Deprecated: mysql_connect(): The mysql extension is deprecated and will be removed in the future: use mysqli or PDO instead in /home/a26f9f83/public_html/articles/includes/config.php on line 159
Adwords & Adsense: A Beginners Guide > NetSparsh - Viral Content you Love & Share

Adwords & Adsense: A Beginners Guide

The Mechanism
First a brief glossary of terms:
Adwords: The program advertisers use to make their adverts.
Adsense: The program Website owners use to display the adverts
CTR: Click Through Rate (the number of page impressions the number of clicks on a advert)

The most effective methods of advertising on the internet are Google's Adwords program and Overture which is now officially called Yahoo Search Marketing but still universally known as Overture. This method of advertising is called Pay per Click or PPC. The concept is incredibly simple; Google and Yahoo provide listings on a Per bid basis. You bid a certain amount of money for your specific keywords when someone types in a keyword and you have the highest bid then your advert shows up. On Google the adverts show up in the Adwords column on the right hand side of the page whilst Yahoo shows them as sponsored links at the top of the page. If someone then clicks on your advert, they arrive at your web site and you are charged the amount you bid. So, for example if you bid $.10 per click on 'widgets', and that's the highest bid, you'll show up at the top if It's the second highest bid you'll show up second etc. If 100 people click on your advert, then the search engine or PPC service will charge you $10.00.

Using Adwords to your Advantage
So now that you know how Adwords work you can use this to your advantage when building websites. If you build a site about a specific subject you can then use specific keywords to attract adverts. The best way to ascertain which keywords to use are by signing up for an Adwords account you will then have access to Google's Adwords tools which will show you which keywords are highest paying for a particular subject. In addition it will suggest alternative keywords. At this point it is probably wise to point out it is against Google's Terms of Service to specifically create a page just to target Adsense, Obviously if the site has lots of unique content then you are entitles to tweak the keywords to maximize your revenue.

Making Adsense pay
There is very little point adding Adsense to a page with no traffic. It is best to build your site and spend a couple of months driving traffic to the site, once you have a regular amount of people being driven to your site by the search engines then it is time to add Adsense. It is not just a case of putting Adsense on your site and waiting for the money to roll in. You should place the adverts carefully to maximize exposure whilst not impacting on the browsing experience of your viewers. Leave the Ads in position for a week or 2 and monitor the performance, also known as CTR. The change the position of the ads and the color and monitor this for any improvements. Publishers have been known to improve their CTR by up to 4 times by employing small changes. So time spent tweaking Adsense is time well spent.

Mark Thompson ran an IT consultancy In London for many years. He has now taken early retirement and spends his time in spain working on a number on online projects including The Income Site

In The News:


Search Engine Land

The PPC challenge of selling manufacturing capability vs. stock products
Search Engine Land
Google AdWords is a powerful advertising platform, but it can be tricky for companies whose products and services aren't so clearly defined. Columnist Dianna Huff shares how she overcame this problem and got results for a small manufacturing client.


Business.com

3 Ways to Maximize ROI on Your PPC Ads
Business.com
The downside is that PPC campaigns are not the cheapest advertising effort. Done wrong, they can cost a business a small fortune. Research by WordStream found that the average small business spends $1,200 a month on PPC and wastes more than 25 ...


The South African

Business KPIs and modern marketing: 5 Things to know
The South African
Except for Russia and China, where the state opposes US control of their internal markets, most other countries have Facebook (FB.0) and Google (GOOGL.O), which together takes around 60% of the advertising spend. What is bad about this, is that no ...


Search, The Keystone Of PPC
MediaPost Communications
According to the “State of PPC,” Hanapin Marketing's annual survey of the pay per click (PPC) advertising industry, channels like programmatic, native, social, and mobile continue to grow and will not stop trying for a better share in the PPC industry ...


Search Engine Land

The big problem with PPC attribution modeling no one is talking about
Search Engine Land
Recently, I was asked to comment on my favorite attribution model for paid advertising. Off the top of my head, I didn't really have one — and the more I thought about it, the more I realized that all attribution models are fundamentally flawed in a ...


VendingMarketWatch

Leadrop Announces Online Lead-Gen Service For Vending Machines
VendingMarketWatch
Leadrop has revolutionized pay-per-click (PPC) paid advertising into a platform where vending machine business owners pay for a lead only after they know the lead specifics. For example, a user is capable of seeing: location, traffic/employee numbers, ...


Practical Ecommerce

Don't Forget Bing for 2017 Holiday Advertising
Practical Ecommerce
New pay-per-click advertisers invariably start with AdWords. Google holds a dominant share of search volume in the U.S. and even the name Google is synonymous with online searching. However, savvy advertisers can use Bing Ads to increase their ...


The South African

Advertising costs: What every business should know
The South African
Quite simply, anyone versed in the use of business analytics and digital advertising will have the tools at their fingertips to measure metrics such as “bounce rate” and “time per page” – as well as to segment these metrics by device category (mobile ...


YourStory.com

Integrated digital marketing: significant facts and decisive framework
YourStory.com
You need to create relevant content based on the connected experiences by using different channels such as email marketing, search, pay-per-click advertising (PPC), retargeting, online PR, social media marketing, and push notification. Always give ...


How to compete with national retailers by utilising the power of PPC: a guide for small retailers
Retail Times
What is PPC? Pay-Per-Click advertising is a form of online advertising in which you pay a certain fee each time someone clicks on one of your ads. In simple terms, if you create ad copy that contains the word “summer shoes”, and your target audience is ...

Google News

How To Write Little Tiny AdWords Ads That Bring Giant-Sized Profits

It seems to be a phenomenon. You try Google AdWords... Read More

Choosing the Right Keywords for Your Pay Per Click Advertising Campaign

Introduction:Of all the important decisions that go into a successful... Read More

Pay Per Performance Advertising : What is it?

Pay Per Performance Advertising is when the advertiser pays a... Read More

Per Click - Do They Know Something We Dont?

I have utilized pay-per-click (PPC) advertising since its inception about... Read More

3 Tips For Adwords PPC Management

Adwords PPC Management Tip No. 1Setting up an accountIf you... Read More

Pay Per Click Advertising Can Be Very Risky Business

Click fraud is an unfortunate byproduct of the pay per... Read More

Pay Per Click Advertising and Article Marketing Compared

At first glance, Pay Per Click advertising seems to be... Read More

ClickBank Link Theft: Is It Really That Bad?

If you have visited any of the affiliate-related websites or... Read More

The Google Revolution

Google is probably one of the single most important revolutions... Read More

Adsense or Affiliate Programs?

As my sites get more and more search engine traffic,... Read More

Adsense Secrets

Pst! Wanna know some Adsense secrets? The only secret is... Read More

Google Adwords: Here is Why It Can Explode Your Business!

The beauty of Google Adwords set up is its simplicity.... Read More

It Makes Sense to Add AdSense to Your Blog

Google AdSense is easy to install on a web page... Read More

Get Real-time Adsense Channel Stats And Find Out Which Ads Are Being Clicked

If you have multiple sites or multiple directories in your... Read More

5 Ways To Make Your Adwords Ads Outshine Your Competitors

Google Adwords is a very good place to promote your... Read More

Contextual Ads

These are simply advertisements related, in theory and often practice,... Read More

ClickBank Refunds - Hope for the Best but Prepare for the Worst

When we launch a new product, we all hope it's... Read More

How Do You Make Money From Google Adwords?

Can you really make money from this?Late 2003, I think... Read More

How to Use Pay Per Click Marketing, the Emoneyreport Way!

The cycle of affiliate programs and money making ventures goes... Read More

Discover the Art of the Pay-per-Click Start (Round 1 of 2)

Setting up a pay-per-click campaign is simple, right? Practically all... Read More

Google Adwords Guide I

You probably have already heard about the new marketing tool... Read More

10 Inside Secrets to Google Adwords - Part 1

Let's face it... Google Adwords is not the only source... Read More

Protect Your ClickBank Products from Online Theft

One of the biggest problems faced by ClickBank merchants is... Read More

Pay Per Click and Search Engine Optimization ? A Perfect Marriage

Pay per click or search engine optimization, which one should... Read More

Team Up With Your Competitors

Pay per click search engines are a great way to... Read More