The Art Of Persuasive Pitching

Media placement is an art. Practicing it often requires as much attention to approach and style as it does to the focus of your story. While it's important to know how to use creative formatting techniques that can enhance editorial reception to a story (see article, "Using Publicity As A Creative Marketing Tool") publicists can benefit from mastering some useful tips prior to approaching, by e-mail, snail mail or phone, the keepers of the media gate. Some Basic Assumptions:

* Always tell the truth. Make sure your product or service does what it says it does and your information is accurate. If a question is put to you that you do not have an answer for, indicate to the reporter you'll get back with the information. If you don't, the info will come from someone else--and not necessarily from a source that will help your organization. Never "imagine" or "fudge" an answer. Remember, candor equals credibility. If your organization has taken an action that has reaped negative consequences, counsel your client to admit the mistake (unless the client is constrained from doing so by legal counsel). Negativity can also be mitigated if you can anticipate a reporter's tough question, and frame an answer that puts the action into historical perspective; or by developing a positioning statement that lessens the harshness implied in the question. (For example, when a poisonous substance infiltrated Tylenol bottles, the company issued the statement that "we are victims too").

* Know your outlet before you call. Have you read the magazine or newspaper in advance? Have you watched the tv program? Have you listened to the radio show? With print media, do you know the specific beat of the editor or reporter you intend to make contact with? Have you read his/her stories? It's fine to cold call but don't cold call blindly (unless there really is vagueness about that person's turf).

* Attitude. There are some p.r. people whose emotional lives seem to count on an editor's acceptance; and who feel like failures when the editor says "no." "Unattachment" is the best attitude. "Unattachment" doesn't mean "detachment" or "apathy." It means coming from a centered place, with self-confidence in yourself and your ability to communicate a story effectively ? but without being attached to the outcome. You'll find this a liberating approach, one that disallows you from becoming intimidated by an editor or producer, and one that enables you to return to the same person in the future with no regrets. When an editor perceives that you are not overly emotionally invested in a story, you may actually get a better hearing. Be warm & polite, professional...and clear. See that individual as a peer and colleague. If they're brusque in the moment, they may be having a bad day. Simply ask if there's a better time to get back to them.

* That said, believe in your story and believe in yourself. The best p.r. people see themselves as resources of news and information who work with journalists to fill valuable time & print space.

* Be more empathetic than sympathetic. Being empathetic enables you to build on what was said and resond with alternate approaches. Being sympathetic means you've probably foreclosed the possibility of an alternate approach.

* Get out of the reporter's way. When you're providing a reporter, editor or producer information where the story is time-sensitive, relay the information and get out of the way. There's a time for pitching an idea, and there's a time for simply relaying information. In the case of the latter, act like an editorial assistant. Do your job and get out. You'll earn the journalist's respect when you do so.

* Don't waste their time. When you call, communicate in sharp and crystallized fashion, the essence of the story. Keep it brief, respect deadlines and ask in advance if the moment is ok for that editor/ producer. NEVER call when you know an editor is under deadline pressure. Keep your message on-point and as brief as possible, but craft it in a compelling and creative way that will earn attention.

* Personalize. I've seen too many impersonal, photocopied pitch letters, whether via e-mail or snail mail. If you send something in advance to a call, or as a follow-up to a call, personalize. Don't be overly chummy (unless you've been on good terms with that journalist for a long time). But keep sensitive to the fact that you're a human being, and you're communicating with a human being. For e-mails, craft a provocative phrase in the "subject" area. Too many e-mail messages get unread without a compelling lead.

* Listen to the editor. It's as important to listen as it is to talk. Be sensitive to any verbal feedback, cues or clues that can assist you in fine-tuning your pitch. Keep your antennae fully extended.

* Respect the 'no' and be prepared for it. Ask quick, important questions: What is it about this story that doesn't seem right for you? Is there anyone else for whom this story might work better? Suggest how the story can be adapted to the outlet's needs. Best of all, suggest three to five different angles in advance. This reduces chances for rejection.

* But when you get your final no, let it go and release it. YOU haven't been rejected, just your story. And if you've handled the approach professionally and cordially, you'll always be able to come back with another story at another time. Regard your list of cultivated contacts as resources and investments for the long-haul, not for quick fix purposes.

* Occasionally, pass along an item of interest that lies outside your own sphere of self-interest. Be someone who's not always out to get something. Also, supply your most important contacts with your home phone number.

* Get out from behind your desk. The better you get to know the journalist on a one-to-one basis, the better your chance of a receptive ear.

* Getting beyond voice mail. Leave a succinct, provocative, targeted message. If you don't hear from them in two days, try calling early, or leave a message with an editorial assistant or colleague. Call back that other person to learn if your message was received and if there's a return message. Sometimes, you can ask the switchboard for the department that person works in, rather than a specific voice mail.

Remember that an editor or producer is buying you as well as your story. The bottom line is trust. It's up to you to earn it.

Mike Schwager is President of Worldlink Media Consultants, Inc., based in Ft. Lauderdale, Florida. He is an accomplished veteran of media interview training, and has conducted successful trainings for scores of CEO's and other senior executives, politicians, celebrities and authors. Website: www.mediamavens.com. E-mail: [email protected].

In The News:

Time For PR To Embrace Its Own Purpose  The Holmes ReportAgonizing over perceptions is pointless. The jigsaw pieces are in place for PR to finally step into a brave new world.
PR Can Ensure Cannabis Market Doesn't Go Up in Smoke - Tue., Feb. 19, 2019  O'Dwyer's PR NewsThe limited communications channels currently available to the burgeoning cannabis sector has the PR industry poised to serve this world in ways that ...
Six fundamental skills needed in modern PR  Media UpdateThe public relations industry is one that`s constantly in flux. As technology, procedures and methodologies develop – so should your skills as a PR professional.
The PR Industry's FOFO Problem: "Fear Of Finding Out"  The Holmes ReportMarketing and public relations continue to focus on reach and awareness. Is that because they're afraid of finding out whether they really make a difference?
The PR Hacks That Exceeded These Entrepreneurs' Expectations  ForbesWhen it comes to getting free media coverage for your startup, there are conventional methods and unconventional. For these entrepreneurs, it was the latter that ...
Heathrow Airport begins review of consumer PR roster  PRWeekHeathrow Airport begins review of consumer PR roster. From PR Week.
MCL wins four awards for excellence in PR  Daily PioneerThe Mahanadi Coalfields Limited (MCL) has bagged four awards for excellence in Public Relations from the Public Relations Council of India (PRCI) at the 13th ...
Vivo picks PR partner for Malaysia market  Marketing InteractiveChinese smartphone brand Vivo has picked Sneaky Zombie to manage PR duties in Malaysia for six months, following a pitch held last month. Work for Vivo ...
TAG Heuer appoints Shadani Consulting as new PR agency for the Middle East  Arabian BusinessSwiss watchmaker TAG Heuer appointed Shadani Consulting as its communications partner in the Middle East, to oversee all PR and media outreach. Effective ...
Huawei mounts PR offensive amid growing security concerns  VentureBeatIn a pair of interviews, Huawei executives insisted there is no truth to accusations that China's central government meddles in the company's business.
16 Tips to Succeed With Organic PR Outreach  EntrepreneurRecently, business consulting firm Frost & Sullivan nominated one of our clients for their award of excellence. Interestingly, they called the PR company instead ...
Agency Exec On How Real Estate PR Has Evolved  ForbesEmily Johnson positions public relations firm Taylor Johnson as a resource to the real estate industry.
Calysto Communications Celebrates 20 Years of PR and Marketing Communications Excellence  Business WireATLANTA--(BUSINESS WIRE)--Calysto Communications is proud to announce its twentieth year as the leading global marketing communications agency ...
Glass House PR introduces PR 2.0 to SMEs in Africa  Media UpdateGlass House PR will be addressing the public relations needs of SMEs in Africa with its new innovation, PR 2.0. Here, the team at Glass House PR provide their ...
5 Secrets For Doing Your Own PR  ForbesWith more workers moving to freelance careers, it becomes increasingly important to understand how to promote yourself and your business. Here ...
Access-dgc reverts to Access PR brand, Nicola Patterson resigns as CEO  mUmBRELLA*Nicola Patterson has resigned as the CEO of Access-dgc, as the agency reverts back to its original Access PR brand, Mumbrella can reveal. In June 2017 ...
Frankie Cory resigns as Mischief CEO  PRWeekFrankie Cory resigns as Mischief CEO. From PR Week.
NHS comms manager quits to form agency  PRWeekKristina Wilcock, assistant head of external comms at NHS Digital, has taken voluntary redundancy and will launch her own agency - Gifted Media Relations ...
Grayling UK makes two hires including new creative and planning chief  PRWeekGrayling UK has appointed Nathan Kemp of M&C Saatchi Public Relations to a new, enhanced role overseeing creativity, alongside a new director hire in its ...
Panjab University’s PR director gets Chanakya Award  Times of IndiaCHANDIGARH: Public Relations (PR) director at Panjab University, Renuka B Salwan, has been conferred with the prestigious 'Chanakya Award' for corporate ...
Cello Health and Forster partner to promote sustainability for pharma  PRWeekCello Health Communications and Forster Communications are working together on a new joint venture offering pharma clients a sustainability-based comms ...
Res Publica's Kristy Medudell joins Destination NSW as director of PR  mUmBRELLA*Kristy Meudell has departed Res Publica as its head of consumer PR to join Destination NSW as its director of PR and visiting media. Meudell was the head of ...
Pr. George's firefighter rescues man from burning car — twice  Washington PostDonald Fletcher Jr. was on his way home from work when he noticed a ball of fire glowing in the distance. It was about 7 p.m., and Fletcher, a battalion chief for ...
PR Awards 2019 shortlist: Which are the agencies leading the pack?  Marketing InteractiveBeing in the PR field is not easy. In fact, we dare say it is one of the hardest fields to work in and recruit for. Our journalists work with you guys day in and out, and ...
How Instagram offers unique marketing opportunities - PR Daily  PR DailyBy Jeremy Juhasz Feb. 15, 2019. SHARE. Every organization wants proof that investing in social media marketing programs goes beyond awareness metrics.
My Second Act: From corporate PR to tennis coach  The Oakland PressA high school tennis player had concern on her face during a changeover. “I feel really uncomfortable coach, totally off my game,” she said. “There's no pace on ...
Infographic: Six social media tips that PR pros can’t ignore  Media UpdateSocial media can be an effective PR tool – once it`s mastered correctly. The problem is that getting a handle on these digital streams of communication can take ...
30 jobs in the PR and marketing world - PR Daily  PR DailyObserving the warm feelings of Valentine's Day in the dead of winter seems incongruous. The cold weather has many dreaming of a beach and an umbrella ...
SM foundation receives Anvil for PR Excellence  INQUIRER.netFor its Annual Report, SM Foundation, Inc. was presented with an Anvil by the Public Relations Society of the Philippines (PRSP) under the Public Relations ...
Paquin Pops In New Drama About PR Called 'Flack' 02/18/2019  MediaPost CommunicationsThe new Pop drama series called “Flack” is less about the world of a celebrity publicist than it is the story of an addict who just happens to work in p.r.. Clearly ...
Zola doing his PR bit for struggling Maurizio Sarri Gianfranco Zola has defended Maurizio Sarri by  Teamtalk.comGianfranco Zola has defended under-pressure Chelsea manager Maurizio Sarri by citing Pep Guardiola as an example of how it can take time for coaches to ...
In brief: Frank wins Pernod Ricard events space; ex-Golin director joins PR Network; wins for Fabrick, Also, Mango  PRWeekIn brief: Frank wins Pernod Ricard events space; ex-Golin director joins PR Network; wins for Fabrick, Also, Mango. From PR Week.
Russian PR expert's $3k claim against Adidas over Reebok ads set for March 4  RAPSIMOSCOW, February 19 (RAPSI) - Moscow's Kuntsevsky District Court will start hearing a 200,000-ruble ($3,000) compensation action lodged by Glavpiar PR ...
Longtime PR director Chase leaves Twitch  PRWeekLongtime PR director Chase leaves Twitch. From PR Week.
Breakfast Briefing: Bernie's in again; Trump bolsters re-election comms staff  PRWeekSen. Bernie Sanders (I-VT) is making a second run for the White House. Vermont Public Radio got the scoop on Sanders' plans in an early morning interview ...
Facebook's head of PR leaves amid ongoing crises  EngadgetFacebook is seemingly bouncing from crisis to crisis. It might not be happy, then, that the company's leading communications exec is heading for the exit. Rec...
Creating a Sustainable PR Program in a Hits-Driven Mobile Game Ecosystem  GamasutraMobile games are a hits-driven business. This is at odds with good public relations campaigns, which thrive on consistency. Here's a brief explainer o.
PRWeek UK Top 150 Consultancies 2019 - entry deadline extended  PRWeekThe deadline for submitting figures for PRWeek's UK Top 150 Consultancies project has been extended to 5pm on Friday 22 February. This is what you need to ...
Zuma's nudge nudge, wink wink nuclear meeting with Pr...  Daily MaverickFormer finance minister Pravin Gordhan allegedly warned then president Jacob Zuma that unless done properly, a nuclear deal would make the arms deal ...
The PR Agency Behind Warby Parker, Everlane and Glossier Goes International  The Business of FashionNEW YORK, United States — Derris, the communications agency behind a lengthy list of direct-to-consumer brands including Warby Parker, Everlane, ...
A Kentucky PR firm was reportedly behind high schooler Nick Sandmann's statement on his viral confrontation with a Native American protester  INSIDERA Kentucky public-relations firm was reportedly behind the statement from the high schooler at the center of a confrontation with a Native American protester at a ...
Jurys Inn hotel group books new UK PR agency  PRWeekIt is the second major win for Publicasity in a week after picking up Japanese watchmaker Seiko. The agency will focus on promoting the hotel chains' UK ...
Huawei launches a charm offensive — but PR execs say it may face a 'literally impossible' task  CNBCA Huawei board member said the company is committing to being more transparent for "the foreseeable future."
Puerto Rico Open returns as island stands strong once again  Golf ChannelThe Puerto Rico Open returns this week, less than two years after Hurrican Maria devastated the island and tested the resolve of everyone on the island.
PR: Coinseed Announces Its SEC Filed Crowdfunding Campaign  Bitcoin NewsCoinseed is a platform for spare-change investment and cash back rewards in crypto. Since they launched in Dec 2017, they have acquired nearly 20k users ...
Heterochromatin anomalies and double-stranded RNA accumulation underlie C9orf72 poly(PR) toxicity  Science MagazineHow dipeptide repeats cause pathology. A repeat expansion in the chromosome 9 open reading frame 72 (C9orf72) gene is the most common known cause of ...
City Mayor says PR dep’t not functioning  Stabroek NewsGeorgetown Mayor Ubraj Narine on Monday attempted to convince the council that his office should have control of the Public Relations department because he ...
Microsoft lampoons Office 2019 in PR pitch for Office 365  ComputerworldMicrosoft is now slamming its own software, portraying Office 2019 as a second-class software suite when pitted against its rival...Office 365.
Meghan Markle sister Samantha attacks 'PR C**P' and 'imaginary' friends supporting Duchess  ExpressSamantha Markle launched a *fresh* attack against the Duchess of Sussex on Wednesday, claiming the anonymous sources speaking up in favour of Meghan ...
Puma North America names Berk Communications PR AOR  PRWeekWESTFORD, MA: Puma North America has selected Berk Communications as its PR AOR. Berk Communications started working for the shoe and apparel ...
PR push for white officer accused of killing armed black man  The Associated PressNASHVILLE, Tenn. (AP) — The attorney for a white police officer charged with fatally shooting an armed black man in Tennessee is calling for legal discovery ...
PR: MoneyToken Is Launching Its Own Exchange - in Collaboration With Huobi Cloud  Bitcoin NewsMoneyToken, one of the leading global crypto-lending platforms offering crypto assets-backed loans, has announced the launch of their new MoneyToken ...
PR: Bitcoin.com Partners With CryptoTag to Bring Space Grade Security to the Bitcoin.com Store  Bitcoin NewsYour security and legacy is not something to be taken lightly. This is why Bitcoin.com have partnered with the security experts at CRYPTOTAG to bring their ...
Louisville PR firm played a key role in Covington Catholic controversy  Courier JournalLouisville public relations firm RunSwitch PR confirmed helping Covington Catholic student Nick Sandmann and his family after viral video's backlash.
PR: trade.io Enables Purchase of Cryptocurrencies With USD and EUR  Bitcoin NewsMonday, February the 4th, 2019, Hong Kong, Crypto exchange trade.io has announced a partnership with payment processor Simplex, enabling clients to ...
Prince Philip car crash: Buckingham Palace accused of ‘DIY public relations’  ExpressTHE way Buckingham Palace have mismanaged the fallout from Prince Philip's car crash has been condemned as “DIY public relations” by an industry expert.
Power Rankings: Puerto Rico Open  PGA TOURIt's been a long two years since the last Puerto Rico Open. Six months after D.A. Points secured victory in March of 2017, Hurricane Maria decimated the U.S. ...
Final IRP Proposal for Puerto Rico Calls for ‘Mini-Grids’ and Rapid Solar and Storage Deployment  Greentech Media NewsThe Puerto Rico Electric Power Authority this week filed a final draft of its 2019-2038 integrated resource plan, which calls for big deployments of solar and ...
PR firm suspends contract with former B.C. premier amid groping accusation  paNOWVANCOUVER — A global communications marketing firm says it is suspending its contract with former British Columbia premier Gordon Campbell in light of an ...
Puerto Rico Open betting preview and tips from Ben Coley  Sportinglife.comThe Puerto Rico Open makes a welcome return to the schedule following the devastation caused by Hurricane Maria and, as is always the case with these ...
PR: aXpire.io Updates - AXPR HODL Initiative and CoinExchange.io Listing  Bitcoin NewsaXpire.io is proud to announce the launch of its AXPR Prime program, which is a loyalty program for HODLERS of at least 250000 AXPR. Members of the ...
PR: Smartrade Launches Cryptocurrency Exchange  Bitcoin NewsFixed fees, hundreds of USD trading pairs, world class security BURLINGTON, Ontario Smartrade announces the launch and growth of their comprehensive ...
PR: Bitcoin.com Partners With Anarchapulco  Bitcoin NewsAcapulco, Mexico - Anarchapulco is excited to announce that Bitcoin.com will be the title sponsor for Anarchapulco 2019, the world's premiere Liberty event for ...
Video shows Norwegian cruise ship destroy dock in Puerto Rico  New York Post A Norwegian cruise ship slammed into a pier in Puerto Rico and obliterated two mooring points amid high winds on Tuesday, video shows.
Sen. Bernie Sanders Says He’s Running For President In 2020  WBAL RadioWASHINGTON (AP) — Vermont Sen. Bernie Sanders, whose insurgent 2016 presidential campaign reshaped Democratic politics, announced Tuesday that he ...
The PR machine which is defaming the Vatican  MercatorNetA British publisher stands to make a motza from a book claiming that 80% of Vatican clerics are gay.
PR to run four new passenger trains: Sheikh Rashid  The News InternationalLAHORE: Minister for Railways Sheikh Rashid Ahmad Saturday said that four new passenger trains were in pipeline and announcement to this effect would ...
Madrid launches PR campaign ahead of Catalan separatist trials  Financial Times'This is the real Spain' advert aims to combat disinformation from secessionists.
The Mountain Proved He's the World's Strongest Man, Again  Men's HealthHafþór Júlíus Björnsson, who plays The Mountain on 'Game of Thrones,' hit a new deadlifting PR of 472 kilograms, or 1041 pounds.
Area briefs: Trent Phillips tied for fifth at Puerto Rico  Spartanburg Herald JournalBoiling Springs alum and Georgia freshman Trent Phillips is tied for fifth at 4 under through two rounds of the Puerto Rico Classic at Rio Mar Country Club.
'More about hope': former Fredericton principal helps rebuild school in Puerto Rico  CBC.caFormer Fredericton principal John Hamilton is sharing his experience of helping rebuild a school in Puerto Rico. The school was destroyed by Hurricane Maria.
nsKnox Raises $15M Led by Viola Ventures & M12, Microsoft's Venture Fund, to Meet Growing Demand for Corporate Payment Protection  PRNewswireBOSTON and TEL AVIV, Israel, Feb. 19, 2019 /PRNewswire/ -- nsKnox, a leading provider of corporate payment protection solutions based on its innovative ...
Rep. Darren Soto to speak about new recovery efforts in Puerto Rico after Hurricane Maria  Fox 35 OrlandoU.S. Representative Darren Soto (FL 9th Congressional District) will host a press conference on Tuesday morning in Orlando to talk about recovery efforts in ...
Hamilton Helps Raise $14 Million for the Arts in Puerto Rico  FortuneLin Manuel Miranda's reprisal in the title role of Hamilton last month help raise more than $14 million for the arts on the island. The Tony Award-winner partnered ...
PR providing free of cost travel facility to senior citizens: Rasheed  ARY NEWSISLAMABAD: Federal Minister for Railways Sheikh Rasheed has said senior citizens above age of 70 years are being provided with the free facility to travel, ...
PR firm suspends ties with Gordon Campbell pending U.K. sexual assault investigation  CHEKPublic relations firm Edelman says it's suspending its consulting arrangement with former B.C. premier and former high commissioner to the U.K. Gordon ...
Florida-based cruise ship that crashed in Puerto Rico returns wi - NBC2 News  NBC2 NewsPassengers on board a Norwegian Cruise ship plagued with mechanical issues are finally back in Port Canaveral.
Area Boys Basketball: PR-B bests Walker in close game  Brainerd DispatchWALKER—Louis Bueckers led the Pine River-Backus Tigers with 20 points and 10 rebounds as they defeated the Walker-Hackensack-Akeley Wolves 64-60 in ...
Sean McGorty Runs PR (13:21), Hits World Standard in First Race with Bowerman TC in Boston  LetsRun.comBy Jonathan Gault February 8, 2019. BOSTON — Before the serious racing gets going at tomorrow's NYRR Millrose Games, a few members of the Bowerman ...
Georgia Tech Takes Lead at Puerto Rico Classic  Georgia Tech Official Athletic SiteRio Grande, Puerto Rico – Sophomore Noah Norton led the way with a 3-under-par 69 and is tied for first place individually, while No. 4 Georgia Tech paced the ...
Leaky child-tracking smartwatch maker hits back at bad PR  The RegisterKids' smartwatch-pusher Enox, whose Safe-KID-One watch was pulled by the European Commission, has hit back against the bad PR – with some rather ...
What is an influencer? (Even the PR industry can't seem to decide)  PRWeekPRWeek has heard so many contrasting definitions of what constitutes an 'influencer', so we decided to ask those who really should know. The responses left us ...
Albuquerque teacher helps out at Puerto Rico school  Albuquerque JournalALBUQUERQUE, N.M. — Volunteers worked on repairs to Colegio Bautista, which was hit hard by Hurricane Maria.
Infographic: Tips for reaching your target audience on Facebook - PR Daily  PR DailyIt's important that you get your Facebook ads in front of the right eyeballs. In order to have a successful Facebook marketing campaign, it's essential that you ...
Woman gives birth on JetBlue flight from Puerto Rico to Florida  WTOP(MIAMI) — “Baby on board” was given a whole new meaning on one JetBlue flight late Friday. JetBlue flight 1954 was en route from Luis Muñoz Marín ...
Hemp, Inc. Celebrates Emerging Hemp Program in Puerto Rico as CEO Scouts Land for Hemp Growing Eco-Village and Other Hemp Growing Partners  GlobeNewswireSpring Hope, NC, Feb. 19, 2019 (GLOBE NEWSWIRE) -- via NEWMEDIAWIRE -- Hemp, Inc. (OTC PINK:HEMP), a global leader in the industrial hemp industry ...
Puerto Rico's Utility PREPA Plans To Divide Island Into Renewable Energy Microgrids  ForbesAfter the catastrophe caused by 2017's Hurricane Maria, many Puerto Ricans were left without electricity for months. Now, the Puerto Rico Electric Power ...
Mom's sea of grief leads her on mission to Puerto Rico  WNEM SaginawEach day starts anew on the small Puerto Rican island of Vieques still emerging from devastating hurricanes more than a year ago.
The First Look: Puerto Rico Open  PGA TOURBack after a one-year hiatus as Puerto Rico cleaned up following Hurricane Maria, the island welcomes incoming Hall of Famer Retief Goosen and six other ...
New sales tax bonds issued under latest Puerto Rico debt restructuring  ReutersPuerto Rico's Sales Tax Financing Corporation, known as COFINA, issued $12 billion of new bonds on Tuesday as a federal court-approved deal between the ...
"The website looks like a GSCE project": PR pros take on launch of The Independent Group  PRWeekPR pros and industry leaders believe The Independent Group has a major comms challenge on its hands if it wants to avoid being a Brexit flash-in-the-pan.
A cruise ship was filmed crashing into a pier in Puerto Rico  Business InsiderOn Tuesday, a Norwegian Cruise ship voyage took an unexpected turn. The 4,100-passenger Norwegian Epic, which was headed on a week-long journey from ...
Palo Alto Networks Announces Intent to Acquire Demisto  PRNewswireSANTA CLARA, Calif., Feb. 19, 2019 /PRNewswire/ -- Palo Alto Networks (NYSE: PANW), the global cybersecurity leader, announced that it has entered into a ...
Visiting Puerto Rico, and Finding the Up Beat  The New York TimesOn the first stop of his yearlong journey, the 52 Places Traveler makes it his mission to get off the beaten path and into the island.
Jersey Shore Woman Shot in the Face While Vacationing in Puerto Rico  NBC 10 PhiladelphiaA Jersey Shore woman is fighting for her life after she was shot in the face while vacationing in Puerto Rico.
Free Running Program Will Offer Hope to Thousands of Kids in Puerto Rico  runnersworld.comOlympian Beverly Ramos is helping to bring the restorative power of running to an island that's still reeling from months of loss.
Al Pacino takes a lunch break while filming his new movie Axis Sally in Puerto Rico  Daily MailEven legends have to take a lunch, which is what screen icon Al Pacino was seen doing on the set of his new movie in Puerto Rico on Monday. The 78 year old ...
Appeals Court Says Puerto Rico Board Was Illegally Appointed  Wall Street JournalThe board overseeing Puerto Rico's public finances was illegally appointed, a U.S. appeals court said in a Friday ruling that casts uncertainty over the U.S. ...
Inside John Bolton's Month-Long P.R. Campaign Against Venezuela's Government  TIMETo hear it from National Security Advisor John Bolton, it's time for America to launch all measures short of war to push Venezuelan President Nicolás Maduro ...
HUD acknowledges recent shutdown slowed pace of recovery aid to Puerto Rico | TheHill  The HillThe Department of Housing and Urban Development (HUD) acknowledged in a letter to Sen.

Are You Newsworthy?

Non-news professionals often have a hard time understanding why their... Read More

Publicity - The Right Media Person to Call for Free Publicity

You won't accomplish much if you call the gas company... Read More

When Tactics Are Not Enough

Your public relations people are busy. The buzz is all... Read More

Your Organization: What Role PR?

As a manager, does your current business, non-profit or association... Read More

Can Small PR Firms Deliver Huge Results?

They can when they invest in the basics. The best... Read More

The Ratings are Coming

Small businesses have always known the importance of word of... Read More

Does Your Small Business Have a Grooming Policy?

They say that image is everything and some of us... Read More

Doubt PRs Clout? Dont!

Done right, it helps modify the behaviors of your most... Read More

Media Relations: When Numbers Lie

NUMBERS, NUMBERS EVERYWHEREYou just placed a terrific story on the... Read More

Between Now and Economic Recovery

There's still time to review your public relations program like... Read More

The Worst PR Mistakes

For a business, non-profit or association manager, they could be... Read More

Public Relations 8 Fix Factors

I say to business, non-profit and association managers, a key... Read More

Knowing the Community

You are in business for yourself, but how well do... Read More

Celebrities Cant Have It Both Ways

Corporations are willing to pay substantial amounts of money to... Read More

16 Publicity tips for Restaurants

With a dismal failure rate of more than 75 percent... Read More

Why Good PR Warrants Your Attention

Because good public relations can alter individual perception and lead... Read More

Is This the PR You Thought You Were Getting?

You know, where you do something positive about the behaviors... Read More

In PR, You Pay When You Stray

Don't let yourself be diverted by communications tactics playtime. You... Read More

A PR Surprise for Managers

For those business, non-profit and association managers committed to PR... Read More

Media Relations: Should You Pay For News Coverage?

Dear New York Times:I'd like to be quoted in one... Read More

PR: Heres All You Need to Know

Above all, you need to know that the right PR... Read More

The Ultimate PR Edge: Getting Reporters To Open Your E-Mails

You know that getting publicity is vital to the health... Read More

Radio Interviews - How To Get Them!

Getting on the radio can be a great tactical move... Read More

Are You Dissing Public Relations

If you leave a star player sitting on the bench,... Read More

Public Relations: Understanding Educated Gambling

As an entry level position to PR, I found myself... Read More