Managers, Got a Grip on Your PR?

What are you trying to do with your business, non-profit or association public relations program? Get a little publicity for a service or product? Or, perhaps, you're doing what you really should do, persuade your key external stakeholders to your way of thinking, then move them to take actions that lead to the success of your department, division or subsidiary.

To reach that objective, and get a real grip on your PR effort, you need a model like this: people act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done. When we create, change or reinforce that opinion by reaching, persuading and moving-to-desired-action the very people whose behaviors affect the organization the most, the public relations mission is accomplished.

No small matter because this blueprint will help you redirect the focus of the public relations folks assigned to your unit from communications tactics over to your external audiences in a way that allows you to move ever closer to personal success as a unit manager.

The reason this PR paradigm works is that it requires you as the unit manager to zero in on exactly those people who play a big role in how successful a manager you're going to be ? your key external audiences.

The perceptions held by your most important outside audiences are crucial to your success. So meet with your PR crew and hammer out a consensus as to why it's vital to nail down just how your operation is perceived out there in the real world. They'll tell you quick-like that those perceptions almost always result in predictable behaviors that can help you or hurt you.

Which means you need to interact with members of your most important target audience while posing a number of questions. "What do you know about our organization? Have you ever made contact with us? Was it a satisfactory experience? Do you have an opinion about our people, services or products? Do you have a problem with our organization?

By the way, if your budget allows a significant expense, you can retain the services of professional survey people to interview target audience members. Of course your own PR staff is already concerned with perception and behavior matters, so they might lend a hand in this regard.

Those participating in monitoring the perceptions of your key target audience must watch carefully for negative responses to your questions. In particular for untruths, misconceptions, inaccuracies, rumors or false assumptions.

The data collected during the perception monitoring interviews are the ammunition needed to identify the corrective public relations goal. Examples might be, fix the untruth, clarify the misconception, or kill the rumor.

You still need help, however. Without a strategy to tell you how to reach that goal, not much is going to happen. You have a choice of three strategies. You can create perception/ opinion where there may be none, you can change existing perception, or you can reinforce it. But be certain that your new strategy is a natural fit with the public relations goal you selected.

Now, identify your best writer because you must put together the message which will do the heavy lifting when it alters any questionable perceptions among your target audience members. The message must not only be persuasive, but compelling as well. And it should aim for both factual accuracy and believability if it is to do the job. You may also wish to consider a lower profile means for delivering the message ? perhaps during a presentation on another matter ? so as not to raise eyebrows by using the press release format.

Actually getting your message to the right people ? members of your target audience ? is not complex. You have a wide selection of communications tactics at your disposal. They include presentations, brochures, newsletters and personal contacts as well as media interviews, articles, open houses and many others. But check carefully that those your select actually do reach people similar to those who make up your target audience.

You need results, as do all managers. And the best way to be certain your new public relations effort is succeeding is to return to perception monitoring mode and ask the same questions all over again. The difference the second time around is, you and your team will be on the lookout for signs that the negatives you discovered are actually being altered, and that your target audience perception is moving in your direction.

Fortunately, you can put things on a faster track by adding more communications tactics, AND increasing certain frequencies.

You'll know you have a solid grip on your public relations effort when you avoid communications tactics as a major focus and, instead, apply your resources to persuading your key external stakeholders to your way of thinking, then move them to take actions that lead to the success of your department, division or subsidiary.

About The Author

Bob Kelly counsels, writes and speaks to business, non-profit and association managers about using the fundamental premise of public relations to achieve their operating objectives. He has been DPR, Pepsi-Cola Co.; AGM-PR, Texaco Inc.; VP-PR, Olin Corp.; VP-PR, Newport News Shipbuilding & Drydock Co.; director of communications, U.S. Department of the Interior, and deputy assistant press secretary, The White House. mailto:[email protected] Visit: http://www.prcommentary.com

In The News:

Five Important PR Lessons Agency Pros Have Learned From Their Mentors  ForbesGood advice can save people a lot of heartache and unnecessary work. Here are some things to consider.
PR Council's Ninth Annual Diversity Distinction Awards Honors Communications Organizations, Professionals and Programs Aimed at Improving Diversity and Inclusion  Business WireThe PR Council (PRC) announced the winners of the ninth annual Diversity Distinction in PR Awards tonight at its annual Member dinner. The awards, spo.
Hong Kong tries and fails to hire PR firms to rebuild image  BBC NewsHong Kong's government contacted eight public relations firms to try and rebuild the embattled city's image, but all of them declined the contract. The city has ...
Greater meaning: The 2019 Diversity Distinction in PR Awards  PRWeekAgencies and brands are not only boosting their diversity efforts, but also broadening them to be more inclusive and innovative. The proof is in the entries to the ...
The PR Knowledge Book by Sangeeta Waldron  IndiaCSRIn June this year, when addressing the joint sitting of Parliament, the President of India, Ram Nath Kovind said, “India had joined the league of countries with the ...
HSBC Plans PR Blitz to Win Over Beijing  BloombergHSBC Holdings Plc has launched a public-relations offensive aimed at leaders in Beijing, reflecting worries that its position as the biggest foreign bank in China ...
Exclusive: PR agency bosses pledge to support global climate strike  PRWeekThe bosses of leading UK PR agencies have signed an open letter pledging to support staff who wish to join climate strikes tomorrow, PRWeek can reveal.
Why website accessibility is crucial for a client's digital reputation - PR Daily  PR DailyStemming from the Americans with Disabilities Act, this inclusive approach to digital design and user experience is a key element for today's online audiences.
PR Genius Tony Wyllie Takes His Talents Away From Dan Snyder  DeadspinSports radio station WJFK in D.C. reported today that Tony Wyllie has quit as Dan Snyder's communications director to take a job with the Special Olympics.
My house burned down and my agency is stronger  PRWeekPersonal hardships and vulnerability can create better leaders and a better work environment, says Tom Lindell managing director of Minneapolis-based ...
The PR Week: 9.20.2019: Howard Schacter, Acreage Holdings  PRWeekAcreage Holdings' Howard Schacter joins The PR Week podcast.
How PR and the world has changed in the PRCA's first 50 years  PRWeekTo celebrate the 50th anniversary of the founding of the world's biggest PR professional body, with more than 30,000 members, we explore the past, present and ...
How to get your ads working, and whether PR is worth it  TechCrunchJulian Shapiro Contributor Share on Twitter Julian Shapiro is the founder of BellCurve.com, a growth marketing agency that trains you to become a marketing ...
The 150 people PR show  EJ InsightThe number 150 seems to bear some special significance to the HKSAR government. Otherwise why would it pick only 150 people for the first “open dialogue” ...
Greggs, Virgin and McDonald's: complete winners list of The Drum's inaugural PR Awards  The DrumIt was a big night for brands like Greggs, Virgin and McDonald's at The Drum's inaugural PR Awards, which took place at The Marriot Grosvenor Square Hotel, ...
Weber Shandwick's Judith Harrison Named Diversity Champion at the Ninth Annual Diversity Distinction in PR Awards  PRNewswireNEW YORK, Sept. 20, 2019 /PRNewswire/ -- Weber Shandwick's Judith Harrison was named the 2019 PR Agency Diversity Champion at the ninth annual ...
There seems to be a PR campaign against France's Steam reselling ruling (update)  Windows CentralOn September 17, a French court said that Valve needed to let its consumers resell their digital games in the country. This concept was initially proposed by ...
BBH hires The Academy's Chris Bamford as first PR creative director  PRWeekBartle Bogle Hegarty London has hired Chris Bamford as its first creative director in PR. Bamford started this month and is part of the creative department, ...
IonTuition and META Select BLASTmedia as PR Agency of Record  Business WireBLASTmedia, the only PR agency dedicated to SaaS, recently added IonTuition and META to its roster of technology clients.
Are Silicon Valley marketing and comms pros over it?  PRWeekDeparting Apple comms head Steve Dowling's memo to staffers about his exit this week recounted the "countless keynotes, product launches and the occasional ...
Apple's PR Chief Steve Dowling Departing, Phil Schiller to Take Over on Interim Basis  MacRumorsApple's vice president of communications, Steve Dowling, is leaving the company after 16 years, reports Recode. Dowling in 2014 took over...
ANDER & Co Honored At PRNews' 2019 Platinum PR Awards  PRNewswireMIAMI, Sept. 19, 2019 /PRNewswire/ -- ANDER & Co – the Miami-based, full- *service* public relations and digital strategy firm with global reach – announced ...
The Feather in Felicity Huffman Crisis P.R. Campaign Cap  Vanity FairCommunity *service* began almost immediately for the first parent in the college admissions scandal sentenced.
Israel’s self-destructive PR must change in its next government  The Jerusalem PostWouldn't be great if Isrotel worked with StandWithUs like El Al, to empower their employees, helping them to realize they are the face of Israel.
Northeastern communications team wins three awards from PR News, besting PepsiCo, National Geographic, and Johnson & Johnson  [email protected]Northeastern University's communications team on Tuesday won three national awards at PR News's Platinum PR Awards in New York, topping a group of ...
Redskins' PR boss Tony Wyllie exits after nine years, lots of controversies  Awful AnnouncingFrom "definitely a fake account" to interrupting on-field interviews to Arab Spring analogies, Tony Wyllie had quite the run handling PR for the Redskins.
Tom O'Connor prepares for retirement after illustrious career in journalism, PR  The GatewaySamantha Weideman DIGITAL EDITOR. Tom O'Connor, senior associate director, UNMC Public Relations. Headshots taken in the Michael F. Sorrell Center for ...
TM's Izlyn Ramli on PR: 'It can be a thankless job, so we must be driven by a higher purpose'  Marketing InteractiveIn an era of rapid expansion in digital media and technologies, PR goes beyond just sending out press releases or planning events. Increasingly, PR ...
€1m PR spending on new children's hospital is branded 'unacceptable'  Independent.ieThe spending of more than €1m on public relations for the controversial new national children's hospital has been branded "unacceptable".
PR minister visits modern control system  Business RecorderLAHORE: Federal Minister Pakistan Railways Sheikh Rashid Ahmad visited railway control office set up on modern lines at the Pakistan Railway headquarters ...
The Lede Company Is Hollywood's Hottest Publicity Firm  MarieClaire.comThe women behind the Lede Company quit their jobs, took an entrepreneurial leap, and now run one of the most powerful PR firms in entertainment.
Batch And Blast PR: Why Reporters Ignore Public Relations Emails 09/19/2019  MediaPost CommunicationsHere's an oddball study from PR Newswire that attempts to answer one of the great questions of our time: Why do journalists ignore emails from public relations ...
Advice For Communications Professionals: Consider Tech PR  ForbesThere's a need for those who can make technology that's interesting sound interesting.
Apple PR Boss Exits  ChannelNewsApple's news driver, Steve Dowling, is in the news himself, following his announcement that he will leave the iPhone maker after 16 years as head of public ...
Seven Skills Every Modern-Day PR Team Needs  ForbesThe lines between PR and marketing have never been more blurred, and now is the time to prepare your teams for success.
MCIS Insurance appoints creative and PR agencies  Marketing InteractiveMCIS Insurance, a member of South African financial services group, has appointed Re:Think to handle creative and digital duties, as well as AS.iF Asia to ...
HSE’s €1m spend on national children’s hospital PR ‘unacceptable’  The Irish TimesHSE spent over €11m on consultancy fees for national children's hospital group.
Legally Blind PR Student to Speak at PR Council Forum  O'Dwyer's PR NewsA legally blind PR student at New York University's School of Professional Studies will deliver a presentation at a Carnegie Hall forum tomorrow that focuses on ...
BBH hires Chris Bamford as first creative director in PR  CampaignLiveBartle Bogle Hegarty London has hired Chris Bamford as its first creative director in PR. Bamford started this month and is part of the creative department, ...
Gaming company Bethesda chooses new PR agency  PRWeekGaming company Bethesda chooses new PR agency. From PR Week.
What the Future of PR Looks Like  Business 2 CommunityPublic relations has changed considerably the past few years and is presenting exciting times for business and brands. skip. Ads by Hooly. This change is ...
Galway TD slams one million euro spend on Children’s Hospital PR  Connacht Tribune GroupGalway Bay fm newsroom: A Galway TD says a one million euro spend on public relations for the National Children's Hospital is 'unacceptable.' The figure has ...
How to apply for Australia Permanent Residency (PR) Visa in 2019  India TodayAustralia is one of the best countries to apply for Permanent Residency (PR) Visa as it allows one to work and settle in the country for a period of 5 years.
Purdue Pharma Hired PR Firm That Rebranded BP After Deepwater Horizon Spill  The InterceptPurdue Pharma, the pharmaceutical firm that manufactures OxyContin and allegedly helped fuel widespread addiction to painkillers, has turned to some of the ...
Royal Caribbean: Want to help the Bahamas? Book a ticket  PRWeekMIAMI: The best way to help Bahamians affected by Hurricane Dorian is to book a trip to the islands, according to Royal Caribbean VP and chief ...
Eight PR firms decline to work with Hong Kong government  SupChinaHas the Hong Kong government damaged its image beyond repair? Public relations firms — professional image-repairers — seem to think so. Eight PR firms ...
The PR Process That Drives Hundreds of Links Time After Time  Search Engine JournalLinks remain one of the strongest currencies in SEO, despite many years of people claiming otherwise. But getting ones that carry value is becoming ...
E.ON tackles air-quality crisis with 16ft lungs  PRWeekOn a mission to highlight the perils of air pollution in the Big Smoke, E.ON has erected a 16ft activation on London's South Bank. Created by Engine PR agency ...
Facebook outed a Ukrainian PR agency which spent $1.6 million on ads for fake accounts and pages  INSIDERFacebook announced Monday that it has taken down hundreds of fake accounts, groups, and pages originating from Ukraine and Iraq.
Position, Research and Tell Stories: PR Tips for Startups  PR News - For Smart CommunicatorsFor the PR professional, it is essential to research the company's market sector when beginning a relationship with a startup.
Gallup says the PR industry has a bad reputation. Here's what can be done about it  PRWeekPR didn't finish dead last in a Gallup poll released this week about industries with the best and worst reputations, but it came perilously close, with the ...
Influencer fraud's $1.3B price tag—and how marketers can respond - PR Daily  PR DailyBy Ted Kitterman · @tedkitkat. Sept. 16, 2019. SHARE. AddThis Sharing Buttons. Share to LinkedIn LinkedInShare to Twitter TwitterShare to Facebook ...
HSE spent €1m on children's hospital PR  BreakingNews.ieThe HSE has been accused of an "unacceptable" misuse of public money after it emerged it has spent more than €1m on children's hospital PR in the past five ...
How can I apply for Canada PR?  India TodayCanada PR: Here's how you can apply for PR in Canada from India.
Are Aldi's lower profits really such a bad thing, PR-wise, in these uncertain times?  The GrocerAldi isn't bothered by short-term shareholder concerns. It's investing in the future.
Hardie Grant Media-owned Tide PR appoints Stacey McArdle as director  mUmBRELLA*Hardie Grant Media-owned agency, Tide PR, has appointed of Stacey McArdle as director. McArdle previously spent nearly five years with the ID Collective, ...
Align PR Adds Five Key Staffers, Including Senior Publicist Brit Reece  Hollywood ReporterNicole Perez-Krueger launched the company over the summer and continues to expand operations across both coasts.
The How-To: Owning Your PR Even On A Tight Budget  EntrepreneurA record number of 366 startup deals took place in 2018 across MENA, amounting to a total investment of US$893 million. According to Magnitt's The Start-up ...
Media Mantra bags the PR mandate of MyOperator  afaqsCall management system provider MyOperator announces the appointment of Media Mantra as its PR and communication partner. The appointment will further ...
3 Winnebago County Board members explore hiring PR help to improve board's image  Rockford Register StarROCKFORD — Three Winnebago County Board members met with a public relations expert last month to discuss how her agency could help the board combat ...
Infographic: 12 crucial video marketing statistics - PR Daily  PR DailyJust how important is video for your messaging? That's the question every communicator must answer as they ponder investing in video production equipment ...
Domino's Pizza announces retained consumer PR agency  PRWeekDomino's Pizza announces retained consumer PR agency. From PR Week.
Should Your Business Outsource Its Marketing and PR?  Business News DailyDoes your small business need help with marketing and PR? Learn about the pros and cons of outsourcing your marketing and PR needs.
Green Badger Selects Ripley PR as Public Relations Agency of Record  PRNewswireSAVANNAH, Ga., Sept. 12, 2019 /PRNewswire/ -- Green Badger, the leading software solution for LEED certification for the construction industry, has named the ...
LinkedIn promotes communications lead Melissa Selcher to CMO  PRWeekSUNNYVALE, CA: LinkedIn is promoting communications leader Melissa Selcher to CMO, replacing Shannon Brayton, who is planning to retire. The promotion ...
PR crises that have defined 2019 - PR Daily  PR DailyThere are four months left in 2019, but it already feels like we've witnessed a year's worth of scandal and crisis. Last year, it was Facebook's data misuse and ...
How Katie Sturino Went from Working in PR to Becoming an Influencer-Entrepreneur  FashionistaIn our long-running series, "How I'm Making It," we talk to people making a living in the fashion industry about how they broke in and found success.
Burger King has major meltdown (of its plastic toys)  PRWeekThe fast food behemoth is ditching all plastic toys from junior meals from today and commemorating the move by melting a giant toy – an oversized jeep-driving ...
Three ways to fuel your PR business on a small budget Publicity News  Media UpdateThere are many ways a business can benefit from public relations strategies in modern society. media update`s Nakedi Phala looks at ways that PR can help ...
Why and how PR pros should embrace artificial intelligence - PR Daily  PR DailyArtificial intelligence (AI) is finding its way into customer *service*, online search and even the crafting of articles. All this gives rise to a new phenomenon for ...
Watch: Global Climate Strike launches with multi-platform campaign  PRWeekWatch: Global Climate Strike launches with multi-platform campaign. From PR Week.
Hospitality PR firms merge to form new agency  PRWeekHospitality PR firms merge to form new agency. From PR Week.
Independent HK hotel brand pleads for government assistance in 'trying time'  PRWeekOvolo Group's founder & CEO Girish Jhunjhnuwala has called on the Hong Kong government to assist the local hospitality industry given the current economic ...
Most popular undergraduate PR courses revealed  PRWeekMedia studies and journalism are the most popular courses for young people looking to learn about PR, according to annual data published by UCAS, the ...
Amazon hires Fever co-founder for EMEA consumer comms role  PRWeekAmazon hires Fever co-founder for EMEA consumer comms role. From PR Week.
Edelman names new EMEA COO  PRWeekEdelman has promoted the GM of its Amsterdam firm, Arent Jan Hesselink, to chief operating officer of EMEA under the leadership of new EMEA CEO and ...
PR Icon Kelly Cutrone bans Jezebel writer for life  Page SixPR icon Kelly Cutrone has banned a Jezebel writer from her fashion shows after the blogger claimed that Cutrone kicked her out of a seat at a Fashion Week ...
PR World Alliance Adds Two New Members to its Partnership -- Denterlein, Boston, USA and XCOM, Sao Paulo, Brazil  PRNewswireNEW YORK and BOSTON and SAO PAOLO, Sept. 3, 2019 /PRNewswire/ -- PR World Alliance (www.PRWorldAlliance.com), a premier international network of ...
'They were buccaneering days, but we had enormous fun' - Lord Chadlington on PR in the 1970s  PRWeekThe first in a series of interviews marking 50 years of UK PR, PRWeek talks to Lord Chadlington about PR in the 1970s. With its alcohol-soaked lunches, 'dolly ...
Drive Shack hires Red Havas as it transforms business  PRWeekNEW YORK: Golf brand Drive Shack has hired Red Havas for consumer PR supporting the opening of three locations. The agency will provide media and ...
PR blessing in hiding in Kashmir  Telegraph IndiaAn “awareness” blitz in the Valley to assure residents that they would not be compelled to part with their land.
Andhra Pradesh govt cancels 3,543 PR road works worth RS 1,031 crore  The New Indian ExpressThe YSRC government had decided to cancel those engineering works sanctioned before April 1, 2019, but not grounded.
How Tim Bell was overtaken by modern PR  Financial TimesThe mouth of hell gapes in warning, yet Doctor Faustus cannot repent and avert damnation, in the play by Christopher Marlowe. My Faustian moment came after ...
SGA votes in new PR Vice President to welcome in the new semester  The Whit OnlineAs Rowan Students get back into the swing of college life, so does the Student Government Association (SGA). Plenty of senators and other guests piled into the ...
Invest PR Maximizes Efforts, Hiring Staff in California and New York  The Weekly JournalRodrick Miller, Invest Puerto Rico CEO announced the expansion of the organization in the U.S. states of California and New York as a strategy to maximize ...
2020 Salaries for Marketing, Advertising, and PR Positions | Study  MarketingProfs.comThe median starting salaries for a marketing, advertising, and public relations jobs in the United States vary widely by position. Check out this salary guide for ...
Catch hired to build awareness of Lego brand  PRWeekMiddle East retail franchise Majid Al Futtaim has hired lifestyle comms consultancy Catch Communications to help drive awareness for retail brands Lego and ...
Meghan Markle told new PR company she wanted to 'break the internet' in secret talks  ExpressThe Duchess of Sussex is said to have made the bold statement during a meeting with Hollywood PR company Sunshine Sachs, who worked on the release of ...
How Implementing a PR Program in Your Business Will Change it Forever  Grit DailyFor many small business owners, the most important thing to keep business running is leads in the door. Due to cash flow, small businesses need to be ...
Political Expert Says Melania Trump is More ‘Mysterious’ Than PR-Driven Michelle Obama  Eurweb.com*US political and cultural commentator Jadan Horyn believes Melania Trump's “ “mysteriousness” is the reason why she outshines former First Lady Michelle ...
Breakfast Briefing: 5 things for PR pros to know on Thursday morning  PRWeekUnilever vet Keith Weed to join WPP's board; Area 51 parties to feature Arby's, Bud Light and Kool-Aid: Oh, yeah or oh, no? News · Tweet ...
Gadsden State PR department earns honors  Gadsden TimesThe Public Relations and Marketing Department at Gadsden State Community College earned six awards for exemplary work at the Alabama Community ...
Raheem Sterling ditches his PR agency after its England captaincy news leak  The TelegraphRaheem Sterling has split from the public relations agency that leaked news about him getting the England captaincy.
Why PR requires a negotiation mentality Publicity News  Media UpdateSince public relations has communication at its heart, PR relies heavily on negotiation, says Laura Jelen, *content* creator and editor at the Negotiation Experts.
Why the heart of a PR agency should be driven by content: Asif Upadhye, SPRD  Exchange4MediaUpadhye, Director of SPRD, explains how the story of a brand can be best conveyed when words frame the right narrative.
Tim Bell, PR and advertising executive, 1941-2019  Financial TimesTim Bell, who has died aged 77, was a swashbuckling spin-doctor who became a confidante of Margaret Thatcher and helped to create Britain's public relations ...
Polishing Turds: Lord Bell’s Public Relations Revolution  International Policy Digest“Morality is a job for priests. Not P.R. men.” – Tim Bell, New York Times, Feb 4, 2018. Lord Bell is dead, but his public relations tinkering, with all its gloss gilding ...
TransMedia Group To Place Pitches Beneath Its PR Pillow To Curry Media Favor For Author Zane Carruth's 'Abella Series' Of Children's Books About The Tooth Fairy  PRNewswireBOCA RATON, Fla., Sept. 16, 2019 /PRNewswire/ -- TransMedia Group was selected to help brand and publicize the "Abella Series," a charming and magical...
Green Badger picks Ripley PR as public relations agency  Maryville Daily TimesSavannah, Georgia-based Green Badger, leading software solution for LEED certification for the construction industry, has named Maryville-based construction ...
Liven Announces Strategic Partnership with Bitcoin.com  Bitcoin NewsLiven, the lifestyle rewards app that lets users spend and earn cryptocurrency rewards in over 1000 restaurants across Australia, is introducing Bitcoin Cash into ...

Do You Have Issues?

Every organization has issues that could affect its operation. The... Read More

PR: Lets Cut to the Chase

If your key ? that's KEY ? outside audiences don't... Read More

Competition in the News Creates Spin

In larger cities with many outlets they are competing for... Read More

Creating Your Online News Room: How To Build a Site The Media Will Love

From time to time, people ask me how public relations... Read More

Some Cool P.R. Tips for These Dog Days of Summer

Yup -- it's hot and sticky and you don't feel... Read More

Media Training - Essentials for ALL Office Professionals

Often the first point of contact the media has with... Read More

PR: The Thrill of a Good Idea

The notion that a business, non-profit or association manager can... Read More

The Non-business Business

Think for a moment! If you were to do a... Read More

Marketing-Minded Financial Planners Piggyback on Topic A to Get Free Publicity

That big story the media pursue each day is what... Read More

Public Relations: Converting the Non-Believers

What's the real reason some managers shy away from public... Read More

Publicizing Your Company

Got a huge need for publicity and a tiny publicity... Read More

I Cant Afford A PR/Publicity Campaign -- Can I?

It's a phrase I hear over and over again from... Read More

Business Community Relations 101 - Getting the Most Out of Your Chamber of Commerce Membership

Since the major part of a small business typically comes... Read More

A Guide to Optimizing Public Relations Content

This guide to "SEOing" your PR efforts can help you... Read More

PR Failure Defined

I define public relations failure this way:key audience perceptions are... Read More

Is This the PR You Thought You Were Getting?

You know, where you do something positive about the behaviors... Read More

Levines Laws For Pitching With Panache

Excerpted from "Selling Goodness- The Guerrilla PR Guide To Promoting... Read More

Whats Your Op-Ed?

Everyone has an opinion on something, and you can leverage... Read More

Write Press Releases That Dazzle

When a reporter is wowed, intrigued, surprised or captivated by... Read More

Forget The Story Youre Promoting ? Heres What Journalists Really Want From PR People

Although it seems less common these days, there are still... Read More

Is This Any Way to Run Your PR?

You bet!Especially for business, non-profit and association managers who REALLY... Read More

PR: Lets Talk Fundamentals

How much more fundamental can you get than this? As... Read More

Managers: Are You PR-Fit?

Can you honestly say that your business, non-profit or association's... Read More

Anchor Your Relationships

I heard a speaker recently who was talking about how... Read More

Media Training: How to Avoid Being Misquoted

I often begin my media training sessions by asking members... Read More