Publicity From Thin Air

In an ideal world, your business would be overflowing with
newsworthy stories, and the media would be waiting with bated
breath for your next press release, ready to give you front page
coverage.

In the real world, however, it's not always so easy to generate
real news. There are only so many hot new products or
breakthrough achievements with which a business can capture a
journalist's attention.

So what do top publicists do to get news coverage for clients who
have no news to share?

They create opportunities for publicity from thin air. A good
publicist can quite literally invent a story that the news media
will eat up. And, best of all, they're usually stories that can
be presented with little or no adjustment year after year.

Here are few of the ways you can create a great story from
scratch:

Start a Hall of Fame. There are two reasons for you to take a
look at http://www.publicityinsider.com/HallOfFame.asp -- my very
own Public Relations Hall of Fame. First, it's filled with
examples of companies who have created great publicity stories
from thin air (the Pillsbury Bake-Off and the National Discount
Broker's Duck Quack, to name a couple) and second, it's an
example of a time-honored publicity technique -- the Hall of
Fame.

It couldn't be easier. For your field, create a Hall of Fame,
induct some of your industry's top luminaries, send out a press
release. You don't need a marble-columned building or bronze
plaques. A simple press release (and maybe a supporting website
similar to the Public Relations Hall of Fame) will do the trick.
Each year, induct some more members and send out another release.
Really, it's that simple.

Make a List. Mr. Blackwell made himself a household name with a
simple "Worst Dressed List". And the "Most Boring People of the
Year" list that gets huge press every year? It's the creation of
a single, very clever publicist from New Jersey. And take a
look at one of the more recent lists to get massive publicity --
the Most Annoying People of the Year from AmIAnnoying.com (
http://www.amiannoying.com/2002/mostandleas t.aspx).

The media simply devours lists. The best, the worst, the most,
the least, the top 10, the bottom 10, whatever. Is there actual
news here? Nope -- it's just entertaining, fluffy and a bit
gossipy. In short, lists are the perfect fodder for an editor
seeking to balance out all the horror and sadness of a typical
news day with a bit of levity. Lists such as these are
practically the reason "People" columns in newspapers were
invented.

Craft an Index. Here's a neat variation on the list concept.
Essentially a twist on the government's cost of living index, a
publicity index is a fun way to quantify a trend.

Let me give you an example of a good index that generated strong
publicity year after year. Back in my agency days, one of our
clients was the company that imported Moet Champagne. Somewhere
along the line, a very sharp publicist had a brainstorm, and
invented "The Moet Index". It was basically a list of some luxury
items -- such things as a Maine lobster, a jar of Russian caviar,
a diamond bracelet and, of course, a bottle of Moet -- with the
total cost of all the items if one were to purchase them. The
number was compared with the amount they would have cost last
year, and the year before and -- voila -- the Moet Index was
born. The Index purported to ask the question "How much more
expensive is living the good life this year as opposed to
previous years?" The media loved it, and Moet had a nice annual
story. They simply tallied up the new numbers each year,
distributed a press release, sat back and counted the clippings.

Create a Petition. Is there a hot topic in your industry? A
growing controversy? Something people would like to see happen
that's not taking place? Create a petition!

Thanks to the Internet, starting a petition drive is a breeze.
No need to stand outside supermarkets with a clipboard -- just
provide a link for your visitors and you're off and running!
Sites such as PetitionOnline.com
http://www.petitiononline.com/petition.html allow anyone to
start a petition for free.

Take a look at some of the petitions on the site: "Operation
Keep Vanessa on General Hospital"; "Request to CBS to air the
Lane Bryant Lingerie Show"; "Declare Sept. 11 a National
Holiday"; "Eminem For President In 2004". Whether serious or
lighthearted, a petition that generates lots of signatures is a
great publicity hook.

For example, take a closer look at the "Lane Bryant Lingerie
Show" petition. It notes that, because 60% of women in America
wear at least a size 14, CBS should provide a plus-size fashion
show as a counterpart to its airing of the Victoria's Secret
show. Now, I don't know who was behind this petition, but
imagine if you ran a website for plus-size women, and you were
the one who started the petition. And let's say you managed to
get 3000 people to sign the petition. Do you think you might have
a pretty good shot at getting coverage in newspapers, women's
magazines and other media outlets. Heck, yeah!

Petitions are an awesome way to create publicity from thin air --
and hardly anyone is using them for that purpose. Jump on this
idea and keep it to yourselves. This is one just for my Publicity
Insiders!

Here are my tips to create a story from thin air:

* Keep it light. Journalists know what you're up to, and
they'll play along if it's all in fun. Think in terms of placing
the story in the "People in the News" column or with a "notes"
columnist who specializes in lighter stories. Don't try to
pretend that your "Top 10 List" or online petition is
earthshaking news. Keep your tongue planted in your cheek and
you'll have a much better chance of placement.

* Keep it positive. Mr. Blackwell is pretty tart in some of his
comments and, I suppose, one of his targets could up and sue him
one of these days. That probably won't happen because he's well-
established and a star who took him to court would end up looking
like a bad sport. Still, for your efforts, try to stay positive
and avoid criticizing, ridiculing or otherwise embarrassing
anyone. We live in a litigious society, and there are folks who
wouldn't take kindly to finding themselves on the "Top 10
Buffoons of the Year" list. Let others take those chances. While
calling people boring, or annoying, or hideously dressed does
seem to generate attention, there are plenty of ways to succeed
taking an opposing approach. What about the most heroic, the
most inspiring, the coolest, the smartest, and so on? Let your
list, index, petition or Hall of Fame celebrate the positive in
our society or your industry, and it will reflect well on your
business.

* Keep it Relevant. To make it work for you, a created story
needs to fit your business. Mr. Blackwell is a designer, so a
worst-dressed list makes sense. It would do no good, however, for
a car dealership to put out such a list. Keep it relevant.Let
your story support your marketing message (e.g. Moet Index =
"Moet is part of the good life") and it will do more than fill
your clipping book -- it will fill your cash registers, too.

Bill Stoller, the "Publicity Insider", has spent two decades as
one of America's top publicists. Now, through his website, eZine
and subscription newsletter, Free Publicity: The Newsletter for
PR-Hungry Businesses http://www.PublicityInsider.com/freepub.asp, he's sharing -- for the very first time -- his secrets of
scoring big publicity. For free articles, killer publicity tips
and much, much more, visit Bill's exclusive new site:
http://www.publicityInsider.com

In The News:

Time For PR To Embrace Its Own Purpose  The Holmes ReportAgonizing over perceptions is pointless. The jigsaw pieces are in place for PR to finally step into a brave new world.
PR Can Ensure Cannabis Market Doesn't Go Up in Smoke - Tue., Feb. 19, 2019  O'Dwyer's PR NewsThe limited communications channels currently available to the burgeoning cannabis sector has the PR industry poised to serve this world in ways that ...
Six fundamental skills needed in modern PR  Media UpdateThe public relations industry is one that`s constantly in flux. As technology, procedures and methodologies develop – so should your skills as a PR professional.
The PR Industry's FOFO Problem: "Fear Of Finding Out"  The Holmes ReportMarketing and public relations continue to focus on reach and awareness. Is that because they're afraid of finding out whether they really make a difference?
Heathrow Airport begins review of consumer PR roster  PRWeekHeathrow Airport begins review of consumer PR roster. From PR Week.
Vivo picks PR partner for Malaysia market  Marketing InteractiveChinese smartphone brand Vivo has picked Sneaky Zombie to manage PR duties in Malaysia for six months, following a pitch held last month. Work for Vivo ...
TAG Heuer appoints Shadani Consulting as new PR agency for the Middle East  Arabian BusinessSwiss watchmaker TAG Heuer appointed Shadani Consulting as its communications partner in the Middle East, to oversee all PR and media outreach. Effective ...
Huawei mounts PR offensive amid growing security concerns  VentureBeatIn a pair of interviews, Huawei executives insisted there is no truth to accusations that China's central government meddles in the company's business.
Calysto Communications Celebrates 20 Years of PR and Marketing Communications Excellence  Business WireATLANTA--(BUSINESS WIRE)--Calysto Communications is proud to announce its twentieth year as the leading global marketing communications agency ...
Glass House PR introduces PR 2.0 to SMEs in Africa  Media UpdateGlass House PR will be addressing the public relations needs of SMEs in Africa with its new innovation, PR 2.0. Here, the team at Glass House PR provide their ...
Access-dgc reverts to Access PR brand, Nicola Patterson resigns as CEO  mUmBRELLA*Nicola Patterson has resigned as the CEO of Access-dgc, as the agency reverts back to its original Access PR brand, Mumbrella can reveal. In June 2017 ...
Frankie Cory resigns as Mischief CEO  PRWeekFrankie Cory resigns as Mischief CEO. From PR Week.
PR spinners test African business leaders on ethics and morality – results to be released at PR conference  Namibia EconomistPosted by Staff Reporter | Feb 19, 2019 | General News. PR spinners test African business leaders on ethics and morality – results to be released at. President of ...
NHS comms manager quits to form agency  PRWeekKristina Wilcock, assistant head of external comms at NHS Digital, has taken voluntary redundancy and will launch her own agency - Gifted Media Relations ...
Panjab University’s PR director gets Chanakya Award  Times of IndiaCHANDIGARH: Public Relations (PR) director at Panjab University, Renuka B Salwan, has been conferred with the prestigious 'Chanakya Award' for corporate ...
Grayling UK makes two hires including new creative and planning chief  PRWeekGrayling UK has appointed Nathan Kemp of M&C Saatchi Public Relations to a new, enhanced role overseeing creativity, alongside a new director hire in its ...
Cello Health and Forster partner to promote sustainability for pharma  PRWeekCello Health Communications and Forster Communications are working together on a new joint venture offering pharma clients a sustainability-based comms ...
Res Publica's Kristy Medudell joins Destination NSW as director of PR  mUmBRELLA*Kristy Meudell has departed Res Publica as its head of consumer PR to join Destination NSW as its director of PR and visiting media. Meudell was the head of ...
5 Secrets For Doing Your Own PR  ForbesWith more workers moving to freelance careers, it becomes increasingly important to understand how to promote yourself and your business. Here ...
PR Awards 2019 shortlist: Which are the agencies leading the pack?  Marketing InteractiveBeing in the PR field is not easy. In fact, we dare say it is one of the hardest fields to work in and recruit for. Our journalists work with you guys day in and out, and ...
How Instagram offers unique marketing opportunities - PR Daily  PR DailyBy Jeremy Juhasz Feb. 15, 2019. SHARE. Every organization wants proof that investing in social media marketing programs goes beyond awareness metrics.
Infographic: Six social media tips that PR pros can’t ignore  Media UpdateSocial media can be an effective PR tool – once it`s mastered correctly. The problem is that getting a handle on these digital streams of communication can take ...
30 jobs in the PR and marketing world - PR Daily  PR DailyObserving the warm feelings of Valentine's Day in the dead of winter seems incongruous. The cold weather has many dreaming of a beach and an umbrella ...
SM foundation receives Anvil for PR Excellence  INQUIRER.netFor its Annual Report, SM Foundation, Inc. was presented with an Anvil by the Public Relations Society of the Philippines (PRSP) under the Public Relations ...
Paquin Pops In New Drama About PR Called 'Flack' 02/18/2019  MediaPost CommunicationsThe new Pop drama series called “Flack” is less about the world of a celebrity publicist than it is the story of an addict who just happens to work in p.r.. Clearly ...
Zola doing his PR bit for struggling Maurizio Sarri Gianfranco Zola has defended Maurizio Sarri by  Teamtalk.comGianfranco Zola has defended under-pressure Chelsea manager Maurizio Sarri by citing Pep Guardiola as an example of how it can take time for coaches to ...
PR bodies to ask Finance Commission for share of funds  The Hindu14th Finance Commission directed entire funding to gram panchayats.
In brief: Frank wins Pernod Ricard events space; ex-Golin director joins PR Network; wins for Fabrick, Also, Mango  PRWeekIn brief: Frank wins Pernod Ricard events space; ex-Golin director joins PR Network; wins for Fabrick, Also, Mango. From PR Week.
Breakfast Briefing: Bernie's in again; Trump bolsters re-election comms staff  PRWeekSen. Bernie Sanders (I-VT) is making a second run for the White House. Vermont Public Radio got the scoop on Sanders' plans in an early morning interview ...
Facebook's head of PR leaves amid ongoing crises  EngadgetFacebook is seemingly bouncing from crisis to crisis. It might not be happy, then, that the company's leading communications exec is heading for the exit. Rec...
Creating a Sustainable PR Program in a Hits-Driven Mobile Game Ecosystem  GamasutraMobile games are a hits-driven business. This is at odds with good public relations campaigns, which thrive on consistency. Here's a brief explainer o.
PRWeek UK Top 150 Consultancies 2019 - entry deadline extended  PRWeekThe deadline for submitting figures for PRWeek's UK Top 150 Consultancies project has been extended to 5pm on Friday 22 February. This is what you need to ...
Zuma's nudge nudge, wink wink nuclear meeting with Pr...  Daily MaverickFormer finance minister Pravin Gordhan allegedly warned then president Jacob Zuma that unless done properly, a nuclear deal would make the arms deal ...
The PR Agency Behind Warby Parker, Everlane and Glossier Goes International  The Business of FashionNEW YORK, United States — Derris, the communications agency behind a lengthy list of direct-to-consumer brands including Warby Parker, Everlane, ...
A Kentucky PR firm was reportedly behind high schooler Nick Sandmann's statement on his viral confrontation with a Native American protester  INSIDERA Kentucky public-relations firm was reportedly behind the statement from the high schooler at the center of a confrontation with a Native American protester at a ...
Huawei launches a charm offensive — but PR execs say it may face a 'literally impossible' task  CNBCA Huawei board member said the company is committing to being more transparent for "the foreseeable future."
Heterochromatin anomalies and double-stranded RNA accumulation underlie C9orf72 poly(PR) toxicity  Science MagazineHow dipeptide repeats cause pathology. A repeat expansion in the chromosome 9 open reading frame 72 (C9orf72) gene is the most common known cause of ...
City Mayor says PR dep’t not functioning  Stabroek NewsGeorgetown Mayor Ubraj Narine on Monday attempted to convince the council that his office should have control of the Public Relations department because he ...
Meghan Markle sister Samantha attacks 'PR C**P' and 'imaginary' friends supporting Duchess  ExpressSamantha Markle launched a *fresh* attack against the Duchess of Sussex on Wednesday, claiming the anonymous sources speaking up in favour of Meghan ...
PR: MoneyToken Is Launching Its Own Exchange - in Collaboration With Huobi Cloud  Bitcoin NewsMoneyToken, one of the leading global crypto-lending platforms offering crypto assets-backed loans, has announced the launch of their new MoneyToken ...
Louisville PR firm played a key role in Covington Catholic controversy  Courier JournalLouisville public relations firm RunSwitch PR confirmed helping Covington Catholic student Nick Sandmann and his family after viral video's backlash.
PR: trade.io Enables Purchase of Cryptocurrencies With USD and EUR  Bitcoin NewsMonday, February the 4th, 2019, Hong Kong, Crypto exchange trade.io has announced a partnership with payment processor Simplex, enabling clients to ...
Blue Jays turn to media for new PR head  FanSidedThe Blue Jays have hired a well-known Toronto baseball columnist as their new head of baseball media, according to multiple reports.
Power Rankings: Puerto Rico Open  PGA TOURIt's been a long two years since the last Puerto Rico Open. Six months after D.A. Points secured victory in March of 2017, Hurricane Maria decimated the U.S. ...
Touchpoint Magna Carta boss named PR discovery of the Year  Myjoyonline.comClarence Amoatey, General Manager of PR consultancy firm, Touchpoint Magna Carta has been named the PR Discovery of the Year at the 7thNational PR and ...
Final IRP Proposal for Puerto Rico Calls for ‘Mini-Grids’ and Rapid Solar and Storage Deployment  Greentech Media NewsThe Puerto Rico Electric Power Authority this week filed a final draft of its 2019-2038 integrated resource plan, which calls for big deployments of solar and ...
PR firm suspends contract with former B.C. premier amid groping accusation  paNOWVANCOUVER — A global communications marketing firm says it is suspending its contract with former British Columbia premier Gordon Campbell in light of an ...
Puerto Rico Open betting preview and tips from Ben Coley  Sportinglife.comThe Puerto Rico Open makes a welcome return to the schedule following the devastation caused by Hurricane Maria and, as is always the case with these ...
PR: aXpire.io Updates - AXPR HODL Initiative and CoinExchange.io Listing  Bitcoin NewsaXpire.io is proud to announce the launch of its AXPR Prime program, which is a loyalty program for HODLERS of at least 250000 AXPR. Members of the ...
PR: Smartrade Launches Cryptocurrency Exchange  Bitcoin NewsFixed fees, hundreds of USD trading pairs, world class security BURLINGTON, Ontario Smartrade announces the launch and growth of their comprehensive ...
Sen. Bernie Sanders Says He’s Running For President In 2020  WBAL RadioWASHINGTON (AP) — Vermont Sen. Bernie Sanders, whose insurgent 2016 presidential campaign reshaped Democratic politics, announced Tuesday that he ...
The PR machine which is defaming the Vatican  MercatorNetA British publisher stands to make a motza from a book claiming that 80% of Vatican clerics are gay.
PR to run four new passenger trains: Sheikh Rashid  The News InternationalLAHORE: Minister for Railways Sheikh Rashid Ahmad Saturday said that four new passenger trains were in pipeline and announcement to this effect would ...
Area briefs: Trent Phillips tied for fifth at Puerto Rico  Spartanburg Herald JournalBoiling Springs alum and Georgia freshman Trent Phillips is tied for fifth at 4 under through two rounds of the Puerto Rico Classic at Rio Mar Country Club.
nsKnox Raises $15M Led by Viola Ventures & M12, Microsoft's Venture Fund, to Meet Growing Demand for Corporate Payment Protection  PRNewswireBOSTON and TEL AVIV, Israel, Feb. 19, 2019 /PRNewswire/ -- nsKnox, a leading provider of corporate payment protection solutions based on its innovative ...
PR firm suspends ties with Gordon Campbell pending U.K. sexual assault investigation  CHEKPublic relations firm Edelman says it's suspending its consulting arrangement with former B.C. premier and former high commissioner to the U.K. Gordon ...
PR providing free of cost travel facility to senior citizens: Rasheed  ARY NEWSISLAMABAD: Federal Minister for Railways Sheikh Rasheed has said senior citizens above age of 70 years are being provided with the free facility to travel, ...
Area Boys Basketball: PR-B bests Walker in close game  Brainerd DispatchWALKER—Louis Bueckers led the Pine River-Backus Tigers with 20 points and 10 rebounds as they defeated the Walker-Hackensack-Akeley Wolves 64-60 in ...
Georgia Tech Takes Lead at Puerto Rico Classic  Georgia Tech Official Athletic SiteRio Grande, Puerto Rico – Sophomore Noah Norton led the way with a 3-under-par 69 and is tied for first place individually, while No. 4 Georgia Tech paced the ...
Sean McGorty Runs PR (13:21), Hits World Standard in First Race with Bowerman TC in Boston  LetsRun.comBy Jonathan Gault February 8, 2019. BOSTON — Before the serious racing gets going at tomorrow's NYRR Millrose Games, a few members of the Bowerman ...
Albuquerque teacher helps out at Puerto Rico school  Albuquerque JournalALBUQUERQUE, N.M. — Volunteers worked on repairs to Colegio Bautista, which was hit hard by Hurricane Maria.
Infographic: Tips for reaching your target audience on Facebook - PR Daily  PR DailyIt's important that you get your Facebook ads in front of the right eyeballs. In order to have a successful Facebook marketing campaign, it's essential that you ...
testYechury alleges Modi Govt misusing RBI fund for 'PR Jumla'  United News of IndiaUniindia: New Delhi, Feb 19 (UNI) Lashing out at the Narendra Modi government over the 'misuse' of constitutional institutions, Communist Party of India-Marxist ...
Woman gives birth on JetBlue flight from Puerto Rico to Florida  WTOP(MIAMI) — “Baby on board” was given a whole new meaning on one JetBlue flight late Friday. JetBlue flight 1954 was en route from Luis Muñoz Marín ...
Puerto Rico's Utility PREPA Plans To Divide Island Into Renewable Energy Microgrids  ForbesAfter the catastrophe caused by 2017's Hurricane Maria, many Puerto Ricans were left without electricity for months. Now, the Puerto Rico Electric Power ...
Mom's sea of grief leads her on mission to Puerto Rico  WNEM SaginawEach day starts anew on the small Puerto Rican island of Vieques still emerging from devastating hurricanes more than a year ago.
The First Look: Puerto Rico Open  PGA TOURBack after a one-year hiatus as Puerto Rico cleaned up following Hurricane Maria, the island welcomes incoming Hall of Famer Retief Goosen and six other ...
Hemp, Inc. Celebrates Emerging Hemp Program in Puerto Rico as CEO Scouts Land for Hemp Growing Eco-Village and Other Hemp Growing Partners  NasdaqSpring Hope, NC, Feb. 19, 2019-- via NEWMEDIAWIRE-- Hemp, Inc., a global leader in the industrial hemp industry with bi-coastal processing centers.
New sales tax bonds issued under latest Puerto Rico debt restructuring  ReutersPuerto Rico's Sales Tax Financing Corporation, known as COFINA, issued $12 billion of new bonds on Tuesday as a federal court-approved deal between the ...
"The website looks like a GSCE project": PR pros take on launch of The Independent Group  PRWeekPR pros and industry leaders believe The Independent Group has a major comms challenge on its hands if it wants to avoid being a Brexit flash-in-the-pan.
Palo Alto Networks Announces Intent to Acquire Demisto  PRNewswireSANTA CLARA, Calif., Feb. 19, 2019 /PRNewswire/ -- Palo Alto Networks (NYSE: PANW), the global cybersecurity leader, announced that it has entered into a ...
Free Running Program Will Offer Hope to Thousands of Kids in Puerto Rico  runnersworld.comOlympian Beverly Ramos is helping to bring the restorative power of running to an island that's still reeling from months of loss.
Al Pacino takes a lunch break while filming his new movie Axis Sally in Puerto Rico  Daily MailEven legends have to take a lunch, which is what screen icon Al Pacino was seen doing on the set of his new movie in Puerto Rico on Monday. The 78 year old ...
Appeals Court Says Puerto Rico Board Was Illegally Appointed  Wall Street JournalThe board overseeing Puerto Rico's public finances was illegally appointed, a U.S. appeals court said in a Friday ruling that casts uncertainty over the U.S. ...
Inside John Bolton's Month-Long P.R. Campaign Against Venezuela's Government  TIMETo hear it from National Security Advisor John Bolton, it's time for America to launch all measures short of war to push Venezuelan President Nicolás Maduro ...
Cruise ship crashes into pier in Puerto Rico  Sky NewsNorwegian Cruise Line says the crash was caused by prevailing winds, which drove the ship into two mooring points.
HUD acknowledges recent shutdown slowed pace of recovery aid to Puerto Rico | TheHill  The HillThe Department of Housing and Urban Development (HUD) acknowledged in a letter to Sen.
A Homecoming for “Hamilton” in Puerto Rico  The New YorkerMichael Schulman and Rick Negron, who plays a Trumpish King George III in the hit musical “Hamilton,” stroll the plazas of Negron's home town.
EU blacklists Panama, The Bahamas, Puerto Rico, Trinidad and Tobago, USVI  Caribbean News NowBy Youri Kemp Caribbean News Now associate editor [email protected] BRUSSELS, Belgium — Afghanistan, American Samoa, the Bahamas, ...
The EU’s Dirty Money Blacklist: North Korea, Syria, and… Puerto Rico?  Foreign PolicyThe U.S. Treasury Department scolded the European Union for including U.S. territories on a list of dirty money hotspots around the world, telling American ...
Puerto Rico wins court approval for sales tax-backed debt restructuring  CNBCA U.S. federal judge on Monday approved a plan to restructure $17 billion of debt from Puerto Rico's Sales Tax Financing Corporation, known as COFINA, ...
The public relations war over freshwater has re-started  Stuff.co.nzOPINION: Around this time last year, I wrote about a seemingly innocuous PR campaign called Swim *Fresh*, which encouraged New Zealanders to appreciate ...
Bukalapak in PR Disaster After CEO's 'New President' Tweet  Jakarta GlobeJakarta. Bukalapak, one of Indonesia's four unicorn startups, is facing a public relations disaster after its founder and chief executive, Achmad Zaky, expressed ...
A pilgrimage to the keeper of Puerto Rico’s past, before she disappears  San Francisco ChronicleI knew I wanted to be a food writer. That's why I went to culinary school. I figured that if I was going to do any justice to the pen and paper, I better know the ins ...
Just In Time Staffing brings workers from Puerto Rico to fill Lake County area jobs  News-Herald.comA critical shortage in Lake County's workforce has prompted Just In Time Staffing to recruit people from Puerto Rico to fill job openings for their clients.
Rebuilding a Puerto Rico Barrio: ‘Dead Is the Only Way They’ll Ever Get Me to Leave’  The New York TimesHurricane Maria led to a host of new plans to fix island barrios plagued by chronic flooding. A look at the Vietnam neighborhood shows why they may never be ...
Brock Long: FEMA chief criticised for Puerto Rico disaster response quits amid expenses scandal  The IndependentThe chief of the Federal Emergency Management Agency (FEMA) announced that he will be stepping down amid controversy amid a row over alleged misuse of ...
Study: Puerto Rico received slower, less "generous" federal disaster aid than Texas, Florida  CBS NewsThe federal government's response to hurricanes Harvey and Irma on the mainland was faster and more "generous" — in terms of resources and funds — than ...
Global Spain vs. Catalan separatists: The ultimate PR battle  POLITICO.euAhead of a high-stakes criminal trial, Madrid wants to fight the narrative of secessionist leaders on the international stage.

How to Write News Releases that Get Noticed

What do you do with junk mail? Are you like... Read More

Dont Need No Stinking PR?

Almost assuredly you do, especially when your most important external... Read More

Getting to Know Your Local City Council Members

The easiest way to meet city council members is to... Read More

Between Now and Economic Recovery

There's still time to review your public relations program like... Read More

Press Kit Elements That Work

Considering how fundamental they are to the publicist's trade,it's always... Read More

3 Reasons to Tap into the Power of Publicity

Publicity is obtaining editorial coverage or features for your business.... Read More

Financial Planners Publicity - Dont Wait, Media Folks Want Your Free Publicity

Looking to get your name into a magazine? You need... Read More

Top Ten Tips For Great Sound Bites

If you're an online business using public relations (PR) to... Read More

How to Master Communication Even if you failed High School Grammar

Does the thought of knowing your verbs from your adjective... Read More

Sure-Fire Recipe for a Successful Public Relations Career

Without a solid, well-designed foundation, few buildings successfully withstand the... Read More

Guerrilla PR- Chapter One

THE NATURE OF MEDIAThirty years ago, Marshall McCluhan, the father... Read More

The Non-business Business

Think for a moment! If you were to do a... Read More

Managers: Get Real, Please!

Personnel mentions in the newspaper and product plugs on radio... Read More

How To Write A Press Release: The 10 Commandments Of A Great Lead Paragraph

How to write a press release is a major challenge... Read More

She Who Has the Gold...

?makes the rules, of course.But when the gold takes the... Read More

The Worst PR Mistakes

For a business, non-profit or association manager, they could be... Read More

A Guide to Optimizing Public Relations Content

This guide to "SEOing" your PR efforts can help you... Read More

How Marketing-Minded Financial Planners Get Publicity

You've probably noticed, if you live on this planet, that... Read More

How to Form a Relationship with a Newspaper

How do you make a good relationship with a newspaper... Read More

Media Kit: 25 Component Possibilities

Media kits include a combination of information whether created for... Read More

Effective Public Relations: Why Did Bec And Lleyton Do It At 3:15AM?

If you are in Australia at the moment, it is... Read More

Five Publicity Buckets For Marketing-Minded Financial Planners

Maybe you've seen another financial planner on TV, and thought,... Read More

Two Donts for Financial Planners Seeking Free Publicity

Many of my clients have had the misguided perception that... Read More

Managers: A Key to Your Survival

Most business, non-profit and association managers live to tell about... Read More

Building Credibility Through Bylined Articles

As if making sure your company runs smoothly on an... Read More