Dont Be Incredible

Public relations is all about credibility and trustworthiness. If you don't practice PR, then you are likely to be incredible.

Some of the elements of a PR program include research, media relations, publicity, special events, employee relations, client relationship management, crisis communication, trade shows/conferences, community and government relations, and corporate identity. PR helps you shape internal and external opinion about your organization with an eye toward building support among your key "publics."

What can you expect from PR if it is done correctly?

- Boost Credibility. Media coverage or word-of-mouth from the right people heightens your credibility much more than an ad ever could.

- Build Trust. People trust what they are familiar with. A proactive PR program that gets and keeps your name in front of people can be the first step in building that trust.

- Generate Leads. Positive publicity for your products and services can generate sales leads for you to follow up.

- Word-of-Mouth. By increasing awareness of your company, people and products, media coverage provides fodder for the word-of-mouth machine.

- Shape Attitudes. From employee communication to publicity, PR tactics can be used to tell your story convincingly to key publics.

- Refine Customer Service. Those who believe PR is about one-way, top-down spin doctoring - I hope - are relics of the past. Two-way PR, in which the company actually solicits and listens to customer feedback, can provide the kind of edge companies need today in this age of commoditization.

So, don't be incredible. Make PR an integral part of your business strategy.

Harry Hoover is managing principal of Hoover ink PR, http://www.hoover-ink.com. He has 26 years of experience in crafting and delivering bottom line messages that ensure success for serious businesses like Brent Dees Financial Planning, Duke Energy, Levolor, New World Mortgage, North Carolina Tourism, VELUX and Verbatim.

In The News:

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Puerto Rico’s Next Political Crisis: Who Succeeds the Governor  The New York TimesWith the imminent exit of Ricardo Rosselló as Puerto Rico's governor, uncertainty remains over who will take over as the island's chief executive.
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BAFTA puts TV awards brief out to pitch  PRWeekThe British Academy of Film and Television Arts (BAFTA) is re-pitching the account for the Virgin Media British Academy Television Awards, PRWeek has ...
Local PR Association Announces Board, Celebrates Member Achievements  SarasotaThe Central West Coast chapter of the Florida Public Relations Association (CWC-FPRA) recently installed its 2019-2020 board of directors and recognized ...
PRWeek UK Awards 2019: shortlist revealed  PRWeekPRWeek UK Awards 2019: shortlist revealed. From PR Week.
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iBall awards PR and customer experience duties to Gozoop  Exchange4MediaAs part of the mandate, Gozoop will be responsible for managing media relations, PR outreach, influencer marketing, counsel and planning, and digital ...
Rescuers search waters off Puerto Rico for men aboard boat lost at sea  AccuWeather.comFAJARDO, PUERTO RICO - Since last Thursday, Aug. 8, the Coast Guard, along with agencies of the Department of Public Security, the National Guard and the ...
PM: Zakir Naik has ventured into 'racial politics', not following PR terms  MalaysiakiniPrime Minister Dr Mahathir Mohamad is of a view that the controversial preacher Dr Zakir Naik has ventured into "racial politics" following the latter's recent ...
Police fire tear gas at protesters calling for PR governor to resign  New York Post Videos captured in San Juan show police firing the tear gas at the protesters, who demanded the island's governor Ricardo Rossello step down.
Edelman, Public Relations Giant, Drops Client Over Border Detention Centers  The New York TimesIn May, executives from the giant public relations firm Edelman went to Florida to pitch a potential client: a private prisons company with contracts from the Trump ...
Collision On Hwy 59 At PR 305  SteinbachOnline.comThere was a collision this morning on Highway #59 at Provincial Road 305. It happened around 11:00 a.m.. Reporter Connor Gerbrandt says there is a ...
Adfactors PR & upGrad join hands for training 300 PR professionals in digital marketing  Exchange4MediaAdfactors PR has signed a MoU with education company upGrad to train 300 of its client-servicing employees in a post-graduate certification programme on ...
Breakfast Briefing: Five things for PR pros to know Friday morning  PRWeekCathay Pacific CEO resigns; Hickenlooper ends presidential run; Myanmar's army sues over Facebook posts; fried chicken and knife crime; FCC fines Jimmy ...
Puerto Rico had three governors in a week. Now what?  USA TODAYNext month, Puerto Rico will commemorate the second anniversary of its devastating encounter with Hurricane Maria, which resulted in about 3,000 deaths, ...
Va. man armed with knife shot by Pr. William Co. police  WTOPA 54-year-old Woodbridge, Virginia, man armed with a knife was shot by two Prince William County police officers who responded to a domestic dispute ...
Firms told of new export opportunities in Brexit PR blitz  Telegraph.co.ukBusinesses will be told about new "opportunities" that will be opened up by Brexit, as part of one of the country's biggest ever public information campaigns, The ...
Adfactors PR ropes in upGrad and MICA to skill employees  Campaign IndiaAdfactors PR has signed a MoU with leading education company upGrad to train 300 of its client-servicing employees in a post-graduate certification program ...
McDonald's blends streetwear and spice with spoof brand 'Schnuggs'  PRWeekCelebrating the release of the brand's new Spicy Chicken McNuggets, McDonalds has unveiled a spoof collaboration, aptly named "Spicy X Chicken ...
Secret Russia weapon project: gamechanger or PR stunt?  Yahoo NewsParis (AFP) - A deadly explosion at a Russian testing site has focused attention on President Vladimir Putin's bid to build a nuclear-powered missile that the ...
Just revoke Zakir Naik’s PR status and let him decide where to go, lawyer tells Putrajaya  Malay MailKUALA LUMPUR, Aug 14 — Lawyer Syahredzan Johan has suggested today for Putrajaya to simply revoke fugitive televangelist Dr Zakir Naik's permanent ...
How Fox News runs PR for CBP and ICE, covering up abuse of migrants  Media Matters for AmericaFox News has been defending U.S. Customs and Border Protection ( “CBP” ) and Immigration and Customs Enforcement ( “ICE” ) from criticism over reports ...
Accounts in Transit: Zeno Catches Zebra Technologies; Issa PR Gets Herbés Luxury Cannabis Firm; Williams Mills Adds KBS Analytics  O'Dwyer's PR NewsZeno Group has been named agency of record in the Americas for Zebra Technologies Corp... Issa PR to launch luxury cannabis company Herbés... William ...
PR: bitHolla Releases Open Exchange Kit HollaExShell  Bitcoin NewsbitHolla, the company that builds customized cryptocurrency trading software is announcing the launch of its new product HollaExShell, an open exchange ...
Three arrested in connection to alleged child abuse released on PR bonds  Martinsburg JournalMARTINSBURG — On Friday morning, three individuals — who are also defendants in multiple civil lawsuits — were arrested on misdemeanor criminal charges ...
Jones PR among fastest-growing companies  Journal RecordInc. Magazine recently announced that Jones PR, a communications agency, is No. 4224 on its annual Inc. 5000 list, a ranking of the nation's fastest-growing.
Puerto Rico in Political Crisis: Senate Sues over Appointment of New Governor Pierluisi  Democracy Now!The political crisis in Puerto Rico continues as its Senate has sued against the appointment of Pedro Pierluisi as the new governor following Ricardo Rosselló's ...
Pr. George’s police officer pleads guilty to sex solicitation  Washington PostThe officer went to an ATM to get money to pay a woman for a sex act in Washington, prosecutors said.
PR: Remco - Powerful Distributed Token Generating Platform  Bitcoin Newsremittancetoken.io – Token-Generating Platform for Money Transfer currently trading on Digifinex has announced it's sponsoring blockchain Finance Lagos ...
Tristan Hallman Stole My Job as the Mayor's PR Guy  D MagazineI was out of the office yesterday and away from the internet. Imagine my white-hot anger when I returned to work, checked in on FrontBurner, and learned that an ...
PR: Pbet Raises Storm in Casino Space With Blockchain Solution  Bitcoin NewsPbet has come up with a complete blockchain crypto-based gaming platform that will redefine the existing casino industry and lead to a fair, trusted, transparent, ...
PR: Uruguayan President Meets With the Founder of SCRY  Bitcoin NewsUruguay, nicknamed South America's Switzerland, has always taken a positive attitude towards the development of science and technology and information ...
Former D&AD director joins Common Industry as MD  PRWeekPurpose-focussed comms agency Common Industry has appointed Amanda Moorby as its managing director to help strengthen the its brand strategy and ...
Puerto Rico governor plans to stay in office, fight corruption  PBS NewsHourWanda Vázquez told the Associated Press that she expects to complete former Gov. Ricardo Rosselló's term through November 2020.
Recycling fund 'a PR stunt' as council demands $3 million back  Sydney Morning HeraldA tax on every tonne of trash taken to tips in Victoria has contributed $1.7 billion in the last decade to state government coffers - but with the recycling system in ...
After ABC7 reports on Pr. George's County Fair cancellation, officials fund it after all  WJLAShortly after ABC7 reported Thursday that the Prince George's County Fair, the oldest in the state, would be canceled this year due to lack of funding, County ...
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