Ill Alert The Media

There is something newsworthy happening at your organization right now. Here are some tips on how to tell your story.

First, make sure your story contains all the relevant facts. Ask yourself: Who, What, When, Where, Why and How?

Next, make your story readable. Here's how:

? Use short sentences. (Best single thing you can do...and easiest.) Research shows sentences of 15-20 words or less are easiest to comprehend. If you must write a long sentence, punctuation - like colons and dashes - can help the reader.

? Use short paragraphs. Usually one or two sentences per paragraph is enough. Otherwise, the reader sees a solid, gray mass when looking at a narrow newspaper or magazine column.

? Use easy words. Avoid multi-syllable and/or technical words that are hard to understand. If you must use them, explain them with simple definitions or by using analogies.

? Use personal words. These are human interest words: e.g., "I," "you," "me," "they," names, quotes.

? Use active verbs. These are words that show action. Examples are easily found in recipes or on sports pages (mix, stir, blend, whip, hit, run).

? Get to the point...fast! Readers and editors don't have the time or inclination to wade through a bunch of words before finding out what a story is all about.

? Use an "inverted pyramid" style. Most editors usually chop stories - to make them fit available space - from the bottom. So put the most important points first, second most important next, and so on down to the least important.

Now, alert the media.

About the author: Harry Hoover is managing principal of Hoover ink PR, http://www.hoover-ink.com. He has 26 years of experience in crafting and delivering bottom line messages that ensure success for serious businesses like Brent Dees Financial Planning, Duke Energy, Levolor, North Carolina Tourism, Ty Boyd Executive Learning Systems, VELUX and Verbatim.

In The News:

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The Verge

How Facebook's crisis PR firm triggered a PR crisis
The Verge
In time it will come out that this response including hiring a public relations agency whose work includes what is euphemistically referred to as “opposition research” and is more commonly understood to involve smear campaigns. These campaigns target ...
Facebook hired firm with 'in-house fake news shop' to combat PR crisisNBCNews.com
Facebook, Facing Backlash, Fires PR Firm It Hired To Discredit Soros, Other CriticsForbes
Facebook accused of dark PR tacticsBBC News
Daily Beast -Variety -New York Times -Facebook Newsroom
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Forbes

Why Purpose Is Important To Your PR Strategy
Forbes
While pursuing B Corp status aligned with our overarching goal of having a purpose beyond profit, it also became our most important and highest performing public relations (PR) story of the year. Many of the major travel outlets, and even business ...


Forbes

How To Reframe The Perception Between PR And Ego
Forbes
But here's the thing: Your content never changes, and PR should really be about connecting with the media to share the value you can bring to their audience. Therefore, it's really important for you to shape the context and your view of how you're ...


The Verge

Facebook-linked PR firm Definers pushed criticism of Apple, Google, and Bird
The Verge
As Facebook reels from a bombshell New York Times report published this week, much of the focus has been on a controversial public relations firm hired by the company. Definers Public Affairs, a DC organization, pressed reporters with information ...
Qualcomm reportedly hired crisis PR firm behind Facebook ...Engadget
Facebook's former PR firm seeded fake stories about bias at Apple NewsTNW
It's not just Facebook. GOP-linked firm “brought oppo research to Silicon Valley”Fast Company
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Irish Times

Facebook's new PR disaster shows it has a lot of growing up to do
Irish Times
This came after it was revealed in a New York Times article that the company had hired a PR agency to discredit its critics by claiming they were agents of the billionaire George Soros, a frequent subject of anti-Semitic conspiracy theories, which are ...


New York Magazine

Facebook Can't Explain the Difference Between Its PR Operation and Russian Troll Farms
New York Magazine
That Facebook would hire a PR firm to protect itself is not that surprising. Mark Zuckerberg described it as a “typical D.C. relationship” in a conference call on Thursday and said he only learned about Definers from the Times' report. If Definers is a ...
Facebook is being accused of hiring a PR firm to smear its opponentsMIT Technology Review
Senators send letter to Mark Zuckerberg asking for more details on the opposition PR firm Facebook hiredCNBC
Breakfast Briefing: 5 (Facebook) things for PR pros to know on Friday morningPRWeek
Investing.com -IDG Connect (blog) -MuMbrella -New York Times
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New Zealand Herald

WikiLeaks founder Julian Assange hires Kiwi PR guru Richard Hillgrove
New Zealand Herald
Controversial WikiLeaks founder Julian Assange has hired a Kiwi PR guru to bolster his global image while he remains holed up in a London embassy. New Zealand publicist Richard Hillgrove, whose previous employers include Charles Saatchi, Dame ...
US Is Optimistic It Will Prosecute AssangeWall Street Journal
Julian Assange has been charged, prosecutors reveal inadvertently in court filingWashington Post
Court filing indicating possible Julian Assange charges - DocumentCloudDocumentCloud

all 2,037 news articles »

The Indian Express

Amid sting row, Chhattisgarh PR commissioner transferred
Times of India
RAIPUR: Just before assembly elections in the state, Chhattisgarh government has shifted out its commissioner for public relations Rajesh Sukumar Toppo, two days after opposition Congress complained to Election Commission demanding action against ...
Chhattisgarh PR Commissioner transferred amid sting rowAll India Radio
PR secretary Toppo relieved of responsibility on EC's instructionUnited News of India

all 24 news articles »

New York Times

A Fugitive Financier's Charm Offensive Has PR Firms Proceeding With Caution
New York Times
The owner of one public relations firm hired by Mr. Low's legal team, James Haggerty, said in one filing that he believed all of his work fell within the litigation exemption to FARA. But Mr. Haggerty, who is also a lawyer, wrote that he registered ...


PrinceGeorgeMatters.com

Prince George PR referendum ballots cast climbs slightly ...
PrinceGeorgeMatters.com
On Nov. 6, less than three per cent of Prince George had sent their proportional representation ballot to Elections B.C., but as of today (Nov. 16), there has been ...
Kamloops among top cities to return PR referendum ballots ...Kamloops Matters

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