So You Want Big Profits From Your AdWords PPC Advertising Campaigns? > NetSparsh

Home
>
Pay-Per-Click Advertising
>
So You Want Big Profits From Your AdWords PPC Advertising Campaigns?

So You Want Big Profits From Your AdWords PPC Advertising Campaigns?

So You Want Big Profits From Your AdWords PPC Advertising? Everyone wants to make $300 a day or more with their AdWords campaigns. You've started a few campaigns, spent a few dollars, and now you're wondering - "where's the payoff!"

There's no secret to AdWords success. Like anything, joining the big leagues of AdWords profits means you must put in the hours. In this case, it's hours of keyword work.

Extensive Keyword Research

There are literally thousands of keywords for every industry. By advertising a thousand or more keywords you will greatly increase your chance of getting clicks at a cheaper rate.

Consider this:

Campaign A: Your AdWords campaign has only 4 keywords. These keywords are the most popular keywords for your industry. The average CPC is $1. These keywords get 6000 searches a day. Your campaign is getting a 2% CTR which means your getting $120 clicks at a total cost of $120.

Campaign B: You research and bid on 2000 keywords. The average CPC is .10 These 2000 keywords also receive 6000 search queries a day. Again using a 2% CTR, your campaign is delivering 120 visitors. But instead of paying $120 as in Campaign A, you are only paying $12.

Obviously, Campaign B is the better performing campaign. Campaign B is saving $108 a day, $3,600 a month and $43,200 per year. The difference in ROI is staggering.

Remember, the difference between the two campaigns was in the keywords. Campaign A had a few popular keywords. Campaign B contained 2000 keywords. The keywords in Campaign B are less popular, translating to a cheap CPC for you.

How To Find Keywords for PPC / AdWords

Now you know the importance of doing extensive keyword research before beginning an AdWords campaign. But how do you come up with a long list of targetted keywords. Here's how:

The simplest and easiest method to come up with good keywords is to think long and hard. "Yeah, that should be good for 50 words" you say. Still need more keywords? Try these tools;

1. Google Keyword Generator - https://adwords.google.com/select/KeywordSandbox

2. WordTracker - http://www.wordtracker.com

3. Overture Search Suggestion Tool - http://inventory.overture.com/d/searchinventory/suggestion/

4. eSpotting Keyword Generator - https://account.uk.miva.com/advertiser/Account/Popups/KeywordGenBox.asp

5. Keyword Wrapper - http://www.keyword-toolkit.com/keyword-wrapper/

6. MyTrashMail Keyword Generator - http://www.mytrashmail.com/Keyword_Generator.aspx

Happy keyword hunting. You can never have too many keywords. Just remember with each keyword you are increasing your ROI. And isn't that what it's all about?

Daniel Carver's is a contributing columnist at ReveNow.comat http://www.revenow.com ReveNow is an online revenue portal covering AdWords, AdSense, affiliate marketing, PPC and domain monetization through article, blogs, forums and an affiliate directory.

In The News:

PPC Advertising for B2B Organizations: Foundational Considerations Business 2 CommunityPay-per-click (PPC) advertising for B2B can be a highly effective marketing tactic when done correctly. Adopting a PPC strategy has numerous benefits, but they ...

10 Amazing Tips to Write Better Mobile PPC Ads Search Engine JournalReaching and converting your audience on mobile devices can yield big results. Use these 10 tips to start writing better, mobile-friendly PPC ads.

Can AdWords' advertising clubbed with social media marketing do wonders for MSMEs? Economic TimesSimply put, the combined efforts of paid search and social media can be very helpful when you are starting off with limited budgets.

How To Integrate SEO and PPC to Growth-Hack Your Digital Marketing Results [infographic] Digital Information WorldDigital marketing has evolved significantly over the last couple of decades. The days when you could stuff your *content* with keywords and rank on top of the ...

Pay-per-click (PPC) Advertising Market 2019 – Google, Bing, Yahoo, Ask.com, AOL.com Worldwide MarketThe Global Pay-per-click (PPC) Advertising Market Report 2019-2025 includes a comprehensive analysis of the present Pay-per-click (PPC) Advertising Market.

Worldwide Mobile Advertising Market Overview & Outlook 2016-2024 - New-Age Advertisements to Fuel Mobile Marketing Space GlobeNewswireDublin, June 17, 2019 (GLOBE NEWSWIRE) -- The "Mobile Advertising: Global Market Analysis, Trends, and Forecasts" report has been added to ...

Are Your Landing Pages Built For PPC? Business 2 CommunityIf you run your own marketing campaigns, then you probably are already aware of the importance of landing pages. Often these pages are responsible for ...

Xandr launches Xandr Invest, a new programmatic platform for advertisers PPC LandXandr today announced the launch of Xandr Invest, a new buying platform that offers programmatic guaranteed, enabling buyers to reserve access to supply ...

Why SMBs Should Use Paid Search MarketingProfs.comPaid search or pay-per-click (PPC) advertising is an effective way to drive search traffic quickly and consistently. Here's how it works and why small and midsize ...

10 questions to ask marketing automation vendors Marketing LandYou've decided to implement a marketing automation platform…great! Discover 10 key questions to ask vendors, such as: Do they require long-term contracts or ...

Pay-per-click (PPC) Advertising Market Overview by Technological Growth and Scope 2019 to 2025 MajoReportsThe Global Pay-per-click (PPC) Advertising Market report provides information by Top Players, Geography, End users, Applications, Competitor analysis, Sales, ...

Podcast ad market to surpass $1 Billion in the US PPC LandIAB and PwC US this month released a study forecasting $1 Billion in revenue for the podcast ad market in 2021, in the US. This is the double of the revenue ...

How to Use Keyword Intent to Boost PPC Performance Search Engine JournalThe choice to actively target a keyword versus allow associated queries to happen naturally through other terms is a constantly evolving equation of:.

Why You Shouldn’t Ignore Brand Awareness in PPC Business 2 CommunityIn my last article on this blog, I described how brand awareness in PPC is sometimes viewed as less important than PPC performance. Unfortunately, too many ...

What are Some of the Best Free SEO Tools for Keyword Research? TAPinto.netWhen computers first came out, it was all about the disk operating system. Today, it's all about getting people to visit your website to make an online purchase.

A Complete Guide to PPC Ad Formats Search Engine JournalPPC ads come in many shapes and sizes. They also change frequently, which means it's nearly impossible to provide a truly comprehensive guide for every ad ...

How to Develop Your PPC Strategy Search Engine JournalA successful PPC campaign begins with a goal-oriented strategy. Learn five of the most common PPC goals and what you can do to accomplish each one.

What Is PPC & How Paid Search Marketing Works Search Engine JournalThis post will introduce you to the basics of paid search marketing and what you need to know about how pay-per-click (PPC) advertising works.

A Complete Guide to PPC Ad Targeting Options Search Engine JournalIn the world of PPC advertising, there are many different targeting options available, each designed to create a unique way for advertisers to reach their target ...

Frederick Vallaeys on why digital marketers will still have jobs and what they’ll look like in an AI world Search Engine LandWe all know automation is dramatically changing the way we approach PPC. From setting up to managing and optimizing campaigns, our roles are evolving.

5 Ways to Use AI to Make Your PPC Ads More Effective Business 2 CommunityGetting the most from pay-per-click (PPC) ads is a priority for nearly every marketer. No doubt, the investment you channel into PPC ads is already sizeable.

Comparing SEO to PPC Practical EcommerceSearch engine optimization is different than pay-per-click advertising. While they share the goal of driving searchers to a website, you can't expect the immediate ...

The Biggest Benefit of Google Display Ads (+ How to Leverage This!) Business 2 CommunityWhether you are a start-up company ready to break into Google Ads for the first time or a small business that has been running ads for a while, you might not ...

You’re Doing PPC Ad Tests Wrong – This Script Will Help Search Engine JournalAd testing can be a time-consuming part of the PPC optimization process. This Google Ads script can help you do PPC ad tests the right way.

Get more conversions by deconstructing your PPC ads Search Engine LandChefs have been playing with improving the presentation of food by deconstructing meals into their components before recombining them into dishes that are a ...

What is PPC? Startups.co.ukPPC is the advertising hack that makes sure your ads are in the right place at the right time. Learn how it works, and how to implement it here.

Developing a Sustainable PPC Strategy: What You Need to Know Search Engine JournalWant to develop a sustainable PPC campaign that drives results? Here are some key considerations and insights you need to know.

What is paid search (PPC) and why do you need it? EconsultancyPaid search marketing affords businesses the opportunity to advertise within the sponsored listings of a search engine by paying either each time their ad is ...

PPC 2018 in Review: These changes will have the biggest impact on advertisers in 2019 Search Engine LandMajor changes in SEM made waves throughout 2018 and are redefining nearly every aspect of paid search marketing. There were a number of momentous ...

5 Strategies for Customer Uploads in PPC Campaigns Search Engine JournalCustomer upload lists are not new to the PPC toolbox, but are often underused. Here are five strategies to use them in your paid search campaigns.

10 Amazing Ways to Harness the Power of PPC Remarketing Campaigns Search Engine JournalTake advantage of Google and Bing's powerful display ad networks to serve remarketing ads. Here are 10 types of remarketing you can do on Google and Bing.

Display vs. Search vs. Social Ads vs. PPC in Paid Advertising ThomasNet NewsPay-per-click (PPC) advertising and other forms of paid advertising have become popular — and effective — marketing tools for many manufacturing companies.

What You Need to Know About PPC Budgets & Bidding Search Engine JournalLearn three methods to estimate your PPC budget and the different bidding strategies that advertisers can test on search campaigns.

5 Less Obvious PPC Testing Ideas That You Should Try Search Engine JournalLooking for new PPC features and ideas to test aside from your usual landing page, ad and audience tests? Here are five PPC testing ideas for you.

4 Things to Do When Your PPC Campaign Isn’t Generating Leads Search Engine JournalAre your PPC campaigns not generating leads? Can't find a solution? You can still save a failing PPC campaign. Here's what you should do.

Using automation to boost PPC performance Search Engine LandThe number of advertising networks, features and management tools available to PPC marketers is continuously expanding and making PPC management ...

5 Ways to Optimize PPC Advertising to Improve the Customer Experience Search Engine JournalWant to develop a relevant, sustainable, and scalable advertising strategy that prioritizes customer experience? Focus on these five key areas.

Who still clicks on ads anyway App Developer MagazinePeople click on search ads that directly respond to their search queries, especially on Google. Businesses can use PPC advertising data to optimize their search ...

PPC advertising: How retailers can dominate Black Friday in 2018 EconsultancyBlack Friday is still the busiest day for retailers with more than 137 million people in the US going out shopping over the four-day weekend, representing more ...

Six Tips For Effective PPC Advertising Forbes NowEvery client is different. While some request incredibly granular search ads, others leave it up to their agency's discretion. Typically, though, most clients who ...

Three Reasons to Hit Pause on Your PPC Campaigns ThomasNet NewsPay-per-click (PPC) advertising is an effective tool among many industrial manufacturing companies looking to expand their outreach and to connect with new ...

7 Terms You Need To Know About PPC Marketing ThomasNet NewsPay-per-click advertising can be a critical — and highly successful — component of your industrial marketing strategy. However, many manufacturers remain ...

Should You Choose a PPC Agency or In-House PPC Management? Search Engine JournalThere are pros and cons to both in-house PPC management and working with PPC agencies. But by developing a hybrid solution, you can actually get the best ...

5 PPC Calls-to-Action Tips & 4 Gotchas You Need to Know Search Engine JournalA new year presents a new opportunity to review and maximize search and social PPC accounts goals as well as the calls-to-action (CTAs) we use to engage ...

5 Surprising Ways Great Content & PPC Can Help Each Other Search Engine JournalLearn how you can use *content* marketing to improve your PPC performance (and vice versa) and create high-performing PPC ads to maximize your *content* ...

Welocalize Diversifies Further Into Digital Marketing, Buys UK's Search Star SlatorExcerpt: Welocalize acquires UK-based digital media buying agency Search Star, complementing its existing digital marketing offering.

How SEO and PPC advertising go hand in hand Media UpdateAccording to the Digital School of Marketing, search engine optimisation (SEO) and pay-per-click (PPC) advertising both share a common function: getting ...

7 Retail & Ecommerce PPC Copy Tactics to Give You the Extra Edge Search Engine JournalHere are seven ways to improve your ecommerce PPC and get more qualified searchers with high purchase intent to click on your paid search ad.

Do you still need a PPC tool with the new Google Ads? Marketing LandOn the surface, it's easy to wrongly conclude that Google and Bing are automating PPC pros right out of relevance. Basic PPC tasks can now happen with very ...

7 Most Frequently Asked PPC Questions (And... Vertical MeasuresDo you oversee your businesses PPC advertising but don't manage the day-to-day PPC activities? Here are the top 7 questions and answers we hear from our ...

Reddit Jumps Into Pay Per Click, Performance Advertising 01/30/2019 MediaPost CommunicationsReddit built a strong foundation for advertisers based on engagement and brand awareness campaigns. Now the company will focus on performance ...

Pros and Cons of PPC BBN TimesPay per click, aka PPC, is one of the most effective ways to reach an audience that is looking for products or services offered by a business. PPC ads are ...

3 Tips for Surviving 2019, the Year of Automated PPC Search Engine JournalThese three high-level action items related to automation and tools should be on your agenda to consider for greater PPC success this year.

PPC and Me: My Eye-Opening Pay Per Click Experience Business 2 CommunityIf you've spent any amount of time online looking for marketing help, you will inevitably find yourself over-inundated with terms and acronyms that probably seem ...

The Best Feature in the New Google Ads Editor: PPC Audits Search Engine JournalHere's why Google's free PPC auditing tools – like the new Ads Editor and the Reports tab of Google Ads – are worth a try.

Top 3 New(ish) PPC Features to Increase Your Paid Search ROI Search Engine JournalReady to increase your paid search ROI? Check out these three Google and Bing Ads features and tips on how you can use them right now.

Why You Should Pair Programmatic Advertising with Paid Search Search Engine JournalHere's why you should consider pairing programmatic advertising with your existing PPC, SEO, and other digital marketing strategies.

How The Law Niche Proves Expensive PPC Can Pay Off Forbes NowAs the law niche proves, no matter the price, PPC can really pay off.

SMM or PPC Marketing – Which One Should You Use? Business 2 CommunityWhen it comes to gaining traffic to your website, you can use different approaches. The three main methods to use are SMM, PPC, and SEO. Each of these three ...

How to Turn PPC Failure Into Success: 4 Lessons Learned Search Engine JournalIn the world of PPC marketing, everyone fails at some point. It's inevitable. In fact, it will probably happen to you. Many times. But you can learn a lot from your ...

Why Do People Click on Paid Search Ads? Business 2 CommunityAt the heart of every paid search campaign lies the eternal question: Why do people click (or not click) on your paid search ads? Is it because they recognize the ...

What Does PPC Have to Do With Website Design? Search Engine JournalA great website is crucial to great PPC. Learn six elements of website design that can have a major impact on your PPC performance.

Forget me not: 3 steps to make your PPC ads more memorable Search Engine LandWhat makes some ads stick in your mind, while others are instantly forgotten and relegated to the trash heap of online noise we're exposed to every day?

Boost Google Ads' Quality Score for PPC Success Practical EcommerceGoogle Ads' quality score is a bid multiplier that can make purchasing ads on the popular pay-per-click advertising platform less expensive. A high quality score ...

How to Use Life Event Targeting in PPC & Social Ads Search Engine JournalAn individual's life events will no doubt trigger actions that marketers deem valuable: *content* consumption or purchase decisions. With each life event, there are ...

What to Expect From Your New PPC Agency Search Engine JournalIf you've never worked with a PPC agency before, you might wonder what to expect. What questions will they ask? What will they want you to do? And what can ...

SEO vs PPC: Which One Works Better? [Infographic] Social Media TodayTo increase the visibility of your website in search engine results, the two main strategies you can consider are search engine optimization (SEO) and ...

6 Tips to Improve Your PPC Landing Page Experience (& Quality Score) Search Engine JournalWant to improve your landing page experience? Focus on your users. Make them happy. Use these top tips to optimize your landing pages.

3 Ways PPC and SEO Teams Can... Vertical MeasuresCombine the forces of PPC and SEO for the betterment of your business. Check out our top 3 ways to start bridging the gap between SEO and paid media teams.

SearchCap: Google SEO, Bing Ads incentives & PPC Search Engine LandBelow is what happened in search over the past week, as reported on Search Engine Land and from other places across the web.

How To Determine The Right PPC Advertising Budget Forbes NowOne of the top questions I hear from clients and prospects is, “How much should our budget be for pay-per-click advertising?” The answer to identifying the ...

How do you measure a good click-through rate (CTR) for PPC? ClickZYour click-through *content* can help you understand what people think of your ads and your *content*. How to understand the definition of good CTR along with ...

The Top 7 PPC Strategies for 2019 Social Media TodayLooking for PPC tips and tricks to take your paid campaigns to the next level? In this post, I'm going to share my secrets for improving your paid campaigns, and ...

How Mastering the Art of PPC Yield Management Can Boost ROI Search Engine JournalHow can a PPC yield management program garner stronger returns on your PPC advertising efforts? We offer insights on the right tools for success.

How to Do PPC Keyword Research in 2019 Search Engine JournalIf you're looking for the latest strategies in PPC keyword research, there's something you should know: Google was never designed to be about keywords.

Apply These 8 Tips to Improve Your Amazon Marketing Ads Small Business TrendsCheck out these important tips on Amazon marketing ads.

What Is Click-Through Rate & Why CTR Is Important Search Engine JournalLearn what click-through rate is, what a good CTR is, how it impacts your ad rank and Quality Score, and when a low CTR is OK.

Ad Group Best Practices: How to Create & Structure Your Ad Groups Search Engine JournalAccount structure is a critical element for ensuring paid search success. These best practices will help you set up campaigns and ad groups effectively.

5 Reasons Your Facebook Ads Aren’t Converting & How to Improve Them Search Engine JournalFacebook advertising is one of the best tools available for audience research and promoting your brand. But even experienced digital marketers can run into ...

Paid Search Spend Grows 10% Globally Year-Over-Year Search Engine JournalA new report on digital advertising in Q4 2018 reveals that paid search spend grew 10% year-over-year.

How to Promote Your Brand: SEO or PPC? [Infographic] Business 2 CommunityMarketers face a common challenge of choosing between different methods of marketing their brand, and there are many different ways to market your brand.

Microsoft Advertising is the New Bing Ads Search Engine JournalBing Ads has been officially rebranded as Microsoft Advertising, marking an evolution in the platform's offerings.

10 PPC Copywriting Best Practices for Extra Effective Text Ads Search Engine JournalRunning PPC ads can be extremely profitable – or it can be a waste of time. What makes the difference? Much of it has to do with your ad text. Writing great copy ...

Google to accept PPC advertising from Swedish operators but not affiliates EGR GlobalGoogle will allow paid search advertising from gaming operators in Sweden from the end of April, but will block affiliates from the same privileges, the search ...

SearchCap: Google Discover ads, YouTube engagement metric & PPC tools Search Engine LandYouTube now counts 'engagement' for YouTube for action ads at 10 seconds, not 30. Oct 15, 2018 by Ginny Marvin. Google says the new attribution will better ...

Law Firm Marketing Execs Finding Local SEO Outperforms Pay-Per-Click FinSMEsIf you are starting a new marketing campaign on Google, then you have two ways to go. Either the Pay-per-click (PPC) marketing strategy or local SEO. In order ...

PPC Geotargeting Best Practices Guide Search Engine JournalHere are the top benefits of using geotargeting on your PPC campaigns, along with hands-on tips on avoiding common geotargeting pitfalls.

Upper Funnel Advertising: How to Use Display & Video Ads to Boost Awareness Search Engine JournalLearn the common advertising tactics used to target customers at the top of the purchase funnel and build awareness of your brand, product, or *service* .

How to Build an Executive/KPI Dashboard to Prove Your PPC Value Search Engine JournalMarketers aren't always sure how to prove their value and keep their job. This post will help you figure out what your bosses care about and how you can show ...

Google Ads: Is the crown slipping from the lead generation king? EconsultancyAs its market share has grown Google has maximised its income as growth in search queries plateaued. Unfortunately, many orgs built their business models ...

No Pay, No Gain: Four Key Benefits Of PPC Marketing ForbesWhether you've spent time working on digital marketing or have just started to look into it, you will no doubt have heard of pay-per-click advertising. A popular ...

6 tactics for PPC marketers to save time, reduce stress and improve performance Marketing LandAs PPC marketers, everything we do revolves around structure and organization. Sure, there's a huge amount of unstructured work as the result of performance ...

Smart Bidding in Google Ads: An Up-to-Date Guide Search Engine JournalHere's a four-step process for implementing Smart Bidding and best practices you can apply on your Google Ads paid search campaigns.

How machine learning is changing the role of a PPC manager The DrumMedia buying involves a lot of manual work on a day-to-day basis. And whenever repetitive low-value processes are present, machine learning tends to bring ...

SEO vs PPC: How to Choose What’s Best For Your Business Business 2 CommunityAs a business owner are you often confused about choosing the right online marketing channel? Most businesses struggle with scanty resources. Marketing ...

The Most Critical Google Ads (AdWords) Trends of 2019 Marketing LandSearch engine marketing (SEM) has been a game-changing marketing tool for companies for the last ten years. But today, creating a simple ad is not enough to ...

5 Demand Generation Tactics That Work in PPC Search Engine JournalReaching people in the early stages of consideration requires thinking beyond demos and sales contact forms. Use these tips to boost PPC lead generation.

How to Use Pay-Per-Click Advertising for your Small Business Small Business TrendsWhile search engine optimization is an important marketing strategy for all businesses, big brands and companies receive the most hits because they rank ...

Audio advertising metrics PPC LandKnow here the metrics advertisers use to report, when they buy digital audio ads programmatically: Audio eCPCA (Cost per Listen) The spent budget divided by ...

How to Set up Google Tag Manager for Better PPC Tracking Search Engine JournalLearn how to easily implement tracking tags using Google Tag Manager for major PPC platforms: Google Ads, Bing Ads, Facebook, Twitter, and LinkedIn.

So You Want Big Profits From Your AdWords PPC Advertising Campaigns?

Pay-Per-Click Advertising Pay-Per-Click Advertising