Deprecated: mysql_connect(): The mysql extension is deprecated and will be removed in the future: use mysqli or PDO instead in /home/a26f9f83/public_html/articles/includes/config.php on line 159
35 Quick Tips for Writing A Press Release > NetSparsh - Viral Content you Love & Share

35 Quick Tips for Writing A Press Release

Layout
1. 1-2 pages in length.
2. Double-space.
3. 1.5 to 2 inch margins.
4. Use company stationary with logo and slogan.
5. Avoid bright or dark-colored paper.
6. Center "News Release" at top.
7. Place a "release date" under "News Release".
8. On second page, type "page 2".
9. Use company stationary with logo and slogan on page 2.
10. Leave out "release after" date on second page, all
else should be the same.
11. At end of press release, type "-30-" or "# # #".
12. Include both black & white, color, and a variety of font
sizes (but no more than four).

Format
13. Inverted pyramid (biggest point or major message first).
14. Straight to the point at the beginning.
15. First and second paragraphs devoted to your main
message.
16. Secondary information comes AFTER main message.
17. No pussyfooting around, be clear up front, at the very
beginning.
18. Don't go on and on.
19. In the third section, establish a connection with you.
20. Use a problem/solution format.
21. Comparing and contrasting ideas can be inside the
problem/solution format.
22. Be careful of your facts, spelling and grammar
23. Only one news release per e-mail or envelope.


Information to Include
24. Newsworthy information, not sales copy
25. All the Who, What, When, Where, Why and How elements.
Their order depends on level of importance.
26. Enticing headline which summarize the material/news.
27. Photos if available, or where they can be accessed
in press section of your web site. No stock images.
28. No cover letter.

Distribution
29. Don't send press release out in a mass e-mailing
30. Don't pester contacts
31. Editors will not distribute anything sloppy, difficult
to read, or understand.
32. Mail release by first class mail.
33. Don't use any type of labels, including your return
address.
34. Add "PRESS RELEASE" and "Release Date:" on outside of
envelope.
35. Places to send press releases: [email protected][magazines];
[email protected][newspapers]; trade journals in your industry;
print magazines on the topic; online agencies that
distribute news releases.

(c) Copyright 2004, Catherine Franz. All rights reserved.

Catherine Franz, a Certified Professional Coach, specializes
in infoproduct development. Newsletters and additional
articles available: http://www.abundancecenter.com
blog: http://abundance.blogs.com/

In The News:

This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news

The Holmes Report

Creativity In PR 2017: The Rise Of The Creative Director
The Holmes Report
The sixth edition of the Creativity In PR study finds compelling evidence that creative directors are now calling the shots at PR firms. Arun Sudhaman 11 Dec 2017 // 2:08PM GMT. Creativity In PR 2017: The Rise Of The Creative Director. The sixth ...


The Guardian

Max Clifford ain't my scamster, say PR folk
The Guardian
Max Clifford ain't my scamster, say PR folk. The disgraced publicist, with his fabricated stories, did a disservice to the honest public relations industry but had no lasting influence on it, says Jane Hammond. Max Clifford arrives at Southwark crown ...
Max Clifford: Celebrity PR and sexual predator who showed no remorse for abusing his victimsThe Independent

all 2 news articles »

This BC Green PR campaign could deliver coalition coagulation
Business in Vancouver
In an ideal world you would have ideal representation that reflected the wishes of voters. After all, when there are three or more viable parties or candidates, a victory with around 30% hardly suggests decisive support. But the early critique of B.C ...

and more »

Director, PR
Charlotte Agenda
Ally Financial Inc. (NYSE: ALLY) is a leading digital financial services company and a top 25 U.S. financial holding company offering financial products for consumers, businesses, automotive dealers and corporate clients. Ally's legacy dates back to ...

and more »

New P-R board members take office | TribLIVE
Tribune-Review
Three new Pine-Richland school board members were sworn in on Dec. 3 as the group reorganized following November elections. Yet even as members expressed optimism ...

and more »

In brief: Redleaf briefed by reality start-up, PC Agency to PR Air Partner, hires at Higginson, Makara and Substance
PRWeek
Redleaf briefed by reality start-up, The PC Agency to support Air Partner, hires at Higginson, Makara and Substance. News. Share0 Tweet0 Share0 Share0. Redleaf briefed by reality start-up. Redleaf Communications has been appointed by UK-based immersive ...


Persistence at IU help lead city native to Mavs' PR job | High schools ...
Fort Wayne Journal Gazette
That's because Melton, a South Side High School and Indiana University graduate, is now in her 19th season with the NBA's Dallas Mavericks. Melton, who moved to Dallas in 1999, has been the Mavs' public relations director since 2004. For much of her ...

and more »

The Guardian

Max Clifford rewrote the rules of PR: a made-up story was as good as a real one
The Guardian
He understood journalism better than any PR I've worked with. He was, of course, also a master manipulator. My most embarrassing experience as a journalist was with Clifford and was caught on camera in a Louis Theroux documentary about the publicist. I ...
Max Clifford dead aged 74 – Disgraced PR guru dies in hospital after heart attack in jailThe Sun
Max Clifford Dies: British Entertainment PR Giant Was Jailed In Sex ScandalsDeadline
Max Clifford dies after collapsing in prison: PR guru was denied medical treatment, family claimTelegraph.co.uk
Mirror.co.uk -The Times -Independent.ie
all 126 news articles »

The Fire Arm Blog (press release) (blog)

Poland's New Pistol: The FB Radom PR-15 RAGUN
The Fire Arm Blog (press release) (blog)
In addition to adopting a new service rifle, Poland is also seeking to replace its current P64, P83 and WIST-94 pistols. In addition to the MSBS Grot 5.56×45 rifle, FB “Łucznik” Radom will also provide the PR-15 RAGUN, the Polish army's new 9x19mm ...


Campaign India

Paresh Chaudhry quits as Madison PR CEO
Campaign India
Madison PR CEO Paresh Chaudhry has quit the agency. He had joined Madison PR in June 2012 after PR veteran Veena Gidwani retired from the agency. In his 25 years in the PR and communications space, Chaudhry has been a corporate communications ...

Google News

Building Credibility Through Bylined Articles

As if making sure your company runs smoothly on an... Read More

How PR Helps Fiercely Competitive Managers

Fiercely combative business, non-profit and association managers use every PR... Read More

Managers: A Key to Your Survival

Most business, non-profit and association managers live to tell about... Read More

Media Training: Exposing Reporter Tricks -- Three Tactics Designed to Get You

A reporter's job is to get the most accurate and... Read More

Seven Tips To Get Your Press Release Noticed

If you're seeking to promote yourself or your new business... Read More

Creating Your Online News Room: How To Build a Site The Media Will Love

From time to time, people ask me how public relations... Read More

Sure-Fire Recipe for a Successful Public Relations Career

Without a solid, well-designed foundation, few buildings successfully withstand the... Read More

Anatomy Of A PR Campaign

The message is determined by analyzing the brand being marketed,... Read More

Sound Like Your Situation?

What a shame! Potentially productive public relations people resting on... Read More

Media Training - Essentials for ALL Office Professionals

Often the first point of contact the media has with... Read More

Why Good PR Warrants Your Attention

Because good public relations can alter individual perception and lead... Read More

PR tips for business

Question: Why should your business issue a press release? Answer:... Read More

How to Get $1000 worth of Advertising for $60

©2004 Jeffrey DobkinSixty dollars doesn't go a long way in... Read More

Press Release Preparation

Small Business Owners should send press releases out at least... Read More

10 Tips for Tantalizing News Releases

Want to get radio interviews and coverage in print publications... Read More

Media Training: When Reporters Bully You

UNDER FIREA friend whose organization is often in the media... Read More

Managers Who Tap Into PRs Value

Business, non-profit and association managers get a ton of satisfaction... Read More

Using Publicity As A Creative Marketing Tool

Publicity is an important and often overlooked tool of creative... Read More

Is PR All About Image? NO!!

That's like asking if advertising is all about type faces... Read More

Put Yourself in the Reporters Shoes

Imagine you're the technology reporter at a daily newspaper. You... Read More

Think Big

Would you like to be the next Dr. Phil, Suze... Read More

Levines Laws For Pitching With Panache

Excerpted from "Selling Goodness- The Guerrilla PR Guide To Promoting... Read More

10 Ways to Get the Media to Love You

So you've put yourself "out there" with a public relations... Read More

Get PR Off the Bench

Something that results in your most important outside audiences doing... Read More

Hispanic Media Training: How It Can Benefit You

How can media training help you create a successful Hispanic... Read More