35 Quick Tips for Writing A Press Release

Layout
1. 1-2 pages in length.
2. Double-space.
3. 1.5 to 2 inch margins.
4. Use company stationary with logo and slogan.
5. Avoid bright or dark-colored paper.
6. Center "News Release" at top.
7. Place a "release date" under "News Release".
8. On second page, type "page 2".
9. Use company stationary with logo and slogan on page 2.
10. Leave out "release after" date on second page, all
else should be the same.
11. At end of press release, type "-30-" or "# # #".
12. Include both black & white, color, and a variety of font
sizes (but no more than four).

Format
13. Inverted pyramid (biggest point or major message first).
14. Straight to the point at the beginning.
15. First and second paragraphs devoted to your main
message.
16. Secondary information comes AFTER main message.
17. No pussyfooting around, be clear up front, at the very
beginning.
18. Don't go on and on.
19. In the third section, establish a connection with you.
20. Use a problem/solution format.
21. Comparing and contrasting ideas can be inside the
problem/solution format.
22. Be careful of your facts, spelling and grammar
23. Only one news release per e-mail or envelope.


Information to Include
24. Newsworthy information, not sales copy
25. All the Who, What, When, Where, Why and How elements.
Their order depends on level of importance.
26. Enticing headline which summarize the material/news.
27. Photos if available, or where they can be accessed
in press section of your web site. No stock images.
28. No cover letter.

Distribution
29. Don't send press release out in a mass e-mailing
30. Don't pester contacts
31. Editors will not distribute anything sloppy, difficult
to read, or understand.
32. Mail release by first class mail.
33. Don't use any type of labels, including your return
address.
34. Add "PRESS RELEASE" and "Release Date:" on outside of
envelope.
35. Places to send press releases: [email protected][magazines];
[email protected][newspapers]; trade journals in your industry;
print magazines on the topic; online agencies that
distribute news releases.

(c) Copyright 2004, Catherine Franz. All rights reserved.

Catherine Franz, a Certified Professional Coach, specializes
in infoproduct development. Newsletters and additional
articles available: http://www.abundancecenter.com
blog: http://abundance.blogs.com/

In The News:

This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news

New York Times

A Fugitive Financier's Charm Offensive Has PR Firms Proceeding With Caution
New York Times
The owner of one public relations firm hired by Mr. Low's legal team, James Haggerty, said in one filing that he believed all of his work fell within the litigation exemption to FARA. But Mr. Haggerty, who is also a lawyer, wrote that he registered ...


Business Day

Bringing global PR to clients at scale
Business Day
The role of PR is changing with the advent of digital and mobile, allowing the industry to deepen its service offering and ensuring it's a more critical part of the marketing mix than ever before. Social media hands power to the consumer – to make ...

and more »

Military Times

Now a federal convict, Navy spokesman was a secret PR consultant to 'Fat Leonard'
Military Times
After transferring to a Navy crisis communications team in Virginia in 2012, Breslau continued quietly consulting Francis on how to manage PR tied to the port service contracts he had with the Navy. Breslau helped Francis on everything from framing ...
Now a federal convict, Navy spokesman was a secret PR consultant ...NavyTimes.com

all 103 news articles »

Houston Chronicle

Merger creates new PR, marketing and consulting agency
Houston Chronicle
Two Houston public relations and consulting firms ,Studio Communications and On the Mark Communications, have merged to form a new company called Public Content. The new enterprise will push digital strategy, branding, event hosting and copywriting.
Merger creates new PR, marketing and consulting agency - Houston ...Chron.com

all 4 news articles »

CT Post

3 Things Franchises Should Know About Hiring a PR Firm - CTPost
CT Post
Getting the word out about your business -- to both consumers and potential franchisees -- is crucial. But working with a PR agency is an intimate experience.
3 Things Franchises Should Know About Hiring a PR FirmEntrepreneur

all 3 news articles »

Washington Examiner

Trump could lose legal battle with CNN, but still win the PR war
Washington Examiner
A leading First Amendment expert said CNN's lawsuit against the White House is likely to force officials to return press credentials to CNN's Jim Acosta, but a former White House press secretary said Trump might still win the PR battle with CNN.
CNN sues President Trump and top White House aides for barring Jim AcostaCNN
THE UNITED STATES DISTRICT COURT FOR THE DISTRICT OF COLUMBIA CABLE NEWS ... - Athens VoiceAthens Voice
Robert Sherrill v. H. Stuart Knight, Director, United States Secret Service, Etal., Appellants, 569 F.2d 124 (D.C ...Justia Law

all 2,221 news articles »

CLF Selloff Not Due To CEO's PR Misstep - Cleveland-Cliffs, Inc ...
Seeking Alpha
Legitimate fundamental reasons for recent sell-off. Negative EPS growth reveals bumpy road ahead. Good management expected to correct course.

and more »

The Guardian

Purple Tuesday is a PR exercise. We disabled people need real change
The Guardian
The aim is to make businesses more aware of the opportunities and challenges posed by customers with disabilities, and to inspire them to make changes to improve our experience over the long term. But my peers and I know that it will take more than a ...

and more »

Amazon Faces 2HQ PR Challenges
O'Dwyer's PR News
I'm a customer of Amazon Prime and appreciate the level of service. On the other hand, it is worth considering the implications with respect to the heavily promoted Amazon search for a second headquarters city and the virtual begging of communities ...


Fox News

CNN suit against Trump is more about PR battle than the law
Fox News
The suit is likely to drag on for months and is more about the high-stakes PR war between the two sides than resolving constitutional issues. By going to court, CNN reframes the fight and deflects attention from Acosta's conduct to lofty principles ...

and more »
Google News

Its Just Common Sense!

When a group of outsiders behaves in a way that... Read More

Media Relations: Should You Pay For News Coverage, Part II

Last month, we told you about "pay for play," a... Read More

What Kind of PR Makes Sense?

For business, non-profit and association managers, is it publicity that... Read More

Marketing-Minded Financial Planners, Create Your Very Own Story to Get Free Publicity

One big mistake that many marketing-minded financial planners make when... Read More

E-Mail Media Releases

E-mail is becoming the preferred way to receive media releases.... Read More

Public Relations ? Defining Your Organization from the Inside Out

What do your customers say about your company?Would you let... Read More

Managers: Heres a PR Template for You

Let's start out with a caution for business, non-profit and... Read More

PR Failure Defined

I define public relations failure this way:key audience perceptions are... Read More

Press Release, An Alternative For Paid Advertisement. Step 1

What's a press release? This is generally a one page... Read More

Media Relations: Ending the Press Release Crutch

When most people think of media relations, they think of... Read More

Forget the Press Release - Heres How to Pitch Like Roger Clemens

Stripped down to its core, publicity is little more than... Read More

The Medias Muscle: Make it Work for You

The least expensive, most effective way for you to promote... Read More

How to Get $1000 worth of Advertising for $60

©2004 Jeffrey DobkinSixty dollars doesn't go a long way in... Read More

How To Write A Press Release: The 10 Commandments Of A Great Lead Paragraph

How to write a press release is a major challenge... Read More

Publicity: A Financial Planners Best Marketing Friend

There's an old African proverb:"If you think you are too... Read More

33 Reasons To Do A News Release

News releases are not the best way to get major... Read More

HELP: I Need a Press Kit!

A press kit is an essential press relations tool. While... Read More

Your Financial Planning Clients May Hold the Key to Free Publicity

Every reporter, from the cub at the small town paper... Read More

How to Get PR

There is a process for successfully getting publicity about your... Read More

Advertising and Community Relations -- Get the Best of Both Worlds

Have you ever noticed that in communities without big universities,... Read More

Internet Etiquette for Business Success

You're trying to recruit a downline into your program, you've... Read More

4th Quarter 2003 Publicity = 1st Quarter 2004 Prosperity

As the year starts to wind down, many businesses and... Read More

Photographs - Ten Tips For Getting Good Shots

Photographs are essential for getting good publicity in the print... Read More

Youve Done PR the Hard Way Long Enough

As a business, non-profit or association manager, let the tacticians... Read More

How To Create A News Angle

Think of a triangle. On the left, imagine the story... Read More