AdWords: Setting Your Max Cost Per Click

We've received many emails from customers over the past several years asking how high we recommend setting AdWords' max cost per click. Generally, we recommend that our customers set the price somewhere moderately high, between the "base" rate and the max rate suggested by Google. For this entry though, I've decided to discuss a few options that may help you decide where to set your max cost per click to get a maximum return.

What kind of competition do you have?

Before you start, you'll need to do a little experimenting with the keyword tool and traffic estimator to see how high you'll need to bid. If the price to get your ad listed number one, in my opinion, it's a no-brainer. Bid what you need to bid to make sure that you have that number one spot. It will bring you the most visibility and generate the most clicks for your ad. Generally, the higher the ad, the better "quality" your clicks will be as well.

If the cost is relatively low, don't even think about it. Set your ads to be number one and then, if you're working with a limited budget, set your daily max spending limit to a number that is comfortable for you. It's generally better to have fewer clicks of "higher quality" than lots of clicks from "lower quality" traffic.

What if your keywords are highly competitive?

Some keywords in AdWords or in Overture (Yahoo Search Marketing) are incredibly expensive. Terms for gambling, web hosting, insurance, credit cards and many affiliate program related topics are very, very expensive. It's probably just not feasible for you to get the number one slot. If your budget is limited, you might get one to two clicks a day before the budget is gone. In these instances, you're going to need to pick a bid level that is comfortable for you and work on making your ads better. You aren't going to be able to get the top slot by bidding, so you'll need to increase your ad's click-through rate and make it more attractive to the viewers who do see it.

Experiment and decide

Ultimately, the decision is yours. I've found that it pays to have higher placed key words when possible. They seem to convert better than lower placed ads. You're going to have to experiment with your ads though to see what works best for you. Experiment for several days with different maximum click prices to see how your clicks and conversions rank. Only then can you make an educated decision for your website.

Chris Burgess is a Marketing Expert with BuyItSellIt.com Online Stores (http://www.buyitsellit.com). He has established and maintained successful pay per click campaigns for BuyItSellIt.com and many of its customers. To build an online store for your small business quickly and easily, sign up for your own free 30-day trial online store at BuyItSellIt.com.

In The News:

PPC vs CPC – What's the Difference?  G2 CrowdPPC and CPC are similar concepts, however in the world of marketing and advertising, knowing the difference is crucial. Read what Kevin of Hallam has to say ...
A Complete Guide to PPC Ad Targeting Options  Search Engine JournalIn the world of PPC advertising, there are many different targeting options available, each designed to create a unique way for advertisers to reach their target ...
5 Ways to Use AI to Make Your PPC Ads More Effective  Business 2 CommunityGetting the most from pay-per-click (PPC) ads is a priority for nearly every marketer. No doubt, the investment you channel into PPC ads is already sizeable.
What is PPC?  Startups.co.ukPPC (Pay Per Click) is a type of online advertising that requires advertisers to pay each time a user clicks on one of their online ads. The most common type of ...
5 Strategies for Customer Uploads in PPC Campaigns  Search Engine JournalCustomer upload lists are not new to the PPC toolbox, but are often underused. Here are five strategies to use them in your paid search campaigns.
Global Pay-per-click (PPC) Advertising Market 2019 Increasing Demand With Leading Key Players – Google, Bing, Yahoo, Ask.com, AOL.com, Baidu  Market Research GazetteGlobal Pay-per-click (PPC) Advertising Market 2018 by Manufacturers, Regions, Type and Application, Forecast to 2023 offers an acknowledged and extensive ...
How to run a PPC campaign  Startups.co.ukLearn how to make the most out of the cheapest, most effective form of display advertising, and how to really make your PPC campaign sing.
10 Amazing Ways to Harness the Power of PPC Remarketing Campaigns  Search Engine JournalTake advantage of Google and Bing's powerful display ad networks to serve remarketing ads. Here are 10 types of remarketing you can do on Google and Bing.
What You Need to Know About PPC Budgets & Bidding  Search Engine JournalLearn three methods to estimate your PPC budget and the different bidding strategies that advertisers can test on search campaigns.
GeoEdge uncovers distribution of malvertising in Header Bidding  PPC LandGeoEdge this week announced that it has uncovered a new type of malvertising distributed on the WebRTC (Web Real-Time Communications) via ads on ...
Chitika shuts down after being terminated by their biggest exchange partner  PPC LandChitika this month emailed publishers announcing that is shutting down operations, after more than 15 years in business. The online ad network Chitika was ...
Creating a PPC Strategy That Boosts Your Business to the Next Level  InventivaPay-per-Click(PPC) is one of the most common ways of advertising on the internet. As the phrase suggests, it is the number of clicks that your *content* gets that ...
Digital advertising in Ireland grew 17% in 2018  PPC LandIAB Ireland this month revealed that the total digital ad spend had a growth of 17% for 2018, reaching 574 million euros. Display advertising was €250m, while ...
The Top 3 Pay-Per-Click Platforms Of 2019 – Plus, The Top 34 PPC…  Virtual-Strategy Magazine“Businesses that need to fulfill an immediate goal, such as a fast lift in website traffic or campaign awareness, will benefit immensely from PPC ad campaigns on ...
How to Do PPC Keyword Research in 2019  Search Engine JournalIf you're looking for the latest strategies in PPC keyword research, there's something you should know: Google was never designed to be about keywords.
These 8 PPC networks are the most popular with marketers  NewstrailMarketers have 8 favorite networks when it get's to PPC. People should remember that there are many different advertising platforms and each one of them will ...
How machine learning is changing the role of a PPC manager  The DrumMedia buying involves a lot of manual work on a day-to-day basis. And whenever repetitive low-value processes are present, machine learning tends to bring ...
Smarter Recruiting and Sales-Lead Generation for Staffing and…  Virtual-Strategy MagazineThese new PPC campaigns are going to be game-changers for our clients. While the services are less than a month old, the initial results have been dramatic.
Digital Advertising Options in Self-Storage  Inside Self-StorageDigital advertising allows you to connect with your self-storage audience online and nurture them through the buying process. Learn how as well as options.
How to Measure Customer Acquisition Cost  Practical EcommerceEcommerce marketers use many tactics to attract new customers, including pay-per-click advertising, search engine optimization, *content* marketing, and display ...
Majority of SMBs doing SEO are in-housing  Search Engine LandA majority of small businesses (SMBs) surveyed understand they should be doing SEO but only 36 percent have an SEO strategy in place and are actively ...
Australian online advertising market hit $8.8bn in 2018  PPC LandThe Australian online advertising market hit $8.8bn expenditure in calendar year 2018, an increase of 11.6% on 2017 according to the IAB Australia Online ...
Global Pay-per-click (PPC) Advertising Market 2019 - Google, Bing, Yahoo, Ask.com, AOL.com  News135- News EverydayGlobal Pay-per-click (PPC) Advertising Market report covers extensive market outlook for Manufacturing & Construction and business strategies in several vital ...
What Is PPC & How Paid Search Marketing Works  Search Engine JournalThis post will introduce you to the basics of paid search marketing and what you need to know about how pay-per-click (PPC) advertising works.
12+ Facebook Stats Online Sellers Need to Know in 2019  Business 2 CommunityIf you're looking for the 2019 Facebook stats online sellers need to know, you've come to the right place. Why? Because looking at the stats and numbers of this ...
American Marketing Association's Atlanta Chapter Announces the 2019 AMY Awards Winners and 2019 Lifetime Achievement Award Winner, 2019 Marketing for Good Winner, 2019 Rising Star Winner, and the 2019 Marketer of the Year Winner  GlobeNewswireATLANTA, April 19, 2019 (GLOBE NEWSWIRE) -- The 2019 Atlanta Marketer of the Year (AMY) Awards were presented at the 62nd AMY Awards held on March ...
Interact Marketing Announces Geofencing Advertising Service  PR WebWith geofencing technology becoming more refined, Interact Marketing has decided to start leveraging this advanced digital marketing *service* to clients.
DesignRush Announces The Top 26 Integrated Marketing Agencies and Top 13 Public Relations Firms Of 2019  PR Web80 percent of PR and marketing professionals believe that the future of business growth depends on storytelling – and DesignRush determined the leading ...
8 Dos & Don’ts of Search Audiences  Search Engine JournalOver the past few years, Google has been playing around a lot with audiences. From the introduction of in-market audiences for search last year to the more ...
Six Tips For Effective PPC Advertising  Forbes NowEvery client is different. While some request incredibly granular search ads, others leave it up to their agency's discretion. Typically, though, most clients who ...
PPC 2018 in Review: These changes will have the biggest impact on advertisers in 2019  Search Engine LandMajor changes in SEM made waves throughout 2018 and are redefining nearly every aspect of paid search marketing. There were a number of momentous ...
You’re Doing PPC Ad Tests Wrong – This Script Will Help  Search Engine JournalAd testing can be a time-consuming part of the PPC optimization process. This Google Ads script can help you do PPC ad tests the right way.
Digital Trends Every Business Owner Should Know About  ForbesIt's vital for all businesses, big or small, to keep their eye on the ball when it comes to digital trends. After all, most of us fundamentally rely on the power of digital ...
Get more conversions by deconstructing your PPC ads  Search Engine LandChefs have been playing with improving the presentation of food by deconstructing meals into their components before recombining them into dishes that are a ...
Developing a Sustainable PPC Strategy: What You Need to Know  Search Engine JournalWant to develop a sustainable PPC campaign that drives results? Here are some key considerations and insights you need to know.
5 Ways to Optimize PPC Advertising to Improve the Customer Experience  Search Engine JournalWant to develop a relevant, sustainable, and scalable advertising strategy that prioritizes customer experience? Focus on these five key areas.
7 Terms You Need To Know About PPC Marketing  ThomasNet NewsWelcome to Thomas Insights — every day, we publish the latest news and analysis to keep our readers up to date on what's happening in industry. Sign up here ...
Display vs. Search vs. Social Ads vs. PPC in Paid Advertising  ThomasNet NewsIt's important to know that there are several disciplines that fall underneath the PPC umbrella. Understanding the differences and figuring out which industrial ...
5 PPC Calls-to-Action Tips & 4 Gotchas You Need to Know  Search Engine JournalA new year presents a new opportunity to review and maximize search and social PPC accounts goals as well as the calls-to-action (CTAs) we use to engage ...
Using automation to boost PPC performance  Search Engine LandThe number of advertising networks, features and management tools available to PPC marketers is continuously expanding and making PPC management ...
Three Reasons to Hit Pause on Your PPC Campaigns  ThomasNet NewsPay-per-click (PPC) advertising is an effective tool among many industrial manufacturing companies looking to expand their outreach and to connect with new ...
PPC advertising: How retailers can dominate Black Friday in 2018  EconsultancyBlack Friday is still the busiest day for retailers with more than 137 million people in the US going out shopping over the four-day weekend, representing more ...
Should You Choose a PPC Agency or In-House PPC Management?  Search Engine JournalThere are pros and cons to both in-house PPC management and working with PPC agencies. But by developing a hybrid solution, you can actually get the best ...
Digitawise to Provide Full-Service PPC Management - Press Release  Digital JournalDigitawise announced today that they will provide a new *service* that will help businesses to enhance their paid media game – Full-*Service* PPC management.
Do you still need a PPC tool with the new Google Ads?  Marketing LandOn the surface, it's easy to wrongly conclude that Google and Bing are automating PPC pros right out of relevance. Basic PPC tasks can now happen with very ...
5 Surprising Ways Great Content & PPC Can Help Each Other  Search Engine JournalLearn how you can use *content* marketing to improve your PPC performance (and vice versa) and create high-performing PPC ads to maximize your *content* ...
4 Things to Do When Your PPC Campaign Isn’t Generating Leads  Search Engine JournalAre your PPC campaigns not generating leads? Can't find a solution? You can still save a failing PPC campaign. Here's what you should do.
How SEO and PPC advertising go hand in hand  Media UpdateAccording to the Digital School of Marketing, search engine optimisation (SEO) and pay-per-click (PPC) advertising both share a common function: getting ...
Reddit Jumps Into Pay Per Click, Performance Advertising 01/30/2019  MediaPost CommunicationsReddit built a strong foundation for advertisers based on engagement and brand awareness campaigns. Now the company will focus on performance ...
7 Powerful Benefits of Using PPC Advertising  Search Engine JournalHaving trouble convincing your boss or a client about the benefits of PPC advertising? Here are seven powerful reasons to use PPC advertising.
3 Ways PPC and SEO Teams Can...  Vertical MeasuresCombine the forces of PPC and SEO for the betterment of your business. Check out our top 3 ways to start bridging the gap between SEO and paid media teams.
Forget me not: 3 steps to make your PPC ads more memorable  Search Engine LandWhat makes some ads stick in your mind, while others are instantly forgotten and relegated to the trash heap of online noise we're exposed to every day?
How to Turn PPC Failure Into Success: 4 Lessons Learned  Search Engine JournalIn the world of PPC marketing, everyone fails at some point. It's inevitable. In fact, it will probably happen to you. Many times. But you can learn a lot from your ...
How The Law Niche Proves Expensive PPC Can Pay Off  Forbes NowAs the law niche proves, no matter the price, PPC can really pay off.
How Mastering the Art of PPC Yield Management Can Boost ROI  Search Engine JournalHow can a PPC yield management program garner stronger returns on your PPC advertising efforts? We offer insights on the right tools for success.
Accenture to acquire creative agency Droga5  PPC LandAccenture has entered into an agreement to acquire Droga5, a creative agency based in New York and London. Accenture Interactive says the acquisition will ...
Pros and Cons of PPC  BBN TimesPay per click, aka PPC, is one of the most effective ways to reach an audience that is looking for products or services offered by a business. PPC ads are ...
How to Use Life Event Targeting in PPC & Social Ads  Search Engine JournalAn individual's life events will no doubt trigger actions that marketers deem valuable: *content* consumption or purchase decisions. With each life event, there are ...
SMM or PPC Marketing – Which One Should You Use?  Business 2 CommunityWhen it comes to gaining traffic to your website, you can use different approaches. The three main methods to use are SMM, PPC, and SEO. Each of these three ...
SearchCap: Google SEO, Bing Ads incentives & PPC  Search Engine LandBelow is what happened in search over the past week, as reported on Search Engine Land and from other places across the web.
3 Tips for Surviving 2019, the Year of Automated PPC  Search Engine JournalThere's never a dull day when you make your living in search marketing. Google continues launching new capabilities and retiring others. Just keeping up with ...
5 Reasons Your Facebook Ads Aren’t Converting & How to Improve Them  Search Engine JournalIs your Facebook advertising campaign not generating enough conversions? Here are some creative fixes to significantly increase your conversion rate.
Amazon Advertising Options Guide: What Marketers Need to Know  Search Engine JournalThinking of advertising on Amazon? This guide will walk you through four ways to get your products in front of millions of shoppers.
SearchCap: Google Discover ads, YouTube engagement metric & PPC tools  Search Engine LandYouTube now counts 'engagement' for YouTube for action ads at 10 seconds, not 30. Oct 15, 2018 by Ginny Marvin. Google says the new attribution will better ...
How to Prevent Call Fraud in PPC Campaigns  Search Engine JournalThis post explains the value of PPC calls, how the industry is preventing call fraud in PPC (with video interviews), and how you can prevent call fraud in your ...
Boost Google Ads' Quality Score for PPC Success  Practical EcommerceGoogle Ads' quality score is a bid multiplier that can make purchasing ads on the popular pay-per-click advertising platform less expensive. A high quality score ...
What is the difference between Digital Marketing and Social Media Marketing? - WhaTech  WhaTechIt's straightforward to believe that Social Media marketing and Digital marketing are synonymous terms in an age in which the hullabaloo about interpersonal ...
How To Determine The Right PPC Advertising Budget  Forbes NowOne of the top questions I hear from clients and prospects is, “How much should our budget be for pay-per-click advertising?” The answer to identifying the ...
Study Reveals Latest Benchmark Numbers & Trends for Email Marketing  MarTech SeriesGoodFirms conducted constructive surveys with global IT companies and experts to obtain parallel insights that would benefit businesses dealing with email ...
Why You Should Pair Programmatic Advertising with Paid Search  Search Engine JournalHere's why you should consider pairing programmatic advertising with your existing PPC, SEO, and other digital marketing strategies.
Ten retailers who got PPC right on Black Friday (and six who didn't)  EconsultancyDespite many commentators discussing its demise, Black Friday continues to be one of the most important days in the retail calendar. But with retailers under ...
8 Key Questions to Ask Before Hiring a PPC Company  EntrepreneurGoogle Adwords can be a key component to driving new business for your business. Pay-per-click advertising can drive instant traffic to your website that can ...
Top 3 New(ish) PPC Features to Increase Your Paid Search ROI  Search Engine JournalReady to increase your paid search ROI? Check out these three Google and Bing Ads features and tips on how you can use them right now.
Google Ads Strategies: Driving Quality Leads in a...  Vertical MeasuresSometimes, you just need to get leads in the door. Learn how to generate quality leads fast using Google Ads call-only ads.
Four Ways To Get The Most Out Of Your Pay-Per-Click Strategy  Forbes NowYour goal is to show up in search results when potential customers type in specific queries related to your business.
How to Build an Executive/KPI Dashboard to Prove Your PPC Value  Search Engine JournalHere's how to find your key success metric, prove the value of your work, make sure your data is correct, and make your bosses happy.
How to Use Pay-Per-Click Advertising for your Small Business  Small Business TrendsWhile search engine optimization is an important marketing strategy for all businesses, big brands and companies receive the most hits because they rank ...
10 PPC Copywriting Best Practices for Extra Effective Text Ads  Search Engine JournalRunning PPC ads can be extremely profitable – or it can be a waste of time. What makes the difference? Much of it has to do with your ad text. Writing great copy ...
sellers.json : IAB Tech Lab submits to public comment new technology to increase trust in programmatic  PPC LandThe IAB Technology Laboratory today released for public comment sellers.json and OpenRTB SupplyChain object, new technology to increase trust on the ...
5 Tips to Make PPC Ads Work for Your Business  Business.comFollow these five tips to run pay-per-click ad campaigns with high returns on investment.
Paid Search Spend Grows 10% Globally Year-Over-Year  Search Engine JournalA new report on digital advertising in Q4 2018 reveals that paid search spend grew 10% year-over-year.
Why Optimizing for Quality Score Still Matters & How to Do It  Search Engine JournalPPC quality score still matters today. Here's how you can boost the quality of your keywords, ads, and landing pages for a higher score.
No Pay, No Gain: Four Key Benefits Of PPC Marketing  ForbesWhether you've spent time working on digital marketing or have just started to look into it, you will no doubt have heard of pay-per-click advertising. A popular ...
Google Ads Not Working for Your Small Brand? Try Something Different  Search Engine JournalStruggling to compete in PPC markets where megabrands dominate? Here are three different Google Ads strategies you can use to go up against large players.
Bing Announces LinkedIn Profile Targeting for Bing Ads  Search Engine JournalBing Ads releases LinkedIn Profile Targeting for text ads, shopping campaigns, and Dynamic search ads. Here's what you need to know.
Google Ads Strategies: Which Channels Are Assisting Conversions...  Vertical MeasuresDo you know which online channels are driving the most conversions? Use Google Ads to highlight which channels are working, and how to identify ways to ...
Why you should use SEO and PPC together  Telegraph.co.ukPPC can complement SEO perfectly. Read why you should be using these two digital marketing strategies together to reach your KPIs and dominate the search ...
5 Useful & Easy Google Ads Metrics You Should Monitor  Search Engine JournalWith all the Google Ads metrics available, how do you know what matters and where to start? Find out here why you must monitor these five metrics.
The Guide to Native Ads  PPC LandNative ads are expected to hit $85.5 billion by 2020, double the current level in 2018, and reaching 30% share of all the ad spend. These are numbers from BI ...
The 10 Most Important PPC KPIs You Should Be Tracking  Search Engine JournalPPC campaigns come in all shapes and sizes so it's important to report on the performance indicators that makes sense. Here are 10 PPC KPIs to use.
Stay sharp and relevant with ongoing PPC training  Search Engine LandThe paid search world continues to grow and evolve at an extraordinary rate. Machine learning and automation are changing how the paid search professional ...
How Negative Keywords Can Help You Get the Most Out of Your PPC Efforts  Business 2 CommunityPaid search can be a valuable channel for any inbound marketing strategy. From increasing brand awareness to driving higher traffic and sales conversions, ...
Pay-per-click (PPC) Advertising Market Report 2019 Global Industry Statistics & Regional Outlook to 2025  openPRPress release - Garner Insights - Pay-per-click (PPC) Advertising Market Report 2019 Global Industry Statistics & Regional Outlook to 2025 - published on ...
4 Ways To Know If PPC Is Right For Your Business  Forbes NowFrom its inception in the early 2000s to now, the popularity of targeted pay per click (PPC) advertising has grown dramatically. Due to this popularity and success ...
6 tactics for PPC marketers to save time, reduce stress and improve performance  Marketing LandAs PPC marketers, everything we do revolves around structure and organization. Sure, there's a huge amount of unstructured work as the result of performance ...
28 Experts on the Top 2019 PPC Trends You Need to Know [Ebook]  Search Engine JournalFind out what 28 of the top marketing experts say will be the biggest PPC trends for paid search, social ads, and remarketing in 2019 – and beyond.
PPC: How to work out what variant matching is costing you (& get round it)  EconsultancyGoogle's dilution of exact match in its PPC search ad platform has led to outrage in the industry. Find out how to compare exact match against variants and revert ...
Google Ads: Is the crown slipping from the lead generation king?  EconsultancyAs its market share has grown Google has maximised its income as growth in search queries plateaued. Unfortunately, many orgs built their business models ...
How PPC advertising can help your business  Foreign Policy 2018Pay-per-click or as most people call it PPC, is one of the most commonly used and profitable ways of digital advertising today. The main purpose of PPC is quite ...
PPC Geotargeting Best Practices Guide  Search Engine JournalHere are the top benefits of using geotargeting on your PPC campaigns, along with hands-on tips on avoiding common geotargeting pitfalls.

Regarding the AdSense Update...

If you haven't yet got a Google AdSense account for... Read More

How to Increase Your AdSense Revenue Stream

Google's AdSense program is one of the best, if not... Read More

Creating Revenue Without Much Effort, Set It And Forget It Online

Earning more revenue from your website is the goal of... Read More

Want Higher Adsense Earnings? Then Optimize Site Navigation

Webmasters know that Adsense generates a sizeable source of additional... Read More

How To Find Your Own Valuable Adsense Keywords For Free

There's tons of money to be made from the Google... Read More

Google AdWords: Like Playing The Lottery

A "dollar and a dream," is all you need said... Read More

Tips for Maximizing Your Google AdSense Revenues

Despite what you may hear, the Google AdSense program is... Read More

5 Ways How You Can Boost Your Google AdSense Earnings

Google AdSense is a great way for webmasters to monetize... Read More

Pay Per Click Advertising - How To Uncover Profit-Pulling Keywords And Make Your Sales Soar

Choosing to bid on the right keywords can be key... Read More

Irresistible Click-Me Tools for Marketing

Never mind the irritating, but effective, pop-up window. There is... Read More

Tips for Maximizing AdSense Revenue

Google's AdSense program is probably the best affiliate program on... Read More

How Naming Schemes Impact Adwords Campaign Management

Improving Adwords Campaign ManagementAdwords Campaign Management - Naming SchemesKeep your... Read More

3 Tips For Adwords PPC Management

Adwords PPC Management Tip No. 1Setting up an accountIf you... Read More

Get Real-time Adsense Channel Stats And Find Out Which Ads Are Being Clicked

If you have multiple sites or multiple directories in your... Read More

When Adsense Makes No Sense: Knowing When Not To Use The Google Adsense Pay-Per-Click Program

Google's AdSense program is a proven money-maker that has enriched... Read More

Is Pay Per Click your Best Marketing Bet?

You may already have heard of this method to get... Read More

Googles Wonderland: Trouble In Paradise?

The fairy tale existance of Google is starting to experience... Read More

How I Boosted My Monthly AdSense Profits from $673.07 to $21,398.85 in Just 6 Months

How I Boosted My Monthly AdSense Profits from... Read More

Pay Per Click 2005: Very Expensive Without Expert Help

Despite being online using email since 1995, at the start... Read More

Pay Per Performance Advertising : What is it?

Pay Per Performance Advertising is when the advertiser pays a... Read More

Surefire Google Adwords Formula

Success with Google Adwords isn't quite as easy as some... Read More

Discover the Art of the Pay-per-Click Start (Round 1 of 2)

Setting up a pay-per-click campaign is simple, right? Practically all... Read More

Choosing the Right Strategy for Your Online Business: Pay for Inclusion vs Pay per Click

Back in the old days of the Internet - in... Read More

Preliminary Survival Steps for Adwords Success

What I find is a lot of marketers do have... Read More

Making Google Adsense Work For You

If you have been online for quiet some time you... Read More