How To Get Radio-Active PR For Your Non-Profit Cause-Part One

"We are in the communications business, the business of conveying messages to the human brain," said the late David Sarnoff, founder and president of RCA. "No man is wise enough to know which avenue to the brain is best. Therefore, the sensible idea is to make all avenues available for carrying the message."

In short, a sophisticated promotional effort, even for the most fledgling charity organization must target the electronic media to effectively reach the audience you want as contributors and volunteers. This article will show you how to tap into the great world of radio.

UNDERSTANDING THE MEDIUM OF RADIO

Radio is the oldest of the electronic media, and it has a number of characteristics that are important to understand if you want to use radio properly in your promotional campaigns.

First, radio is the medium that brings you closest to your audience. Radio can make you feel like you're having a chat with millions of listeners, just as President Franklin Roosevelt had his famous "fireside chats" with the nation, via radio, during the Depression. For listeners, radio calls the senses into active involvement with the message to a degree that television doesn't. The mind's eye goes to work, creating images to go along with the inflection of the voice on the radio and the pictures painted by the words. Old-time radio dramas and comedies had that effect, con, luring up vivid pictures in the minds of families gathered around "the wireless."

The possibilities for you and your charity to give mental pictures to your audience, and to capture their interest in deep and probing ways, is powerful.

I speak with experience on the ability of radio to link speaker and listener. I do a weekly radio commentary on KFWB, an all-news station in Los Angeles, and I am a frequent guest on talk-radio programs across the country. I am also frequently interviewed national and local radio-news people for comments on Hollywood culture, the media, and marketing and publicity.

The response I get from people who hear me over the radio airwaves is quite extraordinary. Invariably I find people grappling with the content of my comments far more when they've heard me over the radio than when they've seen me say something on television. A listener who has heard me on the radio will typically ask me to explain, elaborate, or provide justification for some point I made. In contrast, people who have seen me on TV are more likely to give me a simple comment, such as "I saw you on TV!" without pursuing any issue or stance I may have taken on the television show.

Second, radio is a fast medium, allowing you to get out a message quickly. While it took five months to get word back to Queen Isabella about the voyage of Columbus, and two weeks for Europe to hear about Lincoln's assassination, it took only 1.3 seconds to get the word from Neil Armstrong that a person could walk on the moon. Today, it takes less than thirty seconds to let the world know about anything, from the latest turn in Middle Eastern diplomacy, to a report that Madonna had her baby. The speed of radio is useful to keep in mind whenever you have a timely announcement that you believe you must get across quickly.

Third, radio is still largely unfiltered, allowing ideas to be tested and tossed around in robust debate. While some of the hosts and callers of talk radio sensationalize their messages, or are pure-and-simple wacky, radio at its best offers a modern-day equivalent of the old town-hall gatherings, where everyone is free to give vent to their opinions and complaints and the marketplace of ideas is at its most vibrant. This can be useful for charities and nonprofits that can benefit by tapping into the collective social conscience of a community through discussion and debate.

Finally, radio is still a regulated medium that is supposed to carry a modicum of public-interest fare. According to the Communications Act of 1934, the Federal Communications Commission (FCC) is empowered to issue radio- broadcasting licenses "if public convenience, interest, or necessity will be served."

Although these words are interpreted very broadly today, many radio stations see themselves as having a social responsibility to broadcast interviews, feature stories, and public-service announcements (PSA'S) designed to promote local charitable ventures. This is obviously a significant advantage for charities and nonprofit groups.

DESIGNING YOUR RADIO STRATEGY

Tapping into your local radio network is actually not difficult. The first step is to become familiar with the radio stations in your area. Which ones have public-interest segments or programming themes that are compatible with the message you're trying to get out?

The only way to discover which stations are best for you is to systematically listen to every station in your community. To save time, a good approach is to apportion out the listening task among many members of your organization. Each person can be assigned a few stations to listen to and report on. I recommend that you listen to each station over the course of a week, studying and getting familiar with their announcers, their style and type of programming, and the audience they appeal to.

After listening to the stations, begin making contact with the program manager at each station. Begin by calling the stations and asking for the program manager's name. Then write a letter to the person, asking about the station's policies on feature programs, special interviews, and public- information spots to profile a charity such as yours.

In most cases, you will receive a reply letter spelling out the policies. Pay close attention to every point and nuance that the manager includes in the letter you get back, because if you submit material for use by the radio station, it must comply in form with any rules or parameters that the station has given you. For example, you can't expect station personnel to rewrite a press release or a public-service announcement that is longer than station rules dictate. You must take note of those rules from the outset, and make sure any announcement you send the station abides by them.

When checking out radio stations, don't be put off by a radio station's emphasis, whether it is an all-music or mostly-music format, or all-news. All of these formats potentially provide some opportunity for a charity to get its message broadcast. Even all music or all-sports formats often make space for spot announcements during breaks for advertising.

To improve your chances of being of interest to a station, you must therefore be closely in tune with the station's audience. You need to figure out their interests, their age ranges and demographics, so you can make your pitch in language that they can relate to and with examples that draw them in. If it's a sports-oriented station, for example, sports analogies would make sense.

Look for the second part of this article, next week.

Michael Levine is the founder of the prominent public relations firm Levine Communications Office, based in Los Angeles. He is the author of Guerrilla PR, 7 Life Lessons from Noah's Ark: How to Survive a Flood in Your Own Life.

GuerrillaPR.net is a resource for people that want to get famous in the media, without going broke. http://GuerrillaPR.net [email protected]

In The News:

CIPR launches service to help clients recruit PR talent and agencies  PRWeekThe Chartered Institute of Public Relations (CIPR) has launched a client adviser *service* to guide businesses through the process of hiring public relations ...
Fusion Media to handle PR for sports clothing brand  PRWeekFusion has been tasked with helping the company grow awareness and understanding of its products amongst British runners, cyclists, hikers and skiers as ...
Provoke Piers: PR agency launches tool for triggering Piers Morgan  PRWeekIt's becoming the PR tactic du jour - and now a PR agency has launched a website dedicated to generating campaign ideas to trigger Piers Morgan. News.
Infographic: Your social media marketing checklist - PR Daily  PR DailyBy Ted Kitterman · @tedkitkat. Jan. 17, 2019. SHARE. Click Here to Expand. Click Here to Expand. Not every social media task has to be done every day—but ...
Expanding Rocco Forte Hotels group appoints UK PR agency  PRWeekPRCO has been appointed as the UK PR agency for Rocco Forte Hotels. The group has a portfolio of 11 hotels and resorts in iconic destinations, with several ...
MHP and Mischief to adopt 'Engine' branding  PRWeekMHP Communications and Mischief will operate under the 'Engine' banner and could dissolve their legacy brands in years to come, PRWeek has learned. News.
PR tender issued in effort to attract more British tourists  The Irish TimesTourism Ireland says opportunities to entice visitors from Britain persist despite Brexit.
When the public relations industry does PR for itself  Financial TimesEarlier in January, BBC Radio 4 broadcasted the Art of Public Relations, a show which featured actual public relations specialists. What followed was a strange ...
How to prove your PR value in 2019  G2 CrowdPublic relations and marketing work very closely that, often, the lines get crossed. If you're a PR professional, learn tips on how to prove the importance of your ...
FleishmanHillard Middle East incorporates into Omnicom's Impact BBDO  PRWeekFleishmanHillard has incorporated its Middle Eastern business into Impact BBDO, the regional network owned by Fleishman parent company Omnicom, ...
Amazon stirs social media pot with tongue-in-cheek hashtag - PR Daily  PR DailyA good hashtag is crucial for social media marketing. Hashtags—words or phrases preceded by a pound (#) sign on social media—help catalog your posts and ...
Mesut Ozil ups PR war that’s antagonising Arsenal – so will he play Chelsea?  The SunUnsettled midfielder makes another post over his fitness and hunger to play ahead of Chelsea clash in attempt to throw spotlight on Unai Emery decision to axe ...
Be out front with your company culture  PRWeekBe out front with your company culture. From PR Week.
7 PR Trends That Will Help You Prepare For 2019  Inc.Building trust -- with clients, with journalists, with audiences -- is still the name of the PR game. It's only the tactics that have changed.
Breakfast Briefing: Tesla plots a 'very difficult' roadmap  PRWeekTesla is planning to cut about 7% of its workforce, or about 3,000 positions, as it looks to lower the price of its Model 3 sedan and boost production of the car.
ANALYSIS: At UN, another PR ‘victory’ for Abbas  The Jerusalem Post - Israel NewsOne official called it a “major public relations victory for President Abbas and Palestine.”
UK PR agencies (and groups) to watch in 2019  PRWeekUK PR agencies (and groups) to watch in 2019. From PR Week.
Molly Huddle Going for Speed at the 2019 London Marathon  runnersworld.comHow fast can Molly Huddle really run 26.2 miles? She's hoping to find out this spring, when she heads to the London Marathon, where she wants to land on the ...
OPEC Mulls US PR Push - Thu., Jan. 17, 2019  O'Dwyer's PR NewsThe Organization of Petroleum Exporting Countries, which supplies 40 percent of the world's oil, is considering a PR program in the US to bolster its image.
Ashish Tiwari, head digital marketing and PR at Hero Cycles, steps down  ETBrandEquity.comHe was also behind one of the most successful moment marketing initiative during Kerala floods, which was appreciated by the likes of Mr Shashi Tharoo..
Only 10000 expected at DC Women's March, amid PR battle and clash with National Park Service  WUSA9.comWASHINGTON, D.C., USA — What was once a uniquely American moment is likely to fade into memory this weekend, when the latest Women's March is ...
From Boardroom to Living Room: How Facebook’s Many PR Initiatives Intertwine to Deliver Its Messaging  AdweekOn the bad side of the news spectrum, Facebook has been dealing with crisis after crisis after crisis after crisis. On the good side, the social network continues to ...
Ashish Tiwari, head Digital Marketing & PR at Hero Cycles, steps down  afaqsAshish led the digital marketing & PR team for the last two years.
Letter: DM editorial treats climate change as PR problem  Charleston Gazette-MailI look forward to the Friday paper when the Daily Mail WV section features a development theme and the editorial interprets it. With the “Sun, wind, and ...
PR & Wholesale Internship  Pedestrian TVOMGFIVE PR is seeking university students to intern with us. We are looking for candidates who can intern one day a week with a minimum three-month ...
Aura Enters PR Campaign in Western Canada & Grants Options to Director  Investing News NetworkAura Health Inc. (CSE:BUZZ) is pleased to announce that the Company has entered into a strategic PR campaign in Western Canada with R. Ian Cochrane.
Why McDonald's doesn't fight social media wars  PRWeekThe home of the Golden Arches has a reason for staying silent in the face of social media attacks by competitors such as Wendy's and Burger King. News.
Crisis and PR Experts Are In Agreement About R. Kelly’s Future  VultureR. Kelly needs to keep his mouth shut and disappear. That's the near-unanimous feeling of the millions of people who watched Lifetime's Surviving R. Kelly ...
Ikea seeks agency for new global PR account  PRWeekAround half a dozen agencies have been contacted to pitch for the account, with the world's largest furniture retailer focused on consultancies with a global ...
Confessions of a PR person: ‘Companies have been burned by PR firms a lot’  DigidayIn our latest Confessions series, a publicist reveals how they were poached by a client.
PrettyGreen promotes Sarah Henderson to MD  PRWeekSarah Henderson has been promoted to managing director of PrettyGreen and will join the board after a year in which she won every pitch she led. News.
PR: Fomo2Moon - A Blockchain Lottery for Everyone  Bitcoin NewsTired of blockchain projects that hoard your money without delivery? Fed up with the infinitesimal winning chance of traditional lotteries? What if there's a Lottery ...
The Mixed Reception of the Hamilton Premiere in Puerto Rico  The AtlanticPolitical discord coupled with the lingering effects of 2017's Hurricane Maria challenged the arrival of the famed musical.
PR pros: Gillette's 'clunky' masculinity campaign 'not the best an ad can get'  PRWeekPR pros: Gillette's 'clunky' masculinity campaign 'not the best an ad can get'. From PR Week.
Grayling hires ex-Boris Johnson adviser  PRWeekBen Gascoigne, a former adviser to Boris Johnson as both Foreign Secretary and Mayor of London, is joining Grayling UK as a director in its public affairs team.
FACT CHECK: Were US Democratic Lawmakers 'Partying' in Puerto Rico During the Government Shutdown?  Snopes.comDemocratic Party lawmakers were "partying" at a Puerto Rican retreat scheduled in the middle of the partial federal government shutdown.
Trump 'tried to cut off' disaster relief money for Puerto Rico after Hurricane Maria  The IndependentPresident Trump attempted to cut off federal disaster aid to Puerto Rico, it has been reported, which may have prompted deputy Housing and Urban ...
Trump tried to deny Hurricane Maria relief money to Puerto Rico  VoxA Washington Post article on the resignation of deputy Housing and Urban Development Secretary Pam Patenaude, a housing policy professional who's been ...
Democratic delegation’s trip to Puerto Rico becomes a target for Trump  Washington PostSAN JUAN, P.R. — It had been planned for months: the largest-ever congressional delegation to Puerto Rico. It would start with briefings on the continuing ...
Republican congressman Jason Smith apologises for shouting ‘go back to Puerto Rico’ during tense debate  The IndependentA Republican congressman apologised for shouting “Go back to Puerto Rico“ on the House floor on Thursday, said California's Democrat representative, Tony ...
Workplace wellbeing: how PR agencies are tackling mental health  PRWeekWith mental health rising rapidly up the political and cultural agenda, it is no surprise that PR agencies are now focusing more intently on the psychological ...
Lin-Manuel Miranda Brings ‘Hamilton’ to a Troubled but Appreciative Puerto Rico  The New York TimesThe show's creator hopes its 17-day run in San Juan will call attention to the struggling island's needs as well as its riches.
What “Hamilton” in San Juan Means to Puerto Rico  The New YorkerMichael Schulman on Lin-Manuel Miranda's return to “Hamilton” this month, bringing the play to the Centro de Bellas Artes Luis A. Ferré, in San Juan, Puerto ...
Jimmy Fallon Visits Puerto Rico and Performs With Lin-Manuel Miranda  Hollywood ReporterDuring Jimmy Fallon's visit to Puerto Rico, 'The Tonight Show' host rode a zip line and performed with Lin-Manuel Miranda on the 'Hamilton' stage.
Trump tried withholding disaster relief funds from Puerto Rico  MSNBC"Not *content* to simply throw paper towels at the people of Puerto Rico's suffering," says Chris Hayes, "Donald Trump has been working actively from the White ...
'Shockingly inaccurate', 'wholly unfair', 'naive' - pros slam PR episode of The Media Show  PRWeekPR professionals are up in arms about how the industry has been characterised on a public relations episode of BBC Radio 4's The Media Show. News ...
Why the White House is attacking Democrats for traveling to Puerto Rico, explained  Vox.comPresident Donald Trump on Monday attacked roughly 30 House and Senate Democrats for traveling to Puerto Rico over the weekend amid a partial government ...
After beating cancer, Mark DeMoss, founder of America's largest Christian PR firm, to close business  The Christian PostTwo years after being diagnosed with cancer and beating it, Mark DeMoss, founder of DeMoss, which market's itself as America's largest PR agency serving ...
Warren Moulds, journalist turned PR man, dies  Chicago TribuneWarren Moulds was a business writer for Chicago newspapers who later went into public relations.
Ex-Barnsley Chronicle journalist takes up Distract PR role  HoldTheFrontPage.co.ukA former regional journalist has taken up a new role as PR chief at a digital marketing firm. Mike Shields, left, has been appointed head of PR at Lincoln-based ...
A Wave of Daytime Killings Has Puerto Rico on Edge  The New York TimesThe killing of Kevin Fret, a gay musician with a huge social media following, is only the latest in a series of brazen murders that have plagued Puerto Rico.
White House Slams Democrats For Puerto Rico Vacation During Shutdown  The Daily CallerSarah Sanders harshly criticized Democratic lawmakers for flying to Puerto Rico for a political event and vacationing during a partial government shutdown.
PR: ABCC To Suspend Release Of AT Tokens  CoingapeSingapore: ABCC Exchange, the Cryptocurrency Exchange based in Singapore, has recently announced that it will be stopping the release of AT tokens under ...
Ford gets PR bang from noise-cancelling dog kennel  AdAge.comMarketer's Brief has news on Ford's 'noise-cancelling dog kennel,' 'the most unusual ad of 2018' and subway advertising etiquette.
Madonna Signs With Public Relations Vet Kelly Bush Novak  VarietyMadonna has a new public relations team. The singer has signed with Kelly Bush Novak of ID, whose clients include Serena Williams, Alfonso Cuarón, Ben ...
Shutdown leaves Puerto Rico bondholders in dark over debt swap  Accounting TodayPuerto Rico's plan to slash its sales-tax-backed debt relies on a tax-free exchange of old bonds for new ones. But the partial U.S. government shutdown has ...
San Sebastián Festival begins in Puerto Rico  9News.com KUSAThe San Sebastián Festival in Old San Juan, Puerto Rico is the largest in the U.S. territory and one of the largest in the Caribbean region. According to ...
PR management firm Cision is acquiring Falcon.io to expand into social media marketing  TechCrunchSocial media has become a primary conduit for getting the word out, in some cases proving to be an even stronger force for publicity than more traditional media ...
PR: Write off Crypto Losses With CoinTracking.info  Bitcoin NewsLast Thanksgiving, Bitcoin was in the middle of a bull run that would result in a record high of $19511 just before Christmas. Now, Bitcoin is worth just $3752.
Embattled tech company Huawei is looking for a new PR person in Canada  Daily HiveThe Canadian branch of Huwawei has a opening in its public relations / communications department –as the company's Public Relations Director.
GPHA offers ¢50000 bounty for killers of PR Manager  Myjoyonline.comThe GPHA is offering a ¢50000 bounty to anyone who provides useful information on the killing of its Public Affairs Manager, Josephine Asante.
PR: Dentacoin Trusted Reviews Revamped Version Released  Bitcoin NewsThe Netherlands-based Dentacoin Foundation released a brand new version of Dentacoin Trusted Reviews. The first blockchain-based platform for verified, ...
NB Power launches PR campaign for revived smart meter plan  CBC.caNB Power is going on a public relations campaign to garner support for its smart meter plan. The utility is planning public consultations before it brings the ...
Don Omar Talks Comeback, Violence in Puerto Rico, & New Music: Exclusive Interview  BillboardIn an exclusive interview with Billboard, Don Omar opened up about new music, the aftermath of hurricane Maria, his return to Puerto Rico, the state of Latin ...
PR: ACD and Bitcoin.com Have Teamed up to Launch Payments With Bitcoin Cash  Bitcoin NewsBitcoin.com CEO Roger Ver has announced a strategic partnership within the cryptocurrency space between his company and the Tokyo-based ACD Inc ...
Must Read: Mike Ashley PR spin now in full swing as Newcastle United move into middle of January  The MagThese increasing instances of Mike Ashley PR spin show the Newcastle owner is now putting massive efforts into distorting the true picture.
Facebook To Victoria's Secret, 5 Biggest PR Disasters Of 2018  NDTV NewsCompanies from Facebook to Victoria's Secret gave themselves completely avoidable black eyes.
PR: XRP Is Now Available on EO.Finance  Bitcoin NewsWe are pleased to announce that Ripple XRP has been added to EO.Finance! For those unaware, XRP is currently the second largest cryptocurrency in terms of ...
US shutdown threatens to delay major Puerto Rico debt case  New Zealand HeraldSAN JUAN, Puerto Rico (AP) — The federal government shutdown could delay the outcome of a major debt restructuring case in Puerto.
GOP Congressman Yells 'Go Back to Puerto Rico' at Democrats on the House Floor  SplinterAn attempt at a voice vote on the House floor Thursday was abandoned after it devolved into a shouting match, according to The Hill. The vote, proposed by ...
EXCLUSIVE: East Alabama man wanted in 1985 Capital Murder arrested in Puerto Rico  WRBLCHAMBERS COUNTY, Ala. (WRBL) An East Alabama murder suspect on the run for nearly 34-years has been captured. News 3 has confirmed 57-year-old ...
Puerto Rico bankruptcy decision a Death Star for Wall Street  American ThinkerA U.S. Bankruptcy Court decision wiping out half of Puerto Rico's general obligation bonds represents a potential Death Star precedent against Wall Street ...
Inside Residente and Bad Bunny’s Meeting with Puerto Rico Governor Rosselló  Rolling StoneEarly on the morning of January 11th — at roughly 2 a.m. in San Juan, Puerto Rico — an unusual broadcast aired live from Bad Bunny's Instagram account.
New Pelham Bay Puerto Rican spot PR Sazon opens its doors  WABC-TVHungry? A new neighborhood Puerto Rican spot has you covered. Called PR Sazon, the *fresh* addition is located at 3285 Westchester Ave. in Pelham Bay.
Jimmy Fallon and José Andrés Discuss Puerto Rico on ‘The Tonight Show’  EaterAs part of his week-long celebration of Puerto Rico, Tonight Show host Jimmy Fallon took a break from zip-lining through the jungle and guest-starring in ...
30 Democrats in Puerto Rico with 109 lobbyists for weekend despite shutdown  Washington ExaminerSome 30 Democratic lawmakers left the government shutdown behind Friday on a chartered flight to Puerto Rico for a winter retreat with 109 lobbyists and ...
Puerto Rico Tests the Trump Strategy to Wipe Out Debt  BloombergA federal oversight board says more than $6 billion of bonds should be declared null and void. Trump spoke about erasing the island's debt in 2017.
Karl Stefanovic: PR experts reveal what went wrong for Today hosts  NEWS.com.auFor years, Karl Stefanovic's loveable larrikin schtick ensured he was one of Aussie TV's most bankable stars — until it all came crashing down.
Trump denies US House Speaker Nancy Pelosi military aircraft for 'public relations trip' to Brussels and Afghanistan  The Japan TimesIt took President Donald Trump one day to flex his executive power back at House Speaker Nancy Pelosi, denying her an aircraft to visit troops abroad in ap.
More than 30 members of Congress will visit Puerto Rico during Hamilton's opening week  CBS News"They'll get to experience firsthand the needs of the island," said Lin-Manuel Miranda's father, Luis Miranda.
Lin-Manuel Miranda’s Passion for Puerto Rico  The New York TimesThe island has shaped the “Hamilton” creator's identity. Now he's bringing the musical to San Juan, and things are getting complicated.
Medicaid Patients in Puerto Rico Don't Get Coverage for Drugs to Cure Hepatitis  TruthoutUnlike in the states, Puerto Rico's federal funding for Medicaid is capped.
Violence in Puerto Rico: Top FBI official says there's a "crisis of violence" in Puerto Rico  CBS NewsVega Alta, Puerto Rico — The top FBI official in Puerto Rico said the island is facing a "crisis of violence" and has asked the agency for more personnel and ...
We Regret To Inform You That Hedo Türkoğlu Does PR For An Authoritarian Now  DeadspinProbably you have not thought about journeyman Hedo Türkoğlu in quite some time. Here's a timely reminder that he has been, since 2016, a “chief advisor” to ...
Puerto Rico governor rips report of Trump redirecting disaster aid funding for border wall  POLITICOGov. Ricardo Rossello declared that there could be “no justification” for such a move.
Why Puerto Rico Is No. 1 on Our Places to Go List  The New York TimesRecovering from Hurricane Maria, in 2019 the island represents so many fragile spots around the globe.
Puerto Rico's former police chief won't go outside after 6 p.m. amid violence, officer shortages  CBS NewsSo far this year, 22 people have been murdered on the island that was devastated by Hurricane Maria nearly 16 months ago.
Disgraced former MP sets up PR firm on release from jail  Brisbane TimesDisgraced former Queensland state MP and convicted fraudster Scott Driscoll is out of jail and advertising his services as a public relations and branding ...
POWER: Political contender or another Amushelelo PR stunt?  New Era LiveYoung entrepreneur Michael Amushelelo has been waxing lyrical about a new political party he said he has created to contest elections this year. He discussed ...
Facing Campus Protests, ‘Hamilton’ Will Relocate Puerto Rico Run  The New York TimesWith Lin-Manuel Miranda in the title role, the musical will delay performances and run in a San Juan arts venue, not at the University of Puerto Rico.
Julián Castro: Trump 'failed the people of Puerto Rico' | TheHill  The HillSAN JUAN, Puerto Rico — Democratic presidential candidate Julián Castro on Monday panned the Trump administration's response to Hurricane Maria, saying ...
Puerto Rico Gives Lin-Manuel Miranda a Hero's Welcome at Hamilton Opening Weekend: 'I Felt It'  PEOPLE.comLin-Manuel Miranda experienced a homecoming like no other in San Juan, Puerto Rico over the weekend, where his Tony Award-winning phenomenon ...
Alex Cora, Red Sox manager and Puerto Rico native, mulls skipping White House visit over Trump policies  CBS NewsBoston Red Sox manager Alex Cora, a Puerto Rico native who has been outspoken about its need for hurricane relief, indicated Thursday he may skip the World ...
Trump may use Puerto Rico, California disaster funds to build border wall  New York Post President Trump has been briefed about using disaster-relief money meant to help storm-soaked Puerto Rico and fire-ravaged California to build his border wall, ...
PR: Bitex Global Launches XBX on Global Exchanges  Bitcoin NewsAs per the reports, January 1, 2019, Bitex has launched its cryptocurrency in worldwide cryptocurrency exchanges, coin namely XBX which is now accessible for ...
Finley: Lawrence joins Puerto Rico beach party  The Detroit NewsWith the federal government in partial shutdown, more than 30 Democratic Congress members and their families breezed off to a beach resort in Puerto Rico last ...
DC and Puerto Rico share the long-ignored dream of statehood | TheHill  The HillWashington D.C. and Puerto Rico share the fundamental aspiration of statehood, although framed within different historical and constitutional contexts.
How IRVINS' PR statement won over consumer hearts despite lizard incident  Marketing InteractiveSingapore-based food company IRVINS Salted Egg seems to be winning over the hearts of netizens with its heartfelt apology. The brand found itself in a very ...
Jack Wolf, Santa Rosa public relations leader, dies at 61  The Santa Rosa Press DemocratJack Wolf, a Montgomery High grad, handled public relations projects for government agencies and businesses across the North Bay.
Trump could end up taking money from Puerto Rico disaster funds to build his border wall  Business InsiderTrump may divert $13.9 billion from civil works projects, including reconstruction efforts in Puerto Rico, to build the border barrier.

How To Write A Press Release

A well structured press release in an excellent way of... Read More

Promote Your Products With A Press Release

Writing an effective press release is a way to draw... Read More

Attention Owners of Food Related Businesses: How to Get Publicity Any Time You Want

Attention: Who Else Wants To Get Publicity Whenever You Want... Read More

Publicity - How to Write a Headline That Will Garner Free Publicity

Taking your ad and turning it into paragraph-style prose is... Read More

Why You Should Write a Book (Even if You Really Dont Want To)

Recently, I told a friend (who's a business owner) that... Read More

Media Relations: When Google Got Googled

Before meeting my soon-to-be-wife for the first time, I "Googled"... Read More

7 Tips to Get More Mileage Out of Your Online or Offline Publicity

You worked hard to get a story on your business... Read More

What I Do

I believe this about public relations.People act on their own... Read More

There Is No Such Thing as Competition

A wise friend of mine has often said, "There is... Read More

Why Not PR That Gets Real Results?

And not results you can measure only in terms of... Read More

Speak Up

Another way to really become known in your area is... Read More

Publicity - Tips on Dealing With the Media

You thought of it, you researched it, you wrote it.... Read More

How To Get Zero Cost Publicity For Your Business Part 2

This is the ending to my previous article, How to... Read More

Preparing For Your Media Interview

Media interviews are an important part of an overall public... Read More

The Working Case Study

Next to white papers, case studies are the most popular... Read More

The Ten Ps of PR

Everyone is talking about the Ps of successful marketing, so... Read More

Permanent Press: Using Press Releases to Keep Your Company in the News

When is your best advertisement not an advertisement? When it's... Read More

Make the Media Your Friend

The media (newspaper, radio, television) can be of enormous help... Read More

A Powerful PR Strategy

It really is powerful when a business, non-profit or association... Read More

Managers Who Tap Into PRs Value

Business, non-profit and association managers get a ton of satisfaction... Read More

Say What?

As the comedian Steve Martin once said, "some people have... Read More

Press Releases for Every Occasion

To many marketers, the press release is something of a... Read More

Making Press Releases Work - Creating News Where None Existed

Aren't you tired of hearing how extremely easy it is... Read More

Public Relations Mixup?

When you pay good money for public relations services, you... Read More

How to Make A Great Press Kit ? A Musicians Guide

As an owner of an independent record label, I often... Read More