Media Exposure Validates And Legitimizes Your Business

Although repetition is extremely important, there are times when advertising can help bring you a fast response.

If you're having a fire sale, you want to advertise. You can put an ad out in a day, control what it says, and pick where and when it will run.

Media relations should never be viewed as a quick fix; it is a cumulative process. It needs to be an ongoing part of your business plan.

The process involves placing a story after story, segment after segment. You slowly build the image of your company or product, and establish yourself as an expert in your field, as someone whom the media seeks out, as someone who is presented to the general public as newsworthy.

Celebrity chef and restauranteur Wolfgang Puck is a perfect example of practicing effective media placement. He has been actively promoting his restaurants, his cooking and his food lines for years. He's been on countless TV programs and featured in hundreds of print feature stories.

The result: There are millions of chefs in the world, but only one Wolfgang Puck.

Michael Levine is the founder of the prominent public relations firm Levine Communications Office, based in Los Angeles. He is the author of Guerrilla PR, 7 Life Lessons from Noah's Ark: How to Survive a Flood in Your Own Life.

GuerrillaPR.net is a resource for people that want to get famous in the media, without going broke. http://GuerrillaPR.net

In The News:

This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news

Forbes

How The 'Language Of Inclusion' Revolutionizes Crisis PR
Forbes
How does this apply to crisis PR? I used Julie's methods, from her consultations with me, on how to apply this language to client situations we're currently aiding. It's clear businesses can turn many situations around, and benefit almost any situation ...


The Guardian

Rudy Giuliani admits 'Spygate' is Trump PR tactic against Robert Mueller
The Guardian
Former New York City mayor Rudy Giuliani said on Sunday that his repeated imputations of a supposed scandal at the heart of the Robert Mueller investigation – which Donald Trump calls “Spygate” – amounted to a tactic to sway public opinion and limit ...

and more »

Deadline

Rogers & Cowan PR Great Paul Bloch Has Passed Away | Deadline
Deadline
In a sad note heading into the Memorial Day holiday weekend, Rogers & Cowan chairman and stalwart publicist Paul Bloch has died at age 78. He had been ...

and more »

The Hill

Trump and Kim fight PR war after canceled summit
The Hill
Bruce Klingner, a former CIA deputy division chief for Korea who is now at the conservative Heritage Foundation, said the latest developments aren't so much a public relations campaign as a negotiating tactic. He also suggested it was possible ...
US-North Korea summit: PR coup for Kim Jong-un as chaotic Trump administration wastes golden opportunityThe Independent

all 9,117 news articles »

Entrepreneur

Are Your PR Efforts Falling Flat? Here's How to Fix It
Entrepreneur
A well-executed public relations campaign has the ability to take your business to the next level and grant you exposure to new markets and audiences. However, when done incorrectly and not followed through on consistently, your PR campaign will not ...


Cashaa Will Enable Payments for the Billion Dollar Freelancer Marketplace Industry
PR Newswire (press release)
LONDON, May 27, 2018 /PRNewswire/ --. Cashaa will Enable Payments for the Billion Dollar Freelancer Marketplace Industry (PRNewsfoto/Cashaa). Cashaa announces its strategic partnership with Boon Tech, a blockchain based no-fee freelance ...


Quad-Cities Online

Forget the PR, Kruthoff takes state pole vault title | QC Prep Sports ...
Quad-Cities Online
CHARLESTON — Coming into the Class 1A IHSA state boys track and field meet, Erie-Prophetstown senior Kyle Kruthoff was just hoping to break his personal ...

and more »

Modern Ghana (press release) (blog)

Inbound PR: Spiros Interviews Iliyana
Modern Ghana (press release) (blog)
This is a 12-question interview with Iliyana Stareva, the creator of Inbound PR and the author of Inbound PR, the first book on this topic. Her book was published last month.- yeap, really hot off the press. Iliyana works for Hubspot, the company that ...


Alabama Power Long Paid PR Firm Tied to Fake Crowd Scandal
U.S. News & World Report
Alabama Power Long Paid PR Firm Tied to Fake Crowd Scandal. Documents filed with federal regulators show a California public relations company that hired people to attend public hearings on a New Orleans power project was paid millions by Alabama ...

and more »

Grand Forks Herald

PR-F-L foursome wins state with North Dakota's first 400 relay under ...
Grand Forks Herald
BISMARCK — Senior Beatrice Kjelland described the girls' Class B 4x100 relay Saturday at the State Track Meet as a redemption run for Park ...

and more »
Google News

Are You Dissing Public Relations

If you leave a star player sitting on the bench,... Read More

Marketing-Minded Financial Planners: Get Free Publicity by Choosing the Right Outlets

Sure, any publicity is good. But don't invest time and... Read More

Speaking to the Press

If you get the hang of speaking to the press... Read More

Talk Back Radio - Tips To Be A Star On-Air!

Talkback radio offers a fantastic opportunity to access thousands of... Read More

How Would You Ever Know?

Your important outside audiences behave in ways that stop you... Read More

Mind Your Own Business!

And the best way to mind your own business is... Read More

Why Do You Want PR?

To get someone's name in the newspaper or a product... Read More

Guerrilla PR- Chapter One

THE NATURE OF MEDIAThirty years ago, Marshall McCluhan, the father... Read More

PR: Lets Cut to the Chase

If your key ? that's KEY ? outside audiences don't... Read More

Custom Reasons for Custom Publishing

Once considered the stepchild of the publishing industry, custom publishing... Read More

Submitting A Press Release Can Benefit Your Business

A Press Release is a captive story that can be... Read More

What is GuerrillaPR Anyway?

Public relations is the art, as one of my colleagues... Read More

Public Relations

The wind of changes...The digital world has changed the form... Read More

The Ultimate PR Edge: Getting Reporters To Open Your E-Mails

You know that getting publicity is vital to the health... Read More

5 Critical Tests Every Press Release Must Pass

You've heard "them" say it, haven't you?By "them" I mean... Read More

This is the Power of PR

The power of public relations is its ability to alter... Read More

Permanent Press: Using Press Releases to Keep Your Company in the News

When is your best advertisement not an advertisement? When it's... Read More

Getting Articles Published - Eight Steps for Trade Publications

Trade publications present an excellent opportunity for organisations to gain... Read More

How to Write a Media Release That Wins You Coverage & Exposure

The Today show? The New York Times? Vanity Fair? What's... Read More

Business Community Relations 101 - Getting the Most Out of Your Chamber of Commerce Membership

Since the major part of a small business typically comes... Read More

A PR Question For Chinese Managers

As the practice of public relations in China continues to... Read More

The Four Seasons of Publicity - Building an All-Year Publicity

If you're like most publicity seekers, you probably think oneproject... Read More

Oprah! How to Appear on The Oprah Winfrey Show

Do you dream of being on Oprah Winfrey's television show?... Read More

Managers: Get Real, Please!

Personnel mentions in the newspaper and product plugs on radio... Read More

Ten Media Crisis Tips

No comment. These are probably the two most damaging words... Read More