Media Exposure Validates And Legitimizes Your Business

Although repetition is extremely important, there are times when advertising can help bring you a fast response.

If you're having a fire sale, you want to advertise. You can put an ad out in a day, control what it says, and pick where and when it will run.

Media relations should never be viewed as a quick fix; it is a cumulative process. It needs to be an ongoing part of your business plan.

The process involves placing a story after story, segment after segment. You slowly build the image of your company or product, and establish yourself as an expert in your field, as someone whom the media seeks out, as someone who is presented to the general public as newsworthy.

Celebrity chef and restauranteur Wolfgang Puck is a perfect example of practicing effective media placement. He has been actively promoting his restaurants, his cooking and his food lines for years. He's been on countless TV programs and featured in hundreds of print feature stories.

The result: There are millions of chefs in the world, but only one Wolfgang Puck.

Michael Levine is the founder of the prominent public relations firm Levine Communications Office, based in Los Angeles. He is the author of Guerrilla PR, 7 Life Lessons from Noah's Ark: How to Survive a Flood in Your Own Life.

GuerrillaPR.net is a resource for people that want to get famous in the media, without going broke. http://GuerrillaPR.net

In The News:

Public Relations has always been dominated by women, but it's still a man's world at the  Business MattersBusiness MattersThe portrayal of PR Experts or PR Consultants in Film and TV are normally played by women in their mid 30's.
PR Veteran Sean Fitzgerald To Expand Crisis Comms At Witt O'Brien's  The Holmes ReportWitt O'Brien's, a leader in crisis and disaster relief, has hired public relations veteran Sean Fitzgerald to expand its crisis communications offering.
Seven PR questions for Stagwell Group founder Mark Penn  PRWeekNew York: Last Friday, Stagwell Group finalized the deal to invest $100 million in debt-laden holding company MDC Partners that made Stagwell founder Mark ...
Central Logic Engages Amendola for Strategic PR and Marketing Strategy and Services  PRNewswireSCOTTSDALE, Ariz., March 19, 2019 /PRNewswire/ -- Amendola, a nationally recognized, award-winning healthcare and technology public relations and ...
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Three reasons why creativity is key in PR Publicity News  Media UpdateWhile there are many elements that go into a successful public relations strategy, creativity needs to be one of them. media update`s Aisling McCarthy looks at ...
Michelin puts North American PR AOR account up for review  PRWeekGREENVILLE, SC: Tire manufacturer Michelin is putting its PR AOR account in North America up for review. "Michelin North America is engaged in a ...
Flack: Anna Paquin shines in uneven PR black comedy  Stuff.co.nzRobyn (Anna Paquin) is an expert in crisis management. Working for a top London public relations firm, it's her job to help "massage" celebrities' bad behaviour ...
Pharma company appoints Road Comms to promote osteoporosis drug  PRWeekTheramex has hired health and wellbeing specialist Road Communications to handle a campaign for the drug Actonel GR, following their successful partnership ...
The PR Industry's FOFO Problem: "Fear Of Finding Out"  The Holmes ReportMarketing and public relations continue to focus on reach and awareness. Is that because they're afraid of finding out whether they really make a difference?
Daniel Seitz joins Jones PR  Journal RecordJones Public Relations hired Daniel Seitz from Topeka, Kansas, as an account executive to serve clients on the agency's public affairs team.
Breakfast Briefing: 5 things for PR pros to know Monday morning  PRWeekM Booth hires James Donnelly as director of issues, crisis management; Trump attacks GM and Fox News on Twitter; Why YouTube star Shane Dawson is ...
PR: CoinAll Lists Fetch.AI and Offers a 350000 FET Giveaway  Bitcoin NewsOn March 2019, CoinAll, the famous cryptocurrency exchange, announced the listing of Fetch.AI and will hold a 7-day celebration to give away 350000 FET ...
Reputational fallout ensued for bank that ditched flexible working  PRWeekThe concept of flexible working is not only part and parcel of business life these days, for good reason, it is also part of the framework of employment legislation ...
Firm secures tie with PR group at a ‘crucial time’  The NewsHOMES firm Redrows Southern Counties has teamed up with a global communications group as it continues its expansion.
PR In Post Digital Age: Implication For Practitioners  Leadership NewspaperEvery day, we see the many changes that the post-digital age brings to business. New industries are springing up, consumer habits are changing, and industries ...
Ivy League Escapes PR Hit from Admissions Scandal - Mon., Mar. 18, 2019  O'Dwyer's PR NewsIvy league and other elite schools caught up in the college admissions scandal will suffer little or no damage to their PR reputation. The episode though ...
Stones River Group puts formal name to its public relations operations  The TennesseanNashville-based Stones River Group will put a formal name to its public relations operations, according to a news release. The firm, well known for its ...
All the Free PR Secrets You Need to Know to Scale Your Business  Search Engine JournalCan free PR make your brand famous? Read on to get inside tips on pitcing the media, writing a press release, and gaining vaulable authority links.
How Social Media Is Changing The Face Of PR  ForbesYour social media account is a crucial part of your strategy if you want to generate buzz.
Local Food in Puerto Rico Finds Energy in Recovery  The New York TimesTwo hurricanes slowed a budding effort to reclaim the island's agricultural and culinary independence. But its chefs, farmers and entrepreneurs are rebuilding.
PRWeek and Women in PR kick off 2019 Mentoring Scheme  PRWeekPRWeek and Women in PR kick off 2019 Mentoring Scheme. From PR Week.
How to Handle a PR Crisis in the Age of Call-Out Culture  The Business of FashionNEW YORK, United States — A few days after Donald Trump was elected president, when the extent of the country's polarised state was laid bare, New ...
Big Business Spent $1.4 Billion On PR, Advertising Over The Last Decade  HuffPostFossil fuel and other corporate trade groups paid public relations and advertising firms at least $1.4 billion from 2008 to 2017 to help them win over the American ...
North Wales PR agency Outwrite changes hands in management buyout  LeaderLiveA LEADING PR agency has been acquired by its digital director in a management buyout.
Sweet PR leaves a sour taste for the whole industry after MailOnline furore  PRWeekThe furore around the MailOnline pulling a story after a case study was submitted by a PR agency boss under a false name should raise alarm bells. Opinion.
Mark Read drops more hints about changing WPP  PRWeekRedefining creativity, giving agency leaders more financial freedom, and making client services more consultant-like are on the WPP chief's agenda. News.
Walmart job changes create PR mess, draw EEOC attention  Hr MorningWalmart's disabled and elderly employees claim discrimination after retail giant changes job descriptions.
Tourism bureau picks Raleigh PR firm for contract  The Daily ProgressAt least 10 calendar days after notice of intent to award must pass before a contract is executed, according to the county's purchasing policy.
Yakult consumer PR pitch down to three agencies  PRWeekYakult consumer PR pitch down to three agencies. From PR Week.
Survey reveals how much influencers charge for posts  PRWeekThe amounts social media influencers charge for posts have been revealed in a new survey, with the most common range being between £101 and £250 and ...
Time For PR To Embrace Its Own Purpose  The Holmes ReportAgonizing over perceptions is pointless. The jigsaw pieces are in place for PR to finally step into a brave new world.
Influencers should 'be their own creative director' to improve campaigns  PRWeekInfluencers should 'be their own creative director' to improve campaigns. From PR Week.
Was UK paying White Helmets to produce Syria ‘chemical weapon’ PR as cover for Jaish Al Islam?  RTAs controversy rages over the alleged April 2018 Douma “chemical weapon attacks” that signaled the end of Jaish Al Islam's occupation, life in the Syrian city ...
PR Advice for Felicity Huffman and Lori Loughlin  StyleBlueprintThe scandal at the forefront of everyone's minds has lessons and implications from which we can all learn. We enlisted a PR expert to share a different ...
Black and Decker sander left a PR officer's feet 'smooth as a baby's bum'  Daily MailJodie Richardson, 28, was driven mad by her husband Taz's 'ogre-like' feet after the couple moved from Newcastle, Tyne and Wear, to the Canary Islands.
Platinum Games Designs PR Characters for JMSDF's New Submarine  Anime News NetworkNieR: Automata and Bayonetta game developer Platinum Games announced its artists teamed up with Japan's Maritime Self-Defense Force to create the official.
In brief: Kekst CNC hire, Neos & National Trust appoint agencies, Nhow hotels hires shop for UK launch  PRWeekIn brief: Kekst CNC hire, Neos & National Trust appoint agencies, Nhow hotels hires shop for UK launch. From PR Week.
What a journalist won't tell you about your PR company  QuartzMost companies hire public relations firms because they want more press. But the tricks some agencies use in an effort to win you coverage often backfire.
PR agency The Playbook hires sitting MP  PRWeekThe Playbook has made the unusual move for a PR agency of hiring a sitting MP: Tracey Crouch, former minister for sport, civil society and loneliness. News.
Russian PR expert denied compensation for moral harm allegedly caused by Reebok ads  RAPSIMOSCOW, March 19 (RAPSI) – Moscow's Kuntsevsky District Court on Tuesday dismissed a 200,000-ruble ($3,000) compensation claim filed by Glavpiar PR ...
PR isn't inherently evil, but Maryland Today is  The DiamondbackViews expressed in opinion columns are the author's own. Maryland Today, the PR website run by the University of Maryland's Office of Strategic ...
Five Campaigns We Liked in February: your winner revealed  PRWeekFive Campaigns We Liked in February: your winner revealed. From PR Week.
Job hunting? Here are 30 companies hiring in Birmingham, including KC Project PR  Bham NowIt's time to find out who's hiring in Birmingham. We have 30 great career opportunities this week, so be sure to click that apply button and land that new job!
Breakfast Briefing: 5 things for PR pros to know Thursday morning  PRWeekSnap picks PMK-BNC as U.S. PR AOR; Brands tweet about epic Facebook, Instagram outage; Beto O'Rourke running for president; and other news to know.
Cadbury updates Freddo Treasures campaign following backlash  PRWeekCadbury updates Freddo Treasures campaign following backlash. From PR Week.
Raiders re-sign WR/PR Dwayne Harris  Raiders WireThe Oakland Raiders have locked up another valuable piece to their team on Monday, announcing the re-signing of wide receiver/punt returner Dwayne Harris.
Berklee Honors Beyoncé PR Strategist Yvette Noel-Schure  VarietyBerklee's Valencia, Spain outpost honored Yvette Noel-Schure, the veteran public relations strategist, at a ceremony on March 14.
MODE PR Sample Sale - March 16 & 17 - New York, NY  FashionistaGet discounted prices at Mode PR's sample sale from brands such as: A Peace Treaty, Bande Noir, Baserange, Collina Strada, Electric Feathers, KES, Lindsey ...
Ex-Uber comms chief joins Facebook  PRWeekAlex Belardinelli, Uber's former head of comms for Northern & Eastern Europe, has joined Facebook as communications director for Northern Europe. News.
Probate Notice: Kevin L. Yotter 25-PR-19-213  Republican EagleSTATE OF MINNESOTA COUNTY OF GOODHUE FIRST JUDICIAL DISTRICT DISTRICT COURT PROBATE DIVISION Court File No. 25-PR-19-213. Estate of: ...
Changes in risk-group stratification of patients undergoing radical pr | RRU  Dove Medical PressBenjamin Shiff,1 Premal Patel,1 Kiril Trpkov,2 Geoffrey T Gotto3 1Division of Urology, Department of Surgery, University of Manitoba, Winnipeg, MB, Canada; ...
Announcing PR Daily's 2018 Video & Visual Awards finalists - PR Daily  PR DailyCreating powerful video is an essential part of an impressive communications strategy. The participants in PR Daily's 2018 Video & Visual Awards proved this ...
How Huawei lost its PR battle in the west  Financial TimesForeign advisers say they were ignored and undermined by Chinese management.
WATCH: USC four-star RB signee sets new PR in 100 meters  247SportsWatch USC's 2019 running back signee run one of the fastest times in California so far in the 100 meters and set a new PR.
Breakfast Briefing: 5 things for PR pros to know Tuesday morning  PRWeekPRWeek unveils 2019 Hall of Femme honorees; Facebook temporarily removes Warren ads; Airlines respond to Boeing 737 Max 8 customer concerns; Free ...
Samsung Brings In AvianWE For Expanded Indian PR Mandate  The Holmes ReportNEW DELHI — Samsung has brought in Avian WE to handle its expanded Indian PR mandate, the Holmes Report has learned, marking the agency's ...
Felicity Huffman Hires Trayvon Martin Family's Crisis PR Team  The BlastFelicity Huffman's regular PR team can't handle the heat from the media circus surrounding the actress' criminal charges, so the star has brought in some heavy ...
Meghan Markle Lost Another Aide; PR Chose Kate Middleton, William After Split  International Business TimesMeghan Markle and Prince Harry lost their PR who chose to work for Kate Middleton and Prince William after their split.
Mail Online pulls article after discovering PR agency boss used column to promote client product  PRWeekMail Online has taken down a case study contributed by a PR agency after learning the column had been used to promote the agency's client. News · Tweet ...
Teneo hires eBay vet Dan Tarman as senior MD  PRWeekSAN FRANCISCO: EBay's former chief comms officer Dan Tarman has joined Teneo as a senior managing director. Tarman will be based in Teneo's San ...
'Flack' pops crisis-PR bubble with timely dramedy  CNN'Flack' review: Anna Paquin stars in timely Pop TV dramedy that pops the crisis-PR bubble.
Suspects Indicted In Puerto Rico Drug Ring  NPRFederal prosecutors charged 75 people in Puerto Rico with conspiring to smuggle and distribute vast amounts of narcotics as part of savage and multi-million ...
Hillary Clinton's ex-advisor chosen by Prince Harry for PR chief  TatlerThe Duke of Sussex has recruited the former advisor to Hillary Clinton as Communications Chief, as the long-awaited separation of the royal households looms ...
Puerto Rico debt adjustment plan not 'realistic' in April: official  ReutersThe executive director of Puerto Rico's federally created financial oversight board said on Monday that a plan to restructure the U.S. commonwealth's core ...
Chart: How the definition of “journalist” is changing  RecodeThe plight of journalists might not be that bad if you're willing to consider a broader view of "journalism."
PR: KuCoin Launches Platform 2.0 With Advanced API and Various Order Types  Bitcoin NewsKuCoin, one of the most popular cryptocurrency exchanges, has officially launched KuCoin Platform 2.0. In addition to brand-new interfaces for the KuCoin ...
Global Market Forecast Report From IDTechEx Research on Zero Emission Transportable Gensets 2019-2039  PRNewswireBOSTON, March 19, 2019 /PRNewswire/ -- The unique new 166 page IDTechEx Research report, "Zero Emission Transportable Gensets 2019-2039" reveals a ...
High-Yield Muni Market Passes a Key Test From Puerto Rico’s Sell-Off  BloombergOver the past month, hedge funds and other investors dumped more than $2.5 billion of debt they received in Puerto Rico's record restructuring, a sell-off that ...
The Independent Group will only succeed if PR is their central policy  The GuardianIf they are serious about fixing 'broken politics', they should join us in backing a fairer voting system, writes Women's Equality party co-founder Catherine Mayer.
International Women's Day: The PR Ladies Behind Latin Superstars  BillboardSince it's International Women's Day, Billboard has compiled a list of the most important publicists in the Latin market.
Saudi Arabia fund hires PR firm in the wake of Khashoggi murder  Financial TimesPIF is chaired by Prince Mohammed bin Salman, who reportedly ordered the killing.
Student wins PR award for breastfeeding campaign  The IndependentSingapore – The 15th Institute of Public Relations (IPRS) PRISM Awards on March 7, 2019 (Thursday). Held at the Mandarin Oriental Hotel, the 15th PRISM ...
Costco keeps costs low and pay high by cutting PR  Business InsiderCostco is one of the most beloved brands in America, celebrated by customers and employees alike.
Petit Earns PR on Day One of the Yellow Jacket Invitational  Georgia Tech Official Athletic SiteDay One Results. On day one of the Yellow Jacket Invitational the Georgia Tech track and field team saw Hannah Petit run a personal-best mark in the ...
Is Puerto Rico Providing A Blueprint To Reinvent The Overall U.S. Power Grid?  ForbesIn the past, government support for microgrids has been fragmented collections of regulations, standards, and public policy. With the extreme weather events ...
Harry and Meghan appoint PR guru from Freuds to lead comms  PRWeekHarry and Meghan appoint PR guru from Freuds to lead comms. From PR Week.
Puerto Rico is on its way to 100% renewable electricity  pv magazine USAA bill to mandate that the island's electric system move to 100% renewable energy by 2050 has passed the Puerto Rico Senate and is being sent to the House ...
Arizona Senator Kyrsten Sinema Crushed Her PR at New Zealand Ironman  runnersworld.comArizona Senator Kyrsten Sinema completed the New Zealand Ironman in under 13 hours on Saturday, March 2. She set a personal record for the distance.
Pesky regulator crashes the banks' PR party  Sydney Morning HeraldFinancial institutions are dragging the chain on fixing fees for no *service* compensation and ASIC is not impressed.
Anna Paquin's Flack lifts shiny lid of PR to reveal a dark heart  The AgeThis comedy drama starring Oscar-winner Anna Paquin is a dark look at the bright and breezy world of celebrity PR.
The 5 most popular stories on PR Daily this week - PR Daily  PR DailyThis week, PR Daily readers were interested in working with nano-influencers, how communicators responded to tragedy in New Zealand, tips for pitching ...
Sounder economic data could pay off for Puerto Rico — and its banks  American BankerNearly 18 months after the devastation of Hurricane Maria, the economy of Puerto Rico is in recovery, but officials say something fundamental is still broken and ...
Breakfast Briefing: Five things to know Friday  PRWeekPenn to be CEO of MDC; Instagram's comms person leaves; two other Facebook execs depart; VW CEO apologizes for near Nazi reference; Brands react to ...
Metal found in thousands of pounds of food sold to Puerto Rico schools  Boston 25 NewsNearly 5000 pounds of corned beef was recalled Friday after a school in Puerto Rico found a piece of metal in a portion of it. The recall came one day after ...
PR: ClinicAll Revolutionizes the Healthcare Industry With Blockchain  Bitcoin NewsThese days, the most revolutionary and demanded invention with many ways of application is Blockchain. Many people believe Blockchain is only about ...
Proof That the Kardashians Have Been Masterminding Their Drama RIGHT in Time for 'KUWTK'  Cosmopolitan.comFans are convinced some major Kardashian drama has been orchestrated (or at least spun) to drive viewers to 'Keeping Up with the Kardashians,' and we're ...
Boeing: A case study of what not to do  PRWeekBoeing's response thus far to the tragedies of Ethiopian Airlines Flight 407 and Lion Air Flight 610 is a case study of what not to do in a crisis. Boeing has ...
Sara Latham, Meghan Markle and Prince Harry's New PR Manager, Worked for Hillary Clinton's Campaign  TownandCountrymag.comIt was made clear a while back that Prince Harry and Meghan Markle's team would split from Prince William and Kate Middleton's. But today's announcement ...
Expert: PM Trudeau in "almost an impossible situation" in PR efforts regarding SNC-Lavalin  CTV NewsJustin Trudeau has already admitted that the SNC-Lavalin scandal will cost him votes in this year's federal election.
Pepsi ad, Fyre and Sausage Roll Jesus: how to fix a PR disaster  The GuardianThe creator of Flack, a drama based on a London media fixer, on how to spin some classic media blunders.
A Winter Week in Puerto Rico - Ole Miss News  Ole Miss NewsOXFORD, Miss. – For a week during winter break, University of Mississippi journalism students Brittany Brown and Devna Bose traded the comforts of home for ...
Public relations gurus spin narratives to benefit Uhuru  The StandardIf there is one thing that Uhuru Kenyatta is good at, it is hiring public relations gurus who are brilliant at spinning narratives that benefit him. That would be fine if ...
Patriots owner Kraft offered plea deal in prostitution case  WBAL RadioFORT LAUDERDALE, Fla. (AP) — Florida prosecutors have offered a plea deal to New England Patriots owner Robert Kraft and other men charged with paying ...
PR exec with airline background says FAA waited to long to ground Max 8's  WFIR News Talk RadioAmong those paying close attention to the grounding of those Boeing airplanes after two of them crashed in recent months: public relations executive Tom ...
SeaWorld Entertainment, Inc. Announces Departure of John T. Reilly  PRNewswireORLANDO, Fla., March 19, 2019 /PRNewswire/ -- SeaWorld Entertainment, Inc. (NYSE: SEAS), a leading theme park and entertainment company, announced ...
Report: Nano-influencers offer big upsides for marketers - PR Daily  PR DailyOver the last few months, Talkwalker has extensively researched what's happening in influencer marketing across the world, with input from over 800 ...
Puerto Rico lawmakers block vote on bill to ban conversion therapy for minors  Washington BladeMembers of a pro-statehood party in the Puerto Rico House of Representatives on Monday blocked a bill that would have banned so-called conversion therapy ...
Welcome to FIFA.com News - Cannavaro named new China PR head coach  FIFA.comFabio Cannavaro was announced as China PR's new head coach on Friday, as the Chinese Football Association (CFA) revealed the news via media release.
Puerto Rico’s number-crunching frustrates even the best minds  Financial TimesPuerto Rico is not a banana republic. Yes, there are bent local officials with control over huge and not fully explained cash balances, a clumsy and overbearing ...

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