Deprecated: mysql_connect(): The mysql extension is deprecated and will be removed in the future: use mysqli or PDO instead in /home/a26f9f83/public_html/articles/includes/config.php on line 159
AdWords Campaign Set Up Tips - Part Two > NetSparsh - Viral Content you Love & Share

AdWords Campaign Set Up Tips - Part Two

Ready for more tips on how to make your AdWords campaign work more effectively for your business?

Start with a Modest Budget

Just as you should start with a smaller geographical region, start with a modest campaign budget. Spend a few days or a few weeks fine tuning your ads before you really decide to pump up the budget. The more "finished" and tuned your ads are before you start spending serious amounts of money on advertising, the better.

Patience in building a strong ad group before you expand will benefit you and your bottom line.

Remember Your Audience

Write ad text that will appeal to your audience and bring in the traffic you want. If your products appeal to hobbiests, use terms that hobbiests would understand. If your products are directed mainly at younger customers, use youthful verbage and terms that will draw their attention.

You only have your ad text to convince the "right" customers to visit your website. Make those words count by making sure that you target the message toward them.

Attract the "Right" Customer

There is a fine line between writing ads that appeal to customers enough to get a high click-through rate and writing ads that merely draw anyone. You want to have a high click through rate on your ads, since it will get you higher placement and save you money. You don't want to attract customers who won't ever becom customers though.

Use strong action words in your ads. Include powerful selling points and benefits. Try to stay away from phrases that will draw everyone though such as "free" and "bargain." Write an ad that will bring you viewers who have a good chance of becoming customers too.

Chris Burgess is a Marketing Expert with BuyItSellIt.com Online Stores (http://www.buyitsellit.com). He has established and maintained successful pay per click campaigns for BuyItSellIt.com and many of its customers. To build an online store for your small business quickly and easily, sign up for your own free 30-day trial online store at BuyItSellIt.com.

In The News:

This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news

ThomasNet News (blog)

Display vs. Search vs. Social Ads in PPC Advertising
ThomasNet News (blog)
Pay-per-click (PPC) advertising has become a popular — and effective — marketing tool for many manufacturing companies. However, if you're new to PPC, it's important to know that there are several disciplines that fall underneath the PPC umbrella.


Telegraph.co.uk

Why you should use SEO and PPC together
Telegraph.co.uk
For specialists in online marketing, and by proxy for anyone who comes to them for help, the most important reason for always running, at the very least, one PPC campaign is that without spending a bit of money with Google Ads, the most valuable tool ...
11 Killer PPC Tactics Every Marketer Needs to KnowBusiness 2 Community

all 2 news articles »

Vertical Measures (blog)

7 Most Frequently Asked PPC Questions (And Answers)
Vertical Measures (blog)
Are you a marketing director or business owner who oversees your company's PPC advertising efforts but aren't involved in the day-to-day management? While you may not need to know the innermost details of the Adwords or Bing Ads platform, you are still ...


Business.com

Ad Budgeting Tips for the Holiday Season - Business.com
Business.com
As we move into the upcoming holiday season, make sure your brand's digital marketing campaign isn't already falling behind. Smart budgetary decisions will ...

and more »

3 Ways PPC and SEO Teams Can Collaborate
Vertical Measures (blog)
For all non-brand search queries, organic listings had a 3% click-through rate, but when a paid ad was present, organic click-through rate increased by 23%! If you're averaging 100,000 organic clicks a month, that's an incremental 23,000 visitors you ...

and more »

Entrepreneur

5 Reasons Why Businesses Should Invest in Google AdWords
Entrepreneur
With pay-per-click advertising, you only pay for the keywords you strategically bid on. For example, if I'm a plumber and want to generate new leads for "plumbing companies near me," I can bid on just those keywords and I'll only get charged when ...

and more »

PPC Land

Integral Ad Science (IAS) is now able to measure campaigns on Snapchat
PPC Land
Integral Ad Science (IAS) and Snapchat now offer advertisers viewability and ad fraud measurement solutions to employ across their Snapchat in-app video buys, IAS announced this week. According to IAS, measurement was successfully tested for 6 months.


PPC Land

Majority of digital video ad views (57%) in the US are already delivered on the TV screen
PPC Land
The majority of digital video ad views (57%) in the U.S. were delivered on the TV screen (STB VOD + OTT), in Q2 2018. In Europe, the share was 30%. These are the conclusions of FreeWheel, the Comcast video ad exchange. This week, FreeWheel released ...

and more »

Search Engine Journal

5 Effective Ways to Reduce Your Google Ads CPA
Search Engine Journal
To actually lower or reduce the cost it takes to acquire a new customer in Google Ads, PPC marketers need experience. In lieu of experience, you'll need to read on if you're hoping to spend less on PPC customer acquisition next month. So let's get into it.


BrightRoll, ONE by AOL and Yahoo unified into Oath Ad Platforms
PPC Land
Oath last week introduced Oath Ad Platforms as its simplified suite of advertising and publishing solutions globally. Oath Ad Platforms combines the assets from BrightRoll, ONE by AOL and Yahoo Gemini into a single suite. The single suite activates ...

Google News

Articles and Adsense

Google Adsense is a hot topic in the Internet Marketing... Read More

Increase Your Click-Through Rate And Skyrocket Your Sales - 3 Quick Tips

Most pay per click ads draw amazingly low click through... Read More

Google Adsense - A Website Income

Many of us have websites and as a matter of... Read More

Plan Your Way to Pay-Per-Click Campaign Success!

Have you heard the saying, "planning is everything?" Perhaps there... Read More

Niche Market Pay Per Click Advertising Should Be Your Priority

There are many forms of advertising nowadays. There's popups and... Read More

Run a Profitable Google Adwords Pay Per Click Campaign

Google and Yahoo-Overture control over 90% of the... Read More

How to Beat Your Rivals on Google AdWords

Google AdWords is a great tool for driving traffic to... Read More

How To Use PopUps With Google Adwords

One of the common issues that marketers face when using... Read More

Targeted Traffic with Pay Per Click?s

In order for your online business to succeed you must... Read More

Determining Keywords

Determining keywords is a critical step in web design. If... Read More

Advertising Using PPC Search Engines

Internet technology offers vast opportunities to promote your business with... Read More

Google Adwords Guide I

You probably have already heard about the new marketing tool... Read More

Pay Per Click or Pay Per Human Browser?

Pay Per Click advertising has been around a few years... Read More

AdWords Analyzer Review - Pros and Cons

Adwords Analyzer (http://tinyurl.com/a3o3o) is a remarkable keywords research tool that... Read More

The Truth About Pay-Per-Click Ads

Are pay-per-click ads the best method of getting customers to... Read More

How to Profit from Knowing the Most Expensive Keywords

By knowing the most expensive keywords on the internet, you... Read More

Web Advertising: Its All About the Click Thrus!

Working in research and development for a large infomercial company,... Read More

5 Critical Pay-Per-Click Tips

Pay-Per-Click (PPC) advertising is a good supplement to natural search... Read More

The Perils and Pitfalls of Pay-per-click Advertising

In this age of speed dialing, T1 lines and other... Read More

Pay-Per-Click Search Advertising Comes First

There are a variety of advertising options available to online... Read More

How to Double Your AdSense Income Instantly

As you probably already know, AdSense is revolutionizing the way... Read More

Optimizing Adsense For Better Performance and More Money!

So you want to make money with Google Adsense? I... Read More

How to Take Advantage of the New Google Adwords Changes

On Friday, July 15th all Google advertisers got the email... Read More

You Wont Make Dollars If You Dont use AdSense

As the dust settles and the excitement caused by Google's... Read More

Success with Adwords

Google's Adwords service has brought success to many businesses by... Read More