10 Secrets to Get Your Press Release Noticed

It's difficult enough running the day-to-day aspects of a business, let alone trying to drum up new business as you go. But according to Shannon Cherry, APR, even if you have additional staff helping to get the word out about your products and services, location and prices, delivery and sales support, news releases can make your company grow faster.

"A news release is sent to editors and journalists in order to generate a news story in the media," says Cherry, president of Cherry Communications which helps businesses, entrepreneurs, and nonprofit organizations to be heard through marketing communications. "It's one of the easiest and cost-effective ways to get your message out there. If a reporter decides to run your release, your business receives space for free - and more credibility than just running an ad."

Cherry explains that it's critical in today's business world to be seen, a key element in any business plan. She shares her top ten secrets to getting a news release noticed:

1) Your press release should sound like news, not an ad. You need to make sure your news is newsworthy, so start thinking like a reporter.

2) You should only send your press release to the media related to the topic of your press release. Don't just send the press release to every reporter you can find.

3) Keep your press release one page in length. Truth is, most editors will only read the headline and the first line or two of your release.

4) Your header, contact information and release date should be at the top of your press release.

5) Use short sentences and double space your lines.

6) Your headline and first few sentences should grab the reader's attention. Write like the news organizations you are targeting.

7) You should tell a story and mention your business, product or service in the body of the release.

8) Proofread your release many times. Look for grammar and spelling mistakes.

9) Follow up is not only recommended, it is vital. But don't call every other day asking if your release will run. Call once to see if there is any interest, but don't nag.

10) Stick to the facts. Tell the truth. Avoid fluff, embellishments and exaggerations. tone it down a bit.

And a bonus:

Use active, not passive, voice. Verbs in the active voice bring your press release to life. Writing in this manner helps guarantee that your press release will be read.

Shannon Cherry, APR, MA helps businesses, entrepreneurs and nonprofit organizations to be heard. She's a marketing communications and public relations expert with more than 15 years experience and the owner of Cherry Communications. Subscribe today for Be Heard! our free biweekly ezine and get a free special report: "Get Set For Success: Creative, Low-Cost Marketing Tips to Help You be Heard." Go to www.cherrycommunications.com.

In The News:

A New Era Of PR: The Changing Face Of Brand Activation  ForbesDigital transformation and brand reputation are inextricably linked. It is no longer sufficient to have a well-known name in order to earn people's attention.
Get Your Marketing and PR Programs Ready for Summer  PRNewswireSCOTTSDALE, Ariz., April 25, 2019 /PRNewswire/ -- As we near the end of spring, we're reminded that vacation season is just around the corner. But while we ...
PR brief reveals big oil's real agenda on climate change  PRWeekThe report, 'Big Oil's Real Agenda on Climate Change' by global think tank, InfluenceMap, revealed that since the Paris Agreement in 2015, the five largest oil ...
Canada Open Borders For Skilled Indians, 3,30,000 PR Visas Will Be Allocated; Is This The New H-1B?  Trak.inCanada has decided to open their borders, and allocate more work visas and Permanent Residentship to skilled workers. Indians can be benefitted in huge ...
GolinOpinion awarded PR mandate for Charmboard  Exchange4MediaThe account was won after a multi-agency pitch for its distinctive PR and creative approach.
MCC picks new PR agency to help engage public during 'incredible' summer of cricket  PRWeekMCC picks new PR agency to help engage public during 'incredible' summer of cricket. From PR Week.
Chanel on the hunt for UK PR agency  PRWeekDetails of the review are scarce and tightly guarded, but PRWeek understands there is no incumbent agency and the review is being directed from the Far East.
PRWeek UK Top 150: Public Affairs comms rankings 2019  PRWeekDramatic increases in revenue for Cicero Group and BECG after mergers power them to the top two places. Our public affairs breakout table reveals all.
Pink Pearl PR Launches New Marketing Agency Fempreneur.com  Business WirePink Pearl PR, a leader in the baby and kids' product industry, announced today that it launched a new marketing agency, Fempreneur.com. The agency wa.
FTI Consulting's PR Unit Jumps 9.3% - Thu., Apr. 25, 2019  O'Dwyer's PR NewsFTI Consulting today reported a 9.3 percent Q1 revenues jump for its strategic communications group due to solid results in North America and the EMEA ...
PRWeek UK Top 150 Consultancies 2019: Digital skills top PR priorities list  PRWeekWhen we asked the UK's top PR agencies their 2019 priorities, two kept coming up - one at the cutting edge, the other much more of a traditional specialism for ...
FINN Partners Tapped By National Harbor Convention & Visitors Association As PR Agency Of Record  Yahoo FinanceNEW YORK , April 25, 2019 /PRNewswire/ -- Global marketing and communications agency, FINN Partners, has been named PR Agency of Record by the ...
M&S missed a PR opportunity with Diane Abbott #Mojitogate  PRWeekIt would be churlish to use some good-natured train drinking to diagnose wider problems with a much-loved British institution. But why in a story about a Marks ...
PRWeek UK Top 150: Technology PR rankings 2019  PRWeekThe top three agencies hold their 2018 positions, while Nelson Bostock Unlimited posts a 27 per cent revenue hike. Our sector breakout table reveals all.
Canada is awarding PR degrees to live-in caregivers  Thrive GlobalAhmed Hussein had announced changes in the Interim pathway for caregivers program to make sure that children are able to get the PR of Canada who might ...
How to avoid PR disasters, the new web, and who owns Huawei?  TechCrunchSoon: Live conference call with Anthony Ha on TED At 2pm EST / 11am PST, we will have TechCrunch writer Anthony Ha talking live with Extra Crunch readers ...
Accounts in Transit: AMP3 PR Lands Governors Ball; Parasol Checks in at Baha Mar; 5W Wins Eone, Maker of Watches for Blind, Sighted People - Thu., Apr. 25, 2019  O'Dwyer's PR NewsAMP3 PR is working with the Governors Ball Music Festival, a three-day festival that runs from May 31 to June 2, and the Elepop Pop-Up, an experiential art ...
Belt and Road uses a durian in hope of better PR  Euromoney magazineChina has been having a hard time convincing the world of its noble intentions for the Belt and Road Initiative. So, for the second Belt and Road Forum for ...
Is it Game Over for traditional PR?  GamesIndustry.biz"Definitely yes," says industry veteran Cat Channon, but a more fluid, agile and empowering approach to communications has emerged in its place.
The difference between good and bad PR is a simple ‘no’  The Next WebWe all have an intrinsic human trait where we think that it's all black or white, do or do not, kill or be killed — and when talking shop about PR — pushing an ...
The How-To: Harnessing The Power Of Public Relations  EntrepreneurWith its origin tracing back to ancient civilizations, the “big bang” moment when PR came into existence is debatable. Not drawing the line there, the very ...
The addition of Frank Clark creates another P.R. problem for Chiefs  Yahoo SportsAs the Tyreek Hill situation continues to create troubling headlines for the Chiefs, the team's newest arrival brings baggage that is destined to add to the team's ...
Lavish Luxe win for Avant PR  Prolific NorthAvant PR has been appointed by footwear brand, Lavish Luxe to manage its UK PR and celebrity seeding.
PR firm sponsors festival  shropshirestar.comA Shropshire-based PR agency will promote one of the county's biggest events as part of a sponsorship deal.
Snapchat hires first CMO  PRWeekSnapchat has hired its first CMO, signaling a change in the social media platform's communications plan. Kenny Mitchell, a former marketer at McDonald's and ...
Baladna appoints Saba al-Fadala as PR, communications director  Gulf TimesBaladna Food Industries has appointed Saba al-Fadala as its public relations and communications director.
Why Media Relations Isn't Enough For Effective PR  ForbesThe lifecycle of a news story is not what it once was.
Increasing The Effectiveness of PR Agency Partnerships in China  The Holmes ReportOnly two-thirds of China marketers are happy with their PR agency relationships. What are US agencies doing wrong?
One-on-one coaching - Marketing, advertising, PR, boards - Chris Moerdyk  Bizcommunity.comI have been in the communications business for almost 50 years and instead of retiring I intend offering one-on-one coaching to anyone who needs it in the ...
Comment: Apple’s in-store MacBook keyboard replacement program is a smart PR move  9to5MacApple's MacBook keyboard replacement program solved one problem: customers would no longer have to pay for a fix for an Apple design failure. But ...
Xbox reinvents games as tourist destinations  PRWeekXbox reinvents games as tourist destinations. From PR Week.
How Amazon Is Shaping PR Strategy  ForbesAmazon is on fire in the e-commerce space. It is not only dominating digital retail, but also staking a claim in multiple industries, including music, advertising and ...
Don't Call PR's New Energy Law a 'Green New Deal'  CityLabPuerto Rico just adopted legislation that commits it to generating all its power from renewable sources. Here's what separates that from what's going on in D.C..
Stockton PR and design agency adds to the team and launches a rebrand to mark its fifth year in business  Business Up NorthResolution, a strategic PR and design agency based in Stockton celebrates its fifth anniversary this month and has marked the achievement with a complete ...
Comcast's Xfinity consolidates PR work with Ketchum's Interfuse Communications  PRWeekPHILADELPHIA: Xfinity, Comcast's residential products and services brand, has consolidated much of its PR work with Ketchum conflict shop Interfuse ...
Congress acting as external PR arm of Pakistan government: BJP  Times of IndiaIndia News: NEW DELHI: The BJP on Sunday accused the Congress of acting as an external public relations arm of the Pakistan government, saying it was ...
Sexual assault prevention app bthere teams with It's On Us  PRWeekTwo years after its launch, campus-safety app bthere is being backed by It's On Us, the social movement created by former President Barack Obama's White ...
30 jobs in the PR and marketing world - PR Daily  PR DailyOne weekend of thrilling basketball is in the books, and the madness continues Thursday. All but one of the 16 teams left in the NCAA Men's Division I ...
Texas E-Filing Snafu Leads to PR Nightmare, Misconduct Allegations by Attorneys  Yahoo FinanceThe e-filing mistakes might have been what caused a judge inadvertently to sign a proposed findings and recommendations to release a convicted murderer on ...
FTI strategic comms revenue jumps 9.3% in Q1  PRWeekWASHINGTON: FTI Consulting's strategic communications segment reported organic revenue growth of 9.3% in Q1 to $57.7 million. FTI credited corporate ...
PRWeek reveals the Top 150 UK PR consultancies in 2019  PRWeekPRWeek reveals the Top 150 UK PR consultancies in 2019. From PR Week.
General Insurance Corporation of India awards its PR mandate to Veritas Reputation PR  Exchange4MediaThe PR mandate is for 3 years & it covers all aspects of corporate reputation management, financial communications and media outreach across India in print, ...
PR Awards Asia announces the 2019 jury | PR  Campaign IndiaAttracting entries from throughout the region representing individuals, and agencies large and small, PR Awards Asia has grown to become the premier event in ...
Breakfast Briefing: 5 things for PR pros to know on Monday morning  PRWeekBreakfast Briefing: 5 things for PR pros to know on Monday morning. From PR Week.
PR: MoneyToken Launches VIP Services for Big Crypto Investors  Bitcoin NewsSome great news today for all crypto-holders and investors: top crypto-lending platform MoneyToken has just released a unique VIP Customer *Service* Program ...
Target Consolidates Corporate, Product PR Work With Ketchum  The Holmes ReportMINNEAPOLIS — Retail giant Target, which works with a number of PR agencies, has consolidated much of its corporate and product PR business with ...
Public Health England partners Treatwell for 'Life saving wax' initiative  PRWeekPublic Health England has teamed up with Treatwell, the marketplace for booking hair and beauty treatments, to launch a campaign that will use the surge in ...
PR Crisis Management: Agency Pros Recommend Strategies To Weather The Storm  ForbesMembers of Forbes Agency Council offer their top crisis management tactics to use when a brand must address negative publicity.
Elections 2019: Modi's PR Team Is One Step Ahead  Yahoo NewsNarendra Modi's interview with Akshay Kumar showcases the BJP's deft handling of PR to connect with individuals.
PR Special OBS April: Dealing With Shipping Fever - Horse Racing News  Paulick ReportThe Paulick Report is here for the second half of the Ocala Breeders' Sales Co. Spring Sale of 2-Year-Olds In Training with a special print edition that can be ...
PRWeek UK Top 150 Consultancies 2019: Return of the retainer?  PRWeekThe drift from retained accounts to project work has been a major theme in the client-agency relationship in recent years, but agencies are fighting back.
PR: Monarch Blockchain Corporation Now Supports Bitcoin Cash in Monarch Wallet  Bitcoin NewsThe Monarch Wallet now supports Bitcoin Cash (BCH). Users can now store, send, and receive BCH in-app. Qualified Users Can Earn Interest & Purchase BCH ...
PR In Continental Europe – Integrated, Creative, Thriving  The Holmes ReportWhile the merits of European Union membership is currently being mulled over, one thing is for certain — the PR market in continental Europe is thriving.
PR should cover Stanley Cup playoffs | Letters to the Editor  Post RegisterI know the Post Register sports focus is on local sports and that is good, but to have no coverage at all on the Stanley Cup playoffs of the National.
Breakfast Briefing: 5 things for PR pros to know on Thursday morning  PRWeekBreakfast Briefing: 5 things for PR pros to know on Thursday morning. From PR Week.
Mattel Reviews Seven-Figure European PR Mandate  The Holmes ReportLONDON — Mattel has put its European PR account up for review, including corporate communications and consumer work for its brands, the Holmes Report ...
PR lessons from Boeing’s poor handling of the 737 MAX crisis  The Next WebImagine for a second you run the largest aircraft manufacturing company in the world. You have orders worth +$600-billion of an aircraft model that, as of March ...
Why does Media needs to look at PR fraternity as a friend rather than foe?  ETBrandEquity.com“Having failed to do our own PR has hurt us beyond measure. It's time to reinvent the wheel and showcase the fabulous work our fraternity has done for our ...
Dentsu Webchutney Is The ‘Digital, PR and Direct Specialist Of The Year’  BW BusinessworldWith 40 metals in its kitty, Dentsu Webchutney, the digital agency from the house of Dentsu Aegis Network (DAN), has been named the 'Digital, PR and Direct ...
A Top Progressive Consulting Firm Is Doing PR for an Israeli Spy Company  The InterceptSKDKnickerbocker is running communications for NSO Group, an Israeli company known for selling surveillance technology to authoritarian governments.
Adidas Appoints Three Agencies To New UK PR Roster  The Holmes ReportLONDON — Adidas has appointed three agencies to its UK PR roster after an comprehensive pitch process that started last October with 10 firms in the picture, ...
'Hey, Journalists Are Infuriating, Too,' Says PR Pro to The Careerist | The American Lawyer  Law.comRecently I wrote 9 Ways You're Ticking Me Off about how public relations and marketing people drive me crazy. Here's a response from one Big Law ...
Q1 2019: Omnicom PR Firms Dip 0.5%  The Holmes ReportNEW YORK — Omnicom Group, which owns numerous PR firms including FleishmanHillard, Ketchum and Porter Novelli, has reported that its PR firms were ...
PR queen Roxy Jacenko is hit with fresh graffiti attack at her Sweaty Betty office in Paddington  Daily MailRoxy Jacenko's Sweaty Betty PR head office in Paddington, Sydney was hit with another graffiti attack on Wednesday.
How PR Founder Tara Ackaway Turned An Internship Experience Into A Thriving Business  ForbesTara Ackaway, CEO and founder of Social Wise Communications, founded a boutique public relations, social media, talent management and creative strategy ...
LSF|PR is setting the pace in Africa’s public relations space  Ventures AfricaOver time, it has been discovered that the success of most brands is tied to their online presence and publicity. LSF|PR is one of the leading firms in the business ...
Tourism Australia Reviews Global PR Support  The Holmes ReportSYDNEY — Tourism Australia is reviewing its global PR support, via a series of tenders that also include local market assignments in China, North America and ...
Heather du Plessis-Allan: 'Social media crackdown' is a Beehive PR job  Newstalk ZBThere are reports our Prime Minister is right at the front of a global push to crack down on social media giants like Facebook. Apparently, she's leading t.
Probate Notice: Sean K. Monroe 19HA-PR-19-248  Hastings Star GazetteSTATE OF MINNESOTA COUNTY OF DAKOTA DISTRICT COURT PROBATE DIVISION FIRST JUDICIAL DISTRICT Court File No. 19HA-PR-19-248. Estate of
PR: CoinAll lists MINDOL and Offers a 25000 MIN Giveaway  Bitcoin NewsOn April 2019, CoinAll, one of the fastest-growth cryptocurrency exchanges, announced the listing of Mindol (MIN). At the same time, a 7-day celebration was ...
Ogilvy's new head of PR - 'We're match fit; our model is attracting new business'  PRWeekOgilvy's new UK head of PR and influence, Matt Buchanan, says the agency has completed its internal restructuring and the 'one Ogilvy' model is helping it ...
Culture Is Central in Puerto Rico’s New Marketing Campaign  SkiftA good website is critical for branding in this day and age, and the tourism organization made a smart move by investing heavily in design and functionality.
PR - The Swords of Ditto: Mormo's Curse for Nintendo Switch on May 2  GoNintendoThe Swords of Ditto: Mormo's Curse Developer onebitbeyond and Devolver Digital have announced The Swords of Ditto: Mormo's Curse, an expanded and ...
PR: Switch.ag Releases SwitchDex - a Decentralized Exchange  Bitcoin NewsSwitch.ag is a new kind of token exchange. Switch not only gives users the ability to seamlessly "switch" between other assets, but you can buy gift cards, donate ...
Cake's former head of PR Jodie Butt passes away aged 39  PRWeekJodie Butt, who worked at Cake, Mischief and Borkowski PR, will be remembered as a popular and talented media strategist full of infectious energy, positivity ...
November Earthquake has lessons in public relations  webcenter11Local public relations people came to the Westmark Hotel today to hear from the Alaska Department of Transportation public relations team about the way they ...
PR - Co-op Adventure Gem '39 Days to Mars' Landing on Nintendo Switch May 16th  GoNintendoApril 25th, 2019 -- Developer It's Anecdotal is excited to announce its puzzle-adventure game 39 Days to Mars is set to release May 16th on Nintendo Switch™ ...
PR - Blazing Beaks – a unique rogue-lite twin-stick shooter is quacking & tweeting its way to Nintendo Switch  GoNintendoIt looks like we didn't find all the eggs during the egg hunt this Easter, because many birds have hatched recently, and they've armed themselves to the beak ...
PR: Singapore Hosts Blockchain Life 2019  Bitcoin NewsBlockchain Life 2019 – the 3d edition of the international forum – brings together more than 3000 participants from 70+ countries. Founders of top blockchain ...
Puerto Rico Tourism Launches First Campaign In 5 Years 04/25/2019  MediaPost CommunicationsTourism organization Discover Puerto Rico, is introducing the Island's first campaign in five years as the group continues to reposition the U.S. territory following ...
What companies can learn from #PeelGate, Samsung's latest PR disaster  PRWeekBy now, everyone knows about Samsung's latest PR calamity: the Galaxy Fold. Journalists have reported that the screen of the $2,000 device, which can ...
Celebrity PR Scandals That Cost Big Bucks  Yahoo NewsCelebrities have the potential to make millions from TV and movie roles, lucrative endorsement deals and sometimes from a single Instagram post. At the same ...
The PRactice bags Sony India’s PR Mandate  Exchange4MediaThe mandate has been awarded after a competitive, multi-agency pitching process and covers multiple product categories.
PR Special OBS April: Sunday Silence Makes History - Horse Racing News  Paulick ReportThe Paulick Report returns to Central Florida, with a pair of special print publications for the Ocala Breeders' Sales Co. Spring Sale of 2-Year-Olds In Training, ...
Merlin Entertainments appoints PR agency for Bear Grylls theme park  PRWeekMerlin Entertainments has appointed The Academy to handle PR for its new Bear Grylls Adventure attraction, following a competitive pitch, PRWeek can reveal.
Prep track and field: Lebanon's Hopkins gets long-awaited shot put PR  Corvallis Gazette TimesLEBANON — Morgan Hopkins waited patiently for her next personal best in the shot put that seemed like a long time coming.
Facebook hires Bill Gates' former personal PR manager  PRWeekMENLO PARK, CA: Facebook has named John Pinette to the role of VP of global communications, the company said on Monday. Pinette is taking over the ...
LOOK: USC RB commit Christon sets new PR in 200  247SportsThere is a new California leader in the 200 meters. And his name is Kenan Christon. The four-star San Diego (Calif.) running back and 2019 USC signee set ...
Despite Poor Weather, Jackets Turn Out Multiple Pr's – Men's Track & Field — Georgia Tech Yellow Jackets  Georgia Tech Official Athletic SiteTomorrow's action is scheduled to begin at 11 a.m..
VW Electric Car Unit Taps Zeno & Compass For PR Support  The Holmes ReportRESTON, VA — Electrify America — the Volkswagen unit building a national network of electric car charging stations — has handed its public relations ...
Kellogg's Shifts US PR Mandate From Edelman To Weber Shandwick  The Holmes ReportBATTLE CREEK, MI — Food giant Kellogg's has tapped Weber Shandwick to handle its US PR duties, which it dubs 'influencer engagement', following a ...
Trump Is Still Whining About Having to Help Puerto Rico  Vanity FairPresident Donald Trump is once again ranting about Puerto Rico, complaining about the amount of aid money the U.S. territory has received in the wake of ...
Red River Crest Arriving In Manitoba, RM Montcalm Evacuations Remain  PembinaValleyOnline.comFlood waters continue to cover portions of road in the R.M. of Montcalm. 18 residents also remain evacuated from an area east of St. Jean Baptiste as flooding ...
PR: Roger Ver Joins Monarch as Investor & Advisor, Bitcoin Cash Now Supported In-App  Bitcoin NewsMonarch Blockchain Corporation is excited to announce that Roger Ver is joining as an investor and advisor. Monarch Wallet now supports Bitcoin Cash (BCH).
A Scottish PR company is called Korero: is it appropriation?  Stuff.co.nzA Scottish public relations agency with a Māori name, Korero, is walking the tight rope between cultural appropriation and paying respect to a culture, a Māori ...
Spark Communications Lands PR Brief For Swedish AI Startup  The Holmes ReportLONDON — Spark Communications has been appointed by Swedish software company Peltarion to manage UK PR for its artificial intelligence platform.
Puerto Rico bans gay conversion therapy.  GOODNote to politicians of all stripes: This is what real leadership looks like. These days, when most Americans think of Puerto Rico they're probably thinking of 2017's ...
Clarity PR Hires Alex MacLaverty As Global COO  The Holmes ReportLONDON — Clarity has hired Alex MacLaverty to the role of global chief operations officer, as the fast-growing technology specialist continues to bolster its ...
Big Oil Traders Accused of Cheating Puerto Rico’s Power Utility  BloombergIn one of many scandals that plague Puerto Rico, four of the world's largest oil suppliers are accused of cheating the island's electric utility out of more than $1 ...
PRWeek UK Top 150 Consultancies 2019: which agencies grew the fastest?  PRWeekA number of UK PR agencies reported a strong rise in revenue in 2018, as overall growth in the PRWeek UK Top 150 Consultancies table accelerated.

Publicity: The Right Way for Marketing-Minded Financial Planners to Follow Up with a Reporter

Let's say you've called a reporter with some ideas for... Read More

Why Do You Want PR?

To get someone's name in the newspaper or a product... Read More

Youve Done PR the Hard Way Long Enough

As a business, non-profit or association manager, let the tacticians... Read More

Leveraging Your Reputation - Making PR Work for You

We rely on all kinds of tools and advice to... Read More

A Managers PR Paradigm

If you manage a department, division or subsidiary for a... Read More

Managers: Get Real, Please!

Personnel mentions in the newspaper and product plugs on radio... Read More

Do-It-Yourself PR: An Accident Waiting to Happen

Early in my career as a public relations consultant, I... Read More

Public Relations Going O.K?

Yes?Good!Still, as a business, non-profit or association manager, if you're... Read More

A Winning Public Relations Game Plan

You want to sell your products or services, and that... Read More

Managers, Got a Grip on Your PR?

What are you trying to do with your business, non-profit... Read More

The Most Important PR In America

Just happens to be public relations activity that alters individual... Read More

Managers, Have You Been Shortchanged?

You have been if you're a business, non-profit or association... Read More

Dealing With Reporters in Your Small Business

It behooves you to know and remember the names of... Read More

A New Idea For Venture Capitalists

Obviously, it hurts when a promising business project you backed... Read More

How to Create Quality PR Results

For many of us, the word quality is closely related... Read More

Right PR Focus A Powerful Advantage

Powerful is a strong word. But it fits here. As... Read More

Yes, There is a PR Sweet Spot

And here it is: public relations alters individual perception leading... Read More

Media Relations: Should You Pay For News Coverage?

Dear New York Times:I'd like to be quoted in one... Read More

A Great Way to Do PR

As a business, non-profit or association manager trying to get... Read More

The Increasing Power Of Publicity - And How It Can Benefit Your Business

The call came into my office and the voice on... Read More

Grandma Says...

Southern grandmothers have often said, "there are only three... Read More

A Company That Doesnt Need Public Relations?

Really? You mean there are NO perceptions and behaviors peculiar... Read More

Top Ten Tips for Writing your Best Press Release Ever

Keep these few crucial details in mind when writing and... Read More

Media Training: Stop Talking, Already!

THE TWO MINUTES UNDERDOGEdward Everett was one of the most... Read More

Publicity: Nailing a Media Interview, Part III (Staying on Topic)

In a media interview, always stick to your main points... Read More