Yahoo! Publisher Network - The Next AdSense?

Yahoo announced that their Publisher Network, formerly available in the US for large websites, will be extended to small and medium-sized websites.

As stated by Yahoo representatives, this will allow the whole publishing community to take advantage of Yahoo's products and services through what they have described as an "easy-to-use self-serve platform".

Although it will initially be available only in the US, expansion is expected through use and projected increase in popularity.

What Yahoo will offer is very similar to Google's AdSense to start with: Content Match (tm). This will allow publishers to place content-relevant listings on their sites and receive a part of the revenues that they generate.

However, that's not all Yahoo has to offer. In the near future, additional features will be added "to enhance the visitor's experience".

In an interview with Will Johnson, general manager of the Yahoo! Publisher Network self-serve offering, what makes the Yahoo! Publisher Network different from Google AdSense is:

- Additional controls for publishers,
- Providing superior customer service
- Focusing on the development of a high quality network

In the longer term, they plan to differentiate by providing integration with other great Yahoo! content and services. This includes web search, RSS ads, shopping, travel, and in the longer run, music and video.

The main idea, as with AdSense, is to offer publisher's with a means of generating additional revenue, as well as engaging their users.

According to Yahoo!, the Yahoo! Publisher Network platform enables you to "generate additional revenue from your site, take advantage of Yahoo! Publisher tools, services and programs and help shape what Yahoo! offers the publishing community."

The Yahoo! Publisher Network website is at:

http://publisher.yahoo.com/

You can apply for the beta program here:

http://advision.webevents.yahoo.com/ypn/leads/index.php?loc=USYPN0005

John Tulus is Marketing Director at Web Marketing Experts, developer of internet marketing solutions to help companies increase sales and profitability online. If you would like to learn more about Internet Marketing, visit Our Website at Web Marketing Experts and Web Contents or email John at [email protected]

In The News:

The 8 Best PPC Ad Networks  Search Engine JournalWhich PPC ad platform is right for your business? In this post you will learn about eight of the top PPC advertising platforms today.
What Is PPC & How Paid Search Marketing Works  Search Engine JournalThis post will introduce you to the basics of paid search marketing and what you need to know about how pay-per-click (PPC) advertising works.
How to Prequalify Traffic with PPC Ads & Increase ROI  Search Engine JournalHere are five ways to use PPC ads to prequalify traffic, discourage users you don't want, and deliver better ROI for your campaigns.
How to Develop Your PPC Strategy  Search Engine JournalA successful PPC campaign begins with a goal-oriented strategy. Learn five of the most common PPC goals and what you can do to accomplish each one.
Basics of pay per click advertising  The FriskyPPC or pay per click advertising is a powerful tool you can use when you need new visitors on your site. What it means for you, an owner of the website, is that ...
How SEO and PPC advertising go hand in hand  Media UpdateAccording to the Digital School of Marketing, search engine optimisation (SEO) and pay-per-click (PPC) advertising both share a common function: getting ...
The Top 3 Pay-Per-Click Platforms Of 2019 – Plus, The Top 34 PPC…  Virtual-Strategy Magazine“Businesses that need to fulfill an immediate goal, such as a fast lift in website traffic or campaign awareness, will benefit immensely from PPC ad campaigns on ...
Boost Google Ads' Quality Score for PPC Success  Practical EcommerceGoogle Ads' quality score is a bid multiplier that can make purchasing ads on the popular pay-per-click advertising platform less expensive. A high quality score ...
How to Do PPC Keyword Research in 2019  Search Engine JournalIf you're looking for the latest strategies in PPC keyword research, there's something you should know: Google was never designed to be about keywords.
9 Powerful Benefits of Using PPC Advertising  Promotion WorldPPC or Pay per Click is one of the devices you can use to advance business in the online World. So, you run your promotions and the amount you will.
How Negative Keywords can help in driving PPC Ad Success?  YourStory.comKeywords are the main aspects that help PPC ad campaigns to perform productively. Like positive keywords, negative phrases also have great significance in ...
Study Reveals Latest Benchmark Numbers & Trends for Email Marketing  MarTech SeriesGoodFirms conducted constructive surveys with global IT companies and experts to obtain parallel insights that would benefit businesses dealing with email ...
What Is Quality Score & Why It Matters  Search Engine JournalHere's why Google uses Quality Score for PPC, how Quality Score is calculated, why it matters, and how you can improve your score.
Media Challengers Report: How PPC Management Agencies Charge Their Clients?  PR.comMedia Challengers releasing a market report on the popular PPC billing models and their pros and cons for agencies and advertisers. In addition to billing for ...
What Does PPC Have to Do With Website Design?  Search Engine JournalA great website is crucial to great PPC. Learn six elements of website design that can have a major impact on your PPC performance.
Drawbridge integrates The Trade Desk’s unified ID solution  PPC LandDrawbridge has integrated The Trade Desk's unified ID solution as a destination within its Identity Platform, The Trade Desk announced this week. The Trade ...
Facebook replaces relevance score with a new ad relevance diagnostics  PPC LandFacebook this week announced the end of relevance score as an evolution of the ad metrics. Facebook Relevance Score is being replaced by 3 new metrics, ...
Developing a Sustainable PPC Strategy: What You Need to Know  Search Engine JournalWant to develop a sustainable PPC campaign that drives results? Here are some key considerations and insights you need to know.
PPC Consolidation Tactics to Grow Anyone's Business This Year  AXcess NewsGuide to driving new traffic from unknown, and even unexpected, sources.
Pilgrim's Pride (PPC) Says Jayson Penn to Succeed Bill Lovette as Global CEO  StreetInsider.comNews and research before you hear about it on CNBC and others. Claim your 2-week free trial to StreetInsider Premium here.
Six Tips For Effective PPC Advertising  Forbes NowEvery client is different. While some request incredibly granular search ads, others leave it up to their agency's discretion. Typically, though, most clients who ...
LANDING PAGE VS WEBSITE  INSCMagazineIntroducing the terms: Landing pages. Landing pages are regarded as a form of a webpage. Landing pages usually have a specific purpose including filling the ...
How Accessible is Programmatic TV Advertising to SMBs?  PerformanceINProgrammatic TV advertising is now fully open to SMB brands, so it's time to start thinking about enjoying the return on ad spend that big brands are currently ...
You’re Doing PPC Ad Tests Wrong – This Script Will Help  Search Engine JournalAd testing can be a time-consuming part of the PPC optimization process. This Google Ads script can help you do PPC ad tests the right way.
PPC 2018 in Review: These changes will have the biggest impact on advertisers in 2019  Search Engine LandMajor changes in SEM made waves throughout 2018 and are redefining nearly every aspect of paid search marketing. There were a number of momentous ...
Get more conversions by deconstructing your PPC ads  Search Engine LandChefs have been playing with improving the presentation of food by deconstructing meals into their components before recombining them into dishes that are a ...
5 Ways to Optimize PPC Advertising to Improve the Customer Experience  Search Engine JournalWant to develop a relevant, sustainable, and scalable advertising strategy that prioritizes customer experience? Focus on these five key areas.
A Walkthrough on How Search Engine Marketing Is Helpful  YourStory.comWhen you collaborate with Google to work in comprehension to help you get to the top, you'll become the king of rankings. Search engine marketing (SEM) is ...
Using automation to boost PPC performance  Search Engine LandThe number of advertising networks, features and management tools available to PPC marketers is continuously expanding and making PPC management ...
7 Terms You Need To Know About PPC Marketing  ThomasNet NewsPay-per-click advertising can be a critical — and highly successful — component of your industrial marketing strategy. However, many manufacturers remain ...
Display vs. Search vs. Social Ads vs. PPC in Paid Advertising  ThomasNet NewsPay-per-click (PPC) advertising and other forms of paid advertising have become popular — and effective — marketing tools for many manufacturing companies.
4 Things to Do When Your PPC Campaign Isn’t Generating Leads  Search Engine JournalAre your PPC campaigns not generating leads? Can't find a solution? You can still save a failing PPC campaign. Here's what you should do.
Three Reasons to Hit Pause on Your PPC Campaigns  ThomasNet NewsPay-per-click (PPC) advertising is an effective tool among many industrial manufacturing companies looking to expand their outreach and to connect with new ...
Should You Choose a PPC Agency or In-House PPC Management?  Search Engine JournalThere are pros and cons to both in-house PPC management and working with PPC agencies. But by developing a hybrid solution, you can actually get the best ...
5 PPC Calls-to-Action Tips & 4 Gotchas You Need to Know  Search Engine JournalA new year presents a new opportunity to review and maximize search and social PPC accounts goals as well as the calls-to-action (CTAs) we use to engage ...
PPC advertising: How retailers can dominate Black Friday in 2018  EconsultancyBlack Friday is still the busiest day for retailers with more than 137 million people in the US going out shopping over the four-day weekend, representing more ...
Do you still need a PPC tool with the new Google Ads?  Marketing LandOn the surface, it's easy to wrongly conclude that Google and Bing are automating PPC pros right out of relevance. Basic PPC tasks can now happen with very ...
Forget me not: 3 steps to make your PPC ads more memorable  Search Engine LandWhat makes some ads stick in your mind, while others are instantly forgotten and relegated to the trash heap of online noise we're exposed to every day?
Reddit Jumps Into Pay Per Click, Performance Advertising 01/30/2019  MediaPost CommunicationsReddit built a strong foundation for advertisers based on engagement and brand awareness campaigns. Now the company will focus on performance ...
3 Ways PPC and SEO Teams Can...  Vertical MeasuresCombine the forces of PPC and SEO for the betterment of your business. Check out our top 3 ways to start bridging the gap between SEO and paid media teams.
5 Surprising Ways Great Content & PPC Can Help Each Other  Search Engine JournalLearn how you can use *content* marketing to improve your PPC performance (and vice versa) and create high-performing PPC ads to maximize your *content* ...
Call to expand AI research by IIT  Telegraph IndiaIIT Kharagpur should do a lot more research in artificial intelligence (AI) and approach Google CEO Sundar Pichai to fund study in the cutting-age field, said ...
7 Powerful Benefits of Using PPC Advertising  Search Engine JournalThere are many compelling benefits of PPC advertising. Whether you're trying to convince your boss or a client about the value of Google Ads (or Bing Ads), ...
How Mastering the Art of PPC Yield Management Can Boost ROI  Search Engine JournalHow can a PPC yield management program garner stronger returns on your PPC advertising efforts? We offer insights on the right tools for success.
How The Law Niche Proves Expensive PPC Can Pay Off  Forbes NowAs the law niche proves, no matter the price, PPC can really pay off.
Pros and Cons of PPC  BBN TimesPay per click, aka PPC, is one of the most effective ways to reach an audience that is looking for products or services offered by a business. PPC ads are ...
SMM or PPC Marketing – Which One Should You Use?  Business 2 CommunityWhen it comes to gaining traffic to your website, you can use different approaches. The three main methods to use are SMM, PPC, and SEO. Each of these three ...
How to Turn PPC Failure Into Success: 4 Lessons Learned  Search Engine JournalIn the world of PPC marketing, everyone fails at some point. It's inevitable. In fact, it will probably happen to you. Many times. But you can learn a lot from your ...
SearchCap: Google SEO, Bing Ads incentives & PPC  Search Engine LandBelow is what happened in search over the past week, as reported on Search Engine Land and from other places across the web.
Denali Advisors Has Cut By $3.22 Million Its Pilgrims Pride (PPC) Stake; Verint Systems (VRNT) SI Increased By 12.58%  Lives AdviceDenali Advisors Llc decreased Pilgrims Pride Corp (PPC) stake by 53.12% reported in 2018Q4 SEC filing. Denali Advisors Llc sold 214599 shares as Pilgrims ...
SearchCap: Google Discover ads, YouTube engagement metric & PPC tools  Search Engine LandYouTube now counts 'engagement' for YouTube for action ads at 10 seconds, not 30. Oct 15, 2018 by Ginny Marvin. Google says the new attribution will better ...
How to Use Pay-Per-Click Advertising for your Small Business  Small Business TrendsWhile search engine optimization is an important marketing strategy for all businesses, big brands and companies receive the most hits because they rank ...
5 Google AdWords Features You Should Be Using In...  Vertical MeasuresThere's a lot to love about Google in 2018. Although privacy is still not high on their list of priorities, they are unleashing lots of cool new features and upgrading ...
3 Key PPC Touchpoints to Engage Diabetes Patients  Search Engine JournalHow can pharmaceutical companies use paid search to engage with diabetes patients? Here are three key touchpoints to help answer this question.
Google Ads Strategies: Driving Quality Leads in a Hurry  Vertical MeasuresSometimes, you just need to get leads in the door. Learn how to generate quality leads fast using Google Ads call-only ads.
Why You Should Pair Programmatic Advertising with Paid Search  Search Engine JournalHere's why you should consider pairing programmatic advertising with your existing PPC, SEO, and other digital marketing strategies.
Peet Limited (PPC) Is Yet to See Trading Action on Mar 24  Z TribuneShares of Peet Limited (ASX:PPC) closed at 0.965 yesterday. Peet Limited currently has a total float of 483.36 million shares and on average sees 347360.
3 Tips for Surviving 2019, the Year of Automated PPC  Search Engine JournalThere's never a dull day when you make your living in search marketing. Google continues launching new capabilities and retiring others. Just keeping up with ...
How to Build an Executive/KPI Dashboard to Prove Your PPC Value  Search Engine JournalHere's how to find your key success metric, prove the value of your work, make sure your data is correct, and make your bosses happy.
8 Key Questions to Ask Before Hiring a PPC Company  EntrepreneurGoogle Adwords can be a key component to driving new business for your business. Pay-per-click advertising can drive instant traffic to your website that can ...
Google AdWords Strategies: Targeting Your Competitor’s Keywords  Vertical MeasuresAdWords conquesting can be tough to execute. Learn how to target competitor's keywords in AdWords, and why the tactic is so advantageous for your ...
Four Ways To Get The Most Out Of Your Pay-Per-Click Strategy  Forbes NowYour goal is to show up in search results when potential customers type in specific queries related to your business.
Stay sharp and relevant with ongoing PPC training  Search Engine LandThe paid search world continues to grow and evolve at an extraordinary rate. Machine learning and automation are changing how the paid search professional ...
How To Determine The Right PPC Advertising Budget  Forbes NowDetermining the appropriate PPC advertising budget depends on projections, assumptions and math.
How to Prevent Call Fraud in PPC Campaigns  Search Engine JournalThis post explains the value of PPC calls, how the industry is preventing call fraud in PPC (with video interviews), and how you can prevent call fraud in your ...
5 Reasons Your Facebook Ads Aren’t Converting & How to Improve Them  Search Engine JournalIs your Facebook advertising campaign not generating enough conversions? Here are some creative fixes to significantly increase your conversion rate.
Google Ads Strategies: Which Channels Are Assisting Conversions [VIDEO]  Vertical MeasuresDo you know which online channels are driving the most conversions? Use Google Ads to highlight which channels are working, and how to identify ways to ...
Why Optimizing for Quality Score Still Matters & How to Do It  Search Engine JournalPPC quality score still matters today. Here's how you can boost the quality of your keywords, ads, and landing pages for a higher score.
How to outdo the PPC robots in shopping ads  Search Engine LandAutomation driven by improvements in artificial intelligence and machine learning will bring significant changes to how we manage pay-per-click (PPC) in 2018 ...
How to Use Life Event Targeting in PPC & Social Ads  Search Engine JournalAn individual's life events will no doubt trigger actions that marketers deem valuable: *content* consumption or purchase decisions. With each life event, there are ...
How Negative Keywords Can Help You Get the Most Out of Your PPC Efforts  Business 2 CommunityPaid search can be a valuable channel for any inbound marketing strategy. From increasing brand awareness to driving higher traffic and sales conversions, ...
Ten retailers who got PPC right on Black Friday (and six who didn't)  EconsultancyDespite many commentators discussing its demise, Black Friday continues to be one of the most important days in the retail calendar. But with retailers under ...
No Pay, No Gain: Four Key Benefits Of PPC Marketing  ForbesA popular marketing channel, PPC has several tricks up its sleeve for boosting your online traffic and generating more leads.
10 PPC Copywriting Best Practices for Extra Effective Text Ads  Search Engine JournalRunning PPC ads can be extremely profitable – or it can be a waste of time. What makes the difference? Much of it has to do with your ad text. Writing great copy ...
5 Tips to Make PPC Ads Work for Your Business  Business.comFollow these five tips to run pay-per-click ad campaigns with high returns on investment.
5 tips to reduce CPC in Google AdWords  ClickZRunning Google AdWords campaigns? 5 tips to reduce CPC while not damaging your AdRank, reach, conversions, and performance.
6 tactics for PPC marketers to save time, reduce stress and improve performance  Marketing LandAs PPC marketers, everything we do revolves around structure and organization. Sure, there's a huge amount of unstructured work as the result of performance ...
5 Useful & Easy Google Ads Metrics You Should Monitor  Search Engine JournalWith all the Google Ads metrics available, how do you know what matters and where to start? Find out here why you must monitor these five metrics.
PPC toolkit expands with Bing Ads Scripts’ cross-account operations  Search Engine LandColumnist Frederick Vallaeys offers code samples for sending email and creating virtual labels with JSON to fill in some missing pieces.
How PPC Platforms Have Leveled the Marketing Playing Field  MarTech AdvisorThe highly targeted PPC approach to marketing has evened the playing field in multiple verticals, creating an incredible opportunity for small firms to compete ...
4 Ways To Know If PPC Is Right For Your Business  Forbes NowFrom its inception in the early 2000s to now, the popularity of targeted pay per click (PPC) advertising has grown dramatically. Due to this popularity and success ...
AirMedia Group Inc. (AMCN)'s Financial Results Comparing With Inuvo Inc. (NYSEAMERICAN:INUV)  The FinReviewerAirMedia Group Inc. (NASDAQ:AMCN) and Inuvo Inc. (NYSEAMERICAN:INUV) have been rivals in the Marketing Services for quite some time. Below is a review ...
5 Essential Skills Every PPC Professional Needs to Have  Search Engine JournalWant to get ahead in the search engine marketing industry? Learn the top five skills that every PPC professional needs in order to succeed.
Top 3 New(ish) PPC Features to Increase Your Paid Search ROI  Search Engine JournalReady to increase your paid search ROI? Check out these three Google and Bing Ads features and tips on how you can use them right now.
The keys to success: top tips on selecting a PPC specialist  The DrumThe needs of every business vary greatly when it comes to Search Engine Optimization (SEO).
Google Ads Not Working for Your Small Brand? Try Something Different  Search Engine JournalStruggling to compete in PPC markets where megabrands dominate? Here are three different Google Ads strategies you can use to go up against large players.
How your start-up can achieve paid search or PPC success  Startups.co.ukThis is how your small business could get a major return on investment from a pay-per-click advertising campaign by creating a compelling advert and landing ...
Google Ads: Is the crown slipping from the lead generation king?  EconsultancyAs its market share has grown Google has maximised its income as growth in search queries plateaued. Unfortunately, many orgs built their business models ...
PPC: How to work out what variant matching is costing you (& get round it)  EconsultancyGoogle's dilution of exact match in its PPC search ad platform has led to outrage in the industry. Find out how to compare exact match against variants and revert ...
5 Reasons Why Businesses Should Invest in Google AdWords  EntrepreneurBid strategically on keywords that can convert for your business.
How to take advantage of strategic PPC audience targeting  Search Engine LandAudiences can help improve performance within a campaign, and they can also help influence strategies in other campaigns, and even in other channels. Using ...
5 Things Google Ads can now do automatically  Search Engine LandGoogle Ads (formerly known as AdWords) has always had frequent product updates, but with the ongoing improvements in machine learning (ML), it seems that ...
The future of paid voice search: How voice could be monetised  EconsultancyThis year saw Google celebrating its 20th birthday, prompting all sorts of reflections on what the next 20 years might have in store. What could the future hold for ...
Why more automation from Google Ads is good for tool makers and PPC careers  MarTech TodayWe're now all adjusting to the new interface of Google Ads. Change at what was formerly called AdWords is constant, and some of the biggest adaptations we'll ...
3 Critical PPC Tasks You Should Do Every Day  Search Engine JournalDaily reviews of your PPC campaigns can prevent a crisis. Stay on top of your KPIs, keywords, and budget so you can quickly determine if something has gone ...
Why you should use SEO and PPC together  Telegraph.co.ukPPC can complement SEO perfectly. Read why you should be using these two digital marketing strategies together to reach your KPIs and dominate the search ...
Why You Can’t Build a Successful PPC Program in Just a Few Hours  Search Engine JournalSome PPC guides suggest you could get a successful PPC program up and running in just a few hours. But the reality isn't so simple.
7 Red Flags to Search for in Your Google AdWords Account  Vertical MeasuresYou might be a DIY paid media manager, or you might have hired the local agency. Either way, you need to be able to spot a red flag from a mile away. This post ...
A Simple Guide To Amazon's Complicated Advertising Business  Forbes NowAMG, AMS, AAP, ACoS… Trying to keep track of all these Amazon advertising acronyms is enough to make anyone's head spin. But consumer brands and ...
What is PPC & how can it help your business?  Business MattersBusiness MattersYes, you may have heard the word, but do you know what it is? We've got all the info on PPC.

Get Real-time Adsense Channel Stats And Find Out Which Ads Are Being Clicked

If you have multiple sites or multiple directories in your... Read More

Paying for Website Visitors: The Allure of PPC for Small Biz Owners

There are good reasons why many webmasters and website owners... Read More

Team Up With Your Competitors

Pay per click search engines are a great way to... Read More

Adsense Tricks to Explode Your Profits

Lots of people say to make your ads blend in.... Read More

Disguise Your ClickBank Affiliate Links Using Status-bar Faking

Many surfers are savvy enough to identify ClickBank affiliate links,... Read More

The One Simple Trick That Can Double Your Adsense Revenue

I've been working with Google's Adsense program for a while... Read More

What is PTRE and Is It Worth Your Time?

PTRE stands for Paid To Read Email programs. Online companies... Read More

How to Make More Money from the Google Adsense Ads on Your Blog

Numerous bloggers these days are looking to earn extra cash... Read More

Affiliate Tips to Raise Your ROI - From Loser to Winner in 30 Days

"Todd" was keen to compete in one of the most... Read More

5 Critical Pay-Per-Click Tips

Pay-Per-Click (PPC) advertising is a good supplement to natural search... Read More

How Do You Make Money From Google Adwords?

Can you really make money from this?Late 2003, I think... Read More

Local Business Advertising & Google Adwords

"I don't need the Internet to advertise - I'm a... Read More

Successful Pay Per Click Ad Copy

Writing outstanding ad copy for pay-per-click advertising campaigns is critical... Read More

Advertising Click Fraud Rampant Online?

"Pay-per-click," by far the most popular form of online advertising,... Read More

Pay Per Click: Whats It All About?

No doubt you've heard the phrase "pay per click" before.... Read More

Profit from Adsense with Adwords

Here's a feisty trick where you can profit from Adsense... Read More

How to Increase Your AdSense Revenue Stream

Google's AdSense program is one of the best, if not... Read More

So You Want Big Profits From Your AdWords PPC Advertising Campaigns?

So You Want Big Profits From Your AdWords PPC Advertising?... Read More

Internet Advertising Options

Your online business will likely require more advertising than a... Read More

$1 Million in Google AdSense Earnings

They are calling him the million dollar man. Jason Calacanis... Read More

Is Pay Per Click your Best Marketing Bet?

You may already have heard of this method to get... Read More

3 Tips For Adwords PPC Management

Adwords PPC Management Tip No. 1Setting up an accountIf you... Read More

Pay Per Click and Search Engine Optimization ? A Perfect Marriage

Pay per click or search engine optimization, which one should... Read More

Top 5 Secrets to Making Money with Adsense

Did someone tell you you can make money easily with... Read More

Work At Home Business Tip - Test Everything

Dinner With Mark JoynerAbout 3 Years ago in Los Angeles... Read More