The 7 Deadly Sins of Press Releases

A press release is often your only chance to make a great first impression.

Newspapers, magazines and trade publications receive them by the truckload. That means sloppy, inaccurate, pointless releases are the first to hit the newsroom wastebasket. To make sure yours isn't one of them, avoid these 7 Deadly Sins:

1. Providing insufficient or wrong information on your press releases, particularly telephone numbers. Releases must be complete, accurate and specific. (Note: A news release is the same as a press release.)

2. Writing too long. They should be no longer than a page.

3. Sending it too late. Mail or fax it to local media at least two weeks before an event, preferably three or four. Major magazines work four to six months ahead of time.

4. Sending a release with no news value. News is what happens that is different. If it isn't different, it isn't news.

5. Blatant commercialism. Avoid hackneyed words and phrases such as spectacular, incredible, the only one of its kind, breakthrough, cutting-edge, unique and state-of-the-art.

6. Omitting a contact name and phone number. At the top of the first page in the left corner, let editors know who they can call if they have questions. Include day, evening and cell phone numbers.

7. Calling after you send a release and asking questions like "Did you get my news release?" or "Do you know when it will be printed?" Don't follow up with a phone call to see if the media got your release, unless you are absolutely sure that someone will check for you. Most reporters and editors don't have time. If you do follow up, make sure you have a reason to call. Suggest a particular angle to your story, or ask the media people if they need any other information.

Joan Stewart publishes the free ezine "The Publicity Hound's Tips of the Week," packed with valuable tips on how to generate thousands of dollars in free publicity. Subscribe at http://www.PublicityHound.com and receive free the handy checklist "89 Reasons to Send a News Release."

In The News:

This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news

Forbes

PR Pros Team Up To Help Brands Overcome Marijuana Marketing Challenges
Forbes
More than 60 percent of Americans support marijuana legalization – a figure that has nearly doubled since 2000. Nine states and Washington D.C. allow recreational use, and 30 states have comprehensive medical marijuana programs. You'd think with this ...


American Inno

How This PR Professional Started Over as a Successful Coder
American Inno
When it came to his communications career, Matt Wojtkun had it all. Wojtkun had successfully navigated an illustrious PR career in D.C., eventually landing the role of vice president at Weber Shandwick, a major national public relations firm. That wasn ...


MuMbrella

To the PR industry: It's time to stop blowing your own trumpet
MuMbrella
But I'm afraid it's the red card he's reaching for. You've got us bang to rights. For even those paragons of modesty and self-effacement – my PR sisters and brothers – have, to use the common parlance, been bigging it up large with tales of their ...


PR News - For Smart Communicators (blog)

How PR Can Improve Gender Equity in Media Coverage
PR News - For Smart Communicators (blog)
In a column last week, David Leonhardt of the New York Times called out himself and fellow journalists for the shortage of women's voices in media. Despite his focus on equity, Leonhardt observes he is not quoting enough women. To his credit, he has ...


The CIA's unprecedented PR push to make Gina Haspel its director
Columbia Journalism Review
As of Monday morning, Gina Haspel is director of the CIA, replacing Mike Pompeo, despite her history of participation in the agency's torture program. It's hard to imagine such a smooth path through the nomination process without the unusual and full ...

and more »

World's First Exclusive 360-Degree Spherical Image Processor to Make Its Debut at Computex 2018 Introducing ...
PR Newswire (press release)
TAIPEI, Taiwan, May 21, 2018 /PRNewswire/ -- Capitalizing on the global trend of 360-degree imaging and virtual reality (VR), the world's first spherical image processor designed exclusively for 360-degree imaging is poised to hit the market. The ...


Paulick Report

PR Special Fasig-Tipton Midlantic: The Evolution Of A Racing ...
Paulick Report
We are once again pleased to offer an exclusive print publication, available here and on the sales grounds of the Fasig-Tipton Midlantic Sale of 2-Year-Olds in ...

and more »

Hollywood Reporter

Rep Sheet Roundup: Mayim Bialik Signs With Icon PR
Hollywood Reporter
Who got signed, promoted, hired or fired? The Hollywood Reporter's Rep Sheet rounds up the week in representation news. To submit announcements for consideration, contact [email protected] Another big pop-culture wedding. Mayim Bialik has ...


Kudelski Group and U-blox to Collaborate on Secure Connectivity
PR Newswire (press release)
The Kudelski Group (SIX: KUD.S), the world leader in digital security, and u-blox (SIX: UBXN), a global leader in positioning and wireless communication technologies for the automotive, industrial and consumer markets, today announced the signing of an ...

and more »

PRWeek

Royal Wedding a PR hit even though palace press team 'lost control'
PRWeek
Duncan Larcombe, a biographer of Prince Harry and former royal correspondent who has now entered the world of PR, was more critical still. Larcombe, a consultant at 72Point, said Kensington Palace "hadn't banked on" Thomas Markle being willing "to do ...
Palace needed PR strategy as much as a wedding plannerThe Times
Is Prince Charles walking Markle down the aisle just a savvy PR stunt?Times LIVE
The PR disaster that is the royal wedding of Prince Harry and Meghan MarkleDeccan Chronicle
CBC.ca
all 27,276 news articles »
Google News

For Marketing-Minded Financial Planners, Small Publications Can Have Great Publicity Impact

Just because a publication is small doesn't mean that getting... Read More

Marketing-Minded Financial Planners: Get Free Publicity by Choosing the Right Outlets

Sure, any publicity is good. But don't invest time and... Read More

Public Relations Productivity

Should it be measured in "publicity by the pound," or... Read More

Tough Times, Tough Tactics

When times are tough, it's no time to ignore those... Read More

A Managers PR Paradigm

If you manage a department, division or subsidiary for a... Read More

How About MANAGING Your Own PR?

It's one thing for a senior manager to approve story... Read More

Marketing-Minded Financial Planners, Join Your Professional Organization to Get Free Publicity

Unlike some professionals like lawyers and doctors, financial planners aren't... Read More

VIP Database; Does Your Company Have One?

The VIP databases are fun to create and can be... Read More

Media Relations: How to Get Your Letter to the Editor Published

You may remember Forrest Gump's Vietnam pal ? the one... Read More

Publicity: Show a Reporter You Care by Inviting Them to Fact-Check

Just like a financial planning client fears not having enough... Read More

Guerrilla PR- Chapter One

THE NATURE OF MEDIAThirty years ago, Marshall McCluhan, the father... Read More

Can Newbies Avoid The Pitfalls?

Yes indeed! If you are a young person who has... Read More

Add Some Firepower to your PR

Sure, as tactics usually presented to business, non-profit and association... Read More

Publicity - How to Write a Headline That Will Garner Free Publicity

Taking your ad and turning it into paragraph-style prose is... Read More

Publicrelationistas?

Is that what we are? Fanatic, over-the-top disciples of some... Read More

E-Mail Media Releases

E-mail is becoming the preferred way to receive media releases.... Read More

What Some Pros Know About PR

They know they had better do something positive about those... Read More

Financial Planners, Why Advertise When Free Publicity and Marketing Is Better?

Commit this to memory, please: To get in the media,... Read More

Writing a Press Release: How to Write Quotes

Ideally, you will have two types of quotes in your... Read More

Why Not Juice-Up Your PR?

Say, from tactics like special events, brochures and press releases... Read More

3 Essential Elements For Turning Your PR Pitch Into Publicity Exposure

1) Establish Rapport, then get the editor/producer excited.There's not a... Read More

How to Write a Media Release That Wins You Coverage & Exposure

The Today show? The New York Times? Vanity Fair? What's... Read More

The Three-Mile Radius

In last year's animated film Shrek II, a giant gingerbread... Read More

Media Relations: How We Landed on the Wall Street Journals Front Page

Media relations is a great profession.On good days, I earn... Read More

Dont Do This to Your News Release!

Hundreds of thousands of News Releases are sent out all... Read More