The Future of PPC Advertising

For those of you who haven't used a Pay Per Click advertising platform like Google Adwords or Yahoo! Search Marketing, take notes.

Pay Per Click advertising refers to a style of advertising where the advertiser pays to display a link, an image, or text ad based on the number of clicks. Specific keywords are bid on and results are displayed, and advertisers pay their click prices to have their ad displayed for their selected keywords (Sponsored Results or Sponsored links).

PPC programs can deliver instant targeted visitors to your website in streaming amounts, but what are the downsides?

Click fraud.

It has been estimated that up to 38% of all clicks through PPC advertising are fraudulent. Allegations have even been brought against the major search engines for not doing their part to control the click fraud issues, and critics are quick to point out the fact that search engine companies earn 99% of their income through this advertising method.

Industry analysis's predict a change in the next few years as PPC advertising shifts to CPA advertising with search engines. This will eliminate the click fraud issue, because advertisers will began to pay for actions instead of clicks. This form of advertising will become the most dominant form of online advertising.

That being said, is it still possible for a company to profit from PPC advertising?

Certainly!

A properly managed PPC advertising campaign can still be the most effective online advertising method for a company. It IS still possible to achieve a great ROI for a particular product or service, and will continue to drive the most traffic, clicks, and sales for online advertising for years to come.

About the Author:
Evan Ernst is a marketing and search engine optimization specialist, who has several years experience in online advertising. His company Adworkz offers online marketing services and consulting for any size business. http://www.adworkz.com

In The News:


5 Google AdWords Features You Should Be Using In 2017
Vertical Measures (blog)
Google released several new features for AdWords throughout 2016 and the beginning of 2017, which means there are some new ways for paid advertisers to beef up their campaigns in the new year. Each new product or update has its own benefits and can ...

and more »

Business 2 Community

10 Facebook Ad Mistakes You Avoid with a PPC Management Agency
Business 2 Community
By now, most people have caught onto the fact that Facebook is a very lucrative market for advertising both to new and existing customers. However, the actual process of such advertising is a little more elusive. Because of this, a lot of businesses ...


Search Engine Land

Beware these 7 sneaky PPC attribution tricks
Search Engine Land
PPC account managers are held to exacting performance standards. Their efforts are judged by KPIs like Return on Ad Spend (ROAS) and CPA (Cost Per Acquisition). That sounds simple enough. But it's a lot easier to set tough performance standards than to ...


Techworm

Effective Digital Marketing Approaches For Growing Your Business
Techworm
To achieve the best results with PPC advertising, your hired experts will rely on various approaches. Initially, using different approaches will make it possible to determine those that are most cost-effective while recording conversions. Thus, your ...
Is ranking highly in Google really important for your business?My Business

all 31 news articles »

Talkin' Cloud

How to Set up a Killer PPC Campaign
Talkin' Cloud
Pay-per-click (PPC) advertising is one of the most simple ways to promote your business online. In a nutshell, a PPC campaign is an online ad that charges you based on how many people click on your ad. While the concept sounds straightforward ...


Business 2 Community

PPC Marketing Tips For Startup Business
BusinessZone (blog)
Thinking of applying PPC marketing for your startup business? Some tips on how to go ahead with PPC marketing for your startup would help you increase your profits to a large extent. The world of Pay per Click (PPC) Advertising is vast and competitive ...
Bidding On Growth: A Beginner's Guide To Pay-Per-Click MarketingBusiness 2 Community

all 4 news articles »

Online Infringement Expert Chris Smith To Provide Talk On SEO, PPC and Emerging Trademark Law Issues At SMX ...
Benzinga
Noted search engine marketer, Chris Smith, will be speaking at the conference on recent and emerging lawsuits involving search engine marketing and how those cases will impact search engine optimization ("SEO"), pay-per-click ("PPC") advertising, ...

and more »

Google can rejoice: Priceline Group spent $3.5 billion on PPC in 2016
Tnooz
No wonder travel companies find it hard to compete with the Priceline Group – the company splashed out a record $3.5 billion on marketing last year. Google was most likely the primary recipient of the company's eyewatering ad spend, confirmed in its ...
SEC FORM 4SEC

all 153 news articles »

TNW

7 PPC mistakes that'll burn through your marketing budget
TNW
Ad extensions are another basic element of PPC advertising that frequently go ignored. Google wants to make it easy for interested customers to get in contact with your startup — that's why AdWords offers a wide range of extensions designed, in their ...

and more »

ACHR NEWS

Contractors Share Growth Strategies
ACHR NEWS
Many contractors are aligning with Sammataro and giving pay-per-click (PPC) advertising a try. PPC is a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it's a way of buying visits to your ...

Google News

AdWords Analyzer Review - Pros and Cons

Adwords Analyzer (http://tinyurl.com/a3o3o) is a remarkable keywords research tool that... Read More

ClickBank Refunds - Hope for the Best but Prepare for the Worst

When we launch a new product, we all hope it's... Read More

Know Which Keywords Provide The Best Return

Is it wise only to reley on traffic from the... Read More

How to Use Pay Per Click Marketing, the Emoneyreport Way!

The cycle of affiliate programs and money making ventures goes... Read More

How to Use Pay Per Click Advertising to Increase Web Site Traffic

Have you ever imagined what it would be like to... Read More

How to Quickly Create an Adsense Site That Brings In the Bucks

One of the hottest crazes for online marketers is Adsense... Read More

Successful Pay Per Click Ad Copy

Writing outstanding ad copy for pay-per-click advertising campaigns is critical... Read More

Market Research Means Money

I recently made a critical mistake in my progression towards... Read More

Google Adsense: What You Need to Know!

We read about how to develop a Google AdWord campaign,... Read More

10 Steps For Fighting Click Fraud

Pay-Per click fraud dates back even from the time when... Read More

What is Pay-Per-Click?

Pay-per-click (PPC) advertising is when an advertiser pays for each... Read More

How to Profit from Knowing the Most Expensive Keywords

By knowing the most expensive keywords on the internet, you... Read More

What is Google AdSense?

In the mid 1990's websites used to earn income by... Read More

Advertising Your Work From Home Internet Business With PPC Search Engines

If you want to make money online with a work... Read More

Price Your ClickBank Products for Maximum Profit

Choosing the right price for your digital products is one... Read More

Pay Per Performance Web Traffic

Why should you pay to get web site traffic, isn't... Read More

How You Can Make Serious Money Self-publishing With Adsense

Some folks may think that self-publishing began with the invention... Read More

Pay-Per-Click Search Advertising Comes First

There are a variety of advertising options available to online... Read More

The Cost Of Click Fraud

One of the biggest threats to the continued growth of... Read More

Google Adwords: Higher Traffic and Sales in 2 Hours or Less!

There are various ways to purchase highly targeted advertising at... Read More

Three Google Adwords Secrets for Massive Online Profits

If you know anything at all about Internet marketing, then... Read More

3 Strategies to Profit When Click Prices Increase (Part 3 of 3 Series)

What is Average Customer Lifetime Value?Traditional business philosophy is that... Read More

The Truth About Why People Search!

Why do people search on search engines? Let's confess this... Read More

Buying Your Way to the Top with Pay Per Click Advertising

Imagine if you could advertise ONLY to people who have... Read More

Cost Per Click Bid Management

Cost per click or pay per click is a common... Read More