Ill Alert The Media

There is something newsworthy happening at your organization right now. Here are some tips on how to tell your story.

First, make sure your story contains all the relevant facts. Ask yourself: Who, What, When, Where, Why and How?

Next, make your story readable. Here's how:

? Use short sentences. (Best single thing you can do...and easiest.) Research shows sentences of 15-20 words or less are easiest to comprehend. If you must write a long sentence, punctuation - like colons and dashes - can help the reader.

? Use short paragraphs. Usually one or two sentences per paragraph is enough. Otherwise, the reader sees a solid, gray mass when looking at a narrow newspaper or magazine column.

? Use easy words. Avoid multi-syllable and/or technical words that are hard to understand. If you must use them, explain them with simple definitions or by using analogies.

? Use personal words. These are human interest words: e.g., "I," "you," "me," "they," names, quotes.

? Use active verbs. These are words that show action. Examples are easily found in recipes or on sports pages (mix, stir, blend, whip, hit, run).

? Get to the point...fast! Readers and editors don't have the time or inclination to wade through a bunch of words before finding out what a story is all about.

? Use an "inverted pyramid" style. Most editors usually chop stories - to make them fit available space - from the bottom. So put the most important points first, second most important next, and so on down to the least important.

Now, alert the media.

About the author: Harry Hoover is managing principal of Hoover ink PR, http://www.hoover-ink.com. He has 26 years of experience in crafting and delivering bottom line messages that ensure success for serious businesses like Brent Dees Financial Planning, Duke Energy, Levolor, North Carolina Tourism, Ty Boyd Executive Learning Systems, VELUX and Verbatim.

In The News:

9 Things About PR They Didn't Teach You in College  PR News - For Smart Communicators
The 6 Must-Have Elements of a Comprehensive PR Plan  PR News - For Smart Communicators
PR Account Manager  Pedestrian TV
Trump’s PR Meltdown  The Bulwark

Are You a PR Chowderhead?

You are if you stand by while your public relations... Read More

Leveraging Your Reputation - Making PR Work for You

We rely on all kinds of tools and advice to... Read More

PR: Ouch! Tells the Tale

Ever get the feeling that your public relations program isn't... Read More

Publicity: Five Tips for Calling a Reporter

Always ask, "Is now a good time?"Deadlines in journalism are... Read More

Do You Really Need PR?

The right kind of PR, that is, the kind that... Read More

PR for Brand New Managers

Just promoted to manager?Here's something you need to know.Whether you... Read More

10 Tips for Tantalizing News Releases

Want to get radio interviews and coverage in print publications... Read More

Get Outsiders on Your Side

Especially good advice for business, non-profit and association managers whose... Read More

If I Were Coaching You

If I were coaching you as a business, non-profit or... Read More

Marketing-Minded Financial Planners, Focus on Main Points During an Interview

You never want to inundate a reporter with information, but... Read More

Dealing With Reporters in Your Small Business

It behooves you to know and remember the names of... Read More

Preparing For Your Media Interview

Media interviews are an important part of an overall public... Read More

Can Your PR Game Plan be Salvaged?

If, as is often the case, you are preoccupied with... Read More

Financial Planners Get Free Publicity With Email

In previous articles for marketing-minded financial planners, I've discussed what... Read More

Write Press Releases That Dazzle

When a reporter is wowed, intrigued, surprised or captivated by... Read More

Managers, Got a Grip on Your PR?

What are you trying to do with your business, non-profit... Read More

Top 10 Tips for Successful TV Interviews

1. Appearing in other types of media is the best... Read More

PR: Short Form for Managers

Experience tells me that too many business, non-profit and association... Read More

A Winning Public Relations Game Plan

You want to sell your products or services, and that... Read More

Managers Who Tap Into PRs Value

Business, non-profit and association managers get a ton of satisfaction... Read More

Writing a Press Release: The Design Basics

Big corporations like General Motors and Coca-Cola spend thousands of... Read More

How to Generate Free Publicity for Your Product, Service, or Cause

One of the most misunderstood and most underutilized promotional tools... Read More

The 7 Deadly Sins of Press Releases

A press release is often your only chance to make... Read More

How to Take Advantage of Public Relations

Decide once and for all to do something about those... Read More

The Ten Ps of PR

Everyone is talking about the Ps of successful marketing, so... Read More