Deprecated: mysql_connect(): The mysql extension is deprecated and will be removed in the future: use mysqli or PDO instead in /home/a26f9f83/public_html/articles/includes/config.php on line 159
Advertising Click Fraud Rampant Online? > NetSparsh - Viral Content you Love & Share

Advertising Click Fraud Rampant Online?

"Pay-per-click," by far the most popular form of online advertising, recently came under fire as charges of rampant "click fraud" gather steam on the Web.

Google and Yahoo! earn the majority of their money through sales of advertising to tens-of-thousands of online merchants, companies, and professional.

In fact, some estimate that 99% of all Google's revenue comes from advertising sales. Unfortunately, allegations of click fraud may well rain on Google's otherwise sunny parade and cause a whole scale revamping of current online advertising practices.

Pay-per-click advertising does exactly what it sounds: advertisers pay for each click on their ad, usually mixed in among search engine results or displayed on relevant websites.

"Click fraud" occurs when, for whatever reason, an ad gets clicked by someone or something (usually an automated "bot" that simulates clicks) with no intention of ever buying anything from the advertiser.

The sole intention of click fraud is to simply drain an advertiser's budget and leave them with nothing to show but an empty wallet.

Who commits click fraud?

Usually an unscrupulous competitor who wants to break a rival's bank, online "vandals" who get their kicks causing other people grief, or search engine advertising affiliates who want to earn fat commissions by racking up piles of bogus clicks.

Regardless of who does it or why, click fraud appears to be a growing problem search engines hope stays under their advertising clients' radar.

This problem isn't exactly news to the search engine giants.

In fact, on page 60 of their 3rd quarter Report for 2004, Google admits that they have "regularly refunded revenue" to advertisers that was "attributed to click-through fraud."

Google further states that if they don't find a way to deal with this problem "these types of fraudulent activities could hurt our brand."

Bottom line for Google and Yahoo! (which owns Overture, the Web's largest pay-per-click search engine): as word of click fraud spreads across the Web, they must act quickly to calm the nerves of advertisers who could well abandon them over doubts about the veracity of their advertising charges.

The search engines all claim to carry measures that identify and detect click fraud, but details about how they do it and to what extent remain sketchy.

They claim revealing details about security would compromise their efforts and give the perpetrators a leg up on circumventing their defenses.

This sounds good, but affords little comfort to advertisers who feel caught between losing out on their best traffic sources and paying for advertising that won't result in revenue.

One way to protect your business against click fraud is to closely monitor your website statistics.

Look for an unusually high number or regular pattern of clicks from the same IP address.

If you need help, enlist the aid of your hosting provider to aid you in spotting suspicious trends in your website traffic.

Also, a number of services such as ClickSentinel.com have sprung up online to help advertisers spot and quickly analyze and compile the data necessary to effectively dispute fraudulent click charges with the search engines.

About the Author:

Jim Edwards is a syndicated newspaper columnist and the co-author of an amazing new ebook that will teach you how to use fr^e articles to quickly drive thousands of targeted visitors to your website or affiliate links...

Simple "Traffic Machine" brings Thousands of NEW visitors to your website for weeks, even months... without spending a dime on advertising! ==> http://www.turnwordsintotraffic.com

In The News:

This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news

Search Engine Land

SearchCap: Google Discover ads, YouTube engagement metric & PPC tools
Search Engine Land
On the surface, it's easy to wrongly conclude that Google and Bing are automating PPC pros right out of relevance. Basic PPC tasks can now happen with very little human intervention through the Google and Bing interfaces — easy enough for a novice PPC ...


Business 2 Community

Does PPC Work for B2B?
Business 2 Community
PPC for B2B. It doesn't just sound catchy (or terribly obtuse, depending on your perception of acronyms). It also works — very well, if done correctly. Pay-per-click advertising can be a business-builder for any firm, regardless of who you're selling ...


Search Engine Journal

How Mastering the Art of PPC Yield Management Can Boost ROI
Search Engine Journal
PPC yield management takes that approach a step farther and applies it to the process of online advertising. It's still making frequent adjustments in the price of a product or service in response to fluctuations in market variables. However, the ...


PPC Land

Conversational Display Ads now available on Google – PPC Land
PPC Land
AdLingo this week announced the launch of a new conversational marketing platform where advertisers will be able to place their conversational assistants ...

and more »

Best PPC Management Company of 2017
Promotion World (press release)
We are specialists in Search Engine Optimization, Pay Per Click Advertising, and Content Marketing. We are fiercely committed to delivering a truly exceptional digital marketing service that drastically grows your business. At Directive Consulting, we ...

and more »

PPC Land

Webinar: Creative advertising for the festive season
PPC Land
On Tuesday, October 23rd, at 15:00 CEST / 14:00 BST / 09:00 EDT, Adform is hosting a free webinar to help advertisers to prepare their creatives for the festive season. The webinar is presented by David Hillier, Global Creative Solutions Lead, at ...


Search Engine Journal

Why Optimizing for Quality Score Still Matters & How to Do It
Search Engine Journal
If you use PPC as part of your digital marketing efforts, you're probably familiar with the term Quality Score. It's an indication of the quality of your keywords, ads, and landing pages, helping you understand how competitive your ads are in the ...


Startups.co.uk

How your start-up can achieve paid search or PPC success
Startups.co.uk
This is how your small business could get a major return on investment from a pay-per-click advertising campaign by creating a compelling advert and landing ...

and more »

The Bookseller

7 ways to use pay per click marketing to promote books | The ...
The Bookseller
You can do a lot to promote books online for free. So why would you pay for ads? Because they're cost-effective - and they work. Pay per click (PPC) marketing ...

and more »

eSellerCafe

What Are The Top Tips For Making The Most of Your eCommerce Store?
eSellerCafe
Ad extensions are a form of PPC where you can increase the size of your PPC advert as you are offering the prospective customer additional routes through to the website. You can direct the user through to a variety of different landing pages giving ...

Google News

Another Advantage To Pay-Per-Click Marketing

Web marketing has taken on many different shapes during the... Read More

Google Adsense - A Website Income

Many of us have websites and as a matter of... Read More

What is Pay-Per-Click?

Pay-per-click (PPC) advertising is when an advertiser pays for each... Read More

Pay Per Click and Search Engine Optimization ? A Perfect Marriage

Pay per click or search engine optimization, which one should... Read More

Advertising Your Work From Home Internet Business With PPC Search Engines

If you want to make money online with a work... Read More

Sell Multiple Products Through a Single ClickBank Account

A ClickBank merchant account allows you to define and sell... Read More

Not Sure If Your Online Advertisement is Working?

Without tracking, your online advertising is just a shot in... Read More

The Truth About Pay-Per-Click Ads

Are pay-per-click ads the best method of getting customers to... Read More

Optimizing Adsense For Better Performance and More Money!

So you want to make money with Google Adsense? I... Read More

Targeting Usage Demographics to Increase Paid Search Conversions

During conversations with web business professionals about pay-per-click search engines,... Read More

Adsense Secrets

Pst! Wanna know some Adsense secrets? The only secret is... Read More

Price Your ClickBank Products for Maximum Profit

Choosing the right price for your digital products is one... Read More

Why Paid Inclusion is Better than PPC Advertising

When search engines pay website owners a percentage of the... Read More

Profit from Adsense with Adwords

Here's a feisty trick where you can profit from Adsense... Read More

The AdSense Formula for Making Money

I often get asked what the secret is to making... Read More

Adwords & Adsense: A Beginners Guide

The Mechanism First a brief glossary of terms: Adwords: The... Read More

When Adsense Makes No Sense: Knowing When Not To Use The Google Adsense Pay-Per-Click Program

Google's AdSense program is a proven money-maker that has enriched... Read More

99 High Paying Keywords: The Secret Is Out!

Incorporating high paying keywords into your site is critical to... Read More

Google AdSense Rewards Content with Adversiting Revenue

If you've been looking for an easy way to increase... Read More

Google for Resellers: Leveling the Resell Playing Field

With so many people trying to make money on the... Read More

Understanding Google AdSense

Google AdSense allows webmasters to dynamically serve... Read More

Broad, Phrase, Exact, Negative - Four Google AdWords Terms You Must Know for Advertising Success

A few days ago, I was setting up my latest... Read More

How to Increase Your Adsense Revenue

If you're a webmaster, you've probably heard about Google's Adsense.... Read More

Find Powerful Keyword Phrases in Five Easy Steps!

You may not realize it, but in the next few... Read More

How to Beat Your Rivals on Google AdWords

Google AdWords is a great tool for driving traffic to... Read More