Hey, Mr/Ms Manager!

Does it really make sense to bet your PR budget on results like newspaper mentions and zippy brochures while your all-important outside audience behaviors are probably receiving much less attention than they need?

I mean, the concern is valid. What your most important external audiences believe about your organization, and then to what behaviors those perceptions lead, has a lot to do with whether it ? and you ? succeed.

Ignore that reality and you invite a lot of pain and suffering. But, bite the bullet now and you can begin seeing results like growing repeat purchases, higher levels of membership applications, new engineering firm specifications of your components, a boost in capital contributions or brand new community support.

Public relations isn't that different from any other professional discipline you employ on the job ? you need a plan to succeed. And the plan must be based on a foundation that makes sense.

Try on this fundamental premise for a moment and see if you can live with it: People act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done. When we create, change or reinforce that opinion by reaching, persuading and moving- to-desired-action the very people whose behaviors affect the organization the most, the public relations mission is accomplished.

Because if you CAN live with it, you'll soon be working with a blueprint that helps persuade those important stakeholders to your way of thinking. And that should move them to take actions that lead to your success as a business, non-profit or association manager.

Give it a try. Sit down with the public relations folks assigned to your department, division or subsidiary and tell them you're going to find out what those external audiences whose behaviors affect you the most, REALLY think about the organization, then list them in priority order ? i.e., which audience behaviors have the greatest impact on your organization ? so that we can work on the one you assign first place.

Because this approach to public relations may be unfamiliar to those PR folks assigned to your unit, you must take a personal role in getting it off the ground, as well as inputting each major decision point. Your incentive to do so lies in the fact that dealing effectively with key stakeholder behaviors, talks directly to your own success on the job.

First big question? How do members of your key target audience actually perceive your unit, that is, your department, division or subsidiary? You can commit a large portion of your budget to professional survey counsel or you and the PR folks assigned to your unit can do it the grass roots way and interact with members of your target audience, and ask a number of questions.

"What do you know about us? Have you had any contact with our people? Did it work out to your satisfaction? Is there a problem with our products or services?" All the while you remain alert to exaggeration, inaccuracies, misconceptions, untruths or rumors, as well as paying attention to hesitant or evasive answers to your questions.

The responses you collect will help you set down your public relations goal, which could read this way: tone down that exaggeration, neutralize that rumor, or clarify that misconception.

Next challenge? How do you reach that public relations goal? It may surprise you, but there are just three strategy choices when it comes to matters of perception and opinion: create perception where there may be none, change existing perception, or reinforce it. But be sure that the strategy you select fits your new public relations goal.

This step in the public relations problem solving sequence may be the most challenging ? preparing the message you will count on to correct the offending perception you discovered during your monitoring session. Since it will be delivered in online, print, telecommunications, speaker and broadcast modes, it must be prepared in a compelling yet believable manner. It must explain why the current perception is untrue and unfair. And it must be written clearly. After all, you are trying to alter what people believe in a way that leads to the target audience behaviors you need to achieve your unit objectives.

How you deliver the message turns out to be less complex. There are dozens of communications tactics at your disposal ranging from newsletters, open houses, media interviews and brochures to emails, speeches, seminars and many more.

Curiosity will soon overtake all concerned as to whether the program looks like it will reach the goal. Quickest way to find out is another Q&A session with members of your target audience. And you and your PR team should ask the same questions used in the earlier monitoring session.

Big difference the second time around is, you'll be on the lookout for signs that you have actually altered the offending perceptions as planned. And that is a giant step towards creating the target audience behaviors you need.

Yes, as a manager, what you now have is your own workable, department or division public relations program that will work well on behalf of any business, non-profit or association. In other words, a PR blueprint that will help lead you directly towards achieving your operating objectives.

About The Author

Bob Kelly counsels, writes and speaks to business, non-profit and association managers about using the fundamental premise of public relations to achieve their operating objectives. He has been DPR, Pepsi-Cola Co.; AGM-PR, Texaco Inc.; VP-PR, Olin Corp.; VP-PR, Newport News Shipbuilding & Drydock Co.; director of communications, U.S. Department of the Interior, and deputy assistant press secretary, The White House. mailto:[email protected]. Visit: http://www.prcommentary.com

In The News:

Seven PR Factors To Power Your Digital Communications Strategy  ForbesAs public relations and other marketing disciplines continue to converge and intertwine, having a comprehensive digital communications strategy becomes more ...
RK PR Is Hiring A PR Coordinator, Fashion In New York, NY  FashionistaRK PR is looking for a dynamic, entrepreneurial and self-motivated PR coordinator for its roster of emerging fashion brands to join our growing company.
Virgin Experience Days appoints new PR agency  PRWeekGift experiences provider Virgin Experience Days has hired The PHA Group to provide consumer press office and strategic communications services to amplify ...
53% of PR pros use a wire service, Coca-Cola's approach to inclusion, and words to banish - PR Daily  PR DailyGood morning, PR pros: Diet Coke is removing the labels from some of its cans to help consumers “start a conversation about theirs.” The campaign, called ...
Did Betsy Devos's School Choice Program Enable Puerto Rico's Corruption Scandal?  ForbesYesterday, the former education secretary of Puerto Rico, Julia Keleher, returned to the island to stand trial after being arrested by the FBI on July 10th on fraud ...
AI and Machine Learning Leader, ElectrifAi, Selects 5W Public Relations as US Agency of Record  PRNewswireNEW YORK, July 17, 2019 /PRNewswire/ -- 5W Public Relations, one of the 15 largest independently-owned PR firms in the U.S., announced today it has been ...
CMS Board hires PR firm for damage control of superintendent suspension  WBTVSources say the firm is expected to specifically to handle the situation involving the superintendent's suspension so that CMS employees wouldn't have to deal ...
Working With PR: Top Tips To Manage Your PR Personnel  EntrepreneurHere's how you can ensure you are maximizing the relationship with your own PR personnel, whether it's in-house or through an agency.
The pros and cons of hiring in-house versus agency public relations  AdAge.comOne of the most critical decisions you'll face as an entrepreneur is determining the best channels -- and partners -- to help promote your brand's message.
Tear Gas Fired at Puerto Rico Protesters Amid Calls for Governor’s Resignation  The New York TimesA day of protests turned raucous in Puerto Rico and the police fired tear gas to hold back a crowd demanding the resignation of Gov. Ricardo Rosselló.
Jeffrey Epstein was a PR master at managing his reputation — here’s why his online manipulations wouldn’t work today  MarketWatchA reputation-repair program for a prominent person convicted of criminal wrongdoing can easily cost more than $100000.
Bad Bunny, Lin-Manuel Miranda and Ricky Martin address the Puerto Rico chat messages controversy  CNNReggaeton artist Bad Bunny reportedly is leaving his European tour to join protests against the governor in his native Puerto Rico.
PR: Liechtenstein Financial Market Authority Approves Tokenized Real Estate Investment Product  Bitcoin NewsCROWDLITOKEN AG pioneers and starts distribution of a digital bond – European retail investors benefit as well For the first time in Europe, the Liechtenstein ...
Three Things You Need To Know Before You Develop Your PR  EntrepreneurWhen you're introducing a new brand or launching a new product, word of mouth is essential in building trust, raising awareness, and ultimately, achieving those ...
HBO's Head of PR to Depart After Nearly 40 Years  Hollywood ReporterTwo months after corporate parent WarnerMedia enlisted Kevin Brockman as its head of PR, HBO's head of corporate communications Quentin Schaffer is set to ...
14 Apps Top PR Executives Can't Live Without  ForbesSet your PR team up for success with these must-have apps from the experts of Forbes Agency Council.
CMS Board Hires PR Firm To Deal With Superintendent Suspension Aftermath  WFAEThe Charlotte-Mecklenburg Schools board has hired a global public relations firm for $30000 that specializes in crisis management to deal with the.
Five Tips For Aspiring PR Professionals  ForbesGet established in the field and start the process of becoming a media master.
PR Is Not Dead: How PR Has Evolved In The Digital Age  ForbesPR has shifted in a lot of ways to effectively provide success to brands and consumers alike.
The Academy crowned inaugural PR Cup champions  PRWeekThe Academy has lifted the inaugural PR Cup following a clinical 9-2 win over the CIPR at Nine Elms Powerleague on Friday in the most exciting sports action of ...
Foundation Is Seeking Fall '19 Digitally-Savvy PR and Social-Media Interns In New York, NY  FashionistaFoundation is a digital-first agency based in NYC. We provide communications strategy and talent management for the industry's best brands and influencers.
Jeff Hunt Launches New PR Firm Legend Labs  The Holmes ReportThe agency Hunt previously founded, PulsePoint Group, was acquired by Olson in 2013.
Former health minister rejoins controversial drug maker's PR agency  The GuardianFormer health minister James O'Shaughnessy has rejoined the PR consultancy Portland, whose clients include a US drug company which is refusing to drop the ...
New PR agency names top Mergermarket M&A adviser rankings  PRWeekJoele Frank Wilkinson Brimmer Katcher and Kekst CNC are the new names at the top of two Mergermarket tables that rank PR agencies by M&A deals they ...
Stream Residente's Puerto Rico Protest Song "Afilando Los Cuchillos' : Alt.Latino  NPRAmid the most crucial political crisis to hit Puerto Rico in its modern history, Puerto Rican artists Residente, Bad Bunny and iLe respond with music in real time.
PR: Bitcoin.com Wallet Joins Blockchain Consortium FIO  Bitcoin NewsBitcoin.com wallet, the official wallet of Bitcoin.com, has joined the Foundation for Interwallet Operability (FIO) in a move that will assist the wave of new users ...
Omnicom PR Firms Dip 1.3% In Q2 2019  The Holmes ReportThe company's PR firm revenue dipped for the first half of 2019 after a growth streak that spanned four consecutive quarters.
The industry must push beyond BAME internship schemes to make PR & comms more 'colourful'  PRWeekThe industry must push beyond BAME internship schemes to make PR & comms more 'colourful'. From PR Week.
A day in the life of... Head of Content and Digital PR at MediaVision  EconsultancyJodie Harris is Head of *Content* and Digital PR at MediaVision, a London-based integrated digital marketing agency. We caught up with her to find out about the ...
30 jobs in the PR and marketing world - PR Daily  PR DailyIt might be time to make data a part of your professional DNA; many of the best jobs of 2019 require analysis of metrics. Find out which jobs earned the top—and ...
Puerto Rico Leadership in Turmoil Amid Calls for Ricardo Rosselló to Resign  The New York TimesTwo senior members of Gov. Ricardo A. Rosselló's cabinet have stepped down amid a widening political crisis in Puerto Rico.
Red Havas young gun takes the helm of Manchester PR agency  PRWeekRed Havas head of news Alex Duckett, 27, has left to lead Manchester-based agency Wentworth PR. He played a pivotal role in Greggs' vegan sausage roll ...
Breakfast Briefing: Omnicom PR revenue down 1.3% in Q2  PRWeekOmnicom PR revenues dropped in Q2. Taken as a whole, the holding company's PR firms turned in a disappointing second quarter, with revenue down 1.3% ...
PR On A Budget: Six DIY Tips For Small Businesses  ForbesThough a PR campaign is often what's needed to raise their profile and revenue, startup companies and other smaller ventures often do not have the financial ...
Starbucks reveals why brands should lead with values - PR Daily  PR DailyStarbucks must have felt a sinking sense of déjà vu as news outlets picked up the recent incident in Tempe, Arizona, where employees asked police officers to ...
Here's How This PR Maven Balances Deadlines, Family Life and Uncertainty  EntrepreneurIn this episode of Resilience, Entrepreneur Network partner Alley spotlights Beltkiss Sanborn, the founder of Bilquis Ocon PR, about some her biggest ...
PR and entertainment company New Romans appoints Anthony Spargo as managing partner  mUmBRELLA*Former Latitude Finance head of corporate affairs, Anthony Spargo, has been appointed as managing partner of PR and entertainment company New Romans.
State of comms: Study finds 40% of execs don't think PR delivers good value to biz  Marketing InteractiveHowever, of those who did have a good understanding of the function, 80% thought it delivered good value.
Why PR should get a slice of the marketing pie - PR Daily  PR DailyAs the media landscape has changed, and some time-honored truths have been upended, has the best use of your precious communications budget changed, ...
Grayscale PR Is Seeking Fall '19 Showroom Interns In New York, NY  FashionistaGrayscale PR is looking for fall showroom interns who are interested in pursuing a career in Public Relations.
Why Paddy Power's 'shocking' Huddersfield Town kit might be a PR stunt  The DrumPaddy Power has stoked controversy online after revealing a "bold" design for new partner Huddersfield Town's kit – but eagle-eyed fans have suggested the ...
Study: 40% Of Execs Don't Think PR Delivers Good Value A new report finds there  The Holmes ReportLONDON — A new report into perceptions of PR among executives has found that two in ten do not know what PR stands for and 40% do not think it delivers ...
The 5 most popular stories on PR Daily this week - PR Daily  PR DailyThis week, readers were interested in writing engaging headlines, advice for landing your first PR job, targeting mature consumers with native ads, and more.
Media diversity concerns as PR firm takes control of Tasmanian regional papers  ABC NewsA public relations firm boasting two former Liberal party senior advisers has purchased two regional Tasmanian newspapers, installing as editor a controversial ...
UNHRC: What we have here is a PR problem  Philippine StarFrankly speaking, I'm for leaving the United Nations Human Rights Council (UNHRC) for it has become a PR problem to the Philippines. Yes, for me it is a PR ...
New Balance Hands Global PR Business To MullenLowe  The Holmes ReportBOSTON — Sportswear giant New Balance has handed its global public relations business to MullenLowe PR, formally naming the firm its PR agency of record.
Research reveals two in ten executives do not know what 'PR' stands for  PRWeekA new report into how executives in large companies perceive PR found that 40 per cent do not think PR delivers good value to their business. News · Tweet ...
PAN Moves Into UK With Capella PR Acquisition  The Holmes ReportThe purchase of the London digital and PR agency has created Boston-based PAN's first owned office outside the US.
As BDO PR/USVI Former President Appears In Federal Court On Corruption Charges, Questions Linger About The Company's USVI Operations -  VI ConsortiumFernando Scherrer appeared in federal court in Puerto Rico on Tuesday to finalize bail procedures as part of a group of six people arrested on July 10 for their ...
Crosshairs Communication bags PR and Social Media mandate for Kiehl’s India  Exchange4MediaCrosshairs Communications will be responsible for crafting and managing Kiehl's key messages across the Indian market and manage end-to-end social media.
In a crisis, beware the false memory phenomenon - PR Daily  PR DailyYou might not know what you think you know. In 2013, MIT scientists successfully implanted false memories in mice to better understand how faulty memories ...
Newspaper ad allegedly by S'pore PR woman, 44, seeking soulmate who earns at least S$10000 a month  Mothership.sgLove can be left to chance and discovered in unexpected places, but some would rather take destiny into their own hands.
Nike Reviews North American PR Agency Support  The Holmes ReportBEAVERTON, OR — Nike, which built its brand around high-impact marketing, is reviewing its North American PR support, the Holmes Report has learned.
PR's image problem: 92% think PR pros 'hide the truth' and lie, majority don't understand industry  PRWeekPR has a public perception problem as a majority of people believe brands and organisations use it to hide the truth and cover up their mistakes, a new study of ...
Tales Of The Cocktail Doubles Down On Its Support Of Puerto Rico's Bar Scene  ForbesThe nation's biggest annual cocktail convention returns to the island for the second time.
WOTS UP | USFDA turns Big Brother; PR spices up corporate war  MoneycontrolUSFDA UPS ANTE ON COMPLIANCE. The USFDA audits are now going beyond just compliance with current good manufacturing practices (cGMP) at ...
Cannes: Golin Takes Industry's First PR Gold As German Agency Wins Grand Prix  The Holmes ReportCANNES—This year's Cannes PR jury awarded just six Gold Lions—half as many as last year—but for the first time it did present one of them to a campaign ...
FBI makes arrests in Puerto Rico corruption scandal, prompting calls for governor’s ouster and concerns about billions in storm aid  The Washington PostThe FBI on Wednesday arrested two former senior officials who served in the administration of Puerto Rico Gov. Ricardo Rosselló, leading the chairman of the ...
Does Richland County need better PR? Council members want to hire an image maker  The StateRichland County Council wants to hire an outside communications firm to help council members better communicate with county residents about what they do.
Kylie Jenner's PR Insta-Vacation Is One Big, Sexy Advertisement! - X17 Online  X17 OnlineNow Kylie's promoting Scott Disick's stuff! The makeup maven is on a luxury trip with her pals, including Scott's girlfriend Sofia Richie, in the Turks and Caicos, ...
10 do's and don'ts for landing your first PR job - PR Daily  PR DailyLanding that first PR job is tougher than most people care to admit. That's because there is no paint-by-numbers career trajectory for communicators.
Industry speak: How has AI impacted the role of PR and communications?  Marketing InteractiveAI has taken every single industry by storm, disrupting age old processes and automating many for the better. The field of public relations has not been spared ...
Which PR agencies did the best at Cannes? Here's the 2019 medal table  PRWeekKetchum and Weber Shandwick have the biggest hauls of Lions at this year's Cannes Lions Festival of Creativity. Check out PRWeek's PR agencies medal table ...
Puerto Rico faces tougher scrutiny over federal Medicaid funding  Yahoo NewsBy Karen Pierog. (Reuters) - U.S. lawmakers on Wednesday called for heightened scrutiny of Puerto Rico's Medicaid program as the bankrupt territory seeks ...
Consumer Lifestyle and Fashion PR Agency Is Hiring Experienced PR Freelancers In Los Angeles And NYC  FashionistaBi-coastal boutique consumer lifestyle and fashion PR agency is looking for experienced and well connected freelancers in NYC and Los Angeles.
‘Imprisoned’, Shot In Puerto Rico Just Before Hurricane Maria Hit, Heading Back For Premiere  DeadlineEXCLUSIVE: Cinema Libre Studio has acquired North American distribution rights to Imprisoned, the indie drama starring Laurence Fishburne, Juana Acosta ...
BlackBerry PR agency brief for South East Asia raises fears of alleged 'idea theft'  Mumbrella AsiaA recent request for proposal for a Singapore-based public relations firm from BlackBerry has resulted in at least one agency deciding to withdraw from the pitch ...
PR Connect: Lightspeed announces the second edition of Extreme Entrepreneurs - the no-strings attached training program to help high potential founders  MoneycontrolThrough the afternoon, the selected startups will have their business and points of view tested by a Lightspeed Partner.
Why PR pros should be part of your SEO and social media teams - PR Daily  PR DailyDigital marketing is a puzzle that brands continue trying to solve. Under that umbrella, they know they need to have a strong search marketing game—and of ...
6 ways to up your storytelling game - PR Daily  PR DailyYou've launched a brand journalism site. Kudos. But it's time to move on to what's next. Welcome to brand journalism 2.0.
Washington Women in Public Relations Announces 2019 Emerging Leaders Awards Honorees  PRNewswireWASHINGTON, June 19, 2019 /PRNewswire/ -- Washington Women in Public Relations (WWPR), the oldest professional society for female communicators in ...
Jeffrey Epstein launched PR campaign after 2008 sex abuse allegations  INSIDERJeffrey Epstein launched a PR campaign in hopes of improving his image after he was released from prison following a plea agreement on sexual abuse ...
Avian WE bags Danone's PR mandate | PR  Campaign IndiaDanone India has appointed Avian WE as its PR consultancy on record following a competitive pitch. Avian WE's remit covers both corporate and brand ...
Richland County SC Needs PR Help, Alright  FITSNewsRichland County, South Carolina's scandal-scarred, competence-challenged government voted earlier this week to hire a public relations firm to assist its ...
Sun deputy political editor Steve Hawkes moves to PR after more than two decades in journalism  Press GazettePress Gazette has been reporting on British journalism without fear or favour since 1965. Our mission is to provide a news and information *service* which helps ...
Urvashi Rautela Slams Media For 'Giving Integrity' To Disgraced Ex-PR  NDTV NewsUrvashi Rautela posted a statement on her social media upbraiding the media for making her former PR manager legit.
Embattled Puerto Rico Gov Apologizes for Profane Tirade Against Ex-NYC Council Speaker  NBC New YorkPuerto Rican Gov. Gov. Ricardo Rosselló was in Europe with his family this week on vacation when his administration took several hits that many believe have ...
PR: Crypto Exchange Bithoven.com Enables Margin Trading  Bitcoin NewsBithoven.com a progressive and high-tech cryptocurrency trading platform, has reported on the launch of advanced Margin Trading services on multifunctional ...
Protesters In Puerto Rico Call For The Governor To Resign  NPRText messages of Gov. Ricardo Rosselló private communication with cabinet members leaked and show derisive, profanity-laced messages about political foes.
Harpootlian blasts Richland County for voting to hire PR firm  The StateSC state Sen. Dick Harpootlian blasted Richland County Council for voting to hire public relations consultants to conduct PR for county council members, saying ...
PR: My BitIRA Launches to Empower US Consumers With 24/7 Cryptocurrency Retirement Account Access  Bitcoin NewsBitIRA — pioneer of the first insured cold storage solution for cryptocurrency retirement accounts — has launched its newest tool, the “My BitIRA” investing ...
PR guilty of sharing info promoting child-sex acts  The Straits TimesA senior bank executive formerly with Deutsche Bank met four other men in Singapore and shared with them information to promote child sex activities in the ...
PR Connect: Why should you invest in a Bajaj Finance Fixed Deposit now?  MoneycontrolFinance Minister, Nirmala Sitharaman, presented the first budget for the Government's second term on 5 July 2019.
PR & Events Guide: We need your details  Campaign Middle EastCampaign Middle East is pleased to announce the PR and Events Guide 2019 with the Online Directory. This guide will be circulated with Campaign's 25th Aug ...
Podcast: Asad Dhunna On Diversity & Inclusion In PR  The Holmes ReportThe founder of specialist minorities agency The Unmistakables joins the Echo Chamber to talk Cannes and diversity.
Puerto Rico's Privatizers Are Finally Getting What They Deserve  Jacobin magazineJulia Keleher, Puerto Rico's former secretary of education, exploited the island's post-hurricane crisis to close hundreds of schools and privatize the education ...
'The Tampon Book,' a subversive attack on unfair tax rates, wins PR Grand Prix at Cannes Lions  AdAge.comBecause Germany taxes menstrual products more than twice as heavily as caviar, Scholz & Friends packaged them as a book.
Puerto Rico, six months after Hurricane Maria  PIX11 New YorkON THE GROUND IN PUERTO RICO: Living in the dark. Downed power lines. Shuttered businesses. Abandoned buildings. Cold showers, if there's water at all.
How Cameo Survived a Public Relations Nightmare  EntrepreneurListen to Cameo's founder discuss his PR nightmare on our podcast Problem Solvers. Steven Galanis was in his office one day last November when he got a ...
Puerto Rico police fire tear gas at Ricardo Rosselló protest crowd  AxiosPuerto Rico riot police forced protesters back with tear gas and pepper spray outside Gov. Ricardo Rosselló's residence Monday evening, as they called for his ...
Chief of NRA's Ex-Public Relations Firm, Angus McQueen, Dies  U.S. News & World ReportOKLAHOMA CITY (AP) — Angus McQueen, longtime CEO of the public relations firm that shaped the National Rifle Association's most memorable messages ...
Majority of UK Instagram influencers engage in fakery - landmark new study  PRWeekMore than half of UK Instagram accounts have been found to engage some form of fraudulent activity, including buying mass followers, likes or inauthentic ...
Optus reappoints Thrive PR to public relations account  mUmBRELLA*Thrive PR has won a competitive pitch and retained Optus' consumer and SMB (small and medium-sized businesses) account, Mumbrella can reveal.
Bloomingdale Public Relations starts operating from Singapore  Exchange4MediaBloomingdale Public Relations, through Jaico Publishing House, recently worked with author Robin Sharma for his India tour.
Kate Middleton and Meghan Markle’s Wimbledon visit was a ‘masterful PR exercise’ to stop rift rumours, royal e  The SunRUMOURS of a royal rift between Kate Middleton and Meghan Markle were finally put to bed over the weekend, when the duchesses took to the royal box at ...
Rio PR Is Hiring A PR & Marketing Assistant In New York, NY  FashionistaRio PR is a luxury fashion and lifestyle PR agency based in NYC. This is a great opportunity to get hand-on experience in the PR industry. Must be a creative ...
Watch: Former BDO PR/USVI Boss Appears In Court Following Corruption Scandal -  VI ConsortiumFernando Scherrer, head of BDO Puerto Rico/USVI appeared in federal court in Puerto Rico on Tuesday to finalize bail procedures as part of a group of six ...
Protests Over Puerto Rico Governor’s Scandal Turn Violent  NBC4 WashingtonMore than 20 law enforcement officers were injured amid increasingly violent demonstrations in San Juan on Monday night, where protestors called for Gov.
Is China’s propaganda machine losing the PR battle with the US?  South China Morning PostBeijing's tight grip on all forms of communication linked to the trade war could be doing it more harm than good, analysts say.

PR: Time For a New Playbook?

When your public relations results pretty much depend on whether... Read More

6 Steps to Using Trade Magazines To Reach Customers

When developing a publicity campaign for their business many owners... Read More

33 Reasons To Do A News Release

News releases are not the best way to get major... Read More

TV Reporter Shares the Secrets to Getting Covered on the News

Do you have a great idea for a story, but... Read More

The Truth About Public Relations

The truth is, you CAN attract the support of those... Read More

PR: Short Form for Managers

Experience tells me that too many business, non-profit and association... Read More

Top Ten Tips For Great Sound Bites

If you're an online business using public relations (PR) to... Read More

Creating Your Online News Room: How To Build a Site The Media Will Love

From time to time, people ask me how public relations... Read More

The Story The Media Really Wants

If you're like most of my clients, you're probably interested... Read More

Online Business Press Release Writing Tips And Ideas

Press releases are one of the most cost-effective ways to... Read More

Dont Do This to Your News Release!

Hundreds of thousands of News Releases are sent out all... Read More

Photographs - Ten Tips For Getting Good Shots

Photographs are essential for getting good publicity in the print... Read More

The Only Way to Get Free Advertising?

Receiving free advertising is the dream of most business people.... Read More

The Power of Radio - Tips for Great Radio Interviews

Many people are intimidated by radio interviews, whether live or... Read More

Passing the PR Bar

The public relations bar, should such a proficiency measure ever... Read More

Media Training: Stop Talking, Already!

THE TWO MINUTES UNDERDOGEdward Everett was one of the most... Read More

Why Not PR That Gets Real Results?

And not results you can measure only in terms of... Read More

If I Were Coaching You

If I were coaching you as a business, non-profit or... Read More

Financial Planners, Why Advertise When Free Publicity and Marketing Is Better?

Commit this to memory, please: To get in the media,... Read More

Culture As A Barrier To Communication

Each of us is exposed to people from other cultures... Read More

What Many PR Users Ignore

Simply that the behaviors of their most important outside audiences... Read More

How Marketing-Minded Financial Planners Get Publicity

You've probably noticed, if you live on this planet, that... Read More

Marketing-Minded Financial Planners, Its Not Who You Know But What You Know

Almost every day, I hear the same question, over and... Read More

Public Relations ? Defining Your Organization from the Inside Out

What do your customers say about your company?Would you let... Read More

Are You Sure You Know What Youre Doing?

Because when it comes to public relations, non-believers can produce... Read More