Deprecated: mysql_connect(): The mysql extension is deprecated and will be removed in the future: use mysqli or PDO instead in /home/a26f9f83/public_html/articles/includes/config.php on line 159
Local Business Advertising & Google Adwords > NetSparsh - Viral Content you Love & Share

Local Business Advertising & Google Adwords

"I don't need the Internet to advertise - I'm a local business!"

Okay...

If you could spend £0.04 (or $0.05 in the US) and have a new customer - what would you do with your local business advertising budget?

I hope you would spend that money again and again!

Granted this is the ideal example and you are likely to pay much more then £0.04 per customer you acquire, BUT - herein lies the rub for local businesses:

An internet presence announces your business to the world.

When you are online, you have little control about where traffic is coming to you from (if you are not actively driving traffic that is), but what if you could make sure that people who lived in your area, who buy your goods and would make ideal customers could be targeted!

Google Adwords can help you target local people, not people from New Zealand if you live in the UK - but people close to you.

Pinpoint geographic targeting of prospects is an optimum use of your local business advertising budget.

Is it 100% foolproof?

Alas no, but it's a good start.

How do I do it?

Well the easiest way to do this is as follows:

Create a national campaign with your search terms and your location terms - eg: If you're a plumber in Poole then "plumber poole" would be a good keyword.

Create a geo-targeted campaign (this can be done in a couple of ways - I'll leave the nitty gritty details out for now) which means your ads are served to local people when they search for your keywords.

So in the plumber example if a local person types in "plumber" and doesn't mention anything else, your advert will be shown.

So goes the theory anyway.

Does it work all the time?

Like I said - Not always very well.

This is because Google uses IP addresses to determine location and this method is somewhat of a cleaver when a scalpel is required.

It all depends how diligent ISP's are when allocating IP addresses to their customers, the only way you can know is through empirical means.

What if the regional targeting is producing no results?

If this is the case then a national campaign with location terms included (as mentioned above) is your best bet.

If you were to run a national campaign on the same keywords without the location terms, you will be competing with other players who have a national presence for your particular product/service which could prove very expensive.

Your local business advertising budget spend should at the very least give Adwords and PPC advertising in general a tryout. Remember there are an infinite number of keywords in any target market.

Just because the big boys may have a stranglehold on the 'obvious' terms does not mean your market is saturated.

Tom O'Brien is a certified Google Adwords Professional and helps businesses maximise advertising ROI. For further tips on using Adwords effectively, visit: http://www.pdqprosp ects.com/services/GoogleAdwordsCampaignManagement.html

In The News:

This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news

Telegraph.co.uk

Marketing guides
Telegraph.co.uk
For specialists in online marketing, and by proxy for anyone who comes to them for help, the most important reason for always running, at the very least, one PPC campaign is that without spending a bit of money with Google Ads, the most valuable tool ...
11 Killer PPC Tactics Every Marketer Needs to KnowBusiness 2 Community

all 2 news articles »

ThomasNet News (blog)

Display vs. Search vs. Social Ads in PPC Advertising
ThomasNet News (blog)
Pay-per-click (PPC) advertising has become a popular — and effective — marketing tool for many manufacturing companies. However, if you're new to PPC, it's important to know that there are several disciplines that fall underneath the PPC umbrella.


Vertical Measures (blog)

7 Most Frequently Asked PPC Questions (And Answers)
Vertical Measures (blog)
Are you a marketing director or business owner who oversees your company's PPC advertising efforts but aren't involved in the day-to-day management? While you may not need to know the innermost details of the Adwords or Bing Ads platform, you are still ...


Business.com

5 Ad Budgeting Tips for the Upcoming Holiday Season
Business.com
Your advertising budget will also depend on your past efforts. If you have great historical data, you can spend less on advertising, whereas if you're new to online pay-per-click ads, you'll need to spend more money so you can test a variety of audiences.

and more »

3 Ways PPC and SEO Teams Can Collaborate
Vertical Measures (blog)
For all non-brand search queries, organic listings had a 3% click-through rate, but when a paid ad was present, organic click-through rate increased by 23%! If you're averaging 100,000 organic clicks a month, that's an incremental 23,000 visitors you ...

and more »

PPC Land

Majority of digital video ad views (57%) in the US are already delivered on the TV screen
PPC Land
The majority of digital video ad views (57%) in the U.S. were delivered on the TV screen, in Q2 2018. In Europe, the share was 30%. These are the conclusions of FreeWheel, the Comcast video ad exchange. This week, FreeWheel released its Q2 2018 Video ...


Entrepreneur

5 Reasons Why Businesses Should Invest in Google AdWords
Entrepreneur
With pay-per-click advertising, you only pay for the keywords you strategically bid on. For example, if I'm a plumber and want to generate new leads for "plumbing companies near me," I can bid on just those keywords and I'll only get charged when ...

and more »

Search Engine Journal

5 Effective Ways to Reduce Your Google Ads CPA
Search Engine Journal
To actually lower or reduce the cost it takes to acquire a new customer in Google Ads, PPC marketers need experience. In lieu of experience, you'll need to read on if you're hoping to spend less on PPC customer acquisition next month. So let's get into it.


PPC Land

OpenX brings programmatic video to Japan and APAC Market
PPC Land
“Over the last year, we have seen video rise to become one of the top formats in digital advertising across Japan and APAC region. Engaging audiences with immersive content while also driving over two hundred billion dollars in advertising spend this ...


BrightRoll, ONE by AOL and Yahoo unified into Oath Ad Platforms
PPC Land
Oath last week introduced Oath Ad Platforms as its simplified suite of advertising and publishing solutions globally. Oath Ad Platforms combines the assets from BrightRoll, ONE by AOL and Yahoo Gemini into a single suite. The single suite activates ...

Google News

Niche Market Pay Per Click Advertising Should Be Your Priority

There are many forms of advertising nowadays. There's popups and... Read More

The Long Term Benefits From Pay Per Click Advertising

Businesses are starting to look closely at the long-term benefits... Read More

Work Your Google AdSense to the Bone!

You got your website, you got your AdSense account, you... Read More

Know Which Keywords Provide The Best Return

Is it wise only to reley on traffic from the... Read More

PPC Fraud, Google Stands to Lose Millions

Google stands to lose millions if fraud continues. It is... Read More

The Truth - Adsense Click Fraud Can NOT be Stopped

Your probably reading this article because you use Google Adwords... Read More

Seven Tips To Getting The Nost From Your Google Ad Word Investment

With Google Ad Words . . .When a person searches... Read More

5 Top Tips for Maximizing Your Adsense Profits

1: The ideal Google AdSense page should have great content... Read More

Googles Wonderland: Trouble In Paradise?

The fairy tale existance of Google is starting to experience... Read More

Irresistible Click-Me Tools for Marketing

Never mind the irritating, but effective, pop-up window. There is... Read More

Managing PPC Campaigns Inhouse

Pay-per-click search engine advertising has generated ample interest in the... Read More

Pay-Per-Click Fraud Exposed

Has anyone else noticed a disturbing pattern in your pay-per-click... Read More

Team Up With Your Competitors

Pay per click search engines are a great way to... Read More

Paying for Website Visitors: The Allure of PPC for Small Biz Owners

There are good reasons why many webmasters and website owners... Read More

How To Increase Adsense Income

If you are already running Adsense on your site, you... Read More

Run a Profitable Google Adwords Pay Per Click Campaign

Google and Yahoo-Overture control over 90% of the... Read More

Broad, Phrase, Exact, Negative - Four Google AdWords Terms You Must Know for Advertising Success

A few days ago, I was setting up my latest... Read More

Make Free Money With Google

Have you received your check from Google? If you own... Read More

How to Use Pay Per Click Advertising to Increase Web Site Traffic

Have you ever imagined what it would be like to... Read More

Optimize Your Pay Per Click Ads - 3 Quick Tips

Running a pay per click campaign can be a valuable,... Read More

A Smart Trick for Attracting Higher Paying AdSense Ads

There are no guarantees in life, so I don't guarantee... Read More

Advertising Your Work From Home Internet Business With PPC Search Engines

If you want to make money online with a work... Read More

Google Adsense, The Smart Way To Earn

Do you want to get paid for posting ads on... Read More

Adsense-ble, Or The Art Of Promoting, Without Promoting

Hey, wait a minute. You can't have popups on the... Read More

How to Profit from Knowing the Most Expensive Keywords

By knowing the most expensive keywords on the internet, you... Read More