Publicity for Financial Planners--Eight Tips For Success

Individual financial planners can outscore bigger competitors and gain market share with publicity. The key to doing it well: don't mimic the big guys and gals. Do it smartly, but on your scale. How? Here are eight rules:

1. Don't invest in expensive packaging. Skip the fancy, slick-looking press kits and media materials. You can't compete with the big boys on costly gimmickry. And no financial planner's press kit ever approached the eye appeal of what luxury goods purveyors and the entertainment industry churn out every day. So don't try. Instead, concentrate on making the insides ? your story ? strong. Which leads to?.

2. Spend your money on brainpower. Good ideas are the raw ingredient of good publicity and good media stories. They are what separate the winners from the wannabes. Find and invest in the talent that can conceive and develop them. Smart people who consistently generate good ideas are the most valued individuals in the PR industry. So?

3. When a good idea comes along, push it to the hilt. A truly winning story idea is not only rare ? it's often luck and good timing that make it soar. When it comes, it can generate massive, nationwide publicity. If you're lucky enough to hitch onto one, don't let it go ? with enough variations and persistence, it can last for months. Go with it!

4. Set clear objectives, and make sure someone is accountable for results. Sounds logical, but PR has a way of "falling though the cracks" in small firms. Don't let it!

5. Measure results. In publicity, the result is what lands in the press, and what happens to business as a result. Results are not measured in the poundage of press materials your PR person ships off to the media.

6. Concentrate on what you know, not who you know. Don't get overconfident if you're lucky to have the numbers of some reporters are in your Rolodex-and beware the PR person who claims that their "contacts" alone can get you a story. Whether a reporter has talked to you once or a thousand times, all that she will respond to in the end is a great story.

7. Avoid costly distribution systems. Videos, CDs, satellites ? there are many high-tech ways to reach the media. Most of them benefit large companies more. A good story, a phone, and a brief e-mail are what a small firm's PR person should use most.

8. Leverage results. When a good story lands, reprint it ? and market the heck out of it. Send it to clients, prospects, everyone. Alert your clients about it via e-mail. Frame and mount it in the reception area. Reading it in that day's paper is just the start ? it can work for you for years if you keep distributing it.

Ned Steele works with people in professional services who want to build their practice and accelerate their growth. The president of Ned Steele's MediaImpact, he is the author of 102 Publicity Tips To Grow a Business or Practice. To learn more visit http://www.MediaImpact.biz or call 212-243-8383.

In The News:

16 Tips to Succeed With Organic PR Outreach  EntrepreneurRecently, business consulting firm Frost & Sullivan nominated one of our clients for their award of excellence. Interestingly, they called the PR company instead ...
Agency Exec On How Real Estate PR Has Evolved  ForbesEmily Johnson positions public relations firm Taylor Johnson as a resource to the real estate industry.
How Instagram offers unique marketing opportunities - PR Daily  PR DailyBy Jeremy Juhasz Feb. 15, 2019. SHARE. Every organization wants proof that investing in social media marketing programs goes beyond awareness metrics.
PR Awards 2019 shortlist: Which are the agencies leading the pack?  Marketing InteractiveBeing in the PR field is not easy. In fact, we dare say it is one of the hardest fields to work in and recruit for. Our journalists work with you guys day in and out, and ...
Taurus wins four new PR accounts  mUmBRELLA*Public relations agency Taurus has won four new accounts. Taurus is now working with manufacturing company Avery Dennison, gut health business Microba ...
How This College Dropout Created a Fast-Growing But 'Culture-First' Hollywood PR Agency  EntrepreneurIn the Women Entrepreneur series My First Moves, we talk to founders about that pivotal moment when they decided to turn their business idea into a reality ...
PR Is A Management Function, Not A Comms Function: IN2Summit MENA  The Holmes ReportIn the integration era, PR must play a leading business role, say communications leaders in the Middle East.
5 Secrets For Doing Your Own PR  ForbesWith more workers moving to freelance careers, it becomes increasingly important to understand how to promote yourself and your business. Here ...
30 jobs in the PR and marketing world - PR Daily  PR DailyObserving the warm feelings of Valentine's Day in the dead of winter seems incongruous. The cold weather has many dreaming of a beach and an umbrella ...
Priscilla Lane 'PR' Broaddus (Riddle) | Obituaries  Bowling Green Daily NewsCleveland - Priscilla "P.R." Lane Broaddus, 75, resident of Cleveland TN passed away Tuesday, February 12, 2019 at a healthcare facility in Seneca, SC.
A day in the life of... CEO at an independent PR agency  EconsultancyTom Berry is CEO of Chameleon – the Best PR Agency to Work for in the UK and EMEA Technology Consultancy of the Year 2018. Find out what he does all ...
Synergy Production Group hires KMK Media for PR  Rockford Register StarROCKFORD — Synergy Production Group, a downtown Rockford firm that provides large-scale event coordination, recently hired KMK Media Group to assist ...
Pay tributes through a Presidential Ordinance by according status of PR of J&K to non-PR martyrs  State TimesBy Daya Sagar Maharashtra Chief Minister Devendra Fadnavis has announced compensation of Rs 50 lakh to the families of deceased CRPF Jawans who ...
Heterochromatin anomalies and double-stranded RNA accumulation underlie C9orf72 poly(PR) toxicity  Science MagazineHow dipeptide repeats cause pathology. A repeat expansion in the chromosome 9 open reading frame 72 (C9orf72) gene is the most common known cause of ...
How To Align Your PR Campaign With Your Retail Strategy  ForbesNo one will know about your great product without the right PR campaign to spread the word.
PR push for white officer accused of killing armed black man  Yahoo NewsNASHVILLE, Tenn. (AP) — The attorney for a white police officer charged with fatally shooting an armed black man in Tennessee is calling for legal discovery ...
7th edition of PR Arabia Auto Award launched  Saudi GazetteThe public and car enthusiasts wishing to take part in the voting can visit the award website: www.praaa.org to select their favorite cars this year. The final results ...
PR freight train office will be shifted to Karachi: minister  DAWN.comKARACHI: Federal Minister for Railways Sheikh Rashid Ahmed has announced that Pakistan Railways in alliance with the Ministry of Maritime Affairs is going to ...
How To Win Journalists And Influence People - Why PR Matters  ForbesThe relationship between financial PRs and journalists is an intangible but important one. Here's how to get the most from it.
Longtime PR director Chase leaves Twitch  PRWeekLongtime PR director Chase leaves Twitch. From PR Week.
Clarins appoints new PR and digital agencies  mUmBRELLA*Cosmetic group Clarins has appointed Tailormaid Communications to handle its Australian PR and Admatic as its digital media agency.
Facebook's head of PR leaves amid ongoing crises  EngadgetFacebook is seemingly bouncing from crisis to crisis. It might not be happy, then, that the company's leading communications exec is heading for the exit. Rec...
What is an influencer? (Even the PR industry can't seem to decide)  PRWeekPRWeek has heard so many contrasting definitions of what constitutes an 'influencer', so we decided to ask those who really should know. The responses left us ...
City Mayor says PR dep’t not functioning  Stabroek NewsGeorgetown Mayor Ubraj Narine on Monday attempted to convince the council that his office should have control of the Public Relations department because he ...
Why Should Startups Use PR as a Strong Fundraising Tool?  EntrepreneurPR can be more than just a one-time activity that happens when you have some story to share. A few ways to build a strong PR strategy to support fundraising ...
PR firm suspends ties with Gordon Campbell pending U.K. sexual assault investigation  CHEKPublic relations firm Edelman says it's suspending its consulting arrangement with former B.C. premier and former high commissioner to the U.K. Gordon ...
DeVries picks up PR account for digital radio brand Pure  PRWeekDeVries picks up PR account for digital radio brand Pure. From PR Week.
The PR Agency Behind Warby Parker, Everlane and Glossier Goes International  The Business of FashionNEW YORK, United States — Derris, the communications agency behind a lengthy list of direct-to-consumer brands including Warby Parker, Everlane, ...
Arizona's charter school board spends $4K a month on crisis PR expert  AZCentralOpinion: The Arizona State Board for Charter Schools should spend less on PR and more on demanding changes to this year's charter school "reform" bill.
Marshalls Seeks PR Agency To Help Elevate Brand  The Holmes ReportThe off-price retailer is currently searching for project support, while MSL remains in place as the company's agency of record.
A Kentucky PR firm was reportedly behind high schooler Nick Sandmann's statement on his viral confrontation with a Native American protester  INSIDERA Kentucky public-relations firm was reportedly behind the statement from the high schooler at the center of a confrontation with a Native American protester at a ...
Kate Stewart:PR is not for Public Relations but Personal Responsibility  New Zealand HeraldTo many the letters PR might signify the term Public Relations, but to me they conjure up another phrase — Personal Responsibility, a once common and ...
Scientology should get no PR help from Clearwater police, editorial board writes  Tampa Bay TimesThe Clearwater police chief should be neutral, and nothing more, in dealings with the church.
Elias  PRWeekElias "Buck" Buchwald, former vice chairman of Burson-Marsteller, joins PRWeek's podcast to share stories from his long career and explain why PR, at its best, ...
Ogilvy UK Hires Matt Buchanan As Head of PR & Influence  The Holmes ReportBuchanan joins from One Green Bean to take on the new role of leading Ogilvy's PR capability in London.
Omnicom PR revenue up 1.5% in Q4  PRWeekNEW YORK: Omnicom Group's public relations firms reported a 1.5% organic revenue increase in Q4 to $370.1 million. The PR agencies within Omnicom Public ...
Huawei launches a charm offensive — but PR execs say it may face a 'literally impossible' task  CNBCA Huawei board member said the company is committing to being more transparent for "the foreseeable future."
Google Gary Illyes: RankBrain Is PR-Sexy Machine Learning  Search Engine RoundtableI love when Gary Illyes talks about Google. He was asked about what is RankBrain and goes off to explain that "RankBrain is a PR-sexy machine learning ...
PR: Coinseed Announces Its SEC Filed Crowdfunding Campaign  Bitcoin NewsCoinseed is a platform for spare-change investment and cash back rewards in crypto. Since they launched in Dec 2017, they have acquired nearly 20k users ...
Hamilton Helps Raise $14 Million for the Arts in Puerto Rico  FortuneLin Manuel Miranda's reprisal in the title role of Hamilton last month help raise more than $14 million for the arts on the island. The Tony Award-winner partnered ...
Microsoft lampoons Office 2019 in PR pitch for Office 365  ComputerworldMicrosoft is now slamming its own software, portraying Office 2019 as a second-class software suite when pitted against its rival...Office 365.
Video shows Norwegian cruise ship destroy dock in Puerto Rico  New York Post A Norwegian cruise ship slammed into a pier in Puerto Rico and obliterated two mooring points amid high winds on Tuesday, video shows.
Moeldoko Urges Ministry PR to More Promote Jokowi Achievement  Tempo.co EnglishPresidential Chief of Staff Moeldoko demanded central and regional public relations to intensively promote the government works under President Jokowi.
Meghan Markle sister Samantha attacks 'PR C**P' and 'imaginary' friends supporting Duchess  ExpressSamantha Markle launched a *fresh* attack against the Duchess of Sussex on Wednesday, claiming the anonymous sources speaking up in favour of Meghan ...
PR Council Awards Five Minority-Owned Firms Fellowships  The Holmes ReportNEW YORK — As part of its effort to boost diversity throughout the industry, the PR Council has awarded fellowships to five minority-owned firms, giving them ...
Middle East PR Industry To Tackle Climate Change Challenge At IN2Summit  The Holmes ReportA heavyweight roster of climate change and sustainability comms experts will feature at the Holmes Report's MENA conference, taking place on 13 February in ...
Final IRP Proposal for Puerto Rico Calls for ‘Mini-Grids’ and Rapid Solar and Storage Deployment  Greentech Media NewsThe Puerto Rico Electric Power Authority (PREPA) this week filed a final draft of its 2019 to 2038 Integrated Resource Plan (IRP), which calls for big deployments ...
Amgen moves finance exec Judy Gawlik Brown to lead comms role  PRWeekTHOUSAND OAKS, CA: Biopharmaceutical company Amgen has named Judy Gawlik Brown as SVP of corporate affairs. Brown is reporting to Robert Bradway, ...
PR set to launch train tracking system  DAWN.comRAWALPINDI: Pakistan Railways (PR) will introduce a train tracking system and relaunch Thal Express from Rawalpindi to Multan on Feb 12 (Tuesday) after a ...
PR: Bitcoin.com Partners With CryptoTag to Bring Space Grade Security to the Bitcoin.com Store  Bitcoin NewsYour security and legacy is not something to be taken lightly. This is why Bitcoin.com have partnered with the security experts at CRYPTOTAG to bring their ...
PR: MoneyToken Is Launching Its Own Exchange - in Collaboration With Huobi Cloud  Bitcoin NewsMoneyToken, one of the leading global crypto-lending platforms offering crypto assets-backed loans, has announced the launch of their new MoneyToken ...
PR: trade.io Enables Purchase of Cryptocurrencies With USD and EUR  Bitcoin NewsMonday, February the 4th, 2019, Hong Kong, Crypto exchange trade.io has announced a partnership with payment processor Simplex, enabling clients to ...
Hedge Funds See Windfall From Bets on Puerto Rico After Storm  BloombergIn late 2017, while Puerto Rico was reeling from Hurricane Maria, the government's bonds went into a free fall as Wall Street speculated that much of the ...
Arizona State Charter Board Shells Out for Crisis PR  Phoenix New TimesThe Arizona state board that oversees charter schools is spending nearly $4,000 per month for crisis public relations work by an outside contractor, adding up to ...
Prince Philip car crash: Buckingham Palace accused of ‘DIY public relations’  ExpressTHE way Buckingham Palace have mismanaged the fallout from Prince Philip's car crash has been condemned as “DIY public relations” by an industry expert.
Louisville PR firm played a key role in Covington Catholic controversy  Courier JournalLouisville public relations firm RunSwitch PR confirmed helping Covington Catholic student Nick Sandmann and his family after viral video's backlash.
Breakfast Briefing: Amazon fallout; Hulu's self-aware influencer campaign  PRWeekObservers are assessing the fallout from Amazon's decision, announced via blog post, to cancel its plans for a second headquarters in New York's Long Island ...
Sleeping person not a member of city’s public relations division  Stabroek NewsDear Editor, I refer to the publication of a video via social media on February 12, 2019, by News Room. In that video the Public Relations Division became the ...
PR providing free of cost travel facility to senior citizens: Rasheed  ARY NEWSISLAMABAD: Federal Minister for Railways Sheikh Rasheed has said senior citizens above age of 70 years are being provided with the free facility to travel, ...
PR: aXpire.io Updates - AXPR HODL Initiative and CoinExchange.io Listing  Bitcoin NewsaXpire.io is proud to announce the launch of its AXPR Prime program, which is a loyalty program for HODLERS of at least 250000 AXPR. Members of the ...
Madrid launches PR campaign ahead of Catalan separatist trials  Financial Times'This is the real Spain' advert aims to combat disinformation from secessionists.
Florida K-9 "Officer Mugshot" specializes in public relations  KULR-TVMeet "Officer Mugshot" or as everyone else calls him "Muggsy". He's a new K-9 officer with the Lynn Haven Police Department, working in public relations.
A cruise ship was filmed crashing into a pier in Puerto Rico  Business InsiderOn Tuesday, a Norwegian Cruise ship voyage took an unexpected turn. The 4,100-passenger Norwegian Epic, which was headed on a week-long journey from ...
PR: Smartrade Launches Cryptocurrency Exchange  Bitcoin NewsFixed fees, hundreds of USD trading pairs, world class security BURLINGTON, Ontario Smartrade announces the launch and growth of their comprehensive ...
PR to run four new passenger trains: Sheikh Rashid  The News InternationalLAHORE: Minister for Railways Sheikh Rashid Ahmad Saturday said that four new passenger trains were in pipeline and announcement to this effect would ...
Alleged sex abuser's former PR guru now working for Benny Gantz  The Times of IsraelIsrael Resilience party spokeswoman points out Ronen Tzur no longer works on Malka Leifer's behalf; woman's accusers 'shocked' to learn of prominent new ...
PR: Bitcoin.com Partners With Anarchapulco  Bitcoin NewsAcapulco, Mexico - Anarchapulco is excited to announce that Bitcoin.com will be the title sponsor for Anarchapulco 2019, the world's premiere Liberty event for ...
Boswell: SNC-Lavalin affair might have been avoided – if only we had electoral reform  Ottawa CitizenUnder PR, each Commons committee would be composed of a fairer cross-section of MPs and no single party would be in a position to dictate what is discussed ...
Cheap antics and empty PR  INQUIRER.netThe front page of the Inquirer last Feb. 7 caught my attention: “Coliform levels down but swimming still banned.”
Visiting Puerto Rico, and Finding the Up Beat  The New York TimesOn the first stop of his yearlong journey, the 52 Places Traveler makes it his mission to get off the beaten path and into the island.
Midwest Companies Look to Puerto Rico for Workers  FortuneMany companies in Ohio, Iowa, and Nebraska are having difficulty finding local employees. There's also a shortage of legal immigrants to work under the H-2B ...
Appeals Court Says Puerto Rico Board Was Illegally Appointed  Wall Street JournalThe board overseeing Puerto Rico's public finances was illegally appointed, a U.S. appeals court said in a Friday ruling that casts uncertainty over the U.S. ...
Browns Risk Massive PR Sack By Signing Troubled Running Back Kareem Hunt  RealClearLifeHunt was released by the Chiefs in December after a video showing him shoving and kicking a woman last February at a Cleveland hotel was obtained by TMZ.
The damage of Liam Neeson's remarks  CNNKara Alaimo writes that when celebrities make PR mistakes, they are not immune from the consequences of their words or actions -- something Liam Neeson is ...
PR firm Edelman names Leo Burnett ad exec behind #LikeAGirl campaign as chief creative officer  Chicago TribunePublic relations giant Edelman has named Judy John, the advertising executive behind the groundbreaking #LikeAGirl campaign, as its first global chief creative ...
Hafthor Bjornsson Completes a PR: 952 Pound Deadlift for Two Reps  Muscle & FitnessHafthor Bjornsson is the reigning World's Strongest Man and Arnold Strongman Classic champion yet he continues to impress us. This time the PR was a 952 ...
Sean McGorty Runs PR (13:21), Hits World Standard in First Race with Bowerman TC in Boston  LetsRun.comBy Jonathan Gault February 8, 2019. BOSTON — Before the serious racing gets going at tomorrow's NYRR Millrose Games, a few members of the Bowerman ...
Was Netflix's Fyre Fest Documentary A 'Shadow P.R. Campaign' For Jerry Media?  Gothamist2019 kicked off in fine fashion with Hulu surprise-releasing FYRE FRAUD, their documentary about the disastrous Fyre Festival, a few days before Netflix ...
Hillcrest sets up all east Idaho girls basketball consolation final  Post RegisterBOISE--The Hillcrest High School girls basketball team will be playing for a trophy today versus an all too familiar opponent.
A&W Malaysia appoints PR partner to 'rejuvenate' brand  Marketing InteractiveA&W Malaysia has appointed GO Communications to publicise its expansion plans in the country while rejuvenating the brand to a modern generation of ...
Did Liam Neeson launch his recent PR drive for a bet?  The GuardianMidlife can make you needlessly honest, and with this in mind I have become deeply fascinated with Liam Neeson's recent PR drive. If you are unaware of what ...
UPDATE: Payless ShoeSource closing all stores in U.S., Puerto Rico  WXOW.comPaylesss ShoeSource is shuttering all of its remaining stores in the U.S. and Puerto Rico, joining a list of iconic names like Toys R Us and Bon-Ton that have ...
Puerto Rico's Utility PREPA Plans To Divide Island Into Renewable Energy Microgrids  ForbesAfter the catastrophe caused by 2017's Hurricane Maria, many Puerto Ricans were left without electricity for months. Now, the Puerto Rico Electric Power ...
With these sweet names, Minnesota couple is 'Hershey PR team's dream come true'  Star TribuneFor Minnesotans Jenny Ries and Craig Hirschey, first comes love, then comes a combo candy bar.
Puerto Rico to take "legal action" if Trump diverts disaster aid  CBS NewsThe president is reportedly considering diverting relief efforts funding as part of a national emergency proclamation to secure border wall funds.
Are More Publicly-Held PR Firms Likely To Buy Back Their Independence?  The Holmes ReportAgency MBOs from holding groups are rare for good reason, but that might be about to change as demand for a leaner model increases.
Leaky child-tracking smartwatch maker hits back at bad PR  The RegisterKids' smartwatch-pusher Enox, whose Safe-KID-One watch was pulled by the European Commission, has hit back against the bad PR – with some rather ...
PR-B Community Education seeks instructors  The Lake Country EchoArea residents are sought to share their talents in the Pine River community by teaching a Pine River-Backus Community Education class. The deadline is ...
Paterson BOE sending recruiters to Puerto Rico to find Spanish-speaking teachers  NorthJersey.comPATERSON — For the second consecutive year, the Paterson school district is sending a group of officials to Puerto Rico to recruit Spanish-speaking teachers.
New sales tax bonds issued under latest Puerto Rico debt restructuring  ReutersSAN JUAN, Feb 12 (Reuters) - Puerto Rico's Sales Tax Financing Corporation, known as COFINA, issued $12 billion of new bonds on Tuesday as a federal ...
Free Running Program Will Offer Hope to Thousands of Kids in Puerto Rico  runnersworld.comOlympian Beverly Ramos is helping to bring the restorative power of running to an island that's still reeling from months of loss.
HUD acknowledges recent shutdown slowed pace of recovery aid to Puerto Rico | TheHill  The HillThe Department of Housing and Urban Development (HUD) acknowledged in a letter to Sen.
Thieves steal handicapped-accessible parking placards in Pr. George’s Co.  WTOPAlmost once a day every day for the last six months in Prince George's County, Maryland, thieves have been breaking into parked cars and stealing ...
The EU’s Dirty Money Blacklist: North Korea, Syria, and… Puerto Rico?  Foreign PolicyThe U.S. Treasury Department scolded the European Union for including U.S. territories on a list of dirty money hotspots around the world, telling American ...
Cruise ship crashes into pier in Puerto Rico  Sky NewsNorwegian Cruise Line says the crash was caused by prevailing winds, which drove the ship into two mooring points.
Puerto Rico Officer Shot and Killed  LawOfficer.comAgent Alfred Zanyet-Pérez was shot and killed while conducting an undercover operation in the Duey Bajo community in San Germán, Puerto Rico. He was at a ...
Cisco Consolidates Global PR Duties With FleishmanHillard  The Holmes ReportSAN JOSE, CA — Tech giant Cisco has consolidated its core global PR business with FleishmanHillard, whose remit will be to handle a range of ...
When CEOs Come Out Swinging: PR Nightmare Or Home Run?  ForbesSome CEOs have thrown caution to the wind in expressing their indignation about what they perceive as unfair treatment by industry analysts or regulators.
Western Media Fall in Lockstep for Cheap Trump/Rubio Venezuela Aid PR Stunt  Common DreamsThe Trump administration's now completely overt effort to overthrow Venezuelan President Nicolás Maduro had a very successful public relations effort this week ...

All Youve Got To Lose Is Everything

Everything, that is, if you ignore those folks whose behaviors... Read More

Where is the Best PR Value?

Wherever the fundamental premise of public relations is practiced.Look at... Read More

VIP Database; Does Your Company Have One?

The VIP databases are fun to create and can be... Read More

7 Simple Steps To A PR Launch

A PR product or service launching is a perfect way... Read More

Do You Have Issues?

Every organization has issues that could affect its operation. The... Read More

4th Quarter 2003 Publicity = 1st Quarter 2004 Prosperity

As the year starts to wind down, many businesses and... Read More

How to Generate Free Publicity for Your Product, Service, or Cause

One of the most misunderstood and most underutilized promotional tools... Read More

Public Relations: Understanding Educated Gambling

As an entry level position to PR, I found myself... Read More

How to Get PR

There is a process for successfully getting publicity about your... Read More

PR - More Than News Releases

Public relations and news releases are synonymous in the minds... Read More

PR: How Sweet It Is!

The public relations goal and strategy make sense; the message... Read More

Managers: Are You PR-Fit?

Can you honestly say that your business, non-profit or association's... Read More

What Does the Public Relations Client REALLY Want, and Why?

It's not unusual for clients of service providers to insist... Read More

Publicity: A Financial Planners Best Marketing Friend

There's an old African proverb:"If you think you are too... Read More

PR Is Just Smart Business

The name of the game is doing our part to... Read More

Is This the PR You Thought You Were Getting?

You know, where you do something positive about the behaviors... Read More

How To Write A Press Release: The 10 Commandments Of A Great Lead Paragraph

How to write a press release is a major challenge... Read More

Advertising and Community Relations -- Get the Best of Both Worlds

Have you ever noticed that in communities without big universities,... Read More

What Kind of PR Makes Sense?

For business, non-profit and association managers, is it publicity that... Read More

PR Going According to Plan?

Think carefully! You're a department, division or subsidiary manager for... Read More

Asian Media Relations: Increase Your Profile and Image in China

China's media is booming creating opportunities for marketing-savvy businesses. But... Read More

Speak Up

Another way to really become known in your area is... Read More

PR Buyers Beware!

It can bite you and waste your public relations budget... Read More

Marketing-Minded Financial Planners, the Media Wants to Give You Free Publicity

In this great country of ours, there are basically three... Read More

Marketing-Minded Financial Planners--Appearing on TV? Tell the World!

It doesn't matter how cruel the reality programs get, there... Read More