How to Help Google Make Up Its Mind

As an AdSense sponsoring web site, your goal is to have contextually relevant ads displayed whenever a visitor comes to your site. That's the goal, and it sounds simple enough, but sometimes it seems that Google is bent on not cooperating with you in the least.

If there are times when your web site is displaying apparently random ads which have no relevance to your site at all or worse, it's displaying non-revenue Public Service Ads (PSA), then that's a sign that you need to work harder to help Google make up its mind.

Google uses a pretty effective set of Artificial Intelligence (AI) tools to sniff the content on your site so it can serve up the most relevant ads out of its extensive inventory. However, since no humans are involved in this process, it's actually pretty easy to lead the poor spider down the wrong path.

It's not enough to simply depend upon your site's keywords to pull the right ads from Google; you have to pay attention to the context in which the key words are used as well or you could get some surprises.

For example, suppose that you have some text on your page that reads "I love Guns 'N Roses". There is a good chance that you will either end up with PSAs, because "Guns" is a known Google "stop" word that triggers PSAs, or ads from 1-800-Flowers thanks to the key word "Roses". But if you modify your content slightly to have it read something like "I love the heavy metal and hard rock bands like Guns 'N Roses", then you should start pulling ads that match your site's theme.

The words "heavy metal" and "hard rock" are called supporting keywords. Their job is to help define the context that the actual key word is being used in.

When the Google spiders are fed both supporting and actual key words they are better able to make the right decisions on your behalf.

The position of your key words also plays a part in pulling the right ads. Words that are closer to the top of the page have more "weight" than those that appear farther down. Tags are also important. < H1 > and < H 2 > tags have a higher precedence over < P > tags, and < B > tags are significant as well.

The key to getting the right ads to appear on your site is to fine-tune the supporting key words and tweak your tags until you are seeing what you want to see.

Once you reach that goal, you can read our article on Smart Ways to Attract Higher Paying AdSense Ads, and Tips for Maximizing Your Google AdSense Revenues for even better results.

Sometimes it seems that the Google spider is doing all it can to not get along with you. The next time you have that thought, stop to consider the possibility that the Google spider is having the same thoughts about you!

Diane provides marketing and internet profit tips. For more Google AdSense tips, visit http://www.adsense.deeljeabiz.com

Email : [email protected]

In The News:

5 Innovative PPC Tactics to Try Today  Search Engine Journal
Use the Sitemap to Build a PPC Campaign  JumpFly PPC Advertising News
Expert Opinion: Why you need a PPC agency  Marketing Stockport news feed
New Conversion Metrics Ease Google Ads Reporting  JumpFly PPC Advertising News
dataxu is now Roku  PPC Land
Landing Pages Make or Break Your PPC Campaign  JumpFly PPC Advertising News
5 PPC Trends to Get Ready for in 2020  Search Engine Journal
A Complete Guide to PPC Ad Formats  Search Engine Journal
5 Ways to Find Negative Keywords  JumpFly PPC Advertising News
What is PPC?  Startups.co.uk
10 Tips to Win at Local PPC  Search Engine Journal
7 Great Ways to Work with Your PPC Agency  JumpFly PPC Advertising News
SEO vs. PPC: A Few Forgotten Truths  Search Engine Journal
The Top 7 PPC Strategies for 2019  Social Media Today

Optimizing Adsense For Better Performance and More Money!

So you want to make money with Google Adsense? I... Read More

Posturing Yourself As The Expert By Utilizing Google Search

First, go to google and type "dan kennedy" into the... Read More

How to Help Google Make Up Its Mind

As an AdSense sponsoring web site, your goal is to... Read More

ClickBank Affiliate Woes: When Tracking Breaks Down

Hardly a day goes by without a forum posting in... Read More

ClickBank Refunds - Hope for the Best but Prepare for the Worst

When we launch a new product, we all hope it's... Read More

Internet Advertising Options

Your online business will likely require more advertising than a... Read More

The Effect Of Smart Pricing In Adsense

We constantly receive phone calls from clients, prospective clients and... Read More

What Should You Know About Search Engines and Pay-Per-Click?

Here's a fact for you, 85 to 95% of Websites... Read More

It Makes Sense to Add AdSense to Your Blog

Google AdSense is easy to install on a web page... Read More

Expand Your Horizons - Sell Your Professional Services Through ClickBank

ClickBank allows its merchants to sell many different types of... Read More

Pay-Per-Click Search Engines: A Really Bad Investment

What was once such a good thing is now a... Read More

Broad, Phrase, Exact, Negative - Four Google AdWords Terms You Must Know for Advertising Success

A few days ago, I was setting up my latest... Read More

4 Ways To Get Relevant Adsense Ads On Your Site

If you're an active Adsense publisher, I'm sure you have... Read More

Affiliate Marketing with Google AdWords

One of the best kept secrets in today's affiliate marketing... Read More

What is Pay-Per-Click?

Pay-per-click (PPC) advertising is when an advertiser pays for each... Read More

Google Adsense: What You Need to Know!

We read about how to develop a Google AdWord campaign,... Read More

How Does Pay Per Click Marketing Work?

So how do people find my website? This is by... Read More

Google Adwords Guide II - Why Use Negative Keywords

When you are running a Google AdWords campaign, it is... Read More

Independent Search Engine & Directory Network (ISEDN) - Breaking News!

Watch out for a shift in the pay-per-click (PPC) industry,... Read More

Irresistible Click-Me Tools for Marketing

Never mind the irritating, but effective, pop-up window. There is... Read More

Keyword Prices Decline 3.0% in the First Quarter of 2005

An analysis of web's most popular 20,000 keywords by TopPayingKeywords.com,... Read More

3 Strategies to Profit When Click Prices Increase (Part 2 of 3 Series)

What are Website Conversion Strategies?Website conversion strategies are marketing and... Read More

AdWords Work: They Really Do!

In 2003 I was accepted by Google into their AdSense... Read More

Google Adsense, The Smart Way To Earn

Do you want to get paid for posting ads on... Read More

5 Ways How You Can Boost Your Google AdSense Earnings

Google AdSense is a great way for webmasters to monetize... Read More