Ill Alert The Media

There is something newsworthy happening at your organization right now. Here are some tips on how to tell your story.

First, make sure your story contains all the relevant facts. Ask yourself: Who, What, When, Where, Why and How?

Next, make your story readable. Here's how:

? Use short sentences. (Best single thing you can do...and easiest.) Research shows sentences of 15-20 words or less are easiest to comprehend. If you must write a long sentence, punctuation - like colons and dashes - can help the reader.

? Use short paragraphs. Usually one or two sentences per paragraph is enough. Otherwise, the reader sees a solid, gray mass when looking at a narrow newspaper or magazine column.

? Use easy words. Avoid multi-syllable and/or technical words that are hard to understand. If you must use them, explain them with simple definitions or by using analogies.

? Use personal words. These are human interest words: e.g., "I," "you," "me," "they," names, quotes.

? Use active verbs. These are words that show action. Examples are easily found in recipes or on sports pages (mix, stir, blend, whip, hit, run).

? Get to the point...fast! Readers and editors don't have the time or inclination to wade through a bunch of words before finding out what a story is all about.

? Use an "inverted pyramid" style. Most editors usually chop stories - to make them fit available space - from the bottom. So put the most important points first, second most important next, and so on down to the least important.

Now, alert the media.

About the author: Harry Hoover is managing principal of Hoover ink PR, http://www.hoover-ink.com. He has 26 years of experience in crafting and delivering bottom line messages that ensure success for serious businesses like Brent Dees Financial Planning, Duke Energy, Levolor, North Carolina Tourism, Ty Boyd Executive Learning Systems, VELUX and Verbatim.

In The News:

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New York Times: Music group’s PR staff fooled the media  The Washington PostOn June 1, 2008, a fire broke out on the back lot of Universal Studios Hollywood, destroying film iconography, including a set from “Back to the Future" and a ...
New Vishay Polymer Tantalum Chip Capacitors Distributed Through New Yorker Electronics  PR.comNorthvale, NJ, June 16, 2019 --(PR.com)-- New Yorker Electronics has announced the release of the extended Vishay Polytech T55 series of vPolyTan ...
Another Shocker in NBA Finals: Head of award-winning Warriors PR team a lifelong WSU fan  Wichita EagleRegardless of which team wins the NBA Finals, there will be some Wichita State representation for either the Toronto Raptors or Golden State Warriors. Shocker ...
PR: Monarch Wallet Updates Bring SLP Support  Bitcoin NewsMonarch Blockchain Corporation has updated the Monarch Wallet for Android & iOS with a new user interface, full transaction history support for all tokens, SLP ...
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Liverpool expose shameless Mike Ashley PR manipulation of Newcastle United Fans  The MagLiverpool have frozen season ticket prices for the fourth successive year in a row. This is Liverpool who have just won the Champions League this month.
PR: TRCE - Crypto Exchange Set To Launch In Q4 2019  Bitcoin NewsThe Real Cryptocurrency Exchange (TRCE) is a Seychelles Cryptocurrency company headquartered in Buenos Aires, Argentina (2019) with plans to open ...
The Morning Briefing: Panicked CIA Turns to PR Firm The New York Times  PJ MediaGood Thursday morning. Here is what's on the president's agenda today: The president has a working lunch with governors on workforce freedom and mobility ...
PR: dClinic Partners With Indonesian Hospital BP Batam  Bitcoin NewsBatam (Indonesia) and dClinic will be world leaders in Healthcare Blockchain technology by bringing together a significant number of partners to help deliver a ...
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Puerto Rico College Republicans Are Raising Money For A Trump Statue  The Daily CallerThe College Republican Federation of Puerto Rico are raising funds for a President Trump Statue which would be placed in front of the Capitol building in San ...
Lin-Manuel Miranda Showcases the Best of Puerto Rico in New Web Series  Travel+LeisureLin-Manuel Miranda has long been a champion of Puerto Rico and with his new venture, and eight-episode web series, he's highlighting the best of his.
Puerto Rico Festival goes on despite past issues, includes new elements  WGN TV ChicagoCHICAGO — Despite the rain, thousands of people lined the streets of Humboldt Park on Saturday for the annual Puerto Rico Festival. After years of ...
Andrew McCaskill exits Nielsen  PRWeekNEW YORK: Nielsen's SVP of global communications and multicultural marketing Andrew McCaskill has left the company. McCaskill stopped working at the ...
MAU's Brunache sets PR, finishes 9th at nationals  Bennington BannerGREENSBORO, N.C. — Mount Anthony freshman Isaiah Brunache set a personal best in shot put at the New Balance Outdoor Nationals track meet on Thursday ...
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Guánica Lighthouse Ruins – Guánica, Puerto Rico  Atlas ObscuraDiscover Guánica Lighthouse Ruins in Guánica, Puerto Rico: Invading U.S. troops were first seen from this now-abandoned tower, leading to the ...
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Puerto Rico was about to pass a ‘religious freedom’ law but Ricky Martin stepped in & shut it down.  LGBTQ NationRicardo Rosselló, the Governor of Puerto Rico, pushed for a “Religious freedom” bill for the Commonwealth, and it seemed destined to pass. The bill, which ...
Sudan: PR stunt exposes nation’s horrors  NEWS.com.auWhen the BBC's Africa editor Fergal Keane was invited on a government propaganda trip to Sudan, it sounded too good to turn down.
Video: Jeff Kendall-Weed Discovers the Riding Community in Puerto Rico in Episode 3 of Local Loam  Pinkbike.comYour browser does not currently recognize any of the video formats available. Click here to visit our frequently asked questions about HTML5 video.
The New York Times did some free PR for Google  The OutlineThe Times should know better than to credulously write an entire story around one study funded by its own industry — but they did so anyway.
Iglesia Cristiana Avivamiento La Piedra (The Stone Church)  Atlas ObscuraDiscover Iglesia Cristiana Avivamiento La Piedra (The Stone Church) in Camuy, Puerto Rico: This memorial to a family's dead son has survived a century of ...
Post Register All-Area tennis team  Post Registern Ben Sayre/Braxton Bird, Blackfoot boys doubles. n Whitney Black/Rachel Harris, Idaho Falls girls doubles. n Maunayia Harringfeld/Nate Clements, Bonneville ...
Sarah Sanders out as White House press secretary  PRWeekSarah Huckabee Sanders is planning to step down as White House press secretary at the end of this month, President Donald Trump tweeted on Thursday.
The 5 most popular stories on PR Daily this week - PR Daily  PR DailyThis week, readers were interested in strategies for achieving goals, micro-influencers, stories that humanize your brand, and more. By PR Daily Staff June 14 ...
Unilever takes stake in influencer marketing platform CreatorIQ  PRWeekUnilever Ventures, the venture capital and private equity arm of Unilever, has invested in influencer marketing platform CreatorIQ. Together with growth-equity ...
#LieLikeAParent: Should brands encourage deception?  PRWeekLying to kids is at the heart of a new campaign from Kraft, with the goal of getting them to eat their greens. The brand has disguised Kraft Classic Ranch Dressing ...
Rivian's used batteries will help support energy independence in Puerto Rico  CNETIts first project is in Puerto Rico, but this solution could work well anywhere.
Lime understands your scooter hatred  PRWeekDo you ride your Lime electric scooter around town with absolutely no concern for your fellow humans? If you do, and you live in Paris, prepare to be shamed.
Do-it-yourself public relations in Wilton  The Wilton BulletinHow do small business owners build relationships with journalists to share their stories with the world? Answer: Do-It-yourself public relations. PR specialist Tom ...
2019 NCAA Men's Distance Prelims: Bryce Hoppel Gets a PR, a Terrific 1500 Final Is Set, & the Heat Claims Some Victims in the Steeple  LetsRun.comBy LetsRun.com. June 5, 2019. AUSTIN, Tex. — The men's distance prelims are in the books at the 2019 NCAA Outdoor Track & Field championships. A steamy ...
Public relations firm W opens Malaysia office - unveils plans for the SE Asia region  Mumbrella AsiaLondon-based public relations and social media firm W will be starting an office in Malaysia on July 8. This will be the fifth global office of W, and its second in ...
'Better at PR than Eriksen', 'Good as gone' – These Tottenham fans all felt the same regarding stars comments regarding his future  VitalfootballToby Alderweireld's future has been a hot talking point at Tottenham Hotspur for a while now. Will he leave the club this summer with the £25million release ...
Affordable Housing to be Transformed in Puerto Rico  News 13BREVARD COUNTY, Fla. — Financial experts are predicting an avalanche of foreclosures in Puerto Rico this year as a result of the devastation caused by ...
Puerto Rico 2020 primary: Gov. Ricardo Rosselló looks to move up date of Democratic contest  CBS NewsGov. Ricardo Rosselló told CBS News the island will become "ground zero" for Democratic candidates to discuss issues like income inequality and climate ...
PROBATE NOTICE: Shirley Evelyn Torkelson 25-PR-19-1327  Republican EagleSTATE OF MINNESOTA COUNTY OF GOODHUE FIRST JUDICIAL DISTRICT DISTRICT COURT PROBATE DIVISION Court File No. 25-PR-19-1327. Estate of
Puerto Rico passes ‘religious freedom’ bill in House of Representatives  PinkNewsPuerto Rico's House of Representatives has passed a 'religious freedom' bill, which human rights activists say will allow LGBT+ discrimination. The bill states ...
Lavazza Hands UK Public Relations Account To BCW  The Holmes ReportLONDON — Italian family-owned premium coffee brand Lavazza has handed its UK consumer and trade PR brief to BCW, after a competitive pitch earlier this ...
Monica Puig Is Still Fighting For Puerto Rico, Two Years After Hurricane María  BustleTennis player Monica Puig rose to international stardom when she became the first athlete — of any sport, and any gender — to win the gold medal for Puerto ...
Op-ed: Puerto Rico Privatizes Utility, Part 2  St, Thomas Source“The Puerto Rico Electric Power Authority has become a heavy burden on our people, who are now hostage to its poor *service* and high cost.” Governor ...
Ricky Martin Helps Kill “Religious Freedom” Bill in Puerto Rico  NewNowNextGov. Ricardo Rosselló axed the anti-LGBTQ legislation hours after the singer denounced it.
Puerto Rico oversight board reaches deal over retiree pensions  ReutersSAN JUAN (Reuters) - Puerto Rico's federally created financial oversight board said on Wednesday it reached a deal to restructure more than $50 billion in ...
Woman is first to play in PR men's league  MLB.comBaseball history was going to be made, so one thousand fans piled into Utuado's Estadio Ramon Cabanas, the modest stadium in the central part of Puerto Rico ...
Puerto Rico Seeks to Move Island's Presidential Primary to March  BloombergPuerto Rico lawmakers are seeking to move up the island's Democratic presidential primary to March to inject issues affecting the bankrupt island into the race.
FEMA's responsibility to Puerto Rico | TheHill  The HillPuerto Rico has not received the same treatment, in terms of federal aid related to natural disaster relief, as states such as Florida and Texas.
Race-By-Race Brooks PR Breakdowns And Picks  MileSplitBrooks PR is on the calendar this weekend in Seattle, Washington. Here are our predictions and picks.

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