![]() |
|
![]() |
|
![]() |
|
![]() |
Do you know what is the most important question among most internet marketers specially newbie's. It's "How to get highly targeted visitors to there site?" Believe me, I know it because I received this question from my subscribers almost daily.
Well, earlier when I started my internet business I also faced this problem. I tried safe-lists, I bought so called guaranteed visitors, even I blast my ad to 10 million (Yes, you are right. It's 10 million) sites but couldn't make a single sale.
Than I changed my strategies and get this problem solved by finding a right solution, and that is "Pay Per Click Advertising". Pay Per Click Advertising is a great solution for traffic worries which directs a highly targeted traffic to my site. Yesterday only I got around 280 visitors and I made 24 sales.
Pay-Per-Click is a simple type of paid advertising that most search engines, including some of the largest ones, now offer. It requires a bid for a "per-click" basis, which translates to your company paying the bid amount every time the search engine directs a visitor to your site. There is the added bonus that when a per-click site sends your website traffic, your site often appears in the results of other prevalent search engines.
As with all marketing campaigns, there are pros and cons. Where there are flowers there are thorns also. what you have to do is to protect yourself from thorns and let only the fragrance touch your inner sense. I am going to tell you advantages the Pay Per Click Advertising.
One of the greatest advantages of PPC is that you never have to tweak your web pages to change your position in search engine results, as you must do in a typical SEO campaign. What you do have to do in a pay-per-click campaign is pay a fee.
Another advantage is the simplicity of the pay-per-click process. You just bid and you're up and running. It doesn't demand any specific technical knowledge, though the more you know about search engines and keywords, the easier - and more effective - the process will be.
Now came the very point in your mind that what is bad about Pay Per Click Advertising. The downside is that PPC is essentially a bidding war. A higher bid than yours will lower your position on search engine results. This means that you will have to raise your bid to regain your position - which can obviously become quite expensive, especially if you are bidding on a popular keyword.
In order to determine if pay-per-click is a cost effective form of marketing for your business, you must do some computing to figure out how much each visitor to your site is worth. You can compute this value by dividing the profit you make on your website over a given period of time by the total number of visitors for that same time period. For example, if your site made $5,000 in profits and there were 10000 hits, each visitor would be theoretically worth 50 cents. The basic formula is profits divided by visitors.
Be aware that the most popular keywords often cost considerably more than 50 cents a click. The only way around this is to bid less for these phrases or you will be paying too much for each individual hit.
Since when you are doing the business for earning money and you are losing a heavy part of it then you must have a plan in place to closely track the effectiveness of your keyword. It is advisable to monitor your keywords on at least a monthly basis.
The only way to assess your success in this field is monitoring, not only monitoring but careful monitoring. You can easily analyze it by visitor behavior which can produce invaluable knowledge about consumer motivation, habits, and trends. Expert monitoring and consumer analysis is essential to your overall business needs, and pay-per-click campaign is a must for this.
Raamakant S. is owner of http://www.umtezine.com. Subscribe to his Ultimate marketing Tips eZine by sending a blank e-mail mailto:[email protected] -- Learn Everything You've Been Wanting to Know about Internet Marketing. REAL Tips, Tricks and Techniques You Can Use In Your Business and Consistently Produce MASSIVE Amounts of Profits.
There is no question that you can make some good... Read More
Starting an ultimately effective pay-per-click campaign is difficult. Although the... Read More
What are Website Conversion Strategies?Website conversion strategies are marketing and... Read More
The biggest stumbling block for most home business owners is... Read More
Why, on your web pages of course. Ok, just kidding.... Read More
Never mind the irritating, but effective, pop-up window. There is... Read More
I often get asked what the secret is to making... Read More
If you want to make money online with a work... Read More
Before Google's AdWords, Overture was the preeminent pay-per- click program.... Read More
One of the common issues that marketers face when using... Read More
Running a pay-per-click advertising campaign can be very expensive if... Read More
Working in research and development for a large infomercial company,... Read More
Pay per click search engine advertising is one of the... Read More
It may seem to be a very expensive way of... Read More
Dinner With Mark JoynerAbout 3 Years ago in Los Angeles... Read More
One of the most popular forms of Internet advertising is... Read More
Webmasters know that Adsense generates a sizeable source of additional... Read More
These are simply advertisements related, in theory and often practice,... Read More
Why do people search on search engines? Let's confess this... Read More
Improving Adwords Campaign ManagementAdwords Campaign Management - Naming SchemesKeep your... Read More
1: The ideal Google AdSense page should have great content... Read More
As you probably know, Google Adwords is a pay-per-click solution... Read More
You got your website, you got your AdSense account, you... Read More
Google announced in January 2005 significant changes in their popular... Read More
AdSense is one of the best ways to monetize your... Read More
Like any Google AdSense Publisher, you will want to increase... Read More
Clickbank has been around for years and has earned an... Read More
Why, on your web pages of course. Ok, just kidding.... Read More
Webmasters know that Adsense generates a sizeable source of additional... Read More
Have you heard the saying, "planning is everything?" Perhaps there... Read More
Then most difficult aspect of marketing a new product or... Read More
Forbes magazine has reported that pay per click ad sales... Read More
Google stands to lose millions if fraud continues. It is... Read More
Blame GameNearly anyone and everyone involved with search engine optimization... Read More
PTRE stands for Paid To Read Email programs. Online companies... Read More
First impressions affect your relationship with someone for life. In... Read More
Pay-per-click (PPC) advertising is when an advertiser pays for each... Read More
Did someone tell you you can make money easily with... Read More
"Pay-for-Performance" or "Pay-per-Click" Internet advertising is making big waves lately,... Read More
There are no guarantees in life, so I don't guarantee... Read More
Why do people search on search engines? Let's confess this... Read More
Why do some companies bid on keywords for products they... Read More
Earning more revenue from your website is the goal of... Read More
It is really frustrating, is it not, to log into... Read More
First, go to google and type "dan kennedy" into the... Read More
You probably have already heard about the new marketing tool... Read More
One of the biggest threats to the continued growth of... Read More
To be a successful affiliate marketer takes a ton of... Read More
If you're a webmaster, you've probably heard about Google's Adsense.... Read More
Click fraud is currently a major topic in online advertising.... Read More
Pay-Per-Click Advertising Pay-Per-Click Advertising |