Get Write To It

The toughest thing about writing a news release is getting started. But writing doesn't have to be hard. Here are a few tips and tricks to help you beat writer's block.

Before the story, think about:

? audience. who do I want (or expect) to read this? What do they want to know? What do I want them to know?

? "gatekeepers." These are usually the editors who will decide if they will use your story. What kind of story do they normally use? How long? Style?

If you just can't get the first word down on paper, here are some things to try.

? Talk to someone about your story. Listen to yourself. Write the story like you told it. You can always rearrange sentences or paragraphs later.

? Go through your notes. Star the things you think are most important. Then try to start a story with at least one or two of those important things in the first sentences.

? Write the headline first. Then make sure your first paragraph or two says essentially the same thing as the headline.

? Try being childlike. How do kids tell a story? They blurt it out, getting to the point fast with plenty of action verbs.

? Plagiarize, sort of. If you see something written that you like, borrow the idea, but not word-for-word. I'm especially talking about borrowing ideas of style.

Now you have the tools to bust writer's block. Get write to it.

About the author: Harry Hoover is managing principal of Hoover ink PR, http://www.hoover-ink.com. He has 26 years of experience in crafting and delivering bottom line messages that ensure success for serious businesses like Brent Dees Financial Planning, Duke Energy, Levolor, North Carolina Tourism, Ty Boyd Executive Learning Systems, VELUX and Verbatim.

In The News:

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Three predictions for 2019  PRWeekSurprise...influencers, authenticity, and diversity will hit your inboxes in 2019, says Tom Biro, MD at Rusty George Creative. Opinion · Tweet ...
Favourtism costs PR millions of rupees  The NationLahore - The Pakistan Railways is violating the prescribed rules in award of a 'crane handling contract' at its Mughalpura, Lahore Dry Port, favouring its.
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Private investment group acquires Houston PR  PRWeekHouston PR has been wholly acquired by a private investment group, which plans to help the business accelerate its next phase of growth, PRWeek can reveal.
Meghan Markle's biggest PR problem still remains her beleaguered father  Independent.ieAt the best of times, it's hard to understand Thomas Markle's motivations.
Teen charged in killing of stepfather in Pr. George’s County, Md.  Washington PostAn argument preceded the fatal shooting, police said.
Public Relations expert advocates training, certification of PR practitioners  VanguardA Public Relations expert, Mr. Victor Anyaegbudike has advocated the training and certification of all practitioners of Public Relations to curb quackery and ...
Trump says Cohen did low-level work for him, mostly PR: Fox  ReutersU.S. President Donald Trump said he made a mistake hiring longtime personal lawyer Michael Cohen years ago and that his one-time fixer did "low-level work" ...
Galloway and Swisher give props to Apple PR  24/7 Wall St.Apple has done a great job of finding the soft tissue of Facebook and Amazon and really squeezing on it.” In this week's episode of Pivot, Recode's…
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The Most Powerful Entertainment and Media PR Firms of 2018  ObserverWith N.Y. as its center in mind, here are our choices for 2018's most notable PR firms in entertainment and media.
PR agencies rebranding as PR agencies - please stop  PRWeekI think it was early 2016 at another 'Future of PR' event when I'd had enough; all 17 stone of me lurched forward to intercept the microphone from some poor, ...
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OnePlus Hands Smartphone PR Brief To Schwartz In Germany  The Holmes ReportMUNICH — Technology agency Schwartz Public Relations has won the consumer, B2B and corporate account for growing Chinese smartphone operator ...
ICCO World PR Report: Profits Expected To Rise In Every Region  The Holmes ReportSINGAPORE — The ICCO World PR Report 2018-2019, launched today, reveals agency heads in every region of the world are predicting increased profitability ...
Would you ditch your smartphone for one year?  PRWeekVitaminwater is selecting one contestant to win $100,000 if they manage to stay off their smartphone for one year. As a PR pro, could you live without your ...
Motlanthe Commission could be a high-level PR stunt for...  Daily MaverickThe killing of six unarmed civilians by Zimbabwe's military on 1 August, two days after polling in the country's general elections, was a huge setback for an ...
MXoN Team Puerto Rico To Offer Aid to Community  Racer X OnlineThis December, Motocross of Nations Team Puerto Rico will head to Puerto Rico to offer aid and relief with the funds raised.
Latest Jewel in PR Consultancy’s Crown – Jago partners with Historic Royal Palaces  Love BelfastJago will provide strategic and creative public relations support to Historic Royal Palace's London-based communications team around the historic royal ...
Journalists think reporting good news is propaganda or PR, says Harvard professor Steven Pinker  Times of IndiaSunday Times News: It is a terrible time to be an optimist.
Adidas Reviews London PR Agencies In Line With 2020 Strategy  The Holmes ReportLONDON — Adidas is reviewing its London PR agency roster with a view to consolidating duties with a smaller number of agencies, the Holmes Report has ...
PR vote a Christmas lump of coal  Prince George CitizenThankfully, the long provincial nightmare is over. The proportional representation referendum is done and now we can all breathlessly await the results, sure to ...
What the Hell Is Going on With the Women’s March?  The CutFrom Tablet's report of anti-semitism within Women's March to the organizations botched attempt to silence journalists, what's going on with the Women's March?
The Most Powerful Real Estate PR Firms of 2018  ObserverHere are our selections for the year's most notable PR firms in the real estate sector. Also notable: the top four firms here also appear in this year's PR Power 50.
Camarillo public relations firm makes Top 10 rankings  Ventura County StarCamarillo-based public relations firm Marketing Maven has made the Top 10 of the latest Clutch rankings of public relations firms in four categories.
How PR Guru Brandy Fons Stays Ahead In A Rapidly Changing Industry  ForbesBased in Austin, Texas, Brandy Fons, the founder of Fons Pr, has managed to survive (and thrive) in an industry characterized by its swift innovations and ...
Facebook's outgoing communications head reportedly takes the blame for hiring controversial PR firm  CNBCFacebook's outgoing communications head Elliot Schrage admitted in an internal memo that his team asked public relations firm Definers to push negative ...
Rachel Gilley Leaves Bite for Clarity PR  The Holmes ReportGilley is the new UK managing director at tech agency Clarity PR after 19 years at Bite Global.
Lufthansa Selects Achtung To Lead Global PR  The Holmes ReportThe German agency, already the European lead for subsidiary airline Swiss, has landed the global brief.
Puerto Ricans Angry Over Impending Ban On Cockfighting  NPRAs part of the farm bill, lawmakers on Capitol Hill have voted to ban cockfighting in Puerto Rico. The practice is already banned in all U.S. states, but the island ...
The army’s PR Hanukkah miracle  HaaretzThe Israelis are the modern-day Maccabees, fighting - the few against the many, the weak against the strong - against the existential danger posed by the ...
Facebook's Definers Public Affairs statement is an old PR trick  QuartzIt's a classic PR strategy: If you have bad news to deliver, drop it on the eve of a holiday, or in the middle of a massive news event. Not only will it garner less ...
Diet Coke chooses Frank as lead PR agency  PRWeekDiet Coke chooses Frank as lead PR agency. From PR Week.
Facebook policy chief admits hiring PR firm to attack George Soros  The GuardianCommunication head takes blame for hiring Definers Public Affairs as Sheryl Sandberg says antisemitism claim 'abhorrent'
Read the mud-slinging pitches Facebook’s PR firm sent us  TechCrunchFacebook's latest PR crisis has cast a lurid spotlight on a GOP-led publicity firm called Definers Public Affairs, after a New York Times investigation revealed last ...
Tory Mayoral Candidate Tells Sadiq Khan: Spend Less On PR And More On Police  LBCSadiq Khan must spend less money promoting himself and more on funding the police, the Conservative Mayoral candidate has told LBC.
Jagdish Thakkar, Low-Profile PR Officer to India's Most High-Profile Client  The WireSoft spoken Thakkar was reputed not just to capture the mindset of his boss, but also prepare the perfect press note even before the briefing ended.
How Facebook’s P.R. Firm Brought Political Trickery to Tech  The New York TimesDefiners, an import from Washington to Silicon Valley, thrived with opposition research and a fishy campaign to push Apple's C.E.O. for president.
Facebook-linked PR firm Definers pushed criticism of Apple, Google, and Bird  The VergeDefiners sought to portray Google and Apple in a negative light. The firm also pitched The Verge on a negative story about scooter company Bird, encouraging a ...
Amazon Studios PR Chief Craig Berman Exits Jeff Bezos Company  DeadlineAfter 14 yrs at the Seattle-based giant, the now-ex VP Public Relations & Publicity at Amazon Entertainment is looking for "something new."
PR: Esports platform release increases the adoption of MobileGO (MGO) tokens  CoingapeMobileGo team which possess themselves as 'by gamers for gamers' project has released their own gaming platform to bring a new experience to the gamers ...
Mzansi Super League 2018 Eliminator: Top 5 Fantasy Cricket picks for Jozi Stars vs Paarl Rocks Dream11 team  GQ India - What a man's got to doJozi Stars vs Paarl Rocks is the eliminator match in the Mzansi Super League 2018. Find out the top picks for your JOZ vs PR Dream11 Team for tonight's MSL ...
Congress Moves To Ban Cockfighting In USVI, PR -  VI ConsortiumThe U.S. Congress on Wednesday approved legislation that would ban cockfighting in the U.S. Virgin Islands and Puerto Rico, following a monthslong battle by ...
Eggnog recipe: Try Puerto Rico's "coquito" for holiday twist  QuartzMake this festive, coconut-and-rum cocktail part of your holiday feasts.
Puerto Rico ready to welcome travelers | Lifestyle | postguam.com  The Guam Daily PostHurricane Maria did a job on El San Juan Hotel, the storied property in Puerto Rico where Sammy Davis Jr., Frank Sinatra and Liza Minnelli once crooned.
Democratic state senator blasts Amazon's HQ2 as a PR scam, saying 'New York fell for it'  CNBC"I don't think it's worth providing $3 billion and setting a precedent" for other companies to pick the city's pockets, state Sen. Michael Gianaris says.
JLP picks Samuda to lead its PR campaign  Jamaica GleanerSenator Matthew Samuda is the new head of the Jamaica Labour Party's (JLP) Public Relations Committee. Samuda's appointment was ratified by the party's ...
Payless Shoes Becomes the Ultimate Troll in an Sneaky and Clever PR Move  Inc.Payless just pulled a great PR prank--really pulled out all the trolling stops--and took a satirical shot at influencers. Trying to market via people who have ...
PR: Is there a future for Cryptocurrencies in the online casino industry?  CoingapeCryptocurrencies are the world's latest craze, with more and more individuals and businesses relying on them to conduct payments. People are even buying ...
11 of the best PR campaigns and activations of 2018 (according to you)  PRWeekEach month PRWeek UK picks its top five PR and comms campaigns and asks you, our highly knowledgeable readers, to vote for your favourite. Below is a look ...
Hurricane Maria cut the height of Puerto Rico's forests by a third  GristThe storm caused 60 years worth of natural tree-falls in just a day.
Pratt & Whitney Inaugurates New Aerospace Engineering Center in Puerto Rico  PRNewswireEAST HARTFORD, Conn., Dec. 10, 2018 /PRNewswire/ -- Pratt & Whitney, a division of United Technologies Corp. (NYSE: UTX), today announced its official ...
PR Agency For Women’s March Sends Terrible Email to Every Reporter on Twitter  MediaiteA PR firm representing the Women's March sent out a bizarre, off the record email to reporters who tweeted about a recent exposé of the progressive group by ...
PR: Social Messaging App DappGram Launches in New York  Bitcoin NewsDappGram, a Telegram-like app used in blockchain field was launched in New York, attracting much attention of the regional blockchain players. Users in all ...
Puerto Rico: Successful Campaign against Illegitimate Debt  CADTM.orgPuerto Rico is a colony of the United States. Its inhabitants, although they have US citizenship, cannot vote for the president of the United (...)
McDonald's is a social and healthcare burden – whatever its charity PR might indicate  The Conversation - UKStepping into a McDonald's in Dublin, the front window is covered with little yellow cut-outs of children's hands. Donation boxes are displayed prominently on the ...
Calgary’s city councillors paid a PR firm to promote Monday’s ‘grassroots’ pro-pipeline rally  Toronto StarCALGARY—Council members dipped into their office budgets to hire a PR consultant to produce a series of videos and a social media campaign in support of ...
PR: Lightning Fast Stablecoin USDX Launches Token Sale  Bitcoin NewsStablecoins have been a hot topic in 2018, and many different companies are creating cryptocurrencies for P2P payments. The USDX Wallet payment system ...
Can Rick Scott follow through on health care, Puerto Rico promises?  Sunshine State NewsTo win election to the U.S. Senate, Gov. Rick Scott promised to protect patients with pre-existing health conditions and to fight for the people of Puerto Rico.
Puerto Rico from Space: NASA Videos Show Aftermath of Hurricane Maria  Space.comFourteen months after Hurricane Maria wreaked havoc on Puerto Rico, causing widespread flooding and power outages, NASA researchers are still studying ...
PR response to Tablet’s Women’s March story turns into an embarrassing disaster  Hot AirMonday I wrote about a lengthy exposé of the Women's March published by Tablet magazine. The piece featured a number of threads but I focused on the ...
Facebook’s new PR disaster shows it has a lot of growing up to do  The Irish TimesPR agency's discrediting of firm's critics by labelling them agents of Soros is dangerous.
Public Relations Society of America names Tania Cantrell Rosas-Moreno, Ph.D., Maryland's Educator of the Year - Newsroom  Loyola NewsThe Public Relations Society of America (PRSA) has named Tania Cantrell Rosas-Moreno, Ph.D., associate professor of communication, Maryland's 2018 ...
Proposed cockfighting ban spurs outrage in Puerto Rico  The Guam Daily PostIt's Puerto Rico's answer to the bull ring – a death-in-the-afternoon blood sport. But now the commonwealth is facing the end of cockfighting.
Miss Universe 2018: Miss Philippines and Puerto Rico early favorites  CalvinAyre.comThe 67th Miss Universe competition is coming up on December 17th, and Bodog has released their odds.
Key ingredient? Puerto Rico pride  Lowell SunLOWELL -- Dolores Cruzado is restless. It's late Thursday morning and she's been up for hours. There are still a few steps left to finish making her latest batch of ...
You Can Still Get Tickets to Hamilton in Puerto Rico  Condé Nast TravelerThe Tony award-winning musical Hamilton is heading to Puerto Rico this January—and Lin-Manuel Miranda is going too.
Parkland’s David Hogg sends ‘thoughts and prayers' to the NRA's 'PR team’ after accused Russian agent pleads guilty | TheHill  The HillParkland, Fla., school shooting survivor David Hogg offered “thoughts and prayers” to the public relations team at the National Rifle Association (NRA) on ...
Harvard students create plan for renewable electricity in Puerto Rico  Harvard GazetteA plan designed by a team of Harvard University students to create a reliable source of renewable, affordable electricity for a Puerto Rican community ...
Amp PR Lotion Cyber Monday Exclusive  VeloNewsPR Lotion delivers more of the bicarbonate your body naturally produces to neutralize acid, battle fatigue, and reduce soreness. More bicarbonate means the ...
2018's biggest public relations fails  New Zealand HeraldIt's been a drama-filled year for some of Australia and the world's biggest names, with a slew of celebrities and politicians making headlines — for all the wrong ...
D.E.A. Agent in Illinois Is Charged With Helping Drug Gang in Puerto Rico  The New York TimesA former police detective in Illinois joined the Drug Enforcement Administration to help a gang of drug dealers in Puerto Rico and provided the gang with ...
Arizona Diamondbacks' Josh Rawitch wins Fishel Award MLB public relations  ESPNJosh Rawitch of the Arizona Diamondbacks has won the Robert O. Fishel Award for public relations excellence in the major leagues.
Parkland shooting PR consultant criticized in Broward was recommended by Orange schools  Orlando SentinelWinter Park PR consultant Sara Brady, hired by Broward County schools in the wake of the Parkland shooting, has been blasted for a speech in which she ...
Puerto Rico Overhauls Tax Laws to Help Workers, Businesses  VOA NewsPuerto Rico's governor has signed a bill to overhaul the U.S. territory's tax laws in a bid to help workers and some business owners amid a 12-year recession.
Puerto Rico's New Tax Break Lures Money as Expiration Date Looms  BloombergOne of the biggest breaks created by last year's tax law sits in Puerto Rico, a hurricane-ravaged island desperate for a recovery. But some residents fear tax ...
'Tim Cook for President' and other tawdry campaigns from Qualcomm's PR bulldog  AppleInsiderDefiners Public Affairs, the PR firm Facebook contracted to sling mud at critics after the Cambridge Analytica debacle, also conducted campaigns against Apple ...
Puerto Rico is slowly recovering  The EconomistON A BALMY evening Cocina Abierta, a restaurant in Condado, a neighbourhood on the oceanfront in Puerto Rico's capital, is fully booked, as it has been most ...
$3,700 Generators and $666 Sinks: FEMA Contractors Charged Steep Markups on Puerto Rico Repairs  The New York TimesFEMA is spending more than $1 billion on emergency repairs to homes in Puerto Rico damaged by Hurricane Maria, but much of it is going to contractors ...
Puerto Rico's War on Its Poor  Boston ReviewPuerto Rico's War on Its Poor from Boston Review. In the 1990s, Puerto Rico showed Washington how militarized policing and privatization can extract profits ...
Alexandria Ocasio-Cortez: I come from Sephardic Jews who fled to Puerto Rico  The Jerusalem Post - Israel News"So many of our destinies are tied beyond our understanding." Ocasio-Cortez said regarding her family lineage.
Puerto Rico Governor Signs Bill for $2 Billion in Tax Relief  GoverningBy Luis Valentin Ortiz. Puerto Rico Governor Ricardo Rosselló signed into law on Monday legislation to provide nearly $2 billion in tax relief over five years amid ...
Public Relations Officer In PMO Dies; PM Condoles Death  NDTV NewsPublic Relations Officer (PRO) in the prime minister's office and senior journalist Jagdish Thakkar passed away on Monday.
State School Board OKs near-$600000 budget for public relations services  KSL.comSALT LAKE CITY — The Utah State Board of Education has agreed to budget nearly $600,000 for strategic communications services such as public relations ...
Best Coquito Cocktail Recipe from Puerto Rico  EsquireCoquito is like eggnog, but better. Served predominately in Puerto Rico, where it originated, it is a rich, milky rum drink sweetened with curls of coconut cream.
'They threw us under the bus at every opportunity': Facebook fact-checkers say its mission to weed out fake news was a PR stunt  Business InsiderSome fact-checkers expressed dismay at the news that Facebook hired the Republican-linked PR firm Definers to smear prominent critic George Soros.
Democrats pledge to use new House majority to investigate Puerto Rico’s oversight board  Washington PostA leading House Democrat is vowing to investigate the fiscal board overseeing Puerto Rico's debt crisis, arguing that its push to slash government spending ...
'I feel sorry for her': Newry reacts as May begins Brexit PR drive  The GuardianIf Theresa May takes her public relations offensive to people in Newry, a market town on Northern Ireland's border with the Republic of Ireland, she'll have them ...
New Congress, same issues for Puerto Rico | TheHill  The HillLast week, 34 members of Congress, all Democrats, signed a letter calling rethink the restructuring of Puerto Rico's debt.
Striving to Adopt Solar Energy in Puerto Rico | The Takeaway  WNYC StudiosA community organization in Puerto Rico called Casa Pueblo is pushing more solar energy on the island after the devastation of Hurricane Maria last year.

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