Meet Adwords, AdSenses Fraternal Twin

AdSense is one of the best ways to monetize your web traffic. People see those little "Ads by Gooogle" tidbits and they click like crazy. Or at least that's the plan. But have you ever given though to where those ads are coming from? That would be AdWords, the Pay-Per-Click program for people who want to advertise their products on Google.

They are the fine men and women who are willing to part with some coin of the realm every time a visitor to your web site chooses to click on an AdSense ad. Google grabs the cash from the AdWords' member's account, keeps some of it for themselves, and gives the rest to you. How much they keep and how much give away is a State secret, but who cares; just as long as we're getting ours each month.

How AdWords Works

AdWords provides pay-per-click advertising to merchants who are willing to shell out anywhere from a minimum 05 .05 per click all the way up to a maximum of $100 per click. Can you imagine anyone paying $100 just to have someone click on an ad?

Anyway, the advertiser joins the AdWords program and gets a control panel similar to the one that we AdSense users get. They can write their ads, pick their keywords, and establish an advertising budget. They get tools to track performance as well as to help them pick keywords. There are no monthly minimum spends required and they can turn their ads on and off at will.

Once an advertiser is happy with their ad, it gets released to the network and shows up on web sites like yours and mine. That's if the keywords on your site match the keyword requirements of the brand spanking new ad, of course.

They can't "buy" their way to the top

Google doesn't simply push the people with the highest paying ads to the top of the SERP (Search Engine Results Page). They use a rather fair methodology that takes into consideration not only the maximum CPC (cost per click), but also includes a secret recipe for determining an ad's placement based upon the number of clicks the ad receives. So, at least in theory, an ad paying .05 per click could rise above one paying $5.00 per click if it's more popular with Google's audience.

I say "in theory" because if the owner of the $5 ad is paying attention then he or she will see that they are being bested by a lowly nickel ad and do some serious rewriting to get back up to the top where they belong.

Personally, I'm not sure that I have the guts to invest a lot of money into hoping that people who click on my ad will actually buy something, since I still have to pay Google whether I make a sale or not. But, as a dedicated AdSense user, I'm sure glad that my AdWords brothers and sisters have more nerve than I do. And you should be thankful as well.

Diane provides marketing and internet profit tips. For more Google AdSense tips, visit http://www.adsense.deeljeabiz.com

Email : [email protected]

In The News:

Google PPC Ads in a Nutshell  Business 2 Community
PPC & CRO Synergy: 6 Tips for Success  Search Engine Journal
5 Innovative PPC Tactics to Try Today  Search Engine Journal
Influencer marketing: A force to reckon with  Business MattersBusiness Matters
Festive digital marketing strategy  Business Cornwall Magazine
A Complete Guide to PPC Ad Formats  Search Engine Journal
5 PPC Trends to Get Ready for in 2020  Search Engine Journal
Use the Sitemap to Build a PPC Campaign  JumpFly PPC Advertising News
What is PPC?  Startups.co.uk
Comparing SEO to PPC  Practical Ecommerce
How to run a PPC campaign  Startups.co.uk

PPC ClickFraud: Its a Bigger Problem then You Think

Pay per click search engine advertising is one of the... Read More

Grow Your Internet Business with Pay Per Click Search Engine

As you probably know, Google is the world largest search... Read More

7 Explosive Strategies to Maximize Your Google AdWords Campaigns

If you ever used Google AdWords to advertise your product... Read More

Pay Per Click 2005: Very Expensive Without Expert Help

Despite being online using email since 1995, at the start... Read More

Determining Keywords

Determining keywords is a critical step in web design. If... Read More

The Fastest Way to Get Traffic to Your Site

Lots of people would like to get their Web site... Read More

Click Fraud ? Threatening the Internet Economy

One of the most popular forms of Internet advertising is... Read More

The Evolution of Google AdSense

The web has evolved into a complex "organism" which, to... Read More

AdWords Campaign Set Up Tips

It's easy to overlook the basics of a strong AdWords... Read More

AdWords Campaign Set Up Tips - Part Two

Ready for more tips on how to make your AdWords... Read More

How To Increase The ROI On Your PPC Campaigns

Pay-Per-Click (PPC) advertising is one of the most cost effective... Read More

6 Easy Ways to Increase Your Adsense Revenue

How much revenue do you generate from Google Adsense?Recently there... Read More

How To Increase Adsense Income

If you are already running Adsense on your site, you... Read More

How to Double Your AdSense Income Instantly

As you probably already know, AdSense is revolutionizing the way... Read More

Pay Per Click Advertising Can Be Very Risky Business

Click fraud is an unfortunate byproduct of the pay per... Read More

Surefire Google Adwords Formula

Success with Google Adwords isn't quite as easy as some... Read More

3 Tips For Adwords PPC Management

Adwords PPC Management Tip No. 1Setting up an accountIf you... Read More

Tips for Maximizing Your Google AdSense Revenues

Despite what you may hear, the Google AdSense program is... Read More

Affiliate Tips to Raise Your ROI - From Loser to Winner in 30 Days

"Todd" was keen to compete in one of the most... Read More

What They Never Told You About Adsense!

That's right! Many webmasters are getting suckered into joining adsense... Read More

How to Use Pay Per Click Advertising to Increase Web Site Traffic

Have you ever imagined what it would be like to... Read More

Pay-Per-Click Marketing & Natural Search Engine Traffic

PPC advertising has many great benefits. First of all, you... Read More

Google AdWords - A Quick Overview for Beginners

First of all, you know as well that Google is... Read More

PPC Management: When To Give Up On A Loser

Pay per click (PPC) advertising can be a dream come... Read More

Replacing AdSense Defaults with Paying Ads

Many online ad programs, including AdSense, will sometimes show default... Read More