Publicity: A Financial Planners Best Marketing Friend

There's an old African proverb:

"If you think you are too small to make a difference, try sleeping in a closed room with a mosquito."

There's a message here for financial planners who want to get free publicity exposure, and use it as a smart marketing tool to grow their practice. Actually, two messages:

--You don't need to be a big name to get big-time, business-building publicity.

--Publicity is a powerful and well-suited way tool for financial planners to get their story out.

In fact publicity, being essentially free, often packs far more punch dollar for dollar than advertising or direct mail for smaller businesses. It raises visibility, enhances credibility, and provides the best shot, for the buck, at lifting a business to the next level of growth.

In the competitive marketplace, publicity is the great equalizer. You win ? and beat out bigger rivals for free media space ? by being smarter, not by spending more. Smaller companies outscore giants in free media coverage every day -- simply by being more resourceful, effective, and proactive in publicity. With advertising or direct mail, the only way to get more exposure is to spend more.

There's another crucial advantage to publicity. Those advertising dollars ? and it's great if you have them ? buy you visibility. But publicity earns you credibility¬ ? if professional journalists have selected your story to present to their audience, most people believe, your product or service must be good.

Smart businesspeople use that publicity to gain more recognition, credibility, and market share. It opens doors to new business, new financing, new markets ? to any audience that responds favorably, as most people and institutions do, to favorable media coverage.

How do publicity-successful financial planners do it? They just learn how to give media people what they need to create great stories. In publicity the coin of the realm ? the ticket to success -- is good ideas and creativity, not dollars. Any company, regardless of size, can get significant media attention.

Financial planners are full of information that clients need and pay for: How to negotiate taxes and handle finances. How to protect assets. How to start and run a business. The media never stop running stories on these topics ? and all those articles quote experts like you! Look closely at the pages of the major business and personal finance press: sprinkled heavily in there, along with representatives of the industry giants, are scads of quotes from solo and small firm financial planners. Why not you?

Cumulatively, this publicity is a powerful business-building tool. And it's there for the getting. It just takes a little work in mastering the knack of how to press the right buttons that get the media paying attention. Fortunately, media savvy is like any other resource. It can be bought or rented (by hiring a staffer or retaining an agency); it can be taught, learned, and developed internally. Any of these routes is far cheaper than advertising.

For the financial planner, publicity is a lot like that stone David slapped into his slingshot when he took on Goliath. Affordable. Accessible. And, when aimed properly, way more effective than more expensive tools.

Ned Steele works with people in professional services who want to build their practice and accelerate their growth. The president of Ned Steele's MediaImpact, he is the author of 102 Publicity Tips To Grow a Business or Practice. To learn more visit http://www.MediaImpact.biz or call 212-243-8383.

In The News:

Energy giants spent USD 1 bn on climate lobbying, PR since Paris: watchdog  ETEnergyworld.comNew Delhi: The five largest publicly listed oil and gas majors have spent USD 1 billion since the 2015 Paris climate deal on public relations or lobbying that is ...
How This Italian Entrepreneur Went From Politics, To PR, To Running 3 Businesses  ForbesPaola Diana's patriarchal Italian upbringing turned her into a rebel. Today as founder of the Diana Group, she provides bespoke childcare and lifestyle ...
The case of CipherBlade, ShapeShift's PR saviour  Decrypt MediaA “forensic report” supposedly clearing crypto exchange ShapeShift of last year's money laundering accusations has been linked to a series of shell companies.
Seven PR questions for Stagwell Group founder Mark Penn  PRWeekNew York: Last Friday, Stagwell Group finalized the deal to invest $100 million in debt-laden holding company MDC Partners that made Stagwell founder Mark ...
Denny's brings on Allison+Partners as PR AOR  PRWeekSPARTANBURG, SC: Denny's has selected Allison+Partners as its PR AOR after the restaurant chain reorganized part of its marcomms structure. Denny's hired ...
Technology journalist shares 'probably the worst PR email' she's received  New Zealand HeraldA journalist recently received an email she couldn't ignore.
Versacarry Names Howard Communications PR/Marketing Agency of Record  AmmoLand Shooting Sports NewsJustin Sitz, CEO, and Owner of Versacarry has named Howard Communications, Inc. as their PR/Marketing agency of record.
Zenger Folkman Webinar Warns Companies About Creating the Right Coaching Culture  PR.comIf your organization is like most, there are growing expectations for managers to coach and offer feedback to their teams. Pushing a coaching culture is one way ...
What a journalist won't tell you about your PR company  QuartzMost companies hire public relations firms because they want more press. But the tricks some agencies use in an effort to win you coverage often backfire.
PR: CoinAll Lists Fetch.AI and Offers a 350000 FET Giveaway  Bitcoin NewsOn March 2019, CoinAll, the famous cryptocurrency exchange, announced the listing of Fetch.AI and will hold a 7-day celebration to give away 350000 FET ...
Michelin puts North American PR AOR account up for review  PRWeekGREENVILLE, SC: Tire manufacturer Michelin is putting its PR AOR account in North America up for review. "Michelin North America is engaged in a ...
Agritech Expo Zambia Welcomes iDE Zambia in Chisamba in April  PR.comiDE Zambia has just come on board as a silver sponsor for the upcoming Agritech Expo Zambia, taking place in Chisamba from 11-13 April 2019.
Big Business Spent $1.4 Billion On PR, Advertising Over The Last Decade  HuffPostFossil fuel and other corporate trade groups paid public relations and advertising firms at least $1.4 billion from 2008 to 2017 to help them win over the American ...
Epic Games Store title exclusivity: Are the PR headaches worth it?  Windows CentralThe Epic Games Store has been making waves, often for the wrong reasons. Here's how Epic's push into distribution has been creating headaches.
PR Advice for Felicity Huffman and Lori Loughlin  StyleBlueprintThe scandal at the forefront of everyone's minds has lessons and implications from which we can all learn. We enlisted a PR expert to share a different ...
Five Campaigns We Liked in February: your winner revealed  PRWeekFive Campaigns We Liked in February: your winner revealed. From PR Week.
Local Food in Puerto Rico Finds Energy in Recovery  The New York TimesTwo hurricanes slowed a budding effort to reclaim the island's agricultural and culinary independence. But its chefs, farmers and entrepreneurs are rebuilding.
Succeed On Purpose Launches Free "Find Your Purpose" Course  PR.comFor the first time ever, Succeed On Purpose, a career and personal transformation organization, has made its popular “Find Your Purpose” course available to ...
On the Move Saxum Hies Jennifer Monies; The PR Trust Names Tobias van Veen Exec. Director; PPG Recruits NRA's Emily Elizer - Wed., Mar. 20, 2019  O'Dwyer's PR NewsCommunications consulting firm Saxum has hired Jennifer Monies as senior director of public affairs in its Oklahoma City office. Monies joins Saxum from ...
Strong Day for Jackets During Florida State Relays  Georgia Tech Official Athletic SiteFinal Results. TALLAHASSEE, Fla. — On the first and final day of the Florida State Relays for the Yellow Jackets, the Georgia Tech track and field team saw ...
Virgin Active's initial #woke CCTV reply: Should PR teams alone have access to social?  Marketing InteractiveVirgin Active was called out last week for placing its CCTVs near the showering facilities in the gym – which several users deemed as “intrusive”. The issue ...
2020 Democratic hopefuls need to stop pandering, actually commit to helping Puerto Rico  USA TODAYBy supporting a Jones Act exemption, Democrats will raise economic growth, rein in corporate interests and encourage competition.
Huawei continues full-blown PR campaign to fight US criticism  BGREmbattled Chinese smartphone maker Huawei capped another week full of a steady stream of negative headlines targeting the company by continuing a ...
$26 MILLION FAIR FUND SETTLEMENT FOR INVESTORS OF CERTAIN UBS FINANCIAL SERVICES INC. OF PUERTO RICO FUNDS ESTABLISHED BY THE SECURITIES & EXCHANGE COMMISSION ("SEC")  PRNewswireWASHINGTON, March 22, 2019 /PRNewswire/ -- In the Matter of UBS FINANCIAL SERVICES INC. OF PUERTO RICO Admin. Proc. File No. 3-14863 TO: ...
Woman-Owned Public Relations Firm Announces Partnership To Help Empower Women To Achieve Economic Independence  PRNewswireCHICAGO, March 21, 2019 /PRNewswire/ -- Morreale Communications, a leading, mid-sized public relations firm is announcing the launch of a community drive ...
Modi can't leave aside his PR even for five minutes: Rahul  Economic TimesDHULE: Congress president Rahul Gandhi Friday targeted Prime Minister Narendra Modi, saying he can't leave aside his public relations exercise even for five ...
This Is a Test, Please Disregard - A3  PRNewswireCLEVELAND, March 23, 2019 /PRNewswire/ -- This is a test from PR Newswire. This is a test from PR Newswire. This is a test from PR Newswire. This is a test ...
San Juan Mayor Announces Run for Puerto Rico Governor  BloombergThe mayor of Puerto Rico's capital announced Friday that she is running for governor of the U.S. territory.
Exclusive: PR Newswire owner Cision explores sale -sources  ReutersCision Ltd, the owner of PR Newswire and provider of software for public relations professionals, is holding discussions with private equity firms about a potential ...
Husband & Wife Agency Appointed To Manage Social And PR For Maxwell Foods  B&TMaxwell Foods Products has appointed Missy Mischief PR and Mister Mischief Creative to manage social media and PR for its “Fuel by Nature” brand.
PRWeek and Women in PR kick off 2019 Mentoring Scheme  PRWeekPRWeek and Women in PR kick off 2019 Mentoring Scheme. From PR Week.
Berklee Honors Beyoncé PR Strategist Yvette Noel-Schure  VarietyBerklee's Valencia, Spain outpost honored Yvette Noel-Schure, the veteran public relations strategist, at a ceremony on March 14.
Rose Medical Center Names Andrew Weinfeld, MD, New Chief Medical Officer  PR.comDenver, CO, March 23, 2019 --(PR.com)-- Rose Medical Center is pleased to announce the appointment of Andrew Weinfeld, MD, as its new Chief Medical ...
PR - Nintendo Switch and Frito-Lay Variety Packs Make Snack Time a Little More Super (Mario)  GoNintendoREDMOND, Wash. & PLANO, Texas--(BUSINESS WIRE)--Nintendo is teaming up with Frito-Lay to add superstar characters from some of its hit Nintendo Switch ...
Chart: How the definition of “journalist” is changing  RecodeThe plight of journalists might not be that bad if you're willing to consider a broader view of "journalism."
PRWeek US Awards 2019: The Winners  PRWeekZeno Group and Ketchum win big at the 20th anniversary of the PRWeek Awards, while David Hogg and the cofounders of March For Our Lives are honored as ...
Watch: People's Vote spoofs Fyre Festival trailer with Brexit film  PRWeekA youth organisation campaigning for a new public vote on Brexit has compared the process of leaving the European Union to the illusive Fyre Festival in its ...
Suspects Indicted In Puerto Rico Drug Ring  NPRFederal prosecutors charged 75 people in Puerto Rico with conspiring to smuggle and distribute vast amounts of narcotics as part of savage and multi-million ...
PR: Roger Ver Joins Livenpay Advisory Board  Bitcoin NewsBlockchain superstar and Bitcoin.com CEO Roger Ver aka 'Bitcoin Jesus' is now an advisor to Liven, the Australian startup with ambitions to bring crypto to the ...
Interview with Igor Kholkin, SEO and Digital PR Specialist  TechBullionIgor Kholkin is a Los Angeles SEO and Digital PR Company with a focused on creating effective/productive SEO and digital marketing campaigns. The CEO Igor ...
Apple’s unorthodox PR blitz is a total genius move [Cult of Mac Magazine No. 289]  Cult of MacSo. Many. New. Products. Who would have guessed Apple would roll out multiple hardware upgrades in the week prior to a big media event? Here's why that.
Investors Keep Puerto Rico Bonds After First Chapter of Restructuring  The Wall Street JournalInvestors are hanging on to bonds issued as part of Puerto Rico's massive restructuring effort, a sign of confidence in the fiscally troubled island's prospects.
Hillary Clinton's ex-advisor chosen by Prince Harry for PR chief  TatlerThe Duke of Sussex has recruited the former advisor to Hillary Clinton as Communications Chief, as the long-awaited separation of the royal households looms ...
Was UK paying White Helmets to produce Syria ‘chemical weapon’ PR as cover for Jaish Al Islam?  RTAs controversy rages over the alleged April 2018 Douma “chemical weapon attacks” that signaled the end of Jaish Al Islam's occupation, life in the Syrian city ...
WATCH: USC four-star RB signee sets new PR in 100 meters  247SportsFour-star Madison (Calif.) USC signee and running back Kenan Christon turned heads in the second 100-meter race of his track & field season, setting a new ...
Petit Earns PR on Day One of the Yellow Jacket Invitational  Georgia Tech Official Athletic SiteDay One Results. On day one of the Yellow Jacket Invitational the Georgia Tech track and field team saw Hannah Petit run a personal-best mark in the ...
Donald Trump's new, confusing closing argument against the Mueller report  CNNAs Washington waits for word -- that could come as soon as Friday -- about the status of special counsel Robert Mueller's report into Russian interference in the ...
Public relations gurus spin narratives to benefit Uhuru  The StandardIf there is one thing that Uhuru Kenyatta is good at, it is hiring public relations gurus who are brilliant at spinning narratives that benefit him. That would be fine if ...
Wisconsin GOP's Lame-Duck Power Grab Ruled Unconstitutional  PR Watchby Mary Bottari and Scott Zimmerman. A Wisconsin judge ruled on Thursday that laws passed by the Republican-controlled legislature in December to limit the ...
AFC U-23 Championship 2020 qualifiers – Philippines vs China PR; live stream, updates, when and where t...  FOX Sports AsiaOn Matchday 2 of the ongoing AFC U-23 Championship 2020 qualifiers, Group J member Philippines U-23 will take on China U-23 in their second match.
Henderson Franklin to Host 27th Annual HR Law & Solutions Seminar  PR.comHenderson, Franklin, Starnes & Holt, P.A. will host the 27th Annual HR Law & Solutions on Friday, March 29, 2019 at the Sanibel Harbour Marriott Resort & Spa.
Puerto Rico private sector jobs higher than before 2017 hurricanes  Caribbean BusinessSAN JUAN – Puerto Rico Gov. Ricardo Rosselló again took the opportunity to announce that, for a sixth consecutive month, salaried employment reflected ...
The sovereignty question for Puerto Rico | TheHill  The HillThe time is ripe for the Committee on Natural Resources to take a serious look at sovereignty for Puerto Rico.
Pepsi ad, Fyre and Sausage Roll Jesus: how to fix a PR disaster  The GuardianThe creator of Flack, a drama based on a London media fixer, on how to spin some classic media blunders.
40 Under 40: Katharine Sherrer, Director of Public Relations, MGM Resorts International  Las Vegas SunThursday, March 21, 2019 | 2 a.m. - Katharine Sherrer was a senior at Emerson College in Massachusetts majoring in theater studies with a focus in costume ...
General Motors should consider a different public relations approach to labor issues, auto researcher says  CNBCPresident Trump is loudly calling for the reopening of a shuttered General Motors factory in Lordstown, Ohio. Paul Ingrassia, editor at the Revs Institute for ...
How Hamilton, The Tonight Show, and the arts are helping Puerto Rico bring in tourists  Fast CompanyAfter the devastation caused by Hurricane Maria, arts and culture play a key role for an island poised to rise up.
Boeing: A case study of what not to do  PRWeekBoeing's response thus far to the tragedies of Ethiopian Airlines Flight 407 and Lion Air Flight 610 is a case study of what not to do in a crisis. Boeing has ...
Sara Latham, Meghan Markle and Prince Harry's New PR Manager, Worked for Hillary Clinton's Campaign  TownandCountrymag.comIt was made clear a while back that Prince Harry and Meghan Markle's team would split from Prince William and Kate Middleton's. But today's announcement ...
Last customers being reconnected to Puerto Rico power grid  Washington PostSAN JUAN, Puerto Rico — Crews were preparing Wednesday to shut down generators that have powered an island off Puerto Rico's coast — the last customers ...
Puerto Rico Returns To Top Spring Break Destinations For First Time Since Hurricane Maria  PRNewswireRICHMOND, Va., Feb. 27, 2019 /PRNewswire/ -- Puerto Rico has officially made a comeback, with enough Americans traveling there to earn it the fifth most...
Puerto Rico to ban gay conversion therapy for minors  PinkNewsPuerto Rico governor Ricardo Rosselló said he will sign an executive order banning so-called gay conversion therapy on minors.
Felicity Huffman Hires Trayvon Martin Family's Crisis PR Team  The BlastFelicity Huffman's regular PR team can't handle the heat from the media circus surrounding the actress' criminal charges, so the star has brought in some heavy ...
Puente General Méndez Vigo – Coamo, Puerto Rico  Atlas ObscuraDiscover Puente General Méndez Vigo in Coamo, Puerto Rico: This ''hidden'' 19th-century bridge played a simple, yet important role during the ...
PR: ClinicAll Revolutionizes the Healthcare Industry With Blockchain  Bitcoin NewsThese days, the most revolutionary and demanded invention with many ways of application is Blockchain. Many people believe Blockchain is only about ...
Pentagon plan to fund Trump’s wall could hit Puerto Rico, European allies hard  The Washington PostPentagon plans to take money away from military construction projects to pay for President Trump's border wall would potentially deal an outsize blow to Puerto ...
Is Puerto Rico Providing A Blueprint To Reinvent The Overall U.S. Power Grid?  ForbesIn the past, government support for microgrids has been fragmented collections of regulations, standards, and public policy. With the extreme weather events ...
‘Will drive out ‘godmen’ from Western Ghats’: CPI(M) Kovai candidate PR Natarajan  The News MinuteThe CPI(M) office off 100 feet road in Coimbatore looks busy. On a sunny Wednesday afternoon, people walk in hoping to meet the party's candidate for the Lok ...
JetBlue pilots accused of drugging, raping female flight attendants  The Washington PostWhen the JetBlue plane from Washington touched down in San Juan, Puerto Rico, three women from the flight crew did what most visitors to the tropical island ...
Metal found in thousands of pounds of food sold to Puerto Rico schools  Boston 25 NewsNearly 5000 pounds of corned beef was recalled Friday after a school in Puerto Rico found a piece of metal in a portion of it. The recall came one day after ...
How Puerto Rico Became The Latest Battleground For Abortion Rights  Refinery29The Puerto Rico House of Representatives passed the first major anti-abortion bill in decades. Here's why PS950 alarmed advocates and health providers.
Puerto Rico’s number-crunching frustrates even the best minds  Financial TimesPuerto Rico is not a banana republic. Yes, there are bent local officials with control over huge and not fully explained cash balances, a clumsy and overbearing ...
Puerto Rico is on its way to 100% renewable electricity  pv magazine USAA bill to mandate that the island's electric system move to 100% renewable energy by 2050 has passed the Puerto Rico Senate and is being sent to the House ...
AFC U23 Championship 2020 Qualifiers: Asian football on the rise – China PR coach Guus Hiddink...  FOX Sports AsiaFormer Korea Republic and current China U-23 head coach Guus Hiddink has said that he is happy to see the progress the sport of football is making in the ...
Bonang Matheba's bubbly: Typo or PR stunt?  IOLThe savagery on the streets of Black Twitter is just on another level. Remember “Binglish”? Well, 18 months later Bonang Matheba is being dragged again on ...
Roommate Of OKC Murder Victim Wants Teen Suspects To 'Pay The Price'  news9.com KWTVOKLAHOMA CITY - Three teenagers have been arrested in connection to a deadly Southwest Oklahoma City home invasion from last month. The victim's ...
Confronting Puerto Rico's Coal-Ash Crisis  The NationA mountain of toxic coal ash is sickening the territory's residents.
Saudi Arabia fund hires PR firm in the wake of Khashoggi murder  Financial TimesPIF is chaired by Prince Mohammed bin Salman, who reportedly ordered the killing.
NordVPN: Five Simple Steps to Ensure Online Security for Businesses  PR.comTop Five Tips for Businesses: It's Everyone's Job to Ensure Cybersecurity at Work.
House delegation's immediate priority in Puerto Rico doesn't include statehood  NBCNews.comDemocrats in control of the House say they are focusing on Puerto Rico's reconstruction and scrutinizing the role of the federal control board in charge of the ...
Puerto Rico’s Energy Future Is Renewable  BloombergWhen Hurricane Maria devastated Puerto Rico, it cut short nearly 3,000 lives, displaced thousands of families, and subjected the commonwealth to the longest ...
Hurricanes Create Natural Climate Change Laboratories in Puerto Rico  Voice of AmericaThe destruction from hurricanes that hit Puerto Rico two years ago are creating conditions that help the study of how climate change will effect forests.
Find Legendary Surfing and Sunsets in Puerto Rico’s Chillest Beach Town  ThrillistGo whale spotting and food truck hopping in the Caribbean's surfing capital.
Puerto Rico and the Constitution  The Wall Street JournalA court ruling could devastate the U.S. territory unless Congress acts.
Puerto Rico Bondholders Fume for Being Shortchanged in Swap  BloombergMoney manager Glenn Ryhanych sat in his office in Virginia, waiting for a final resolution of bankrupt Puerto Rico's nearly two-year saga with its $17.6 billion of ...
Puerto Rico Open, Round 3: Leaderboard, tee times, TV times  PGA TOURD.J. Trahan, Roberto Diaz and Nate Lashley share the lead in Puerto Rico. Here's everything you need to know for Saturday's action.
Steady Romero leads in Puerto Rico  PGA TOURRIO GRANDE, Puerto Rico – On a day with unpredictable, swirling winds it was the steady play of Andres Romero that leads the way after the first round of the ...
An Ancient Ceiba Tree Blooms Once Again After Puerto Rico’s Devastating Storms  Atlas ObscuraThis story was originally published by HuffPost and appears here as part of the Climate Desk collaboration. It's been a year and a half since hurricanes Irma and ...
Puerto Rico quietly abandons plan to move thousands of prisoners to Arizona  The GuardianUS territory announced last year it would move 3200 inmates but now concedes contract for transfers hasn't been signed.
Puerto Rico woman given life sentence in infamous murder-for-hire of her Winnipeg multi-millionaire husband  The Globe and MailA Puerto Rico woman found guilty of hiring a hit man to kill her wealthy Canadian husband more than a decade ago has been sentenced to life in prison.
Puerto Rico emerges as 2020 campaign hotspot  POLITICOThe visual Trump created by throwing paper towels at people who needed relief is easy to point to as an example of the failures of the administration.”
Soros-Funded Media Echo Chamber Pushes Impeachment  The FederalistThe Democracy Integrity Project pumps out daily 'research' briefings to keep the false Russia 'collusion' narrative alive.
Berklee College Of Music Honors Beyoncé PR Strategist Yvette Noel-Schure  EssenceShe was presented with the prestigious Berklee School of Music's first-ever Master of Global Entertainment Award.
Airlifted leather sofas trigger PR disaster as Mnangagwa meets Idai victims  Bulawayo24 NewsPresident Emmerson Mnangagwa made his way to Manicaland this week to take in the damage from Cyclone Idai and meet with officials responding to the ...
Puerto Rico PBA bondholders defend their bonds  Bond BuyerPuerto Rico Public Building Authority bond holders filed a motion in Title III bankruptcy court to defend their claim on PBA rental revenue, a move that may thwart ...
Puerto Rico governor to issue executive order banning conversion therapy for minors  Washington BladePuerto Rico Gov. Ricardo Rosselló on Tuesday said he will issue an executive order that will ban so-called conversion therapy for minors in the U.S. ...
A Brooklyn Artist Finds Inspiration, and Refuge, in Puerto Rico  The New York TimesDressed in all black, in contrast to the radiant colors that surround him, the artist Angel Otero emanates warmth as he stands in his studio in Bushwick, Brooklyn, ...
South Nassau Communities Hospital to Host 35th Annual Golf Outing  PR.comSouth Nassau Communities Hospital has named board member and Manhattan-based real estate management and investment executive Anthony Ponte and ...
‘SNC-Lavalin ruined my vacation’: Talking on TV for Trudeau keeps PR pro Amanda Alvaro on the move  Toronto StarFlying from Arizona to Ottawa to New York City in a recent week shows how many irons Alvaro has in the fire — even if politics wasn't what she was raised to ...
Puerto Rico governor says 2020 Democrats must support statehood  ReutersWASHINGTON (Reuters) - Puerto Rico Governor Ricardo Rosselló said on Friday that as Democratic candidates begin visiting the island ahead of the 2020 ...

How PR Helps Fiercely Competitive Managers

Fiercely combative business, non-profit and association managers use every PR... Read More

Add Some Firepower to your PR

Sure, as tactics usually presented to business, non-profit and association... Read More

Business Gifts for Your Clients and Employees

Tis' the season for business and corporate gift-giving! If you... Read More

GETTING YOUR MESSAGE ACROSS

You have a story to tell. Your company has developed... Read More

Effective Media Relations Tips- What To Do After The Media Interviews You!

Effective Media Relations Tips - What To Do After The... Read More

Public Relations ? Defining Your Organization from the Inside Out

What do your customers say about your company?Would you let... Read More

Why PR Packs a Punch

Done right, it delivers the key, target audience behaviors you... Read More

Does the PR Blueprint Work?

Managers, please take a minute and read two sentences: People... Read More

Publicity - How To Get Your Story on Television

A press release telling about "Stevie, the Water-Skiing Squirrel" will... Read More

How PR Makes a Managers Life Easier

Things are pleasant for many business, non-profit or association managers... Read More

Publicity: The Best Things In Life Are... FREEE!

One portion of your marketing plan that you probably don't... Read More

The Worst PR Mistakes

For a business, non-profit or association manager, they could be... Read More

Speak Up

Another way to really become known in your area is... Read More

A Simple Formula for Success

Leaders in the business world need public relations big time,... Read More

16 Publicity tips for Restaurants

With a dismal failure rate of more than 75 percent... Read More

Boost Your Business by Partnering with a Non Profit Organization

Is your business looking for new and creative ways to... Read More

Marketing-Minded Financial Planners, Make Your Web Site a Resource for the Media

Reporters, by nature, are curious people.If you can get them... Read More

Two Donts for Financial Planners Seeking Free Publicity

Many of my clients have had the misguided perception that... Read More

A Powerful PR Strategy

It really is powerful when a business, non-profit or association... Read More

10 Secrets to Free Publicity

Public relations is popular because it is very cost-effective and... Read More

How To Write A Press Release: The Seven Deadly Sins And How To Avoid Them

How to write a press release that generates free publicity... Read More

Press Kit Elements That Work

Considering how fundamental they are to the publicist's trade,it's always... Read More

How to Create Quality PR Results

For many of us, the word quality is closely related... Read More

Managers: PR More Than Tix and Plugs?

You bet! And in three ways vital to you as... Read More

What is GuerrillaPR Anyway?

Public relations is the art, as one of my colleagues... Read More