Public Relations 8 Fix Factors

I say to business, non-profit and association managers, a key part of your job description is ? or should be ? do everything you can to help your organization's public relations effort as it strives to persuade important outside stakeholders to your way of thinking. Especially when it's YOUR PR program that is tasked to move those stakeholders to behaviors that lead to the success of YOUR department or division.

Which is why I suggest that business, non-profit and association managers embrace what I call PR's 8 fix factors, those steps necessary to prepare their public relations operation for the battles certain to lie ahead.

The fix factors are based on this fundamental premise: People act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done. When we create, change or reinforce that opinion by reaching, persuading and moving-to-desired-action the very people whose behaviors affect the organization the most, the public relations mission is accomplished.

Fix Factor 1

For starters, I caution Mr/Ms Manager that you may find yourself data-challenged should you be unaware of just HOW most members of that key outside audience perceive your organization.

Has anyone sat down and listed those external audiences whose behaviors could hurt your unit badly? Then prioritized them according to the impacts they have on your operation? A necessary first step in creating the right public relations objective because, while behavior is the goal, and a host of communications tactics are the tools, our strategy is the leverage provided by key audience perception. Sometimes called public opinion.

Fix Factor 2

Lets take a look at the audience you place at the top of your prioritized target audience list. Because there could be negative perceptions out there, someone must interact with members of that audience and ask a number of questions. Do you know anything about our organization? Have you had any kind of contact with our people? Have you heard anything good or bad about us or our services and products? Watch respondents closely for hesitant or evasive answers. And stay alert for inaccuracies, rumors, untruths or misconceptions.

Fix Factor 3

Here, fortunately, you have a choice. You and your PR staff can interact with members of that target audience yourselves, which seems appropriate since your PR folks are already in the perception and behavior business. Or, if budget is available, you can hire professional survey counsel to do the work for you.

What are you hearing during your perception monitoring sessions? Misconceptions that need straightening out? Rumors that should not be allowed to fester? Inaccurate beliefs about your products or services that could drive people away from you? Do you notice other perceptions about your organization that need to be altered?

Fix Factor 4

The responses gathered by this kind of perception monitoring among members of the target audience provides just what you need to establish your public relations goal ? the specific perception to be altered.

You might start with a straightforward goal like clearing up that misconception, correcting that inaccuracy or replacing a perceived untruth with the truth.

Fix Factor 5

Now, the right strategy sends the public relations program off to a good start because it shows you how to proceed towards your goal. Luckily, there are just three strategic choices for dealing with matters of opinion and perception. You can create perception/opinion where there may not be any, you can change existing opinion, or you can reinforce it. An effort should be made to match the strategy to the public relations goal you selected. Obviously, if you want to correct a misconception, you would use the strategy that changes existing opinion, not one that reinforces it.

Fix Factor 6

Here, there is a little more work to do in the form of the message that, hopefully, will alter people's inaccurate perceptions of you and the organization.

Some serious writing is needed here. The corrective message to be communicated to members of the target audience is an opportunity to write something designed to change individual opinion, and that's a positive experience for any writer.

Clarity is first, followed closely by accuracy and believability. Stick closely to the issue at hand ? like that inaccurate belief, misconception or dangerous rumor. A compelling tone is useful because the message must alter what a lot of people believe, and that is a big job. Tryout the message on some colleagues for effectiveness.

Keep in mind that your message must be believable and that rather than delivering it in a high-profile news announcement, you may want to make the message part of another general interest release, presentation or address.

Fix Factor 7

Now you must throw that message to receivers in the end-zone or, continuing this scintillating mixture of metaphors, every bullet needs a gun to fire it at the target. Which brings us to the stable housing our beasts of burden ? the communications tactics whose job it is to carry your message to the attention of those key target audience members.

Fortunately, there are many, many such tactics ranging from luncheons, news releases and personal contacts to print and broadcast interviews, speeches, press releases and dozens of others. Only requirement is that they have a proven track record for reaching your target audience.

Fix Factor 8

Soon, associates (and others) will inquire whether any progress is being made in altering the offending perception or opinion. If you've ruled out pricey survey counsel, your best hope of assessing that progress is a return to the field for a second perception monitoring session.

Yes, you and your PR team will ask the same questions as you did in the initial monitoring session. But this time, you'll be looking for evidence in the responses that the offending perception is finally being altered. You need to see and hear signs that perceptions are actually moving in your direction.

That tells you that positive behaviors by your key external stakeholders cannot be far behind.

Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at [email protected]. Robert A. Kelly © 2004.

About The Author

Bob Kelly counsels, writes and speaks to business, non-profit and association managers about using the fundamental premise of public relations to achieve their operating objectives. He has been DPR, Pepsi-Cola Co.; AGM-PR, Texaco Inc.; VP-PR, Olin Corp.; VP-PR, Newport News Shipbuilding & Drydock Co.; director of communications, U.S. Department of the Interior, and deputy assistant press secretary, The White House. He holds a bachelor of science degree from Columbia University, major in public relations. mailto:[email protected]. Visit: http://www.prcommentary.com

In The News:

Private investment group acquires Houston PR  PRWeekHouston PR has been wholly acquired by a private investment group, which plans to help the business accelerate its next phase of growth, PRWeek can reveal.
Adidas reviews PR with aim of restructuring agency model  PRWeekAdidas has begun a review of its PR agency model and roster, placing several incumbent agencies on notice in the UK in an account estimated to be worth 'well ...
Sefiani Snares Xero's PR Account  B&TStrategic communications firm Sefiani Communications Group has been appointed to handle Xero's PR account in Australia, following a competitive pitch.
Public Relations expert advocates training, certification of PR practitioners  VanguardA Public Relations expert, Mr. Victor Anyaegbudike has advocated the training and certification of all practitioners of Public Relations to curb quackery and ...
Champaign school board approves 40-year PR vet as communications head  Champaign/Urbana News-GazetteCHAMPAIGN — A 40-year veteran of public relations is slated to begin working for Unit 4 next Monday, "shoring up" a communications department flooded with ...
Meghan Markle's biggest PR problem still remains her beleaguered father  Independent.ieAt the best of times, it's hard to understand Thomas Markle's motivations.
PR: Postar - Public Chain Transaction Platform  Bitcoin NewsRecently, Postar, the world's first public chain eco-transaction platform,has attracted the attention at home and abroad. However, emerging in the bear market, ...
OnePlus Hands Smartphone PR Brief To Schwartz In Germany  The Holmes ReportMUNICH — Technology agency Schwartz Public Relations has won the consumer, B2B and corporate account for growing Chinese smartphone operator ...
PR News' Top Women in PR Awards - Enter Today!  prnewsonline.comThe Top Women in PR Awards will celebrate those women who have made bold advances in these areas in the last year for their own organizations or for ...
Abandon The Cold Call: How PR Can Warm Dialogue With B2B Target Clients  ForbesMany sales teams and their colleagues in the PR department are not known to collaborate and, in turn, rarely make the connection between media relations and ...
Sefiani wins Xero Australia's PR account  mUmBRELLA*Sefiani Communications Group has won the PR account for Xero Australia. Incumbent agency Sling & Stone will continue to handle Xero's global product.
The ultimate guide to working in public relations  Media UpdateIf you`ve ever considered working in the public relations industry, there are a few things you will need to keep in mind before you start. Luckily, media update has ...
BA, Sky, Sainsbury's, Uber... seven account moves that shook up PR in 2018  PRWeekBA, Sky, Sainsbury's, Uber... seven account moves that shook up PR in 2018. From PR Week.
PR: Esports platform release increases the adoption of MobileGO (MGO) tokens  CoingapeMobileGo team which possess themselves as 'by gamers for gamers' project has released their own gaming platform to bring a new experience to the gamers ...
Hilton appoints new cluster director of marketing and PR for three UAE hotels  Hotelier Middle EastHilton Hotels has appointed Sayad Imbrahmli as the new cluster director of marketing and public relations for three UAE hotels: Waldorf Astoria Ras Al Khaimah, ...
Chili's Grill & Bar promotes Ellie Doty to marketing head  PRWeekDALLAS: Chili's Grill & Bar has promoted Ellie Doty to SVP and head of marketing. Doty is reporting to Wyman Roberts, CEO and president of Chili's and parent ...
MXoN Team Puerto Rico To Offer Aid to Community  Racer X OnlineThis December, Motocross of Nations Team Puerto Rico will head to Puerto Rico to offer aid and relief with the funds raised.
PR vote a Christmas lump of coal  Prince George CitizenThankfully, the long provincial nightmare is over. The proportional representation referendum is done and now we can all breathlessly await the results, sure to ...
TPT'S Adetokunbo Modupe emerges PR Personality of the Decade  The Eagle OnlineThis was the submission of the Chief Consultant of TPT International, Adetokunbo Modupe, who was guest speaker at the December 2018 edition of the Lagos ...
Entergy suing PR company hired during push for power plant  FOX 8 Live WVUEEntergy New Orleans is suing a Public Relations firm that it hired while pushing for a New Orleans East power plant.
Channel 4 chief marketing and communications officer Dan Brooke exits  PRWeekBrooke (pictured) will leave the broadcaster in early 2019 to launch a marketing and communications business. His new company will focus on "helping ...
2018's top 10 controversial marketing and PR stories that had readers hooked  Marketing InteractiveHere are the juiciest stories of 2018 that had readers hooked and asking for more.
PR: Is there a future for Cryptocurrencies in the online casino industry?  CoingapeCryptocurrencies are the world's latest craze, with more and more individuals and businesses relying on them to conduct payments. People are even buying ...
Chicago's most-wanted drug lord in PR battle over consulate bombing  WLS-TVIn an unusual public relations campaign, the Mexican drug cartel run by Chicago's so-called public enemy number one is denying involvement in a grenade ...
4 Tips to Launch Your First Effective PR Campaign  EntrepreneurWhen you dive into public relations, the spotlight will be on you.
State Farm Reviews PR Duties  The Holmes ReportThe insurance giant has worked with Weber Shandwick for nearly a decade.
Why PR is finally getting a promotion  PRWeekWhy PR is finally getting a promotion. From PR Week.
Kate Middleton Wears Diana's Engagement Ring But It Actually Belongs To Prince Harry  10 dailyHere's a twist we didn't see coming. Kate Middleton's whopping 12-carat sapphire engagement ring -- which she was given by her now-hubby Prince William ...
Adidas Reviews London PR Agencies In Line With 2020 Strategy  The Holmes ReportLONDON — Adidas is reviewing its London PR agency roster with a view to consolidating duties with a smaller number of agencies, the Holmes Report has ...
Payless Shoes Becomes the Ultimate Troll in an Sneaky and Clever PR Move  Inc.Payless just pulled a great PR prank--really pulled out all the trolling stops--and took a satirical shot at influencers. Trying to market via people who have ...
Pivotal Research's Wieser: WPP has a 'sound approach for the future'  PRWeekNEW YORK: Pivotal Research maintained its buy rating for WPP's stock on Tuesday, after the holding company's newly minted CEO Mark Read announced his ...
Israel's blitz of Hezbollah's terror tunnels will help win the PR war  New York Post Israel prizes stealth and surprise in battle. Yet it's now conducting a highly publicized military operation, destroying Hezbollah attack tunnels snaking...
Journalists think reporting good news is propaganda or PR, says Harvard professor Steven Pinker  Times of IndiaSunday Times News: It is a terrible time to be an optimist.
Puerto Rico from Space: NASA Videos Show Aftermath of Hurricane Maria  Space.comFourteen months after Hurricane Maria wreaked havoc on Puerto Rico, causing widespread flooding and power outages, NASA researchers are still studying ...
JLP picks Samuda to lead its PR campaign  Jamaica GleanerSenator Matthew Samuda is the new head of the Jamaica Labour Party's (JLP) Public Relations Committee. Samuda's appointment was ratified by the party's ...
Health trust comms chief moves to NHS Improvement role  PRWeekHealth trust comms chief moves to NHS Improvement role. From PR Week.
The army’s PR Hanukkah miracle  HaaretzThe Israelis are the modern-day Maccabees, fighting - the few against the many, the weak against the strong - against the existential danger posed by the ...
Rachel Gilley Leaves Bite for Clarity PR  The Holmes ReportGilley is the new UK managing director at tech agency Clarity PR after 19 years at Bite Global.
Nissan to create 40-foot snow globe  PRWeekNissan is creating a 40-foot snow globe experience to promote its Altima model. The "impossibly smart snow globe" in New York will be a multisensory indoor ...
‘Fabulation’ Theater Review: Lynn Nottage’s Riches-to-Rags Story of a PR Queen  TheWrapCasual theater fans familiar with the work of two-time Pulitzer Prize winner Lynn Nottage may be surprised at the broad, sitcommy nature of her 2004 play ...
How Facebook’s crisis PR firm triggered a PR crisis  The VergeFacebook hired Definers Public Affairs to polish its reputation, but instead it created a new PR crisis for Mark Zuckerberg and Sheryl Sandberg.
Lufthansa Selects Achtung To Lead Global PR  The Holmes ReportThe German agency, already the European lead for subsidiary airline Swiss, has landed the global brief.
Watch: 'Shopping on ice' - Iceland installs in-store ice rink  PRWeekThe company – which has been widely praised for its main Christmas campaign highlighting the environment impact of palm oil – has refitted its Stratford store in ...
2018's biggest public relations fails  New Zealand HeraldIt's been a drama-filled year for some of Australia and the world's biggest names, with a slew of celebrities and politicians making headlines — for all the wrong ...
Former Burson-Marsteller exec Bill McQuillen returns to BCW  PRWeekWASHINGTON: Burson Cohn & Wolfe has named Bill McQuillen as EVP, MD, and media leader in Washington, DC. He started in the new role in mid-November.
Jeyvier Cintron, Victor Bisbal, Clayton Laurent Get Wins in PR  BoxingScene.comJunior bantamweight Jeyvier Cintron remained unbeaten Friday night, defeating Marvin Solano by disqualification at the Cancha Ruben Zayas Montanez in ...
Pratt & Whitney Inaugurates New Aerospace Engineering Center in Puerto Rico  PRNewswireEAST HARTFORD, Conn., Dec. 10, 2018 /PRNewswire/ -- Pratt & Whitney, a division of United Technologies Corp. (NYSE: UTX), today announced its official ...
Mark Read interview: 'No more major agency network mergers are planned'  PRWeekMark Read, the WPP chief executive, has said he is not planning any more major agency network mergers following those of JWT and Wunderman and VML ...
Bite Global MD Rachel Gilley moves to Clarity PR  PRWeekGilley (pictured) will replace Sara Collinge, who moved to consultancy Don't Cry Wolf as managing director in October. Gilley, who takes her new role at the tech ...
'I'll stop pulling my hair out now': CES rolls back media list policy following complaints  PRWeek'I'll stop pulling my hair out now': CES rolls back media list policy following complaints. From PR Week.
Real Effects Of Fake News On PR Steering through the turbulence of the “Fake News”  The Holmes ReportSteering through the turbulence of the “Fake News” era is a central challenge for our industry, but with caution, courage, and creativity, we can deftly navigate ...
ICCO World PR Report: Profits Expected To Rise In Every Region  The Holmes ReportSINGAPORE — The ICCO World PR Report 2018-2019, launched today, reveals agency heads in every region of the world are predicting increased profitability ...
McDonald's is a social and healthcare burden – whatever its charity PR might indicate  The Conversation - UKStepping into a McDonald's in Dublin, the front window is covered with little yellow cut-outs of children's hands. Donation boxes are displayed prominently on the ...
GOJEK picks agency for PR and social comms duties in SG  Marketing InteractiveGOJEK has tapped Ogilvy Singapore as its PR and social communications partner, joining BLKJ and Havas Media which were recently appointed for creative ...
PR: More Stamps Global Is the One Stop Shop for Crypto Travel  Bitcoin News"Community is about ownership and as the companies have started owning these decentralized networks of payment they are reaching out the horizon of ...
Puerto Rico's New Tax Break Lures Money as Expiration Date Looms  BloombergOne of the biggest breaks created by last year's tax law sits in Puerto Rico, a hurricane-ravaged island desperate for a recovery. But some residents fear tax ...
Andrey Barannikov: "The Russian Market Is Progressing Fast"  The Holmes ReportWe spoke with Baltic PR Weekend founder Andrey Barannikov, CEO of SPN Communications, about the event, and the development of the PR industry in ...
Arizona Diamondbacks' Josh Rawitch wins Fishel Award MLB public relations  ESPNJosh Rawitch of the Arizona Diamondbacks has won the Robert O. Fishel Award for public relations excellence in the major leagues.
Over 57,000 foreigners with PR status granted citizenship since 2008  New Straits TimesKUALA LUMPUR: A total of 57191 people holding Malaysian permanent resident (MyPR) status were awarded Malaysian citizenship between 2008 and Sept ...
O2 Award-winning journalist leaves Mail for PR firm 32West  HoldTheFrontPage.co.ukAn award-winning regional daily journalist has left the industry to join her former editor's public relations company. Ulverston-based consultancy 32West has ...
Puerto Rico Overhauls Tax Laws to Help Workers, Businesses  VOA NewsPuerto Rico's governor has signed a bill to overhaul the U.S. territory's tax laws in a bid to help workers and some business owners amid a 12-year recession.
Independent influencer marketing board set up to promote best practice  PRWeekAn independent influencer marketing board has been set up to help educate and advise the industry on best practice when creating social campaigns.
PR queen Montarna McDonald weds lawyer Nick Pitt  Daily MailPublicist Montarna McDonald, 28, tied the knot with lawyer Nick Pitt in an intimate ceremony on Friday.
Coca-Cola Picks Frank As UK PR Agency For Diet Coke  The Holmes ReportThe agency takes over from Text100 to lead the PR brief for the diet soft drinks brand.
PR: iCumulate - A New Era in Social Investing  Bitcoin NewsiCumulate is an industry changing Social Investment Trading Platform and Ecosystem based on the Ethereum blockchain. The platform combines all of the ...
Is NW reshuffle just a PR exercise or will it bring stability, improvement?  News24North West Premier Job Mokgoro has rehired four MECs who were previously fired by his predecessor, Supra Mahumapelo in his first reshuffling since he was ...
The media is not the establishment's PR machine  Asia TimesAt a recent press conference, Major General Asif Ghafoor Bajwa, the director-general of Inter-Services Public Relations (ISPR), warned the Pashtoon Tahfafuz ...
Capitalism is losing the PR battle against its failed alternative  The TimesRuth Davidson, the Scottish Conservative leader, put it best in a piece for the Unherd website last year. “The instabilities of insecure employment, opaque career ...
PR: Social Messaging App DappGram Launches in New York  Bitcoin NewsDappGram, a Telegram-like app used in blockchain field was launched in New York, attracting much attention of the regional blockchain players. Users in all ...
PR: Lightning Fast Stablecoin USDX Launches Token Sale  Bitcoin NewsStablecoins have been a hot topic in 2018, and many different companies are creating cryptocurrencies for P2P payments. The USDX Wallet payment system ...
Facebook's Definers Public Affairs statement is an old PR trick  QuartzIt's a classic PR strategy: If you have bad news to deliver, drop it on the eve of a holiday, or in the middle of a massive news event. Not only will it garner less ...
Read the mud-slinging pitches Facebook’s PR firm sent us  TechCrunchFacebook's latest PR crisis has cast a lurid spotlight on a GOP-led publicity firm called Definers Public Affairs, after a New York Times investigation revealed last ...
Samsung is reportedly reviewing its PR agency amid concerns over growth  SamMobileAccording to a report, it appears Samsung Electronics has decided to review the performance of its PR partner for the company's mobile business, Edelman.
Planning Commission Says City Council Should Deny Permits for Proposed Development  NBC 29 NewsDevelopers for a proposed urban farm in the Charlottesville-Albemarle area received a massive blow on Tuesday night from the Charlottesville Planning ...
How PR Guru Brandy Fons Stays Ahead In A Rapidly Changing Industry  ForbesBased in Austin, Texas, Brandy Fons, the founder of Fons Pr, has managed to survive (and thrive) in an industry characterized by its swift innovations and ...
Hurricanes Yield "Fundamental Change" In Puerto Rico's Watershed  WNPR NewsResearchers in Puerto Rico say hurricanes Irma and María made long-lasting and ongoing impacts to forest and coastal ecosystems.
'We need male as well as female change agents' - Women in PR UK names first 'ambassadors'  PRWeek'We need male as well as female change agents' - Women in PR UK names first 'ambassadors'. From PR Week.
A Fugitive Financier’s Charm Offensive Has P.R. Firms Proceeding With Caution  The New York TimesJho Low is accused of masterminding the disappearance of more than $2.7 billion in Malaysia. Firms representing him are being careful amid scrutiny of foreign ...
Alexandria Ocasio-Cortez: I come from Sephardic Jews who fled to Puerto Rico  The Jerusalem Post - Israel News"So many of our destinies are tied beyond our understanding." Ocasio-Cortez said regarding her family lineage.
Nikol Popov is Back, Hits 58.8 100 Breast PR at TN Invite Prelims  SwimSwamAfter two years without breaking 1:00, Popov smashed through the 59.0 barrier for the first time in her life with a huge swim this morning in the 100 breast.
Paul Ralph “PR” Chopard – Edgewood  kmch.comPaul Ralph “P.R.” Chopard, 66, of Edgewood, Iowa, passed away suddenly, on Monday, December 3, 2018, at his residence. He was born on June 23, 1952, ...
PR: Bithumb Celebrates Its Fifth Anniversary with BTC Air Drops  Bitcoin NewsThe global cryptocurrency stock exchange Bithumb is holding its third commemorative event in celebration of its fifth anniversary. The 'Super Airdrop Festival' ...
Public Relations Officer In PMO Dies; PM Condoles Death  NDTV NewsPublic Relations Officer (PRO) in the prime minister's office and senior journalist Jagdish Thakkar passed away on Monday.
Weightlifter Meso Hassona Back Squats a Massive 300kg PR  BarBendCheck out 20 year old weightlifter Meso Hassona's latest massive 300kg/660 lb back squat PR.
Katie Walton promoted to GM of Spark PR & Activate  Scoop.co.nzAuckland | 13 December 2018 – Spark PR & Activate, a part of PHD Group, has today announced that Katie Walton has been promoted to General Manager.
Kevin Frisch Joins Wag! As Chief Marketing Officer  PRNewswireLOS ANGELES, Dec. 11, 2018 /PRNewswire/ -- Wag!, the inventor of on-demand dog walking, has named Kevin Frisch as the company's first Chief Marketing ...
The small Altrincham PR agency getting big results  Altrincham TodayAltrincham and Sale are creative hotbeds when it comes to PR and marketing communications. Within a three-mile radius there are more than 20 PR agencies ...
Parkland shooting PR consultant criticized in Broward was recommended by Orange schools  Orlando SentinelWinter Park PR consultant Sara Brady, hired by Broward County schools in the wake of the Parkland shooting, has been blasted for a speech in which she ...
Chhattisgarh PR Commissioner transferred amid sting row  All India RadioIn the midst of assembly elections, Chhattisgarh government has shifted out its Commissioner Public Relations Rajesh Sukumar Toppo - two days after ...
State School Board OKs near-$600000 budget for public relations contract services  Deseret NewsSALT LAKE CITY — The Utah State Board of Education has agreed to budget nearly $600,000 for strategic communications services such as public relations ...
US Embassy supports small business trade mission from Puerto Rico  Jamaica ObserverA trade mission from Puerto Rico visited Jamaica late last month and was assured by a senior Amer...
Public Relations Society of America names Tania Cantrell Rosas-Moreno, Ph.D., Maryland's Educator of the Year - Newsroom  Loyola NewsThe Public Relations Society of America (PRSA) has named Tania Cantrell Rosas-Moreno, Ph.D., associate professor of communication, Maryland's 2018 ...
CCgroup Underlines Growing Influence Of Analysts With New Practice Lead  The Holmes ReportLONDON — Technology PR agency CCgroup has hired Duncan Chapple (pictured) as head of analyst relations. He joins from global analyst relations ...
Publisher, PR Firm Settle With FTC Over Endorsements  Manatt, Phelps & Phillips, LLPA publisher and a PR firm reached a deal with the FTC over paid endorsements that were used in a marketing campaign for insect repellant.
See Hamilton in Puerto Rico with Lin-Manual Miranda in starring role  Lonely Planet Travel NewsLin-Manuel Miranda has been deeply committed to hurricane relief in Puerto Rico in the wake of Hurricane Maria's devastating effects. Now, over a year after the ...
New Congress, same issues for Puerto Rico | TheHill  The HillLast week, 34 members of Congress, all Democrats, signed a letter calling rethink the restructuring of Puerto Rico's debt.
Candelero All-Inclusive Makes Debut in Puerto Rico  Caribbean JournalThe first new all-inclusive to open in Puerto Rico in years has made its debut in the town of Humacao: the transformed Candelero Beach Resort.
Matthew Hedges 'shocked' after PR deal between British Government and his captors is revealed  Chronicle LiveMatthew Hedges and his wife Daniela Tejada say they are shocked to discover the Government signed a PR deal with the UAE while he languished in jail.
Real Madrid and UEFA's PR play to cover up Sergio Ramos' doping controversy is a threat to fair play  FirstpostRamos is often hailed as the poster boy of winning-it-all-costs and has had a long history of bending rules, and he gets adored by his fans for it. It's hard to rule ...

Are There Secrets to Gaining Media Coverage?

Are there secrets to gaining media coverage or is it... Read More

The Best PR Has to Offer Managers

How cool is this? You're a business, non-profit or association... Read More

Right PR Empowers a Manager

Business, non-profit and association managers are in a stronger position... Read More

Did You Know That Even TV Remote Control Units Can Get Press and Media Coverage?

Did you Know That Even TV Remote Control Units... Read More

Seven Tips To Get Your Press Release Noticed

If you're seeking to promote yourself or your new business... Read More

Your Organization: What Role PR?

As a manager, does your current business, non-profit or association... Read More

HELP: I Need a Press Kit!

A press kit is an essential press relations tool. While... Read More

How to Create Quality PR Results

For many of us, the word quality is closely related... Read More

Nows The Time To Get Christmas Media Coverage

Publicity seekers know that Christmas can provide a bonanza of... Read More

The Ratings are Coming

Small businesses have always known the importance of word of... Read More

Want To Join the Bandwagon? Be Sure It Has Wheels!

Here are two to-the-point questions recently posed by several association... Read More

How To Write A Press Release

A well structured press release in an excellent way of... Read More

Transparency in Online Transactions

In these days of every increasing demand and competition, there... Read More

Community Based Marketing Strategies

As small businesses we have an opportunity and an obligation... Read More

The Working Case Study

Next to white papers, case studies are the most popular... Read More

Passion with Purpose - The Winning Combination

The power of PassionPassion is an extraordinarily powerful spring. Without... Read More

Publicity: Financial Planners That Get It Follow One Rule

Advice about business and life often gets around to one... Read More

Make Front Page News By NOT Inviting The Media

Not a single reporter showed up at our news event.... Read More

The Non-business Business

Think for a moment! If you were to do a... Read More

How to Make A Great Press Kit ? A Musicians Guide

As an owner of an independent record label, I often... Read More

Promote Your Products With A Press Release

Writing an effective press release is a way to draw... Read More

Interviews - Five Tips To Handle Tough Questions From Reporters

Journalists are trained and often experienced at getting information out... Read More

How to Form a Relationship with a Newspaper

How do you make a good relationship with a newspaper... Read More

Can Your PR Game Plan be Salvaged?

If, as is often the case, you are preoccupied with... Read More

3 Reasons to Tap into the Power of Publicity

Publicity is obtaining editorial coverage or features for your business.... Read More