Media Exposure Validates And Legitimizes Your Business

Although repetition is extremely important, there are times when advertising can help bring you a fast response.

If you're having a fire sale, you want to advertise. You can put an ad out in a day, control what it says, and pick where and when it will run.

Media relations should never be viewed as a quick fix; it is a cumulative process. It needs to be an ongoing part of your business plan.

The process involves placing a story after story, segment after segment. You slowly build the image of your company or product, and establish yourself as an expert in your field, as someone whom the media seeks out, as someone who is presented to the general public as newsworthy.

Celebrity chef and restauranteur Wolfgang Puck is a perfect example of practicing effective media placement. He has been actively promoting his restaurants, his cooking and his food lines for years. He's been on countless TV programs and featured in hundreds of print feature stories.

The result: There are millions of chefs in the world, but only one Wolfgang Puck.

Michael Levine is the founder of the prominent public relations firm Levine Communications Office, based in Los Angeles. He is the author of Guerrilla PR, 7 Life Lessons from Noah's Ark: How to Survive a Flood in Your Own Life.

GuerrillaPR.net is a resource for people that want to get famous in the media, without going broke. http://GuerrillaPR.net

In The News:

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ANALYSIS: At UN, another PR ‘victory’ for Abbas  The Jerusalem Post - Israel NewsOne official called it a “major public relations victory for President Abbas and Palestine.”
Asian Cup 2019 report: Thailand 1 China 2  Goal IndiaAFC Asian Cup Match Report for Thailand v China PR on 20 January 2019, includes all goals and incidents. Have your say on the game in the comments.
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Honda appoints new UK lifestyle PR agency  PRWeekHonda appoints new UK lifestyle PR agency. From PR Week.
Ashish Tiwari, head Digital Marketing & PR at Hero Cycles, steps down  afaqsAshish led the digital marketing & PR team for the last two years.
Ogilvy's John Seifert dishes on the future of PR at Ogilvy  PRWeekOgilvy's John Seifert dishes on the future of PR at Ogilvy. From PR Week.
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Why McDonald's doesn't fight social media wars  PRWeekThe home of the Golden Arches has a reason for staying silent in the face of social media attacks by competitors such as Wendy's and Burger King. News.
Metro PR Cofounders Tess Finkle And Laura Michael On Finding The Yin To Your Yang In Business  ForbesTess Finkle likes to call Laura Michael the yin to her yang. It's an endearing sentiment from the two cofounders of Metro PR, a female owned-and-operated ...
Ashish Tiwari, head digital marketing and PR at Hero Cycles, steps down  ETBrandEquity.comHe was also behind one of the most successful moment marketing initiative during Kerala floods, which was appreciated by the likes of Mr Shashi Tharoo..
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Honda UK Appoints Mischief As Lifestyle PR Agency  The Holmes ReportThe agency won the car and motorbike manufacturer's account after a three-way competitive pitch.
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FACT CHECK: Were US Democratic Lawmakers 'Partying' in Puerto Rico During the Government Shutdown?  Snopes.comDemocratic Party lawmakers were "partying" at a Puerto Rican retreat scheduled in the middle of the partial federal government shutdown.
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Jack O’Dwyer, newsletter publisher and ‘soul and conscience’ of PR industry, dies at 85  Washington PostJack O'Dwyer, a onetime police reporter whose newsletters about the public relations business made him an industry watchdog and, in the view of many, raised ...
5-Day Course: Strategic Public Relations Management - ResearchAndMarkets.com  Business WireDUBLIN--(BUSINESS WIRE)--The "Strategic Public Relations Management" training has been added to ResearchAndMarkets.com's offering. Understanding of ...
Lin-Manuel Miranda Brings ‘Hamilton’ to a Troubled but Appreciative Puerto Rico  The New York TimesThe show's creator hopes its 17-day run in San Juan will call attention to the struggling island's needs as well as its riches.
Madonna Signs With Public Relations Vet Kelly Bush Novak  VarietyMadonna has a new public relations team. The singer has signed with Kelly Bush Novak of ID, whose clients include Serena Williams, Alfonso Cuarón, Ben ...
Trump tried to deny Hurricane Maria relief money to Puerto Rico  VoxA Washington Post article on the resignation of deputy Housing and Urban Development Secretary Pam Patenaude, a housing policy professional who's been ...
Laura Termini Signs Syndication Deal with PR Newswire to Expand Media Footprint  PRNewswireNEW YORK, Jan. 16, 2019 /PRNewswire-HISPANIC PR WIRE/ -- Actress, author and speaker Laura Termini inked a deal with PR Newswire's Hispanic Digital ...
Financial PR firm Madden & Assoc makes new appointments  mUmBRELLA*Corporate and financial PR firm Madden & Assoc have made a raft of promotions and hires. The announcement: M&A announces key appointments and.
Why the White House is attacking Democrats for traveling to Puerto Rico, explained  Vox.comPresident Donald Trump on Monday attacked roughly 30 House and Senate Democrats for traveling to Puerto Rico over the weekend amid a partial government ...
Nicola Sturgeon and Alex Salmond in PR war over 'smear' her chief of staff knew about sexual misconduct inquiry  Telegraph.co.ukNicola Sturgeon and Alex Salmond were yesterday embroiled in public warfare over "smears" claiming she misled the public about when her chief of staff knew ...
Jimmy Fallon Visits Puerto Rico and Performs With Lin-Manuel Miranda  Hollywood ReporterDuring Jimmy Fallon's visit to Puerto Rico, 'The Tonight Show' host rode a zip line and performed with Lin-Manuel Miranda on the 'Hamilton' stage.
Lin-Manuel Miranda’s Passion for Puerto Rico  The New York TimesThe island has shaped the “Hamilton” creator's identity. Now he's bringing the musical to San Juan, and things are getting complicated.
P.E.I. PR referendum road show launches this week  CBC.caGerard Mitchell, P.E.I.'s commissioner for the referendum on proportional representation, says his most important job is making sure Islanders understand the ...
A Wave of Daytime Killings Has Puerto Rico on Edge  The New York TimesThe killing of Kevin Fret, a gay musician with a huge social media following, is only the latest in a series of brazen murders that have plagued Puerto Rico.
Puerto Rico governor hits Trump over talk of using disaster funding for wall | TheHill  The HillPuerto Rico Gov. Ricardo Rosselló on Friday tore into President Trump over reports he might reallocate natural disaster funding to build a border wall, warning ...
PR: Dentacoin Trusted Reviews Revamped Version Released  Bitcoin NewsThe Netherlands-based Dentacoin Foundation released a brand new version of Dentacoin Trusted Reviews. The first blockchain-based platform for verified, ...
Puerto Rico’s $18 Billion Bond Restructuring Nears Completion  Wall Street JournalPuerto Rico's federal supervisors are making a final push to write down $18 billion in sales-tax bonds under a settlement that would mark their largest ...
The White House calls food stamp funds for Puerto Rico 'excessive and unnecessary'  GristThe White House is all about providing piles of fast food to elite college athletes, but when it comes to funding Puerto Rico's post-hurricane food stamp program, ...
What “Hamilton” in San Juan Means to Puerto Rico  The New YorkerMichael Schulman on Lin-Manuel Miranda's return to “Hamilton” this month, bringing the play to the Centro de Bellas Artes Luis A. Ferré, in San Juan, Puerto ...
Nashua man granted PR bail | News, Sports, Jobs  Nashua TelegraphNASHUA – Matthew Verstraete has no criminal history, has lived and worked full-time in Nashua for at least 10 years and cooperated fully with police after the.
Atiku US' Visit, A Political, PR Disaster- Buhari Campaign Organisation  Leadership NewspaperThe President Muhammadu Buhari campaign organisation has described the recent visit of the presidential candidate of the Peoples Democratic Party,Atiku ...
Now playing in Puerto Rico | Columns  WV NewsHe who excuses himself, accuses himself.” — Puerto Rican proverb.
House floor erupts after GOP lawmaker shouts 'Go back to Puerto Rico'  Roll Call The House floor erupted Thursday shortly before Congress adjourned for the week when Republican Rep. Jason Smith yelled a potentially racially charged ...
After beating cancer, Mark DeMoss, founder of America's largest Christian PR firm, to close business  The Christian PostTwo years after being diagnosed with cancer and beating it, Mark DeMoss, founder of DeMoss, which market's itself as America's largest PR agency serving ...
3rd suspect arrested for 2018 gang-related fatal stabbing in Pr. George’s Co.  WTOPWASHINGTON — A 19-year-old's body was found in a wooded area of Prince George's County, Maryland, last year, and after nearly seven months of looking for ...
Billionaire Mike Ashley hires PR chief to push high street role  Daily MailMike Ashley's Sports Direct is preparing to split with one of its most trusted advisers and draft in a public relations expert as the billionaire expands his presence ...
PR: XRP Is Now Available on EO.Finance  Bitcoin NewsWe are pleased to announce that Ripple XRP has been added to EO.Finance! For those unaware, XRP is currently the second largest cryptocurrency in terms of ...
Family tragedy puts golf in perspective for Puerto Rico's Max Alverio  GolfDigest.comLA ROMANA, Dominican Republic — Max Alverio was proud of himself as he walked outside the clubhouse at Casa de Campo late Friday afternoon.
Facebook got into hot water for hiring this PR firm. The EPA was another one of its clients.  GristThis story was originally published by Mother Jones and is reproduced here as part of the Climate Desk collaboration. Newly obtained emails reveal that officials ...
Karl Stefanovic: PR experts reveal what went wrong for Today hosts  NEWS.com.auFor years, Karl Stefanovic's loveable larrikin schtick ensured he was one of Aussie TV's most bankable stars — until it all came crashing down.
PR: Write off Crypto Losses With CoinTracking.info  Bitcoin NewsLast Thanksgiving, Bitcoin was in the middle of a bull run that would result in a record high of $19511 just before Christmas. Now, Bitcoin is worth just $3752.
PR: ACD and Bitcoin.com Have Teamed up to Launch Payments With Bitcoin Cash  Bitcoin NewsBitcoin.com CEO Roger Ver has announced a strategic partnership within the cryptocurrency space between his company and the Tokyo-based ACD Inc ...
Trump tried withholding disaster relief funds from Puerto Rico  MSNBC"Not *content* to simply throw paper towels at the people of Puerto Rico's suffering," says Chris Hayes, "Donald Trump has been working actively from the White ...
Don't Play The Russian PR Game  The American InterestNeither the delisting of Rusal nor the allowing of sanctioned Russian persons to attend Davos is a capitulation. Two recent stories surrounding Russia ...
PR: Cryptex Global: A Crypto Portal with global liquidity  CoingapeCRYPTEX GLOBAL is a Crypto to Crypto Trading Portal, registered, licensed and established in Dubai, UAE set to roll the market. CRYPTEX GLOBAL trades ...
Why We Lay Foundation for Police PR School in Ilorin- IGP Idris  PR Nigeria NewsWhy We Lay Lay Foundation for Police PR School in Ilorin- IGP Idris. the foundation laying ceremony of the Nigeria Police Public Relations School.
Karma Automotive Appoints First Public Relations Director  PRNewswireIRVINE, Calif., Jan. 4, 2019 /PRNewswire/ -- Matthew Clarke, an accomplished luxury automotive marketing communications executive, has joined Southern ...
30 Democrats in Puerto Rico with 109 lobbyists for weekend despite shutdown  Washington ExaminerSome 30 Democratic lawmakers left the government shutdown behind Friday on a chartered flight to Puerto Rico for a winter retreat with 109 lobbyists and ...
Amazon stirs social media pot with tongue-in-cheek hashtag - PR Daily  PR DailyA good hashtag is crucial for social media marketing. Hashtags—words or phrases preceded by a pound (#) sign on social media—help catalog your posts and ...
Soul food in Puerto Rico  The HinduFrom mashed plantain to sweet sticky rice, breakfast on this Caribbean island is the perfect way to experience its melting pot of culinary traditions.
Facing Campus Protests, ‘Hamilton’ Will Relocate Puerto Rico Run  The New York TimesWith Lin-Manuel Miranda in the title role, the musical will delay performances and run in a San Juan arts venue, not at the University of Puerto Rico.
Why You Should Visit The Iconic El San Juan Hotel In Puerto Rico  ForbesMore than $65 million was invested in extensive renovations at the The El San Juan hotel in Puerto Rico, and the hotel is better than ever. One of the island's ...
Unconscionably cruel treatment of Puerto Rico a new low for Trump  Las Vegas SunPresident Donald Trump has given himself a 10 out of 10 on the federal government's response to Hurricane Maria in Puerto Rico, but the recent departure of ...
Elizabeth Warren heading to Puerto Rico next week | TheHill  The HillSen. Elizabeth Warren (D-Mass.) is planning a trip to Puerto Rico next week amid reports that President Trump is considering diverting hurricane relief funding to ...
PR: ABCC To Suspend Release Of AT Tokens  CoingapeSingapore: ABCC Exchange, the Cryptocurrency Exchange based in Singapore, has recently announced that it will be stopping the release of AT tokens under ...
Janhvi Kapoor's father Boney Kapoor displeased with her PR team; Sara Ali Khan to be blamed?  PINKVILLALooks like father Boney Kapoor isn't happy with Janhvi Kapoor's PR machinery, and Sara Ali Khan might be the reason.
2019 Winter Training: Carthage Experiences Puerto Rico (Trip Video)  SwimSwamThe Carthage Red Men and Lady Reds travelled from Kenosha, WI all the way down to San Juan, Puerto Rico for their winter break training trip. The team was ...
Account Exectutive job with Colangelo & Partners Public Relations | 386825  mediabistro.comAn Account Executive with Colangelo & Partners will be a core member of our growing San Francisco team and be a crucial part of client strategy and ...
More than 30 members of Congress will visit Puerto Rico during Hamilton's opening week  CBS News"They'll get to experience firsthand the needs of the island," said Lin-Manuel Miranda's father, Luis Miranda.
Wave of Killings Showcase Puerto Rico's Ongoing Weakened Security  Insightcrime.orgA string of brazen homicides in Puerto Rico, some in broad daylight, has shocked residents and drawn attention to the weakened state of local law enforcement ...
Fallon and Lin-Manuel Miranda Host Puerto Rico 'Tonight Show' and More Late Night Highlights: Watch  Hollywood ReporterThe Hollywood Reporter's Late-Night Lately rounds up the best sketches and guests with a look at what's to come next week.

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