How to Keep PR Working for You

Managers in the non-profit, association and business worlds need to persuade outside audiences with the greatest impact on their operations to their way of thinking. And then move those external stakeholders to take actions that help their departments, divisions or subsidiaries succeed.

But that takes a very special plan, one that delivers results far beyond simple publicity placements.

I'm talking about a blueprint, say, like this one that lets you broaden your public relations field of fire, putting its primary focus where it belongs, on your unit's key external stakeholder behaviors: "People act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done. When we create, change or reinforce that opinion by reaching, persuading and moving-to-desired- action the very people whose behaviors affect the organization the most, the public relations mission is accomplished."

You'll know such a blueprint is working when you see results like capital givers or specifying sources starting to look your way, customers making repeat purchases; membership applications on the rise; prospects beginning to do business with you; fresh proposals for strategic alliances and joint ventures coming in; welcome bounces in show room visits; community leaders beginning to seek you out; and politicians and legislators starting to view you as a key member of the business, non-profit or association communities.

However, to get there you've got to be certain the public relations people assigned to your unit buy into your more aggressive public relations approach. In other words, do they all accept the reality that it's crucially important to know how your outside audiences see your operations, products or services? And do they really subscribe to an even more important reality that says perceptions almost always lead to behaviors that can trouble your unit?

Start by involving your PR team in plans for monitoring and gathering perceptions by questioning members of your most important outside audiences. Questions like these: how much do you know about our organization? Have you had prior contact with us and were you pleased with the interchange? How much do you know about our services or products and employees? Have you experienced problems with our people or procedures?

I mean, your PR people ARE in the perception and behavior business to begin with, so they should be of real use for this opinion monitoring project. Professional survey firms are always available, but that can cost a bundle. So, whether it's your people or a survey firm who asks the questions, the objective is to identify untruths, false assumptions, unfounded rumors, inaccuracies, and misconceptions .

With such answers gathered, you must decide which of the negatives should be designated as your corrective public relations goal ? for example, clarify the misconception, spike that rumor, correct the false assumption or fix a bothersome inaccuracy.

In the same way garlic goes with lamb chops, the right PR strategy tells you how to reach your goal. But just three are available when it comes to matters of perception and opinion -- change existing perception, create perception where there may be none, or reinforce it. But be sure your new strategy fits naturally with your new public relations goal. If data gathered is satisfactory, you want the "reinforce it" strategy, not "change it."

When the moment comes to speak to your key stakeholder audience and help persuade them to your way of thinking, what will your message say?

Tap your best writer to produce the well-written corrective language you need. Words that are not only compelling, persuasive and believable, but clear and factual if they are to move perception/opinion towards your point of view and result in the behaviors you desire.

Here, fortunately, things gets easier as you select communications tactics to carry your message to the attention of your target audience. Be sure that the tactics you select have a record of reaching people like your audience members. You can pick from dozens that are available ranging from speeches, facility tours, emails and brochures to consumer briefings, media interviews, newsletters, personal meetings and so many others.

Because HOW you communicate can affect the credibility of the message, you may wish to deliver it in small meetings or presentations rather than through high-visibility media announcements.

Those around you will soon be asking about progress. Which will lead to a second perception monitoring session with members of your external audience. Employing many of the same questions used in the first benchmark session, you will now be watching carefully for signs that the offending perception is being altered in your direction.

In public relations, we're lucky that action like this can be accelerated by adding more communications tactics as well as increasing their frequencies, if necessary.

And you're lucky again that the folks you deal with behave like everyone else ? they act upon their perceptions of the facts they hear about you and your operations. Which leaves you little choice but to deal promptly and effectively with those perceptions by doing what is necessary to reach and move your key external audiences to action.

The workable public relations blueprint outlined above will, in fact, keep your PR working well for you for a very simple reason ? (repeating for emphasis), it will help you persuade your most important outside stakeholders to your way of thinking, then move them to behave in a way that leads to the success of your department, division or subsidiary.

Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at mailto:[email protected]. Word count is 1025 including guidelines and resource box.

Robert A. Kelly © 2004.

About The Author

Bob Kelly counsels, writes and speaks to business, non-profit and association managers about using the fundamental premise of public relations to achieve their operating objectives. He has been DPR, Pepsi-Cola Co.; AGM-PR, Texaco Inc.; VP-PR, Olin Corp.; VP-PR, Newport News Shipbuilding & Drydock Co.; director of communi- cations, U.S. Department of the Interior, and deputy assistant press secretary, The White House. He holds a bachelor of science degree from Columbia University, major in public relations. mailto:[email protected]. Visit: http://www.prcommentary.com

In The News:

Rebranding After A Company PR Crisis? Here's How To Do It Right  ForbesWhen a PR crisis sparks the need for a company rebrand, it's important to do it right, or negative perceptions may linger. Members of Forbes Agency Council ...
PR salaries to be squeezed in 2019 - analysis  PRWeekPR professionals looking for a new job should not expect a substantial rise in pay, as advertised salaries are forecast to track well below inflation this year, ...
Public Relations Global Network Adds PR Agency Offices in India and Georgia  PRNewswireNEW YORK, Jan. 16, 2019 /PRNewswire/ -- The Public Relations Global Network (PRGN) announced today that it has added two new locations to its global ...
Hanover wins Mondelēz trade PR pitch  PRWeekFood and drinks giant Mondelez International has chosen Hanover Communications as its trade communications agency following a competitive pitch. News.
Threepipe lands PR for Indian airline  PRWeekThreepipe will be responsible for managing Jet Airways' UK press office, engaging with both travel and lifestyle media, plus influencers, to build awareness of ...
DeMoss, exec with 'all-access pass' to evangelical history, to close firm  Religion News Service(RNS) — After nearly 30 years, a public relations agency that has acted as a powerful gatekeeper for some of the most prominent Christian faith-based ...
Bentley Motors global comms director joins automotive PR specialist Influence Associates  PRWeekBentley Motors director of global communications Andrew Roberts is joining automotive PR specialists Influence Associates as chief operating officer. News.
Huawei Reviews Global Consumer PR Support  The Holmes ReportSHENZHEN — Huawei is reviewing global PR duties for its consumer devices, the Holmes Report can reveal, as the Chinese tech giant increasingly relies on its ...
How you can network and meet potential clients at Disney World - PR Daily  PR DailyMobile. Chatbots. Social listening. Video. Communicators are faced with new tech trends every day. Keeping up with the hype feels impossible without the right ...
Ogilvy's John Seifert dishes on the future of PR at Ogilvy  PRWeekOgilvy's John Seifert dishes on the future of PR at Ogilvy. From PR Week.
PR pros: Gillette's 'clunky' masculinity campaign 'not the best an ad can get'  PRWeekPR pros: Gillette's 'clunky' masculinity campaign 'not the best an ad can get'. From PR Week.
Five Tactical Tips For Successful DIY PR  ForbesDo you have a fantastic new product or *service* that's growing quick yet not receiving the visibility you think it deserves? Perhaps you're not ready to retain ...
How to prove your PR value in 2019  G2 CrowdPublic relations and marketing work very closely that, often, the lines get crossed. If you're a PR professional, learn tips on how to prove the importance of your ...
ANALYSIS: At UN, another PR ‘victory’ for Abbas  The Jerusalem Post - Israel NewsOne official called it a “major public relations victory for President Abbas and Palestine.”
Ashish Tiwari, head digital marketing and PR at Hero Cycles, steps down  ETBrandEquity.comHe was also behind one of the most successful moment marketing initiative during Kerala floods, which was appreciated by the likes of Mr Shashi Tharoo..
8 PR trends that will actually happen in 2019  The Next WebAs PR professionals, we have all nearly done a good job surviving another year in this industry, and yes, I consider “you're breathing” to be about the only ...
How This PR Maverick Utilizes The Power Of Networking To Grow Her Business  ForbesLiza Anderson, founder of Anderson Public Relations Group, is a Hollywood public relations maverick who understands the power of hard work and networking.
7 PR Trends That Will Help You Prepare For 2019  Inc.It's that time of year again. You and the other leaders at your company are spending time looking back on the year's performance--what went well, what could be ...
Where do you stand on Gillette's provocative ad?  PRWeekGillette's provocative We Believe ad, which calls on men to change their behavior in light of the #MeToo movement, has received a mixed reaction from ...
Laura Termini Signs Syndication Deal with PR Newswire to Expand Media Footprint  PRNewswireNEW YORK, Jan. 16, 2019 /PRNewswire-HISPANIC PR WIRE/ -- Actress, author and speaker Laura Termini inked a deal with PR Newswire's Hispanic Digital ...
PR: Prime XBT $1,000,000 giveaway returns after being suspended due to huge interest  CoingapeLast Friday, January 11th, a new cryptocurrency trading platform, Prime XBT, announced the official start of the largest giveaway in 2019. The giveaway, which ...
FACT CHECK: Were US Democratic Lawmakers 'Partying' in Puerto Rico During the Government Shutdown?  Snopes.comDemocratic Party lawmakers were "partying" at a Puerto Rican retreat scheduled in the middle of the partial federal government shutdown.
Financial PR firm Madden & Assoc makes new appointments  mUmBRELLA*Corporate and financial PR firm Madden & Assoc have made a raft of promotions and hires. The announcement: M&A announces key appointments and.
How PR & Marketing Work Better Together  Business 2 CommunityPublic relations and marketing often operate as separate functions in large organizations. That can lead to a lack of coordination and missed opportunities.
Ashish Tiwari, head Digital Marketing & PR at Hero Cycles, steps down  afaqsAshish led the digital marketing & PR team for the last two years.
Metro PR Cofounders Tess Finkle And Laura Michael On Finding The Yin To Your Yang In Business  ForbesTess Finkle likes to call Laura Michael the yin to her yang. It's an endearing sentiment from the two cofounders of Metro PR, a female owned-and-operated ...
Crisis and PR Experts Are In Agreement About R. Kelly’s Future  VultureAfter the release of the documentary series 'Surviving R. Kelly' the artist is in more legal trouble, so how should he respond and should he respond at all?
P.E.I. PR referendum road show launches this week  CBC.caGerard Mitchell, P.E.I.'s commissioner for the referendum on proportional representation, says his most important job is making sure Islanders understand the ...
PR: Fomo2Moon - A Blockchain Lottery for Everyone  Bitcoin NewsTired of blockchain projects that hoard your money without delivery? Fed up with the infinitesimal winning chance of traditional lotteries? What if there's a Lottery ...
Democratic delegation’s trip to Puerto Rico becomes a target for Trump  Washington PostSAN JUAN, P.R. — It had been planned for months: the largest-ever congressional delegation to Puerto Rico. It would start with briefings on the continuing ...
11 PR Strategies For Putting Out A Fake News Fire  ForbesBetween around-the-clock news cycles and social media channels, It's important for every business and PR professional to have a plan in place in case of a ...
3rd suspect arrested for 2018 gang-related fatal stabbing in Pr. George’s Co.  WTOPWASHINGTON — A 19-year-old's body was found in a wooded area of Prince George's County, Maryland, last year, and after nearly seven months of looking for ...
Confessions of a PR person: ‘Companies have been burned by PR firms a lot’  DigidayIn our latest Confessions series, a publicist reveals how they were poached by a client.
Media turns blind eye to Dems' jaunt to PR during shutdown  OneNewsNowThe mainstream media has given little attention to Democrats' weekend excursion to Puerto Rico while the party complains about President Trump causing ...
Judge hears major Puerto Rico debt restructuring case  ABC NewsA court hearing on a major restructuring of Puerto Rico's mammoth debt opened Wednesday, with protesters warning the deal would further indebt the U.S. ...
Why You Should Visit The Iconic El San Juan Hotel In Puerto Rico  ForbesMore than $65 million was invested in extensive renovations at the The El San Juan hotel in Puerto Rico, and the hotel is better than ever. One of the island's ...
Ten names leadership team across publicity, social and PR strategy  mUmBRELLA*Network Ten has appointed new leaders across publicity, social media and PR strategy, which will see marketing and social media boss, Brad Garbutt, step.
From Boardroom to Living Room: How Facebook’s Many PR Initiatives Intertwine to Deliver Its Messaging  AdweekOn the bad side of the news spectrum, Facebook has been dealing with crisis after crisis after crisis after crisis. On the good side, the social network continues to ...
Watch Fallon Sing Hamilton with Lin-Manuel Miranda in Puerto Rico  Vanity FairAs Hamilton began its three-week run in Puerto Rico, which is expected to raise about $15 million toward hurricane relief, Lin-Manuel Miranda took a moment to ...
The New Rules of Beauty PR | The Business of Beauty, BoF Professional  The Business of FashionNEW YORK, United States — A new age requires new rules. It also benefits from old insights. Leading beauty publicists — from the veterans to the new guard ...
TrailRunner International names CNN veteran Kelly Wallace as New York MD  PRWeekNEW YORK: TrailRunner International has named Kelly Wallace as MD of its New York office, effective next Tuesday. She will lead the firm's New York-based ...
Workplace wellbeing: how PR agencies are tackling mental health  PRWeekWith mental health rising rapidly up the political and cultural agenda, it is no surprise that PR agencies are now focusing more intently on the psychological ...
Lin-Manuel Miranda Brings ‘Hamilton’ to a Troubled but Appreciative Puerto Rico  The New York TimesSAN JUAN, P.R. — Lin-Manuel Miranda only had to speak his character's name — Alexander Hamilton — to bring the crowd to its feet. It was Friday night in San ...
Former Burson crisis chair Helaine Klasky to lead comms at SoundExchange  PRWeekWASHINGTON: Music licencing rights company SoundExchange has named Helaine Klasky as its chief communications officer. Klasky, who will start in the role ...
Why the White House is attacking Democrats for traveling to Puerto Rico, explained  Vox.comPresident Donald Trump on Monday attacked roughly 30 House and Senate Democrats for traveling to Puerto Rico over the weekend amid an ongoing ...
Roxy Jacenko and husband Oliver Curtis launch new PR business venture targeting China  mUmBRELLA*High-profile public relations practitioner Roxy Jacenko is launching a new business, 18 Communications, targeting Australian companies which want to raise.
Nicola Sturgeon and Alex Salmond in PR war over 'smear' her chief of staff knew about sexual misconduct inquiry  Telegraph.co.ukNicola Sturgeon and Alex Salmond were yesterday embroiled in public warfare over "smears" claiming she misled the public about when her chief of staff knew ...
PR businesswoman wins thousands in Dragon competition | Wilts and Gloucestershire Standard  Wilts and Gloucestershire StandardA BUSINESSWOMAN from Cirencester is starting the year with a financial boost to her PR company thanks to an award at a competition run by the…
Ogilvy PR Chief Smith Exits for Gluten-Free Pizza Gig - Wed., Jan. 16, 2019  O'Dwyer's PR NewsStuart Smith, head of Ogilvy's global PR group, is leaving the WPP unit to take the chief marketing & growth job at Vegolutionary Foods, the Los Angeles health ...
'Shockingly inaccurate', 'wholly unfair', 'naive' - pros slam PR episode of The Media Show  PRWeekPR professionals are up in arms about how the industry has been characterised on a public relations episode of BBC Radio 4's The Media Show. News ...
A Wave of Daytime Killings Has Puerto Rico on Edge  The New York TimesThe killing of Kevin Fret, a gay musician with a huge social media following, is only the latest in a series of brazen murders that have plagued Puerto Rico.
Ex-Barnsley Chronicle journalist takes up Distract PR role  HoldTheFrontPage.co.ukA former regional journalist has taken up a new role as PR chief at a digital marketing firm. Mike Shields, left, has been appointed head of PR at Lincoln-based ...
PR management firm Cision is acquiring Falcon.io to expand into social media marketing  TechCrunchSocial media has become a primary conduit for getting the word out, in some cases proving to be an even stronger force for publicity than more traditional media ...
Nashua man granted PR bail | News, Sports, Jobs  Nashua TelegraphNASHUA – Matthew Verstraete has no criminal history, has lived and worked full-time in Nashua for at least 10 years and cooperated fully with police after the.
WATCH: Rob Schmitt Confronts Sen. Menendez on Puerto Rico Beach Photo  Fox News Insider"Fox & Friends First" host Rob Schmitt tracked down Sen. Bob Menendez in Puerto Rico Monday after the New Jersey lawmaker was photographed on a beach ...
Puerto Rico Tests the Trump Strategy to Wipe Out Debt  BloombergA federal oversight board says more than $6 billion of bonds should be declared null and void. Trump spoke about erasing the island's debt in 2017.
Federal agents seize cocaine shipped from Puerto Rico  WTNH.comFederal authorities have intercepted more than 30 pounds (14 kilograms) of cocaine shipped from Puerto Rico to Connecticut.
Steve Smith's media re-emergence is PR but his humility is genuine  The GuardianThe redemption of Australia's fallen captain is spin but the man himself remains believable.
Madonna Signs With Public Relations Vet Kelly Bush Novak  VarietyMadonna has a new public relations team. The singer has signed with Kelly Bush Novak of ID, whose clients include Serena Williams, Alfonso Cuarón, Ben ...
Ford gets PR bang from noise-cancelling dog kennel  AdAge.comMarketer's Brief has news on Ford's 'noise-cancelling dog kennel,' 'the most unusual ad of 2018' and subway advertising etiquette.
Puerto Rico oversight board asks court to invalidate $6 billion GO bonds  ReutersPuerto Rico's federally appointed fiscal oversight board announced late Monday that it will seek to invalidate in federal court more than $6 billion of general ...
Crime wave continues to soar in Puerto Rico as a man is gunned down while waiting at a gas station  Daily MailWilberto 'Boly' Adorno Quiles became the 20th person murdered in the first nine days of 2019 in Puerto Rico when a suspect approached him at a gas station ...
Why We Lay Foundation for Police PR School in Ilorin- IGP Idris  PR Nigeria NewsWhy We Lay Lay Foundation for Police PR School in Ilorin- IGP Idris. the foundation laying ceremony of the Nigeria Police Public Relations School.
PR: ABCC Exchange Supports New Singapore Regulation  CoingapeThe Parliament of Singapore has passed the Payment Services Bill on 14 January 2019. ABCC Exchange welcomes this development and the fact that ...
Kevin Fret: Rapper shot to death in Puerto Rico at 24  CNNRapper and LGBT activist Kevin Fret was shot to death Thursday as he rode a motorbike in Puerto Rico, CNN affiliate Noticentro.tv reported.
Jimmy Fallon and José Andrés Discuss Puerto Rico on ‘The Tonight Show’  EaterAs part of his week-long celebration of Puerto Rico, Tonight Show host Jimmy Fallon took a break from zip-lining through the jungle and guest-starring in ...
PR: ACD and Bitcoin.com Have Teamed up to Launch Payments With Bitcoin Cash  Bitcoin NewsBitcoin.com CEO Roger Ver has announced a strategic partnership within the cryptocurrency space between his company and the Tokyo-based ACD Inc ...
PR: Dentacoin Trusted Reviews Revamped Version Released  Bitcoin NewsThe Netherlands-based Dentacoin Foundation released a brand new version of Dentacoin Trusted Reviews. The first blockchain-based platform for verified, ...
New footage shows Dems at swanky 'cocktail reception' in Puerto Rico amid government shutdown  Fox NewsNewly obtained footage shows congressional Democrats enjoying a swanky cocktail dinner party in Puerto Rico in the midst of the partial government shutdown.
Cal Thomas: Now playing in Puerto Rico | Other Views  PostBulletin.comHe who excuses himself, accuses himself.” — Puerto Rican proverb.
José Feliciano Song Brings Twitter To Tears On 'Tonight Show' From Puerto Rico  HuffPostThe 73-year-old singing legend and Ozuna's "En Mi Viejo San Juan" ended the special on a beautiful note.
Facebook To Victoria's Secret, 5 Biggest PR Disasters Of 2018  NDTV NewsCompanies from Facebook to Victoria's Secret gave themselves completely avoidable black eyes.
Embattled tech company Huawei is looking for a new PR person in Canada  Daily HiveThe Canadian branch of Huwawei has a opening in its public relations / communications department –as the company's Public Relations Director.
PR: XRP Is Now Available on EO.Finance  Bitcoin NewsWe are pleased to announce that Ripple XRP has been added to EO.Finance! For those unaware, XRP is currently the second largest cryptocurrency in terms of ...
Don't Play The Russian PR Game  The American InterestNeither the delisting of Rusal nor the allowing of sanctioned Russian persons to attend Davos is a capitulation. Two recent stories surrounding Russia ...
More than 30 members of Congress will visit Puerto Rico during Hamilton's opening week  CBS News"They'll get to experience firsthand the needs of the island," said Lin-Manuel Miranda's father, Luis Miranda.
30 Democrats in Puerto Rico with 109 lobbyists for weekend despite shutdown  Washington ExaminerSome 30 Democratic lawmakers left the government shutdown behind Friday on a chartered flight to Puerto Rico for a winter retreat with 109 lobbyists and ...
Puerto Rico governor rips report of Trump redirecting disaster aid funding for border wall  POLITICOGov. Ricardo Rossello declared that there could be “no justification” for such a move.
Outdoorsy Closes $50M Funding Round as Growth Soars and Company Expands in Major Global Markets  PRNewswireSAN FRANCISCO, Jan. 16, 2019 /PRNewswire/ -- Outdoorsy (outdoorsy.com), the world's fastest-growing outdoor recreation marketplace powering road trips ...
Violence in Puerto Rico: Top FBI official says there's a "crisis of violence" in Puerto Rico  CBS NewsVega Alta, Puerto Rico — The top FBI official in Puerto Rico said the island is facing a "crisis of violence" and has asked the agency for more personnel and ...
Puerto Rico Gives Lin-Manuel Miranda a Hero's Welcome at Hamilton Opening Weekend: 'I Felt It'  PEOPLE.comLin-Manuel Miranda experienced a homecoming like no other in San Juan, Puerto Rico over the weekend, where his Tony Award-winning phenomenon ...
Puerto Rico's former police chief won't go outside after 6 p.m. amid violence, officer shortages  CBS NewsSo far this year, 22 people have been murdered on the island that was devastated by Hurricane Maria nearly 16 months ago.
Julián Castro: Trump 'failed the people of Puerto Rico' | TheHill  The HillSAN JUAN, Puerto Rico — Democratic presidential candidate Julián Castro on Monday panned the Trump administration's response to Hurricane Maria, saying ...
Steven Spielberg Travelled To Puerto Rico To Address ‘West Side Story’ Remake Concerns  ETCanada.comThe idea of remaking West Side Story for film is a touchy subject for Puerto Ricans. The Broadway play was first performed in 1957 and has yet to shake off its ...
Why Puerto Rico Is No. 1 on Our Places to Go List  The New York TimesRecovering from Hurricane Maria, in 2019 the island represents so many fragile spots around the globe.
At 85, Dallas PR icon Stan Levenson has no regrets about missing out on ZZ Top  Dallas NewsDallas' PR icon Stan Levenson celebrated his 85th over the holidays with an intimate birthday bash.Levenson knows as much about the art of...
Lin-Manuel Miranda’s Passion for Puerto Rico  The New York TimesThe island has shaped the “Hamilton” creator's identity. Now he's bringing the musical to San Juan, and things are getting complicated.
Public Relations Society announces 2019 board of directors – Lane Report | Kentucky Business & Economic News  The Lane ReportLEXINGTON, Ky. — The Thoroughbred Chapter of the Public Relations Society of America (PRSA) has announced its 2019 Board of Directors. Officers.
We Regret To Inform You That Hedo Türkoğlu Does PR For An Authoritarian Now  DeadspinProbably you have not thought about journeyman Hedo Türkoğlu in quite some time. Here's a timely reminder that he has been, since 2016, a “chief advisor” to ...
DC and Puerto Rico share the long-ignored dream of statehood | TheHill  The HillWashington D.C. and Puerto Rico share the fundamental aspiration of statehood, although framed within different historical and constitutional contexts.
Feds seize 14 kilograms of cocaine shipped to Connecticut from Puerto Rico - Hartford Courant  Hartford CourantStriking an apparent blow to a drug ring operating in central Connecticut, federal authorities working an eight-month investigation seized more than 14 kilograms ...
Finley: Lawrence joins Puerto Rico beach party  The Detroit NewsWith the federal government in partial shutdown, more than 30 Democratic Congress members and their families breezed off to a beach resort in Puerto Rico last ...
Puerto Rico can't afford to pay for Trump's wall  CNNCristian Arroyo writes that funds should not be diverted away from disaster relief in places like Puerto Rico, which remains in a state of crisis, to pay for President ...
Facing Campus Protests, ‘Hamilton’ Will Relocate Puerto Rico Run  The New York TimesWith Lin-Manuel Miranda in the title role, the musical will delay performances and run in a San Juan arts venue, not at the University of Puerto Rico.
PR: Bitex Global Launches XBX on Global Exchanges  Bitcoin NewsAs per the reports, January 1, 2019, Bitex has launched its cryptocurrency in worldwide cryptocurrency exchanges, coin namely XBX which is now accessible for ...
PR firm employee spends Rs 15 lakh on treatment in Bali finds operation was botched  Mid-DayThe suffering of PR firm employee Neha Sharma refuses to end. After she ended 2018 at a hospital in Bali following a near-fatal car accident and spent Rs 15 ...
NHL with PR fiasco over non-call on ambush of McDavid  Toronto SunThis in, a barrage of fierce criticism of National Hockey League referee Kyle Rehman for his non-call on Hampus Lindholm of the Anaheim Ducks after Lindholm ...
'The Tonight Show' to Broadcast in Puerto Rico With Lin-Manuel Miranda  Hollywood ReporterLin-Manuel Miranda will reprise his 'Hamilton' role for a special telecast of NBC's 'The Tonight Show Starring Jimmy Fallon' set to film in Puerto Rico to aid in ...
Tapping California, Puerto Rico Aid for Wall Sparks Furor  BloombergThe Trump administration is considering diverting money Congress earmarked for disaster aid after a series of hurricanes and wildfires to pay for a wall on the ...
REPORT: Cardi B and Offset Spotted Together in Puerto Rico  XXLMAG.COMJust about two weeks removed from their breakup, Cardi B and Offset have reportedly been spotted on a jet ski together in Puerto Rico.

Franchise Work Vehicles Should Have a Flag on Them

If you own a franchise and have company vehicles, be... Read More

Why News Releases Fail

Sorry about my otaku with this issue (otaku = more... Read More

How to Write a Press Release

Why You Should Write Press Releases: A press release is... Read More

Dont Get Eaten Alive!

If you don't have a grip on public relations, how... Read More

Think Like a Reader, Viewer, or Listener to Get Great Publicity

About a year ago I read a feature story in... Read More

Public Relations Productivity

Should it be measured in "publicity by the pound," or... Read More

Prep for a Successful Trade Show

Well, autumn is upon us and with the onset of... Read More

Achieve Media Attention for Your Business

Do you want to be quoted by the national press... Read More

Make Your PR Budget Work Harder

Do it by restructuring your business, non-profit or association public... Read More

Writing a Press Release: The Design Basics

Big corporations like General Motors and Coca-Cola spend thousands of... Read More

How to Take Advantage of Public Relations

Decide once and for all to do something about those... Read More

The Role Of Public Relations In Branding

Because PR can be difficult to control, it is often... Read More

Getting Articles Published - Eight Steps for Trade Publications

Trade publications present an excellent opportunity for organisations to gain... Read More

Public Relations Primer, Part I: Packaging Your Story for the Media

Imagine you're in the breakfast cereal business. You make the... Read More

How To Write A Press Release: The Seven Deadly Sins And How To Avoid Them

How to write a press release that generates free publicity... Read More

7 Tips to Get More Mileage Out of Your Online or Offline Publicity

You worked hard to get a story on your business... Read More

Foolproof Publicity for Marketing-Minded Financial Planners

They'd hate to admit it, but the media is pretty... Read More

Public Relations: Converting the Non-Believers

What's the real reason some managers shy away from public... Read More

Managers, Start Your PR

There'll never be a better time for a manager working... Read More

Your Financial Planning Clients May Hold the Key to Free Publicity

Every reporter, from the cub at the small town paper... Read More

Passing the PR Bar

The public relations bar, should such a proficiency measure ever... Read More

Levines Laws For Pitching With Panache

Excerpted from "Selling Goodness- The Guerrilla PR Guide To Promoting... Read More

Managers: Paying for PR-Lite?

As a business, non-profit or association manager, your public relations... Read More

This is the Power of PR

The power of public relations is its ability to alter... Read More

How Public Relations Changes Minds

Public relations changes minds in the process of delivering what... Read More