Many online ad programs, including AdSense, will sometimes show default ads, or public service announcement (PSA) ads, when they have no paying ads to show. This can happen for many reasons, especially when their spiders crawl your pages for content.
What many webmasters do not realize, however, is that you can easily replace those unpaid ads and earn bonus revenue from your website. All you need to do is make a simple change to your ad codes.
In the case of Google's AdSense program, this is done by adding an alternate URL to your code. Using their online wizard, you simply add an alternate URL to your code, then copy and paste the new code into your pages.
You can view a sample of an AdSense alternate URL integration process here: http://www.alternateurl.com/demo
Once you have made the change to your ad codes, you will show an alternate ad in place of the PSA ad that would normally have appeared. Alternatively, you may also select to show a simple background color in place of your PSA ads, but be aware that won't earn you a dime and it can look strange to display a blank space on your pages, whatever the color.
So you've decided to add an alternate URL to replace unpaid ads. That's smart. Now, the challenge for many webmasters is how to make a "URL" appear as an ad. It's actually not that difficult, and there are a couple of ways to go about it. Let's explore your options now.
One new program that was recently created to address this issue is AlternateURL.com, where you can create an alternate URL ad in just a few easy steps in any of the standard AdSense supported sizes.
Once created, you can embed the AlternateURL into your AdSense code. It's a simple solution that relieves webmasters from having to tinker with iFrames, CPA networks, or other systems to create an alternate ad for their Google ad codes.
Other options include adding "house ads" or ads that link to internal areas of your site. Remember, since you are adding a URL, you have to ensure that the page that opens will fill the correct size of the PSA ad you are replacing. Thus, if you are showing a 468x60 banner, you create a page that has a div or an image in that size. Be sure to left and top align the elements on the page, and ensure there are no margins or borders, etc.
Alternatively, you can create a page that displays an iFrame, which will fill the ad slot to be replaced. In either case, the question arises about what to actually place. Ideally, you'll want rotating ads, and stats on how many you are showing, and what return in effective CPM revenue you are generating.
Some sites show Clickbank or other CPA network offers as their alternate ads. You can play around with various solutions to find the one that best suits your site and creates maximum revenue as well.
There's really nothing to lose by using an alternate URL, and a lot to gain. For more information, login to your AdSense account and review the procedure to add an alternate ad URL to your ad code. Or visit the AdSense Support site here: https://www.google.com/support/adsense/bin/topic.py?topic=153
You could be wasting a lot of adviews - and a lot of money - by not replacing AdSense PSA ads with an alternate URL. The method you use is up to you.
Bruce Whitehead is an experienced marketer, based in Canada, who owns and operates a varriety of ventures, including advertising, digital ecommerce, and mail order businesses.
For further information, please visit our website: http://www.alternateurl.com.
How?Dead easy.I implemented this tactic myself yesterday on one of... Read More
The beauty of Google Adwords set up is its simplicity.... Read More
Google and Yahoo-Overture control over 90% of the... Read More
It is really frustrating, is it not, to log into... Read More
A lot of affiliates are selling other people's products with... Read More
AdSense may be one of the fastest and easiest ways... Read More
Web marketing has taken on many different shapes during the... Read More
These are simply advertisements related, in theory and often practice,... Read More
There's a lot of buzz around about how you can... Read More
At first glance, Pay Per Click advertising seems to be... Read More
"Pay-per-click," by far the most popular form of online advertising,... Read More
Hi, my name is Darryl Power and I have been... Read More
Why should you pay to get web site traffic, isn't... Read More
Running a pay-per-click advertising campaign can be very expensive if... Read More
Google's Adwords service has brought success to many businesses by... Read More
Numerous bloggers these days are looking to earn extra cash... Read More
How I Boosted My Monthly AdSense Profits from... Read More
Pay Per Performance Advertising is when the advertiser pays a... Read More
In this age of speed dialing, T1 lines and other... Read More
Never mind the irritating, but effective, pop-up window. There is... Read More
There are a variety of advertising options available to online... Read More
The fairy tale existance of Google is starting to experience... Read More
Pay per click marketing is one of the simplest and... Read More
Examining the failures of the web content design of many... Read More
Well I have several sites, some of them I apply... Read More
Here's a simple way to use "No Results, No Pay"... Read More
If you're a webmaster, you've probably heard about Google's Adsense.... Read More
One of the hottest ways to sell affiliate products is... Read More
Are Small PPC Search Engines Really Worth The Effort? The... Read More
What was once such a good thing is now a... Read More
Pay per click (PPC) advertising can be a dream come... Read More
A large part of Google's multi-billion dollar annual turnover comes... Read More
Running a pay per click campaign can be a valuable,... Read More
Google's AdSense program is one of the best, if not... Read More
Click fraud is currently a major topic in online advertising.... Read More
Is it wise only to reley on traffic from the... Read More
Imagine if you could advertise ONLY to people who have... Read More
Paid Search Advertising (also Pay-Per-Click, PPC) has gained a significant... Read More
Cost per click or pay per click is a common... Read More
I often get asked what the secret is to making... Read More
There's a lot of buzz around about how you can... Read More
Ready for more tips on how to make your AdWords... Read More
The web has evolved into a complex "organism" which, to... Read More
Dinner With Mark JoynerAbout 3 Years ago in Los Angeles... Read More
Not getting the satisfaction you want from your AdWords account?... Read More
4. Write an attractive ad - you have a very... Read More
Internet technology offers vast opportunities to promote your business with... Read More
Pay per click (PPC) advertising continues to gain popularity in... Read More
When search engines pay website owners a percentage of the... Read More
It's worthwhile to examine Google's definition of Google AdSense and... Read More
Pay-Per-Click Advertising Pay-Per-Click Advertising