Media Exposure Validates And Legitimizes Your Business

Although repetition is extremely important, there are times when advertising can help bring you a fast response.

If you're having a fire sale, you want to advertise. You can put an ad out in a day, control what it says, and pick where and when it will run.

Media relations should never be viewed as a quick fix; it is a cumulative process. It needs to be an ongoing part of your business plan.

The process involves placing a story after story, segment after segment. You slowly build the image of your company or product, and establish yourself as an expert in your field, as someone whom the media seeks out, as someone who is presented to the general public as newsworthy.

Celebrity chef and restauranteur Wolfgang Puck is a perfect example of practicing effective media placement. He has been actively promoting his restaurants, his cooking and his food lines for years. He's been on countless TV programs and featured in hundreds of print feature stories.

The result: There are millions of chefs in the world, but only one Wolfgang Puck.

Michael Levine is the founder of the prominent public relations firm Levine Communications Office, based in Los Angeles. He is the author of Guerrilla PR, 7 Life Lessons from Noah's Ark: How to Survive a Flood in Your Own Life.

GuerrillaPR.net is a resource for people that want to get famous in the media, without going broke. http://GuerrillaPR.net

In The News:

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Urvashi Rautela accuses her former PR Manager of character assassination in her latest tweet  Times NowBollywoof actress Urvashi Rautela has blasted her ex PR manager in her latest tweet. She also accused the person of assassinating her character – check out ...
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German food minister slammed over Nestlé 'PR' video  The GuardianGermany's minister for food and agriculture has been accused of allowing her office's social media channels to be used as a springboard for a “PR event” for ...
Cannes: How Can PR Break Down Stereotypes & Change Behaviour?  The Holmes ReportA Holmes Report/FleishmanHIllard panel looked at ways marketers can break through the stereotypes that are keeping them from reaching targeted ...
Racepoint Sheds Staff As Huawei Shifts Global Consumer PR Duties Europe/Asia MD Andrew Laxton among  The Holmes ReportLONDON — Racepoint has shed staff in its London office after losing out from key client Huawei's global consumer PR review, the Holmes Report can reveal.
PR: Anxone Provides Multi-Layer Security For Crypto Storage  Bitcoin NewsHacking is a front and center issue for digital asset exchanges. Especially given its worrying year-over-year increases, from US$152mn in 2016 to US$950mn in ...
Stuart Terry departs Fleishman Hillard to launch PR agency We Are Different  mUmBRELLA*Head of consumer at TBWA's communications agency Fleishman Hillard, Stuart Terry, has left the business to launch his own PR and *content* agency We Are.
CommunicationsMatch Partners With Hispanic PR Association To Boost Members' Visibility  The Holmes ReportNEW YORK — Furthering its push for diversifying the industry, CommunicationsMatch has partnered with the Hispanic Public Relations Association, making ...
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DisposeRx Engages Amendola for Strategic PR, Content, Social Media and Marketing Strategy and Services  PRNewswireSCOTTSDALE, Ariz., June 11, 2019 /PRNewswire/ -- Amendola Communications, a nationally recognized, award-winning healthcare and health IT public ...
Leadbeater's Possum On Critically Endangered List, Giving It Extra Protections  10 dailyA tiny Australia possum will remain listed as critically endangered to ensure it remains a 'priority species' for government action, the Environment Minister has ...
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Bloomingdale Public Relations starts operating from Singapore  Exchange4MediaBloomingdale Public Relations, through Jaico Publishing House, recently worked with author Robin Sharma for his India tour.
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PR industry veteran Tony Tan launches new agency in Singapore  Mumbrella AsiaPR industry veteran Tony Tan has founded a new agency called Autonomy. Tan is founder and managing director of the Singapore-based agency. He was most ...
Wizspk Communication bags PR & Social Media mandate for 'Bottles for Change'  Exchange4Media'Bottles for Change' is an initiative by Bisleri International.
Urvashi Rautela bashes former PR manager for assassinating her character; read post  Deccan ChronicleUrvashi was trolled for posting a cosy picture with Virat Kohli's wax statue on social media.
McWilliam's Wines Group adds Dialogue PR and Molasses to public relations and branding accounts  mUmBRELLA*McWilliam's Wines Group has undergone an agency reshuffle, appointing Dialogue PR to its public relations account and Molasses to manage its brand design.
Official Website of the Tigers  HULL CITY TIGERSThe role sits within the Marketing & Communications Department, with the successful candidate expected to lead the newsroom team. A full description of the ...
Wizspk Communication awarded PR mandate for SHEIN India  Exchange4MediaWizspk Communication will manage SHEIN India's overall communication repertoire.
Podcast: The Rise of Virtual PR Agencies  The Holmes ReportThe PR Network's Nicky Regazzoni and George Blizzard join the Echo Chamber.
PR agencies don't do enough strategy  mUmBRELLA*PR agencies don't do strategy. This is a bold declaration, admits Peter Roberts, but one that is tempered by the acknowledgment that strategy is hard, and output ...
Judge rejects expat mum's bid to give up Singapore PR status. She thought son could skip NS.  TODAYonlineSINGAPORE — A Family Court judge has dismissed a Portuguese mother's application to move her two young children from Singapore to the United Kingdom.
T Vijay Kumar Reddy AP's new Commissioner of I & PR  The Hans IndiaThe State government appointed T Vijay Kumar Reddy, Additional Director, Press Information Bureau of India, as Commissioner of AP Information and Public ...
RPSC Recruitment 2019, Apply Online for 23 Public Relation Officer PRO Posts  Jagran JoshRPSC Jobs 2019: Rajasthan Public *Service* Commission (RPSC) has invited applications for the recruitment of Public Relation Officer (PRO) Posts in ...
Waitrose’s package-free shopping is a PR move that will change little  The GuardianLike trials selling misshapen veg and pushes on sustainable fish, it is just another fashionable supermarket spasm, says journalist Tony Naylor.
Avon reveals raft of promotions with Khan made head of PR  The BooksellerAvon has unveiled a number of promotions across the division, with Katie Loughnane, Sabah Khan and Molly Walker-Sharp all stepping up to new roles, as well ...
Paul Pogba agent Mino Raiola hiring Juventus PR to improve shocking image of his agency  The SunEnrica Tarchi has been targeted to work on building up the public perception of controversial transfer fixer Raiola and his stars.
PR and the power of speech  Business MirrorTHERE is no other accomplishment one can have—including PR professionals—that can so quickly make a career and secure recognition than the ability to ...
PR: dClinic Partners With Indonesian Hospital BP Batam  Bitcoin NewsBatam (Indonesia) and dClinic will be world leaders in Healthcare Blockchain technology by bringing together a significant number of partners to help deliver a ...
First Nations ownership in Trans Mountain poses public relations problem for opponents  Vancouver SunThe re-approval of the Trans Mountain expansion throws open the door for pro-pipeline First Nations to gain an ownership stake in the project, which could pose ...
US being cast as 'disgraceful' villains is PR gold for the Women's World Cup  CNNEvery good story needs a good villain, and the Women's World Cup in France may just have discovered its very own in the shape of the US Women's National ...
Podcast: Why Public Relations & SEO Need Each Other  The Holmes ReportThreepipe, Ready10 and 10 Yetis Digital join the Echo Chamber.
India-national who became Singapore PR jailed for evading NS for five years  The IndependentPavithran ignored this order and went ahead to enroll in university in India. He only returned to Singapore in June 2016. Photo: Thirumal Pavithran FB. Author.
Business Extra: Adnoc on fertile ground, Boeing's troubles and Facebook's latest PR push  The National'The National' breaks down the week's business headlines.
Mike Ashley PR campaign now moving up through the gears as Rafa Benitez contact ends in 8 days  The MagLooks like things are set to go up a few notches with Mike Ashley and a PR push in the coming days, weeks… It feels like the entire football club is in limbo.
Amaravati: New I& PR Commissioner takes charge  The Hans IndiaTumma Vijay Kumar Redy, IIS, I&PR Commissioner called on Chief Minister Y S Jagan Mohan Reddy at latter's residence at Tadepalli on Tuesday.
PR Council Will Require Members To Pay Interns At Least Minimum Wage  The Holmes ReportNEW YORK — In a move aimed at boosting diversity, the PR Council will require all of its member agencies to pay US interns at least their market's minimum ...
PR: TRCE - Crypto Exchange Set To Launch In Q4 2019  Bitcoin NewsThe Real Cryptocurrency Exchange (TRCE) is a Seychelles Cryptocurrency company headquartered in Buenos Aires, Argentina (2019) with plans to open ...
No plans, no budget: 'Trump Heights' inauguration slammed as a PR stunt  The Times of IsraelOpposition MK notes that there's 'no binding decision to implement' pledge to name Golan town after US president.
Boris and Trump show us the PR tactics that work  Irish ExaminerIf the public want a sustainable future, we need to return to deriving our entertainment from concerts, soccer matches, and get-togethers, not from loud-mouthed ...
NRA Faces Uncertain Future After Departure of Longtime PR Firm  NewsweekAckerman McQueen, the controversial Oklahoma-based public relations firm widely regarded to have helped shape the National Rifle Association (NRA) into a ...
Port Hawkesbury town council hires PR agency to find out answers on proposed Inverness airport  Cape Breton PostThe Town of Port Hawkesbury has hired a government public relations firm in Ottawa to seek out answers to questions it has on a proposed airport for the village ...
Ready 10 wins snack-bar launch that involves bringing the sport of 'tag' to the UK  PRWeekReady 10 is bringing the sport of tag to the UK for a new snack-bar client in its "most ambitious project to date", PRWeek can reveal. News · Tweet ...
Puerto Rico Cultivates Its Own Kind of Pride  gaycitynews.nycPride runs strong in Puerto Rico. That goes equally for the LGBTQ community and for the “fuerza Puerto Rico” power that rallied the island after 2017's ...
PR firm Big Ideas hired to 'rig' decision on Holocaust memorial site  The TimesThe government has been accused of rigging its campaign to build a £100 million Holocaust memorial next to the Houses of Parliament.Thousands of positive ...
5 Things to know for June 24: Iran, 2020, Dominican Republic, protests, women's soccer  NBC2 NewsLooking for the most "Instagrammable" spots in the nation? Well, as they used to say, there's an app for that. Here's what else you need to know to Get Up to ...
Golin hires Pfizer vet Rachel Hooper as healthcare media relations lead  PRWeekNEW YORK: Golin has hired Pfizer veteran Rachel Hooper to lead healthcare media relations for the firm. Hooper reports to Golin's global president of ...
Nike's Air Force 1 Low Puerto Rico Shoes Illustrated a Lack of Cultural Competency  AdweekIt could've been avoided had a more diverse team been employed.
For Those Missing Puerto Rico, 'En Mi Viejo San Juan' Is Both Anthem And Lament  NPRThe official anthem of the capital city, "En Mi Viejo San Juan" also serves as a nostalgic lament, evoking memories of the island for the many forced to leave it ...
Purplebricks hires PR firm that aims to  Estate Agent TodayPurplebricks has hired the Weber Shandwick PR firm to handle much of its non-investment related public relations. Weber Shandwick has its global ...
Sushma Swaraj’s dig over fake appointment & Owaisi’s ‘PR kiya toh darna’ jibe at BJP  ThePrintNew Delhi: Former external affairs minister Sushma Swaraj met Vice-President Venkaiah Naidu — which led many on Twitter to conclude that she has been ...

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