Dont Put Up With Junk PR

In public relations, "junk" is more about attitude and lack of understanding than a measure of quality.

Hopefully, if your public relations mission is yet to be accomplished, you agree that its primary thrust MUST be to take advantage of the fact that people act on their own perception of the facts before them leading to predictable behaviors. Then create, change or reinforce that perception/opinion by reaching, persuading and moving to actions YOU desire, those people whose behaviors most affect your organization.

If you buy that idea, you might also agree that a preoccupation with things like brochures versus press releases versus newsletters could be seen as a "junky" approach to public relations. Particularly when you compare it to a comprehensive plan that targets the kind of stakeholder behavior change that leads directly to achieving your objectives.

And those objectives may include customers who make repeat purchases, prospects converted to customers, beneficial joint ventures and strategic alliances, unions more frequently bargaining in good faith or your suppliers doing everything they can to expand the relationship.

How do you find such a plan? Please keep reading.

First, have you ever sat down and listed every outside audience whose behaviors impact your business in any significant way? Well, list them now, then rank them according to how serious each impact is, and let's work on the external audience at the top of your list.

How frequently do you interact with members of that target audience? Probably not frequently enough to be really aware of how they feel about your organization. You must interact regularly and ask a lot of questions like "What do you think of our business? Have you had experience with our services or our products?" All the while remaining alert to any negativities, especially damaging rumors, inaccuracies, misconceptions and the like.

Best part of this drill is that the data you gather while monitoring target audience perception leads directly to your public relations goal. In other words, the specific perception alteration and, thus, behavior change you want. But to get there, you must alter those perceptions in such a way that misconceptions are cleared up, rumors are neutralized and inaccuracies are fixed.

The question then becomes, how do you position this message so that it can do what it's supposed to do? You select a strategy, of course. You're in luck in that there are just three strategies from which to choose. Create perception/opinion where there really isn't any, change existing perception, or reinforce it. When you choose your strategy, make sure it matches the goal from which it flows.

Here, real work rears its ugly head. You must prepare the message you hope will alter perception, and thus behaviors in your direction. No easy task but it really is "where the rubber meets the road." Imagine writing something that ends up changing somebody's opinion? Now that's satisfaction!

But the message must highlight the truth in a credible manner while addressing the problem that came up when you monitored your target audience perceptions. Your message must make a compelling case for your point of view, and do so persuasively, with clarity, believability and in a compelling way.

Then you must throw that message to receivers in the end-zone. You must take advantage of the long list of communications tactics available to you to carry that message to the eyes and ears of members of your target audience. You can use facility tours, contests and press releases or speeches, media interviews, newspaper guest columns, emails and many, many others to do the job.

Your real challenge is deciding if you are making acceptable progress. Because you will probably balk at spending a lot of money on professional opinion research, you and your colleagues must then go back to your target audience members and ask the same questions all over again.

What you want to see are indications that perceptions are changing, as the corrective elements of your message take effect.

By the way, if things aren't moving along fast enough for you, you can always add more tactics to the effort as well as increasing their frequencies. It's also a good idea to take another look at your message to make certain that it measures up as to factual support, clarity and impact.

Finally, you may be certain you have avoided "junk PR" when your public relations effort targets the kind of stakeholder behavior change that leads directly to achieving your objectives.

Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at [email protected].

Robert A. Kelly © 2003.

About The Author

Bob Kelly counsels, writes and speaks about the fundamental premise of public relations. He has been DPR, Pepsi-Cola Co.; AGM-PR, Texaco Inc.; VP-PR, Olin Corp.; VP-PR, Newport News Shipbuilding & Drydock Co.; Director of Communications, U.S. Department of the Interior, and Deputy Assistant Press Secretary, The White House. mailto:[email protected]. Visit: http://www.prcommentary.com.

In The News:

Seven PR Factors To Power Your Digital Communications Strategy  ForbesAs public relations and other marketing disciplines continue to converge and intertwine, having a comprehensive digital communications strategy becomes more ...
After Tumultuous Protests, Puerto Rico Governor Insists He Will Not Resign  The New York TimesSAN JUAN, P.R. — Facing intense pressure to resign, Gov. Ricardo A. Rosselló addressed Puerto Rico on Tuesday, the morning after tumultuous street protests ...
RK PR Is Hiring A PR Coordinator, Fashion In New York, NY  FashionistaRK PR is looking for a dynamic, entrepreneurial and self-motivated PR coordinator for its roster of emerging fashion brands to join our growing company.
Jeffrey Epstein was a PR master at managing his reputation — here’s why his online manipulations wouldn’t work today  MarketWatchA reputation-repair program for a prominent person convicted of criminal wrongdoing can easily cost more than $100000.
Tear Gas Fired at Puerto Rico Protesters Amid Calls for Governor’s Resignation  The New York TimesA day of protests turned raucous in Puerto Rico and the police fired tear gas to hold back a crowd demanding the resignation of Gov. Ricardo Rosselló.
The pros and cons of hiring in-house versus agency public relations  AdAge.comOne of the most critical decisions you'll face as an entrepreneur is determining the best channels -- and partners -- to help promote your brand's message.
In Pictures: PR Cup 2019 kicks off memorable weekend of sport  PRWeekThe inaugural PR Cup, set to be repositioned as the Public Relations Cup next season (maybe), took place to great fanfare on Friday and was eventually won by ...
Hanna Lee Communications, an Award-Winning PR & Marketing Agency, Announces "Book Incubator Media," a Pioneering Initiative to Take Books from Concept to Publishing, with Built-In Promotion Throughout  PRNewswireNEW YORK, July 16, 2019 /PRNewswire/ -- Hanna Lee Communications, Inc., an award-winning PR and marketing agency specialized in food, drinks and travel ...
HBO's Head of PR to Depart After Nearly 40 Years  Hollywood ReporterTwo months after corporate parent WarnerMedia enlisted Kevin Brockman as its head of PR, HBO's head of corporate communications Quentin Schaffer is set to ...
Foundation Is Seeking Fall '19 Digitally-Savvy PR and Social-Media Interns In New York, NY  FashionistaFoundation is a digital-first agency based in NYC. We provide communications strategy and talent management for the industry's best brands and influencers.
The Academy crowned inaugural PR Cup champions  PRWeekThe Academy has lifted the inaugural PR Cup following a clinical 9-2 win over the CIPR at Nine Elms Powerleague on Friday in the most exciting sports action of ...
PR: Bitcoin.com Wallet Joins Blockchain Consortium FIO  Bitcoin NewsBitcoin.com wallet, the official wallet of Bitcoin.com, has joined the Foundation for Interwallet Operability (FIO) in a move that will assist the wave of new users ...
New PR agency names top Mergermarket M&A adviser rankings  PRWeekJoele Frank Wilkinson Brimmer Katcher and Kekst CNC are the new names at the top of two Mergermarket tables that rank PR agencies by M&A deals they ...
Fantasy Life names Hot Paper Lantern as PR and marketing AOR  PRWeekNEW YORK: Fantasy Life App has named Hot Paper Lantern as its PR and marketing AOR. Launched in 2016 by ESPN commentator Matthew Berry, Fantasy ...
The industry must push beyond BAME internship schemes to make PR & comms more 'colourful'  PRWeekThe industry must push beyond BAME internship schemes to make PR & comms more 'colourful'. From PR Week.
Three Things You Need To Know Before You Develop Your PR  EntrepreneurWhen you're introducing a new brand or launching a new product, word of mouth is essential in building trust, raising awareness, and ultimately, achieving those ...
14 Apps Top PR Executives Can't Live Without  ForbesSet your PR team up for success with these must-have apps from the experts of Forbes Agency Council.
PR and entertainment company New Romans appoints Anthony Spargo as managing partner  mUmBRELLA*Former Latitude Finance head of corporate affairs, Anthony Spargo, has been appointed as managing partner of PR and entertainment company New Romans.
Former health minister rejoins controversial drug maker's PR agency  The GuardianFormer health minister James O'Shaughnessy has rejoined the PR consultancy Portland, whose clients include a US drug company which is refusing to drop the ...
Five Tips For Aspiring PR Professionals  ForbesGet established in the field and start the process of becoming a media master.
PR Is Not Dead: How PR Has Evolved In The Digital Age  ForbesPR has shifted in a lot of ways to effectively provide success to brands and consumers alike.
A day in the life of... Head of Content and Digital PR at MediaVision  EconsultancyJodie Harris is Head of *Content* and Digital PR at MediaVision, a London-based integrated digital marketing agency. We caught up with her to find out about the ...
30 jobs in the PR and marketing world - PR Daily  PR DailyIt might be time to make data a part of your professional DNA; many of the best jobs of 2019 require analysis of metrics. Find out which jobs earned the top—and ...
In a crisis, beware the false memory phenomenon - PR Daily  PR DailyYou might not know what you think you know. In 2013, MIT scientists successfully implanted false memories in mice to better understand how faulty memories ...
Starbucks reveals why brands should lead with values - PR Daily  PR DailyStarbucks must have felt a sinking sense of déjà vu as news outlets picked up the recent incident in Tempe, Arizona, where employees asked police officers to ...
Lime hires Lululemon comms leader Kate Chartrand  PRWeekLime hires Lululemon comms leader Kate Chartrand. From PR Week.
PR On A Budget: Six DIY Tips For Small Businesses  ForbesThough a PR campaign is often what's needed to raise their profile and revenue, startup companies and other smaller ventures often do not have the financial ...
Puerto Rico DOL Employment Law Guidelines 2019  The National Law ReviewOn May 8, 2019, the Secretary of the Puerto Rico Department of Labor and Human Resources (“PR DOL”) issued its “Guidelines on the Interpretation of Puerto ...
State of comms: Study finds 40% of execs don't think PR delivers good value to biz  Marketing InteractiveHowever, of those who did have a good understanding of the function, 80% thought it delivered good value.
Media diversity concerns as PR firm takes control of Tasmanian regional papers  ABC NewsA public relations firm boasting two former Liberal party senior advisers has purchased two regional Tasmanian newspapers, installing as editor a controversial ...
Here's How This PR Maven Balances Deadlines, Family Life and Uncertainty  EntrepreneurIn this episode of Resilience, Entrepreneur Network partner Alley spotlights Beltkiss Sanborn, the founder of Bilquis Ocon PR, about some her biggest ...
Nevada State Apartment Association hires B&P as its PR firm  Nevada Business MagazineLAS VEGAS – The Nevada State Apartment Association has hired B&P Advertising, Media and Public Relations as its public relations firm. B&P, one of the ...
Grayscale PR Is Seeking Fall '19 Showroom Interns In New York, NY  FashionistaGrayscale PR is looking for fall showroom interns who are interested in pursuing a career in Public Relations.
Richland County SC Needs PR Help, Alright  FITSNewsRichland County, South Carolina's scandal-scarred, competence-challenged government voted earlier this week to hire a public relations firm to assist its ...
Royal Caribbean cancels Puerto Rico cruise stop amid protests  USA TODAYRoyal Caribbean International has canceled a planned call in San Juan, Puerto Rico, amid protests against the embattled governor in the capital of the U.S. ...
Newspaper ad allegedly by S'pore PR woman, 44, seeking soulmate who earns at least S$10000 a month  Mothership.sgLove can be left to chance and discovered in unexpected places, but some would rather take destiny into their own hands.
Why PR should get a slice of the marketing pie - PR Daily  PR DailyAs the media landscape has changed, and some time-honored truths have been upended, has the best use of your precious communications budget changed, ...
Calls For Puerto Rico Gov. Rossello To Resign Over Profane Private Chats  NPRThere are growing calls for Puerto Rico's governor to resign amid a corruption scandal and after the leak of texts laced with misogyny, homophobia and jokes ...
Study: 40% Of Execs Don't Think PR Delivers Good Value  The Holmes ReportLONDON — A new report into perceptions of PR among executives has found that two in ten do not know what PR stands for and 40% do not think it delivers ...
Does Richland County need better PR? Council members want to hire an image maker  The StateRichland County Council wants to hire an outside communications firm to help council members better communicate with county residents about what they do.
Why PR pros should be part of your SEO and social media teams - PR Daily  PR DailyDigital marketing is a puzzle that brands continue trying to solve. Under that umbrella, they know they need to have a strong search marketing game—and of ...
Eden Estate Wines Partners with McCue PR to Launch New Brand  wineindustryadvisor.comSARATOGA, Calif. (July 16, 2019) – Eden Estate Wines, a family-owned winery in the prestigious Santa Cruz Mountain appellation, has tapped public relations ...
PAN Moves Into UK With Capella PR Acquisition  The Holmes ReportThe purchase of the London digital and PR agency has created Boston-based PAN's first owned office outside the US.
PR's image problem: 92% think PR pros 'hide the truth' and lie, majority don't understand industry  PRWeekPR has a public perception problem as a majority of people believe brands and organisations use it to hide the truth and cover up their mistakes, a new study of ...
Research reveals two in ten executives do not know what 'PR' stands for  PRWeekA new report into how executives in large companies perceive PR found that 40 per cent do not think PR delivers good value to their business. News · Tweet ...
Crosshairs Communication bags PR and Social Media mandate for Kiehl’s India  Exchange4MediaCrosshairs Communications will be responsible for crafting and managing Kiehl's key messages across the Indian market and manage end-to-end social media.
Industry speak: How has AI impacted the role of PR and communications?  Marketing InteractiveAI has taken every single industry by storm, disrupting age old processes and automating many for the better. The field of public relations has not been spared ...
FBI makes arrests in Puerto Rico corruption scandal, prompting calls for governor’s ouster and concerns about billions in storm aid  The Washington PostThe FBI on Wednesday arrested two former senior officials who served in the administration of Puerto Rico Gov. Ricardo Rosselló, leading the chairman of the ...
Nike Reviews North American PR Agency Support  The Holmes ReportBEAVERTON, OR — Nike, which built its brand around high-impact marketing, is reviewing its North American PR support, the Holmes Report has learned.
Cannes 2019: PR Firms Close Out Week With More Wins — Full Roundup  The Holmes ReportOn the fifth and final day of Cannes Lions, Alison Brod picked up a Titanium Grand Prix for its PR support of Burger King's “The Whopper Detour” campaign.
WOTS UP | USFDA turns Big Brother; PR spices up corporate war  MoneycontrolUSFDA UPS ANTE ON COMPLIANCE. The USFDA audits are now going beyond just compliance with current good manufacturing practices (cGMP) at ...
Cannes: Golin Takes Industry's First PR Gold As German Agency Wins Grand Prix  The Holmes ReportCANNES—This year's Cannes PR jury awarded just six Gold Lions—half as many as last year—but for the first time it did present one of them to a campaign ...
10 do's and don'ts for landing your first PR job - PR Daily  PR DailyLanding that first PR job is tougher than most people care to admit. That's because there is no paint-by-numbers career trajectory for communicators.
Consumer Lifestyle and Fashion PR Agency Is Hiring Experienced PR Freelancers In Los Angeles And NYC  FashionistaBi-coastal boutique consumer lifestyle and fashion PR agency is looking for experienced and well connected freelancers in NYC and Los Angeles.
BlackBerry PR agency brief for South East Asia raises fears of alleged 'idea theft'  Mumbrella AsiaA recent request for proposal for a Singapore-based public relations firm from BlackBerry has resulted in at least one agency deciding to withdraw from the pitch ...
Mind games begin ahead of inaugural PR Cup  PRWeekThere was some fighting talk and even a poem from PR footballers after the groups were drawn ahead of the inaugural PR Cup tournament this week. News.
HelloFresh Hands Consumer PR Assignment To Mischief  The Holmes ReportThe agency will run the global meal-kit delivery *service's* press office in the UK.
Puerto Rico police fire tear gas at Ricardo Rosselló protest crowd  AxiosPuerto Rico riot police forced protesters back with tear gas and pepper spray outside Gov. Ricardo Rosselló's residence Monday evening, as they called for his ...
Burger King, Greggs, Nike, Gillette: PR creative bosses on their best (and worst) campaigns of the past year  PRWeekPRWeek editor-in-chief Danny Rogers, James Herring of Taylor Herring and Warren Johnson of W gathered other luminaries of the UK independent PR scene ...
Harpootlian blasts Richland County for voting to hire PR firm  The StateSC state Sen. Dick Harpootlian blasted Richland County Council for voting to hire public relations consultants to conduct PR for county council members, saying ...
Lego Reviews Multi-Market PR Agency Support  The Holmes ReportBILLUND, DENMARK — Lego, which has spent the last 18 months rebounding from a major sales slump, has launched a multi-market PR agency review, the ...
PR Connect: Lightspeed announces the second edition of Extreme Entrepreneurs - the no-strings attached training program to help high potential founders  MoneycontrolThrough the afternoon, the selected startups will have their business and points of view tested by a Lightspeed Partner.
How to convert social media critics into avid fans - PR Daily  PR DailySocial media provides a plethora of engagement opportunities, but the medium is not without its risks. When faced with online ridicule, most brand managers' ...
New Balance Hands Global PR Business To MullenLowe  The Holmes ReportBOSTON — Sportswear giant New Balance has handed its global public relations business to MullenLowe PR, formally naming the firm its PR agency of record.
The Strategic Exclusion of Puerto Rico's Data From the Broadband Deployment Report  Public Knowledge Tech News and CommentWe are in the second month of the 2019 hurricane season and to many, especially those living in Puerto Rico, there are fears about what this season may bring ...
Embattled Puerto Rico Gov Apologizes for Profane Tirade Against Ex-NYC Council Speaker  NBC New YorkPuerto Rican Gov. Gov. Ricardo Rosselló was in Europe with his family this week on vacation when his administration took several hits that many believe have ...
6 ways to up your storytelling game - PR Daily  PR DailyYou've launched a brand journalism site. Kudos. But it's time to move on to what's next. Welcome to brand journalism 2.0.
Sun deputy political editor Steve Hawkes moves to PR after more than two decades in journalism  Press GazettePress Gazette has been reporting on British journalism without fear or favour since 1965. Our mission is to provide a news and information *service* which helps ...
Fourth of July Declaration was just a PR document  Financial TimesSo, there has been trouble over the way American Independence Day celebrations have been run this year. The protest ought to be that the wrong day is ...
PR: Crypto Exchange Bithoven.com Enables Margin Trading  Bitcoin NewsBithoven.com a progressive and high-tech cryptocurrency trading platform, has reported on the launch of advanced Margin Trading services on multifunctional ...
Jeffrey Epstein launched PR campaign after 2008 sex abuse allegations  INSIDERJeffrey Epstein launched a PR campaign in hopes of improving his image after he was released from prison following a plea agreement on sexual abuse ...
Avian WE bags Danone's PR mandate | PR  Campaign IndiaDanone India has appointed Avian WE as its PR consultancy on record following a competitive pitch. Avian WE's remit covers both corporate and brand ...
Kate Middleton and Meghan Markle’s Wimbledon visit was a ‘masterful PR exercise’ to stop rift rumours, royal e  The SunRUMOURS of a royal rift between Kate Middleton and Meghan Markle were finally put to bed over the weekend, when the duchesses took to the royal box at ...
PR: My BitIRA Launches to Empower US Consumers With 24/7 Cryptocurrency Retirement Account Access  Bitcoin NewsBitIRA — pioneer of the first insured cold storage solution for cryptocurrency retirement accounts — has launched its newest tool, the “My BitIRA” investing ...
PR & Events Guide: We need your details  Campaign Middle EastCampaign Middle East is pleased to announce the PR and Events Guide 2019 with the Online Directory. This guide will be circulated with Campaign's 25th Aug ...
PR Connect: Why should you invest in a Bajaj Finance Fixed Deposit now?  MoneycontrolFinance Minister, Nirmala Sitharaman, presented the first budget for the Government's second term on 5 July 2019.
The 5 most popular stories on PR Daily this week - PR Daily  PR DailyThis week, readers were interested in graphic design trends, the picture that sparked a backlash, increasing the reach of your messaging on social media ...
How Cameo Survived a Public Relations Nightmare  EntrepreneurListen to Cameo's founder discuss his PR nightmare on our podcast Problem Solvers. Steven Galanis was in his office one day last November when he got a ...
Majority of UK Instagram influencers engage in fakery - landmark new study  PRWeekMore than half of UK Instagram accounts have been found to engage some form of fraudulent activity, including buying mass followers, likes or inauthentic ...
Podcast: Asad Dhunna On Diversity & Inclusion In PR  The Holmes ReportThe founder of specialist minorities agency The Unmistakables joins the Echo Chamber to talk Cannes and diversity.
Premium Content Cannes: Ranking the 2019 PR Gold Lions Winners Paul Holmes 01 Jul 2019 Seven  The Holmes ReportSeven public relations campaigns from around the world won Gold Lions in the public relations category at Cannes this year. We rank them from the ordinary to ...
'The Tampon Book,' a subversive attack on unfair tax rates, wins PR Grand Prix at Cannes Lions  AdAge.comBecause Germany taxes menstrual products more than twice as heavily as caviar, Scholz & Friends packaged them as a book.
Puerto Rico’s Vieques island ousted the US Navy. Now the fight’s against Airbnb.  PRIOn a tranquil afternoon, a light breeze sends little waves lapping along the shores of the island of Vieques. A dog bounces in the shallows. On the sand, a man ...
Is China’s propaganda machine losing the PR battle with the US?  South China Morning PostBeijing's tight grip on all forms of communication linked to the trade war could be doing it more harm than good, analysts say.
Bloomingdale Public Relations starts operating from Singapore  Exchange4MediaBloomingdale Public Relations, through Jaico Publishing House, recently worked with author Robin Sharma for his India tour.
Rio PR Is Hiring A PR & Marketing Assistant In New York, NY  FashionistaRio PR is a luxury fashion and lifestyle PR agency based in NYC. This is a great opportunity to get hand-on experience in the PR industry. Must be a creative ...
Ancient trove may attest to lost civilization in Puerto Rico  HaaretzA collection of enigmatic figurines given to a monk by their dying guardian in the late 1870s could be artifacts from a lost civilization that lived in Puerto Rico as ...
Toddler takes fatal plunge from cruise ship in Puerto Rico: reports  New York Post The toddler was being held by her grandfather when she slipped out of his arms and plunged from the 11th floor of the "Freedom of the Seas."
Authorities discover nearly $4 million in an abandoned boat in Puerto Rico  CNNAfter border patrol agents in Puerto Rico chased after a boat on Sunday, they found five duffel bags stuffed with $3.7 million in cash.
After Maria, The Quest For An Affordable Hurricane Proof House in Puerto Rico  NPRIn Puerto Rico, nearly two years after hurricane Maria, the need for safe, affordable housing is still a massive challenge. "We have more than a half million ...
Nick Clegg: “I'm not just providing a PR gloss”  Financial TimesICYMI, former deputy prime minister-turned-YouTube sensation-turned-Facebook flack Nick Clegg went on Radio 4's Today programme earlier on Monday to ...
Positive PR from Tesla (TSLA) and Ford (F) Doesn’t Jibe With a Negative Forecast from RBC Capital  Yahoo FinanceIn just a couple of weeks, Ford Motor (F) is due to report its fiscal Q2 2019 earnings -- and good news: Just last week, Ford revealed that based on preliminary ...
Taylor Swift and Scooter Braun: A Crisis PR Expert’s Take on ‘Scootergate’  VarietyCrisis PR expert and music industry veteran Dylan Jones offers his take on "Scootergate" and navigating tricky business spats in public.
Zambia : PR Girl Media turn Lusaka into a “21st Century Garden”  Lusaka TimesLusaka - Zambia: The 4th annual Lusaka July event was successfully held at the Lusaka Polo club under the theme "21st Century Garden" on 13th July.
The golden age of the pop PR  The Australian Financial ReviewTwo new books tell us what it was like to work behind pop's shiny curtain in the halcyon days of the 1980s and 90s before the internet.
Police In Puerto Rico Fire Tear Gas At Thousands Of Protesters  NPRIt was the third day of demonstrations against the governor, who's seen his political fortunes plummet after the publication of private text messages that used ...
Naikuni, KQ to pay ex-PR chief Sh10m  Daily NationFormer Kenya Airways chief executive Titus Naikuni and the airline have been ordered to pay a former communications manager Sh10 million after he was ...
John Engerman To Buyout BDO VI And Change Company Name Following BDO Puerto Rico Corruption Scandal -  VI ConsortiumJohn Engerman, the head of BDO Virgin Islands, primarily an auditing firm with millions of dollars in local, federally funded contracts, told The Consortium ...
Who's Next in the Line of Succession in Puerto Rico?  Bay News 9U.S. territory Puerto Rico, which has a large diaspora in Florida, is dealing with the possible resignation or even impeachment of its governor.
49% of non-S'porean spouses who applied for PR have been successful in past 10 years: ICA  Mothership.sgIn 2015, it was revealed that about one in every three marriages that year was between a Singapore citizen and a foreigner.

She Who Has the Gold...

?makes the rules, of course.But when the gold takes the... Read More

Passing the PR Bar

The public relations bar, should such a proficiency measure ever... Read More

The Most Important PR In America

Just happens to be public relations activity that alters individual... Read More

Publicity: Nailing a Media Interview, Part I

The most important thing to remember for any interview: stay... Read More

Managers, Got a Grip on Your PR?

What are you trying to do with your business, non-profit... Read More

HELP: I Need a Press Kit!

A press kit is an essential press relations tool. While... Read More

Advertising and Community Relations -- Get the Best of Both Worlds

Have you ever noticed that in communities without big universities,... Read More

Public Relations Going O.K?

Yes?Good!Still, as a business, non-profit or association manager, if you're... Read More

Guerrilla PR- Chapter One

THE NATURE OF MEDIAThirty years ago, Marshall McCluhan, the father... Read More

PRs Big Bang Theory

Lots of theories out there about public relations.Everything from "publicity's... Read More

Top Five Publicity Myths

Most people consider getting publicity the most important part of... Read More

5 Critical Tests Every Press Release Must Pass

You've heard "them" say it, haven't you?By "them" I mean... Read More

Making Press Releases Work - Creating News Where None Existed

Aren't you tired of hearing how extremely easy it is... Read More

Crisis Management

The Internet may have opened worlds for businesses and consumers,... Read More

Public Relations: Why it Works

The short answer is, it works best when its fundamental... Read More

Dont Be Incredible

Public relations is all about credibility and trustworthiness. If you... Read More

Its Just Common Sense!

When a group of outsiders behaves in a way that... Read More

PR - More Than News Releases

Public relations and news releases are synonymous in the minds... Read More

Right PR Focus A Powerful Advantage

Powerful is a strong word. But it fits here. As... Read More

For Marketing-Minded Financial Planners, Small Publications Can Have Great Publicity Impact

Just because a publication is small doesn't mean that getting... Read More

Hispanic Media Relations Training: What to Do When Hispanic Media Call

You are a spokesperson for your company, representing it for... Read More

PR and the Small Matter of Results

As a business, non-profit and association manager, how satisfied are... Read More

PR: Time For a New Playbook?

When your public relations results pretty much depend on whether... Read More

Knowing the Community

You are in business for yourself, but how well do... Read More

Do-It-Yourself Public Relations

"Advertising is what you pay for. Publicity is what you... Read More