Meet Adwords, AdSenses Fraternal Twin

AdSense is one of the best ways to monetize your web traffic. People see those little "Ads by Gooogle" tidbits and they click like crazy. Or at least that's the plan. But have you ever given though to where those ads are coming from? That would be AdWords, the Pay-Per-Click program for people who want to advertise their products on Google.

They are the fine men and women who are willing to part with some coin of the realm every time a visitor to your web site chooses to click on an AdSense ad. Google grabs the cash from the AdWords' member's account, keeps some of it for themselves, and gives the rest to you. How much they keep and how much give away is a State secret, but who cares; just as long as we're getting ours each month.

How AdWords Works

AdWords provides pay-per-click advertising to merchants who are willing to shell out anywhere from a minimum 05 .05 per click all the way up to a maximum of $100 per click. Can you imagine anyone paying $100 just to have someone click on an ad?

Anyway, the advertiser joins the AdWords program and gets a control panel similar to the one that we AdSense users get. They can write their ads, pick their keywords, and establish an advertising budget. They get tools to track performance as well as to help them pick keywords. There are no monthly minimum spends required and they can turn their ads on and off at will.

Once an advertiser is happy with their ad, it gets released to the network and shows up on web sites like yours and mine. That's if the keywords on your site match the keyword requirements of the brand spanking new ad, of course.

They can't "buy" their way to the top

Google doesn't simply push the people with the highest paying ads to the top of the SERP (Search Engine Results Page). They use a rather fair methodology that takes into consideration not only the maximum CPC (cost per click), but also includes a secret recipe for determining an ad's placement based upon the number of clicks the ad receives. So, at least in theory, an ad paying .05 per click could rise above one paying $5.00 per click if it's more popular with Google's audience.

I say "in theory" because if the owner of the $5 ad is paying attention then he or she will see that they are being bested by a lowly nickel ad and do some serious rewriting to get back up to the top where they belong.

Personally, I'm not sure that I have the guts to invest a lot of money into hoping that people who click on my ad will actually buy something, since I still have to pay Google whether I make a sale or not. But, as a dedicated AdSense user, I'm sure glad that my AdWords brothers and sisters have more nerve than I do. And you should be thankful as well.

Diane provides marketing and internet profit tips. For more Google AdSense tips, visit http://www.adsense.deeljeabiz.com

Email : [email protected]

In The News:

HubSpot integrates LinkedIn Ads  PPC LandHubSpot this week announced the integration of LinkedIn ads in the Professional and Enterprise tiers of Marketing Hub as part of the HubSpot Ads tool. HubSpot ...
Reddit Jumps Into Pay Per Click, Performance Advertising 01/30/2019  MediaPost CommunicationsReddit built a strong foundation for advertisers based on engagement and brand awareness campaigns. Now the company will focus on performance ...
Tickets available for Prolific Training Paid Search course next week  Prolific NorthFollowing the extremely successful Prolific Training sessions so far, there will be a course dedicated to mastering Paid Search next week.
12% of all display ads served by Google are now AMP ads  PPC LandGoogle today announced that as of January this year, 12% of all display ads served by Google are now AMPHTML ads. Last year the percentage was 1%.
Analysing PPC metrics Report Is Crucial For The Success Of Your Campaigns  DazeinfoThe success of PPC Campaigns can be guaranteed only by analyzing the metrics report. However, most of the nw age marketers fail to do so, as they rely on ...
Digital Marketing Glossary  Coast DigitalWe've compiled this helpful A-Z glossary of commonly used digital marketing terminology and jargon, for your easy reference.
PPC and Me: My Eye-Opening Pay Per Click Experience  Business 2 CommunityIf you've spent any amount of time online looking for marketing help, you will inevitably find yourself over-inundated with terms and acronyms that probably seem ...
Parallel tracking in Google Ads becomes mandatory on July 31  PPC LandGoogle this week announced that parallel tracking becomes mandatory for all display and video campaigns starting July 31st, 2019. Parallel tracking for display ...
Top 3 New(ish) PPC Features to Increase Your Paid Search ROI  Search Engine JournalReady to increase your paid search ROI? Check out these three Google and Bing Ads features and tips on how you can use them right now.
4 Effective Marketing and Advertising Strategies for the Fashion Industry  Be Global Fashion NetworkMarketing and advertising are important elements of business regardless of the industry. But when it comes to the fashion industry where exposure and ...
Business leaders share the money-saving tips they wish they'd known earlier | London Business News  London Loves BusinessHowever, taking a company from an eager start-up to a rocksteady brand is far from straightforward. There are plenty of ups and downs which need to be ...
Pay Per Click Ppc Advertising Market analysis by top players - Google, Bing, Ask.com, AOL.com, Baidu, Wolframalpha, DuckDuckGo, Sogou, among others  openPRThis Pay Per Click Ppc Advertising Market report 2019-2026 focus on global and regional market, providing information on major players like manufacturers, ...
How to keep PPC accounts healthy when using automation  Search Engine LandMachine learning, artificial intelligence, Moore's Law and ongoing automation by the big search engines are accelerating the evolution of PPC. So much so, the ...
15-second nonskippable YouTube ads now available for all advertisers  PPC LandGoogle today announced that the 15-second nonskippable YouTube ads are now available for all advertisers using Google Ads or DV360, on auction ...
How to Turn PPC Failure Into Success: 4 Lessons Learned  Search Engine JournalEven when PPC efforts fail, you can still gain insights to improve your next campaign. Here are some key lessons learned from a recent PPC failure.
How to Set up Google Tag Manager for Better PPC Tracking  Search Engine JournalLearn how to easily implement tracking tags using Google Tag Manager for major PPC platforms: Google Ads, Bing Ads, Facebook, Twitter, and LinkedIn.
5 Effective Digital Marketing Tips for Entrepreneurs  Thrive GlobalWe are living in a digital era, for your business to succeed it must have an online presence. Here are some effective digital marketing tips for entrepreneurs.
4 Ways to Use Excel Macros in PPC to Save Time  Search Engine JournalWant to complete ongoing PPC tasks more quickly? Here are some ways to use Excel Macros that can save you time and help ensure accuracy.
Bitcoin Cash Network-Based MemoPay Onchain Advertising Service Is Here  Bitcoin Exchange GuideAdvertising across the world has transformed in the last few decades as multitudes are able to receive the information through various means. The advertising ...
How to set up Waze ads in DV360?  PPC LandSince last month, Waze ads are available on DV360, the DSP from Google. Waze is a community-based traffic and navigation app where users share real-time ...
Corecommodity Management LLC Position In Pilgrims Pride Corp New (PPC) Was Lifted | Thorold News  Thorold NewsInvestors sentiment increased to 0.83 in Q3 2018. Its up 0.12, from 0.71 in 2018Q2. It increased, as 31 investors sold PPC shares while 62 reduced holdings. 27.
Six Tips For Effective PPC Advertising  Forbes NowBetween optimizing your bid propositions and finding the right audience, keeping your ad spend low while increasing your quality score walks a very fine line.
Berkshire Partners Upped Its Advanced Drain Sys Del (WMS) Position by $45.00 Million; Corecommodity Management Position In Pilgrims Pride New (PPC) Was Has Increased  The FinHeadLinesBerkshire Partners Llc increased its stake in Advanced Drain Sys Inc Del (WMS) by 28.53% based on its latest 2018Q3 regulatory filing with the SEC. Berkshire ...
Quora Ads now with Keyword Targeting available  PPC LandQuora this week announced the introduction of Keyword Targeting in the Quora Ads platform. Quora says Keyword Targeting enables advertisers to target ...
PPC Geotargeting Best Practices Guide  Search Engine JournalHere are the top benefits of using geotargeting on your PPC campaigns, along with hands-on tips on avoiding common geotargeting pitfalls.
3 Companies You Interact With Every Day (and Why They're Great Investments)  Motley FoolHousehold names that we all interact with every day dominate the list of America's largest companies. Businesses like Microsoft, Amazon, and Johnson ...
NDP and PPC supporters shout each other down over immigration in heated Burnaby South debate  The Post MillennialThe third Burnaby South debate was by far the most passionate and emotional since the February byelection was called by the prime minister.
5 Ways to Optimize PPC Advertising to Improve the Customer Experience  Search Engine JournalWant to develop a relevant, sustainable, and scalable advertising strategy that prioritizes customer experience? Focus on these five key areas.
Display vs. Search vs. Social Ads in PPC Advertising  ThomasNet NewsIt's important to know that there are several disciplines that fall underneath the PPC umbrella. Understanding the differences and figuring out which industrial ...
7 Terms You Need To Know About PPC Marketing  ThomasNet NewsPay-per-click advertising can be a critical — and highly successful — component of your industrial marketing strategy. However, many manufacturers remain ...
Three Reasons to Hit Pause on Your PPC Campaigns  ThomasNet NewsPay-per-click (PPC) advertising is an effective tool among many industrial manufacturing companies looking to expand their outreach and to connect with new ...
PPC 2018 in Review: These changes will have the biggest impact on advertisers in 2019  Search Engine LandMajor changes in SEM made waves throughout 2018 and are redefining nearly every aspect of paid search marketing. There were a number of momentous ...
'Blazing lies,' ripped hearts, smoking doobies and Laura-Lynn Tyler Thompson  Burnaby NowCredibility is crucial when it comes to election campaigns. Voters might like some of a candidate's platform, but if they don't find the candidate credible as a ...
PPC advertising: How retailers can dominate Black Friday in 2018  EconsultancyBlack Friday is still the busiest day for retailers with more than 137 million people in the US going out shopping over the four-day weekend, representing more ...
Should You Choose a PPC Agency or In-House PPC Management?  Search Engine JournalThere are pros and cons to both in-house PPC management and working with PPC agencies. But by developing a hybrid solution, you can actually get the best ...
Get more conversions by deconstructing your PPC ads  Search Engine LandChefs have been playing with improving the presentation of food by deconstructing meals into their components before recombining them into dishes that are a ...
4 Things to Do When Your PPC Campaign Isn’t Generating Leads  Search Engine JournalAre your PPC campaigns not generating leads? Can't find a solution? You can still save a failing PPC campaign. Here's what you should do.
Who still clicks on ads anyway  App Developer MagazinePeople click on search ads that directly respond to their search queries, especially on Google. Businesses can use PPC advertising data to optimize their search ...
Forget me not: 3 steps to make your PPC ads more memorable  Search Engine LandWhat makes some ads stick in your mind, while others are instantly forgotten and relegated to the trash heap of online noise we're exposed to every day?
Do you still need a PPC tool with the new Google Ads?  Marketing LandOn the surface, it's easy to wrongly conclude that Google and Bing are automating PPC pros right out of relevance. Basic PPC tasks can now happen with very ...
How to Convince your Boss that SEO is Important  SEO SharkIf you're boss is a dinosaur who's skeptical of the benefits of SEO, this guide will give you some good points for winning them over.
How The Law Niche Proves Expensive PPC Can Pay Off  Forbes NowAs the law niche proves, no matter the price, PPC can really pay off.
Blue Water Advisors LP Announces Agreements with Grupo Energía Bogotá with Respect to the Electro Dunas Group, Blue Water's Electricity Distribution, Generation, and Services Platform in Peru  Business WireBlue Water Worldwide LLC and its subsidiary Electro Dunas Cayman Holdings Ltd. have reached an agreement with Grupo Energía Bogotá S.A. E.S.P..
How Mastering the Art of PPC Yield Management Can Boost ROI  Search Engine JournalHow can a PPC yield management program garner stronger returns on your PPC advertising efforts? We offer insights on the right tools for success.
Four Ways To Get The Most Out Of Your Pay-Per-Click Strategy  Forbes NowYour goal is to show up in search results when potential customers type in specific queries related to your business.
5 Surprising Ways Great Content & PPC Can Help Each Other  Search Engine JournalLearn how you can use *content* marketing to improve your PPC performance (and vice versa) and create high-performing PPC ads to maximize your *content* ...
7 Powerful Benefits of Using PPC Advertising  Search Engine JournalThere are many compelling benefits of PPC advertising. Whether you're trying to convince your boss or a client about the value of Google AdWords (or Bing Ads) ...
How to Use Pay-Per-Click Advertising for your Small Business  Small Business TrendsWhile search engine optimization is an important marketing strategy for all businesses, big brands and companies receive the most hits because they rank ...
5 PPC Calls-to-Action Tips & 4 Gotchas You Need to Know  Search Engine JournalA new year presents a new opportunity to review and maximize search and social PPC accounts goals as well as the calls-to-action (CTAs) we use to engage ...
SMM or PPC Marketing – Which One Should You Use?  Business 2 CommunityWhen it comes to gaining traffic to your website, you can use different approaches. The three main methods to use are SMM, PPC, and SEO. Each of these three ...
8 Key Questions to Ask Before Hiring a PPC Company  EntrepreneurGoogle Adwords can be a key component to driving new business for your business. Pay-per-click advertising can drive instant traffic to your website that can ...
2019 WIMPOL: Stakeholders call for participation of women in active politics  VanguardOne message that was echoed in this year's Women in Management Business and Public *Service*,WIMBIZ, Women in Politics, WIMPOL,Town Hall meeting was ...
3 Ways PPC and SEO Teams Can Collaborate  Vertical MeasuresCombine the forces of PPC and SEO for the betterment of your business. Check out our top 3 ways to start bridging the gap between SEO and paid media teams.
5 Tips to Make PPC Ads Work for Your Business  Business.comFollow these five tips to run pay-per-click ad campaigns with high returns on investment.
SearchCap: Google SEO, Bing Ads incentives & PPC  Search Engine LandBelow is what happened in search over the past week, as reported on Search Engine Land and from other places across the web.
What is PPC & how can it help your business?  Business MattersBusiness MattersYes, you may have heard the word, but do you know what it is? We've got all the info on PPC.
5 Google AdWords Features You Should Be Using In 2018  Vertical MeasuresThere's a lot to love about Google in 2018. Although privacy is still not high on their list of priorities, they are unleashing lots of cool new features and upgrading ...
10 PPC Copywriting Best Practices for Extra Effective Text Ads  Search Engine JournalRunning PPC ads can be extremely profitable – or it can be a waste of time. What makes the difference? Much of it has to do with your ad text. Writing great copy ...
How to outdo the PPC robots in shopping ads  Search Engine LandAutomation driven by improvements in artificial intelligence and machine learning will bring significant changes to how we manage pay-per-click (PPC) in 2018 ...
Stay sharp and relevant with ongoing PPC training  Search Engine LandThe paid search world continues to grow and evolve at an extraordinary rate. Machine learning and automation are changing how the paid search professional ...
Why you should use SEO and PPC together  Telegraph.co.ukPPC can complement SEO perfectly. Read why you should be using these two digital marketing strategies together to reach your KPIs and dominate the search ...
SearchCap: Google Discover ads, YouTube engagement metric & PPC tools  Search Engine LandYouTube now counts 'engagement' for YouTube for action ads at 10 seconds, not 30. Oct 15, 2018 by Ginny Marvin. Google says the new attribution will better ...
How To Determine The Right PPC Advertising Budget  Forbes NowDetermining the appropriate PPC advertising budget depends on projections, assumptions and math.
Pros and Cons of PPC  BBN TimesPay per click, aka PPC, is one of the most effective ways to reach an audience that is looking for products or services offered by a business. PPC ads are ...
How to Use Life Event Targeting in PPC & Social Ads  Search Engine JournalAn individual's life events will no doubt trigger actions that marketers deem valuable: *content* consumption or purchase decisions. With each life event, there are ...
3 Critical PPC Tasks You Should Do Every Day  Search Engine JournalDaily reviews of your PPC campaigns can prevent a crisis. Stay on top of your KPIs, keywords, and budget so you can quickly determine if something has gone ...
How your start-up can achieve paid search or PPC success  Startups.co.ukThis is how your small business could get a major return on investment from a pay-per-click advertising campaign by creating a compelling advert and landing ...
The keys to success: top tips on selecting a PPC specialist  The DrumThe needs of every business vary greatly when it comes to Search Engine Optimization (SEO).
3 Tips for Surviving 2019, the Year of Automated PPC  Search Engine JournalThere's never a dull day when you make your living in search marketing. Google continues launching new capabilities and retiring others. Just keeping up with ...
Why Optimizing for Quality Score Still Matters & How to Do It  Search Engine JournalPPC quality score still matters today. Here's how you can boost the quality of your keywords, ads, and landing pages for a higher score.
How to Prevent Call Fraud in PPC Campaigns  Search Engine JournalThis post explains the value of PPC calls, how the industry is preventing call fraud in PPC (with video interviews), and how you can prevent call fraud in your ...
6 tactics for PPC marketers to save time, reduce stress and improve performance  Marketing LandAs PPC marketers, everything we do revolves around structure and organization. Sure, there's a huge amount of unstructured work as the result of performance ...
4 Ways To Know If PPC Is Right For Your Business  Forbes NowFrom its inception in the early 2000s to now, the popularity of targeted pay per click (PPC) advertising has grown dramatically. Due to this popularity and success ...
5 tips to reduce CPC in Google AdWords  ClickZRunning Google AdWords campaigns? 5 tips to reduce CPC while not damaging your AdRank, reach, conversions, and performance.
How PPC Platforms Have Leveled the Marketing Playing Field  MarTech AdvisorThe highly targeted PPC approach to marketing has evened the playing field in multiple verticals, creating an incredible opportunity for small firms to compete ...
No Pay, No Gain: Four Key Benefits Of PPC Marketing  ForbesA popular marketing channel, PPC has several tricks up its sleeve for boosting your online traffic and generating more leads.
4 Steps to Prepare Your PPC Campaigns for Voice Search  Search Engine JournalVoice search is on the rise, are your paid search campaigns ready? Follow these four easy steps to make the most advantage of voice search.
Which Is Better: Content Marketing or PPC? The Pros & Cons of Both  Search Engine JournalLearn about the pros and cons of *content* marketing and PPC, and find out which could be a better investment of your time and marketing investment.
Increase Ad Success With a PPC Task Checklist  Business 2 CommunityThe key to AdWords PPC campaign success is in their management. The key to managing your PPC campaigns is being super organized. The key to being ...
5 Reasons Your Facebook Ads Aren’t Converting & How to Improve Them  Search Engine JournalIs your Facebook advertising campaign not generating enough conversions? Here are some creative fixes to significantly increase your conversion rate.
Audio advertising metrics  PPC LandKnow here the metrics advertisers use to report, when they buy digital audio ads programmatically: Audio eCPCA (Cost per Listen) The spent budget divided by ...
5 Useful & Easy Google Ads Metrics You Should Monitor  Search Engine JournalWith all the Google Ads metrics available, how do you know what matters and where to start? Find out here why you must monitor these five metrics.
30 questions to ask that so-called PPC ‘expert’ before hiring him/her  Search Engine LandWhen it comes to pay-per-click (PPC), it's often best to call in the experts. But sometimes even experts need to be put to the test. The following are a variety of ...
Ten retailers who got PPC right on Black Friday (and six who didn't)  EconsultancyDespite many commentators discussing its demise, Black Friday continues to be one of the most important days in the retail calendar. But with retailers under ...
What Is Ad Rank & 3 Ways to Improve It  Search Engine JournalHere's everything you need to know about ad rank, why it matters, and how you can improve it fast.
PPC toolkit expands with Bing Ads Scripts’ cross-account operations  Search Engine LandBing Ads announced they now have scripts which can automate tedious and repetitive work just like advertisers have been doing with Google Ads Scripts.
Amazon Advertising Options Guide: What Marketers Need to Know  Search Engine JournalThinking of advertising on Amazon? This guide will walk you through four ways to get your products in front of millions of shoppers.
Three Things Lawyers Need To Know About Pay-Per-Click Marketing In 2018  Forbes NowWhile some law firms that use pay-per-click (PPC) advertising have seen a steady decrease in conversion rates and increase in cost-per-conversion, others are ...
How to Determine How Much to Spend on PPC Advertising  Vertical MeasuresFind out how to come up with a PPC ad spend budget that's right for your business and how that ties into your digital advertising campaign goals.
28 Experts on the Top 2019 PPC Trends You Need to Know [Ebook]  Search Engine JournalFind out what 28 of the top marketing experts say will be the biggest PPC trends for paid search, social ads, and remarketing in 2019 – and beyond.
Google Ads Strategies: Driving Quality Leads in a Hurry  Vertical MeasuresSometimes, you just need to get leads in the door. Learn how to generate quality leads fast using Google Ads call-only ads.
5 Essential Skills Every PPC Professional Needs to Have  Search Engine JournalWant to get ahead in the search engine marketing industry? Learn the top five skills that every PPC professional needs in order to succeed.
Your Step-by-Step Guide to PPC Advertising  Business 2 CommunityPay-per-click (PPC) is an internet advertising model you can use to send traffic to your small business website, to increase exposure and promote sales of your ...
45% of Small Businesses Use Pay Per Click Advertising, Survey Says  Small Business TrendsAccording to the latest 2018 small business SEO statistics, nearly half of all small businesses are using pay per click advertising to promote their companies.
Step-by-step PPC Testing Strategy for Any Advertiser  Practical EcommerceAd copy is often the first interaction a consumer has with a business. For AdWords and Bing Ads, advertisers have 30 characters in Headline 1, 30.
Google Offers a New Way to Pay for Display Ads  Search Engine JournalGoogle Ads is now giving advertisers the option to pay for conversions when using display campaigns.
Bing Announces LinkedIn Profile Targeting for Bing Ads  Search Engine JournalBing Ads releases LinkedIn Profile Targeting for text ads, shopping campaigns, and Dynamic search ads. Here's what you need to know.
How to take advantage of strategic PPC audience targeting  Search Engine LandAudiences can help improve performance within a campaign, and they can also help influence strategies in other campaigns, and even in other channels. Using ...
5 Reasons Why Businesses Should Invest in Google AdWords  EntrepreneurBid strategically on keywords that can convert for your business.
4 Tips For Mastering Pay-Per-Click Marketing Right Now  Forbes NowWhen was the last time took a good hard look at your Pay-Per-Click (PPC) marketing strategy? I've talked with the best PPC guys and gals in the businesses to ...

Google for Resellers: Leveling the Resell Playing Field

With so many people trying to make money on the... Read More

Advertising Click Fraud Rampant Online?

"Pay-per-click," by far the most popular form of online advertising,... Read More

Seven Strategies to Bolster Your AdWords Campaign

So, you've tried all the marketing techniques you have read... Read More

7 Great Ways to Lose Your Shirt Using Google Adwords!

Google Adwords is a great tool! Careful use can lead... Read More

Six Golden Rules Of Pay Per Click Marketing Campaign

What are pay per click engines?Pay per click engines as... Read More

Market Research Means Money

I recently made a critical mistake in my progression towards... Read More

7 Explosive Strategies to Maximize Your Google AdWords Campaigns

If you ever used Google AdWords to advertise your product... Read More

4 Ways To Get Relevant Adsense Ads On Your Site

If you're an active Adsense publisher, I'm sure you have... Read More

So You Want Big Profits From Your AdWords PPC Advertising Campaigns?

So You Want Big Profits From Your AdWords PPC Advertising?... Read More

Googles Wonderland: Trouble In Paradise?

The fairy tale existance of Google is starting to experience... Read More

Is Adsense Going To Turn Associate Programs Obsolete

When Google introduced their new Adsense revenue sharing program, people... Read More

Price Your ClickBank Products for Maximum Profit

Choosing the right price for your digital products is one... Read More

How To Write Little Tiny AdWords Ads That Bring Giant-Sized Profits

It seems to be a phenomenon. You try Google AdWords... Read More

How to Boost Your Adsense Revenue?

By using this tutorial you will learn how to increase... Read More

Surefire Google Adwords Formula

Success with Google Adwords isn't quite as easy as some... Read More

MSN PPC Advertising Network Finally Debuts

MSN PPC Advertising Long-Awaited Debut Announced You probably already know... Read More

Pay-Per-Click Marketing & Natural Search Engine Traffic

PPC advertising has many great benefits. First of all, you... Read More

Top Paying Keywords: How to Increase Your Pay Per Click Returns

There is no doubting the success of Google's Adsense program.... Read More

Ten Tips for Affiliate Marketers Using Google AdWords

One of the hottest ways to sell affiliate products is... Read More

Internet Advertising Options

Your online business will likely require more advertising than a... Read More

How To Get Banned From Google Adsense In Just 2 Clicks

The darkest nightmare a hardworking affiliate webmaster fears is receiving... Read More

Pay-Per-Click Search Engines: A Really Bad Investment

What was once such a good thing is now a... Read More

How to Make More Money from the Google Adsense Ads on Your Blog

Numerous bloggers these days are looking to earn extra cash... Read More

How to Use Pay Per Click Marketing, the Emoneyreport Way!

The cycle of affiliate programs and money making ventures goes... Read More

AdSense - 7 Keys To Empire?

There's a lot of buzz around about how you can... Read More