Pay Per Click Advertising and Article Marketing Compared

At first glance, Pay Per Click advertising seems to be the fastest way to send targeted website traffic to your websites online. You choose some keywords and add your website's url and you are done. However, with most things online the competitive search terms are often very expensive and you spend lots of money to win the Pay Per Click wars. This article will list five reasons why article marketing may be better than Pay Per Click Advertising.

Permanent links

Anyone knows that once you stop paying for your pay per click results, you will stop getting website traffic. Articles on the other hand always stay on the pages of a high traffic website if added. This is like opening a shop in a busy shopping mall. You get more targeted website visitors this way quite easily. Once readers read the targeted articles and then click through to your website, they are in the mood to read whatever offers that you can sell and you tend to make more money this way as they treat you as an expert if they like your article. Thus in article marketing, you get traffic on a continuing basis and not just when you pay for it.

Viral effect

Not only that if publishers like your work, they put it on all their websites and send it to their newsletters with many readers and some of these readers will start clicking to your website and signing up or purchasing whatever you are promoting. Some readers if they like your article will forwarding the email to their friends and make you even more money. Some other publishers will start adding your article to their blogs and generate even more website traffic for your website that you are marketing. The more targeted website traffic the more money you will start making.

Page Rank

The basis of Search Engine Optimization ("SEO") today is based on PageRank and website traffic. Granted that you know how you get added website traffic with article marketing, we now turn to SEO. The major search engines today looks at the number of inbound links from targeted website pointing to your website. This means that if you have a cooking website, the more links to your website from cooking websites the better. Article marketing works in the same way as if your business is on health for instance and you write health articles, your publishers are going to be health websites and your PageRank due to the number of inbound links pointing at your website will increase. Your search engine rankings will also start climbing and you will start getting more targeted website traffic and make more money.

Price

Writing your own articles and publishing them can be free as compared to paying for Pay Per Click Advertising and the more articles you write the more well known you will be and the more targeted website traffic you will get. Why spend hundreds each month on Pay Per Click advertising when you can start getting website traffic for almost free by writing articles on topics relevant to your particular internet business. But that said, time is what you will be spending so if you want the easy way out, get someone to ghost write an article for you. You can get it for $5 per article or less at websites like Elance.com or getafreelancer.com.

In conclusion, this article highlights four reasons why Article Marketing is a good way to consider especially if you are on a tight budget and its ability to send your website continuous targeted website traffic is something that you should consider carefully if you want to use this method of online promotion.

Joel Teo is the successful owner of several successful internet business ventures.Click here to learn how you can start your own successful internet business today.

http://www.massive-profits-online.com

Copyrig ht © 2005-2006 Joel Teo the Coolest Guy On The Planet

In The News:

5 Ways to Optimize PPC Advertising to Improve the Customer Experience  Search Engine JournalWant to develop a relevant, sustainable, and scalable advertising strategy that prioritizes customer experience? Focus on these five key areas.
PPC advertising: How retailers can dominate Black Friday in 2018  EconsultancyBlack Friday is still the busiest day for retailers with more than 137 million people in the US going out shopping over the four-day weekend, representing more ...
Triton integrates ad management Operative on Tap ad server  PPC LandTriton this week announced the integration of the Operative.One® Ad Management Platform from Operative, with Tap Advertising Server. Triton says this will ...
PPC Advertising (Pay-per-click) Market: 2018 Analysis, Size, Key Players, Industry Research Trends & Forecast 2025  Journal of IndustryAnalytical Research Cognizance has published “PPC Advertising (Pay-per-click) Market” Report to Its Data. This Report Will Help The Reader With Better ...
Lisa Utzschneider is the new CEO of Integral Ad Science  PPC LandLisa Utzschneider will join Integral Ad Science (IAS) as CEO and member of its board of directors, effective January 7, 2019, the company announced today.
7 Terms You Need To Know About PPC Marketing  ThomasNet NewsPay-per-click advertising can be a critical — and highly successful — component of your industrial marketing strategy. However, many manufacturers remain ...
75% of People Say Paid Search Ads Make It Easier to Find Information  MarTech SeriesThree-fourths of people (75%) say paid search ads make it easier to find the information they search for on a website or search engine, according to a new ...
Targeted Automobile Advertising: The Next PPC Frontier  Search Engine JournalTargeted automobile advertising is becoming more of a reality. So how can you integrate it with your PPC strategy to maximize ROI? Find out here.
Deezer audio ads now available via Triton Digital  PPC LandDeezer audio ads are now available via Triton's audio SSP, Yield-Op. Countries available are Argentina, Australia, Belgium, Brazil, Canada, Chile, Colombia, ...
Pay-per-click (PPC) Advertising Market Size, Status and Forecast to 2023- Marketresearchnest.com  Daily Finance ReporterMarketresearchnest reports add “Global Pay-per-click (PPC) Advertising Market Growth (Status and Outlook) 2018-2023” new report to its research database.
What do consumers' local searches tell us about holiday foot traffic?  EconsultancyWhat kinds of local businesses do consumers search for directions to over the holiday period? Digital knowledge management platform Yext tracked and ...
Pay-per-click Advertising Market Analysis, Size, Growth, Trends 2018 to 2025  Journal of IndustryReport Synopsis. Pay-per-click (PPC) Advertising Market Insights, Forecast To 2025 Presents the worldwide size, value, production and consumption, splits the ...
Preparing For Bid Management? Start With the Basics  AiThorityThe strategy of pay per click (PPC) advertising has always been centered between creating relevant *content* and effective bid management.
The Guide to Native Ads  PPC LandNative ads are expected to hit $85.5 billion by 2020, double the current level in 2018, and reaching 30% share of all the ad spend. These are numbers from BI ...
Best Practices to Successfully Prepare and Optimize Your B2B PPC Campaigns  Business 2 CommunityPay-per-click (PPC) marketing is a form of online marketing in which advertisers pays a fee each time a user clicks one of their ads and is one of the most ...
Adjust launches 2nd version of Global Benchmarks for app advertising  PPC LandAdjust yesterday launched the second version of Adjust's Global Benchmarks, a tool where advertisers can see Adjust aggregated data of over 7,000 apps.
Protect your brand in search  Search Engine LandAdvertisers bid on each others brand and trademarked terms to steal website traffic. This commonplace practice goes largely unchecked across major search ...
Pay-per-click (PPC) Advertising Market Technology and Forecast 2023 Top Key Vendors like Google, Bing, Yahoo, Ask.com, AOL.com, Baidu, Wolframalpha, DuckDuckGo, Sogou  openPRA report added to the rich database of Qurate Business Intelligence, titled “Global Pay-per-click (PPC) Advertising Market Size, Status and Forecast 2023”, ...
Six Tips For Effective PPC Advertising  Forbes NowBetween optimizing your bid propositions and finding the right audience, keeping your ad spend low while increasing your quality score walks a very fine line.
Accenture to acquire Adaptly to support the capabilities of programmatic  PPC LandAccenture yesterday has entered into an agreement to acquire Adaptly, a digital media services company that enables the advertisers to manage data-driven ...
Competition, consolidation and fighting for survival: Ad tech predictions 2019  AdNewsThis year was again full of highs and lows for ad tech, but what's in store for 2019?
How to build an effective niche-specific PPC campaign: Make every click count  TechPlutoA niche industry is focused on solving the need of a specific market. Some of the PPC campaign strategies of the main industry can apply to a niche industry as ...
Google Ads Strategies: Driving Quality Leads in a Hurry  Vertical MeasuresSometimes, you just need to get leads in the door. Learn how to generate quality leads fast using Google Ads call-only ads.
app-ads.txt (ads.txt for apps) released in beta  PPC LandIAB Tech Lab this week released app-ads.txt specification, in beta, the app guidance that can increase the pool of authorized digital advertising inventory while ...
How SEO & PPC Keyword Research Can Work Together  Search Engine JournalSearch marketers can learn a lot by analyzing each other's data. Here's how you can inform your SEO and PPC strategies with keyword research.
Three Reasons to Hit Pause on Your PPC Campaigns  ThomasNet NewsPay-per-click (PPC) advertising is an effective tool among many industrial manufacturing companies looking to expand their outreach and to connect with new ...
Revcontent names Omar Nicola as CEO  PPC LandRevcontent today named Omar Nicola as the company's next CEO to replace Founder and current CEO, John Lemp, who will remain as Chairman of ...
How to Balance Search Ad Best Practices & Machine Learning Innovation  Search Engine JournalMachine learning innovation is changing the paid search landscape. Here's how you can balance search ad best practices with developments in automation.
Display vs. Search vs. Social Ads in PPC Advertising  ThomasNet NewsIt's important to know that there are several disciplines that fall underneath the PPC umbrella. Understanding the differences and figuring out which industrial ...
What is paid search (PPC) and why do you need it?  EconsultancyPaid search marketing affords businesses the opportunity to advertise within the sponsored listings of a search engine by paying either each time their ad is ...
Webinar: Artificial intelligence and the future of data-driven advertising  PPC LandOn November 21, at 15:00 CET, 14:00 GMT, 09:00 ET, Adform is hosting a webinar about artificial intelligence and the future of data-driven advertising.
Product listing ads, digital co-op and the $13 billion opportunity  Marketing LandBy joining forces with brands, retailers making a PLA co-op spend can bid more aggressively and expand their profile where it matters. Andreas Reiffen on ...
3 Reasons Why the New John Lewis Christmas Ad Is a Flop  Search Engine JournalHere's why the John Lewis' 2018 Christmas ad failed to score with audiences. Plus, three *content* marketing lessons you can learn from the ad.
10 Types of Client Behavior That Drive Every SEO Professional Insane  Search Engine JournalYou've probably encountered all of them, but here are 10 client behaviors that are guaranteed to make any SEO professional a little crazy.
Amazon Advertising Options Guide: What Marketers Need to Know  Search Engine JournalThinking of advertising on Amazon? This guide will walk you through four ways to get your products in front of millions of shoppers.
Google to Serve Ads Across Disney Properties Through New Partnership  Search Engine JournalGoogle has formed a new partnership with The Walt Disney Company, which allows Google to serve ads across Disney properties.
Unprecedented growth sees Leeds agency recruit 25 new starters  BQ LiveLeeds-based digital agency, Search Laboratory, has revealed impressive growth following the recruitment of 25 new starters to the integrated agency. As part of ...
Webinar: European Viewability Initiative for publishers  PPC LandIAB is inviting publishers to join a webinar in which IAB will provide an update and discuss the implications and benefits of viewability for publishers. Publishers ...
Google Ads Can Now Count Calls from Location Extensions as Conversions  Search Engine JournalCalls from Google Ads location extensions can now be counted as conversions as long as account-level call reporting is enabled.
5 Tips to Make PPC Ads Work for Your Business  Business.comAccording to recent studies, paid ads get 65 percent of clicks in searches with high commercial intent. This can include a paid ad set up to target a specific ...
Should You Choose a PPC Agency or In-House PPC Management?  Search Engine JournalThere are pros and cons to both in-house PPC management and working with PPC agencies. But by developing a hybrid solution, you can actually get the best ...
How The Law Niche Proves Expensive PPC Can Pay Off  Forbes NowAs the law niche proves, no matter the price, PPC can really pay off.
YouTube to Test Showing Two Ads Before Videos  Search Engine JournalYouTube will soon begin testing two ads shown back-to-back before a video starts. The ads will be skippable, however, so users have no obligation to sit ...
Why International Search Marketers Should Care About Brand Measurement  Search Engine JournalBranded traffic is imperative to the success of international SEO and SEM campaigns. However, only a few SEOs fully understand what drives the growth or ...
Google Ads Introduces Special Black Friday Ad Format  Search Engine JournalGoogle Ads is letting advertisers run an experimental ad format specifically for promoting Black Friday and Cyber Monday deals.
Forget me not: 3 steps to make your PPC ads more memorable  Search Engine LandWhat makes some ads stick in your mind, while others are instantly forgotten and relegated to the trash heap of online noise we're exposed to every day?
How Mastering the Art of PPC Yield Management Can Boost ROI  Search Engine JournalHow can a PPC yield management program garner stronger returns on your PPC advertising efforts? We offer insights on the right tools for success.
How to Use Pay-Per-Click Advertising for your Small Business  Small Business TrendsWhile search engine optimization is an important marketing strategy for all businesses, big brands and companies receive the most hits because they rank ...
Four Ways To Get The Most Out Of Your Pay-Per-Click Strategy  Forbes NowYour goal is to show up in search results when potential customers type in specific queries related to your business.
5 Surprising Ways Great Content & PPC Can Help Each Other  Search Engine JournalLearn how you can use *content* marketing to improve your PPC performance (and vice versa) and create high-performing PPC ads to maximize your *content* ...
Do you still need a PPC tool with the new Google Ads?  Marketing LandOn the surface, it's easy to wrongly conclude that Google and Bing are automating PPC pros right out of relevance. Basic PPC tasks can now happen with very ...
Mediacorp selects Triton to monetize the audio  PPC LandMediacorp, Singapore's technology provider for the global audio industry, this month has selected Triton Digital to power its digital audio and podcast strategy.
7 Amazon Marketing Tricks For FBA Sellers  Times Square Chronicles7 Amazon Marketing Tricks For FBA Sellers on Times Square Chronicles | Running your own e-commerce business can be an extremely lucrative way to build ...
What is PPC & how can it help your business?  Business MattersBusiness MattersYes, you may have heard the word, but do you know what it is? We've got all the info on PPC.
10 PPC Copywriting Best Practices for Extra Effective Text Ads  Search Engine JournalWant to write more profitable PPC ads? Get more clicks on your paid search ads by applying these 10 copywriting best practices.
7 Powerful Benefits of Using PPC Advertising  Search Engine JournalHaving trouble convincing your boss or a client about the benefits of PPC advertising? Here are seven powerful reasons to use PPC advertising.
8 Key Questions to Ask Before Hiring a PPC Company  EntrepreneurGoogle Adwords can be a key component to driving new business for your business. Pay-per-click advertising can drive instant traffic to your website that can ...
How to outdo the PPC robots in shopping ads  Marketing LandAutomation driven by improvements in artificial intelligence and machine learning will bring significant changes to how we manage pay-per-click (PPC) in 2018 ...
15 PPC pro tips for writing text ads  Search Engine LandWhile every part of your PPC program is important, few elements are as crucial, or visible, as your ads. Often, your ads are prospects' first introduction to your ...
5 Google AdWords Features You Should Be Using In 2018  Vertical MeasuresThere's a lot to love about Google in 2018. Although privacy is still not high on their list of priorities, they are unleashing lots of cool new features and upgrading ...
Which Is Better: Content Marketing or PPC? The Pros & Cons of Both  Search Engine JournalLearn about the pros and cons of *content* marketing and PPC, and find out which could be a better investment of your time and marketing investment.
The keys to success: top tips on selecting a PPC specialist  The DrumThe needs of every business vary greatly when it comes to Search Engine Optimization (SEO).
Why you should use SEO and PPC together  Telegraph.co.ukPPC can complement SEO perfectly. Read why you should be using these two digital marketing strategies together to reach your KPIs and dominate the search ...
How To Determine The Right PPC Advertising Budget  Forbes NowDetermining the appropriate PPC advertising budget depends on projections, assumptions and math.
30 questions to ask that so-called PPC ‘expert’ before hiring him/her  Search Engine LandWhen it comes to pay-per-click (PPC), it's often best to call in the experts. But sometimes even experts need to be put to the test. The following are a variety of ...
3 Ways PPC and SEO Teams Can Collaborate  Vertical MeasuresCombine the forces of PPC and SEO for the betterment of your business. Check out our top 3 ways to start bridging the gap between SEO and paid media teams.
4 Things to Do When Your PPC Campaign Isn’t Generating Leads  Search Engine JournalAre your PPC campaigns not generating leads? Can't find a solution? You can still save a failing PPC campaign. Here's what you should do.
Pros and Cons of PPC  BBN TimesPay per click, aka PPC, is one of the most effective ways to reach an audience that is looking for products or services offered by a business. PPC ads are ...
Why more automation from Google Ads is good for tool makers and PPC careers  MarTech TodayMarketers who question their future in an industry dominated by automation need to embrace change, says contributor Frederick Vallaeys. Here's how one man ...
Stay sharp and relevant with ongoing PPC training  Search Engine LandThe paid search world continues to grow and evolve at an extraordinary rate. Machine learning and automation are changing how the paid search professional ...
PPC vs. SEO: What's Best For Your Business?  EntrepreneurIs one option better than the other?
SearchCap: Google Discover ads, YouTube engagement metric & PPC tools  Search Engine LandYouTube now counts 'engagement' for YouTube for action ads at 10 seconds, not 30. Oct 15, 2018 by Ginny Marvin. Google says the new attribution will better ...
How PPC Platforms Have Leveled the Marketing Playing Field  MarTech AdvisorThe highly targeted PPC approach to marketing has evened the playing field in multiple verticals, creating an incredible opportunity for small firms to compete ...
How does Pay Per Click Work?  BBN TimesPPC (pay-per-click) is marketing or advertising carried out on the Internet through SEO (Search engine Optimization) with a budget that is set for the ...
A Simple Guide To Amazon's Complicated Advertising Business  Forbes NowAMG, AMS, AAP, ACoS… Trying to keep track of all these Amazon advertising acronyms is enough to make anyone's head spin. But consumer brands and ...
Step-by-step PPC Testing Strategy for Any Advertiser  Practical EcommerceAd copy is often the first interaction a consumer has with a business. For AdWords and Bing Ads, advertisers have 30 characters in Headline 1, 30.
3 Ways to Automate Google Ads Without Knowing How to Code  Search Engine JournalYou can excel at automating Google Ads without knowing how to code if you have one or more of these three strategies under your belt.
How your start-up can achieve paid search or PPC success  Startups.co.ukThis is how your small business could get a major return on investment from a pay-per-click advertising campaign by creating a compelling advert and landing ...
How to Prevent Call Fraud in PPC Campaigns  Search Engine JournalThis post explains the value of PPC calls, how the industry is preventing call fraud in PPC (with video interviews), and how you can prevent call fraud in your ...
5 Reasons Why Businesses Should Invest in Google AdWords  EntrepreneurBid strategically on keywords that can convert for your business.
7 Red Flags to Search for in Your Google AdWords Account  Vertical MeasuresYou might be a DIY paid media manager, or you might have hired the local agency. Either way, you need to be able to spot a red flag from a mile away. This post ...
3 Critical PPC Tasks You Should Do Every Day  Search Engine JournalDaily reviews of your PPC campaigns can prevent a crisis. Stay on top of your KPIs, keywords, and budget so you can quickly determine if something has gone ...
How to Use Life Event Targeting in PPC & Social Ads  Search Engine JournalAn individual's life events will no doubt trigger actions that marketers deem valuable: *content* consumption or purchase decisions. With each life event, there are ...
How to write PPC advertising copy that converts  theEwordPPC advertising places your brand in front of your target audience, but this is only half the battle. What do you do when you get there? We'll tell you in this article, ...
5 Easy Ways to Improve Your PPC Campaigns with Audiences  Search Engine JournalWhether they're as the sole targeting for a campaign or simply as a bid modifier layer, here are five ways you can leverage audiences in your paid search ...
4 Steps to Prepare Your PPC Campaigns for Voice Search  Search Engine JournalVoice search is on the rise, are your paid search campaigns ready? Follow these four easy steps to make the most advantage of voice search.
No Pay, No Gain: Four Key Benefits Of PPC Marketing  ForbesA popular marketing channel, PPC has several tricks up its sleeve for boosting your online traffic and generating more leads.
4 Ways To Know If PPC Is Right For Your Business  Forbes NowFrom its inception in the early 2000s to now, the popularity of targeted pay per click (PPC) advertising has grown dramatically. Due to this popularity and success ...
PPC toolkit expands with Bing Ads Scripts' cross-account operations  Search Engine LandBing Ads announced they now have scripts which can automate tedious and repetitive work just like advertisers have been doing with Google Ads Scripts.
Why Optimizing for Quality Score Still Matters & How to Do It  Search Engine JournalPPC quality score still matters today. Here's how you can boost the quality of your keywords, ads, and landing pages for a higher score.
PPC Ad Management: 5 Bad Habits to Break  Search Engine JournalBad habits are hard to break, but now is the best time to rehabilitate your PPC account ad management to improve your results moving forward.
What Is Ad Rank & 3 Ways to Improve It  Search Engine JournalHere's everything you need to know about ad rank, why it matters, and how you can improve it fast.
5 Useful & Easy Google Ads Metrics You Should Monitor  Search Engine JournalWith all the Google Ads metrics available, how do you know what matters and where to start? Find out here why you must monitor these five metrics.
4 Tactics to Compete with Huge SEM Advertisers  Search Engine JournalWondering how you can ever compete with the biggest PPC advertisers in your industry? Here are four tactics to fend off large national competitors in PPC.
Google AdWords Strategies: Targeting Your Competitor’s Keywords  Vertical MeasuresAdWords conquesting can be tough to execute. Learn how to target competitor's keywords in AdWords, and why the tactic is so advantageous for your ...
45% of Small Businesses Use Pay Per Click Advertising, Survey Says  Small Business TrendsAccording to the latest 2018 small business SEO statistics, nearly half of all small businesses are using pay per click advertising to promote their companies.
Three Things Lawyers Need To Know About Pay-Per-Click Marketing In 2018  Forbes NowWhile some law firms that use pay-per-click (PPC) advertising have seen a steady decrease in conversion rates and increase in cost-per-conversion, others are ...
Use Google Analytics to Audit PPC Traffic  Practical EcommercePay-per-click advertising is a key revenue driver for many ecommerce businesses. But click costs can be expensive. Ensuring that all clicks are reported ...
Google Ad Grants changes and your PPC strategy: Where to go from here  Search Engine LandThis past December, Google communicated changes to its Google Ad Grants program. If you're a nonprofit or an agency working on behalf of nonprofits, these ...
5 Things Google Ads can now do automatically  Search Engine LandGoogle Ads (formerly known as AdWords) has always had frequent product updates, but with the ongoing improvements in machine learning (ML), it seems that ...

Adsense or Affiliate Programs?

As my sites get more and more search engine traffic,... Read More

10 Ways To Indirectly Get To The Top Of Search Engines

There are millions of web sites trying to get listed... Read More

The Evolution of Google AdSense

The web has evolved into a complex "organism" which, to... Read More

Two Imperative Keys For Profitable Pay Per Click Marketing

Pay per click marketing is one of the simplest and... Read More

The Truth About Why People Search!

Why do people search on search engines? Let's confess this... Read More

Paid Search Advertising that Delivers Maximum ROI

Paid Search Advertising (also Pay-Per-Click, PPC) has gained a significant... Read More

How to Tap into the Google AdWords PPC Goldmine?

Dear friends,Google, the most populated search engine on the Internet,... Read More

Effective Keyword Bidding Strategies

When doing Pay Per Click Advertising you'll often see "Bid... Read More

Irresistible Click-Me Tools for Marketing

Never mind the irritating, but effective, pop-up window. There is... Read More

The Truth About Overtures Pay-Per-Click Program

Before Google's AdWords, Overture was the preeminent pay-per- click program.... Read More

Know Which Keywords Provide The Best Return

Is it wise only to reley on traffic from the... Read More

Google Adsense, The Smart Way To Earn

Do you want to get paid for posting ads on... Read More

Advertising Click Fraud Rampant Online?

"Pay-per-click," by far the most popular form of online advertising,... Read More

Why Paid Inclusion is Better than PPC Advertising

When search engines pay website owners a percentage of the... Read More

What Should You Know About Search Engines and Pay-Per-Click?

Here's a fact for you, 85 to 95% of Websites... Read More

How Naming Schemes Impact Adwords Campaign Management

Improving Adwords Campaign ManagementAdwords Campaign Management - Naming SchemesKeep your... Read More

How I Boosted My Monthly AdSense Profits from $673.07 to $21,398.85 in Just 6 Months

How I Boosted My Monthly AdSense Profits from... Read More

Google AdWords - A Quick Overview for Beginners

First of all, you know as well that Google is... Read More

Profiting From Second Tier Pay Per Click Search Engines

Once you venture into the world of Pay Per Click... Read More

Work Your Google AdSense to the Bone!

You got your website, you got your AdSense account, you... Read More

How Do You Make Money From Google Adwords?

Can you really make money from this?Late 2003, I think... Read More

3 Tips For Adwords PPC Management

Adwords PPC Management Tip No. 1Setting up an accountIf you... Read More

3 Strategies to Profit When Click Prices Increase (Part 1 of 3 Series)

Although the degree of increase varies among industry resources, a... Read More

Discover the Art of the Pay per Click Start (Round 2 of 2)

Starting an ultimately effective pay-per-click campaign is difficult. Although the... Read More

Grow Your Internet Business with Pay Per Click Search Engine

As you probably know, Google is the world largest search... Read More