How To Get Zero Cost Publicity For Your Business Part 2

This is the ending to my previous article, How to get no cost publicity for your business. Some other options include signature files, joint ventures, free for all links, informational articles, webrings, and giveaways.

Signature files are great ways to get free publicity for your business. It's just a short blurb at the end of your email. It's not considered spam. Of course, you shouldn't just send blank emails to people, just so they'll see your signature file. That might be considered spam to some people.

Joint ventures are also great ways to get free publicity for your business. Joint ventures are fairly easy to set up. Just find someone who is not in direct competition with you that may benefit from your book, product or service. Ask them if they will promote your product to their list in exchange for a link on your website or an announcement to your list. Most business owners will agree to such an arrangement as this is a win-win for everyone.

Another way to get free publicity for your business is to join as many webrings related to your business that you can find. Once again, this costs you nothing, and you get new traffic. A good place to find webrings is I also host a webring for people that are in the online marketing and advertising business. You can join it by visiting or by visiting my website at and looking for the Marketing and Advertising webring.

Also, you can gain free publicity by writing informational articles. My suggestion is that you post these for free and include a resource box at the end of your article with your contact information and a short blurb about the product or service you are trying to promote.

Another source of free publicity is free for all links. A free for all links page is just what it sounds like. Anyone can list their url on this person's page. The only catch is that some pages may collect an email address from you and send you a lot of emails. I would just put in an email address that I didn't mind getting a lot of emails at.

Finally, giveaways are an excellent way to get free publicity for your business. You could give away a report, an e-book, or even a coupon for discounted services. These are just a few of the ways that you can get free publicity for your business. I'm sure your creative minds will come up with some additional ways.

DeAnna Spencer publishes the weekly ezine Prospecting and Presents. All subscribers get one free ad per week. Subscribe today by visiting

In The News:

What is Public Relations?  Small Business Trends
Puerto Rico Se Levanta. Again.  The New York Times
Women: Dominating PR in BR  Greater Baton Rouge Business Report
Political PR Power 50  City & State

PR: The Wildcard Marketing Strategy

What is the true purpose of public relations and how... Read More

Advertising Is Dead. Long Live PR

Although I still believe there is a place for advertising... Read More

Talk Radio Success

You do not have to hire a publicist or advertise... Read More

Networking: 17 Essential Strategies In The 21st Century

It is virtually impossible to succeed professionally and personally without... Read More

Media Training 101: When 60 Minutes Knocks On Your Door

You never know when 60 Minutes will knock on your... Read More

PR: How Sweet It Is!

The public relations goal and strategy make sense; the message... Read More

Smashing the Myth of the Press Release

A musician spends years honing his craft. He writes world-class... Read More

Dont Need No Stinking PR?

Almost assuredly you do, especially when your most important external... Read More

How To Get Press To Come To You

Have you ever noticed how the same people's names always... Read More

Attention PR Shoppers!

As a business, non-profit or association manager, what do you... Read More

Are There Secrets to Gaining Media Coverage?

Are there secrets to gaining media coverage or is it... Read More

Marketing-Minded Financial Planners, Focus on Main Points During an Interview

You never want to inundate a reporter with information, but... Read More

PR? Why?

Well, for starters, because good public relations can alter individual... Read More

Write Press Releases That Dazzle

When a reporter is wowed, intrigued, surprised or captivated by... Read More

Making Press Releases Work - Creating News Where None Existed

Aren't you tired of hearing how extremely easy it is... Read More

Managers: Get Real, Please!

Personnel mentions in the newspaper and product plugs on radio... Read More

Yes, There is a PR Sweet Spot

And here it is: public relations alters individual perception leading... Read More

PR: Room at the Bottom?

When special events and communications tactics rule the PR roost... Read More

A Company That Doesnt Need Public Relations?

Really? You mean there are NO perceptions and behaviors peculiar... Read More

Much Ado About A Lot!

I say public relations can be a matter of survival... Read More

Editorial Calendars: A Key to Publicizing Your Business

What is the one thing that all of the best... Read More

The Ultimate PR Edge: Getting Reporters To Open Your E-Mails

You know that getting publicity is vital to the health... Read More

Publicity - How to Write a Headline That Will Garner Free Publicity

Taking your ad and turning it into paragraph-style prose is... Read More

The Most Important PR In America

Just happens to be public relations activity that alters individual... Read More

Speak Up

Another way to really become known in your area is... Read More