Media Exposure Validates And Legitimizes Your Business

Although repetition is extremely important, there are times when advertising can help bring you a fast response.

If you're having a fire sale, you want to advertise. You can put an ad out in a day, control what it says, and pick where and when it will run.

Media relations should never be viewed as a quick fix; it is a cumulative process. It needs to be an ongoing part of your business plan.

The process involves placing a story after story, segment after segment. You slowly build the image of your company or product, and establish yourself as an expert in your field, as someone whom the media seeks out, as someone who is presented to the general public as newsworthy.

Celebrity chef and restauranteur Wolfgang Puck is a perfect example of practicing effective media placement. He has been actively promoting his restaurants, his cooking and his food lines for years. He's been on countless TV programs and featured in hundreds of print feature stories.

The result: There are millions of chefs in the world, but only one Wolfgang Puck.

Michael Levine is the founder of the prominent public relations firm Levine Communications Office, based in Los Angeles. He is the author of Guerrilla PR, 7 Life Lessons from Noah's Ark: How to Survive a Flood in Your Own Life.

GuerrillaPR.net is a resource for people that want to get famous in the media, without going broke. http://GuerrillaPR.net

In The News:

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The Verge

How Facebook's crisis PR firm triggered a PR crisis
The Verge
In time it will come out that this response including hiring a public relations agency whose work includes what is euphemistically referred to as “opposition research” and is more commonly understood to involve smear campaigns. These campaigns target ...
Facebook hired firm with 'in-house fake news shop' to combat PR crisisNBCNews.com
Facebook Can't Explain the Difference Between Its PR Operation and Russian Troll FarmsNew York Magazine
Facebook is being accused of hiring a PR firm to smear its opponentsMIT Technology Review
Daily Beast -Forbes -New York Times -Facebook Newsroom
all 1,621 news articles »

Forbes

Why Purpose Is Important To Your PR Strategy
Forbes
While pursuing B Corp status aligned with our overarching goal of having a purpose beyond profit, it also became our most important and highest performing public relations (PR) story of the year. Many of the major travel outlets, and even business ...


Forbes

How To Reframe The Perception Between PR And Ego
Forbes
But here's the thing: Your content never changes, and PR should really be about connecting with the media to share the value you can bring to their audience. Therefore, it's really important for you to shape the context and your view of how you're ...


The Verge

Facebook-linked PR firm Definers pushed criticism of Apple, Google, and Bird
The Verge
As Facebook reels from a bombshell New York Times report published this week, much of the focus has been on a controversial public relations firm hired by the company. Definers Public Affairs, a DC organization, pressed reporters with information ...
Qualcomm reportedly hired crisis PR firm behind Facebook controversyEngadget
It's not just Facebook. GOP-linked firm “brought oppo research to Silicon Valley”Fast Company
Facing scrutiny, Facebook reportedly hired a PR firm that wrote negative articles about rivals Apple, GoogleCNBC
TNW -Yahoo Finance -New York Times
all 29 news articles »

Irish Times

Facebook's new PR disaster shows it has a lot of growing up to do
Irish Times
This came after it was revealed in a New York Times article that the company had hired a PR agency to discredit its critics by claiming they were agents of the billionaire George Soros, a frequent subject of anti-Semitic conspiracy theories, which are ...


Hollywood Reporter

Governors Awards: By Honoring Marvin Levy, the Academy Recognizes Its Debt to PR Experts
Hollywood Reporter
No industry has ever created a more effective public relations and marketing device for itself than Hollywood did when — with the financial backing of the studio chiefs and the help of PR and marketing specialists — it created the Academy Awards some ...

and more »

New York Times

A Fugitive Financier's Charm Offensive Has PR Firms Proceeding With Caution
New York Times
The owner of one public relations firm hired by Mr. Low's legal team, James Haggerty, said in one filing that he believed all of his work fell within the litigation exemption to FARA. But Mr. Haggerty, who is also a lawyer, wrote that he registered ...


Plattsburgh Press Republican

Vacation over for annual PR photo contest
Plattsburgh Press Republican
PLATTSBURGH — Cinderella's castle and the Sydney Opera House were the backdrops for this year's winners of the final Press-Republican Vacation Photo Contest. The popular contest, which encouraged vacationers to photograph themselves with their ...


PR machine on overdrive as unpopular slow tram costs triple
Scoop.co.nz
Rather than thinking again, Minister Twyford is pushing ahead regardless and evidently upping the PR campaign. While Minister Twyford lent heavily on 'experts' in his recent Herald article, Gammie refers to various 'studies' to justify the official ...

and more »

LSFI PR wins campaign at 2018 African excellence awards
The Nation Newspaper
Joining the league of global agencies such as Edelman, WE communications, Clockwork media and many more who are also award recipients this year, Bidemi Zakariyau (Founder & Current CEO of LSF|PR said “We're honoured to be recognized as an ...

Google News

Mission-Critical Public Relations?

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Add Some Firepower to your PR

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Creating Your Online News Room: How To Build a Site The Media Will Love

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Is This Any Way to Run Your PR?

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Is The Traditional Press Review Still A Business Tool Of The Future?

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Attention PR Shoppers!

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Sound Like Your Situation?

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Dont Expect to Bump Oprah From A Magazine Cover

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How Public Relations Changes Minds

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For Financial Planners, Marketing and Publicity Is About You

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Are You Newsworthy?

Non-news professionals often have a hard time understanding why their... Read More

Much Ado About A Lot!

I say public relations can be a matter of survival... Read More

Writing a Press Release: How to Write Quotes

Ideally, you will have two types of quotes in your... Read More

Speaking to the Press

If you get the hang of speaking to the press... Read More

Marketing-Minded Financial Planners, Make Your Web Site a Resource for the Media

Reporters, by nature, are curious people.If you can get them... Read More

Financial Planner Marketing - Problems Are Good (For Financial Planners Seeking Free Publicity)

A common complaint you'll hear is that the media is... Read More

Publicity - How To Get Your Story on Television

A press release telling about "Stevie, the Water-Skiing Squirrel" will... Read More

Want To Join the Bandwagon? Be Sure It Has Wheels!

Here are two to-the-point questions recently posed by several association... Read More

Crisis Management

The Internet may have opened worlds for businesses and consumers,... Read More