AdWords Campaign Set Up Tips - Part Two

Ready for more tips on how to make your AdWords campaign work more effectively for your business?

Start with a Modest Budget

Just as you should start with a smaller geographical region, start with a modest campaign budget. Spend a few days or a few weeks fine tuning your ads before you really decide to pump up the budget. The more "finished" and tuned your ads are before you start spending serious amounts of money on advertising, the better.

Patience in building a strong ad group before you expand will benefit you and your bottom line.

Remember Your Audience

Write ad text that will appeal to your audience and bring in the traffic you want. If your products appeal to hobbiests, use terms that hobbiests would understand. If your products are directed mainly at younger customers, use youthful verbage and terms that will draw their attention.

You only have your ad text to convince the "right" customers to visit your website. Make those words count by making sure that you target the message toward them.

Attract the "Right" Customer

There is a fine line between writing ads that appeal to customers enough to get a high click-through rate and writing ads that merely draw anyone. You want to have a high click through rate on your ads, since it will get you higher placement and save you money. You don't want to attract customers who won't ever becom customers though.

Use strong action words in your ads. Include powerful selling points and benefits. Try to stay away from phrases that will draw everyone though such as "free" and "bargain." Write an ad that will bring you viewers who have a good chance of becoming customers too.

Chris Burgess is a Marketing Expert with BuyItSellIt.com Online Stores (http://www.buyitsellit.com). He has established and maintained successful pay per click campaigns for BuyItSellIt.com and many of its customers. To build an online store for your small business quickly and easily, sign up for your own free 30-day trial online store at BuyItSellIt.com.

In The News:

5 Google My Business Features That Support PPC  JumpFly PPC Advertising News
PPC Specialist  Pedestrian TV
Palliative Care Referrals in Cardiac Disease  American Academy of Pediatrics
9 PPC Mistakes That Impact Success  Search Engine Journal
How Not to Work with PPC Managers  Search Engine Journal
What's the Best PPC Bidding Strategy?  Search Engine Journal
What Is Ethical PPC?  Search Engine Journal
PPC & the B2B Buyer Journey: A Primer  Search Engine Journal

How to Beat Your Rivals on Google AdWords

Google AdWords is a great tool for driving traffic to... Read More

Pay-Per-Click Search Advertising Comes First

There are a variety of advertising options available to online... Read More

A Fundamental Overview Of Pay Per Click Search Engines

Forbes magazine has reported that pay per click ad sales... Read More

ClickBank Refunds - Hope for the Best but Prepare for the Worst

When we launch a new product, we all hope it's... Read More

Three Google Adwords Secrets for Massive Online Profits

If you know anything at all about Internet marketing, then... Read More

Increase Your Click-Through Rate And Skyrocket Your Sales - 3 Quick Tips

Most pay per click ads draw amazingly low click through... Read More

Pay Per Click Search Engines - A Fundamental Overview

Forbes magazine reported that pay per click ads accounted for... Read More

How to Master Google AdWords - Part 2

4. Write an attractive ad - you have a very... Read More

AdWords Campaign Set Up AdvancedTips

Make Your Ads DifferentYour completed AdWords ads are going to... Read More

How To Find Your Own Valuable Adsense Keywords For Free

There's tons of money to be made from the Google... Read More

Pay-Per-Click Search Engines ? The Basics

Search engine optimization can take a long time to show... Read More

How to Increase Your AdSense Revenue Stream

Google's AdSense program is one of the best, if not... Read More

4 Ways To Get Relevant Adsense Ads On Your Site

If you're an active Adsense publisher, I'm sure you have... Read More

How to Maximize Paid Search Results

Because of increasing competition that has led to higher advertising... Read More

Paying for Website Visitors: The Allure of PPC for Small Biz Owners

There are good reasons why many webmasters and website owners... Read More

Grow Your Internet Business with Pay Per Click Search Engine

As you probably know, Google is the world largest search... Read More

Adsense Tricks to Explode Your Profits

Lots of people say to make your ads blend in.... Read More

So You Want Big Profits From Your AdWords PPC Advertising Campaigns?

So You Want Big Profits From Your AdWords PPC Advertising?... Read More

Find Powerful Keyword Phrases in Five Easy Steps!

You may not realize it, but in the next few... Read More

How to Waste Money and Annoy Potential Customers

Why do some companies bid on keywords for products they... Read More

What is Google AdSense?

In the mid 1990's websites used to earn income by... Read More

Articles and Adsense

Google Adsense is a hot topic in the Internet Marketing... Read More

Pay Per Click Advertising and Article Marketing Compared

At first glance, Pay Per Click advertising seems to be... Read More

How Does Pay Per Click Marketing Work?

So how do people find my website? This is by... Read More

The Truth About Overtures Pay-Per-Click Program

Before Google's AdWords, Overture was the preeminent pay-per- click program.... Read More