How To Get Radio-Active PR For Your Non-Profit Cause: Part Two of Three

FIVE WAYS TO GET ON THE RADIO

Here are five basic methods of fitting your group into the programming at radio stations:

1) Spot messages

2) Feature stories

3) News

4) Interviews

5) And becoming a reporter.

Here are details on each method.

Spot Messages

Spot messages are short public-service announcements that most stations are required to carry as part of their license agreement. Getting a spot is not difficult; you must simply fulfill the program manager's criteria for the types of charitable organizations the station is willing to sponsor.

If you are approved, some radio stations will write the public information spot for you. You need supply only the grist, the basics about your cause and your organization, and perhaps some flesh -and-blood examples of how you've helped.

But don't count on getting such assistance. In the majority of cases, the staff is too busy to do this work for you. And even at stations where they're prepared to help, supplying them with copy that requires minimal alteration makes it more likely your spot will eventually get made and aired.

If you need to write your own spots, here are basic tips for making your spot appealing.

1. First, remember that spots are typically only a minute long, so the message must be conveyed in a tightly wrapped form, with the accent on getting the listener's attention from the very outset.

2. Spot messages can be informational, telling listeners about the problem your organization seeks to alleviate and how you go about doing it. In this case, you need to accent the human dimension of things: a story about someone you've helped, or an individual volunteer's experiences, for instance.

Alternatively, a spot message can be motivational, urging listeners to get involved and help give the problem a cure. These kinds of spots demand a tone of enthusiasm and challenge. They're pitched directly at the listeners, summoning them to respond personally.

The appeal should be frank, candid, direct, yet upbeat, not an exercise in guilt- tripping. "You have what it takes to help a child in need," is a good example of a positive way to appeal to someone's best instincts.

In contrast, a downbeat tone, intended to shame people into helping your cause, doesn't conform well with the radio medium: People are listening for enjoyment and entertainment, and a public information spot that hits a discordant tone is likely to cause irritation- a switch of the radio dial.

3. No matter what station the promotional spot will run on, keep the language conversational. Don't write in long, run-on sentences. Use short, active phrasing. ("We want to hit a home run against hunger," for instance. Not: "The societal disorders evidenced by homelessness should give us all pause for concern."

4. Write with directness to take advantage of the immediacy of radio. Speak to listeners as if they were your friends. Be personal and friendly, projecting a relationship between your organization and your listeners with liberal use of words like "you" and "yours."

5. Avoid jargon, slang, acronyms, or unfamiliar words that might cause people to scratch their heads instead of focusing on the important things you have to say.

6. If the radio station runs your spot, be sure to write a note of thanks. "Station personnel are like everyone else," says Pete Weitzner of Century Cable. "They like to feel appreciated, and organizations that show appreciation are more likely to be helped by people at the station again in the future."

Feature Pieces

Feature pieces are another form of programming that can provide you an opening to a station. Your feature piece could be an interview or a report on an event you are sponsoring in your community. Feature pieces are usually more analytical and in-depth than spots or news stories.

If you identify a local radio station that does occasional features, call to find the names of the producers who oversee them. Write to these people about your project, and the social problem you are covering. Give solid examples of people being assisted by your efforts. Say that you would be happy to help the station with your experience and expertise should they be interested in doing a feature dealing with your issue.

As with newspapers, I also recommend following up your letter with a phone call, telling the producer you "just wanted to make sure" the letter arrived, and you'd be happy to answer any questions he or she might have.

Again, as with follow-ups for standard press releases, it's useful to have additional noteworthy facts to offer when you make phone contact, to spark more interest.

Feature stories are most interesting when they include real people. If there's someone whose life has been turned around by your charitable organization, that's the kind of story people like to hear-and radio can convey it effectively. So make sure the producer knows if there is such a potential story about your nonprofit.

News Stories

A charity can be proactive in its approach to radio news, attempting to generate news stories about itself with press releases. Those releases should be geared to the style of radio news writing, which gets the basic point of the story across in the first sentence or two, adds some descriptive imagery, and ends fairly quickly.

There is also the possibility that your organization's work could be mentioned in the context of a "hard news" story. In fact, when you write to the radio- station producer for any reason, you might gain a special advantage by linking your organization's story with a topical story in the news that week or month. "If your message can be wrapped into a news story ... that catches a programmer's eye, he or she is likely to add it to the end of an announcer's newscast," writes Marty Schwartz, vice president of sales at New USA, a public- relations firm in Virginia. "Of course, not every message can be ... successful. There has to be some news value or public-service value inherent in the message. If it just a 'product' pitch, programmers will make their own pitch- into the circular file-and be sore that you wasted their time. So this is where some creative thinking about how it can be presented is really valuable."

Even if an expanded feature program doesn't fit into the station's schedule, a producer or news director who finds your story interesting might see the opportunity to broadcast an interview with you, or to let someone in your organization interview someone else involved with the charity.

Interviews

Radio interviews can be divided into three broad categories.

1. The first is akin to feature reporting-a longish interview, conducted by someone with the station, in which the subject matter and general questions are known in advance. Such exchanges can even be scripted. But authenticity is enhanced when there is some spontaneity, so it is better to request a format in which you don't stick to a text, but only to an overall framework of questions that have been agreed to in advance.

2. There is the interview conducted by the charity itself. While these can be effective, especially if done with leeway for ad-libbed conversation to boost credibility, there is something more authoritative for many listeners when a station employee conducts the interview.

3. There is the news interview conducted by a reporter. These can be the most intimidating exchanges for the interviewee, because the questions aren't reviewed in advance, so you have to be quick on your feet in answering.

If you have an opportunity to choose among these various formats, the one that usually offers the most potential to show you and your organization to best advantage is the first, because it is more relaxed and you're usually given a chance to know what you'll be asked about and to frame your responses in advance.

If you are interviewed, it is recommended that you try to get to know the interviewer before the tape actually starts rolling. This will help you relax during the interview itself. When the interview is under way, don't step on the interviewer's questions, and pace yourself in your answers.

And when it is over, make sure get a recording of your appearances, just as with any print stories that appear about your organization, you should collect your radio "clips"-i.e., record your appearances-and assemble a little cassette of your best sound bites. These can be used for an "audio press kit" to help line up future radio appearances.

Becoming a Reporter

A last way you can gain access to radio is to become something of a reporter or commentator for a station in your area. If you play your cards right, you can turn into a station's local expert, who is called on whenever news relating to a specific issue arises.

Gary Millspaugh, executive director of the Allentown Rescue Mission in Allentown, Pennsylvania, knows the value of becoming a resource to a radio station. "I attended the Presidents' Summit on volunteerism in Philadelphia," he says. "I thought hard in advance about how to turn that trip into publicity for our rescue mission, which serves up to eight hundred homeless men per year, and has a 70-percent success rate in getting people out of the debilitating problems that led them to the streets. Our graduates get into jobs and a responsible, self-sufficient life."

To turn his trip to the Summit into more than just a jaunt to Philadelphia, he called his contacts at major radio stations (he is meticulous, he says, in always nurturing relationships with key people in the local media) and he let them know that he would be attending the Summit and could offer first-person perspective. His efforts won him two rounds of publicity.

First, he got coverage prior to the Summit for being a local service-provider who would be going to the event. Second, he got publicity while he was in Philadelphia. After President Clinton's speech, for instance, Gary called one of the largest Allentown-area stations, and was put on the air during drive-time (the afternoon "rush hour," when listenership is highest). "I basically became their on-the-scene commentator on the president's speech and the Summit," he recalls.

This kind of vigorous courting of the media is "essential" for any charity that wants "to survive in the incredibly competitive world of nonprofits today,"

Gary argues. "The inescapable fact is that if you're a nonprofit or a charity, you're engaged in a competitive activity. You have to view it as competitive. As rough as it might sound, you're in a win/lose proposition. If you don't put your resources to a winning use, you'll lose-and be out of the business of helping others."

If you're as successful as he was in winning an opportunity to become sort of a freelance reporter on a social issue, keep in mind some basics of radio journalism. Facts should be conveyed clearly and accurately. Keep your sentences short. Use words that carry color and meaning. Make the chronological presentation orderly and understandable.

THE GREAT WORLD OF TALK RADIO

In addition to the above methods of getting your message on the radio, there is also an entire world of talk radio that offers you instant access to the airwaves.

In fact, talk radio offers excellent possibilities for organizations with a socially significant message, especially if you have someone in your organization who can be seen as an expert in a field.

(Ironically, the more you appear on talk radio, the more you become an expert, as one's expertise usually gains a heightened status from being on the radio.)

One advantage of some talk-radio shows is that their audiences may be more affluent, with more money to invest. This observation should perk up ears among charities and nonprofits looking for donors.

But while talk-radio provides fertile ground for publicity, you should still remember that radio stations operate not to perform charity but to generate ratings so they can make money.

So they're not going to invite a spokesman for a charitable group on who has nothing interesting to talk about.

They're not going to devote their time to conversations about next weekend's fundraising car wash.

This means that your creativity is highly tested if you seek to get on talk radio, just as with all other aspects of promotional campaigns. When you contact a radio station producer to suggest focusing on something that has to do with your nonprofit cause, the producer is going to ask what's unique and interesting about your subject: What is it that will grab listeners and keep them from pushing another button on the dial?

That's the question you have to ask yourself about every idea you consider pitching to any media outlet. You have to be able to answer it again and again during your marketing efforts. If you can't answer it, you have no business doing promotion in the first place.

One wonderful advantage of radio today is that you don't have be in the studio to perform your part. You can be on the phone, calling from your office, car, or from across the country. You are simply "patched in" to the show, with the audience knowing nothing about where you are located.

Interviews on talk-radio programs can vary from fifteen min to an hour in length. On many shows, guests are also asked to take calls from listeners.

If you have an opportunity to be on a talk, how, it is useful to give your host a list of ten to fifteen questions that you would like to be asked.

Although there is no guarantee your questions will be used, many hosts appreciate having your questions supplied because they interview such a wide variety of guests that they can't be well-versed on all the subjects under discussion. Your questions therefore act as pointers and cues that make them look intelligent and knowledgeable.

On the other hand, be careful about getting too scripted. When an organization seeks to get on talk shows, it is best to choose the person among its staff or officials who is most knowledgeable and articulate about the group and its work and can ad-lib.

Many shows like to be flexible, taking a diversion from the announced subject. After all, nothing runs as smoothly when it's scripted. The worst shows are the ones where they just read off a list of questions. So be sure your spokesperson is comfortable talking on his or her feet.

Here are a few additional pointers for targeting talk radio.

? To increase your chances of being on radio stations around the country, submit your name and organization's project to Newsmaker Interviews, a publication to which dozens of radio stations across the country subscribe. It lists potential guests and their topics in detail.

? Another publication to consider is The Yearbook of Experts, Authorities and Spokespersons, which provides an "encyclopedia of sources" to subscribing hosts and producers from media outlets nationwide. It has a Web site: www.yearbooknews.com.

Talk-radio producers are heavily worked, almost always busy lining up guests and arranging the logistics of each program. You might not reach a producer the first time you try calling. Persistence is usually required.

? When you call a talk-radio producer, show that you know something about the program by mentioning a recent topic or guest.

? Try to link your idea with some issue or event that's in the news. Most producers look to the headlines first in trying to line up show topics.

? If you can inject controversy into your topic, you have an advantage in trying to get a guest spot. Talk radio generally thrives on dramatic issues and exchanges. It isn't supposed to be sleep-inducing.

Look for the third part of this article, next week.

Michael Levine is the founder of the prominent public relations firm Levine Communications Office, based in Los Angeles. He is the author of Guerrilla PR, 7 Life Lessons from Noah's Ark: How to Survive a Flood in Your Own Life. He is available as a keynote speaker. He can be contacted by email: [email protected]

GuerrillaPR.net is a resource for people that want to get famous in the media, without going broke. http://GuerrillaPR.net

In The News:

Think Tank: The ‘P.R. Girls’ Debunking Stereotypes, Driving Results  WWDJessica Schaefer is founder and ceo of Bevel, a public relations consultancy driving quantifiable results in fintech, hedge funds and more.
Provoke Piers: PR agency launches tool for triggering Piers Morgan  PRWeekIt's becoming the PR tactic du jour - and now a PR agency has launched a website dedicated to generating campaign ideas to trigger Piers Morgan. News.
Infographic: Your social media marketing checklist - PR Daily  PR DailyBy Ted Kitterman · @tedkitkat. Jan. 17, 2019. SHARE. Click Here to Expand. Click Here to Expand. Not every social media task has to be done every day—but ...
30 jobs in the PR and marketing world - PR Daily  PR DailySo, you're going to pursue an education in communications? Congratulations, deciding your major is a big step toward achieving a fulfilling career. Now that you ...
PR tender issued in effort to attract more British tourists  The Irish TimesTourism Ireland says opportunities to entice visitors from Britain persist despite Brexit.
Target Restructures Communications & Marketing Amid PR Agency Review  The Holmes ReportMINNEAPOLIS — Target has upped its two top marketing execs — Katie Boylan and Rick Gomez — as part of a larger revamp of how the retail giant handles its ...
Hostels giant Generator appoints UK agency to Europe brief  PRWeekOne of Europe's institutions on the backpacking circuit, hostels business Generator, has appointed London-based travel representation and PR consultancy Hills ...
FleishmanHillard Middle East incorporates into Omnicom's Impact BBDO  PRWeekFleishmanHillard has incorporated its Middle Eastern business into Impact BBDO, the regional network owned by Fleishman parent company Omnicom, ...
Suspect in Tema port PR manager's murder remanded  GhanaWebThe Tema TDC Magistrate Court has remanded into prison custody the houseboy of the murdered Marketing and Public Relations Manager of the Tema Port, ...
PR: JB Hunt Q4 & FY 2018 results  The LoadstarPRESS RELEASE. “LOWELL, Ark., January 17, 2019 – J.B. Hunt Transport Services, Inc., (NASDAQ:JBHT) announced fourth quarter 2018 net earnings of $88.7 ...
When the public relations industry does PR for itself  Financial TimesEarlier in January, BBC Radio 4 broadcasted the Art of Public Relations, a show which featured actual public relations specialists. What followed was a strange ...
How to prove your PR value in 2019  G2 CrowdPublic relations and marketing work very closely that, often, the lines get crossed. If you're a PR professional, learn tips on how to prove the importance of your ...
Huawei Reviews Global Consumer PR Support  The Holmes ReportSHENZHEN — Huawei is reviewing global PR duties for its consumer devices, the Holmes Report can reveal, as the Chinese tech giant increasingly relies on its ...
Expanding Rocco Forte Hotels group appoints UK PR agency  PRWeekPRCO has been appointed as the UK PR agency for Rocco Forte Hotels. The group has a portfolio of 11 hotels and resorts in iconic destinations, with several ...
How This PR Maverick Utilizes The Power Of Networking To Grow Her Business  ForbesLiza Anderson, founder of Anderson Public Relations Group, is a Hollywood public relations maverick who understands the power of hard work and networking.
ANALYSIS: At UN, another PR ‘victory’ for Abbas  The Jerusalem Post - Israel NewsOne official called it a “major public relations victory for President Abbas and Palestine.”
OPEC Mulls US PR Push - Thu., Jan. 17, 2019  O'Dwyer's PR NewsThe Organization of Petroleum Exporting Countries, which supplies 40 percent of the world's oil, is considering a PR program in the US to bolster its image.
7 PR Trends That Will Help You Prepare For 2019  Inc.Building trust -- with clients, with journalists, with audiences -- is still the name of the PR game. It's only the tactics that have changed.
Only 10000 expected at DC Women's March, amid PR battle and clash with National Park Service  WUSA9.comThe expected attendance figures have not been previously reported and are recorded within a final permit issued by the U.S. Department of the Interior.
UK PR agencies (and groups) to watch in 2019  PRWeekUK PR agencies (and groups) to watch in 2019. From PR Week.
Unai Emery is having none of Ozil’s PR campaign… and even Arsenal stars are fed up with German star’s mood swi  The SunSunSport's Chief Football Reporter claims nobody knows what to do with the £350000-a-week German midfielder.
Letter: DM editorial treats climate change as PR problem  Charleston Gazette-MailI look forward to the Friday paper when the Daily Mail WV section features a development theme and the editorial interprets it. With the “Sun, wind, and ...
Ashish Tiwari, head digital marketing and PR at Hero Cycles, steps down  ETBrandEquity.comHe was also behind one of the most successful moment marketing initiative during Kerala floods, which was appreciated by the likes of Mr Shashi Tharoo..
Why McDonald's doesn't fight social media wars  PRWeekThe home of the Golden Arches has a reason for staying silent in the face of social media attacks by competitors such as Wendy's and Burger King. News.
Ashish Tiwari, head Digital Marketing & PR at Hero Cycles, steps down  afaqsAshish led the digital marketing & PR team for the last two years.
From Boardroom to Living Room: How Facebook’s Many PR Initiatives Intertwine to Deliver Its Messaging  AdweekOn the bad side of the news spectrum, Facebook has been dealing with crisis after crisis after crisis after crisis. On the good side, the social network continues to ...
Metro PR Cofounders Tess Finkle And Laura Michael On Finding The Yin To Your Yang In Business  ForbesTess Finkle likes to call Laura Michael the yin to her yang. It's an endearing sentiment from the two cofounders of Metro PR, a female owned-and-operated ...
MWWPR hires Ogilvy vet Michelle Rios to lead DC office  PRWeekWASHINGTON: MWWPR has hired Michelle Rios as EVP of corporate affairs and MD of its Washington, DC, office. Rios started the job on January 14.
Why everyone wanted to get their hands on McDonald's MacCoins  PRWeekCompany: McDonald's. Campaign: MacCoin. Agency mix: Golin (strategy, PR), in-house (strategy, execution) Duration: August 2018 - December 2018. In honor ...
Crisis and PR Experts Are In Agreement About R. Kelly’s Future  VultureR. Kelly needs to keep his mouth shut and disappear. That's the near-unanimous feeling of the millions of people who watched Lifetime's Surviving R. Kelly ...
Radisson Dubai Deira Creek appoints senior PR and marketing manager  Hotelier Middle EastPeruvian national Clara De Lama has worked in Europe and the UAE.
Ikea seeks agency for new global PR account  PRWeekAround half a dozen agencies have been contacted to pitch for the account, with the world's largest furniture retailer focused on consultancies with a global ...
Confessions of a PR person: ‘Companies have been burned by PR firms a lot’  DigidayIn our latest Confessions series, a publicist reveals how they were poached by a client.
PR pros: Gillette's 'clunky' masculinity campaign 'not the best an ad can get'  PRWeekPR pros: Gillette's 'clunky' masculinity campaign 'not the best an ad can get'. From PR Week.
PR: Fomo2Moon - A Blockchain Lottery for Everyone  Bitcoin NewsTired of blockchain projects that hoard your money without delivery? Fed up with the infinitesimal winning chance of traditional lotteries? What if there's a Lottery ...
Trump tried to deny Hurricane Maria relief money to Puerto Rico  VoxA Washington Post article on the resignation of deputy Housing and Urban Development Secretary Pam Patenaude, a housing policy professional who's been ...
FACT CHECK: Were US Democratic Lawmakers 'Partying' in Puerto Rico During the Government Shutdown?  Snopes.comDemocratic Party lawmakers were "partying" at a Puerto Rican retreat scheduled in the middle of the partial federal government shutdown.
Global software company Citrix appoints Northern Europe head of comms  PRWeekGlobal software company Citrix appoints Northern Europe head of comms. From PR Week.
Ten names leadership team across publicity, social and PR strategy  mUmBRELLA*Network Ten has appointed new leaders across publicity, social media and PR strategy, which will see marketing and social media boss, Brad Garbutt, step.
Cathay Pacific's second pricing blunder: A silver lining for PR?  Marketing InteractiveFor the second time running withing the span of a month, Cathay Pacific has again mistakenly offered hugely discounted prices on its first class flights. This time ...
Soul food in Puerto Rico  The HinduFrom mashed plantain to sweet sticky rice, breakfast on this Caribbean island is the perfect way to experience its melting pot of culinary traditions.
Democratic delegation’s trip to Puerto Rico becomes a target for Trump  Washington PostSAN JUAN, P.R. — It had been planned for months: the largest-ever congressional delegation to Puerto Rico. It would start with briefings on the continuing ...
This Is a Test From PR Newswire  PRNewswireCLEVELAND, Jan. 17, 2019 /PRNewswire/ -- This is a test from PR Newswire. This is a test from PR Newswire. "This is a test from PR Newswire." This is a test ...
How to PR your life and influence people  New Zealand HeraldCould individuals benefit from applying the principles of PR to their own lives?
Republican congressman Jason Smith apologises for shouting ‘go back to Puerto Rico’ during tense debate  The IndependentA Republican congressman apologised for shouting “Go back to Puerto Rico“ on the House floor on Thursday, said California's Democrat representative, Tony ...
Where do you stand on Gillette's provocative ad?  PRWeekGillette's provocative We Believe ad, which calls on men to change their behavior in light of the #MeToo movement, has received a mixed reaction from ...
Workplace wellbeing: how PR agencies are tackling mental health  PRWeekWith mental health rising rapidly up the political and cultural agenda, it is no surprise that PR agencies are now focusing more intently on the psychological ...
HUD official quits over Trump's attempt to block Puerto Rico hurricane recovery funds  SalonDeputy HUD Secretary Pam Patenaude reportedly quit after battling against Trump's effort to defund hurricane relief.
PR: Prime XBT $1,000,000 giveaway returns after being suspended due to huge interest  CoingapeLast Friday, January 11th, a new cryptocurrency trading platform, Prime XBT, announced the official start of the largest giveaway in 2019. The giveaway, which ...
What “Hamilton” in San Juan Means to Puerto Rico  The New YorkerMichael Schulman on Lin-Manuel Miranda's return to “Hamilton” this month, bringing the play to the Centro de Bellas Artes Luis A. Ferré, in San Juan, Puerto ...
Trump tried withholding disaster relief funds from Puerto Rico  MSNBC"Not *content* to simply throw paper towels at the people of Puerto Rico's suffering," says Chris Hayes, "Donald Trump has been working actively from the White ...
Breakfast Briefing: 5 things to know Thursday  PRWeekTrump's lawyer Cohen stiffed a firm hired to rig polls; Cardi B is upset about the shutdown; a proposed new Federal privacy agency; Facebook kills more fake ...
Lin-Manuel Miranda Brings ‘Hamilton’ to a Troubled but Appreciative Puerto Rico  The New York TimesThe show's creator hopes its 17-day run in San Juan will call attention to the struggling island's needs as well as its riches.
P.E.I. PR referendum road show launches this week  CBC.caGerard Mitchell, P.E.I.'s commissioner for the referendum on proportional representation, says his most important job is making sure Islanders understand the ...
Why the White House is attacking Democrats for traveling to Puerto Rico, explained  Vox.comPresident Donald Trump on Monday attacked roughly 30 House and Senate Democrats for traveling to Puerto Rico over the weekend amid a partial government ...
'Shockingly inaccurate', 'wholly unfair', 'naive' - pros slam PR episode of The Media Show  PRWeekPR professionals are up in arms about how the industry has been characterised on a public relations episode of BBC Radio 4's The Media Show. News ...
IG Ibrahim Idris lays foundation of Police PR school  The PunchThe Inspector General of Police, Ibrahim Idris, on Friday laid the foundation of the Nigeria Police Public Relations School in Ilorin. The IGP, ...
After beating cancer, Mark DeMoss, founder of America's largest Christian PR firm, to close business  The Christian PostTwo years after being diagnosed with cancer and beating it, Mark DeMoss, founder of DeMoss, which market's itself as America's largest PR agency serving ...
'We love them and we didn't forget': Jimmy Fallon tells Puerto Rico with his show  NBCNews.comJimmy Fallon said Tuesday's "Tonight Show" episode, taped in Puerto Rico with "Hamilton" creator Lin-Manuel Miranda is his way of supporting the island, ...
Nicola Sturgeon and Alex Salmond in PR war over 'smear' her chief of staff knew about sexual misconduct inquiry  Telegraph.co.ukNicola Sturgeon and Alex Salmond were yesterday embroiled in public warfare over "smears" claiming she misled the public about when her chief of staff knew ...
San Sebastián Festival begins in Puerto Rico  9News.com KUSAThe San Sebastián Festival in Old San Juan, Puerto Rico is the largest in the U.S. territory and one of the largest in the Caribbean region. According to ...
A Wave of Daytime Killings Has Puerto Rico on Edge  The New York TimesThe killing of Kevin Fret, a gay musician with a huge social media following, is only the latest in a series of brazen murders that have plagued Puerto Rico.
Ex-Barnsley Chronicle journalist takes up Distract PR role  HoldTheFrontPage.co.ukA former regional journalist has taken up a new role as PR chief at a digital marketing firm. Mike Shields, left, has been appointed head of PR at Lincoln-based ...
White House Slams Democrats For Puerto Rico Vacation During Shutdown  The Daily CallerSarah Sanders harshly criticized Democratic lawmakers for flying to Puerto Rico for a political event and vacationing during a partial government shutdown.
PR management firm Cision is acquiring Falcon.io to expand into social media marketing  TechCrunchSocial media has become a primary conduit for getting the word out, in some cases proving to be an even stronger force for publicity than more traditional media ...
Wave of Killings Showcase Puerto Rico's Ongoing Weakened Security  Insightcrime.orgA string of brazen homicides in Puerto Rico, some in broad daylight, has shocked residents and drawn attention to the weakened state of local law enforcement ...
PR: ABCC To Suspend Release Of AT Tokens  CoingapeSingapore: ABCC Exchange, the Cryptocurrency Exchange based in Singapore, has recently announced that it will be stopping the release of AT tokens under ...
Don Omar Talks Comeback, Violence in Puerto Rico, & New Music: Exclusive Interview  BillboardIn an exclusive interview with Billboard, Don Omar opened up about new music, the aftermath of hurricane Maria, his return to Puerto Rico, the state of Latin ...
Puerto Rico governor hits Trump over talk of using disaster funding for wall | TheHill  The HillPuerto Rico Gov. Ricardo Rosselló on Friday tore into President Trump over reports he might reallocate natural disaster funding to build a border wall, warning ...
Small Fry Basketball Team Places 2nd at PR Invitational Tournament  St. John SourceIn preparation for the International Small Fry Basketball Championships to be held in Orlando, Fla., the St. Croix Small Fry All Stars Basketball Team traveled to ...
30 Democrats in Puerto Rico with 109 lobbyists for weekend despite shutdown  Washington ExaminerSome 30 Democratic lawmakers left the government shutdown behind Friday on a chartered flight to Puerto Rico for a winter retreat with 109 lobbyists and ...
Madonna Signs With Public Relations Vet Kelly Bush Novak  VarietyMadonna has a new public relations team. The singer has signed with Kelly Bush Novak of ID, whose clients include Serena Williams, Alfonso Cuarón, Ben ...
Aurelius's Puerto Rico Bankruptcy Battle Takes an Unexpected Turn  Institutional InvestorIn August of 2017, Mark Brodsky's Aurelius Capital filed a constitutional challenge to the board overseeing Puerto Rico's bankruptcy. This week, that board ...
PR: Write off Crypto Losses With CoinTracking.info  Bitcoin NewsLast Thanksgiving, Bitcoin was in the middle of a bull run that would result in a record high of $19511 just before Christmas. Now, Bitcoin is worth just $3752.
US shutdown threatens to delay major Puerto Rico debt case  New Zealand HeraldSAN JUAN, Puerto Rico (AP) — The federal government shutdown could delay the outcome of a major debt restructuring case in Puerto.
Embattled tech company Huawei is looking for a new PR person in Canada  Daily HiveThe Canadian branch of Huwawei has a opening in its public relations / communications department –as the company's Public Relations Director.
EXCLUSIVE: East Alabama man wanted in 1985 Capital Murder arrested in Puerto Rico  WRBLCHAMBERS COUNTY, Ala. (WRBL) An East Alabama murder suspect on the run for nearly 34-years has been captured. News 3 has confirmed 57-year-old ...
NB Power launches PR campaign for revived smart meter plan  CBC.caNB Power is going on a public relations campaign to garner support for its smart meter plan. The utility is planning public consultations before it brings the ...
PR: Dentacoin Trusted Reviews Revamped Version Released  Bitcoin NewsThe Netherlands-based Dentacoin Foundation released a brand new version of Dentacoin Trusted Reviews. The first blockchain-based platform for verified, ...
GOP Congressman Yells 'Go Back to Puerto Rico' at Democrats on the House Floor  SplinterAn attempt at a voice vote on the House floor Thursday was abandoned after it devolved into a shouting match, according to The Hill. The vote, proposed by ...
PR: ACD and Bitcoin.com Have Teamed up to Launch Payments With Bitcoin Cash  Bitcoin NewsBitcoin.com CEO Roger Ver has announced a strategic partnership within the cryptocurrency space between his company and the Tokyo-based ACD Inc ...
Must Read: Mike Ashley PR spin now in full swing as Newcastle United move into middle of January  The MagThese increasing instances of Mike Ashley PR spin show the Newcastle owner is now putting massive efforts into distorting the true picture.
Puerto Rico bankruptcy decision a death star for Wall Street  American ThinkerA U.S. bankruptcy court decision wiping out half of Puerto Rico's general obligation bonds represents a potential Death Star precedent against Wall Street ...
Facebook To Victoria's Secret, 5 Biggest PR Disasters Of 2018  NDTV NewsCompanies from Facebook to Victoria's Secret gave themselves completely avoidable black eyes.
Inside Residente and Bad Bunny’s Meeting with Puerto Rico Governor Rosselló  Rolling StoneEarly on the morning of January 11th — at roughly 2 a.m. in San Juan, Puerto Rico — an unusual broadcast aired live from Bad Bunny's Instagram account.
Jimmy Fallon and José Andrés Discuss Puerto Rico on ‘The Tonight Show’  EaterAs part of his week-long celebration of Puerto Rico, Tonight Show host Jimmy Fallon took a break from zip-lining through the jungle and guest-starring in ...
Karl Stefanovic: PR experts reveal what went wrong for Today hosts  NEWS.com.auFor years, Karl Stefanovic's loveable larrikin schtick ensured he was one of Aussie TV's most bankable stars — until it all came crashing down.
PR: XRP Is Now Available on EO.Finance  Bitcoin NewsWe are pleased to announce that Ripple XRP has been added to EO.Finance! For those unaware, XRP is currently the second largest cryptocurrency in terms of ...
Samsung went on a week-long PR Blitz for their Next-Gen Folding Smartphone while Xiaomi tried to steal the Show  Patently AppleOn Monday Samsung sent out invitations to their Galaxy S10 unboxing event that will take place in San Francisco on Wednesday February 20. The hint within ...
Trump denies US House Speaker Nancy Pelosi military aircraft for 'public relations trip' to Brussels and Afghanistan  The Japan TimesIt took President Donald Trump one day to flex his executive power back at House Speaker Nancy Pelosi, denying her an aircraft to visit troops abroad in ap.
WATCH: Rob Schmitt Confronts Sen. Menendez on Puerto Rico Beach Photo  Fox News Insider"Fox & Friends First" host Rob Schmitt tracked down Sen. Bob Menendez in Puerto Rico Monday after the New Jersey lawmaker was photographed on a beach ...
Puerto Rico Tests the Trump Strategy to Wipe Out Debt  BloombergA federal oversight board says more than $6 billion of bonds should be declared null and void. Trump spoke about erasing the island's debt in 2017.
Disgraced former MP sets up PR firm on release from jail  Brisbane TimesDisgraced former Queensland state MP and convicted fraudster Scott Driscoll is out of jail and advertising his services as a public relations and branding ...
More than 30 members of Congress will visit Puerto Rico during Hamilton's opening week  CBS News"They'll get to experience firsthand the needs of the island," said Lin-Manuel Miranda's father, Luis Miranda.
Lin-Manuel Miranda’s Passion for Puerto Rico  The New York TimesThe island has shaped the “Hamilton” creator's identity. Now he's bringing the musical to San Juan, and things are getting complicated.
Jimmy Fallon seen dancing in the Puerto Rico streets as he prepares for hurricane relief show  Daily MailJimmy Fallon is getting ready for a special episode of The Tonight Show from Puerto Rico, which will benefit hurricane relief efforts, with the host spotted dancing ...
Violence in Puerto Rico: Top FBI official says there's a "crisis of violence" in Puerto Rico  CBS NewsVega Alta, Puerto Rico — The top FBI official in Puerto Rico said the island is facing a "crisis of violence" and has asked the agency for more personnel and ...
Why Puerto Rico Is No. 1 on Our Places to Go List  The New York TimesRecovering from Hurricane Maria, in 2019 the island represents so many fragile spots around the globe.
We Regret To Inform You That Hedo Türkoğlu Does PR For An Authoritarian Now  DeadspinProbably you have not thought about journeyman Hedo Türkoğlu in quite some time. Here's a timely reminder that he has been, since 2016, a “chief advisor” to ...
Puerto Rico's former police chief won't go outside after 6 p.m. amid violence, officer shortages  CBS NewsSo far this year, 22 people have been murdered on the island that was devastated by Hurricane Maria nearly 16 months ago.

Publicity: When Calling a Reporter, Keep it Short

When you are planning to call a reporter for the... Read More

What Many PR Users Ignore

Simply that the behaviors of their most important outside audiences... Read More

Asian Media Relations: Increase Your Profile and Image in China

China's media is booming creating opportunities for marketing-savvy businesses. But... Read More

Passing the PR Bar

The public relations bar, should such a proficiency measure ever... Read More

Which PR? Judge for Yourself

You are a senior business, non-profit or association manager. So,... Read More

Rise of the Creative Class

The fast changing dynamics of the world economy is forcing... Read More

PR Essential to Your Success

Whether you are a business, non-profit or association manager, your... Read More

Financial Planners, Want Free Marketing and Publicity? The Key is Understanding the Media

The media need you. Need the information and expertise you... Read More

Get Outsiders on Your Side

Especially good advice for business, non-profit and association managers whose... Read More

Media Training 101: When 60 Minutes Knocks On Your Door

You never know when 60 Minutes will knock on your... Read More

Writing A Press Release

News releases (also called press releases) are an important part... Read More

Is This the PR You Thought You Were Getting?

You know, where you do something positive about the behaviors... Read More

Cultivating Positive Media Relationships

Some people think that publicity is all about paparazzi snapping... Read More

Recessions Dont Last Forever!

It could, but what if it doesn't?Will you be prepared?Will... Read More

7 Tips to Get More Mileage Out of Your Online or Offline Publicity

You worked hard to get a story on your business... Read More

Financial Planners Publicity - Dont Wait, Media Folks Want Your Free Publicity

Looking to get your name into a magazine? You need... Read More

Managers Need Basic PR

True, because department, division or subsidiary managers for a business,... Read More

For Marketing-Minded Financial Planners, Small Publications Can Have Great Publicity Impact

Just because a publication is small doesn't mean that getting... Read More

Publicity - How to Write a Headline That Will Garner Free Publicity

Taking your ad and turning it into paragraph-style prose is... Read More

How To Create A News Angle

Think of a triangle. On the left, imagine the story... Read More

How PR Makes a Managers Life Easier

Things are pleasant for many business, non-profit or association managers... Read More

Media Relations - Ten Essential Tips to Use The Media to Market Your Business

In the 'Age of Scepticism' gaining media coverage is one... Read More

Achieve Media Attention for Your Business

Do you want to be quoted by the national press... Read More

The MOST Powerful Marketing and Advertising on the Planet!

It sounds too simple to be true, but it really... Read More

The Press Release is Dead (Now Will Somebody Please Tell the Clients?)

In competing for a piece of business not too long... Read More