Top 10 Tips for Successful TV Interviews

1. Appearing in other types of media is the best way to attract TV notice. The more your name appears in print, the more likely it is that you'll be approached to appear on TV.

2. If a TV researcher phones you, treat the conversation like a mini-audition. They're listening out for how you say things as well as what you have to say, so let your personality shine.

3. Pictures rule when making TV programmes. When sending ideas to TV companies, make sure that you have thought it through from a visual point of view. It's not just about what you say; it's about what you show and how you look as well.

4. Negotiate money only when your appearance is definitely confirmed. Be confident and neutral when discussing fees and decide beforehand if you are prepared to do the interview for free. If there is a fee it's unlikely to be large.

5. When doing a TV interview, keep talking, be aware of body language and tone of voice

6. Ask what the first question is likely to be before filming starts to help you prepare. The interviewer will have prepared a list of questions and may share some of them with you beforehand. Remember that the interviewer wants the interview to go well just as much as you do.

7. What to wear ? avoid spots, stripes (including pinstripe shirts and suits) and small patterns ? they make the camera go squiffy ('strobing' to be precise). Also avoid all black and white.

8. Ensure that everything about you is congruent with the message you are giving. If your message is sober, dress accordingly (leave the Homer Simpson tie at home).

9. Remember that virtually everyone who ever appeared on television (including famous people) felt nervous beforehand. Nerves just show you that you're part of the human race. Use your nerves to create energy.

10. Use your appearance to give you the most benefits. Tell your past, present and future clients all about it and if possible include a link to it on your website.

© Joanne Mallon 2005 ? Extracted from The Beginners' Guide to TV Interviews ? e-book coming soon from www.MediaLifeCoach.com

Joanne Mallon was a producer for all of the UK's leading TV channels including the BBC, ITV and GMTV. She has coached thousands of people through TV interviews, from novices to famous celebrities. She now helps women in the media achieve their potential and helps small businesses attract publicity. For your free media marketing ezine visit Joanne at http://www.MediaLifeCoach.com or email [email protected]

In The News:

4 New PR Priorities for 2020  Business 2 Community
The year of PR disasters  GamesIndustry.biz
Truly Nolen communications manager wins PR award  Pest Management Professional magazine
This Is a Test From  PRNewswire
Bold PR plans  DAWN.com

Publicrelationistas?

Is that what we are? Fanatic, over-the-top disciples of some... Read More

Life After Press Release Distribution?

A few weeks ago I was participating on an on-line... Read More

Dont Use PR

?lose the confidence of your key target audiences? discourage them... Read More

Business Gifts for Your Clients and Employees

Tis' the season for business and corporate gift-giving! If you... Read More

Auto Detailing Public Relations; United Way Withholding

As a mobile detailing company it is important to have... Read More

The Press Release Method to Get Great Publicity

If you have had any experience in public relations or... Read More

PR Power: How to Write a Killer Press Release

I'm what we in the business (the "business" being journalism)... Read More

How to Write News Releases that Get Noticed

What do you do with junk mail? Are you like... Read More

Rise of the Creative Class

The fast changing dynamics of the world economy is forcing... Read More

10 Ways to Get the Media to Love You

So you've put yourself "out there" with a public relations... Read More

Does the PR Blueprint Work?

Managers, please take a minute and read two sentences: People... Read More

Media Relations: How We Landed on the Wall Street Journals Front Page

Media relations is a great profession.On good days, I earn... Read More

Add Some Firepower to your PR

Sure, as tactics usually presented to business, non-profit and association... Read More

Is PR Right for You? 6 Questions to Ask

When most people think about marketing, they think advertising. While... Read More

Press Releases: Not Dead, Just Evolved

Mark Twain once said the rumors of his death had... Read More

Public Relations Going O.K?

Yes?Good!Still, as a business, non-profit or association manager, if you're... Read More

PR and the Small Matter of Results

As a business, non-profit and association manager, how satisfied are... Read More

Franchise Work Vehicles Should Have a Flag on Them

If you own a franchise and have company vehicles, be... Read More

PR: A Potent Force for Success

What's REALLY potent for a business, non-profit or association manager... Read More

Nows The Time To Get Christmas Media Coverage

Publicity seekers know that Christmas can provide a bonanza of... Read More

Press Releases

How do press releases or interest stories have an effect... Read More

Get PR Off the Bench

Something that results in your most important outside audiences doing... Read More

How to Tie-In With News Events to Score Publicity

It's safe to say that we live in interesting times.... Read More

Anxious About Your Public Relations?

Shooting from the hip always creates anxiety.Especially when managers order... Read More

Anchor Your Relationships

I heard a speaker recently who was talking about how... Read More