Is This the PR You Thought You Were Getting?

You know, where you do something positive about the behaviors of those outside audiences that MOST affect your organization? And where you do so by persuading those important external folks to your way of thinking, then move them to take actions that help your department, division or subsidiary succeed?

Yes, that's right, it's where you use the fundamental premise of public relations to produce external stakeholder behavior change ? the kind that leads directly to achieving your managerial objectives.

What it boils down to is (1) your public relations effort must involve more than special events, brochures and news releases if you really want to get your money's worth, and (2), the right PR really CAN alter individual perception and lead to changed behaviors that help you succeed!

You can do it when you bring that fundamental premise of PR mentioned above, into play. It goes like this: people act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done. When we create, change or reinforce that opinion by reaching, persuading and moving-to-desired-action the very people whose behaviors affect the organization the most, the public relations mission is accomplished.

What kind of results can you, as a business, non-profit or association manager, expect from such an approach? Well, for starters, improved relations with government agencies and legislative bodies, stronger relationships with the educational, labor, financial and healthcare communities; prospects starting to work with you; customers making repeat purchases; and even capital givers or specifying sources looking your way

And that's not all. You also could see progress in the form of membership applications on the rise; new proposals for strategic alliances and joint ventures; rebounds in showroom visits; enhanced activist group relations, and expanded feedback channels; as well as community service and sponsorship opportunities; not to mention new thoughtleader and special event contacts.

Yes, that's promising quite a bit but that's what this approach to public relations is capable of delivering.

Of course the PR people supporting you as a manager ? agency or staff ? must be real team members and committed to you, as the senior project manager, to the PR blueprint and its implementation, starting with target audience perception monitoring.

Ask yourself how important it is that your most important outside audiences really perceive your operations, products or services in a positive light? Then assure yourself that your PR staff buys into that notion wholeheartedly. Be especially careful that they accept the reality that perceptions almost always lead to behaviors that can help or hurt your unit.

Review the PR blueprint in detail with your team, especially the plan for monitoring and gathering perceptions by questioning members of your most important outside audiences. Use questions like these: how much do you know about our organization? How much do you know about our services or products and employees? Have you had prior contact with us and were you pleased with the interchange? Have you experienced problems with our people or procedures?

The perception monitoring phases of your program obviously can be handled by professional survey people, IF the budget is available. But keep in mind that your PR people are also in the perception and behavior business and can pursue the same objective: identify untruths, false assumptions, unfounded rumors, inaccuracies, misconceptions and any other negative perception that might translate into hurtful behaviors.

Clearly, you will need a well-defined goal, one that responds to the aberrations that appeared during your key audience perception monitoring. As a flexible goal, it could call for straightening out that dangerous misconception, or correcting that gross inaccuracy, or doing something about that damaging rumor.

Inevitably, a goal needs a strategy to show you how to get there. And here, you have three strategic choices for handling a perception or opinion challenge: create perception where there may be none, change the perception, or reinforce it. Unfortunately, a bad strategy pick will taste like fudge sauce on your spareribs, so be sure the new strategy fits well with your new public relations goal. For instance, you don't want to select "change" when the facts dictate a "reinforce" strategy.

Changing people's minds to your way of thinking is a tough assignment, so your PR team must set down the needed corrective language. Words that are compelling, persuasive and believable AND clear and factual. You must do this if you are to correct a perception by shifting opinion towards your point of view, leading to the desired behaviors.

Sit down again with your communications specialists and review your message for impact and persuasiveness. Then, select the communications tactics most likely to carry your words to the attention of your target audience. You can pick from dozens that are available. From speeches, facility tours, emails and brochures to consumer briefings, media interviews, newsletters, personal meetings and many others. But be sure that the tactics you pick are known to reach folks just like your audience members.

Because the credibility of a message can occasionally depend on its delivery method, you might introduce it to smaller gatherings rather than using higher-profile tactics such as news releases or talk show appearances. One good thing about doing progress reports for clients or bosses is that they sound the alert for you and your PR folks to return to the field for a second perception monitoring session with members of your external audience. Using many of the same questions used in the first benchmark session, you must now stay alert for signs that the bad news perception is being altered in your direction.

If impatience shows up, you can always accelerate things with more communications tactics and increased frequencies.

It should be an irresistable premise for any manager! Do something positive about the behaviors of those outside audiences that MOST affect your organization. And do so by persuading those important external folks to your way of thinking, then move them to take actions that help your department, division or subsidiary succeed.

Wow!

Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at [email protected]. Word count is 1125 including guidelines and resource box.

Robert A. Kelly © 2004.

About The Author

Bob Kelly counsels, writes and speaks to business, non-profit and association managers about using the fundamental premise of public relations to achieve their operating objectives. He has been DPR, Pepsi-Cola Co.; AGM-PR, Texaco Inc.; VP-PR, Olin Corp.; VP-PR, Newport News Shipbuilding & Drydock Co.; director of communi- cations, U.S. Department of the Interior, and deputy assistant press secretary, The White House. He holds a bachelor of science degree from Columbia University, major in public relations.

mailto:[email protected]

Visit: http://www.prcommentary.com

In The News:

PR: The Evermore Disposable Discipline?  The Holmes ReportRelationships between agencies and brands are suffering, as the hunt for a PR partner is often taken less seriously.
Hong Kong protests: government fails to find PR firm to rescue battered image  The GuardianThe Hong Kong government has tried but failed to secure help from any of the global public relations firms it has approached to salvage the financial hub's ...
Fossil Fuel Ad Campaigns Emphasize 'Positives' After Climate Science Denial PR Lands Industry in Hot Seat  DeSmogThis story is part of Covering Climate Now, a global collaboration of more than 250 news outlets to strengthen coverage of the climate story. Public relations ...
How to get your ads working, and whether PR is worth it  TechCrunchJulian Shapiro Contributor Share on Twitter Julian Shapiro is the founder of BellCurve.com, a growth marketing agency that trains you to become a marketing ...
PR: Liven Announces Strategic Partnership with Bitcoin.com  Bitcoin NewsLiven, the lifestyle rewards app that lets users spend and earn cryptocurrency rewards in over 1000 restaurants across Australia, is introducing Bitcoin Cash into ...
Revealed: Failed Hong Kong Govt PR Plan To Salvage Global Reputation  The Holmes ReportHONG KONG — The Hong Kong government has sought PR agency counsel for a campaign to salvage its global reputation as the city remains gripped by ...
Align PR Adds Five Key Staffers, Including Senior Publicist Brit Reece  Hollywood ReporterNicole Perez-Krueger launched the company over the summer and continues to expand operations across both coasts.
Experts: Huawei's Offer to License 5G Technologies a 'Smart PR Move'  Caixin GlobalExperts called Chinese tech giant Huawei's offer to license 5G technologies to the U.S. a “smart public relation move.” In an interview with the Economist posted ...
Gaming company Bethesda chooses new PR agency  PRWeekGaming company Bethesda chooses new PR agency. From PR Week.
Domino's Pizza announces retained consumer PR agency  PRWeekDomino's Pizza announces retained consumer PR agency. From PR Week.
PR: Bitcoin.com Announces Partnership With Telecommunications Manufacturer HTC  Bitcoin NewsBitcoin.com, one of the world's oldest and most established cryptocurrency innovators with over 4.5 million wallet holders worldwide, and leading ...
Ogilvy India's PR capabilities shine at Asia-Pacific SABRE Awards  Indiantelevision.comOgilvy tops all agencies with 16 SABRE Awards, alongside impressive performances from competition at the Asia-Pacific SABRE Awards in Singapore on Friday ...
Lam says PR firms declined to help restore Hong Kong image  WRAL.comHong Kong leader Carrie Lam says the government asked international public relations firms to help restore the city's reputation, battered by months of ...
Breakfast Briefing: 5 things for PR pros to know on Monday morning  PRWeekBreakfast Briefing: 5 things for PR pros to know on Monday morning. From PR Week.
Seven Skills Every Modern-Day PR Team Needs  ForbesThe lines between PR and marketing have never been more blurred, and now is the time to prepare your teams for success.
Explainers: What are music PRs? And what can they do for me?  MusicRadarWe look at how to find, price and pick a PR you can work with.
PR Industry Remains Low on Consumer Trust  O'Dwyer's PR NewsA recent Gallup poll that asked respondents to rate their satisfaction and trust with various industries revealed that the public relations industry produces one of ...
W&W PR Vice President Karen Lee Receives High Honors from Living Legends Foundation  Eurweb.comPLUS: She Credits 'Old Hollywood' publicist Henry C. Rogers, legendary Patti Webster as role models and speaks on the amazing charitable nature of PRINCE.
The Mystery PR Man — or Three — Behind Taliban Propaganda  OZYIs he real or fake? One man or many? Nobody knows for sure about Zabihullah Mujahid.
TransMedia Group To Place Pitches Beneath Its PR Pillow To Curry Media Favor For Author Zane Carruth's 'Abella Series' Of Children's Books About The Tooth Fairy  PRNewswireBOCA RATON, Fla., Sept. 16, 2019 /PRNewswire/ -- TransMedia Group was selected to help brand and publicize the "Abella Series," a charming and magical...
Inside Out PR adds The Embodied Present Process to its client list  mUmBRELLA*Inside Out PR has won the account for de-stressing procedure, The Embodied Present Process (TEPP). The agency will be supporting the launch of TEPP's ...
PR crises that have defined 2019 - PR Daily  PR DailyThere are four months left in 2019, but it already feels like we've witnessed a year's worth of scandal and crisis. Last year, it was Facebook's data misuse and ...
Influencer fraud's $1.3B price tag—and how marketers can respond - PR Daily  PR DailyInfluencer marketing has emerged as an exciting tool for communicators looking to tap devoted audiences online—but a lack of regulation threatens to bring ...
Position, Research and Tell Stories: PR Tips for Startups  PR News - For Smart CommunicatorsFor the PR professional, it is essential to research the company's market sector when beginning a relationship with a startup.
'Suddenly almost anyone could be famous, with a good enough headline' - Matthew Freud on PR in the 1990s  PRWeekThe third in a series of interviews marking 50 years of UK PR, PRWeek talks to Matthew Freud about a 'weird decade' for the industry. Feature · Tweet ...
Advice For Communications Professionals: Consider Tech PR  ForbesHistorically, writing about technology was considered a technical skill. Professionals who found themselves pigeonholed into tech industries took pride in ...
PR Internship  Pedestrian TVPublique Agency is a full-*service* PR and communications agency based in Melbourne, working across projects, brands, campaigns and events throughout ...
How to apply for Australia Permanent Residency (PR) Visa in 2019  India TodayAustralia is one of the best countries to apply for Permanent Residency (PR) Visa as it allows one to work and settle in the country for a period of 5 years.
Seven guaranteed ways to annoy a journalist with your pitch  PRWeekAs a journalist, I receive more than 200 pitches in my inbox every day and when you're wading through swathes of emails, you become cut-throat. Opinion.
Entertainment giant Endeavor files IPO  PRWeekLOS ANGELES: Entertainment giant Endeavor has taken another step towards its IPO, issuing documents with the SEC Monday that, according to media reports, ...
Ready10 'buoyed' by comms brief for UK's largest boat show  PRWeekReady10 'buoyed' by comms brief for UK's largest boat show. From PR Week.
Agility PR Solutions Brings Top-Rated User Experience to Reimagined Media Monitoring Software  Yahoo FinanceAgility PR Solutions, a subsidiary of Innodata Inc. (NASDAQ:INOD), announced today the launch of their reimagined media monitoring software that incorporates ...
African Media Agency To Steer End Fund Media And PR Activities In Africa  Africa.comAfrican Media Agency (AMA), a leading Pan-African media relations and communications firm has added the END Fund to its growing pool of prestigious clients.
Waited for 12 years to fulfill this dream, says Finals director PR Arun  OnmanoramaStarring Rajisha Vijayan in the lead role, latest movie Finals tells an inspiring tale of survival. This small movie amazingly captures the struggles and passion of a ...
PR Icon Kelly Cutrone bans Jezebel writer for life  Page SixPR icon Kelly Cutrone has banned a Jezebel writer from her fashion shows after the blogger claimed that Cutrone kicked her out of a seat at a Fashion Week ...
Infographic: How to capture the Gen Z demographic - PR Daily  PR DailyFor companies looking into the future, pulling in young consumers is essential. If you can't bring in new shoppers, you eventually won't have any buyers, ...
Context PR appointed by fintech firm  Prolific NorthMacclesfield's Context Public Relations has been appointed by fintech firm Revive Management to develop and deliver its social media strategy.
Hospitality PR firms merge to form new agency  PRWeekHospitality PR firms merge to form new agency. From PR Week.
Green Badger Selects Ripley PR as Public Relations Agency of Record  PRNewswireSAVANNAH, Ga., Sept. 12, 2019 /PRNewswire/ -- Green Badger, the leading software solution for LEED certification for the construction industry, has named the ...
How can I apply for Canada PR?  India TodayCanada PR: Here's how you can apply for PR in Canada from India.
The How-To: Owning Your PR Even On A Tight Budget  EntrepreneurA record number of 366 startup deals took place in 2018 across MENA, amounting to a total investment of US$893 million. According to Magnitt's The Start-up ...
The PR Process That Drives Hundreds of Links Time After Time  Search Engine JournalLinks remain one of the strongest currencies in SEO, despite many years of people claiming otherwise. But getting ones that carry value is becoming ...
Homebase looking for new consumer PR agency  PRWeekHomebase looking for new consumer PR agency. From PR Week.
Should Your Business Outsource Its Marketing and PR?  Business News DailyDoes your small business need help with marketing and PR? Learn about the pros and cons of outsourcing your marketing and PR needs.
Haryana government transfers officials of Public Relations Department  Times NowElections in Haryana are due for the 90 Assembly seats of Haryana in October-November.
Traditional PR Doesn't Work Anymore. Here's What Does.  The Business of FashionNEW YORK, United States — PR just isn't what it used to be. Consider the experience of Tibi designer Amy Smilovic, who started her New York-based label in ...
DesignRush.com Names Bianchi Public Relations One of Top PR Companies for 2019  PRNewswireTROY, Mich., Sept. 9, 2019 /PRNewswire/ -- Bianchi Public Relations, Inc. – a metro Detroit-based public relations (PR) agency with deep automotive and ...
Weber Shandwick hires Lisa Fern-Talbot as EVP of healthcare strategy  PRWeekNEW YORK: Weber Shandwick has hired Marina Maher Communications' Lisa Fern-Talbot as EVP of healthcare strategy and growth. Fern-Talbot started in the ...
Get noticed by generating your own PR  Brain Tumour ResearchActivity and visibility is the key to reaching a wide audience to tell them about your fundraising. Here are our top tips to help you create a buzz around your event.
What the Future of PR Looks Like  Business 2 CommunityPublic relations has changed considerably the past few years and is presenting exciting times for business and brands. skip. Ads by Hooly. This change is ...
PR: Sportsbet.io and Watford FC Drive Bitcoin Awareness  Bitcoin NewsThe Bitcoin logo (₿) will appear on the shirt sleeve of Premier League football club Watford this season, as part of an educational drive led by the innovative ...
PR blessing in hiding in Kashmir  Telegraph IndiaAn “awareness” blitz in the Valley to assure residents that they would not be compelled to part with their land.
Protest PR: the creative team supporting Hong Kong's anti-government demonstrations  South China Morning PostHong Kong protesters are not only taking their message to the streets. Thousands are volunteering to create graphics, posters, videos and other *content* meant ...
Media Mantra bags the PR mandate of MyOperator  afaqsMyOperator is a provider of call management systems that allows businesses to streamline incoming calls.
Hilton's Daniella Foster joins Bayer in public affairs, sustainability role  PRWeekWHIPPANY, NJ: Bayer has hired Hilton's Daniella Foster as head of public affairs and sustainability for its consumer health division. Foster started in the role on ...
'Agencies should ask more questions' - PR bosses on how to improve the industry's communication problem  PRWeekAgencies can improve the relationship with clients by asking more questions, according to comms bosses on a PRWeek Asia panel, who also cited the benefits ...
Meghan Markle’s secret friendship with high-flying British PR guru  NEWS.com.auThe godmother to Prince Harry and Meghan Markle's baby son has reportedly been revealed — and chances are, you've never heard of her.
Striking pilots largely winning PR battle against British Airways, say comms pros  PRWeekWith British Airways facing a huge comms challenge over strikes called by pilots union BALPA, PR industry figures largely agree that the airline is coming out ...
PR: Bitmain Announces Highly Anticipated World Digital Mining Summit  Bitcoin NewsThe World Digital Mining Summit (WDMS) hosted by Bitmain – the world's top 10 and China's second largest fabless chipmaker – is set to return on 8-10 October ...
Most popular undergraduate PR courses revealed  PRWeekMedia studies and journalism are the most popular courses for young people looking to learn about PR, according to annual data published by UCAS, the ...
Adventures In Anti-Renewables PR: North Carolina Duke Energy Solar Edition  CleanTechnicaA North State Journal article on Duke Energy and solar is the anti-renewables disinformation campaign in a nutshell.
PAN Communications Phil Nardone joins the PR Week Podcast  PRWeekPAN Communications Phil Nardone joins the PR Week Podcast.
A day in the life of running a PR agency: 1980s versus now  PRWeekNexus grandfather and grandson leadership duo reveal the differences between a typical PR day in the 1980s (for Choat senior, chairman), and today (for Choat ...
Francesca Simons PR is seeking Fall 2019 PR Interns in NYC (Paid Internship)  FashionistaFrancesca Simons is a leading, fine jewelry publicist located in New York, representing luxury fine jewelry brands on a project and freelance basis.
Trendspotting for PR practitioners: Tips and tricks  PRWeekMost brands want to "break the internet" with their *content* and it is our job as PR practitioners to get them as close to achieving that as possible. But before that ...
PR Tips for Democrats to Connect with the American Public  PR News - For Smart CommunicatorsAs the Democrats prepare for tonight's debate, I offer advice as a former editor-in-chief of a celebrity magazine and a current PR pro: Don't ignore American pop ...
Meghan Markle told new PR company she wanted to 'break the internet' in secret talks  ExpressThe Duchess of Sussex is said to have made the bold statement during a meeting with Hollywood PR company Sunshine Sachs, who worked on the release of ...
XNA fills new role for PR, marketing  talkbusiness.netNorthwest Arkansas Regional Airport (XNA) has hired Alex English as the airport's public relations and marketing specialist. Her role is a new position for the ...
The Evolution of PR - 1999 to 2019 [Infographic]  Social Media TodayThe way we communicate has changed significantly in the last two decades, so the way that marketers and PR professionals connect has, logically, also had to ...
Fake post-apocalyptic Brexit game causes media backlash  PRWeekThe release of a fake Brexit-related game that pitched civilians and politicians against each other in a battle for survival garnered national media attention for ...
"He Understood The Power Of PR": Lord Tim Bell Obituary  The Holmes ReportThatcher's former comms advisor founded Bell Pottinger, playing a highly influential role in the development of London's global PR industry.
How Tim Bell was overtaken by modern PR  Financial TimesThe mouth of hell gapes in warning, yet Doctor Faustus cannot repent and avert damnation, in the play by Christopher Marlowe. My Faustian moment came after ...
Bad fauxmance: when celebrity couples become PR stunts  The GuardianFrom Camila Cabello and Shawn Mendes to J Lo and Drake, pop is awash with accusations of fake relationships – but who's for real?
Why the heart of a PR agency should be driven by content: Asif Upadhye, SPRD  Exchange4MediaUpadhye, Director of SPRD, explains how the story of a brand can be best conveyed when words frame the right narrative.
Headland advises Hong Kong takeover bid of London Stock Exchange  PRWeekHeadland advises Hong Kong takeover bid of London Stock Exchange. From PR Week.
PR measurement: stop reviewing, start planning - and share your ideas and experiences  PRWeekIn the third of a series of columns from our partner AMEC, Jon Meakin argues that truly effective evaluation calls for honest and open analysis of what didn't work ...
RenoRun Selects Ripley PR as North American Public Relations Agency of Record  PRNewswireMONTREAL, Sept. 10, 2019 /PRNewswire/ -- RenoRun, the world's leading technology-enabled construction material delivery *service*, has selected global B2B ...
Tim Bell, 77, Dies; Brazen P.R. Man for Thatcher and Other Leaders  The New York TimesTim Bell, an irrepressible pioneer in the field of political public relations who helped Margaret Thatcher and Britain's Conservative Party win three elections, then ...
Can This Hollywood PR Firm Change the Public's View of Meghan Markle?  Showbiz Cheat SheetWas hiring a PR firm to fix Meghan Markle's reputation the best thing to do?
Raheem Sterling ditches his PR agency after its England captaincy news leak  The TelegraphRaheem Sterling has split from the public relations agency that leaked news about him getting the England captaincy.
4 ways Toms drives consumer success and sales on social media - PR Daily  PR DailyBy Beki Winchel · @bekiweki. Sept. 11, 2019. SHARE. Since 2006, retailer Toms has given shoes, sight and safe water to more than 94 million people around ...
Singapore Tourism Board picks MY agency partner for PR and digital duties  Marketing InteractiveSingapore Tourism Board (STB) Malaysia and Brunei has appointed Brandthink PR in Malaysia for PR and digital consultancy services. The appointment is for a ...
Case study: Celeb factor boosts pharma campaign  PRWeekSanofi Pasteur used the pulling power of TV presenters Ben Fogle and Dr Christian Jessen to help propel a travel health campaign onto the mainstream news ...
PR Professionals wins PR mandate for UN Convention to Combat Desertification COP 14  Exchange4MediaPR Professionals, one of the fastest-growing PR firms in the country, has won the most sought after communication mandate for the fourteenth session of the ...
Golin wins PR mandate for Pure Group in Hong Kong  Mumbrella AsiaFitness brand Pure Group has appointed Golin Hong Kong as its PR agency. Golin's mandate extends across Pure Group verticals like yoga, fitness, apparel ...
The Big Breakfast, New Labour, Geri's dress, floating Jacko down the Thames... 10 best PR campaigns of the 1990s  PRWeekPRWeek has compiled a list of the best PR campaigns of the past 50 years, focusing on those that had the greatest impact, showed the most creativity and were ...
Tim Bell, PR and advertising executive, 1941-2019  Financial TimesTim Bell, who has died aged 77, was a swashbuckling spin-doctor who became a confidante of Margaret Thatcher and helped to create Britain's public relations ...
Carrie Lam's Disastrous PR Strategy Steers Hong Kong Into Perilous Waters  The Holmes Report1.7m people brave torrential rain to take to the streets, underlining how protestors are winning an increasingly global battle for hearts and minds.
Roxy Jacenko: PR Queen unrecognisable in photos from mid-2000s  NEWS.com.auBut the PR Queen, whose reality show I Am Roxy! debuted on Channel 10 this week, looked drastically different in 2004. In recently unearthed photos, Roxy is ...
3 Visual Ideas for Successful PR Pitching  Business 2 CommunityIn our era of fast news and short interests, the media landscape needs to be fast to change and demands of their readers. Unfortunately, there are 6 PR ...
Employee turnover is a good thing  PRWeekEmployee turnover is a good thing. From PR Week.
The Carolina Panthers and Lowe's could have avoided the PR backlash to giving a 12-year-old a free lawnmower  Fast CompanyThe team's feel-good PR stunt was too much about them and not nearly enough about the young man.
Lazada Malaysia calls for PR pitch  Marketing InteractiveLazada Malaysia has called for a PR pitch and the job scope will cover day-to-day activities as well as events, with the appointment being for six months, A+M ...
PR: PayKassa.pro Launches Multifunctional Payment Aggregator  Bitcoin NewsCryptocurrencies will be in great demand in the future, as the cryptocurrency market surprised skeptics once again. As soon as Bitcoin began its bullish trend, ...
I Got Hurt Beating My Half-Marathon PR, and Learned That Running Is About More Than Times  POPSUGARSetting my half-marathon PR left me injured for six months — and helped me realize that I don't run to beat times.
The Romans wins six-figure brief for sleep wellness brand  PRWeekThe Romans wins six-figure brief for sleep wellness brand. From PR Week.
Breakfast Briefing: Five things for PR pros to know on Wednesday morning  PRWeekBreakfast Briefing: Five things for PR pros to know on Wednesday morning. From PR Week.
15 courses to improve your social media knowledge - PR Daily  PR DailyWhat are your goals for social media in the coming year? You might want to consider a little extra training to learn the latest trends and tips for bolstering your ...
EDITORIAL: State's empty-headed PR | Opinion  Mail and GuardianGovernment spokespersons need to decide if they are civil servants or publicity officers for politicians. Three weeks ago, the Mail & Guardian sent media queries ...
PR Awards 2019: Deadline extended | PR  Campaign IndiaThe inaugural edition of Campaign India's PR Awards will be held in Mumbai in October 2019. Globally the awards have been running for close to two decades ...

The Feeding Tube for Your Business

There are a lot of things that make a business... Read More

PRs Big Bang Theory

Lots of theories out there about public relations.Everything from "publicity's... Read More

Anatomy Of A PR Campaign

The message is determined by analyzing the brand being marketed,... Read More

Top 10 Tips for Successful TV Interviews

1. Appearing in other types of media is the best... Read More

PR: Whats the Point?

Here's the point: people act on their own perception of... Read More

Managers: Why PR is SO Key

When outside audiences important to your operation do not understand... Read More

Public Relations 8 Fix Factors

I say to business, non-profit and association managers, a key... Read More

Publicity: Polls and Surveys Are a Great Path Free Publicity

When I search Google News for "surveys," I get nearly... Read More

The Non-business Business

Think for a moment! If you were to do a... Read More

How to Get Publicity for a Service Business

Many of our clients are in service businesses, such as... Read More

How To Write More Powerfully For PR, Offline And Online

Years ago when my Dad owned a group of local... Read More

Publicity: Financial Planners That Get It Follow One Rule

Advice about business and life often gets around to one... Read More

Public Relations Writing: Write Better Press Release Headlines With More Impact in Less Time

Public relations writing when writing press releases can be a... Read More

Passing the PR Bar

The public relations bar, should such a proficiency measure ever... Read More

Media Training: How to Tell a More Interesting Story

PRESIDENT BUSH TELLS A STORYOn March 18, 2005, President Bush... Read More

Media Exposure Validates And Legitimizes Your Business

Although repetition is extremely important, there are times when advertising... Read More

Post Your Press Release Online ? For Free!!

Are you launching a new product or website? Announcing a... Read More

Make Front Page News By NOT Inviting The Media

Not a single reporter showed up at our news event.... Read More

Can Your PR Do This?

Can your PR do something positive about the behaviors of... Read More

Detailing The Famous Kentucky Derby Train

The annual detailing of the Kentucky Derby Train is an... Read More

PR Planning: Mapping Out Your Strategies, Tactics

With all due respect to all those stereotypical males out... Read More

A Well-Oiled Strategy Machine

Yes, that's what public relations really is when it tracks... Read More

Dont Use PR

?lose the confidence of your key target audiences? discourage them... Read More

Attention PR Shoppers!

As a business, non-profit or association manager, what do you... Read More

8 Ways to Use Local Publicity to Drive Your Business

While scoring anice story in BusinessWeek or USA Today is... Read More