How To Get Radio-Active PR For Your Non-Profit Cause: Part Two of Three


Here are five basic methods of fitting your group into the programming at radio stations:

1) Spot messages

2) Feature stories

3) News

4) Interviews

5) And becoming a reporter.

Here are details on each method.

Spot Messages

Spot messages are short public-service announcements that most stations are required to carry as part of their license agreement. Getting a spot is not difficult; you must simply fulfill the program manager's criteria for the types of charitable organizations the station is willing to sponsor.

If you are approved, some radio stations will write the public information spot for you. You need supply only the grist, the basics about your cause and your organization, and perhaps some flesh -and-blood examples of how you've helped.

But don't count on getting such assistance. In the majority of cases, the staff is too busy to do this work for you. And even at stations where they're prepared to help, supplying them with copy that requires minimal alteration makes it more likely your spot will eventually get made and aired.

If you need to write your own spots, here are basic tips for making your spot appealing.

1. First, remember that spots are typically only a minute long, so the message must be conveyed in a tightly wrapped form, with the accent on getting the listener's attention from the very outset.

2. Spot messages can be informational, telling listeners about the problem your organization seeks to alleviate and how you go about doing it. In this case, you need to accent the human dimension of things: a story about someone you've helped, or an individual volunteer's experiences, for instance.

Alternatively, a spot message can be motivational, urging listeners to get involved and help give the problem a cure. These kinds of spots demand a tone of enthusiasm and challenge. They're pitched directly at the listeners, summoning them to respond personally.

The appeal should be frank, candid, direct, yet upbeat, not an exercise in guilt- tripping. "You have what it takes to help a child in need," is a good example of a positive way to appeal to someone's best instincts.

In contrast, a downbeat tone, intended to shame people into helping your cause, doesn't conform well with the radio medium: People are listening for enjoyment and entertainment, and a public information spot that hits a discordant tone is likely to cause irritation- a switch of the radio dial.

3. No matter what station the promotional spot will run on, keep the language conversational. Don't write in long, run-on sentences. Use short, active phrasing. ("We want to hit a home run against hunger," for instance. Not: "The societal disorders evidenced by homelessness should give us all pause for concern."

4. Write with directness to take advantage of the immediacy of radio. Speak to listeners as if they were your friends. Be personal and friendly, projecting a relationship between your organization and your listeners with liberal use of words like "you" and "yours."

5. Avoid jargon, slang, acronyms, or unfamiliar words that might cause people to scratch their heads instead of focusing on the important things you have to say.

6. If the radio station runs your spot, be sure to write a note of thanks. "Station personnel are like everyone else," says Pete Weitzner of Century Cable. "They like to feel appreciated, and organizations that show appreciation are more likely to be helped by people at the station again in the future."

Feature Pieces

Feature pieces are another form of programming that can provide you an opening to a station. Your feature piece could be an interview or a report on an event you are sponsoring in your community. Feature pieces are usually more analytical and in-depth than spots or news stories.

If you identify a local radio station that does occasional features, call to find the names of the producers who oversee them. Write to these people about your project, and the social problem you are covering. Give solid examples of people being assisted by your efforts. Say that you would be happy to help the station with your experience and expertise should they be interested in doing a feature dealing with your issue.

As with newspapers, I also recommend following up your letter with a phone call, telling the producer you "just wanted to make sure" the letter arrived, and you'd be happy to answer any questions he or she might have.

Again, as with follow-ups for standard press releases, it's useful to have additional noteworthy facts to offer when you make phone contact, to spark more interest.

Feature stories are most interesting when they include real people. If there's someone whose life has been turned around by your charitable organization, that's the kind of story people like to hear-and radio can convey it effectively. So make sure the producer knows if there is such a potential story about your nonprofit.

News Stories

A charity can be proactive in its approach to radio news, attempting to generate news stories about itself with press releases. Those releases should be geared to the style of radio news writing, which gets the basic point of the story across in the first sentence or two, adds some descriptive imagery, and ends fairly quickly.

There is also the possibility that your organization's work could be mentioned in the context of a "hard news" story. In fact, when you write to the radio- station producer for any reason, you might gain a special advantage by linking your organization's story with a topical story in the news that week or month. "If your message can be wrapped into a news story ... that catches a programmer's eye, he or she is likely to add it to the end of an announcer's newscast," writes Marty Schwartz, vice president of sales at New USA, a public- relations firm in Virginia. "Of course, not every message can be ... successful. There has to be some news value or public-service value inherent in the message. If it just a 'product' pitch, programmers will make their own pitch- into the circular file-and be sore that you wasted their time. So this is where some creative thinking about how it can be presented is really valuable."

Even if an expanded feature program doesn't fit into the station's schedule, a producer or news director who finds your story interesting might see the opportunity to broadcast an interview with you, or to let someone in your organization interview someone else involved with the charity.


Radio interviews can be divided into three broad categories.

1. The first is akin to feature reporting-a longish interview, conducted by someone with the station, in which the subject matter and general questions are known in advance. Such exchanges can even be scripted. But authenticity is enhanced when there is some spontaneity, so it is better to request a format in which you don't stick to a text, but only to an overall framework of questions that have been agreed to in advance.

2. There is the interview conducted by the charity itself. While these can be effective, especially if done with leeway for ad-libbed conversation to boost credibility, there is something more authoritative for many listeners when a station employee conducts the interview.

3. There is the news interview conducted by a reporter. These can be the most intimidating exchanges for the interviewee, because the questions aren't reviewed in advance, so you have to be quick on your feet in answering.

If you have an opportunity to choose among these various formats, the one that usually offers the most potential to show you and your organization to best advantage is the first, because it is more relaxed and you're usually given a chance to know what you'll be asked about and to frame your responses in advance.

If you are interviewed, it is recommended that you try to get to know the interviewer before the tape actually starts rolling. This will help you relax during the interview itself. When the interview is under way, don't step on the interviewer's questions, and pace yourself in your answers.

And when it is over, make sure get a recording of your appearances, just as with any print stories that appear about your organization, you should collect your radio "clips"-i.e., record your appearances-and assemble a little cassette of your best sound bites. These can be used for an "audio press kit" to help line up future radio appearances.

Becoming a Reporter

A last way you can gain access to radio is to become something of a reporter or commentator for a station in your area. If you play your cards right, you can turn into a station's local expert, who is called on whenever news relating to a specific issue arises.

Gary Millspaugh, executive director of the Allentown Rescue Mission in Allentown, Pennsylvania, knows the value of becoming a resource to a radio station. "I attended the Presidents' Summit on volunteerism in Philadelphia," he says. "I thought hard in advance about how to turn that trip into publicity for our rescue mission, which serves up to eight hundred homeless men per year, and has a 70-percent success rate in getting people out of the debilitating problems that led them to the streets. Our graduates get into jobs and a responsible, self-sufficient life."

To turn his trip to the Summit into more than just a jaunt to Philadelphia, he called his contacts at major radio stations (he is meticulous, he says, in always nurturing relationships with key people in the local media) and he let them know that he would be attending the Summit and could offer first-person perspective. His efforts won him two rounds of publicity.

First, he got coverage prior to the Summit for being a local service-provider who would be going to the event. Second, he got publicity while he was in Philadelphia. After President Clinton's speech, for instance, Gary called one of the largest Allentown-area stations, and was put on the air during drive-time (the afternoon "rush hour," when listenership is highest). "I basically became their on-the-scene commentator on the president's speech and the Summit," he recalls.

This kind of vigorous courting of the media is "essential" for any charity that wants "to survive in the incredibly competitive world of nonprofits today,"

Gary argues. "The inescapable fact is that if you're a nonprofit or a charity, you're engaged in a competitive activity. You have to view it as competitive. As rough as it might sound, you're in a win/lose proposition. If you don't put your resources to a winning use, you'll lose-and be out of the business of helping others."

If you're as successful as he was in winning an opportunity to become sort of a freelance reporter on a social issue, keep in mind some basics of radio journalism. Facts should be conveyed clearly and accurately. Keep your sentences short. Use words that carry color and meaning. Make the chronological presentation orderly and understandable.


In addition to the above methods of getting your message on the radio, there is also an entire world of talk radio that offers you instant access to the airwaves.

In fact, talk radio offers excellent possibilities for organizations with a socially significant message, especially if you have someone in your organization who can be seen as an expert in a field.

(Ironically, the more you appear on talk radio, the more you become an expert, as one's expertise usually gains a heightened status from being on the radio.)

One advantage of some talk-radio shows is that their audiences may be more affluent, with more money to invest. This observation should perk up ears among charities and nonprofits looking for donors.

But while talk-radio provides fertile ground for publicity, you should still remember that radio stations operate not to perform charity but to generate ratings so they can make money.

So they're not going to invite a spokesman for a charitable group on who has nothing interesting to talk about.

They're not going to devote their time to conversations about next weekend's fundraising car wash.

This means that your creativity is highly tested if you seek to get on talk radio, just as with all other aspects of promotional campaigns. When you contact a radio station producer to suggest focusing on something that has to do with your nonprofit cause, the producer is going to ask what's unique and interesting about your subject: What is it that will grab listeners and keep them from pushing another button on the dial?

That's the question you have to ask yourself about every idea you consider pitching to any media outlet. You have to be able to answer it again and again during your marketing efforts. If you can't answer it, you have no business doing promotion in the first place.

One wonderful advantage of radio today is that you don't have be in the studio to perform your part. You can be on the phone, calling from your office, car, or from across the country. You are simply "patched in" to the show, with the audience knowing nothing about where you are located.

Interviews on talk-radio programs can vary from fifteen min to an hour in length. On many shows, guests are also asked to take calls from listeners.

If you have an opportunity to be on a talk, how, it is useful to give your host a list of ten to fifteen questions that you would like to be asked.

Although there is no guarantee your questions will be used, many hosts appreciate having your questions supplied because they interview such a wide variety of guests that they can't be well-versed on all the subjects under discussion. Your questions therefore act as pointers and cues that make them look intelligent and knowledgeable.

On the other hand, be careful about getting too scripted. When an organization seeks to get on talk shows, it is best to choose the person among its staff or officials who is most knowledgeable and articulate about the group and its work and can ad-lib.

Many shows like to be flexible, taking a diversion from the announced subject. After all, nothing runs as smoothly when it's scripted. The worst shows are the ones where they just read off a list of questions. So be sure your spokesperson is comfortable talking on his or her feet.

Here are a few additional pointers for targeting talk radio.

? To increase your chances of being on radio stations around the country, submit your name and organization's project to Newsmaker Interviews, a publication to which dozens of radio stations across the country subscribe. It lists potential guests and their topics in detail.

? Another publication to consider is The Yearbook of Experts, Authorities and Spokespersons, which provides an "encyclopedia of sources" to subscribing hosts and producers from media outlets nationwide. It has a Web site:

Talk-radio producers are heavily worked, almost always busy lining up guests and arranging the logistics of each program. You might not reach a producer the first time you try calling. Persistence is usually required.

? When you call a talk-radio producer, show that you know something about the program by mentioning a recent topic or guest.

? Try to link your idea with some issue or event that's in the news. Most producers look to the headlines first in trying to line up show topics.

? If you can inject controversy into your topic, you have an advantage in trying to get a guest spot. Talk radio generally thrives on dramatic issues and exchanges. It isn't supposed to be sleep-inducing.

Look for the third part of this article, next week.

Michael Levine is the founder of the prominent public relations firm Levine Communications Office, based in Los Angeles. He is the author of Guerrilla PR, 7 Life Lessons from Noah's Ark: How to Survive a Flood in Your Own Life. He is available as a keynote speaker. He can be contacted by email: [email protected] is a resource for people that want to get famous in the media, without going broke.

In The News:

Should Your Business Outsource Its Marketing and PR?  Business News DailyDoes your small business need help with marketing and PR? Learn about the pros and cons of outsourcing your marketing and PR needs.
4 Telltale Signs Your PR Sucks (And What You Should Do, Instead)  Business 2 CommunityLast week, a trusted friend and former colleague asked me to evaluate his company's PR firm. He had recently joined a promising blockchain gaming company ...
Big Picture PR Is Hiring A Public Relations Associate In New York and Los Angeles  FashionistaBig Picture PR is looking for a dynamic, organized account manager who is a true team player, a communicator who is passionate about fashion and lifestyle ...
Red Havas becomes the PR agency of record for Ancestry  mUmBRELLA*Red Havas has been appointed as the Australian public relations agency of record for Ancestry following a competitive pitch process. The agency has been ...
Yes, the Taliban has changed — it’s gotten much better at PR  The Washington PostThe United States is negotiating with the Afghan jihadists. But will the Americans mistake style for substance?
15 courses to improve your social media knowledge - PR Daily  PR DailyWhat are your goals for social media in the coming year? You might want to consider a little extra training to learn the latest trends and tips for bolstering your ...
How to Make PR Work For You  EntrepreneurHere are the decisive factors you won't learn in an online marketing course.
A PR Firm's Winding Up MPs and the Daily Mail With a Fake Brexit Game  Gizmodo UKEveryone's talking about deepfakes, but welcome to yet another minor manifestation of the internet's capacity for falsehood: Brexit Royale. This video game ...
PR: Cross Exchange Announces XCR Token and Establishes Private Fund  Bitcoin NewsCROSS is a project aiming to develop an exchange platform that trades various digital assets globally including CROSS exchange for the coming digital asset ...
Brands must remain silent about Hong Kong: PR chief  PRWeekBrands must remain silent about Hong Kong: PR chief. From PR Week.
How Blockchain Principle Can Boost PR Outcomes  EntrepreneurThe principle of blockchain technology, according to Enlte CEO and Entrepreneur contributor Anupam Sharma, is that it establishes "a decentralized approach to ...
Padilla president Matt Kucharski joins the PR Week Podcast  PRWeekPadilla president Matt Kucharski joins the PR Week Podcast.
President Trump once joked about trading Puerto Rico for Greenland: report  SalonIn the months before President Donald Trump expressed interest in purchasing Greenland, he reportedly joked in a meeting with aides about trading Puerto ...
PR and Social Media Intern  Pedestrian TVLahana is an Australian brand with global reach. We are running an innovative enterprise with a totally engaged & energised team. Lahana communicates its ...
The Evolution of PR - 1999 to 2019 [Infographic]  Social Media TodayThe way we communicate has changed significantly in the last two decades, so the way that marketers and PR professionals connect has, logically, also had to ...
How I Save: The 23-year-old PR executive with £1,318 saved for a house our weekly savings and personal finance series, we take a look at the spending of Keira, a PR executive in Manchester trying to save for a home.
PR: Plan Flash - Decentralized Data Processing  Bitcoin NewsData processing is indispensable everywhere and all the time in modern life. The daily services we use every day, such as face recognition, voice assistant, text ...
PR: Kinesis Partners With Hardware Wallet Provider CoolbitX  Bitcoin News21/08/2019, London: Kinesis is proud to announce a partnership with CoolBitX Technology, the developers of the world's first credit card-sized hardware wallet, ...
Purpose to drive business as much as shareholder value  PRWeekPurpose to drive business as much as shareholder value. From PR Week.
PR & Marketing Coordinator  Pedestrian TVAre you ahead of the game when it comes to social media? Do algorithm changes excite you? Do you exude confidence? Are you a people's person? Does your ...
4 Ways Visuals Can Make Your PR Pitch a Success  EntrepreneurIn this fast-paced world of information, it's vital to stick out, but getting eyeballs on your *content* takes a certain level of skill or budget. Visuals are going to be a ...
4 Ways to Capitalize on the Cross-Funnel ROI of Digital PR  Search Engine JournalIt's no secret that digital PR is a top-of-the-funnel activity. When we're investing in promotion through this channel, we need to recognize that the chances of a ...
Annoying PR Stunts Could Fund the Future of Space Travel  FuturismAn increasing wave of companies are launching bizarre space PR stunts, sending various products into orbit. They could fund NASA's future.
Carrie Lam's Disastrous PR Strategy Steers Hong Kong Into Perilous Waters  The Holmes ReportIf the battle for public opinion in Hong Kong was a prizefight, the referee may have already stopped the bout, so listless has Carrie Lam's government been in the ...
Security company ADT refreshes brand with new tagline, website  PRWeekBOCA RATON, FL: ADT has started a brand transformation in the U.S. and Canada to get consumers to see the company as more than just a home security ...
SourceCode gets in Everlast's corner as boxing brand's first PR AOR  PRWeekNEW YORK: Boxing and fitness brand Everlast has named SourceCode Communications as its first U.S. AOR. The brand began searching for an agency about ...
The robots are here, but creativity can fend them off  PRWeekThe robots are here, but creativity can fend them off. From PR Week.
Priti Patel tells Sadiq Khan 'to spend his money on police not PR' after he blamed knife attacks on Tory cuts  Evening StandardThe new Home Secretary challenged Sadiq Khan today over claims that he is wasting money on public relations that could go towards crime-fighting. In a letter ...
Donald Trump Joked About Trading Puerto Rico for Greenland: Report  NewsweekPresident Donald Trump has reportedly talked about purchasing Greenland for over a year and once even quipped about trading Puerto Rico for the ...
Camila Cabello Just Shut Down Rumors That Her Relationship Is a PR Stunt In One Move  Showbiz Cheat SheetCamila Cabello's recent Instagram post targets haters who think her relationship with Shawn Mendez is a hoax.
Harry and Meghan should practise what they preach on environment, say PR pros  PRWeekPR professionals have criticised Prince Harry and Meghan's handling of the media after they were accused of hypocrisy for using a private jet on multiple ...
WPP Owner Of Australia's Biggest Tech PR Companies Reports 2000%+ Fall in Profits As Clients Walk Away  ChannelNewsWPP AUNZ, the owners of some of Australia's largest tech PR Companies have reported that profits have been smashed by over 2,000% as clients walk away ...
PRCA member issued with written warning for 'violent language'  PRWeekPRCA member issued with written warning for 'violent language'. From PR Week.
COMME des GARCONS Is Hiring A PR Intern In New York, NY  FashionistaJapanese fashion company, COMME des GARCONS is seeking a motivated and organized individual to provide support in the press department. The intern ...
Breakfast Briefing: Five things for PR pros to know Friday morning  PRWeekGoogle stops Chinese disinformation; Spokesperson for Homeland Security head quits; Overstock CEO quits; Facebook bans Epoch Times ads; Samsung ...
Cookies and slime in orbit: What’s the point of PR stunts in space?  New ScientistCompanies that run hotels, build cars and make TV are beginning to operate in space. This in-orbit economy could finance deeper space exploration.
Public Relations Assistant job, Johannesburg, Alberton, Meyersdal  Bizcommunity.comSALT PR is a PR and communications company with a number of clients in fashion, retail and beauty.
'Racist, cynical, badly targeted': PR pros slate Home Office #knifefree chicken shop campaign  PRWeekPR professionals have criticised a new Home Office anti-knife crime campaign that focuses on chicken shop customers for being poorly targeted and with racist ...
Amazon’s Creepy Twitter PR Army is Growing  VICEAmazon now has dozens of apparent employees tweeting about how much they love the company. But even former employees are suspicious of the accounts.
Pedro Pierluisi was sworn in as Puerto Rico's governor. His opponents are still questioning his legitimacy  CNNSan Juan, Puerto Rico (CNN) Veteran politician Pedro Pierluisi was sworn in as Puerto Rico's new governor on Friday, a spokeswoman with the US territory ...
Zipcar seeks agency for PR support  PRWeekBOSTON: Car-sharing company Zipcar is searching for a new PR agency and expects to announce a winner soon. The company issued an RFP earlier this ...
In less than 2 weeks, some kids in Pr. George's County may be late for school. Here's why.  WJLAFor 22 years, Prince George's County school bus driver 'Miss Campbell' has been behind the wheel. The first face her students see in the morning and the last ...
PR Government College principal gets best service award in Kakinada  The Hans IndiaKakinada: Principal of PR Government Degree and PG College (Autonomous) Dr C Krishna was awarded best *service* award at the 73 Independence Day ...
Police Do High Risk Take Down Wednesday Evening On PR 206  SteinbachOnline.comThere was a large police presence Wednesday evening on Provincial Road 206, between Highway #52 and Provincial Road 311. RCMP say they were notified ...
Dani Ceballos sends Arsenal fans wild ahead of Liverpool clash - ‘Better PR game than Ozil’  Daily StarArsenal loanee Dani Ceballos sends message to fans ahead of Premier League clash against Liverpool.
A lesson in PR ethics, courtesy of 'The Great Hack' - PR Daily  PR DailyIf you have not watched Netflix's new documentary “The Great Hack,” immediately schedule a date with your couch and TV, and watch. Over the course of two ...
Gearbox Hands Alfred Global PR Responsibilities For We Happy Few  The Holmes ReportThe agency's work will focus on driving new and existing users to the video game.
Equinox launches awful PR campaign to try to stop LGBTQ boycott  LGBTQ NationIn an attempt to stem the outrage over ties to Donald Trump's re-election campaign, the luxury gym Equinox has launched a misguided public relations ...
Levy Mansion (La Rambla) – Lares, Puerto Rico  Atlas ObscuraDiscover Levy Mansion (La Rambla) in Lares, Puerto Rico: The location of Puerto Rico's first water bottling plant, thanks to a collaboration between Mother ...
PRCA MENA makes wide-ranging appointments for inaugural regional board  PRWeekDirectors and CEOs from Edelman, Grayling Middle East and Abu Dhabi Media are among the line-up of appointed senior agency and in-house leaders. News.
Adrift Communications wins PR mandate of VMate  Exchange4MediaVMate, UGC platform by Alibaba Innovation Business Group, has announced that it has selected Adrift Communications & Influencer Marketing to manage its PR ...
British government to launch no-deal Brexit PR blitz  The Irish TimesBoris Johnson says there will be 'bumps on the road' but UK ready to leave with or without deal.
Puerto Rico’s Next Political Crisis: Who Succeeds the Governor  The New York TimesWith the imminent exit of Ricardo Rosselló as Puerto Rico's governor, uncertainty remains over who will take over as the island's chief executive.
5 Benefits of Digital PR Which Aren’t Links  Search Engine JournalDigital PR is one of the most effective and efficient ways to build links. But what benefits can your campaigns have aside from this?
Puerto Rico's .PR Domain Turns 30!  CircleIDGauss Research Laboratory, Inc, the registry operator for .PR, Puerto Rico's top-level domain (TLD), and Afilias, its technology partner, announced today that the ...
Mental Health Toll Of Hurricane Maria Still Palpable In Puerto Rico  NPRMore than 3 million Puerto Ricans saw their communities — and families — devastated by the deadly Category 4 hurricane. Many residents are still emotionally ...
On the PR Woes at State House: All the President's Men  Freedom NewspaperFacebook has a weird way of waking up sleeping dogs; and I found one moment this morning. After a few days of critiquing the Public Relations team at the ...
PR: Australian Bitcoin Cash Conference Brings Cryptocurrency Leaders to Townsville  Bitcoin NewsGlobal leaders from the Bitcoin Cash community will gather at the first Bitcoin Cash City Conference in Australia, being held in Townsville on September 4 & 5.
Malaysia can revoke Naik's PR status: Mahathir Mohamad  ANI NewsKuala Lumpur [Malaysia], Aug 16 (ANI): Malaysia can revoke the Permanent Resident (PR) status of controversial Islamic preacher Zakir Naik should it be ...
Professional services firm Genpact hires Michael Schneider to lead comms  PRWeekNEW YORK: Professional services firm Genpact has hired Michael Schneider as VP and head of global integrated communications, a newly created role.
Vishnu P R is the Indian climate activist among 100 selected to participate in Youth Climate Summit at UN  The New Indian ExpressVishnu P R, from Thiruvananthapuram, Kerala, is the CEO of 'Change Can Change Climate Change Foundation', an organisation focused on climate change ...
Last Punch? Firestone Liberia Reportedly Asked to Ax Controversial Journalist in PR Role  Front Page AfricaMonrovia – Patrick Honnah made a name for himself as host of the highly-rated Bumper Show on state radio, Liberia Broadcasting System. Prior to that, he was ...
Ex-IGP wants Dr Zakir Naik's PR revoked, deported to India  Malay MailKUALA LUMPUR, Aug 19 — Tan Sri Abd Rahim Noor has joined the calls by several leaders to have fugitive preacher Dr Zakir Naik deported back to India.
Harry and Meghan should practice what they preach on environment, say PR pros  PRWeekPR professionals have criticised Prince Harry and Meghan's handling of the media after they were accused of hypocrisy for using a private jet on multiple ...
Puerto Rico Governor Misread Anger Brewing Against Him  The New York TimesRicardo Rosselló had a close circle of associates who shared advice and friendship. But critics said the Puerto Rico governor became too isolated from others.
15 Days of Fury: How Puerto Rico’s Government Collapsed  The New York TimesSimmering frustrations over disaster response, a weak economy and graft scandals turned into mass protests that toppled Gov. Ricardo Rosselló.
Congressional Black Caucus Members Call On HUD To Decouple USVI From PR And Release Disaster Recovery Funds -  VI ConsortiumMaxine Waters, chairwoman of the U.S. House of Representatives Committee on Financial Services, and a dozen other members of the Congressional Black ...
Ferrero UK adds new agency to consumer roster  PRWeekComms agency Tin Man will provide strategic and creative counsel across Ferrero UK's consumer brand portfolio after being added to the confectionary giant's ...
Breakfast Briefing: 5 things for PR pros to know on Thursday morning  PRWeekWell, this was inevitable. ABC News staffers, unhappy at being lied to about the size of the crowd at President Donald Trump's inauguration and other things, are ...
21 Best Restaurants in Puerto Rico  Condé Nast TravelerOur top recommendations for the best restaurants in Puerto Rico with pictures, reviews, and details. Find the best in dining based on location, cuisine, price, view ...
The public relations arm of Hong Kong's protest movement  InkstoneWhen protests in Hong Kong against a now-abandoned extradition bill started in June, illustrator Chris Wong, 24, decided to use his artistic talents to support ...
An Inside Look At How Monsanto, A PR Firm And A Reporter Give Readers A Warped View Of Science  HuffPostAgricultural giant Monsanto has spent much of the last decade attempting to polish its public image amid campaigns to label genetically modified organisms ...
Archetype appointed as 'outsourced CMO' for solar start-up launch  PRWeekArchetype has partnered with enterprise incubator Mach49 to launch Australian solar start-up Clipsal Solar. The agency has been appointed to lead all ...
Nick Knowles: DIY SOS star, 56, 'dating PR, 26' days after being seen with mystery blonde  ExpressNICK KNOWLES, who fronts BBC show DIY SOS, is reportedly dating 26-year-old PR executive Emily Hallinan, after the pair were spotted enjoying a date in ...
Could communicators have helped Bury FC?  PRWeekOn Boxing Day 1992, I attended my first football match. I remember vividly the ritual of travelling to Burden Park to watch Bolton Wanderers for the first time and ...
2019 Asia-Pacific PR Consultancies of the Year  The Holmes ReportThe Holmes Report's selections for 2019 Asia-Pacific PR Consultancies of the Year, across specialist and geographic categories.
Hong Kong leader’s PR chief pays price for boss’ extradition bill failings  South China Morning PostThe Hong Kong government's public relations chief has paid the price for city leader Carrie Lam Cheng Yuet-ngor's plummeting reputation and is to be ...
PR: Decentralized Recurring Crypto Payments System Launched by Monarch Blockchain  Bitcoin NewsOnline *service* providers like Netflix and Hulu can now accept crypto for memberships and subscription services through an easy-to-integrate decentralized ... Publisher Named 'Media Person Of The Year'; PR Group Presents Other Awards Publisher William Reynolds was named Media Person of the Year by Florida Public Relations Association (FPRA) Pensacola Chapter.
VOA Persian Has Turned Into a “Mouthpiece of Trump”  The InterceptJournalists at the U.S. government-funded VOA Persian have been lashing out at people they deem unsupportive of President Donald Trump's Iran policy.
U.S. judge refuses to dismiss lawsuit over Puerto Rico pension law  Reuters.comA lawsuit filed by Puerto Rico's financial oversight board over a new pension and healthcare funding law will move forward after a federal judge on Thursday ...
Amanda Serrano To Be Honored at Newark P.R. Day Parade  BoxingScene.comA superfight with Katie Taylor is still waiting in the wings, but Amanda Serrano continues to find plenty of ways to make headlines all on her own.
Man struck by Pr. George’s officer in cruiser on Indian Head Highway  WTOPA man crossing busy Indian Head Highway is in stable condition after being struck by a Prince Georges County Police officer driving a police cruiser Tuesday ...
Big Sam says Benitez 'jumped ship' and asks Newcastle fans to give Bruce time  The SunTHE Toon Army have been told to lay-off Steve Bruce - by former Newcastle boss Sam Allardyce. Magpies manager Bruce is already getting stick from ...
15 Best Bars in Puerto Rico  Condé Nast TravelerOur top recommendations for the best bars in Puerto Rico, with pictures, reviews, and details. Find the best spots to drink, including fun, trendy, rooftop bars and ...
Court refuses to dismiss lawsuit over Puerto Rico pension law  Pensions & InvestmentsA court challenge to a Puerto Rican law that would erase city pension obligations and transfer them to the government was overruled.
Government to launch PR blitz to reassure UK over no-deal Brexit  Financial TimesBoris Johnson's government is to launch a major public information campaign to reassure Britons about a potential no-deal Brexit, as the prime minister said he ...
Puerto Rico Governor Names Pedro Pierluisi as His Possible Successor  The New York TimesThe ousted governor, Ricardo A. Rosselló, nominated a secretary of state to succeed him. But his confirmation by lawmakers is far from certain.
PR: Bitpunter Launches Transaction Mining for Online Gaming  Bitcoin NewsThe recent advent of transaction mining as a business model has taken the cryptocurrency world by storm, with transaction fee mining exchanges such as ...
Rescuers search waters off Puerto Rico for men aboard boat lost at sea  AccuWeather.comFAJARDO, PUERTO RICO - Since last Thursday, Aug. 8, the Coast Guard, along with agencies of the Department of Public Security, the National Guard and the ...
Puerto Rico Supreme Court Ousts New Governor, and Another Is Sworn In  The New York TimesSAN JUAN, P.R. — The uneasy calm that had settled over Puerto Rico after huge protests brought down one governor and a second one was installed in his ...
California continues to favor PR (and PC) over citizens' needs  American ThinkerIt's no secret that the liberal-run state of California has many present and alarming issues. If you live in one of the major cities, your commutes may involve ...
PR: EO Coin Volume Surges on July Listings  Bitcoin NewsEO coin showed bullish sentiment this July on the back of numerous new pairs being listed on EO.Trade exchange, including; ETC/EO and NEO/EO. Detailed ...
PR: Uruguayan President Meets With the Founder of SCRY  Bitcoin NewsUruguay, nicknamed South America's Switzerland, has always taken a positive attitude towards the development of science and technology and information ...
Edelman, Public Relations Giant, Drops Client Over Border Detention Centers  The New York TimesIn May, executives from the giant public relations firm Edelman went to Florida to pitch a potential client: a private prisons company with contracts from the Trump ...
Thai Immigration bristles about TM30 revolt as it copes with PR disaster  The ThaigerThe TM30 form, as well as the associated TM28 form, have now become a huge public relations liability for the Thai Immigration Department. The more ...
Turkey beats Puerto Rico in FIBA World Cup prep game  EurohoopsTurkey keeps up its pace during the FIBA World Cup exhibition games with a victory against Puerto Rico. By Eurohoops team / [email protected] Turkey beat ...
PR: Roger Ver Joins OmniSparx as Investor and Advisor With Goal to Boost BCH Community  Bitcoin, – an innovative blockchain community engagement platform, has announced an investment from Roger Ver. As part of the investment, Ver will ...
Zakir's PR status: We'll let authorities decide, says PKR  MalaysiakiniParty's political bureau says authorities should decide on controversial preacher's PR status, based on legal and humanitarian grounds.
T-Mobile Resolves Video Throttling Issue Amid Another PR Dustup  Light ReadingT-Mobile acknowledged that it recently resolved an issue affecting its video-throttling practice, a situation that arises amid a renewed debate around wireless ...

In PR, You Pay When You Stray

Don't let yourself be diverted by communications tactics playtime. You... Read More

Writing a Press Release: The Design Basics

Big corporations like General Motors and Coca-Cola spend thousands of... Read More

Publicity Performance Not Enough?

Even after a nice piece in a national publication, or... Read More

35 Quick Tips for Writing A Press Release

Layout1. 1-2 pages in length.2. Double-space.3. 1.5 to 2 inch... Read More

How To Get Zero Cost Publicity For Your Business Part 1

Would you like to expand the volume of your business?... Read More

Boost Your Business by Partnering with a Non Profit Organization

Is your business looking for new and creative ways to... Read More

So, How Do I Answer That?

How you answer questions depends on many factors. Example what... Read More

Media Training: Exposing Reporter Tricks -- Three Tactics Designed to Get You

A reporter's job is to get the most accurate and... Read More

Marketing-Minded Financial Planners, Focus on Main Points During an Interview

You never want to inundate a reporter with information, but... Read More

What not to wear when doing a TV Interview

? Don't wear all black. You'll look as though you're... Read More

Whats Your Op-Ed?

Everyone has an opinion on something, and you can leverage... Read More

Knowing the Community

You are in business for yourself, but how well do... Read More

Top Ten Tips for Writing your Best Press Release Ever

Keep these few crucial details in mind when writing and... Read More

Seven Tips To Get Your Press Release Noticed

If you're seeking to promote yourself or your new business... Read More

How Public Relations Changes Minds

Public relations changes minds in the process of delivering what... Read More

Achieve Media Attention for Your Business

Do you want to be quoted by the national press... Read More

Hispanic Media Relations Training: What to Do When Hispanic Media Call

You are a spokesperson for your company, representing it for... Read More

Right PR Focus A Powerful Advantage

Powerful is a strong word. But it fits here. As... Read More

Publicity: Marketing-Minded Financial Planners, Never Say These Words to a Reporter

Everyone has something that drives them up a wall. You... Read More

Anchor Your Relationships

I heard a speaker recently who was talking about how... Read More

Be Patient? Nah, Lets Kill Something

There's the old joke about the two buzzards sitting in... Read More

There Is No Such Thing as Competition

A wise friend of mine has often said, "There is... Read More

Passion with Purpose - The Winning Combination

The power of PassionPassion is an extraordinarily powerful spring. Without... Read More

Custom Reasons for Custom Publishing

Once considered the stepchild of the publishing industry, custom publishing... Read More

Networking: 17 Essential Strategies In The 21st Century

It is virtually impossible to succeed professionally and personally without... Read More