16 Publicity tips for Restaurants

With a dismal failure rate of more than 75 percent among restaurants, you must be sure you do everything you possibly can do to promote your restaurant through free publicity. Here are 16 tips that will boost your publicity efforts and help you finally get noticed--even if you don't have a big advertising budget.

1. Call the advertising department of every newspaper and magazine you want to get into and ask for a copy of their editorial calendar. It's a free listing of all the special topics and special sections coming up during the calendar year. It will tip you off to sections where your story idea would be a good fit, so you can query the editor weeks and even months ahead.

2. Call the food editor or columnist from your local newspaper and invite her to lunch or coffee-or to your restaurant. Offer yourself as a resource. Ask "how can I help you?" Feed her tips and story ideas. Become such a valuable source that she keeps coming back to you for more information and eventually writes about you.

3. Produce your own television show on your cable TV company's community access channel. The station will rent you the camera equipment for about $20. You can produce either one show or an entire series of programs, from how to cook with fresh garden produce to a show on how to buy fine wines. Air time is free. Call your cable company for details.

4. Build a network of other restaurant and food industry professionals-even if they are your competitors. Agree informally that you will refer reporters to each other whenever the media calls. Often, reporters want more than one source for a story. It's a chance for all of you to get additional publicity.

5. Whenever someone asks you to write for their electronic newsletter or online magazine, visit their web site first and see if they have a resource section where you would be a good fit. Ask to be listed for free, in exchange for providing an article.

6. If you publish an interesting print newsletter with information about new trends in your industry, helpful tips for your employees or interesting stories about things that happen in your restaurant, send complimentary issues to local and national food columnists, food reporters, restaurant industry trade publications and other publications whose audiences you want to get in front of. You'll be amazed at how many reporters start calling you for interviews.

7. Don't forget newspaper and magazine columnists. They're always hungry for fresh ideas. Keep in touch with them and feed them ideas regularly. Tell them about trends you are seeing in your industry.

8. Call local radio talk show hosts and invite them to call on you when other guests cancel. They will be thankful you offered. Write articles for industry newsletters. My favorite resource is the Oxbridge Directory of Newsletters, which lists more than 18,000 newsletters by topic and includes detailed information on the type of audience and subjects covered. Most larger libraries have this resource directory.

9. Contact your trade association and ask them to refer reporters to you. Many reporters who don't know where to find sources start by calling trade associations.

10. Always refer to yourself as an "expert" in your marketing materials, at your web site, in your email signature file, and in your media kit. The media always seek out experts and interview them.

11. If you receive a favorable restaurant review, reprint it on placemats, or frame it and post it in your restaurant wall. Quote from it in your paid ads. Post it at your website.

12. If you have found innovative ways to attract and retain employees, let the media know. The labor shortage in the restaurant industry is a hot topic.

13. Suggest profile stories of employees who have interesting hobbies or participate in outstanding community service projects. The reporter will ask them where they work-and that's more publicity for you.

14. If your restaurant is a tourist attraction, pitch a story idea to in-flight magazines.

15. If you attend trade shows for the restaurant industry, hook up with reporters who are covering the show and pitch story ideas about trends in your industry, or an idea about your restaurant.

Joan Stewart, a.k.a. The Publicity Hound, shows you how to use the media to establish your credibility, enhance your reputation, sell more products and services, promote a favorite cause or issue, and position yourself as an employer of choice. She publishes "The Publicity Hound's Tips of the Week," a free ezine on how to generate thousands of dollars in free publicity. Subscribe at her website at http://www.PublicityHound.com and receive by email the free checklist "89 Reasons to Send a News Release."

In The News:

The 5 most popular stories on PR Daily this week - PR Daily  PR DailyThis week, PR Daily readers were interested in response to Gillette's marketing campaign, the importance of social media for marketers, annoying PR habits and ...
CIPR launches service to help clients recruit PR talent and agencies  PRWeekThe Chartered Institute of Public Relations (CIPR) has launched a client adviser *service* to guide businesses through the process of hiring public relations ...
PR: The Faireum Blockchain, A New Way to Invest, Play and Everything In Between  CoingapeFaireum releases its new blockchain-based technology that will break ground for crypto investors, traders and online gamblers alike.
PR Positions Cannabis as Part of Fit, Healthy Lifestyle - Fri., Jan. 18, 2019  O'Dwyer's PR NewsPR, not marketing, will drive the conversation about cannabis away from recreational use towards its role in maintaining a fit and healthy lifestyle.
PR salaries to be squeezed in 2019 - analysis  PRWeekPR professionals looking for a new job should not expect a substantial rise in pay, as advertised salaries are forecast to track well below inflation this year, ...
How to prove your PR value in 2019  G2 CrowdPublic relations and marketing work very closely that, often, the lines get crossed. If you're a PR professional, learn tips on how to prove the importance of your ...
Target Restructures Communications & Marketing Amid PR Agency Review  The Holmes ReportMINNEAPOLIS — Target has upped its two top marketing execs — Katie Boylan and Rick Gomez — as part of a larger revamp of how the retail giant handles its ...
As Techlash Grows, Microsoft's $500M Housing Pledge Is More Than Just Good PR  TheStreet TechFor tech companies, investments like Microsoft's $500 million housing pledge are more than just good PR. Amid growing mistrust of the industry, good corporate ...
Provoke Piers: PR agency launches tool for triggering Piers Morgan  PRWeekIt's becoming the PR tactic du jour - and now a PR agency has launched a website dedicated to generating campaign ideas to trigger Piers Morgan. News.
PR mogul Frieha Altaf hits back at allegations of workplace harassment  The Express TribuneFormer intern had accused CEO of Catwalk PR of treating her employees like slaves.
7 PR Trends That Will Help You Prepare For 2019  Inc.Building trust -- with clients, with journalists, with audiences -- is still the name of the PR game. It's only the tactics that have changed.
Ashish Tiwari, head digital marketing and PR at Hero Cycles, steps down  ETBrandEquity.comHe was also behind one of the most successful moment marketing initiative during Kerala floods, which was appreciated by the likes of Mr Shashi Tharoo..
Ashish Tiwari, head Digital Marketing & PR at Hero Cycles, steps down  afaqsAshish led the digital marketing & PR team for the last two years.
Be out front with your company culture  PRWeekBe out front with your company culture. From PR Week.
Gillette debate cuts two ways  PRWeekA new ad from the iconic razor brand has set the internet on fire with debates around Gillette's new The Best Men Can Be positioning - this and other recent ...
ANALYSIS: At UN, another PR ‘victory’ for Abbas  The Jerusalem Post - Israel NewsOne official called it a “major public relations victory for President Abbas and Palestine.”
OPEC Mulls US PR Push - Thu., Jan. 17, 2019  O'Dwyer's PR NewsThe Organization of Petroleum Exporting Countries, which supplies 40 percent of the world's oil, is considering a PR program in the US to bolster its image.
Ikea seeks agency for new global PR account  PRWeekAround half a dozen agencies have been contacted to pitch for the account, with the world's largest furniture retailer focused on consultancies with a global ...
Breakfast Briefing: Tesla plots a 'very difficult' roadmap  PRWeekTesla is planning to cut about 7% of its workforce, or about 3,000 positions, as it looks to lower the price of its Model 3 sedan and boost production of the car.
P-R supervisors to vote on school start time adjustments  Tribune-ReviewThe Pine-Richland school board is slated to vote on a measure approving a change in school start times at its Feb. 11 meeting. The proposed start times, which ...
Metro PR Cofounders Tess Finkle And Laura Michael On Finding The Yin To Your Yang In Business  ForbesTess Finkle likes to call Laura Michael the yin to her yang. It's an endearing sentiment from the two cofounders of Metro PR, a female owned-and-operated ...
Gwinnett businesswoman named Public Relations Society of America fellow  Gwinnettdailypost.comJennifer Grizzle, owner and founder of The PR Studio, Inc., is one of 11 new fellows who were welcomed into the college — an honorary organization within ...
Crisis and PR Experts Are In Agreement About R. Kelly’s Future  VultureR. Kelly needs to keep his mouth shut and disappear. That's the near-unanimous feeling of the millions of people who watched Lifetime's Surviving R. Kelly ...
PR pros: Gillette's 'clunky' masculinity campaign 'not the best an ad can get'  PRWeekPR leaders and creatives have applauded the sentiment, but slated the execution of Gillette's new campaign ad that tackles 'toxic masculinity'. News Analysis.
PR tender issued in effort to attract more British tourists  The Irish TimesTourism Ireland says opportunities to entice visitors from Britain persist despite Brexit.
Confessions of a PR person: ‘Companies have been burned by PR firms a lot’  DigidayIn our latest Confessions series, a publicist reveals how they were poached by a client.
FACT CHECK: Were US Democratic Lawmakers 'Partying' in Puerto Rico During the Government Shutdown?  Snopes.comDemocratic Party lawmakers were "partying" at a Puerto Rican retreat scheduled in the middle of the partial federal government shutdown.
Only 10000 expected at DC Women's March, amid PR battle and clash with National Park Service  WUSA9.comWASHINGTON, D.C., USA — What was once a uniquely American moment is likely to fade into memory this weekend, when the latest Women's March is ...
PR: Fomo2Moon - A Blockchain Lottery for Everyone  Bitcoin NewsTired of blockchain projects that hoard your money without delivery? Fed up with the infinitesimal winning chance of traditional lotteries? What if there's a Lottery ...
The Mixed Reception of the Hamilton Premiere in Puerto Rico  The AtlanticPolitical discord coupled with the lingering effects of 2017's Hurricane Maria challenged the arrival of the famed musical.
From Boardroom to Living Room: How Facebook’s Many PR Initiatives Intertwine to Deliver Its Messaging  AdweekOn the bad side of the news spectrum, Facebook has been dealing with crisis after crisis after crisis after crisis. On the good side, the social network continues to ...
Mesut Ozil ups PR war that’s antagonising Arsenal – so will he play Chelsea?  The SunUnsettled midfielder makes another post over his fitness and hunger to play ahead of Chelsea clash in attempt to throw spotlight on Unai Emery decision to axe ...
Lin-Manuel Miranda Brings ‘Hamilton’ to a Troubled but Appreciative Puerto Rico  The New York TimesThe show's creator hopes its 17-day run in San Juan will call attention to the struggling island's needs as well as its riches.
PR management firm Cision is acquiring Falcon.io to expand into social media marketing  TechCrunchSocial media has become a primary conduit for getting the word out, in some cases proving to be an even stronger force for publicity than more traditional media ...
Democratic delegation’s trip to Puerto Rico becomes a target for Trump  Washington PostSAN JUAN, P.R. — It had been planned for months: the largest-ever congressional delegation to Puerto Rico. It would start with briefings on the continuing ...
PR: Cryptex Global: A Crypto Portal with global liquidity  CoingapeCRYPTEX GLOBAL is a Crypto to Crypto Trading Portal, registered, licensed and established in Dubai, UAE set to roll the market. CRYPTEX GLOBAL trades ...
Trump tried to deny Hurricane Maria relief money to Puerto Rico  VoxA Washington Post article on the resignation of deputy Housing and Urban Development Secretary Pam Patenaude, a housing policy professional who's been ...
Grayling hires ex-Boris Johnson adviser  PRWeekBen Gascoigne, a former adviser to Boris Johnson as both Foreign Secretary and Mayor of London, is joining Grayling UK as a director in its public affairs team.
How to PR your life and influence people  New Zealand HeraldCould individuals benefit from applying the principles of PR to their own lives?
PR: Prime XBT $1,000,000 giveaway returns after being suspended due to huge interest  CoingapeLast Friday, January 11th, a new cryptocurrency trading platform, Prime XBT, announced the official start of the largest giveaway in 2019. The giveaway, which ...
Steve Smith's media re-emergence is PR but his humility is genuine  The GuardianThe redemption of Australia's fallen captain is spin but the man himself remains believable.
A Wave of Daytime Killings Has Puerto Rico on Edge  The New York TimesThe killing of Kevin Fret, a gay musician with a huge social media following, is only the latest in a series of brazen murders that have plagued Puerto Rico.
Lin-Manuel Miranda’s Passion for Puerto Rico  The New York TimesThe island has shaped the “Hamilton” creator's identity. Now he's bringing the musical to San Juan, and things are getting complicated.
Why the White House is attacking Democrats for traveling to Puerto Rico, explained  Vox.comPresident Donald Trump on Monday attacked roughly 30 House and Senate Democrats for traveling to Puerto Rico over the weekend amid a partial government ...
Warren to visit Puerto Rico as administration considers diverting hurricane funds to border wall  CNNWashington (CNN) Sen. Elizabeth Warren is planning to travel to Puerto Rico next week, marking her first visit to the Caribbean island as a presidential hopeful ...
Kevin Fret: Rapper shot to death in Puerto Rico at 24  CNNRapper and LGBT activist Kevin Fret was shot to death Thursday as he rode a motorbike in Puerto Rico, CNN affiliate Noticentro.tv reported.
Missouri congressman apologies for yelling ‘Go back to Puerto Rico’ to colleagues  KTVI Fox 2 St. LouisST. LOUIS (AP) – A Missouri congressman has apologized for yelling “go back to Puerto Rico” at Democrats on the House floor during a heated debate over the ...
Madonna Signs With Public Relations Vet Kelly Bush Novak  VarietyMadonna has a new public relations team. The singer has signed with Kelly Bush Novak of ID, whose clients include Serena Williams, Alfonso Cuarón, Ben ...
Is Boney Kapoor ANGRY with Janhvi Kapoor’s PR team because of Sara Ali Khan? – details inside  Times NowBoney Kapoor has had a rather upsetting week. First it was the Priya Prakash Varrier's Sridevi Bungalow and now it is Janhvi Kapoor's PR team that has got him ...
Facebook To Victoria's Secret, 5 Biggest PR Disasters Of 2018  NDTV NewsCompanies from Facebook to Victoria's Secret gave themselves completely avoidable black eyes.
Jimmy Fallon Was Involved In A Zip Line Accident In Puerto Rico  BuzzFeedJimmy Fallon recently filmed an episode of "The Tonight Show" in Puerto Rico. Guests of the special taping will include Lin-Manuel Miranda and the cast of ...
Fallon and Lin-Manuel Miranda Host Puerto Rico 'Tonight Show' and More Late Night Highlights: Watch  Hollywood ReporterThe Hollywood Reporter's Late-Night Lately rounds up the best sketches and guests with a look at what's to come next week.
PR: Write off Crypto Losses With CoinTracking.info  Bitcoin NewsLast Thanksgiving, Bitcoin was in the middle of a bull run that would result in a record high of $19511 just before Christmas. Now, Bitcoin is worth just $3752.
PR: Dentacoin Trusted Reviews Revamped Version Released  Bitcoin NewsThe Netherlands-based Dentacoin Foundation released a brand new version of Dentacoin Trusted Reviews. The first blockchain-based platform for verified, ...
PR: ACD and Bitcoin.com Have Teamed up to Launch Payments With Bitcoin Cash  Bitcoin NewsBitcoin.com CEO Roger Ver has announced a strategic partnership within the cryptocurrency space between his company and the Tokyo-based ACD Inc ...
What “Hamilton” in San Juan Means to Puerto Rico  The New YorkerMichael Schulman on Lin-Manuel Miranda's return to “Hamilton” this month, bringing the play to the Centro de Bellas Artes Luis A. Ferré, in San Juan, Puerto ...
Facing Campus Protests, ‘Hamilton’ Will Relocate Puerto Rico Run  The New York TimesWith Lin-Manuel Miranda in the title role, the musical will delay performances and run in a San Juan arts venue, not at the University of Puerto Rico.
Family tragedy puts golf in perspective for Puerto Rico's Max Alverio  GolfDigest.comLA ROMANA, Dominican Republic — Max Alverio was proud of himself as he walked outside the clubhouse at Casa de Campo late Friday afternoon.
Ex-Barnsley Chronicle journalist takes up Distract PR role  HoldTheFrontPage.co.ukA former regional journalist has taken up a new role as PR chief at a digital marketing firm. Mike Shields, left, has been appointed head of PR at Lincoln-based ...
PR: XRP Is Now Available on EO.Finance  Bitcoin NewsWe are pleased to announce that Ripple XRP has been added to EO.Finance! For those unaware, XRP is currently the second largest cryptocurrency in terms of ...
Why Puerto Rico Is No. 1 on Our Places to Go List  The New York TimesRecovering from Hurricane Maria, in 2019 the island represents so many fragile spots around the globe.
More than 30 members of Congress will visit Puerto Rico during Hamilton's opening week  CBS News"They'll get to experience firsthand the needs of the island," said Lin-Manuel Miranda's father, Luis Miranda.
Amazon stirs social media pot with tongue-in-cheek hashtag - PR Daily  PR DailyA good hashtag is crucial for social media marketing. Hashtags—words or phrases preceded by a pound (#) sign on social media—help catalog your posts and ...
GOP Congressman Yells 'Go Back to Puerto Rico' at Democrats on the House Floor  SplinterAn attempt at a voice vote on the House floor Thursday was abandoned after it devolved into a shouting match, according to The Hill. The vote, proposed by ...
Puerto Rico governor hits Trump over talk of using disaster funding for wall | TheHill  The HillPuerto Rico Gov. Ricardo Rosselló on Friday tore into President Trump over reports he might reallocate natural disaster funding to build a border wall, warning ...
Violence in Puerto Rico: Top FBI official says there's a "crisis of violence" in Puerto Rico  CBS NewsVega Alta, Puerto Rico — The top FBI official in Puerto Rico said the island is facing a "crisis of violence" and has asked the agency for more personnel and ...
AFC Asian Cup 2019: Thailand vs China PR, live stream, round of 16, updates, when and where to watch  FOX Sports AsiaThe group stage of the AFC Asian Cup 2019 is done and dusted with and we're all set for the commencement of the round of 16 of the continental showpiece.
Trump tried withholding disaster relief funds from Puerto Rico  MSNBC"Not *content* to simply throw paper towels at the people of Puerto Rico's suffering," says Chris Hayes, "Donald Trump has been working actively from the White ...
Elizabeth Warren heading to Puerto Rico next week | TheHill  The HillSen. Elizabeth Warren (D-Mass.) is planning a trip to Puerto Rico next week amid reports that President Trump is considering diverting hurricane relief funding to ...
We Regret To Inform You That Hedo Türkoğlu Does PR For An Authoritarian Now  DeadspinProbably you have not thought about journeyman Hedo Türkoğlu in quite some time. Here's a timely reminder that he has been, since 2016, a “chief advisor” to ...
PenFed in Puerto Rico and more: Credit unions in the community  Credit Union JournalPenFed Credit Union, Tysons, Va., celebrated the opening of its new financial center in Puerto Rico with a ribbon-cutting ceremony. The nation's second-largest ...
Puerto Rico's former police chief won't go outside after 6 p.m. amid violence, officer shortages  CBS NewsSo far this year, 22 people have been murdered on the island that was devastated by Hurricane Maria nearly 16 months ago.
AFC Asian Cup 2019: Throwback to when Thailand last faced China PR in an international fixture  FOX Sports AsiaWith the AFC Asian Cup 2019 group stage now done and dusted with, we turn our attention towards the round of 16 matches.
Why We Lay Foundation for Police PR School in Ilorin- IGP Idris  PR Nigeria NewsWhy We Lay Lay Foundation for Police PR School in Ilorin- IGP Idris. the foundation laying ceremony of the Nigeria Police Public Relations School.
Don Omar Talks Comeback, Violence in Puerto Rico, & New Music: Exclusive Interview  BillboardIn an exclusive interview with Billboard, Don Omar opened up about new music, the aftermath of hurricane Maria, his return to Puerto Rico, the state of Latin ...
NB Power launches PR campaign for revived smart meter plan  CBC.caNB Power is going on a public relations campaign to garner support for its smart meter plan. The utility is planning public consultations before it brings the ...
Puerto Rico Tests the Trump Strategy to Wipe Out Debt  BloombergA federal oversight board says more than $6 billion of bonds should be declared null and void. Trump spoke about erasing the island's debt in 2017.
Inside Residente and Bad Bunny’s Meeting with Puerto Rico Governor Rosselló  Rolling StoneEarly on the morning of January 11th — at roughly 2 a.m. in San Juan, Puerto Rico — an unusual broadcast aired live from Bad Bunny's Instagram account.
POWER: Political contender or another Amushelelo PR stunt?  New Era LiveYoung entrepreneur Michael Amushelelo has been waxing lyrical about a new political party he said he has created to contest elections this year. He discussed ...
30 Democrats in Puerto Rico with 109 lobbyists for weekend despite shutdown  Washington ExaminerSome 30 Democratic lawmakers left the government shutdown behind Friday on a chartered flight to Puerto Rico for a winter retreat with 109 lobbyists and ...
Lower PR Hill Youth Organisation attain 25 years  Morung ExpressParticipants of the baking competition held during the 25 years celebration of the Lower PR Hill Youth Organisation. (Morung Photo) Morung Express News.
Castro explains Puerto Rico campaign trip: 'Everyone counts'  Economic TimesMANCHESTER, N.H. (AP) — Democrat Julian Castro, in the early primary state of New Hampshire for the first time as a presidential candidate, told voters on ...
Karl Stefanovic: PR experts reveal what went wrong for Today hosts  NEWS.com.auFor years, Karl Stefanovic's loveable larrikin schtick ensured he was one of Aussie TV's most bankable stars — until it all came crashing down.
Shutdown leaves Puerto Rico bondholders in dark over debt swap  Accounting TodayPuerto Rico's plan to slash its sales-tax-backed debt relies on a tax-free exchange of old bonds for new ones. But the partial U.S. government shutdown has ...
Jimmy Fallon and José Andrés Discuss Puerto Rico on ‘The Tonight Show’  EaterAs part of his week-long celebration of Puerto Rico, Tonight Show host Jimmy Fallon took a break from zip-lining through the jungle and guest-starring in ...
GPHA offers ¢50000 bounty for killers of PR Manager  Myjoyonline.comThe GPHA is offering a ¢50000 bounty to anyone who provides useful information on the killing of its Public Affairs Manager, Josephine Asante.
Trump may use Puerto Rico, California disaster funds to build border wall  New York Post President Trump has been briefed about using disaster-relief money meant to help storm-soaked Puerto Rico and fire-ravaged California to build his border wall, ...
The Atlantic Daily: The Next Few Decades of Climate Policy  The AtlanticThe uncertain details of the Green New Deal. Plus could new Michael Cohen revelations imperil Trump's presidency? Hamilton in Puerto Rico, and more.
Lin-Manuel Miranda Isn’t Throwing Away His Shot at Performing Hamilton in Puerto Rico  VultureLin-Manuel Miranda returned to the Hamilton stage to play Alexander Hamilton in Puerto Rico, to raise funds for the country.
Puerto Rico on the Rebound: A Three-Day Getaway Guide  Wall Street JournalFor a pleasure-packed long weekend in San Juan, the resilient capital, heed these tips on where to sleep, eat, swim, sightsee and drink addictive watermelon ...
Disgraced former MP sets up PR firm on release from jail  Brisbane TimesDisgraced former Queensland state MP and convicted fraudster Scott Driscoll is out of jail and advertising his services as a public relations and branding ...
Wave of Killings Showcase Puerto Rico's Ongoing Weakened Security  Insightcrime.orgA string of brazen homicides in Puerto Rico, some in broad daylight, has shocked residents and drawn attention to the weakened state of local law enforcement ...
Julián Castro makes Puerto Rico his first presidential campaign stop outside of Texas  Business InsiderJulián Castro, who just announced his bid for the Democratic presidential nomination, visited Puerto Rico as his first campaign stop outside of Texas.
PR: Bitex Global Launches XBX on Global Exchanges  Bitcoin NewsAs per the reports, January 1, 2019, Bitex has launched its cryptocurrency in worldwide cryptocurrency exchanges, coin namely XBX which is now accessible for ...
Alex Cora, Red Sox manager and Puerto Rico native, mulls skipping White House visit over Trump policies  CBS NewsBoston Red Sox manager Alex Cora, a Puerto Rico native who has been outspoken about its need for hurricane relief, indicated Thursday he may skip the World ...
Hispanic Dems lead largest-ever congressional delegation to Puerto Rico | TheHill  The HillSAN JUAN, Puerto Rico -- The Congressional Hispanic Caucus (CHC) campaign arm is bringing together the largest group of sitting lawmakers to ever visit a ...
‘Hamilton’ Puerto Rico Residency Changes Venues Over Security Concerns  Rolling StoneLess than three weeks before Lin-Manuel Miranda returns to the title role in Hamilton for the hit musical's Puerto Rico residency, the production has announced ...
1985 capital murder suspect captured in Puerto Rico  Opelika Auburn NewsCapital murder suspect David Anthony Pike spent nearly half of his life running from police until this week.
nreal Announces nreal light, Ready-to-Wear Mixed Reality Smart Glasses  PRNewswireLAS VEGAS, Jan. 7, 2019 /PRNewswire/ -- nreal, developer of mixed reality (MR) glasses, announces nreal light, its first flagship ready-to-wear mixed reality...
Puerto Rico bankruptcy decision a Death Star for Wall Street  American ThinkerA U.S. Bankruptcy Court decision wiping out half of Puerto Rico's general obligation bonds represents a potential Death Star precedent against Wall Street ...

E-Mail Media Releases

E-mail is becoming the preferred way to receive media releases.... Read More

Hey, Mr/Ms Manager!

Does it really make sense to bet your PR budget... Read More

Why PR is an Engine for Economic Growth

Business, non-profit and association managers committing their public relations resources... Read More

Which PR? Judge for Yourself

You are a senior business, non-profit or association manager. So,... Read More

Media Training: How To Speak During a Media Interview

WHITE NOISEA client recently told me about a fascinating new... Read More

Public Relations Productivity

Should it be measured in "publicity by the pound," or... Read More

Time Your News Release For Maximum Publicity

"Cindy, where's that story? I need it yesterday!""Coming right up,... Read More

Advertising and Community Relations -- Get the Best of Both Worlds

Have you ever noticed that in communities without big universities,... Read More

Why Good PR Warrants Your Attention

Because good public relations can alter individual perception and lead... Read More

Credibility Lost or Gained, Are you Prepared?

If a reporter approached you about an interview, would you... Read More

How To Get An Avalanche Of Free Publicity For Your Home Business!

There are many ways you can get tons of free... Read More

So Whats Wrong With Strategic?

Some folks see the word "strategic" as a needlessly tiresome... Read More

Yes, There is a PR Sweet Spot

And here it is: public relations alters individual perception leading... Read More

How to Make A Great Press Kit ? A Musicians Guide

As an owner of an independent record label, I often... Read More

For Financial Planners, Marketing and Publicity Is About You

For financial planners, getting publicity, in the end, isn't about... Read More

Make Front Page News By NOT Inviting The Media

Not a single reporter showed up at our news event.... Read More

When Tactics Are Not Enough

Your public relations people are busy. The buzz is all... Read More

How To Write A Killer Press Release

One of the primary tools still used by PR professionals... Read More

10 Secrets to Get Your Press Release Noticed

It's difficult enough running the day-to-day aspects of a business,... Read More

A Well-Oiled Strategy Machine

Yes, that's what public relations really is when it tracks... Read More

Publicizing Your Company

Got a huge need for publicity and a tiny publicity... Read More

Dont Put Up With Junk PR

In public relations, "junk" is more about attitude and lack... Read More

Why Not PR That Gets Real Results?

And not results you can measure only in terms of... Read More

Competition in the News Creates Spin

In larger cities with many outlets they are competing for... Read More

Media Relations: When Google Got Googled

Before meeting my soon-to-be-wife for the first time, I "Googled"... Read More