Your Organization: What Role PR?

As a manager, does your current business, non-profit or association public relations effort concern itself primarily with radio and newspaper publicity? Or does it concentrate on a specialty area like financial communications or trade relations? Or, possibly, it deals each day with sales support or government affairs?

Actually, maybe your PR effort should concentrate on delivering what you really need?

For example, PR that really does something positive about the behaviors of those outside audiences that most affect your organization?

PR that uses its fundamental premise to deliver external stakeholder behavior change ? the kind that leads directly to achieving your managerial objectives?

And PR that persuades those important outside folks to your way of thinking, then moves them to take actions that help your department, division or subsidiary succeed?

What fundamental PR premise are we suggesting as your new action blueprint? People act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done. When we create, change or reinforce that opinion by reaching, persuading and moving-to-desired-action the very people whose behaviors affect the organization the most, the public relations mission is accomplished.

The results can be very satisfying: membership applications on the rise; customers starting to make repeat purchases; fresh proposals for strategic alliances and joint ventures; community leaders beginning to seek you out; welcome bounces in show room visits; prospects starting to do business with you; higher employee retention rates, capital givers or specifying sources beginning to look your way, and even politicians and legislators starting to view you as a key member of the business, non-profit or association communities.

The first step, obviously, is involving the public relations people assigned to your unit and getting them on board the new approach. Be sure everyone buys into why it's so important to know how your outside audiences perceive your operations, products or services. Be especially certain they accept the reality that negative perceptions almost always lead to behaviors that can damage your organization.

Plan carefully how you will monitor and gather perceptions by questioning members of your most important outside audiences. Questions like these: how much do you know about our organization? Have you had prior contact with us and were you pleased with the interchange? How much do you know about our services or products and employees? Have you experienced problems with our people or procedures?

Your PR people, who are already in the perception and behavior business, can be of real use for this opinion monitoring project. Yes, you can always use professional survey firms, but that can turn out to cost real money . However, whether it's your people or a survey firm who handles the questioning, the objective is to identify untruths, false assumptions, unfounded rumors, inaccuracies, and misconceptions .

Your next chore is identifying which of the above problems becomes your corrective public relations goal -- clarify the misconception, spike that rumor, correct the false assumption or fix certain other inaccuracies?

You achieve that goal only when you select the right strategy from the three choices available to you. Change existing perception, create perception where there may be none, or reinforce it. Picking the wrong strategy is only slightly worse that forgetting to serve horseradish mustard with the corned beef. And please be certain the new strategy fits comfortably with your new public relations goal. You wouldn't want to select "change" when the facts dictate a "reinforce" strategy.

Here we have the question of what to say when you sit down to create a persuasive message aimed at members of your target audience. Always a challenge to put together action-forcing language that will help persuade any audience to your way of thinking.

Be certain you have your best writer on this assignment because s/he must create some very special, corrective language. Words that are not only compelling, persuasive and believable, but clear and factual if they are to shift perception/opinion towards your point of view and lead to the behaviors you have in mind.

Now, an easy step ? pick the communications tactics to carry your message to the attention of your target audience. Insuring that the tactics you select have a record of reaching folks like your audience members, you can pick from dozens that are available. From speeches, facility tours, emails and brochures to consumer briefings, media interviews, newsletters, personal meetings and many others.

With, as always, the credibility of the message at stake, you may wish to deliver it in small getogethers like meetings and presentations rather than through a higher-profile media announcement.

Inevitably, you'll soon hear from your colleagues re: signs of progress. What that signals for you and your PR team is a second perception monitoring session with members of your external audience. You'll want to use many of the same questions used in the first benchmark session. More to the point, you will now be watching very carefully for signs that the bad news perception is being altered in your direction.

We're lucky in this business that these matters usually can be accelerated by adding more communications tactics as well as increasing their frequencies.

This workable public relations blueprint will help you persuade your most important outside stakeholders to your way of thinking, then move them to behave in a way that leads to the success of your department, division or subsidiary.

So, while you did not ask for this public relations advice, I hope you will agree that the people you deal with do, in fact, behave like everyone else ? they act upon their perceptions of the facts they hear about you and your operation. Leaving you little choice but to deal promptly and effectively with those perceptions by doing what is necessary to reach and move your key external audiences to actions you desire.

Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at [email protected]. Word count is 1165 including guidelines and resource box. Robert A. Kelly © 2004.

About The Author

Bob Kelly counsels, writes and speaks to business, non-profit and association managers about using the fundamental premise of public relations to achieve their operating objectives. He has been DPR, Pepsi-Cola Co.; AGM-PR, Texaco Inc.; VP-PR, Olin Corp.; VP-PR, Newport News Shipbuilding & Drydock Co.; director of communi- cations, U.S. Department of the Interior, and deputy assistant press secretary, The White House. He holds a bachelor of science degree from Columbia University, major in public relations. mailto:[email protected]. Visit:http://www.prcommentary.com

In The News:

PR contractors can earn 67 per cent more than permanent staff, study finds  PRWeekPR contractors can earn a staggering 67 per cent more per day than permanent PR professionals, research by job website CV-Library has found. News · Tweet ...
Obituary: Ryan Donovan, Well-Regarded Senior PR Counselor Passes Away at 52  The Holmes ReportSAN FRANCISCO — Ryan Donovan, whose public relations career spanned three decades across agency and prominent in-house roles, passed away ...
Tech PR community mourns Ryan Donovan  PRWeekNAPA, CA: The PR industry is mourning one of its best-known technology experts, Ryan Donovan, who died last week at his home in Napa, California. Donovan ...
The Resurrection Of Yearning: The PR Story Behind The Launch Of “JAWA”  BW BusinessworldPiyush sharma - This is an exciting prospect for the entire motorcycling community in India. From a PR perspective, it will be interesting to watch how marketing ...
Never.no Appoints Red Lorry Yellow Lorry As Global PR Agency  The Holmes ReportLONDON — Social TV platform Never.no has appointed B2B technology specialist Red Lorry Yellow Lorry as its global PR agency, with a brief to engage ...
PR: Bitcoin.com Partners With Jeju Blockchain Smartcity Association to Spread BCH Adoption  Bitcoin NewsRoger Ver, CEO of Bitcoin.com has agreed to help the Jeju Blockchain Smartcity Association grow the BCH ecosystem. On March 25th, Roger Ver agreed to ...
Healthcare PR Senior Account Executive job with Life Sci Public Relations | 393267  mediabistro.comOur fast-growing NY healthcare public relations firm is looking for a Senior Account Executive to join our team to help support communications and public ...
GOLD COAST PR COUNCIL Announces Nominees for This Year's  The Boca Raton TribuneGOLD COAST PR COUNCIL Announces Nominees for This Year'sBernays Awards, Honoring Excellence by Local Public Relations & Marketing Professionals, ...
Food banks risk being 'captured' by corporate PR drive, say activists  The GuardianThe UK food bank movement has been warned it is in danger of being “captured” by big corporations and supermarket chains that promote high-profile ...
Best Practices for Working With International PR Clients  Business 2 CommunityBuilding strong client relationships and creating an amazing experience are top priorities for Metis Communications. Although best practices to create great ...
Global Media Intelligence & PR Software Market: Size, Trends & Forecasts (2019-2023), with Cision, Isentia Group, Meltwater and WPP Dominating - ResearchAndMarkets.com  Associated PressThis *content* is a press release from our partner Business Wire. The AP newsroom and editorial departments were not involved in its creation.
30 jobs in the PR and marketing world - PR Daily  PR DailyCompleting everything on your to-do list feels great—especially when you put in extra time and effort to get the work done. A strong work ethic is essential for ...
OutCast expands outside US with deal for London-based Sepia  PRWeekOutCast expands outside US with deal for London-based Sepia. From PR Week.
All the Free PR Secrets You Need to Know to Scale Your Business  Search Engine JournalCan free PR make your brand famous? Read on to get inside tips on pitcing the media, writing a press release, and gaining vaulable authority links.
The FY2019 Version of the Too Beautiful Diamond Route PR Video Is Complete!  Associated PressThis *content* is a press release from our partner Business Wire. The AP newsroom and editorial departments were not involved in its creation.
Energy giants spent USD 1 bn on climate lobbying, PR since Paris: watchdog  Economic TimesParis: The five largest publicly listed oil and gas majors have spent USD 1 billion since the 2015 Paris climate deal on public relations or lobbying that is ...
Technology PR in the Netherlands: Here's what you need to know |  Silicon CanalsLaunching your company in the Netherlands? Things are a little different when you are trying to master technology PR in the Netherlands.
How To Create Meaningful PR Content -- Even When You Have Nothing 'New' To Announce  ForbesWhether working on the agency-side or in an in-house role, every marketing and communications professional has faced one universal challenge. What do you ...
Digivizer and the University of Newcastle collaborate to support PR students  mUmBRELLA*Digital tech, analytics and data company Digivizer has collaborated with the University of Newcastle to make its platform available for PR students. The.
UK Young Lions PR: The Romans win gold and silver in all-female podium  PRWeekThe Romans duo Olivia Butcher and Josie Dougoud have triumphed in this year's UK Young Lions PR competition and will represent the nation at Cannes Lions ...
Bae Jin Young's “Produce 101” PR Video Becomes First To Reach 10 Million Views  soompiBae Jin Young's one-minute PR video from “Produce 101 Season 2” is the first PR video to reach 10 million views on Naver TV! The video reached 10 million ...
Destination Canada re-ups with Zeno Group  PRWeekNEW YORK: Destination Canada has renewed its deal with Zeno Group, extending a contract dating to late 2015 to help the commission promote Canadian ...
What a journalist won't tell you about your PR company  QuartzMost companies hire public relations firms because they want more press. But the tricks some agencies use in an effort to win you coverage often backfire.
Seven PR questions for Stagwell Group founder Mark Penn  PRWeekNew York: Last Friday, Stagwell Group finalized the deal to invest $100 million in debt-laden holding company MDC Partners that made Stagwell founder Mark ...
Microsoft moves consumer PR from 3 Monkeys Zeno  PRWeekMicrosoft has moved its six-figure consumer PR account from 3 Monkeys Zeno to sister shop Assembly, ending a 10-year relationship with the agency, PRWeek ...
PR Veteran Sean Fitzgerald To Expand Crisis Comms At Witt O'Brien's  The Holmes ReportWitt O'Brien's, a leader in crisis and disaster relief, has hired public relations veteran Sean Fitzgerald to expand its crisis communications offering.
Spotify Calls On Regulators to Fight Against PR - Mon., Mar. 25, 2019  O'Dwyer's PR NewsSpotify is sounding the alarm over what it deems anti-competitive actions in the marketplace committed by Apple. The music streaming *service* has now filed a ...
The case of CipherBlade, ShapeShift's PR saviour  Decrypt MediaA “forensic report” supposedly clearing crypto exchange ShapeShift of last year's money laundering accusations has been linked to a series of shell companies.
PR - WARFRAME APPROACHES 50 MILLION PLAYER MARK AT SIXTH-YEAR ANNIVERSARY  GoNintendoLONDON, ON – March 25, 2019 – Canadian developer and publisher Digital Extremes is humbled and proud to announce today its cooperative online hit ...
Watch: David Hogg's speech at 2019 PRWeek U.S. Awards  PRWeekDavid Hogg and the cofounders of March For Our Lives were named Communicator of the Year at the 2019 PRWeek U.S. Awards. In his eloquent and ...
Puerto Rico faces food-stamp crisis as Trump privately vents about federal aid to Hurricane Maria-battered island  The Washington PostTOA BAJA, PUERTO RICO — At the Casa Ismael clinic for HIV-positive men with severe health complications, the staff used to immediately change patients' ...
Barbados tourism body launches UK PR agency review  PRWeekBarbados tourism body launches UK PR agency review. From PR Week.
ICF Next names Patti Temple Rocks as head of client impact  PRWeekCHICAGO: ICF Next has hired Patti Temple Rocks for the newly created role of head of client impact and senior partner. Temple Rocks is set to start on Tuesday, ...
Is There Still A Path that Returns Puerto Rico to Debt Sustainability?  Council on Foreign RelationsPuerto Rico's debt restructuring is in a strange form of limbo. Puerto Rico's oversight board is currently on life support. It is waiting to see if the Supreme Court ...
Archetype Lands VMware US PR Duties  The Holmes ReportVMware started working with Archetype this week after five years with H+K Strategies.
Puerto Rico Legislature Approves 100 Percent Renewable Energy Target  Greentech Media NewsPuerto Rico joins a small group of jurisdictions pursuing 100 percent renewables.
PR: CoinAll Lists Fetch.AI and Offers a 350000 FET Giveaway  Bitcoin NewsOn March 2019, CoinAll, the famous cryptocurrency exchange, announced the listing of Fetch.AI and will hold a 7-day celebration to give away 350000 FET ...
Stuart Newman, war hero, PR pioneer, dies at 97  KeysNews.comStuart Newman started promoting the Florida Keys as a tourism destination years before the island chain had established its own Tourist Development Council.
Samsung Brings In AvianWE For Expanded Indian PR Mandate  The Holmes ReportNEW DELHI — Samsung has brought in Avian WE to handle its expanded Indian PR mandate, the Holmes Report has learned, marking the agency's ...
BCW Lands Lucrative Lenovo PR Remit In China  The Holmes ReportBEIJING — BCW has landed Lenovo's lucrative PR remit in China, taking on a range of communications duties that are estimated at upwards of $3m per year.
Huawei's PR Lessons For China Inc Arun Sudhaman 28 Feb 2019  The Holmes ReportBedevilled by geopolitical challenges, the Chinese tech giant appears to have finally accepted the need for a robust PR strategy. But is it too little, too late?
The Hidden PR Disaster That Led to Huawei's Crisis  OZYThe telecom giant always had a tough task in convincing the West it could be trusted. But it made its job even harder by not listening to key advisers.
Rujugiro embarks on PR campaign to mask blood money in Uganda  The New TimesRwandan dissident Tribert Rujugiro has embarked on an aggressive campaign to portray a positive image of his tainted Tobacco business in northern Uganda.
PR Primer: Learn To Promo Your Business On March 28 At 2019's First Dtec Forum Powered By Entrepreneur Middle East  EntrepreneurDubai Technology Entrepreneurship Campus (Dtec), a Dubai Silicon Oasis Authority-owned technology startup centre, and Entrepreneur Middle East have ...
PR Advice for Felicity Huffman and Lori Loughlin  StyleBlueprintThe scandal at the forefront of everyone's minds has lessons and implications from which we can all learn. We enlisted a PR expert to share a different ...
Merck Reviews US Corporate PR Support Agencies that already do work for the pharmaceutical giant are  The Holmes ReportAgencies that already do work for the pharmaceutical giant are among those participating in the review.
PR - Back to Bed arrives to Nintendo Switch April 11th  GoNintendoSpain / The Netherlands – March 25th 2019 – 2Awesome Studio is proud to announce its second title as indie publisher with the launch of Back to Bed on ...
Brexit: PR Industry Still Divided On Preferred Outcome  The Holmes ReportResearch from the PRCA shows 45% of comms leaders would prefer Article 50 to be rescinded.
Local Food in Puerto Rico Finds Energy in Recovery  The New York TimesTwo hurricanes slowed a budding effort to reclaim the island's agricultural and culinary independence. But its chefs, farmers and entrepreneurs are rebuilding.
P.R. Natarajan promises night train between Coimbatore and Bengaluru  The HinduWill work towards exempting job working units from GST, he says.
Huawei continues full-blown PR campaign to fight US criticism  BGREmbattled Chinese smartphone maker Huawei capped another week full of a steady stream of negative headlines targeting the company by continuing a ...
Light of Gold PR Hosts First Gold Women’s Business Connect Conference in Brooklyn to Celebrate Women’s History Month  BlackNews.comGold Women's Business Connect Conference sheds light on power, politics and business covering topics like sales, crisis management, financial wellness, and ...
Epic Games Store title exclusivity: Are the PR headaches worth it?  Windows CentralThe Epic Games Store has been making waves, often for the wrong reasons. Here's how Epic's push into distribution has been creating headaches.
Modi can't leave aside his PR even for five minutes: Rahul  Economic TimesDHULE: Congress president Rahul Gandhi Friday targeted Prime Minister Narendra Modi, saying he can't leave aside his public relations exercise even for five ...
Huawei CFO's Canada Lawsuit Is a Setback for PR Campaign  BloombergCFO Meng Wanzhou's lawsuit against Canadian authorities is a setback to the Chinese company's PR campaign.
Jack in the Box Selects Cashmere as Social Media and PR Agency of Record  AdweekSan Diego-based fast-food chain Jack in the Box has selected Los Angeles-based lifestyle marketing agency Cashmere as its social media and public relations ...
Exclusive: PR Newswire owner Cision explores sale -sources  ReutersCision Ltd, the owner of PR Newswire and provider of software for public relations professionals, is holding discussions with private equity firms about a potential ...
EMEA News In Brief (March 25 2019)  The Holmes ReportNew accounts for Ogilvy, Publicasity, John Doe, Clarity, PR Agency One; people moves at FleishmanHillard Fishburn, 3 Monkeys Zeno, Think Jam, Revolution; ...
Technology journalist shares 'probably the worst PR email' she's received  New Zealand HeraldA journalist recently received an email she couldn't ignore.
Chart: How the definition of “journalist” is changing  RecodeThe plight of journalists might not be that bad if you're willing to consider a broader view of "journalism."
Virgin Active's initial #woke CCTV reply: Should PR teams alone have access to social?  Marketing InteractiveVirgin Active was called out last week for placing its CCTVs near the showering facilities in the gym – which several users deemed as “intrusive”. The issue ...
Versacarry Names Howard Communications PR/Marketing Agency of Record  AmmoLand Shooting Sports NewsJustin Sitz, CEO, and Owner of Versacarry has named Howard Communications, Inc. as their PR/Marketing agency of record.
Announcing PR Daily's 2018 Video & Visual Awards finalists - PR Daily  PR DailyCreating powerful video is an essential part of an impressive communications strategy. The participants in PR Daily's 2018 Video & Visual Awards proved this ...
How Resilient Power Puerto Rico Is Building Sustainable Communities  Metropolis MagazineMetropolis spoke with architect and RPPR president Jonathan Marvel about the initiative's work and what it aims to accomplish.
Milldam Public Relations to Exhibit at The National Facilities Management and Technology Conference and Expo in Baltimore  Business WireMilldam Public Relations, a full-*service* public relations firm serving a range of technology sectors including data center, telecommunications and ene.
Suspects Indicted In Puerto Rico Drug Ring  NPRFederal prosecutors charged 75 people in Puerto Rico with conspiring to smuggle and distribute vast amounts of narcotics as part of savage and multi-million ...
The Results of Our Puerto Rico Cave Shootout Are In!  FstoppersLast week, we continued our exploration of Puerto Rico with our second shootout challenge. This time, we mixed it up a little bit with a guest photographer, and ...
PR: Roger Ver Joins Livenpay Advisory Board  Bitcoin NewsBlockchain superstar and Bitcoin.com CEO Roger Ver aka 'Bitcoin Jesus' is now an advisor to Liven, the Australian startup with ambitions to bring crypto to the ...
Berklee Honors Beyoncé PR Strategist Yvette Noel-Schure  VarietyBerklee's Valencia, Spain outpost honored Yvette Noel-Schure, the veteran public relations strategist, at a ceremony on March 14.
Longtime Greenville Reporter Leaving to Start Public Relations Company  TVSpyAfter a quarter of a century covering stories in Greenville, S.C., longtime WYFF reporter Tim Waller is calling it quits. He made the announcement on his ...
WPP PR Firms Outperform Group With 2.6% Growth In 2018  The Holmes ReportWPP's PR and public affairs firms led growth at the holding group, which reported an overall revenue decline of 0.4% last year.
Sir Philip Green's PR team walk away in wake of sex and race allegations  The TelegraphSir Philip Green's PR firm have walked away from the billionaire and his company in the wake of the scandal surrounding his use of gagging clauses to silence ...
The 5 most popular stories on PR Daily this week - PR Daily  PR DailyThis week, PR Daily readers were interested in the latest email design trends, how communicators worked to contain violent footage of the New Zealand ...
Solving Communication Problems in Puerto Rico after Storms  EDM DigestBy David E. Hubler Contributor, EDM Digest. Puerto Rico's near-total devastation from Hurricane Maria in 2017 has spawned several unusual technological ...
How to Handle a PR Crisis in the Age of Call-Out Culture  The Business of FashionNEW YORK, United States — A few days after Donald Trump was elected president, when the extent of the country's polarised state was laid bare, New ...
Puerto Rico's Skate Mamis Empowers Girls to Skateboard  PapermagSkate Mamis is more than a crew; it's also a movement for more participation from women in skateboarding culture, competitions included, throughout the ...
$26 MILLION FAIR FUND SETTLEMENT FOR INVESTORS OF CERTAIN UBS FINANCIAL SERVICES INC. OF PUERTO RICO FUNDS ESTABLISHED BY THE SECURITIES & EXCHANGE COMMISSION ("SEC")  PRNewswireWASHINGTON, March 22, 2019 /PRNewswire/ -- In the Matter of UBS FINANCIAL SERVICES INC. OF PUERTO RICO Admin. Proc. File No. 3-14863 TO: ...
Hillary Clinton's ex-advisor chosen by Prince Harry for PR chief  TatlerThe Duke of Sussex has recruited the former advisor to Hillary Clinton as Communications Chief, as the long-awaited separation of the royal households looms ...
Public relations association to host mini-conference  Daytona TimesThe Florida Public Relations Association (FPRA) Volusia/Flagler Chapter is hosting a mini-conference titled The Art & Science of Public Relations, which.
San Juan Mayor Announces Run for Puerto Rico Governor  BloombergThe mayor of Puerto Rico's capital announced Friday that she is running for governor of the U.S. territory.
Facebook reveals plans to pivot to privacy-focused platforms - PR Daily  PR DailyAfter more than a year of scandal, Facebook wants a do-over. The company has announced sweeping changes to overhaul the social media juggernaut.
WATCH: USC four-star RB signee sets new PR in 100 meters  247SportsFour-star Madison (Calif.) USC signee and running back Kenan Christon turned heads in the second 100-meter race of his track & field season, setting a new ...
Photo Essay: Puerto Rico’s Small Farmers Rebuild, with Help from Chef José Andrés’ World Central Kitchen  Civil EatsA year and a half after Hurricane María struck the island, grants from World Central Kitchen are helping dozens of small farmers start *fresh*.
FEMA denies Puerto Rico request for help processing backlog of bodies  CBS NewsThe fiscal oversight board, which controls the island's spending, will allow the governor to use the funds to curtail the mounting backlog of bodies.
Citywide Mosquito Management Effort in Puerto Rico During Zika Outbreak Offers Lessons for Future  Entomology TodayAn integrated vector management program is no small undertaking, but a program run in Caguas City, Puerto Rico, during the Zika outbreak of 2016 shows such ...
2018: Huntsworth PR Revenue Falls Amid Overall Company Lift  The Holmes ReportLONDON — Despite overall gains, Huntsworth on Tuesday reported a 5.1% year-over-year decline in its communications revenue during 2018.
Puerto Rico Education secretary seeks $1.2 billion to raise salaries  Caribbean BusinessSAN JUAN – Puerto Rico Education Secretary Julia Keleher on Sunday gave a presentation, titled “Effectively Improving the Education Department's Workforce,” ...
Pinterest seeks to woo advertisers and international users as IPO looms - PR Daily  PR DailyPinterest is aiming attract future stockholders by convincing marketing partners it can help them pin big profits with consumers. The visual social media platform ...
Boyfriend of Yonkers murder victim also a suspect in Puerto Rico slaying  The Journal News | LoHud.comA man who police believe fatally shot his girlfriend, Diana Casado, in Yonkers two years ago is also a suspect in the death of another girlfriend in Puerto Rico ...
Bill introduced to protect, regulate personal data in Puerto Rico  Caribbean BusinessSAN JUAN – Puerto Rico Senate Majority Spokesman Carmelo Ríos introduced legislation Monday that seeks to regulate the use of personal digital information ...
Puerto Rico fiscal board to hold hearing Thursday on Public Safety Dept.'s fiscal plan  Caribbean BusinessTo 'ensure that priorities to deliver more effective public services are implemented,' panel says. SAN JUAN – The Financial Oversight and Management Board ...
Puerto Rico bankruptcy judge requires fiscal board to hasten avoidance claims process  Caribbean BusinessSAN JUAN – Federal court Judge Laura Taylor Swain granted Monday a request from the Unsecured Creditors Committee (UCC) that sought to set expedited ...
Pepsi ad, Fyre and Sausage Roll Jesus: how to fix a PR disaster  The GuardianThe creator of Flack, a drama based on a London media fixer, on how to spin some classic media blunders.
A virtual currency company, Bitmain, IPO expires, PR rep hints at the next course of action  Cryptoline NewsIt's almost six months after Bitmain, a virtual currency company, filed its initial public offering (IPO) with the Hong Kong Stock Exchange. This is also the time it ...
‘Hero to the hospitality industry’ Stuart Newman — a public relations giant — dies at 96  Miami HeraldStuart Newman founded NewmanPR in 1946 and went on to represent the Florida Keys and Carnival Cruise Line for decades.
Investors Keep Puerto Rico Bonds After First Chapter of Restructuring  The Wall Street JournalInvestors are hanging on to bonds issued as part of Puerto Rico's massive restructuring effort, a sign of confidence in the fiscally troubled island's prospects.
EXCLUSIVE VIDEO: Tamannaah Bhatia: #MeToo Movement became more of PR ploy  PINKVILLAIn an exclusive interview with Pinkvilla, Tamannaah Bhatia shared her thoughts on director Sajid Khan being accused of sexual harassment during the #MeToo ...
City PR firms find themselves consumed by conscience  Financial TimesBig firms are ditching lucrative clients as the bad news keeps coming.
2020 Democratic hopefuls need to stop pandering, actually commit to helping Puerto Rico  USA TODAYBy supporting a Jones Act exemption, Democrats will raise economic growth, rein in corporate interests and encourage competition.
Rajat Gupta's PR blitz shows a never-say-die spirit, but the stains on his corporate suit are not easy to...  FirstpostThe first thought that occurs on a Monday morning when leading Indian newspapers carry prominent interviews with Rajat Gupta is a simple question: Why is ...

What Some Pros Know About PR

They know they had better do something positive about those... Read More

How to Form a Relationship with a Newspaper

How do you make a good relationship with a newspaper... Read More

Anxious About Your Public Relations?

Shooting from the hip always creates anxiety.Especially when managers order... Read More

Managers, Which PR Is Right For You?

An effort built around a string of print and broadcast... Read More

4th Quarter 2003 Publicity = 1st Quarter 2004 Prosperity

As the year starts to wind down, many businesses and... Read More

35 Quick Tips for Writing A Press Release

Layout1. 1-2 pages in length.2. Double-space.3. 1.5 to 2 inch... Read More

Managers: Get Real, Please!

Personnel mentions in the newspaper and product plugs on radio... Read More

What not to wear when doing a TV Interview

? Don't wear all black. You'll look as though you're... Read More

Public Relations Going O.K?

Yes?Good!Still, as a business, non-profit or association manager, if you're... Read More

Some Cool P.R. Tips for These Dog Days of Summer

Yup -- it's hot and sticky and you don't feel... Read More

Do You Really Need PR?

The right kind of PR, that is, the kind that... Read More

Attention Owners of Food Related Businesses: How to Get Publicity Any Time You Want

Attention: Who Else Wants To Get Publicity Whenever You Want... Read More

Publicity Wont Thrive on Press Releases Alone

Press releases are a useful tool for announcing news and... Read More

Do You Have an Exclusive Market Segment?

You do if you're a business, non-profit or association manager... Read More

How To Get Zero Cost Publicity For Your Business Part 2

This is the ending to my previous article, How to... Read More

Do I Really Need a Publicist?

Are you hesitating about hiring a publicist or, if you... Read More

PR: Short Form for Managers

Experience tells me that too many business, non-profit and association... Read More

Publicity From Thin Air

In an ideal world, your business would be overflowing withnewsworthy... Read More

Mind Your Own Business!

And the best way to mind your own business is... Read More

Media Relations: Minority Media Matters

Your boss just stopped by your office. He tells you... Read More

Public Relations & Your Small Business

The practice of public relations is often misunderstood, thus overlooked... Read More

Free Radio Publicity for Marketing-Minded Financial Planners

Radio is a powerful publicity tool. Most stations offer news... Read More

Driving Near School Buses in Company Vehicles

School BusesWhen approaching a school bus: Slow down; If the... Read More

Are There Secrets to Gaining Media Coverage?

Are there secrets to gaining media coverage or is it... Read More

Financial Planners Publicity - Dont Wait, Media Folks Want Your Free Publicity

Looking to get your name into a magazine? You need... Read More