Ill Alert The Media

There is something newsworthy happening at your organization right now. Here are some tips on how to tell your story.

First, make sure your story contains all the relevant facts. Ask yourself: Who, What, When, Where, Why and How?

Next, make your story readable. Here's how:

? Use short sentences. (Best single thing you can do...and easiest.) Research shows sentences of 15-20 words or less are easiest to comprehend. If you must write a long sentence, punctuation - like colons and dashes - can help the reader.

? Use short paragraphs. Usually one or two sentences per paragraph is enough. Otherwise, the reader sees a solid, gray mass when looking at a narrow newspaper or magazine column.

? Use easy words. Avoid multi-syllable and/or technical words that are hard to understand. If you must use them, explain them with simple definitions or by using analogies.

? Use personal words. These are human interest words: e.g., "I," "you," "me," "they," names, quotes.

? Use active verbs. These are words that show action. Examples are easily found in recipes or on sports pages (mix, stir, blend, whip, hit, run).

? Get to the point...fast! Readers and editors don't have the time or inclination to wade through a bunch of words before finding out what a story is all about.

? Use an "inverted pyramid" style. Most editors usually chop stories - to make them fit available space - from the bottom. So put the most important points first, second most important next, and so on down to the least important.

Now, alert the media.

About the author: Harry Hoover is managing principal of Hoover ink PR, http://www.hoover-ink.com. He has 26 years of experience in crafting and delivering bottom line messages that ensure success for serious businesses like Brent Dees Financial Planning, Duke Energy, Levolor, North Carolina Tourism, Ty Boyd Executive Learning Systems, VELUX and Verbatim.

In The News:

Time For PR To Embrace Its Own Purpose  The Holmes ReportAgonizing over perceptions is pointless. The jigsaw pieces are in place for PR to finally step into a brave new world.
PR Can Ensure Cannabis Market Doesn't Go Up in Smoke - Tue., Feb. 19, 2019  O'Dwyer's PR NewsThe limited communications channels currently available to the burgeoning cannabis sector has the PR industry poised to serve this world in ways that ...
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The PR Industry's FOFO Problem: "Fear Of Finding Out"  The Holmes ReportMarketing and public relations continue to focus on reach and awareness. Is that because they're afraid of finding out whether they really make a difference?
The PR Hacks That Exceeded These Entrepreneurs' Expectations  ForbesWhen it comes to getting free media coverage for your startup, there are conventional methods and unconventional. For these entrepreneurs, it was the latter that ...
Heathrow Airport begins review of consumer PR roster  PRWeekHeathrow Airport begins review of consumer PR roster. From PR Week.
MCL wins four awards for excellence in PR  Daily PioneerThe Mahanadi Coalfields Limited (MCL) has bagged four awards for excellence in Public Relations from the Public Relations Council of India (PRCI) at the 13th ...
Vivo picks PR partner for Malaysia market  Marketing InteractiveChinese smartphone brand Vivo has picked Sneaky Zombie to manage PR duties in Malaysia for six months, following a pitch held last month. Work for Vivo ...
TAG Heuer appoints Shadani Consulting as new PR agency for the Middle East  Arabian BusinessSwiss watchmaker TAG Heuer appointed Shadani Consulting as its communications partner in the Middle East, to oversee all PR and media outreach. Effective ...
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Agency Exec On How Real Estate PR Has Evolved  ForbesEmily Johnson positions public relations firm Taylor Johnson as a resource to the real estate industry.
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Glass House PR introduces PR 2.0 to SMEs in Africa  Media UpdateGlass House PR will be addressing the public relations needs of SMEs in Africa with its new innovation, PR 2.0. Here, the team at Glass House PR provide their ...
5 Secrets For Doing Your Own PR  ForbesWith more workers moving to freelance careers, it becomes increasingly important to understand how to promote yourself and your business. Here ...
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Frankie Cory resigns as Mischief CEO  PRWeekFrankie Cory resigns as Mischief CEO. From PR Week.
NHS comms manager quits to form agency  PRWeekKristina Wilcock, assistant head of external comms at NHS Digital, has taken voluntary redundancy and will launch her own agency - Gifted Media Relations ...
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Panjab University’s PR director gets Chanakya Award  Times of IndiaCHANDIGARH: Public Relations (PR) director at Panjab University, Renuka B Salwan, has been conferred with the prestigious 'Chanakya Award' for corporate ...
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How Instagram offers unique marketing opportunities - PR Daily  PR DailyBy Jeremy Juhasz Feb. 15, 2019. SHARE. Every organization wants proof that investing in social media marketing programs goes beyond awareness metrics.
My Second Act: From corporate PR to tennis coach  The Oakland PressA high school tennis player had concern on her face during a changeover. “I feel really uncomfortable coach, totally off my game,” she said. “There's no pace on ...
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30 jobs in the PR and marketing world - PR Daily  PR DailyObserving the warm feelings of Valentine's Day in the dead of winter seems incongruous. The cold weather has many dreaming of a beach and an umbrella ...
SM foundation receives Anvil for PR Excellence  INQUIRER.netFor its Annual Report, SM Foundation, Inc. was presented with an Anvil by the Public Relations Society of the Philippines (PRSP) under the Public Relations ...
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Longtime PR director Chase leaves Twitch  PRWeekLongtime PR director Chase leaves Twitch. From PR Week.
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PRWeek UK Top 150 Consultancies 2019 - entry deadline extended  PRWeekThe deadline for submitting figures for PRWeek's UK Top 150 Consultancies project has been extended to 5pm on Friday 22 February. This is what you need to ...
Zuma's nudge nudge, wink wink nuclear meeting with Pr...  Daily MaverickFormer finance minister Pravin Gordhan allegedly warned then president Jacob Zuma that unless done properly, a nuclear deal would make the arms deal ...
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The PR Agency Behind Warby Parker, Everlane and Glossier Goes International  The Business of FashionNEW YORK, United States — Derris, the communications agency behind a lengthy list of direct-to-consumer brands including Warby Parker, Everlane, ...
A Kentucky PR firm was reportedly behind high schooler Nick Sandmann's statement on his viral confrontation with a Native American protester  INSIDERA Kentucky public-relations firm was reportedly behind the statement from the high schooler at the center of a confrontation with a Native American protester at a ...
Jurys Inn hotel group books new UK PR agency  PRWeekIt is the second major win for Publicasity in a week after picking up Japanese watchmaker Seiko. The agency will focus on promoting the hotel chains' UK ...
Huawei launches a charm offensive — but PR execs say it may face a 'literally impossible' task  CNBCA Huawei board member said the company is committing to being more transparent for "the foreseeable future."
Puerto Rico Open returns as island stands strong once again  Golf ChannelThe Puerto Rico Open returns this week, less than two years after Hurrican Maria devastated the island and tested the resolve of everyone on the island.
PR: Coinseed Announces Its SEC Filed Crowdfunding Campaign  Bitcoin NewsCoinseed is a platform for spare-change investment and cash back rewards in crypto. Since they launched in Dec 2017, they have acquired nearly 20k users ...
Heterochromatin anomalies and double-stranded RNA accumulation underlie C9orf72 poly(PR) toxicity  Science MagazineHow dipeptide repeats cause pathology. A repeat expansion in the chromosome 9 open reading frame 72 (C9orf72) gene is the most common known cause of ...
City Mayor says PR dep’t not functioning  Stabroek NewsGeorgetown Mayor Ubraj Narine on Monday attempted to convince the council that his office should have control of the Public Relations department because he ...
Microsoft lampoons Office 2019 in PR pitch for Office 365  ComputerworldMicrosoft is now slamming its own software, portraying Office 2019 as a second-class software suite when pitted against its rival...Office 365.
Meghan Markle sister Samantha attacks 'PR C**P' and 'imaginary' friends supporting Duchess  ExpressSamantha Markle launched a *fresh* attack against the Duchess of Sussex on Wednesday, claiming the anonymous sources speaking up in favour of Meghan ...
Puma North America names Berk Communications PR AOR  PRWeekWESTFORD, MA: Puma North America has selected Berk Communications as its PR AOR. Berk Communications started working for the shoe and apparel ...
PR push for white officer accused of killing armed black man  The Associated PressNASHVILLE, Tenn. (AP) — The attorney for a white police officer charged with fatally shooting an armed black man in Tennessee is calling for legal discovery ...
PR: MoneyToken Is Launching Its Own Exchange - in Collaboration With Huobi Cloud  Bitcoin NewsMoneyToken, one of the leading global crypto-lending platforms offering crypto assets-backed loans, has announced the launch of their new MoneyToken ...
PR: Bitcoin.com Partners With CryptoTag to Bring Space Grade Security to the Bitcoin.com Store  Bitcoin NewsYour security and legacy is not something to be taken lightly. This is why Bitcoin.com have partnered with the security experts at CRYPTOTAG to bring their ...
Louisville PR firm played a key role in Covington Catholic controversy  Courier JournalLouisville public relations firm RunSwitch PR confirmed helping Covington Catholic student Nick Sandmann and his family after viral video's backlash.
PR: trade.io Enables Purchase of Cryptocurrencies With USD and EUR  Bitcoin NewsMonday, February the 4th, 2019, Hong Kong, Crypto exchange trade.io has announced a partnership with payment processor Simplex, enabling clients to ...
Prince Philip car crash: Buckingham Palace accused of ‘DIY public relations’  ExpressTHE way Buckingham Palace have mismanaged the fallout from Prince Philip's car crash has been condemned as “DIY public relations” by an industry expert.
Power Rankings: Puerto Rico Open  PGA TOURIt's been a long two years since the last Puerto Rico Open. Six months after D.A. Points secured victory in March of 2017, Hurricane Maria decimated the U.S. ...
Final IRP Proposal for Puerto Rico Calls for ‘Mini-Grids’ and Rapid Solar and Storage Deployment  Greentech Media NewsThe Puerto Rico Electric Power Authority this week filed a final draft of its 2019-2038 integrated resource plan, which calls for big deployments of solar and ...
Puerto Rico Open betting preview and tips from Ben Coley  Sportinglife.comThe Puerto Rico Open makes a welcome return to the schedule following the devastation caused by Hurricane Maria and, as is always the case with these ...
PR: aXpire.io Updates - AXPR HODL Initiative and CoinExchange.io Listing  Bitcoin NewsaXpire.io is proud to announce the launch of its AXPR Prime program, which is a loyalty program for HODLERS of at least 250000 AXPR. Members of the ...
PR: Smartrade Launches Cryptocurrency Exchange  Bitcoin NewsFixed fees, hundreds of USD trading pairs, world class security BURLINGTON, Ontario Smartrade announces the launch and growth of their comprehensive ...
PR: Bitcoin.com Partners With Anarchapulco  Bitcoin NewsAcapulco, Mexico - Anarchapulco is excited to announce that Bitcoin.com will be the title sponsor for Anarchapulco 2019, the world's premiere Liberty event for ...
Video shows Norwegian cruise ship destroy dock in Puerto Rico  New York Post A Norwegian cruise ship slammed into a pier in Puerto Rico and obliterated two mooring points amid high winds on Tuesday, video shows.
Sen. Bernie Sanders Says He’s Running For President In 2020  WBAL RadioWASHINGTON (AP) — Vermont Sen. Bernie Sanders, whose insurgent 2016 presidential campaign reshaped Democratic politics, announced Tuesday that he ...
The PR machine which is defaming the Vatican  MercatorNetA British publisher stands to make a motza from a book claiming that 80% of Vatican clerics are gay.
PR to run four new passenger trains: Sheikh Rashid  The News InternationalLAHORE: Minister for Railways Sheikh Rashid Ahmad Saturday said that four new passenger trains were in pipeline and announcement to this effect would ...
Madrid launches PR campaign ahead of Catalan separatist trials  Financial Times'This is the real Spain' advert aims to combat disinformation from secessionists.
The Mountain Proved He's the World's Strongest Man, Again  Men's HealthHafþór Júlíus Björnsson, who plays The Mountain on 'Game of Thrones,' hit a new deadlifting PR of 472 kilograms, or 1041 pounds.
Area briefs: Trent Phillips tied for fifth at Puerto Rico  Spartanburg Herald JournalBoiling Springs alum and Georgia freshman Trent Phillips is tied for fifth at 4 under through two rounds of the Puerto Rico Classic at Rio Mar Country Club.
'More about hope': former Fredericton principal helps rebuild school in Puerto Rico  CBC.caFormer Fredericton principal John Hamilton is sharing his experience of helping rebuild a school in Puerto Rico. The school was destroyed by Hurricane Maria.
nsKnox Raises $15M Led by Viola Ventures & M12, Microsoft's Venture Fund, to Meet Growing Demand for Corporate Payment Protection  PRNewswireBOSTON and TEL AVIV, Israel, Feb. 19, 2019 /PRNewswire/ -- nsKnox, a leading provider of corporate payment protection solutions based on its innovative ...
Rep. Darren Soto to speak about new recovery efforts in Puerto Rico after Hurricane Maria  Fox 35 OrlandoU.S. Representative Darren Soto (FL 9th Congressional District) will host a press conference on Tuesday morning in Orlando to talk about recovery efforts in ...
Hamilton Helps Raise $14 Million for the Arts in Puerto Rico  FortuneLin Manuel Miranda's reprisal in the title role of Hamilton last month help raise more than $14 million for the arts on the island. The Tony Award-winner partnered ...
PR providing free of cost travel facility to senior citizens: Rasheed  ARY NEWSISLAMABAD: Federal Minister for Railways Sheikh Rasheed has said senior citizens above age of 70 years are being provided with the free facility to travel, ...
Florida-based cruise ship that crashed in Puerto Rico returns wi - NBC2 News  NBC2 NewsPassengers on board a Norwegian Cruise ship plagued with mechanical issues are finally back in Port Canaveral.
PR firm suspends ties with Gordon Campbell pending U.K. sexual assault investigation  CHEKPublic relations firm Edelman says it's suspending its consulting arrangement with former B.C. premier and former high commissioner to the U.K. Gordon ...
Area Boys Basketball: PR-B bests Walker in close game  Brainerd DispatchWALKER—Louis Bueckers led the Pine River-Backus Tigers with 20 points and 10 rebounds as they defeated the Walker-Hackensack-Akeley Wolves 64-60 in ...
Sean McGorty Runs PR (13:21), Hits World Standard in First Race with Bowerman TC in Boston  LetsRun.comBy Jonathan Gault February 8, 2019. BOSTON — Before the serious racing gets going at tomorrow's NYRR Millrose Games, a few members of the Bowerman ...
Georgia Tech Takes Lead at Puerto Rico Classic  Georgia Tech Official Athletic SiteRio Grande, Puerto Rico – Sophomore Noah Norton led the way with a 3-under-par 69 and is tied for first place individually, while No. 4 Georgia Tech paced the ...
Leaky child-tracking smartwatch maker hits back at bad PR  The RegisterKids' smartwatch-pusher Enox, whose Safe-KID-One watch was pulled by the European Commission, has hit back against the bad PR – with some rather ...
What is an influencer? (Even the PR industry can't seem to decide)  PRWeekPRWeek has heard so many contrasting definitions of what constitutes an 'influencer', so we decided to ask those who really should know. The responses left us ...
Albuquerque teacher helps out at Puerto Rico school  Albuquerque JournalALBUQUERQUE, N.M. — Volunteers worked on repairs to Colegio Bautista, which was hit hard by Hurricane Maria.
Infographic: Tips for reaching your target audience on Facebook - PR Daily  PR DailyIt's important that you get your Facebook ads in front of the right eyeballs. In order to have a successful Facebook marketing campaign, it's essential that you ...
Probe into Puerto Rico board seeks transparen...  Taiwan NewsSAN JUAN, Puerto Rico (AP) — A federal control board overseeing Puerto Rico's finances says it will require more transparency from its vendors following an ...
Hemp, Inc. Celebrates Emerging Hemp Program in Puerto Rico as CEO Scouts Land for Hemp Growing Eco-Village and Other Hemp Growing Partners  GlobeNewswireSpring Hope, NC, Feb. 19, 2019 (GLOBE NEWSWIRE) -- via NEWMEDIAWIRE -- Hemp, Inc. (OTC PINK:HEMP), a global leader in the industrial hemp industry ...
Woman gives birth on JetBlue flight from Puerto Rico to Florida  WTOP(MIAMI) — “Baby on board” was given a whole new meaning on one JetBlue flight late Friday. JetBlue flight 1954 was en route from Luis Muñoz Marín ...
Puerto Rico's Utility PREPA Plans To Divide Island Into Renewable Energy Microgrids  ForbesAfter the catastrophe caused by 2017's Hurricane Maria, many Puerto Ricans were left without electricity for months. Now, the Puerto Rico Electric Power ...
Mom's sea of grief leads her on mission to Puerto Rico  WNEM SaginawEach day starts anew on the small Puerto Rican island of Vieques still emerging from devastating hurricanes more than a year ago.
The First Look: Puerto Rico Open  PGA TOURBack after a one-year hiatus as Puerto Rico cleaned up following Hurricane Maria, the island welcomes incoming Hall of Famer Retief Goosen and six other ...
New sales tax bonds issued under latest Puerto Rico debt restructuring  ReutersPuerto Rico's Sales Tax Financing Corporation, known as COFINA, issued $12 billion of new bonds on Tuesday as a federal court-approved deal between the ...
"The website looks like a GSCE project": PR pros take on launch of The Independent Group  PRWeekPR pros and industry leaders believe The Independent Group has a major comms challenge on its hands if it wants to avoid being a Brexit flash-in-the-pan.
A cruise ship was filmed crashing into a pier in Puerto Rico  Business InsiderOn Tuesday, a Norwegian Cruise ship voyage took an unexpected turn. The 4,100-passenger Norwegian Epic, which was headed on a week-long journey from ...
Palo Alto Networks Announces Intent to Acquire Demisto  PRNewswireSANTA CLARA, Calif., Feb. 19, 2019 /PRNewswire/ -- Palo Alto Networks (NYSE: PANW), the global cybersecurity leader, announced that it has entered into a ...
Visiting Puerto Rico, and Finding the Up Beat  The New York TimesOn the first stop of his yearlong journey, the 52 Places Traveler makes it his mission to get off the beaten path and into the island.
Jersey Shore Woman Shot in the Face While Vacationing in Puerto Rico  NBC 10 PhiladelphiaA Jersey Shore woman is fighting for her life after she was shot in the face while vacationing in Puerto Rico.
Al Pacino takes a lunch break while filming his new movie Axis Sally in Puerto Rico  Daily MailEven legends have to take a lunch, which is what screen icon Al Pacino was seen doing on the set of his new movie in Puerto Rico on Monday. The 78 year old ...
Free Running Program Will Offer Hope to Thousands of Kids in Puerto Rico  runnersworld.comOlympian Beverly Ramos is helping to bring the restorative power of running to an island that's still reeling from months of loss.
Appeals Court Says Puerto Rico Board Was Illegally Appointed  Wall Street JournalThe board overseeing Puerto Rico's public finances was illegally appointed, a U.S. appeals court said in a Friday ruling that casts uncertainty over the U.S. ...
Inside John Bolton's Month-Long P.R. Campaign Against Venezuela's Government  TIMETo hear it from National Security Advisor John Bolton, it's time for America to launch all measures short of war to push Venezuelan President Nicolás Maduro ...
HUD acknowledges recent shutdown slowed pace of recovery aid to Puerto Rico | TheHill  The HillThe Department of Housing and Urban Development (HUD) acknowledged in a letter to Sen.

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