Tips for Maximizing Your Google AdSense Revenues

Despite what you may hear, the Google AdSense program is not for everyone. There are some types of web sites that do poorly no matter how hard the owners try, and there are others that should be doing well but the webmaster simply isn't putting in the effort to make things happen.

Here are some tips to make AdSense work better for you. If you do them all and you're still not having any luck, then you just might be running one of those sites that don't make money

1. Determine if your visitors are "in the mood"

Like I mentioned at the top of this article, some web sites just don't work with pay-per-click programs. The best performing sites fall into one of these categories:

? Sites where users go and expect to buy something while they are there. E-commerce sites fit the bill here..

? Sites where users go to find specific information on something that they want to buy now. Music and video review sites, vacation information sites, resume building sites, etc. You don't have to actually be selling these types of things; your site can just be a mecca for information pertaining to these things. Then, when the visitor comes to read your content, they are more likely to click on your ads.

? Sites where people who have disposable income and a credit card like to visit. This includes sites with money management, investing and lifestyle content.

? Sites that draw a large amount of new users every day. Free coupon sites and "How to" sites are good examples.

? Sites where people go who expect to read ads. Classified ads and shopping comparison sites fit into this category.

2. Make sure that your visitors don't feel that you just want to grab their money

Give them plenty of relevant and well-written content. If writing isn't your best skill then hire someone to do it for you. Good content brings steady traffic and steady traffic pays the bills.

3. Play by the rules

Google has some very specific Terms of Service (https://www.google.com/adsense/policies) for participating in their AdSense program. Learn those rules and follow them so you don't lose all of your investment by getting shut out.

4. Use the tools that Google gives you

Google gives you tools for determining the best keywords for your site, measuring ad performance, and setting up different ad "channels" for fine-tuning ad results. These guys and girls are the 800 lb. Gorillas in the Pay-Per-Click market. They didn't build these tools just to keep their programmers busy. Take advantage of their knowledge for they are very big and you are not!

5. Tweak, fine-tune and then tweak again

You should never be happy with your AdSense performance. If it's good, then you need to make it great. If it's great then you need to make it amazing. If it's amazing then you need to take it to the UPS club. The UPS club? Google sends all checks over $10,000 per month to the webmaster via UPS overnight delivery. Now there's a club that I wouldn't mind belonging to.

6. Get more traffic

No matter how much traffic you have, you need more. More eyeballs translate to more clicks. Even if you're only pulling a 2% click-through. That's a lot of clicks when you have thousands of visitors each day.

7. Experiment with new keywords

New keywords can bring new ads and new eyeballs along with it. Set up some new pages on your site and experiment with different content. Once you get something that's working then refer back to Tip # 5.

You can see results in near real time when you use Google's AdWords. Don't be afraid to be different. If something that everyone else is doing doesn't work for you, then invent something that does work and get it on your site.

Diane provides marketing and internet profit tips. For more Google AdSense tips, visit http://www.adsense.deeljeabiz.com

Email : [email protected]

In The News:


Small Business Trends

10 Facebook PPC Tips to Make Your Life Easier
Small Business Trends
Facebook PPC has become one of the most effective advertising strategies in the history of advertising. With over two billion users, virtually any type of business can make an extraordinary use of utilizing Facebook for advertising. Throw in Facebook's ...

and more »

Search Engine Journal

How Your Small Company Can Compete Against Big Brands in PPC
Search Engine Journal
While you may not be in a position to buy full page print ads in national newspapers or produce commercials for TV, pay-per-click (PPC) marketing is a channel that still allows small advertisers to play on the same field – if they know how. In this ...


Forbes

The Four Most Popular Myths About Paid Advertising: Debunked
Forbes
To someone unfamiliar with pay-per-click (PPC), opening the Google AdWords dashboard might look like a seven-headed monster that no entrepreneur can slay. I saw this time and time again during my time at Google. It's a big reason why my co-founder and ...


Search Engine Journal

Top 8 Ideas to Optimize Your PPC Performance
Search Engine Journal
PPC optimizations are essential to sustain or improve your paid search advertising campaigns' performance and reach organizational goals. Sometimes it can be overwhelming – where should you start? There are several components of a PPC account that ...

and more »

Small Business Trends

Wondering How to Make Your PPC Rock? Read This
Small Business Trends
Ad fraud is a reality that SMBs must understand and protect themselves from. Business losses from ad bot fraud are expected to reach a staggering $16.4 billion in 2017, and it's only going to escalate from there. The Wall Street Journal reported that a ...


Search Engine Journal

The 10 Most Important PPC KPIs You Should Be Tracking
Search Engine Journal
Quality score is the most elusive KPI amongst PPC advertisers. It is a metric created by Google that tells them how relevant your ad content is, using metrics like CTR and other performance variables like landing page experience. Advertisers find it ...

and more »

Search Engine Journal

How to Choose the Best Landing Page for E-commerce PPC Campaigns
Search Engine Journal
These are all vital to pay attention to, but they're only one-half of your campaign, the half that's focused on getting people to click on an ad that brings them to your website. But, they miss the second half of the campaign: what happens once they're ...


Marketing Land

7 killer ad tips for YouTube & video
Marketing Land
You spend a lot of time, energy and advertising dollars in PPC search and social. Plus, your sales team is out there. Yet most website visitors leave without taking any of the actions you'd like them to take β€” either they aren't ready, or you didn't ...

and more »

Effectiveness of search engine advertising receives too much credit
Rochester Business Journal
A savvy marketer might run a television commercial that builds awareness and triggers a search, a PPC ad that reinforces the message and provides an incentive to click, and finally a cohesive and compelling landing page that converts the prospect to a ...


Search Engine Land

Google Attribution: Is Google stepping in because no one else would?
Search Engine Land
If you're a PPC professional and you've worked for a high-tech startup, you've probably noticed that. In a fight for resources, say the proponents of spontaneous word of mouth, shouldn't product win? Is advertising truly a β€œtax for being unremarkable ...

Google News

Adwords & Adsense: A Beginners Guide

The Mechanism First a brief glossary of terms: Adwords: The... Read More

It Makes Sense to Add AdSense to Your Blog

Google AdSense is easy to install on a web page... Read More

When AdSense Goes AWOL

No matter how hard you work to optimize your page,... Read More

The Cost Of Click Fraud

One of the biggest threats to the continued growth of... Read More

How to Increase Your Adsense Revenue

If you're a webmaster, you've probably heard about Google's Adsense.... Read More

5 Tips to Pay-Per-Clicking

Hi, my name is Darryl Power and I have been... Read More

Three Google Adwords Secrets for Massive Online Profits

If you know anything at all about Internet marketing, then... Read More

Find Powerful Keyword Phrases in Five Easy Steps!

You may not realize it, but in the next few... Read More

PPC Search Engines Revealed - 5 Things You Need to Know

The pay per click (PPC) search engines have created a... Read More

Is Pay Per Click your Best Marketing Bet?

You may already have heard of this method to get... Read More

Choosing the Right Strategy for Your Online Business: Pay for Inclusion vs Pay per Click

Back in the old days of the Internet - in... Read More

Managing PPC Campaigns Inhouse

Pay-per-click search engine advertising has generated ample interest in the... Read More

Determining Keywords

Determining keywords is a critical step in web design. If... Read More

How To Write Little Tiny AdWords Ads That Bring Giant-Sized Profits

It seems to be a phenomenon. You try Google AdWords... Read More

How Naming Schemes Impact Adwords Campaign Management

Improving Adwords Campaign ManagementAdwords Campaign Management - Naming SchemesKeep your... Read More

Adlink Success - A New Advertising Style From Google Adsense

There is a new advertising style from Google Adsense that... Read More

Google AdWords - A Quick Overview for Beginners

First of all, you know as well that Google is... Read More

10 Powerful Tips to Optimize your Google AdWords Campaigns

Google announced in January 2005 significant changes in their popular... Read More

Discover the Art of the Pay per Click Start (Round 2 of 2)

Starting an ultimately effective pay-per-click campaign is difficult. Although the... Read More

Paid Search Advertising that Delivers Maximum ROI

Paid Search Advertising (also Pay-Per-Click, PPC) has gained a significant... Read More

The Evolution of Google AdSense

The web has evolved into a complex "organism" which, to... Read More

Two Imperative Keys For Profitable Pay Per Click Marketing

Pay per click marketing is one of the simplest and... Read More

Advertising Your Home Business With Pay Per Click Can Be Risky

An unfortunate byproduct of the pay per click advertising business... Read More

Pay Per Click Advertising - How To Uncover Profit-Pulling Keywords And Make Your Sales Soar

Choosing to bid on the right keywords can be key... Read More

PPC Management: When To Give Up On A Loser

Pay per click (PPC) advertising can be a dream come... Read More