Publicity: The Best Things In Life Are... FREEE! > NetSparsh

Home
>
Public Relations
>
Publicity: The Best Things In Life Are... FREEE!

Publicity: The Best Things In Life Are... FREEE!

One portion of your marketing plan that you probably don't think about enough is "free publicity".

Publicity is an extremely important tool and should be given prominence in any marketing plan.

What is publicity?

It's getting anyone else besides yourself to talk about you (preferably in a good way) and tell about the things you do.

If you can get any of the media in your area to give you publicity it will have a tremendous effect in boosting your business.

You see, publicity is far more valuable than paid advertising in the same media.

Why is publicity or public relations better than advertising?

2 Reasons:

1. Credibility ? If you say that your products or services are the best in a paid newspaper advertisement, readers (who know you are advertising to sell your products) will automatically discount what you say.

If, however, a reporter wrote an article about you, the story has built-in credibility because it is seen as the "media" making the statement and is perceived as unbiased. (This is one of the most powerful benefits of publicity)

2. It doesn't cost anything ? One of the biggest expenses for almost any business is advertising. Advertising can eat up much and sometimes all of your hard earned money if your not careful.

Why would any publication want to give you publicity?

They will give you publicity only when they feel it is in their own best interest.

To keep their readers and viewers, publications and broadcasters must give them hot information that they want. This helps them build and keep their audience ? which, helps them create higher profit-margins by selling advertising.

If you give the media something interesting that their audience wants to know about, you're helping them keep their audience and sell more advertising.

Of course, not every editor will see the value of your information but that's ok because you don't have to get all the publicity you go after to create a large increase in your business.

You only need a few free articles or stories to generate a substantial increase in your business.

Shawn Meldrum has spent the last two decades marketing everything from almonds to landscape lighting. He currently specializes in marketing for mortgage brokers, loan officers and real estate agents. For free mortgage marketing articles and more information about getting free publicity visit: Publicity Resources

In The News:

How to get your ads working, and whether PR is worth it TechCrunchJulian Shapiro Contributor Share on Twitter Julian Shapiro is the founder of BellCurve.com, a growth marketing agency that trains you to become a marketing ...

how-reputable-are-pr-monitoring-reports b3c newswireMost new customers ask if we also provide a PR monitoring report following a press release distribution. Such PR monitoring reports are provided by big wire ...

Domino's Pizza announces retained consumer PR agency PRWeekDomino's Pizza announces retained consumer PR agency. From PR Week.

Ogilvy India’s PR capabilities shine at Asia-Pacific Sabre Awards Best Media InfoOgilvy topped all agencies with 16 Sabre Awards, alongside impressive performances from competition at the Asia-Pacific Sabre Awards in Singapore last night.

PR: Bitcoin.com Announces Partnership With Telecommunications Manufacturer HTC Bitcoin NewsBitcoin.com, one of the world's oldest and most established cryptocurrency innovators with over 4.5 million wallet holders worldwide, and leading ...

Gaming company Bethesda chooses new PR agency PRWeekGaming company Bethesda chooses new PR agency. From PR Week.

Seven Skills Every Modern-Day PR Team Needs ForbesThe lines between PR and marketing have never been more blurred, and now is the time to prepare your teams for success.

Inside Out PR adds The Embodied Present Process to its client list mUmBRELLA*Inside Out PR has won the account for de-stressing procedure, The Embodied Present Process (TEPP). The agency will be supporting the launch of TEPP's ...

PR Internship Pedestrian TVPublique Agency is a full-*service* PR and communications agency based in Melbourne, working across projects, brands, campaigns and events throughout ...

PR crises that have defined 2019 - PR Daily PR DailyThere are four months left in 2019, but it already feels like we've witnessed a year's worth of scandal and crisis. Last year, it was Facebook's data misuse and ...

'Suddenly almost anyone could be famous, with a good enough headline' - Matthew Freud on PR in the 1990s PRWeekThe third in a series of interviews marking 50 years of UK PR, PRWeek talks to Matthew Freud about a 'weird decade' for the PR industry. Feature · Tweet ...

Breakfast Briefing: 5 things for PR pros to know on Monday morning PRWeekBreakfast Briefing: 5 things for PR pros to know on Monday morning. From PR Week.

Position, Research and Tell Stories: PR Tips for Startups PR News - For Smart CommunicatorsFor the PR professional, it is essential to research the company's market sector when beginning a relationship with a startup.

Waited for 12 years to fulfill this dream, says Finals director PR Arun OnmanoramaStarring Rajisha Vijayan in the lead role, latest movie Finals tells an inspiring tale of survival. This small movie amazingly captures the struggles and passion of a ...

Agility PR Solutions Brings Top-Rated User Experience to Reimagined Media Monitoring Software Yahoo FinanceAgility PR Solutions, a subsidiary of Innodata Inc. (NASDAQ:INOD), announced today the launch of their reimagined media monitoring software that incorporates ...

Advice For Communications Professionals: Consider Tech PR ForbesHistorically, writing about technology was considered a technical skill. Professionals who found themselves pigeonholed into tech industries took pride in ...

How to apply for Australia Permanent Residency (PR) Visa in 2019 India TodayAustralia is one of the best countries to apply for Permanent Residency (PR) Visa as it allows one to work and settle in the country for a period of 5 years.

Changing PR Agencies to Fit the Need of DTCs - JBC Q&A DTCDailyJennifer Bett Communications (JBC) explain what's needed from agencies in order to help brands stand out among the crowded consumer landscape.

PR Icon Kelly Cutrone bans Jezebel writer for life Page SixPR icon Kelly Cutrone has banned a Jezebel writer from her fashion shows after the blogger claimed that Cutrone kicked her out of a seat at a Fashion Week ...

Homebase looking for new consumer PR agency PRWeekHomebase looking for new consumer PR agency. From PR Week.

TransMedia Group To Place Pitches Beneath Its PR Pillow To Curry Media Favor For Author Zane Carruth's 'Abella Series' Of Children's Books About The Tooth Fairy PRNewswireBOCA RATON, Fla., Sept. 16, 2019 /PRNewswire/ -- TransMedia Group was selected to help brand and publicize the "Abella Series," a charming and magical...

Weber Shandwick hires Lisa Fern-Talbot as EVP of healthcare strategy PRWeekNEW YORK: Weber Shandwick has hired Marina Maher Communications' Lisa Fern-Talbot as EVP of healthcare strategy and growth. Fern-Talbot started in the ...

Hospitality PR firms merge to form new agency PRWeekHospitality PR firms merge to form new agency. From PR Week.

Green Badger Selects Ripley PR as Public Relations Agency of Record PRNewswireSAVANNAH, Ga., Sept. 12, 2019 /PRNewswire/ -- Green Badger, the leading software solution for LEED certification for the construction industry, has named the ...

PR: Sportsbet.io and Watford FC Drive Bitcoin Awareness Bitcoin NewsThe Bitcoin logo (₿) will appear on the shirt sleeve of Premier League football club Watford this season, as part of an educational drive led by the innovative ...

The How-To: Owning Your PR Even On A Tight Budget EntrepreneurA record number of 366 startup deals took place in 2018 across MENA, amounting to a total investment of US$893 million. According to Magnitt's The Start-up ...

How can I apply for Canada PR? India TodayCanada PR: Here's how you can apply for PR in Canada from India.

The PR Process That Drives Hundreds of Links Time After Time Search Engine JournalLinks remain one of the strongest currencies in SEO, despite many years of people claiming otherwise. But getting ones that carry value is becoming ...

Green light to launch PR campaign in 12 destinations Sunday ObserverSri Lanka Tourism has received approval to go ahead with the Public Relations (PR) campaign to promote the destination in 12 major tourism markets ...

Protest PR: the creative team supporting Hong Kong's anti-government demonstrations South China Morning PostHong Kong protesters are not only taking their message to the streets. Thousands are volunteering to create graphics, posters, videos and other *content* meant ...

Get noticed by generating your own PR Brain Tumour ResearchActivity and visibility is the key to reaching a wide audience to tell them about your fundraising. Here are our top tips to help you create a buzz around your event.

Should Your Business Outsource Its Marketing and PR? Business News DailyDoes your small business need help with marketing and PR? Learn about the pros and cons of outsourcing your marketing and PR needs.

DesignRush.com Names Bianchi Public Relations One of Top PR Companies for 2019 PRNewswireTROY, Mich., Sept. 9, 2019 /PRNewswire/ -- Bianchi Public Relations, Inc. – a metro Detroit-based public relations (PR) agency with deep automotive and ...

Fake post-apocalyptic Brexit game causes media backlash PRWeekThe release of a fake Brexit-related game that pitched civilians and politicians against each other in a battle for survival garnered national media attention for ...

Traditional PR Doesn't Work Anymore. Here's What Does. The Business of FashionNEW YORK, United States — PR just isn't what it used to be. Consider the experience of Tibi designer Amy Smilovic, who started her New York-based label in ...

What the Future of PR Looks Like Business 2 CommunityPublic relations has changed considerably the past few years and is presenting exciting times for business and brands. skip. Ads by Hooly. This change is ...

'Agencies should ask more questions' - PR bosses on how to improve the industry's communication problem PRWeekAgencies can improve the relationship with clients by asking more questions, according to comms bosses on a PRWeek Asia panel, who also cited the benefits ...

Pype Selects Ripley PR as Public Relations Agency of Record PRNewswireWASHINGTON, Sept. 9, 2019 /PRNewswire/ -- Pype, a leading construction software platform that uses machine-learning to provide unprecedented data ...

Adventures In Anti-Renewables PR: North Carolina Duke Energy Solar Edition CleanTechnicaA North State Journal article on Duke Energy and solar is the anti-renewables disinformation campaign in a nutshell.

PR blessing in hiding in Kashmir Telegraph IndiaAn “awareness” blitz in the Valley to assure residents that they would not be compelled to part with their land.

Gallup says the PR industry has a bad reputation. Here's what can be done about it PRWeekPR didn't finish dead last in a Gallup poll released this week about industries with the best and worst reputations, but it came perilously close, with the ...

PAN Communications Phil Nardone joins the PR Week Podcast PRWeekPAN Communications Phil Nardone joins the PR Week Podcast.

Striking pilots largely winning PR battle against British Airways, say comms pros PRWeekWith British Airways facing a huge comms challenge over strikes called by pilots union BALPA, PR industry figures largely agree that the airline is coming out ...

PR: Bitmain Announces Highly Anticipated World Digital Mining Summit Bitcoin NewsThe World Digital Mining Summit (WDMS) hosted by Bitmain – the world's top 10 and China's second largest fabless chipmaker – is set to return on 8-10 October ...

A day in the life of running a PR agency: 1980s versus now PRWeekNexus grandfather and grandson leadership duo reveal the differences between a typical PR day in the 1980s (for Choat senior, chairman), and today (for Choat ...

PR Tips for Democrats to Connect with the American Public PR News - For Smart CommunicatorsAs the Democrats prepare for tonight's debate, I offer advice as a former editor-in-chief of a celebrity magazine and a current PR pro: Don't ignore American pop ...

Can This Hollywood PR Firm Change the Public's View of Meghan Markle? Showbiz Cheat SheetWas hiring a PR firm to fix Meghan Markle's reputation the best thing to do?

Don’t try to pass public relations work as journalism The MercuryFOR a public relations firm to claim a client talking to its podcast is akin to a journalistic scoop is disingenuous at the very best.

Francesca Simons PR is seeking Fall 2019 PR Interns in NYC (Paid Internship) FashionistaFrancesca Simons is a leading, fine jewelry publicist located in New York, representing luxury fine jewelry brands on a project and freelance basis.

Case study: Celeb factor boosts pharma campaign PRWeekSanofi Pasteur used the pulling power of TV presenters Ben Fogle and Dr Christian Jessen to help propel a travel health campaign onto the mainstream news ...

Most popular undergraduate PR courses revealed PRWeekMedia studies and journalism are the most popular courses for young people looking to learn about PR, according to annual data published by UCAS, the ...

Lynne Franks: 'Influencer marketing is out of hand' PRWeekLynne Franks: 'Influencer marketing is out of hand'. From PR Week.

Melbourne publicist Amanda Jenkins launches new PR agency [exclusive] The Music NetworkMelbourne based publicist Amanda Jenkins and Central Station Records and Sweat It Out label owner Jamie Raeburn have launched Paper Planes PR.

Trendspotting for PR practitioners: Tips and tricks PRWeekMost brands want to "break the internet" with their *content* and it is our job as PR practitioners to get them as close to achieving that as possible. But before that ...

XNA fills new role for PR, marketing talkbusiness.netNorthwest Arkansas Regional Airport (XNA) has hired Alex English as the airport's public relations and marketing specialist. Her role is a new position for the ...

Meghan Markle told new PR company she wanted to 'break the internet' in secret talks ExpressThe Duchess of Sussex is said to have made the bold statement during a meeting with Hollywood PR company Sunshine Sachs, who worked on the release of ...

PR CEO Aftab gets retired UrduPoint NewsPakistan Railways Chief Executive Officer (CEO-grade 22) M Aftab Akbar got retired after completion of his 35 year *service* in the department. According to the ...

The Evolution of PR - 1999 to 2019 [Infographic] Social Media TodayThe way we communicate has changed significantly in the last two decades, so the way that marketers and PR professionals connect has, logically, also had to ...

Kite Hill PR's Tiffany Guarnaccia joins The PR Week podcast to discuss Communications Week PRWeekKite Hill PR's Tiffany Guarnaccia joins The PR Week podcast to discuss Communications Week.

Bianchi Public Relations Welcomes Fall Intern PRNewswireTROY, Mich., Sept. 12, 2019 /PRNewswire/ -- Kathryn Lauro has joined Bianchi Public Relations, Inc. – a full-*service* business-to-business PR firm with special...

PR Strategy: What You Need to Know About Earned and Owned Media Business 2 CommunityFor years, certain assumptions have dominated PR strategy and tactics. It's handed-down wisdom, for instance, that top tier media pack more wallop than trade ...

Bad fauxmance: when celebrity couples become PR stunts The GuardianFrom Camila Cabello and Shawn Mendes to J Lo and Drake, pop is awash with accusations of fake relationships – but who's for real?

4 ways Toms drives consumer success and sales on social media - PR Daily PR DailyBy Beki Winchel · @bekiweki. Sept. 11, 2019. SHARE. Since 2006, retailer Toms has given shoes, sight and safe water to more than 94 million people around ...

Public Relations/PR Account Director job with Hausman LLC | 403710 mediabistro.comWe have an opening at our SoHo office for a public relations professional who wants to take his or her game to a new level, working with great clients and a ...

Judge frees Greenpeace protesters without bail KTRK-TVProtesters with Greenpeace face a pair of criminal charges after a day-long protest beneath the Fred Hartman Bridge.

Tourism Australia Appoints OPR as PR Agency Partner Branding in Asia MagazineFollowing a competitive pitch, opr has been appointed by Tourism Australia to support the iconic brand's global and regional marketing efforts, as it encourages ...

Omnicom Public Relations Group nabs Publicis' Erin Lanuti PRWeekNEW YORK: Omnicom Public Relations Group has hired former Publicis executive Erin Lanuti as chief innovation officer. Lanuti started in the newly created ...

How Tim Bell was overtaken by modern PR Financial TimesThe mouth of hell gapes in warning, yet Doctor Faustus cannot repent and avert damnation, in the play by Christopher Marlowe. My Faustian moment came after ...

In brief: PRCA Russia launches, global PR hire at dating app, Dewe memorial announced, wins for Seahorse and Lucre PRWeekIn brief: PRCA Russia launches, global PR hire at dating app, Dewe memorial announced, wins for Seahorse and Lucre. From PR Week.

"He Understood The Power Of PR": Lord Tim Bell Obituary The Holmes ReportThatcher's former comms advisor founded Bell Pottinger, playing a highly influential role in the development of London's global PR industry.

The changing landscape of fashion PR | TNS The News on SundaySome of Pakistan's major fashion publicists speak to Instep about the upending business of communication in fashion. The changing landscape of fashion PR.

RenoRun Selects Ripley PR as North American Public Relations Agency of Record PRNewswireMONTREAL, Sept. 10, 2019 /PRNewswire/ -- RenoRun, the world's leading technology-enabled construction material delivery *service*, has selected global B2B ...

Singapore Tourism Board picks MY agency partner for PR and digital duties Marketing InteractiveSingapore Tourism Board (STB) Malaysia and Brunei has appointed Brandthink PR in Malaysia for PR and digital consultancy services. The appointment is for a ...

PR measurement: stop reviewing, start planning - and share your ideas and experiences PRWeekIn the third of a series of columns from our partner AMEC, Jon Meakin argues that truly effective evaluation calls for honest and open analysis of what didn't work ...

Tim Bell, 77, Dies; Brazen P.R. Man for Thatcher and Other Leaders The New York TimesTim Bell, an irrepressible pioneer in the field of political public relations who helped Margaret Thatcher and Britain's Conservative Party win three elections, then ...

Breakfast Briefing: 5 things for PR pros to know on Thursday morning PRWeekBreakfast Briefing: 5 things for PR pros to know on Thursday morning. From PR Week.

Raheem Sterling ditches his PR agency after its England captaincy news leak The TelegraphRaheem Sterling has split from the public relations agency that leaked news about him getting the England captaincy.

PR agency implements four-day week after successful trial PRWeekMedical comms consultancy Synergy Vision is making its four-day working week permanent, saying the move made staff happier, less anxious and more ...

Why the heart of a PR agency should be driven by content: Asif Upadhye, SPRD Exchange4MediaUpadhye, Director of SPRD, explains how the story of a brand can be best conveyed when words frame the right narrative.

Golin wins PR mandate for Pure Group in Hong Kong Mumbrella AsiaFitness brand Pure Group has appointed Golin Hong Kong as its PR agency. Golin's mandate extends across Pure Group verticals like yoga, fitness, apparel ...

EDITORIAL: State's empty-headed PR | Opinion Mail and GuardianGovernment spokespersons need to decide if they are civil servants or publicity officers for politicians. Three weeks ago, the Mail & Guardian sent media queries ...

Prankster denies stealing Blenheim Palace's £5million solid gold toilet for PR stunt Mirror.co.ukMaurizio Cattelan, an Italian artist, created the 18-carat gold toilet for Winston Churchill's ancestral home in rural Oxfordshire.

Roxy Jacenko: PR Queen unrecognisable in photos from mid-2000s NEWS.com.auBut the PR Queen, whose reality show I Am Roxy! debuted on Channel 10 this week, looked drastically different in 2004. In recently unearthed photos, Roxy is ...

Prince Harry, Duchess Meghan hire Hollywood PR firm for travel organization Fox BusinessMeghan Markle and Prince Harry are breaking away with their own travel initiative, and that includes a new PR team.

Media Mantra bags the PR mandate of MyOperator afaqsMyOperator is a provider of call management systems that allows businesses to streamline incoming calls.

Tim Bell, PR and advertising executive, 1941-2019 Financial TimesTim Bell, who has died aged 77, was a swashbuckling spin-doctor who became a confidante of Margaret Thatcher and helped to create Britain's public relations ...

Infectious PR - Club Promotion Manager (UK) Music Business WorldwideClub Promotion Manager. With clients including Chase & Status, Friend Within, Gene Farris, Gorgon City, Knife Party, PAX, Solardo, Sonny Fodera and Toddla T ...

Employee turnover is a good thing PRWeekEmployee turnover is a good thing. From PR Week.

Breakfast Briefing: 5 things for PR pros to know on Tuesday morning PRWeekThe Purpose Awards shortlist revealed. The shortlist reflects the best in purpose marketing, which will be on full display on October 16 at Marshall's Landing in ...

PR Professionals wins PR mandate for UN Convention to Combat Desertification COP 14 Exchange4MediaPR Professionals, one of the fastest-growing PR firms in the country, has won the most sought after communication mandate for the fourteenth session of the ...

Why PR Pros Should Remove Selective Listening from Their Repertoire PR News - For Smart CommunicatorsWas it a PR crisis? Probably not, but it also wasn't a high point for the all-sports network, celebrating its 40th anniversary.

Leading AI Innovator, SparkBeyond, Selects 5W Public Relations as Agency of Record PRNewswireNEW YORK, Aug. 27, 2019 /PRNewswire/ -- SparkBeyond, the leading AI innovator that empowers organizations to solve their most complex challenges by ...

PR Council OKs preliminary $3.5M budget Park Rapids EnterpriseThe Park Rapids City Council approved a preliminary general fund budget and property tax levy Tuesday for fiscal year 2020. During a budget workshop before ...

The Romans wins six-figure brief for sleep wellness brand PRWeekThe Romans wins six-figure brief for sleep wellness brand. From PR Week.

I Got Hurt Beating My Half-Marathon PR, and Learned That Running Is About More Than Times POPSUGARSetting my half-marathon PR left me injured for six months — and helped me realize that I don't run to beat times.

Gia Kuan, the PR powerhouse behind New York's fashion renaissance Document JournalLast February, a mob surrounded Irving Plaza as media, buyers, and assorted cool kids tried to fight their way into the Telfar Fall/Winter 2019 fashion show.

3 Visual Ideas for Successful PR Pitching Business 2 CommunityIn our era of fast news and short interests, the media landscape needs to be fast to change and demands of their readers. Unfortunately, there are 6 PR ...

PR Arabia gives Altalayi Company Limited media cover Arab NewsAltalayi Company Limited has signed an agreement with PR Arabia, whereby PR Arabia provides media services, covering all media communications and ...

Has mystery of Archie’s godmother been solved? How Meghan Markle ‘secretly picked’ PR pal Izzy May who’s been The SunMEGHAN Markle and Prince Harry have remained tight-lipped about Archie's godparents – but it has been claimed that a US PR guru could have chosen.

The Lake Geneva Region appoints AllDetails Middle East for its PR brand representation in the GCC market ZAWYADubai: AllDetails Middle East is very pleased to announce its recent appointment with the Tourism office of the Canton de Vaud, Lake Geneva Region, ...

Publicity: The Best Things In Life Are... FREEE!

Public Relations Public Relations