Deprecated: mysql_connect(): The mysql extension is deprecated and will be removed in the future: use mysqli or PDO instead in /home/a26f9f83/public_html/articles/includes/config.php on line 159
Meet Adwords, AdSenses Fraternal Twin > NetSparsh - Viral Content you Love & Share

Meet Adwords, AdSenses Fraternal Twin

AdSense is one of the best ways to monetize your web traffic. People see those little "Ads by Gooogle" tidbits and they click like crazy. Or at least that's the plan. But have you ever given though to where those ads are coming from? That would be AdWords, the Pay-Per-Click program for people who want to advertise their products on Google.

They are the fine men and women who are willing to part with some coin of the realm every time a visitor to your web site chooses to click on an AdSense ad. Google grabs the cash from the AdWords' member's account, keeps some of it for themselves, and gives the rest to you. How much they keep and how much give away is a State secret, but who cares; just as long as we're getting ours each month.

How AdWords Works

AdWords provides pay-per-click advertising to merchants who are willing to shell out anywhere from a minimum 05 .05 per click all the way up to a maximum of $100 per click. Can you imagine anyone paying $100 just to have someone click on an ad?

Anyway, the advertiser joins the AdWords program and gets a control panel similar to the one that we AdSense users get. They can write their ads, pick their keywords, and establish an advertising budget. They get tools to track performance as well as to help them pick keywords. There are no monthly minimum spends required and they can turn their ads on and off at will.

Once an advertiser is happy with their ad, it gets released to the network and shows up on web sites like yours and mine. That's if the keywords on your site match the keyword requirements of the brand spanking new ad, of course.

They can't "buy" their way to the top

Google doesn't simply push the people with the highest paying ads to the top of the SERP (Search Engine Results Page). They use a rather fair methodology that takes into consideration not only the maximum CPC (cost per click), but also includes a secret recipe for determining an ad's placement based upon the number of clicks the ad receives. So, at least in theory, an ad paying .05 per click could rise above one paying $5.00 per click if it's more popular with Google's audience.

I say "in theory" because if the owner of the $5 ad is paying attention then he or she will see that they are being bested by a lowly nickel ad and do some serious rewriting to get back up to the top where they belong.

Personally, I'm not sure that I have the guts to invest a lot of money into hoping that people who click on my ad will actually buy something, since I still have to pay Google whether I make a sale or not. But, as a dedicated AdSense user, I'm sure glad that my AdWords brothers and sisters have more nerve than I do. And you should be thankful as well.

Diane provides marketing and internet profit tips. For more Google AdSense tips, visit http://www.adsense.deeljeabiz.com

Email : [email protected]

In The News:

This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news

Newswire (blog)

Top PPC Advertising Mistakes to Avoid
Newswire (blog)
(Newswire.net -- January 15, 2018) -- Generally, there are two kinds of mistakes that one could make with a pay-per-click advertising strategy: Those that come about as a result of human or even technological error, and those that happen because of the ...


Vertical Measures (blog)

Digital Diversity: Building an Audience with Paid Media
Vertical Measures (blog)
Immediately after naming your campaign, you'll be asked to setup your first Ad Set, which is where you'll get to utilize the intuitive power of Facebook's audience manager. Have you ever noticed a certain customer persona seems to buy from you more ...


Search Engine Land

5 (less obvious) PPC trends to watch in 2018
Search Engine Land
Paid search managers will hand over (or perhaps more accurately, surrender) more daily tactical chores to the engines in 2018. Artificial intelligence will have a dramatic impact on the work of paid search practitioners, teams and agencies in the ...

and more »

Automotive Lead Company, Cars Digital Inc., Launches Auto PPC Division for Search, Display, Mobile, Remarketing
MENAFN.COM
Automotive specific ad agency announces roll-out of pay-per-click ad services department; will provide auto dealers with search, display, and video ads. Pay-per-click (PPC) is an internet advertising model which some dealers may not be taking advantage ...


Business 2 Community

Setting Measurable Goals For Your Paid Search Campaigns
Business 2 Community
One of the most common goals a business has when it comes to marketing is to increase brand awareness, but the main issue with this in traditional forms of advertising is that it's difficult to quantify. This is where PPC advertising has a leg up. You ...


PPC Land

Marketron was acquired by Diversis Capital and is investing in programmatic
PPC Land
Marketron announced this week that Diversis Capital has completed an acquisition of the company. The previous owner, BlackRock Capital, will remain involved with Marketron as an investor. Marketron is providing business software solutions and services ...


PPC Land

Instreamatic selected Top 5 Finalist on SXSW Accelerator Pitch Event
PPC Land
Instreamatic has been selected Top 5 Finalist in the Entertainment category as part of the 2018 SXSW Accelerator Pitch Event. 50 companies across 10 categories will present their company products and a Q&A segment to a live audience and a panel of ...

and more »

PPC Land

Eyeota secures $12.5 million in Series B funding
PPC Land
Eyeota just announced today that secured $12.5 million in Series B funding. Eyeota is an audience data with more than 3.5 billion unique profiles across Europe, Asia-Pacific and the Americas. The new funding will be used to support product development ...

and more »

PPC Land

fuboTV taps SpotX for programmatic monetization of OTT
PPC Land
“Live OTT as a medium is becoming more and more important to advertisers and fuboTV obviously has their finger on the pulse of what's to come for sports fans,” said Ryan Kenney, VP of Platform Services at SpotX. “We're excited to help drive ...


Search Engine Journal

6 Reasons Why Your Paid Search Strategy Must Include Bing Ads
Search Engine Journal
When your AdWords campaign has more than one targeting language, Bing only chooses the highest ranked supported language since it allows only one language per ad group. You may find some differences because Bing doesn't support as many languages as ...

and more »
Google News

The Secret to Adwords Success

It seems at the moment that everybody is telling you... Read More

Optimizing Adsense For Better Performance and More Money!

So you want to make money with Google Adsense? I... Read More

How To Use PopUps With Google Adwords

One of the common issues that marketers face when using... Read More

Secret Reasons Why Some Businesses Can Afford to Bid Ridiculous, Amounts On Pay-Per-Click Keywords

The other day I was talking to one of my... Read More

Want Higher Adsense Earnings? Then Optimize Site Navigation

Webmasters know that Adsense generates a sizeable source of additional... Read More

It Makes Sense to Add AdSense to Your Blog

Google AdSense is easy to install on a web page... Read More

Choosing the Right Strategy for Your Online Business: Pay for Inclusion vs Pay per Click

Back in the old days of the Internet - in... Read More

What is Google AdSense?

In the mid 1990's websites used to earn income by... Read More

How to Make Every AdSense Ad on the Google Network Pay You!

Wouldn't it be great if every keyword in Google's entire... Read More

How To Increase Adsense Income

If you are already running Adsense on your site, you... Read More

Grow Your Internet Business with Pay Per Click Search Engine

As you probably know, Google is the world largest search... Read More

7 Explosive Strategies to Maximize Your Google AdWords Campaigns

If you ever used Google AdWords to advertise your product... Read More

What You Need To Know About Googles New AdWords Affiliate Policy

A lot of affiliates are selling other people's products with... Read More

How Do You Make Money From Google Adwords?

Can you really make money from this?Late 2003, I think... Read More

ClickBank Affiliate Woes: When Tracking Breaks Down

Hardly a day goes by without a forum posting in... Read More

AdWords Campaign Set Up Tips - Part Two

Ready for more tips on how to make your AdWords... Read More

Profit from Adsense with Adwords

Here's a feisty trick where you can profit from Adsense... Read More

Dynamic Resource for Adsense: 3 Practical Models Quickly Earn & Maximize Google Adsense Revenue

Looking back in time, I could still remember standing in... Read More

The Click Fraud Problem

Click fraud has become a major problem for online marketers.... Read More

Discover the Art of the Pay per Click Start (Round 2 of 2)

Starting an ultimately effective pay-per-click campaign is difficult. Although the... Read More

Seven Strategies to Bolster Your AdWords Campaign

So, you've tried all the marketing techniques you have read... Read More

Tips for Maximizing Your Google AdSense Revenues

Despite what you may hear, the Google AdSense program is... Read More

The Pay Per Click Mistakes Of A New Marketer

My first real foray into Internet Marketing was a Pay... Read More

Advertising And Generate New WebSite Traffic

Here's a simple way to use "No Results, No Pay"... Read More

Google AdWords - A Quick Overview for Beginners

First of all, you know as well that Google is... Read More