Whats Your Op-Ed?

Everyone has an opinion on something, and you can leverage the opinion of top executives to heighten the visibility of your organization. How? By getting them to write so-called op/ed pieces for newspapers.

Of course they'd love to be in the New York Times, but that typically is the purview of the mega-corporation. So, let's start closer to home at our local newspapers.

Here are a few key things you should know in order to write a successful op/ed feature.

* Check your local newspaper's website to learn about their op/ed policy

* Tackle a subject currently getting coverage. This improves your chances of getting the piece published

* Include a short bio, and your contact information at the end of the piece. Also, have a head and shoulders photo available

* Focus on a single issue or idea

* Don't waffle: take a strong stance

* State your conclusion first and then support it with your strongest points in descending order, building to a compelling conclusion

* State your opinion at the outset and support it with facts from other authorities, and solid first- or third-party research

* Write tight. Remember, this is a newspaper piece, not War & Peace. A piece of 750 - 1,000 words has the best chance of appearing in print

* Don't use jargon

* Don't commit an act of literature. Limit adjectives and adverbs as well as flowery language

* Use a personal and conversational approach

* Write in active voice

* Be controversial, but reasonable

* Summarize and state your call to action

* Publish. Repeat

Harry Hoover is managing principal of Hoover ink PR, http://www.hoover-ink.com. He has 26 years of experience in crafting and delivering bottom line messages that ensure success for serious businesses like Brent Dees Financial Planning, Duke Energy, Levolor, North Carolina Tourism, Ty Boyd Executive Learning Systems, VELUX and Verbatim.

In The News:

The Evolution of PR - 1999 to 2019 [Infographic]  Social Media TodayThe way we communicate has changed significantly in the last two decades, so the way that marketers and PR professionals connect has, logically, also had to ...
How to Make PR Work For You  EntrepreneurHere are the decisive factors you won't learn in an online marketing course.
How Blockchain Principle Can Boost PR Outcomes  EntrepreneurThe principle of blockchain technology, according to Enlte CEO and Entrepreneur contributor Anupam Sharma, is that it establishes "a decentralized approach to ...
POWER Vs PR : The Choice is ours  Daily ExcelsiorAmit Sharma Today, a very interesting thing is here to talk about. We live in a world, where there is a very thin line of difference between the two.
PR Government College principal gets best service award in Kakinada  The Hans IndiaPrincipal of PR Government Degree and PG College (Autonomous) Dr C Krishna was awarded best *service* award at the 73 Independence Day celebrations at ...
PR agency ID Collective adds Yu Kitchen to its client list  mUmBRELLA*PR agency, ID Collective, has won the account for Melbourne restaurant Yu Kitchen. Under its new remit, ID Collective will be working to amplify the Yu Kitchen ...
Propel launches Public Relations Management platform  PRWeekTEL AVIV: Propel has launched a platform called Public Relations Management, introducing a range of products to its *service* offering. Zach Cutler, cofounder ...
Sunil Gautam and Jaideep Shergill become independent advisors for Moe's Art  Campaign IndiaMoe's Art, an independent communication consultancy firm, has roped in PR industry veterans Sunil Gautam and Jaideep Shergill as independent advisors.
4 Ways Visuals Can Make Your PR Pitch a Success  EntrepreneurIn this fast-paced world of information, it's vital to stick out, but getting eyeballs on your *content* takes a certain level of skill or budget. Visuals are going to be a ...
Last Punch? Firestone Liberia Reportedly Asked to Ax Controversial Journalist in PR Role  Front Page AfricaMonrovia – Patrick Honnah made a name for himself as host of the highly-rated Bumper Show on state radio, Liberia Broadcasting System. Prior to that, he was ...
4 Ways to Capitalize on the Cross-Funnel ROI of Digital PR  Search Engine JournalIt's no secret that digital PR is a top-of-the-funnel activity. When we're investing in promotion through this channel, we need to recognize that the chances of a ...
PR Account Coordinator  Pedestrian TVThe role. We're on the hunt for an Account Coordinator. We're looking for people with a passion for communications, who are highly organised, have meticulous ...
Beauty retailer Look Fantastic appoints Polkadot Communications to its Australian PR account  mUmBRELLA*Polkadot Communications has won the Australian account for European beauty retailer Look Fantastic. The agency will be responsible for generating earned, ...
Ex-IGP wants Dr Zakir Naik's PR revoked, deported to India  Malay MailKUALA LUMPUR, Aug 19 — Tan Sri Abd Rahim Noor has joined the calls by several leaders to have fugitive preacher Dr Zakir Naik deported back to India.
Garner's strange outburst fitted PR strategy  NewsroomMediaWorks has been lobbying the Government to turn TVNZ 1 into a non-commercial channel to help stem its own financial bleeding. Frustrated, and getting ...
How to Career Jump from Journalism to Public Relations  PR News - For Smart CommunicatorsJournalism remains one of the most volatile careers due to industry mergers, political attacks, and the gutting of resources to maximize profits. Earlier this month ...
Nick Knowles: DIY SOS star, 56, 'dating PR, 26' days after being seen with mystery blonde  ExpressNICK KNOWLES, who fronts BBC show DIY SOS, is reportedly dating 26-year-old PR executive Emily Hallinan, after the pair were spotted enjoying a date in ...
'Racist, cynical, badly targeted': PR pros slate Home Office #knifefree chicken shop campaign  PRWeekPR professionals have criticised a new Home Office anti-knife crime campaign that focuses on chicken shop customers for being poorly targeted and with racist ...
Court of Appeal rules London council must stop publishing fortnightly newsletter  PRWeekA row between Hackney council and two local papers has sparked debate around whether council-owned media puts unfair competition on newspapers that ...
Grey Cell Public Relations wins PR mandate for Kapture CRM  Exchange4MediaGrey Cell Public Relations will ideate, plan, manage and implement PR, communication strategy for Kapture CRM.
Equinox launches awful PR campaign to try to stop LGBTQ boycott  LGBTQ NationIn an attempt to stem the outrage over ties to Donald Trump's re-election campaign, the luxury gym Equinox has launched a misguided public relations ...
Twitter Seeks North American Consumer PR Support Amid Scrutiny  The Holmes ReportThe online giant's move to strengthen its bond with North American consumers comes in advance of the presidential election, when social media will be under ...
Malaysia can revoke Naik's PR status: Mahathir Mohamad  ANI NewsKuala Lumpur [Malaysia], Aug 16 (ANI): Malaysia can revoke the Permanent Resident (PR) status of controversial Islamic preacher Zakir Naik should it be ...
Zipcar seeks agency for PR support  PRWeekBOSTON: Car-sharing company Zipcar is searching for a new PR agency and expects to announce a winner soon. The company issued an RFP earlier this ...
Zebra Technologies Taps Zeno & Archetype For Global PR Support  The Holmes ReportAs the company's new agencies of record, Zeno will handle PR in the Americas while Archetype is responsible for the APAC and EMEA regions.
Flack on Friday: Home Office chicken shop campaign roasted, PR definition, putting the boot into generic creative  PRWeekIn Flack this week: has Flack found another PR campaign copycat, or are more great minds thinking alike? Plus PR explained for school kids, and comms pros ...
Government urged to bring forward no deal PR blitz to tackle Yellowhammer 'scaremongering'  Telegraph.co.ukBoris Johnson has been told to bring forward a £130 million advertising campaign in a major "media blitz" to prepare the UK for a no-deal exit after the leak of ...
Getting more specific with your PR measurement - PR Daily  PR DailyBy Ted Kitterman · @tedkitkat. July 30, 2019. SHARE. AddThis Sharing Buttons. Share to LinkedIn LinkedInShare to Twitter TwitterShare to Facebook ...
A slew of PR pros share what they do for a living - PR Daily  PR DailyIf you ask 10 PR professionals what they do for a living, you'll probably get 10 different answers. For example, the 2019 JOTW Communications Survey asked ...
From mentions to business impact: The new rules of PR measurement  PRWeekFrom mentions to business impact: The new rules of PR measurement. From PR Week.
How failing the Leaving Cert twice helped me establish a global PR company  Fora.ieTHIS WEEK MANY students will have received the seemingly devastating news that they won't be going to college or enrolling in their selected courses this ...
A lesson in PR ethics, courtesy of 'The Great Hack' - PR Daily  PR DailyIf you have not watched Netflix's new documentary “The Great Hack,” immediately schedule a date with your couch and TV, and watch. Over the course of two ...
Chile Tourism Board Hands Turner North American PR Duties  The Holmes ReportSernatur, the Chilean government agency responsible for promoting tourism, named Turner its regional AOR.
PR's Role in the IPO Frenzy With fast-growing startups heading toward IPOs, there's excitement but  The Holmes ReportWith fast-growing startups heading toward IPOs, there's excitement but also confusion as many PR professionals are jostled between investor relations, ...
Amazon’s Creepy Twitter PR Army is Growing  VICEAmazon now has dozens of apparent employees tweeting about how much they love the company. But even former employees are suspicious of the accounts.
Total Fitness appoints Manchester PR agency to grow brand positioning  PRWeekManchester-based PR Agency One has been appointed by Total Fitness to help the brand strengthen its position in the mid-market health club sector. News.
PR: Australian Bitcoin Cash Conference Brings Cryptocurrency Leaders to Townsville  Bitcoin NewsGlobal leaders from the Bitcoin Cash community will gather at the first Bitcoin Cash City Conference in Australia, being held in Townsville on September 4 & 5.
Survey: PR agencies are charging clients more for CEO time  PRWeekNEW YORK: The hourly rate PR agency CEOs charge clients grew nearly 10% last year, compared to 2017, according to a survey of rates by M&A consulting ...
Prince William ‘fears’ Prince Harry and Meghan Markle are acting ‘detrimentally’ to monarchy over PR slip-up  The SunPRINCE Harry and Meghan Markle's move away from tradition may "bother" Prince William, according to a royal expert. Ingrid Seward - editor of Majesty ...
Ava DuVernay on Moving From PR to Filmmaking, Directing ‘When They See Us’  VarietyAva DuVernay talks to Variety about her start in PR, her transition into directing and her latest project, Netflix's "When They See Us."
Pedro Pierluisi was sworn in as Puerto Rico's governor. His opponents are still questioning his legitimacy  CNNSan Juan, Puerto Rico (CNN) Veteran politician Pedro Pierluisi was sworn in as Puerto Rico's new governor on Friday, a spokeswoman with the US territory ...
Adrift Communications wins PR mandate of VMate  Exchange4MediaVMate, UGC platform by Alibaba Innovation Business Group, has announced that it has selected Adrift Communications & Influencer Marketing to manage its PR ...
5 Benefits of Digital PR Which Aren’t Links  Search Engine JournalDigital PR is one of the most effective and efficient ways to build links. But what benefits can your campaigns have aside from this?
Puerto Rico swears in third governor in less than a week  CNNPuerto Rico's Justice Secretary Wanda Vázquez Garced was sworn in Wednesday afternoon as the third governor that the financially and politically troubled ...
Amazon Hands Singapore PR Account To Archetype  The Holmes ReportSINGAPORE — Amazon has retained Archetype as its PR agency of record in Singapore following a competitive review, the Holmes Report has learned.
Campaign launches global PR Awards in India | PR  Campaign IndiaInaugural edition of the awards to be held in Mumbai in October 2019.
Who is Puerto Rico’s new governor, Wanda Vazquez?  Vox.comVázquez is not a popular person, even within her own party, the pro-statehood New Progressive Party.
Media Mantra bags RRB Energy’s PR mandate  Exchange4MediaThe agency will manage the brand image, media duties, strategic PR and reputation for the brand.
Rescuers search waters off Puerto Rico for men aboard boat lost at sea  AccuWeather.comFAJARDO, PUERTO RICO - Since last Thursday, Aug. 8, the Coast Guard, along with agencies of the Department of Public Security, the National Guard and the ...
Public Relations Assistant job, Johannesburg, Alberton, Meyersdal  Bizcommunity.comSALT PR is a PR and communications company with a number of clients in fashion, retail and beauty.
Puerto Rico had three governors in a week. Now what?  USA TODAYNext month, Puerto Rico will commemorate the second anniversary of its devastating encounter with Hurricane Maria, which resulted in about 3,000 deaths, ...
Is earned media on the way out? - PR Daily  PR DailyEarned media, long the mainstay of public relations, is rapidly dwindling in importance, changing the nature of public relations. Many PR leaders defend the ...
PR: Decentralized Recurring Crypto Payments System Launched by Monarch Blockchain  Bitcoin NewsOnline *service* providers like Netflix and Hulu can now accept crypto for memberships and subscription services through an easy-to-integrate decentralized ...
Shop Black: A Power PR Player Launches Adorable Mommy & Me Gear  EssenceBlack creators are setting the trends, moving the needle and informing where the worlds of fashion, beauty, and lifestyle are headed. In our series, Shop Black, ...
VOA Persian Has Turned Into a “Mouthpiece of Trump”  The InterceptJournalists at the U.S. government-funded VOA Persian have been lashing out at people they deem unsupportive of President Donald Trump's Iran policy.
Agency 'thrives' after ditching social media and influencers to focus on traditional PR  PRWeekA comms agency that dropped influencer work because "it's a waste of money" and refuses to manage clients' social media output is showing strong signs of ...
Registry operator for .PR domain celebrates 30th anniversary  Caribbean BusinessThe *service* is 'almost as old as the internet itself,' says CEO of Gauss Research Lab's tech partner, Afilias. SAN JUAN – Gauss Research Laboratory Inc., the ...
Puerto Rico governor plans to stay in office, fight corruption  PBS NewsHourWanda Vázquez told the Associated Press that she expects to complete former Gov. Ricardo Rosselló's term through November 2020.
Puerto Rico Authorities Seize Cellphones Connected to Online Chat That Triggered Uprising  The New York TimesSAN JUAN, P.R. — Law enforcement authorities in Puerto Rico executed search warrants on Tuesday against several people in Gov. Ricardo A. Rosselló's ...
Impeachment committee forms in Puerto Rico as protesters call for Gov. Rosselló to resign  CNNSan Juan, Puerto Rico (CNN) As thousands of people crowded the streets calling for Gov. Ricardo Rosselló to step down, the president of Puerto Rico's House ...
Zebra tabs two PR firms to enhance marketing  Chicago Daily HeraldZebra Technologies Corp. has selected Archetype as its PR agency of record in the Asia Pacific and Europe, Middle East and Africa regions and Zeno Group as ...
PR Lessons in Mergers From the CBS-Viacom Deal  PR News - For Smart CommunicatorsIn a move to compete with entertainment streaming trends, CBS and Viacom mended their 2006 separation with a merger Tuesday (Aug. 13, 2019).
Public Relations Manager - Amazing BondiBoost Brand!  Pedestrian TVGreat team culture in the heart of vibrant Double Bay; Influential brand with a strong cult following; Growing brand, passionate team, exciting future.
These journalists exposed the corruption that led to Puerto Rico's mass protests  CNNPuerto Rico's Center for Investigative Journalism has broken many, many stories in the past eleven years.
New Puerto Rico governor finally overcoming challenges  Yahoo NewsSAN JUAN, Puerto Rico (AP) — Puerto Rico's new governor finally appeared to be overcoming some of the challenges to her authority on Wednesday following ...
Don't Cry Wolf Wins Two Femtech PR Accounts The agency is working with breast pump  The Holmes ReportLONDON — Don't Cry Wolf has won two clients in the fast-growing femtech industry: breast pump and pelvic floor trainer company Elvie, and innovative period ...
Scottish MP: Celtic FC's handling of sexual abuse case a 'PR disaster'  PRWeekScottish MP: Celtic FC's handling of sexual abuse case a 'PR disaster'. From PR Week.
As Puerto Rico governor's departure nears, chaos engulfs the line of succession  ABC NewsThe clock is slowly ticking in Puerto Rico – Ricardo Rossello is supposed to step down as governor this Friday at 5 pm. The question of who will become ...
How A PR Manager In Huddersfield Made It Work On £2,580 A Month  BustleWelcome to How I Made It Work — Bustle UK's financial series which aims to demystify money and the process of achieving financial stability. This time, HIMIW ...
Have we been overestimating Ogilvy's PR numbers?  PRWeekAs Q2 holding company season ends, WPP's re-categorizing of the way it reports its financials measures Ogilvy's global PR revenues significantly lower than ...
Here's Why Puerto Rico's Next Governor Will Inherit a Financial Mess  The New York TimesWhen Puerto Rico's governor, Ricardo Rosselló, steps down on Aug. 2, his successor will be left with a mountain of unfinished business, including the biggest ...
BAFTA puts TV awards brief out to pitch  PRWeekThe British Academy of Film and Television Arts (BAFTA) is re-pitching the account for the Virgin Media British Academy Television Awards, PRWeek has ...
PR: EO Coin Volume Surges on July Listings  Bitcoin NewsEO coin showed bullish sentiment this July on the back of numerous new pairs being listed on EO.Trade exchange, including; ETC/EO and NEO/EO. Detailed ...
Local PR Association Announces Board, Celebrates Member Achievements  SarasotaThe Central West Coast chapter of the Florida Public Relations Association (CWC-FPRA) recently installed its 2019-2020 board of directors and recognized ...
15 Days of Fury: How Puerto Rico’s Government Collapsed  The New York TimesSimmering frustrations over disaster response, a weak economy and graft scandals turned into mass protests that toppled Gov. Ricardo Rosselló.
The Governor of Puerto Rico Dismissed the People. But the People Refused to Be Dismissed  TIMEThe protests in Puerto Rico aren't just about the governor's leaked chats but about the dismissive attitude of the political elite.
Edelman, Public Relations Giant, Drops Client Over Border Detention Centers  The New York TimesIn May, executives from the giant public relations firm Edelman went to Florida to pitch a potential client: a private prisons company with contracts from the Trump ...
Where to Get the Best Brunch in Puerto Rico  Condé Nast TravelerOur top recommendations for the best brunch restaurants in Puerto Rico, with pictures, reviews, and details. Find the best in dining based on location, cuisine, ...
PR: FuzeW Launches Special BCH Cold Wallet Summer Promo  Bitcoin NewsFuze W announces that it will hold a promotion to offer discount coupons to Bitcoin.com readers who purchase the Fuze W as a special event for summer.
Israel's 'PR Masada' over Omar and Tlaib violates Zionism  Religion News Service(RNS) — I have coined a new phrase: “P.R. Masada.” As in: Masada, the iconic site in the Judean wilderness, where Jewish Zealots killed their families, and ...
Rebuilding continues in Puerto Rico 2 years after hurricane Maria  Aljazeera.comIt has been nearly two years since hurricane Maria devastated much of Puerto Rico. But the survivors of the catastrophe on the island are still rebuilding their ...
Adfactors PR & upGrad join hands for training 300 PR professionals in digital marketing  Exchange4MediaAdfactors PR has signed a MoU with education company upGrad to train 300 of its client-servicing employees in a post-graduate certification programme on ...
5W Public Relations Enters Three-Year Partnership with Indie Beauty Media Group  PRNewswireNEW YORK, July 23, 2019 /PRNewswire/ -- For the third consecutive year, 5W Public Relations, one of the 15 largest independently owned PR firms in the U.S., ...
New Puerto Rico gov suspends contract to rebuild power grid  ABC NewsIn one of her first moves as Puerto Rico's new governor, Wanda Vázquez announced late Sunday that she is suspending a pending $450,000 contract that is ...
Golden Tate’s P.R. strategy sidesteps cheating stigma  Yahoo SportsGiants receiver Golden Tate may indeed have been telling the truth when he explained that he began taking a fertility drug, that he realized in a matter of days ...
PR: bitHolla Releases Open Exchange Kit HollaExShell  Bitcoin NewsbitHolla, the company that builds customized cryptocurrency trading software is announcing the launch of its new product HollaExShell, an open exchange ...
Gov't to embark on port PR campaign  Cayman 27Government is readying its public relations campaign for its multi-million dollar port project. To this end, the government has issued a Request For Proposals for ...
Just revoke Zakir Naik’s PR status and let him decide where to go, lawyer tells Putrajaya  Malay MailKUALA LUMPUR, Aug 14 — Lawyer Syahredzan Johan has suggested today for Putrajaya to simply revoke fugitive televangelist Dr Zakir Naik's permanent ...
How Fox News runs PR for CBP and ICE, covering up abuse of migrants  Media Matters for AmericaFox News has been defending U.S. Customs and Border Protection ( “CBP” ) and Immigration and Customs Enforcement ( “ICE” ) from criticism over reports ...
Former ET Bureau Head Boby Kurian joins Adfactors PR  Exchange4MediaKurien joins the agency as Senior Vice-President, Strategic Communications Group (SCG), and will be based out of Bangalore.
CBP Announces Deployment of Mobile Passport Control in PR  St. John SourceThe San Juan Field Office of U.S. Customs and Border Protection (CBP) announced Tuesday the upcoming implementation of Mobile Passport Control (MPC) in ...
Trump administration to place new restrictions on billions in aid for Puerto Rico amid island’s political crisis  The Washington PostThe Trump administration will place new restrictions on billions of dollars in federal disaster aid for Puerto Rico, according to two senior government officials ...
Collision On Hwy 59 At PR 305  SteinbachOnline.comThere was a collision this morning on Highway #59 at Provincial Road 305. It happened around 11:00 a.m.. Reporter Connor Gerbrandt says there is a ...
Who Will Be Puerto Rico's Next Governor?  NPRThe island's justice secretary, Wanda Vázquez, was expected to replace Gov. Ricardo Rosselló but says she doesn't want the job. The next person in line ...
Annapolis Lobbying Shop to Open PR Practice  Josh KurtzCompass Government Relations Partners, a year-old Annapolis lobbying shop, is expanding into the communications and public relations realm. The firm is ...
Va. man armed with knife shot by Pr. William Co. police  WTOPA 54-year-old Woodbridge, Virginia, man armed with a knife was shot by two Prince William County police officers who responded to a domestic dispute ...
Tristan Hallman Stole My Job as the Mayor's PR Guy  D MagazineI was out of the office yesterday and away from the internet. Imagine my white-hot anger when I returned to work, checked in on FrontBurner, and learned that an ...
Woman mentioned in Puerto Rico gov.'s texts speaks out  CNNFormer New York City Council Member Melissa Mark Viverito, who was specifically targeted in Gov. Ricardo Rossello's messages, says Puerto Ricans have had ...
Adfactors PR ropes in upGrad and MICA to skill employees  Campaign IndiaAdfactors PR has signed a MoU with leading education company upGrad to train 300 of its client-servicing employees in a post-graduate certification program ...
Source: Puerto Rico governor expected to resign  CNNPuerto Rico Governor Ricardo Rosselló is expected to resign according to a source familiar with the situation.

Media Training: Three Reasons to (Almost) Always Stay On-The-Record

The words are pop culture heroes.Movies such as "The Insider,"... Read More

Grow Your Financial Planning Practice by Taking Your Publicity National

Think that you aren't big enough for national media coverage?... Read More

I Cant Afford A PR/Publicity Campaign -- Can I?

It's a phrase I hear over and over again from... Read More

Public Relations Primer, Part I: Packaging Your Story for the Media

Imagine you're in the breakfast cereal business. You make the... Read More

When Managers Play the PR Card

The payoff for business, non-profit or association managers can be... Read More

Make Front Page News By NOT Inviting The Media

Not a single reporter showed up at our news event.... Read More

Creating Your Online News Room: How To Build a Site The Media Will Love

From time to time, people ask me how public relations... Read More

Achieve Media Attention for Your Business

Do you want to be quoted by the national press... Read More

Permanent Press: Using Press Releases to Keep Your Company in the News

When is your best advertisement not an advertisement? When it's... Read More

A Winning Game Plan

You want to sell your products or services, and that... Read More

PR Essential to Your Success

Whether you are a business, non-profit or association manager, your... Read More

Just What Kind of PR Matters to You?

Parties, videos, booklets and column plugs?Or public relations that does... Read More

Public Relations & Your Small Business

The practice of public relations is often misunderstood, thus overlooked... Read More

7 Simple Steps To A PR Launch

A PR product or service launching is a perfect way... Read More

10 Secrets to Get Your Press Release Noticed

It's difficult enough running the day-to-day aspects of a business,... Read More

Internet Etiquette for Business Success

You're trying to recruit a downline into your program, you've... Read More

Managers, Got a Grip on Your PR?

What are you trying to do with your business, non-profit... Read More

PR: How Sweet It Is!

The public relations goal and strategy make sense; the message... Read More

What Does Your Telephone Say About You When You Are Away?

Business to Business relationships come to expect a certain level... Read More

The Ten Ps of PR

Everyone is talking about the Ps of successful marketing, so... Read More

PR: Lets Cut to the Chase

If your key ? that's KEY ? outside audiences don't... Read More

Publicity: A Financial Planners Best Marketing Friend

There's an old African proverb:"If you think you are too... Read More

Publicity: Nailing a Media Interview, Part II (Crisis Management)

We'd all like reporters to ask us about our career... Read More

Media Relations: How to Get Your Letter to the Editor Published

You may remember Forrest Gump's Vietnam pal ? the one... Read More

Hey, Mr/Ms Manager!

Does it really make sense to bet your PR budget... Read More