Get Write To It

The toughest thing about writing a news release is getting started. But writing doesn't have to be hard. Here are a few tips and tricks to help you beat writer's block.

Before the story, think about:

? audience. who do I want (or expect) to read this? What do they want to know? What do I want them to know?

? "gatekeepers." These are usually the editors who will decide if they will use your story. What kind of story do they normally use? How long? Style?

If you just can't get the first word down on paper, here are some things to try.

? Talk to someone about your story. Listen to yourself. Write the story like you told it. You can always rearrange sentences or paragraphs later.

? Go through your notes. Star the things you think are most important. Then try to start a story with at least one or two of those important things in the first sentences.

? Write the headline first. Then make sure your first paragraph or two says essentially the same thing as the headline.

? Try being childlike. How do kids tell a story? They blurt it out, getting to the point fast with plenty of action verbs.

? Plagiarize, sort of. If you see something written that you like, borrow the idea, but not word-for-word. I'm especially talking about borrowing ideas of style.

Now you have the tools to bust writer's block. Get write to it.

About the author: Harry Hoover is managing principal of Hoover ink PR, http://www.hoover-ink.com. He has 26 years of experience in crafting and delivering bottom line messages that ensure success for serious businesses like Brent Dees Financial Planning, Duke Energy, Levolor, North Carolina Tourism, Ty Boyd Executive Learning Systems, VELUX and Verbatim.

In The News:

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PR: Bitcoin.com Partners With Jeju Blockchain Smartcity Association to Spread BCH Adoption  Bitcoin NewsRoger Ver, CEO of Bitcoin.com has agreed to help the Jeju Blockchain Smartcity Association grow the BCH ecosystem. On March 25th, Roger Ver agreed to ...
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All the Free PR Secrets You Need to Know to Scale Your Business  Search Engine JournalCan free PR make your brand famous? Read on to get inside tips on pitcing the media, writing a press release, and gaining vaulable authority links.
Uber Appoints The Hoffman Agency to handle Hong Kong PR  Marketing InteractiveThis appointment includes both Uberâ��s ride-sharing operations and the Uber-Eats food delivery *service*.
How To Create Meaningful PR Content -- Even When You Have Nothing 'New' To Announce  ForbesWhether working on the agency-side or in an in-house role, every marketing and communications professional has faced one universal challenge. What do you ...
UM PR Professor Chronicles Student Successes Through Office Artwork  HottyToddy.comBy Kendall Crumbaugh Hottytoddy.com intern. Following in her father's footsteps was not her original plan, but University of Mississippi Professor Robin Street ...
UK Young Lions PR: The Romans win gold and silver in all-female podium  PRWeekThe Romans duo Olivia Butcher and Josie Dougoud have triumphed in this year's UK Young Lions PR competition and will represent the nation at Cannes Lions ...
Spotify Calls On Regulators to Fight Against PR - Mon., Mar. 25, 2019  O'Dwyer's PR NewsSpotify is sounding the alarm over what it deems anti-competitive actions in the marketplace committed by Apple. The music streaming *service* has now filed a ...
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PR Veteran Sean Fitzgerald To Expand Crisis Comms At Witt O'Brien's Witt O'Brien's, a  The Holmes ReportWitt O'Brien's, a leader in crisis and disaster relief, has hired public relations veteran Sean Fitzgerald to expand its crisis communications offering.
Rujugiro embarks on PR campaign to mask blood money in Uganda  The New TimesRwandan dissident Tribert Rujugiro has embarked on an aggressive campaign to portray a positive image of his tainted Tobacco business in northern Uganda.
The case of CipherBlade, ShapeShift's PR saviour  Decrypt MediaA “forensic report” supposedly clearing crypto exchange ShapeShift of last year's money laundering accusations has been linked to a series of shell companies.
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Puerto Rico faces food-stamp crisis as Trump privately vents about federal aid to Hurricane Maria-battered island  The Washington PostTOA BAJA, PUERTO RICO — At the Casa Ismael clinic for HIV-positive men with severe health complications, the staff used to immediately change patients' ...
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Global Public Relations (PR) Tools Market 2019: Outbrain, Google, Business Wire, Salesforce  Global Industry JournalGlobal Public Relations (PR) Tools Market Report thoroughly portrays an analysis of the growth direction grounded in the historic, current, and futuristic ...
The Hidden PR Disaster That Led to Huawei's Crisis  OZYThe telecom giant always had a tough task in convincing the West it could be trusted. But it made its job even harder by not listening to key advisers.
Samsung Brings In AvianWE For Expanded Indian PR Mandate  The Holmes ReportNEW DELHI — Samsung has brought in Avian WE to handle its expanded Indian PR mandate, the Holmes Report has learned, marking the agency's ...
BCW Lands Lucrative Lenovo PR Remit In China  The Holmes ReportBEIJING — BCW has landed Lenovo's lucrative PR remit in China, taking on a range of communications duties that are estimated at upwards of $3m per year.
Huawei's PR Lessons For China Inc Arun Sudhaman 28 Feb 2019  The Holmes ReportBedevilled by geopolitical challenges, the Chinese tech giant appears to have finally accepted the need for a robust PR strategy. But is it too little, too late?
Unsolicited Press to be at the 2019 AWP Conference  PR.comUnsolicited Press, a Portland-based small press, will be attending the 2019 AWP Bookfair.
9 Ways You're Ticking Me Off: A PR Primer | The American Lawyer  Law.comWe've been together a long time so let me cut to the chase: For such an elite segment you—lawyers firms and corporations—are often shockingly ...
Merck Reviews US Corporate PR Support Agencies that already do work for the pharmaceutical giant are  The Holmes ReportAgencies that already do work for the pharmaceutical giant are among those participating in the review.
PR - Back to Bed arrives to Nintendo Switch April 11th  GoNintendoSpain / The Netherlands – March 25th 2019 – 2Awesome Studio is proud to announce its second title as indie publisher with the launch of Back to Bed on ...
Local Food in Puerto Rico Finds Energy in Recovery  The New York TimesTwo hurricanes slowed a budding effort to reclaim the island's agricultural and culinary independence. But its chefs, farmers and entrepreneurs are rebuilding.
Epic Games Store title exclusivity: Are the PR headaches worth it?  Windows CentralThe Epic Games Store has been making waves, often for the wrong reasons. Here's how Epic's push into distribution has been creating headaches.
Brexit: PR Industry Still Divided On Preferred Outcome  The Holmes ReportResearch from the PRCA shows 45% of comms leaders would prefer Article 50 to be rescinded.
Huawei continues full-blown PR campaign to fight US criticism  BGREmbattled Chinese smartphone maker Huawei capped another week full of a steady stream of negative headlines targeting the company by continuing a ...
Modi can't leave aside his PR even for five minutes: Rahul  Economic TimesDHULE: Congress president Rahul Gandhi Friday targeted Prime Minister Narendra Modi, saying he can't leave aside his public relations exercise even for five ...
Huawei CFO's Canada Lawsuit Is a Setback for PR Campaign  BloombergCFO Meng Wanzhou's lawsuit against Canadian authorities is a setback to the Chinese company's PR campaign.
Walking Down to the Basement 10 Years Later: What I Would Tell My Younger Self  BOSS MagazineTen years ago, I was 26 years old and I took the most important steps of my life. I walked down to my basement. My wife and I had just closed on a house, we ...
Jack in the Box Selects Cashmere as Social Media and PR Agency of Record  AdweekSan Diego-based fast-food chain Jack in the Box has selected Los Angeles-based lifestyle marketing agency Cashmere as its social media and public relations ...
Technology journalist shares 'probably the worst PR email' she's received  New Zealand HeraldA journalist recently received an email she couldn't ignore.
Milldam Public Relations to Exhibit at The National Facilities Management and Technology Conference and Expo in Baltimore  Associated PressBALTIMORE--(BUSINESS WIRE)--Mar 25, 2019--Milldam Public Relations, a full- *service* public relations firm serving a range of technology sectors including ...
Exclusive: PR Newswire owner Cision explores sale -sources  ReutersCision Ltd, the owner of PR Newswire and provider of software for public relations professionals, is holding discussions with private equity firms about a potential ...
Versacarry Names Howard Communications PR/Marketing Agency of Record  AmmoLand Shooting Sports NewsJustin Sitz, CEO, and Owner of Versacarry has named Howard Communications, Inc. as their PR/Marketing agency of record.
Longtime Greenville Reporter Leaving to Start Public Relations Company  TVSpyAfter a quarter of a century covering stories in Greenville, N.C., longtime WYFF reporter Tim Waller is calling it quits. He made the announcement on his ...
Chart: How the definition of “journalist” is changing  RecodeThe plight of journalists might not be that bad if you're willing to consider a broader view of "journalism."
Virgin Active's initial #woke CCTV reply: Should PR teams alone have access to social?  Marketing InteractiveVirgin Active was called out last week for placing its CCTVs near the showering facilities in the gym – which several users deemed as “intrusive”. The issue ...
PRWeek and Women in PR kick off 2019 Mentoring Scheme  PRWeekPRWeek and Women in PR kick off 2019 Mentoring Scheme. From PR Week.
Announcing PR Daily's 2018 Video & Visual Awards finalists - PR Daily  PR DailyCreating powerful video is an essential part of an impressive communications strategy. The participants in PR Daily's 2018 Video & Visual Awards proved this ...
Solving Communication Problems in Puerto Rico after Storms  EDM DigestBy David E. Hubler Contributor, EDM Digest. Puerto Rico's near-total devastation from Hurricane Maria in 2017 has spawned several unusual technological ...
Bitmain’s IPO expires, PR rep hints at the next course of action  Cryptoline NewsBitmain's IPO expires six months after the virtual currency company, filed its initial public offering (IPO) with the Hong Kong Stock Exc...
The Results of Our Puerto Rico Cave Shootout Are In!  FstoppersLast week, we continued our exploration of Puerto Rico with our second shootout challenge. This time, we mixed it up a little bit with a guest photographer, and ...
Advertising/public relations senior earns national recognition from PRWeek  Penn State NewsSenior Elise Bingaman, one of five national finalists for the Outstanding Student Award from PRWeek, dove into the contest as a "passion project" during a ...
Suspects Indicted In Puerto Rico Drug Ring  NPRFederal prosecutors charged 75 people in Puerto Rico with conspiring to smuggle and distribute vast amounts of narcotics as part of savage and multi-million ...
PR: Roger Ver Joins Livenpay Advisory Board  Bitcoin NewsBlockchain superstar and Bitcoin.com CEO Roger Ver aka 'Bitcoin Jesus' is now an advisor to Liven, the Australian startup with ambitions to bring crypto to the ...
PRCA revises reading list to include 60 per cent female authors  PRWeekThe Public Relations and Communications Association (PRCA) has overhauled its recommended reading list to improve the gender diversity of authors, ...
Berklee Honors Beyoncé PR Strategist Yvette Noel-Schure  VarietyBerklee's Valencia, Spain outpost honored Yvette Noel-Schure, the veteran public relations strategist, at a ceremony on March 14.
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How to Handle a PR Crisis in the Age of Call-Out Culture  The Business of FashionNEW YORK, United States — A few days after Donald Trump was elected president, when the extent of the country's polarised state was laid bare, New ...
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$26 MILLION FAIR FUND SETTLEMENT FOR INVESTORS OF CERTAIN UBS FINANCIAL SERVICES INC. OF PUERTO RICO FUNDS ESTABLISHED BY THE SECURITIES & EXCHANGE COMMISSION ("SEC")  PRNewswireWASHINGTON, March 22, 2019 /PRNewswire/ -- In the Matter of UBS FINANCIAL SERVICES INC. OF PUERTO RICO Admin. Proc. File No. 3-14863 TO: ...
Deadline Extended for Flagship Niagara League's Sail Training Program  erienewsnow.comThe program typically costs $1800, but Erie Insurance is offering scholarships that will cover the full cost of tuition.
Promise for pro-life measures in Puerto Rico  OneNewsNowPuerto Rico may be edging toward some restrictions on abortion.
Hillary Clinton's ex-advisor chosen by Prince Harry for PR chief  TatlerThe Duke of Sussex has recruited the former advisor to Hillary Clinton as Communications Chief, as the long-awaited separation of the royal households looms ...
San Juan Mayor Announces Run for Puerto Rico Governor  BloombergThe mayor of Puerto Rico's capital announced Friday that she is running for governor of the U.S. territory.
WATCH: USC four-star RB signee sets new PR in 100 meters  247SportsFour-star Madison (Calif.) USC signee and running back Kenan Christon turned heads in the second 100-meter race of his track & field season, setting a new ...
Facebook reveals plans to pivot to privacy-focused platforms - PR Daily  PR DailyAfter more than a year of scandal, Facebook wants a do-over. The company has announced sweeping changes to overhaul the social media juggernaut.
Gov's rep to Puerto Rico fiscal board demands list of revitalization coordinator nominees  Caribbean BusinessSAN JUAN – Less than a week after doing so, the executive director of Puerto Rico's Fiscal Agency and Financial Advisory Authority (Aafaf by its Spanish ...
2018: Huntsworth PR Revenue Falls Amid Overall Company Lift  The Holmes ReportLONDON — Despite overall gains, Huntsworth on Tuesday reported a 5.1% year-over-year decline in its communications revenue during 2018.
PRWeek US Awards 2019: The Winners  PRWeekZeno Group and Ketchum win big at the 20th anniversary of the PRWeek Awards, while David Hogg and the cofounders of March For Our Lives are honored as ...
Citywide Mosquito Management Effort in Puerto Rico During Zika Outbreak Offers Lessons for Future  Entomology TodayAn integrated vector management program is no small undertaking, but a program run in Caguas City, Puerto Rico, during the Zika outbreak of 2016 shows such ...
Rajat Gupta's PR blitz shows a never-say-die spirit, but the stains on his corporate suit are not easy to wash  FirstpostThe first thought that occurs on a Monday morning when leading Indian newspapers carry prominent interviews with Rajat Gupta is a simple question: Why is ...
Ted Yoho, Jenniffer Gonzalez-Colon host American LNG Summit in Puerto Rico  Sunshine State NewsTed Yoho, Jenniffer Gonzalez-Colon host American LNG Summit in Puerto Rico.
Added aid for Puerto Rico complicates larger relief bill  San Francisco ChronicleWASHINGTON — A battle over funding for Puerto Rico is complicating the path forward for a long-delayed disaster aid bill that's a top political priority for some of ...
2020 Democratic hopefuls need to stop pandering, actually commit to helping Puerto Rico  USA TODAYBy supporting a Jones Act exemption, Democrats will raise economic growth, rein in corporate interests and encourage competition.

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