Know What Matters Most About PR?

When, as a business, non-profit or association manager, you are able to persuade your key external stakeholders to your way of thinking, then move them to take actions that lead to your department, division or subsidiary's success.

And again when those outside stakeholder behaviors deliver results like more people returning to buy again, new prospects sniffing around, individual capital gift levels rising, or more inquiries arriving about strategic alliances and joint ventures.

It especially matters when the emphasis of the PR team assigned to your unit shifts from communications tactics to a comprehensive blueprint that leads to your personal success as a unit manager. Particularly as it demands of you a sharper focus on the very groups of outside people who play a major role in just HOW successful a manager you will be ? your key external audiences.

But, what really matters most about your public relations is the foundation on which you build your program. For example, one like this: people act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done. When we create, change or reinforce that opinion by reaching, persuading and moving-to-desired-action the very people whose behaviors affect the organization the most, the public relations mission is accomplished.

How you implement such a fundamental premise is the enduring key to success. Discuss it with your PR team, especially the importance of learning how your organization is perceived by those target audience members. It should be obvious to all concerned that those perceptions almost always result in predictable behaviors that can help or hinder your operation.

You need to interact with members of the key target audience and ask a lot of questions. "Do you know anything about us? What do you think of our services, products or people, if anything? Have we ever worked together on a project? Was it a positive experience? Do you have any kind of problem with us?"

If budget is not a problem, you can hire a professional survey firm to gather these data. Or, since your PR people are already in the perception and behavior business, you can put them to work doing this very important work.

Whoever does the perception monitoring work should stay alert for negativities, especially attitudes and voice levels. Watch carefully for untruths, misconceptions, inaccuracies or rumors.

Once gathered, these data will form the basis of your public relations goal. Sometimes, the goal is extremely sensitive and specific. Other times, it can be as straightforward as "clarify that misconception, correct that inaccuracy or stifle that rumor."

Since a goal without a strategy is like a pizza without a beer, you may choose from three strategies usually applied to a perception or opinion problem. Create perception where there isn't any, change existing opinion, or reinforce it. Always see to it that the strategy you select is an obvious and natural fit with your new public relations goal.

A burning need for writing ability surfaces here because you must prepare a really effective message if you are going to alter any negative perceptions among members of your target audience. Your PR team should be able to handle this assignment just fine, in particular the need for persuasiveness and a compelling writing style. It must be clearly written with excellent factual support if your message is to be believable and result in the altered perception you desire.

Message delivery, fortunately, is a simple matter as you select from among the long list of communiucations tactics available to you. You may choose media interviews, speeches or group briefings, or from among newsletters, emails or brochures. Just be certain the tactics you pick can prove they actually reach people like those in your target audience.

The question of whether progress is being made will surface rather quickly so prepare asap to again interact with, and question members of your target audience. Only this time, you'll be alert for indications that the negativities have been dealt with and that target audience perception is moving in your direction.

Should you feel the need to accelerate matters, you can always add a few new communications tactics, and increase their frequencies.

It seems safe to say right here that what matters most about public relations is your survival as a manager who uses PR to help reach his or her objectives. Which is precisely why PR demands of you a sharper focus on the very groups of people who play a major role in just HOW successful a manager you will be ? your key external audiences.

About The Author

Bob Kelly counsels, writes and speaks to business, non-profit and association managers about using the fundamental premise of public relations to achieve their operating objectives. He has been DPR, Pepsi-Cola Co.; AGM-PR, Texaco Inc.; VP-PR, Olin Corp.; VP-PR, Newport News Shipbuilding & Drydock Co.; director of communications, U.S. Department of the Interior, and deputy assistant press secretary, The White House. mailto:[email protected] Visit: http://www.prcommentary.com

In The News:

Balancing Marketing And PR Targeting To Build A Brand  ForbesIs it right for a publicist to only focus on the consumers that tend to translate into a purchase? Is that really how you build a brand?
PR contractors can earn 67 per cent more than permanent staff, study finds  PRWeekPR contractors can earn a staggering 67 per cent more per day than permanent PR professionals, research by job website CV-Library has found. News · Tweet ...
The Resurrection Of Yearning: The PR Story Behind The Launch Of “JAWA”  BW BusinessworldPiyush sharma - This is an exciting prospect for the entire motorcycling community in India. From a PR perspective, it will be interesting to watch how marketing ...
Never.no Appoints Red Lorry Yellow Lorry As Global PR Agency  The Holmes ReportLONDON — Social TV platform Never.no has appointed B2B technology specialist Red Lorry Yellow Lorry as its global PR agency, with a brief to engage ...
Roddy Dewe, one of the founders of modern UK PR, dies aged 83  PRWeekRoddy Dewe, one of the founders of modern UK PR, dies aged 83. From PR Week.
PR: Bitcoin.com Partners With Jeju Blockchain Smartcity Association to Spread BCH Adoption  Bitcoin NewsRoger Ver, CEO of Bitcoin.com has agreed to help the Jeju Blockchain Smartcity Association grow the BCH ecosystem. On March 25th, Roger Ver agreed to ...
Norwegian Cruise Line appoints new UK consumer PR agency  PRWeekNorwegian Cruise Line has hired Hope&Glory as its retained consumer PR agency in the UK, following a competitive pitch process, PRWeek can reveal. News.
Industry voice: 'This is the year we will challenge PR and comms to do even better'  PRWeekIndustry voice: 'This is the year we will challenge PR and comms to do even better'. From PR Week.
Global Media Intelligence & PR Software Market: Size, Trends & Forecasts (2019-2023), with Cision, Isentia Group, Meltwater and WPP Dominating - ResearchAndMarkets.com  Business WireDUBLIN--(BUSINESS WIRE)--The "Global Media Intelligence and PR Software Market: Size, Trends & Forecasts (2019-2023)" report has been added to ...
Tech PR community mourns Ryan Donovan  PRWeekNAPA, CA: The PR industry is mourning one of its best-known technology experts, Ryan Donovan, who died last week at his home in Napa, California. Donovan ...
Food banks risk being 'captured' by corporate PR drive, say activists  The GuardianThe UK food bank movement has been warned it is in danger of being “captured” by big corporations and supermarket chains that promote high-profile ...
Sony Middle East and Africa appoints new PR partner  PRWeekSony Middle East and Africa (Sony MEA) has hired consumer electronics specialist Tribeca to help drive awareness and growth of its range of audio and digital ...
The FY2019 Version of the Too Beautiful Diamond Route PR Video Is Complete!  Business WireThe 2019 version of the public relations video for Diamond Route, the expansive sightseeing route, has been completed.
OutCast expands outside US with deal for London-based Sepia  PRWeekOutCast expands outside US with deal for London-based Sepia. From PR Week.
30 jobs in the PR and marketing world - PR Daily  PR DailyCompleting everything on your to-do list feels great—especially when you put in extra time and effort to get the work done. A strong work ethic is essential for ...
Digivizer and the University of Newcastle collaborate to support PR students  mUmBRELLA*Digital tech, analytics and data company Digivizer has collaborated with the University of Newcastle to make its platform available for PR students. The.
Technology PR in the Netherlands: Here's what you need to know |  Silicon CanalsLaunching your company in the Netherlands? Things are a little different when you are trying to master technology PR in the Netherlands.
Mode PR Is Hiring A Part-Time Office Manager In New York, NY  FashionistaMode PR is a boutique fashion agency specializing in public relations, and representing a mix of cutting-edge luxury and contemporary designers with ...
Communications & PR (Temporary) job with American Association for Clinical Chemistry | 393173  mediabistro.comCommunications & PR (Temporary) in Washington , Entry Level, PR & Communications, Marketing & Communications with American Association for Clinical ...
Energy giants spent USD 1 bn on climate lobbying, PR since Paris: watchdog  Economic TimesParis: The five largest publicly listed oil and gas majors have spent USD 1 billion since the 2015 Paris climate deal on public relations or lobbying that is ...
How To Compete With Market-Leading Companies As A PR Underdog  ForbesEvery industry has an 800-pound gorilla. Here's how to go toe-to-toe with them in the PR battle.
All the Free PR Secrets You Need to Know to Scale Your Business  Search Engine JournalCan free PR make your brand famous? Read on to get inside tips on pitcing the media, writing a press release, and gaining vaulable authority links.
Bae Jin Young's “Produce 101” PR Video Becomes First To Reach 10 Million Views  soompiBae Jin Young's one-minute PR video from “Produce 101 Season 2” is the first PR video to reach 10 million views on Naver TV! The video reached 10 million ...
Uber Appoints The Hoffman Agency to handle Hong Kong PR  Marketing InteractiveThis appointment includes both Uberâ��s ride-sharing operations and the Uber-Eats food delivery *service*.
How To Create Meaningful PR Content -- Even When You Have Nothing 'New' To Announce  ForbesWhether working on the agency-side or in an in-house role, every marketing and communications professional has faced one universal challenge. What do you ...
UM PR Professor Chronicles Student Successes Through Office Artwork  HottyToddy.comBy Kendall Crumbaugh Hottytoddy.com intern. Following in her father's footsteps was not her original plan, but University of Mississippi Professor Robin Street ...
UK Young Lions PR: The Romans win gold and silver in all-female podium  PRWeekThe Romans duo Olivia Butcher and Josie Dougoud have triumphed in this year's UK Young Lions PR competition and will represent the nation at Cannes Lions ...
Spotify Calls On Regulators to Fight Against PR - Mon., Mar. 25, 2019  O'Dwyer's PR NewsSpotify is sounding the alarm over what it deems anti-competitive actions in the marketplace committed by Apple. The music streaming *service* has now filed a ...
In brief: Rooster jumps on Zip Now brief; wins for Battenhall, RMS, Future and PaceUp Media  PRWeekIn brief: Rooster jumps on Zip Now brief; wins for Battenhall, RMS, Future and PaceUp Media. From PR Week.
What a journalist won't tell you about your PR company  QuartzMost companies hire public relations firms because they want more press. But the tricks some agencies use in an effort to win you coverage often backfire.
'Transparency and trust are more important than ever' - Active DMC's Sawsan Ghanem  PRWeekThe evolving PR landscape in means communication firms need to be transparent, trustworthy and take a firm stance on an issue while being tech-savvy is no ...
Huntington Study Group Achieves 100th Credentialed Research Site Milestone  PR.comThe Huntington Study Group (HSG), a world leader in spearheading research and conducting clinical trials in Huntington disease (HD), is excited to announce ...
Seven PR questions for Stagwell Group founder Mark Penn  PRWeekNew York: Last Friday, Stagwell Group finalized the deal to invest $100 million in debt-laden holding company MDC Partners that made Stagwell founder Mark ...
PR - WARFRAME APPROACHES 50 MILLION PLAYER MARK AT SIXTH-YEAR ANNIVERSARY  GoNintendoLONDON, ON – March 25, 2019 – Canadian developer and publisher Digital Extremes is humbled and proud to announce today its cooperative online hit ...
Pushnami Becomes Amazon Partner  PR.comAs a partner with one of the most recognized companies in the world, Pushnami will receive business, technical, sales, and marketing resources that will better ...
PR Veteran Sean Fitzgerald To Expand Crisis Comms At Witt O'Brien's Witt O'Brien's, a  The Holmes ReportWitt O'Brien's, a leader in crisis and disaster relief, has hired public relations veteran Sean Fitzgerald to expand its crisis communications offering.
Rujugiro embarks on PR campaign to mask blood money in Uganda  The New TimesRwandan dissident Tribert Rujugiro has embarked on an aggressive campaign to portray a positive image of his tainted Tobacco business in northern Uganda.
DOH Meeting Was PR Stunt | News, Sports, Jobs  Wheeling IntelligencerI don't know what I was expecting last Tuesday when Gov. Jim Justice brought every Division of Highways district engineer and county supervisor to Charleston,
The case of CipherBlade, ShapeShift's PR saviour  Decrypt MediaA “forensic report” supposedly clearing crypto exchange ShapeShift of last year's money laundering accusations has been linked to a series of shell companies.
Breakfast Briefing: 5 things for PR pros to know Monday morning  PRWeekHow media reacting to Mueller report; What's up with Apple's live stream of Steve Jobs Theater?; How Parkland is communicating to parents following suicides; ...
Archetype Lands VMware US PR Duties  The Holmes ReportVMware started working with Archetype this week after five years with H+K Strategies.
Puerto Rico faces food-stamp crisis as Trump privately vents about federal aid to Hurricane Maria-battered island  The Washington PostTOA BAJA, PUERTO RICO — At the Casa Ismael clinic for HIV-positive men with severe health complications, the staff used to immediately change patients' ...
BCW Lands Lucrative Lenovo PR Remit In China  The Holmes ReportBEIJING — BCW has landed Lenovo's lucrative PR remit in China, taking on a range of communications duties that are estimated at upwards of $3m per year.
Gender pay gap among PR freelancers 'second highest' across marcomms and creative  PRWeekPR has the second biggest gender pay gap in favour of men among marcomms and creative freelancers, despite PR being the most female-dominated strand, ...
PR: CoinAll Lists Fetch.AI and Offers a 350000 FET Giveaway  Bitcoin NewsOn March 2019, CoinAll, the famous cryptocurrency exchange, announced the listing of Fetch.AI and will hold a 7-day celebration to give away 350000 FET ...
Samsung Brings In AvianWE For Expanded Indian PR Mandate  The Holmes ReportNEW DELHI — Samsung has brought in Avian WE to handle its expanded Indian PR mandate, the Holmes Report has learned, marking the agency's ...
Huawei's PR Lessons For China Inc Arun Sudhaman 28 Feb 2019  The Holmes ReportBedevilled by geopolitical challenges, the Chinese tech giant appears to have finally accepted the need for a robust PR strategy. But is it too little, too late?
The Hidden PR Disaster That Led to Huawei's Crisis  OZYThe telecom giant always had a tough task in convincing the West it could be trusted. But it made its job even harder by not listening to key advisers.
Unsolicited Press to be at the 2019 AWP Conference  PR.comUnsolicited Press, a Portland-based small press, will be attending the 2019 AWP Bookfair.
PR Primer: Learn To Promo Your Business On March 28 At 2019's First Dtec Forum Powered By Entrepreneur Middle East  EntrepreneurDubai Technology Entrepreneurship Campus (Dtec), a Dubai Silicon Oasis Authority-owned technology startup centre, and Entrepreneur Middle East have ...
Merck Reviews US Corporate PR Support  The Holmes ReportAgencies that already do work for the pharmaceutical giant are among those participating in the review.
9 Ways You're Ticking Me Off: A PR Primer | The American Lawyer  Law.comWe've been together a long time so let me cut to the chase: For such an elite segment you—lawyers firms and corporations—are often shockingly ...
PR Advice for Felicity Huffman and Lori Loughlin  StyleBlueprintThe scandal at the forefront of everyone's minds has lessons and implications from which we can all learn. We enlisted a PR expert to share a different ...
Epic Games Store title exclusivity: Are the PR headaches worth it?  Windows CentralThe Epic Games Store has been making waves, often for the wrong reasons. Here's how Epic's push into distribution has been creating headaches.
Local Food in Puerto Rico Finds Energy in Recovery  The New York TimesTwo hurricanes slowed a budding effort to reclaim the island's agricultural and culinary independence. But its chefs, farmers and entrepreneurs are rebuilding.
Brexit: PR Industry Still Divided On Preferred Outcome  The Holmes ReportResearch from the PRCA shows 45% of comms leaders would prefer Article 50 to be rescinded.
Huawei continues full-blown PR campaign to fight US criticism  BGREmbattled Chinese smartphone maker Huawei capped another week full of a steady stream of negative headlines targeting the company by continuing a ...
Torod Neptune, Gail Heimann win Outstanding Professional awards  PRWeekTorod Neptune, Gail Heimann win Outstanding Professional awards. From PR Week.
Modi can't leave aside his PR even for five minutes: Rahul  Economic TimesDHULE: Congress president Rahul Gandhi Friday targeted Prime Minister Narendra Modi, saying he can't leave aside his public relations exercise even for five ...
Versacarry Names Howard Communications PR/Marketing Agency of Record  AmmoLand Shooting Sports NewsJustin Sitz, CEO, and Owner of Versacarry has named Howard Communications, Inc. as their PR/Marketing agency of record.
Huawei CFO's Canada Lawsuit Is a Setback for PR Campaign  BloombergCFO Meng Wanzhou's lawsuit against Canadian authorities is a setback to the Chinese company's PR campaign.
Walking Down to the Basement 10 Years Later: What I Would Tell My Younger Self  BOSS MagazineTen years ago, I was 26 years old and I took the most important steps of my life. I walked down to my basement. My wife and I had just closed on a house, we ...
Jack in the Box Selects Cashmere as Social Media and PR Agency of Record  AdweekSan Diego-based fast-food chain Jack in the Box has selected Los Angeles-based lifestyle marketing agency Cashmere as its social media and public relations ...
Technology journalist shares 'probably the worst PR email' she's received  New Zealand HeraldA journalist recently received an email she couldn't ignore.
Milldam Public Relations to Exhibit at The National Facilities Management and Technology Conference and Expo in Baltimore  Associated PressBALTIMORE--(BUSINESS WIRE)--Mar 25, 2019--Milldam Public Relations, a full- *service* public relations firm serving a range of technology sectors including ...
Exclusive: PR Newswire owner Cision explores sale -sources  ReutersCision Ltd, the owner of PR Newswire and provider of software for public relations professionals, is holding discussions with private equity firms about a potential ...
Longtime Greenville Reporter Leaving to Start Public Relations Company  TVSpyAfter a quarter of a century covering stories in Greenville, N.C., longtime WYFF reporter Tim Waller is calling it quits. He made the announcement on his ...
Chart: How the definition of “journalist” is changing  RecodeThe plight of journalists might not be that bad if you're willing to consider a broader view of "journalism."
Virgin Active's initial #woke CCTV reply: Should PR teams alone have access to social?  Marketing InteractiveVirgin Active was called out last week for placing its CCTVs near the showering facilities in the gym – which several users deemed as “intrusive”. The issue ...
PRWeek and Women in PR kick off 2019 Mentoring Scheme  PRWeekPRWeek and Women in PR kick off 2019 Mentoring Scheme. From PR Week.
Combined Text100, Bite agency gets a new brand: Archetype  PRWeekNEW YORK: Almost six months after holding company Next Fifteen said it was merging the two agencies, Text100 and Bite Global have a new name, retiring two ...
Solving Communication Problems in Puerto Rico after Storms  EDM DigestBy David E. Hubler Contributor, EDM Digest. Puerto Rico's near-total devastation from Hurricane Maria in 2017 has spawned several unusual technological ...
The Results of Our Puerto Rico Cave Shootout Are In!  FstoppersLast week, we continued our exploration of Puerto Rico with our second shootout challenge. This time, we mixed it up a little bit with a guest photographer, and ...
Advertising/public relations senior earns national recognition from PRWeek  Penn State NewsSenior Elise Bingaman, one of five national finalists for the Outstanding Student Award from PRWeek, dove into the contest as a "passion project" during a ...
Suspects Indicted In Puerto Rico Drug Ring  NPRFederal prosecutors charged 75 people in Puerto Rico with conspiring to smuggle and distribute vast amounts of narcotics as part of savage and multi-million ...
PR: Roger Ver Joins Livenpay Advisory Board  Bitcoin NewsBlockchain superstar and Bitcoin.com CEO Roger Ver aka 'Bitcoin Jesus' is now an advisor to Liven, the Australian startup with ambitions to bring crypto to the ...
PRCA revises reading list to include 60 per cent female authors  PRWeekThe Public Relations and Communications Association (PRCA) has overhauled its recommended reading list to improve the gender diversity of authors, ...
Berklee Honors Beyoncé PR Strategist Yvette Noel-Schure  VarietyBerklee's Valencia, Spain outpost honored Yvette Noel-Schure, the veteran public relations strategist, at a ceremony on March 14.
The 5 most popular stories on PR Daily this week - PR Daily  PR DailyThis week, PR Daily readers were interested in the latest email design trends, how communicators worked to contain violent footage of the New Zealand ...
Sir Philip Green's PR team walk away in wake of sex and race allegations  The TelegraphSir Philip Green's PR firm have walked away from the billionaire and his company in the wake of the scandal surrounding his use of gagging clauses to silence ...
How to Handle a PR Crisis in the Age of Call-Out Culture  The Business of FashionNEW YORK, United States — A few days after Donald Trump was elected president, when the extent of the country's polarised state was laid bare, New ...
Photo Essay: Puerto Rico’s Small Farmers Rebuild, with Help from Chef José Andrés’ World Central Kitchen  Civil EatsA year and a half after Hurricane María struck the island, grants from World Central Kitchen are helping dozens of small farmers start *fresh*.
$26 MILLION FAIR FUND SETTLEMENT FOR INVESTORS OF CERTAIN UBS FINANCIAL SERVICES INC. OF PUERTO RICO FUNDS ESTABLISHED BY THE SECURITIES & EXCHANGE COMMISSION ("SEC")  PRNewswireWASHINGTON, March 22, 2019 /PRNewswire/ -- In the Matter of UBS FINANCIAL SERVICES INC. OF PUERTO RICO Admin. Proc. File No. 3-14863 TO: ...
Deadline Extended for Flagship Niagara League's Sail Training Program  erienewsnow.comThe program typically costs $1800, but Erie Insurance is offering scholarships that will cover the full cost of tuition.
Promise for pro-life measures in Puerto Rico  OneNewsNowPuerto Rico may be edging toward some restrictions on abortion.
Hillary Clinton's ex-advisor chosen by Prince Harry for PR chief  TatlerThe Duke of Sussex has recruited the former advisor to Hillary Clinton as Communications Chief, as the long-awaited separation of the royal households looms ...
Raiders re-sign WR/PR Dwayne Harris  Raiders WireThe Oakland Raiders have locked up another valuable piece to their team on Monday, announcing the re-signing of wide receiver/punt returner Dwayne Harris.
A virtual currency company, Bitmain, IPO expires, PR rep hints at the next course of action  Cryptoline NewsIt's almost six months after Bitmain, a virtual currency company, filed its initial public offering (IPO) with the Hong Kong Stock Exchange. This is also the time it ...
San Juan Mayor Announces Run for Puerto Rico Governor  BloombergThe mayor of Puerto Rico's capital announced Friday that she is running for governor of the U.S. territory.
WATCH: USC four-star RB signee sets new PR in 100 meters  247SportsFour-star Madison (Calif.) USC signee and running back Kenan Christon turned heads in the second 100-meter race of his track & field season, setting a new ...
Facebook reveals plans to pivot to privacy-focused platforms - PR Daily  PR DailyAfter more than a year of scandal, Facebook wants a do-over. The company has announced sweeping changes to overhaul the social media juggernaut.
A crisis for Walmart’s disabled workers, and a PR crisis for the retail giant  The Washington PostMore than a dozen current and former disabled greeters said Walmart's new requirements left them in a lurch and afraid they'd lose their jobs.
Gov's rep to Puerto Rico fiscal board demands list of revitalization coordinator nominees  Caribbean BusinessSAN JUAN – Less than a week after doing so, the executive director of Puerto Rico's Fiscal Agency and Financial Advisory Authority (Aafaf by its Spanish ...
FEMA denies Puerto Rico request for help processing backlog of bodies  CBS NewsThe fiscal oversight board, which controls the island's spending, will allow the governor to use the funds to curtail the mounting backlog of bodies.
Sorrell: Amazon's ad business will be worth $100b  PRWeekSorrell: Amazon's ad business will be worth $100b. From PR Week.
2018: Huntsworth PR Revenue Falls Amid Overall Company Lift  The Holmes ReportLONDON — Despite overall gains, Huntsworth on Tuesday reported a 5.1% year-over-year decline in its communications revenue during 2018.
PRWeek US Awards 2019: The Winners  PRWeekZeno Group and Ketchum win big at the 20th anniversary of the PRWeek Awards, while David Hogg and the cofounders of March For Our Lives are honored as ...
Citywide Mosquito Management Effort in Puerto Rico During Zika Outbreak Offers Lessons for Future  Entomology TodayAn integrated vector management program is no small undertaking, but a program run in Caguas City, Puerto Rico, during the Zika outbreak of 2016 shows such ...
Rajat Gupta's PR blitz shows a never-say-die spirit, but the stains on his corporate suit are not easy to wash  FirstpostThe first thought that occurs on a Monday morning when leading Indian newspapers carry prominent interviews with Rajat Gupta is a simple question: Why is ...
Ted Yoho, Jenniffer Gonzalez-Colon host American LNG Summit in Puerto Rico  Sunshine State NewsTed Yoho, Jenniffer Gonzalez-Colon host American LNG Summit in Puerto Rico.

Same Old, Same Old PR Still Tops

Like human nature over time, the power of good public... Read More

Killer Press Kits - Press Kits That Demand Attention

So, you've had your book published or you've gone the... Read More

Media Contact Lists and How to Build a Fantastic One

I got the latest issue of Internet Works in the... Read More

Do You Have an Exclusive Market Segment?

You do if you're a business, non-profit or association manager... Read More

Publicity - Use This System to Track Publicity Progress

Tracking your correspondence with reporters, via phone or email, is... Read More

Managerial Survival Key

For business, non-profit or association managers like yourself, survival pretty... Read More

How to Tap in to the Holiday Publicity Bonanza

If your product or service can be given as a... Read More

How To Make Time For Public Relations

"Don't say you don't have enough time. You have exactly... Read More

The Press Release Method to Get Great Publicity

If you have had any experience in public relations or... Read More

Media Relations: How We Landed on the Wall Street Journals Front Page

Media relations is a great profession.On good days, I earn... Read More

Promote Your Products With A Press Release

Writing an effective press release is a way to draw... Read More

What Some Pros Know About PR

They know they had better do something positive about those... Read More

How to Master Communication Even if you failed High School Grammar

Does the thought of knowing your verbs from your adjective... Read More

Why Restaurants Go Out of Business

Recently someone asked me why so many restaurants go out... Read More

Three Communication Secrets of The Great Communicator

I've worked in media and public relations for 20 years,... Read More

Can Your PR Game Plan be Salvaged?

If, as is often the case, you are preoccupied with... Read More

Media Kit: 25 Component Possibilities

Media kits include a combination of information whether created for... Read More

Public Relations Going O.K?

Yes?Good!Still, as a business, non-profit or association manager, if you're... Read More

Andrew Bogut - His Big Media Blunder And What You Can Learn From It

Andrew Bogut, the Australian basketballer is now officially in the... Read More

Making the News - Tips from A News Journalist

What makes a good media release and how do you... Read More

Recessions Dont Last Forever!

It could, but what if it doesn't?Will you be prepared?Will... Read More

Between Now and Economic Recovery

There's still time to review your public relations program like... Read More

How To Get Zero Cost Publicity For Your Business Part 2

This is the ending to my previous article, How to... Read More

Getting Traffic Through Publicity

If your reading this, you must be online and most... Read More

Getting Articles Published - Eight Steps for Trade Publications

Trade publications present an excellent opportunity for organisations to gain... Read More