Time to Spruce Up Your Public Relations?

Better check out the public relations fundamental premise, then take action in your own best interest.

The premise reads this way: "People act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done. When we create, change or reinforce that opinion by reaching, persuading and moving- to-desired-action those people whose behaviors affect the organization, the public relations mission is accomplished."

Here's how you can reap its benefits.

Do you REALLY know what your most important outside audiences think about your organization? Are you actually aware of which external audience has the most serious impacts on your operations?

Better find out by interacting with members of those target audiences whose behaviors affect you the most, then ask lots of questions. "Have you done business with us? Was it a satisfactory experience? What do you think of us and our products and services?" And watch carefully for any negatives, even undertones that may need corrective action.

The responses you receive allow you to set your public relations goal. For instance, correct that inaccuracy, straighten out the misconception, or challenge that rumor.

Not surprisingly, reaching that goal requires that you set a strategy, and only three are available to you: create opinion where there is none; change existing opinion, or reinforce it. The goal you set will lead you to the right strategy choice.

The "bullet for your gun," so to speak, will be the message you carefully craft and send to members of your target audience. It needs to be very clear as to meaning. It must be believable and it should be compelling. Above all, your message must be persuasive since it seeks to alter perception in order to modify somebody's behavior. Make your message very specific to your strategy: create opinion, or change opinion, or reinforce opinion.

Moving that message to members of your target audience is next, and you have a wide choice of communication tactics to do the job. Everything from speeches, emails and personal contacts to press releases, radio and newspaper interviews, special events and lots more.

By this time, you'll be wondering whether you're making any progress. Best way to tell is to interact once again with members of that key target audience. Ask much the same questions you used during your first perception monitoring session.

The difference the second time around is that you're watching carefully for altered perceptions. Were you successful in straightening out that inaccurate belief? Does it appear that you turned around that awful rumor, or made headway in clarifying that misconception?

Not enough progress to suit you? Take another look at your communication tactics and consider expanding both the mix and frequencies. And review your message. Is it clear enough? Were your supporting facts and figures as strong and persuasive as they might be?

As you increase the tactical pressure, you'll begin to notice positive changes in the perceptions of members of your target audience. In time, this will lead to the kind of behaviors you seek and, thus, the successful completion of your public relations effort.

Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at [email protected].

Robert A. Kelly © 2003

About The Author

Bob Kelly counsels, writes and speaks about the fundamental premise of public relations. He has been DPR, Pepsi-Cola Co.; AGM-PR, Texaco Inc.; VP-PR, Olin Corp.; VP-PR, Newport News Shipbuilding & Drydock Co.; director of communications, U.S. Department of the Interior, and deputy assistant press secretary, The White House. mailto:[email protected]. Visit: http://www.prcommentary.com

In The News:

Indian Railways to Hire Private PR Professionals in Each Zone for Publicity  News18According to the guidelines, a team of 17 trained professionals, including a team leader, a social media manager, *content* analysts, *content* writers, video editors ...
McWilliam's Wines Group adds Dialogue PR and Molasses to public relations and branding accounts  mUmBRELLA*McWilliam's Wines Group has undergone an agency reshuffle, appointing Dialogue PR to its public relations account and Molasses to manage its brand design.
PR agencies don't do enough strategy  mUmBRELLA*PR agencies don't do strategy. This is a bold declaration, admits Peter Roberts, but one that is tempered by the acknowledgment that strategy is hard, and output ...
Cannes Lions: PR Lions entries plummet to lowest level in six years  PRWeekThe Cannes Lions Festival of Creativity has received its lowest number of PR Lions entries for six years - a three-times sharper decline than overall numbers.
PR: Monarch Launches IEO on LAToken Exchange  Bitcoin NewsMonarch is changing the world of Crypto. With a Universal Decentralized Crypto Wallet, The MonarchPay payment solution allowing businesses and individuals ...
Agency Pros Offer 11 Essential Rules For Preventing A PR Crisis  ForbesMembers of Forbes Agency Council share strategies businesses can implement to prevent public relations crises.
Paving the future of communication  PRWeekAhmad Itani, founder and CEO of Cicero & Bernay Public Relations and vice chairman of PRCA MENA, says that in a fast-paced market, change is a prerequisite ...
Preview: The PR World At Cannes 2019  The Holmes ReportAs PR celebrates 11 years of Cannes Lions, the Festival will feature plenty of main stage and fringe events from agencies, including Holmes Report panels and ...
PR Best Practices: Taking Action To Avoid Common Executive Frustrations  ForbesAs I have mentioned, the buck stops with me when clients have questions for my public relations (PR) agency. And, in addition to fielding questions about media ...
PR Awards Asia winners for 2019 revealed | Awards  Campaign IndiaWeber Shandwick Asia-Pacific was crowned APAC PR Consultancy of the Year and an Era Ogilvy campaign for Lee Chang Yung Chemical won the Campaign ...
Edelman, Weber, Havas PR, MSL: PR shops on Cannes Lions shortlists as festival begins  PRWeekPR agencies have received multiple nominations in the latest batch of Cannes Lions shortlists, as the International Festival of Creativity begins on the French ...
Dominican Republic hires 'crisis management' amid PR nightmares  New York Post Dominican Republic authorities are working with "crisis management" specialists over a double-whammy of a public relations nightmare -- the mysterious deaths ...
P&G Moves US Home Care PR Duties To M Booth Citizen Relations, which was AOR for  The Holmes ReportCINCINNATI — P&G is moving its US home care business — most recently handled by Citizen Relations — to M Booth, which has been named the CPG giant's ...
AT&T Invests Nearly $350 Million Over 3-Year Period to Boost Local Networks in Puerto Rico  PRNewswireSAN JUAN, Puerto Rico, June 17, 2019 /PRNewswire-HISPANIC PR WIRE/ -- At AT&T1, we've invested nearly $350 million in our Puerto Rico wireless and ...
Pining PR industry holds out hope (again) for Cannes Lions glory  PRWeekPR pros are once again holding out hope that the industry will finally earn its share of hardware at next week's Cannes Lions International Festival of Creativity, ...
YouTube is hiring someone to 'develop empathy' with creators  PRWeekSAN BRUNO, CA: As YouTube prepares to more aggressively tackle hate speech, the platform is planning to hire a head of creator policy marketing and ...
CommunicationsMatch Partners With Hispanic PR Association To Boost Members' Visibility  The Holmes ReportNEW YORK — Furthering its push for diversifying the industry, CommunicationsMatch has partnered with the Hispanic Public Relations Association, making ...
Wizspk Communication bags PR & Social Media mandate for ‘Bottles for Change’  Exchange4Media'Bottles for Change' is an initiative by Bisleri International.
"An Element Of Panic": PR Industry Responds To Bayer/FleishmanHillard  The Holmes ReportLONDON — Senior PR industry figures have questioned Bayer's handling of its stakeholder mapping crisis, focusing their concern on the high-profile ...
Hindustan Platinum acquires ABB plant in Puerto Rico  BusinessLineHindustan Platinum, a refiner and manufacturer of precious metal products and services, has announced the purchase of ABB's Humacao electrical contacts ...
Accumulated profits at PR agency Q4 rose to €1.9m last year, accounts show  The Irish TimesTotal remuneration paid to directors and key management personnel rose to €2.82m.
PR agency wins contract to promote Howarth Timber and Building Supplies  Messenger NewspapersSALE-based integrated communications agency, One, has won a competitive pitch to be the PR and social media agency for leading timber and…
No plans, no budget: 'Trump Heights' inauguration slammed as a PR stunt  The Times of IsraelOpposition MK notes that there's 'no binding decision to implement' pledge to name Golan town after US president.
'Saudi Arabia and Egypt are the key markets to watch' - Cicero & Bernay's MD  PRWeekTariq Al Sharabi says the oil-rich KSA is going through a complete communications overhaul while Egypt is retaining its position as a major market driven by ...
Infographic: Top social media trends, by the numbers - PR Daily  PR DailySocial media is always changing, and that means marketers must continually research the latest trends to make sure their investment reaps ample benefits.
German food minister slammed over Nestlé 'PR' video  The GuardianGermany's minister for food and agriculture has been accused of allowing her office's social media channels to be used as a springboard for a “PR event” for ...
Puerto Rico Board Unveils $35 Billion Bankruptcy-Exit Framework  The Wall Street JournalPuerto Rico's financial supervisors struck a deal with creditors owed $3 billion that sets out a path for restructuring $35 billion in debt obligations and scaling ...
Public Affairs Board announces new executive committee  PRWeekThe executive committee's aim is to "ensure transparency, enforce high standards and promote a wider understanding of public affairs and the contribution it ...
Biotech Alkermes rebuilds public affairs team  PRWeekBiotech Alkermes rebuilds public affairs team. From PR Week.
'Deepfake' video of Facebook CEO raises red flags for PR, news outlets - PR Daily  PR DailyFacebook is moving cautiously when it comes to removing fake videos—a new wrinkle that threatens to worsen the brand's reputation for authenticity and ...
Wizspk Communication awarded PR mandate for SHEIN India  Exchange4MediaWizspk Communication will manage SHEIN India's overall communication repertoire.
Stir against anomalies in PR cards  Deccan HeraldD Vedavyas Kamath, Mangalore City South MLA, and BJP workers staged a protest outside the Mini Vidhana Soudha on Monday, opposing the confusion over ...
Procter & Gamble continues to fight racial bias with The Look  PRWeekFor the last two years, the industry has deservingly lauded Procter & Gamble's powerful film, The Talk, which tackled racial bias and was created on the ...
Watch: Amstel's garden fence pub campaign aims to bring people together  PRWeekWatch: Amstel's garden fence pub campaign aims to bring people together. From PR Week.
Breakfast Briefing: 5 things for PR pros to know Friday morning  PRWeekChanging social media shield laws; Turkey charges journalists for fake news; 20 candidates at debate; Farrow says media lied; K-Y's "The Pleasure Is Mine" ...
Former Edelman exec David Brain joins The PR Week podcast.  PRWeekFormer Edelman exec David Brain joins The PR Week podcast.
Public affairs agency Connect merges with Belfast's Stratagem  PRWeekLondon-based public affairs agency Connect has merged with Belfast consultancy Stratagem, creating a £3m-revenue business with a headcount of 35. News.
Carol Cone to chair first Purpose Awards presented by PRWeek  PRWeekCarol Cone, CEO of Carol Cone on Purpose and a longtime purpose-focused agency executive, is serving as chair of jury for the first Purpose Awards, ...
Secoo Holdings appoints Regina Szeto Vice President of Brands, International PR & Marketing to further expand Secoo's position in luxury e-commerce  AsiaOneBEIJING, June 17, 2019 /PRNewswire/ -- Secoo Holdings (Nasdaq: SECO) today announced the appointment of Regina Szeto as Secoo Vice President of ...
Hotwire global and UK consumer chiefs step down  PRWeekHotwire global head of consumer Emma Hazan has resigned, alongside the agency's UK consumer chief and creative director, PRWeek has learned. News.
Isn’t it Time to Regulate the Public Relations Industry?  AdAge IndiaThis is a new age when seemingly innocent editorial can be bought, when advertising can actually masquerade as PR and communication campaigns can be ...
Love Island: Maura's flirtation with fame won't last but it's worth €1m, says PR expert  Belfast TelegraphOne of Britain's top PR experts says Maura Higgins, the Irish girl who has been a hurricane of sexuality and chaos in this year's Love Island house, could be in ...
Local news and regional newspapers hit hardest by print circulation declines  PRWeekPopular newspaper brands have suffered double-digit falls in print circulation while broadsheet titles have also suffered significant year-on-year declines, ...
Amazon's Prime Day is reportedly July 15, according to leaked PR email  CNETIt's always one of Amazon's biggest days of the year for sales and discounts.
Brands should learn from how John Lewis conducts internal comms  PRWeekJohn Lewis has been voted the brand Brits would be proudest to work for despite a recent dip in profits, but what makes some employer brands consistently ...
Wahaca weighs up PR cost of forcing a waiter to pay for 'eat and run' diners' bill | Latest news  Hot DinnersIt's been a bad weekend for Mexican restaurant group Wahaca who spent the weekend dealing with the fallout from a Twitterstorm which blew up on Saturday ...
Golin wins regional PR mandate for Porsche  Mumbrella AsiaGolin has won the regional public relations mandate for Porsche Asia-Pacific across 13 markets including Brunei, Cambodia, French Polynesia, Indonesia, ...
Boris and Trump show us the PR tactics that work  Irish ExaminerIf the public want a sustainable future, we need to return to deriving our entertainment from concerts, soccer matches, and get-togethers, not from loud-mouthed ...
Foot Locker: Foot Locker's female referee by MCSaatchi PR & Virtue  The DrumJust as women's football has taken centre stage, Foot Locker in Europe has launched its latest campaign that aims to inspire greater inclusivity in football and ...
Puerto Rico oversight board defends plan as way out of bankruptcy  ReutersPuerto Rico's federally created financial oversight board on Monday defended a new agreement with creditors, saying it will result in an affordable and ...
Verra Mobility picks Golin as AOR  PRWeekThe firm plans to boost media coverage and executive visibility for the transportation technology company. News · Tweet ...
PR establishing Quetta-Taftan rail network: Sheikh Rasheed  The NationRailways Minister Sheikh Rasheed Ahmed on Monday has said that Pakistan Railways is taking steps towards regional connectivity through rail for development ...
New executive of Public Relations and Allied Services Association of Rajasthan constituted  Business StandardThe new executive body of the Public Relations and Allied Services Association of Rajasthan (PRASAR) of the Department of Information and Public Relation ...
Puerto Rico Population Seen Falling More Than Half This Century  BloombergHurricane Maria pummeled impoverished Puerto Rico in September 2017 with death and destruction. An even greater economic loss could lie ahead.
UST Global appoints Tinu Cherian Abraham as Group Manager, PR & Media Relations  Exchange4MediaIn his second stint with UST Global, Abraham will lead PR for the company in India and globally.
Amaravati: New I& PR Commissioner takes charge  The Hans IndiaTumma Vijay Kumar Redy, IIS, I&PR Commissioner called on Chief Minister Y S Jagan Mohan Reddy at latter's residence at Tadepalli on Tuesday.
PR: Sparrow Makes Trading Options Simple and Secure  Bitcoin NewsSINGAPORE, 10 June 2019 – Sparrow, the Singapore-based options trading platform has launched its revolutionary platform which empowers institutions and ...
Meet The Drum PR Awards judges: GSK, Diageo, Microsoft, GoDaddy, Jolibee  The DrumThe deadline for The Drum PR Awards is fast approaching. Whether you are an individual, agency, brand or organisation producing effective PR executions, ...
Waitrose’s package-free shopping is a PR move that will change little  The GuardianLike trials selling misshapen veg and pushes on sustainable fish, it is just another fashionable supermarket spasm, says journalist Tony Naylor.
Marketing the Moon: How PR Made the Apollo Landing a Cultural Moment  Discover MagazineNASA's bold choices to open the Apollo Program to the world made the Moon landing humanity's first truly viral event.
Photos: PRWeek Hall of Femme 2019  PRWeekPRWeek celebrated inspiring female PR professionals at its fourth annual Hall of Femme on Wednesday, June 5 in New York City. The half-day event also ...
How Boeing and Facebook could have avoided PR nightmares  Yahoo FinanceCrisis management expert outlines how the right leadership skills could have helped Boeing, Facebook and Google deal with emergencies.
Miss Puerto Rico winner grew up in Florida and doesn’t speak fluent Spanish. She says she represents a ‘new ge  Orlando SentinelMadison Anderson Berríos was crowned Miss Puerto Rico on Thursday night, but she's different than any of the other past champions in the Miss ...
Adfactors PR bags PR and communications mandate for Mercedes-Benz India  Exchange4MediaMercedes-Benz India Pvt. Ltd. has given its public relations and communications mandate to Adfactors PR, as per media reports. The mandate entails strategic ...
LIVE China PR (W) - Spain (W) - Women's World Cup - 17 June 2019  Eurosport.comShe's OK to carry on for the four added minutes. -. China have used all their subs, remember... 89'. Peng is down in the area - has she run into the goalpost?
US being cast as 'disgraceful' villains over Thailand thrashing is PR gold for the Women's World Cup  CNNEvery good story needs a good villain, and the Women's World Cup in France may just have discovered its very own in the shape of the US Women's National ...
Mnuchin Delayed Tubman Bill So Trump Wouldn't Cancel It And Create PR Mess  TPMTreasury Secretary Steve Mnuchin delayed and possibly permanently derailed the process of putting Harriet Tubman on the $20 bill so President Donald Trump ...
Uproar PR Named Agency of Record for BlueToad, Expands B2B Portfolio  GlobeNewswireORLANDO, Fla., June 11, 2019 (GLOBE NEWSWIRE) -- Uproar PR, an international, full-*service* public relations, digital and creative agency, announces it now ...
“Walk for Israel” PR effort doesn't fool Denver's anti-apartheid...  LiberationLast month, Denver Zionist groups held their annual “Walk for Israel,” an event that is part of the larger public relations efforts to obscure the crimes committed by ...
Finsbury, Hering Schuppener and GPG network more than doubles headcount as LLYC joins  PRWeekLLYC, the 600-strong Spanish, Portugese and Latin Amercian PR agency, has left Havas' AMO network to join the network headed by WPP agencies Finsbury, ...
Sushma Swaraj’s dig over fake appointment & Owaisi’s ‘PR kiya toh darna’ jibe at BJP  ThePrintNew Delhi: Former external affairs minister Sushma Swaraj met Vice-President Venkaiah Naidu — which led many on Twitter to conclude that she has been ...
PR: TRCE - Crypto Exchange Set To Launch In Q4 2019  Bitcoin NewsThe Real Cryptocurrency Exchange (TRCE) is a Seychelles Cryptocurrency company headquartered in Buenos Aires, Argentina (2019) with plans to open ...
Newsroom First the court action, next the PR blitz Oranga Tamariki failed in court action to  NewsroomOranga Tamariki failed in court action to alter a Newsroom video story on its controversial baby uplift in Hawkes Bay - now it is moving to a public relations ...
New York Times: Music group’s PR staff fooled the media  The Washington PostOn June 1, 2008, a fire broke out on the back lot of Universal Studios Hollywood, destroying film iconography, including a set from “Back to the Future" and a ...
PR: dClinic Partners With Indonesian Hospital BP Batam  Bitcoin NewsBatam (Indonesia) and dClinic will be world leaders in Healthcare Blockchain technology by bringing together a significant number of partners to help deliver a ...
Target apologizes to frustrated shoppers after checkout system failures - PR Daily  PR DailyWhat would your company do if its point-of-sale system crashed for several hours? That's what happened to Target over the weekend as it lost the ability—twice ...
Public relations firm W opens Malaysia office - unveils plans for the SE Asia region  Mumbrella AsiaLondon-based public relations and social media firm W will be starting an office in Malaysia on July 8. This will be the fifth global office of W, and its second in ...
Sotheby's Announces Definitive Agreement to be Acquired by Patrick Drahi  PRNewswireNEW YORK, June 17, 2019 /PRNewswire/ -- Sotheby's (NYSE: BID) today announced that it has signed a definitive merger agreement to be acquired by BidFair ...
Marc Lore's Latest Grocery Delivery PR Stunt Arrives As An Edsel Disguised As Sam Walton's 1979 Pickup Truck  ForbesDespite Walmart's recent success, Marc Lore's innovation trail at Walmart leaves much to be desired, and his recent PR stunt to launch grocery delivery into ...
Performance Breakdowns At Brooks PR & Adidas Boost  MileSplitFind out how athletes stacked up this weekend in national-level performances in Washington and Massachusetts at Brooks PR and the adidas Boston Boost ...
Puerto Rico College Republicans Are Raising Money For A Trump Statue  The Daily CallerThe College Republican Federation of Puerto Rico are raising funds for a President Trump Statue which would be placed in front of the Capitol building in San ...
Kite Communications appoints Nicole Schulz as general manager  mUmBRELLA*Sefiani Communications Group's consumer and digital agency, Kite Communications, has appointed Nicole Schulz as its general manager. Schulz takes over.
Puerto Rico Festival goes on despite past issues, includes new elements  WGN TV ChicagoCHICAGO — Despite the rain, thousands of people lined the streets of Humboldt Park on Saturday for the annual Puerto Rico Festival. After years of ...
Liverpool expose shameless Mike Ashley PR manipulation of Newcastle United Fans  The MagLiverpool have frozen season ticket prices for the fourth successive year in a row. This is Liverpool who have just won the Champions League this month.
The New York Times did some free PR for Google  The OutlineThe Times should know better than to credulously write an entire story around one study funded by its own industry — but they did so anyway.
MAU's Brunache sets PR, finishes 9th at nationals  Bennington BannerGREENSBORO, N.C. — Mount Anthony freshman Isaiah Brunache set a personal best in shot put at the New Balance Outdoor Nationals track meet on Thursday ...
McConnell goes Berserk — claims granting Puerto Rico statehood, voting rights and representation is ‘full bore socialism’  AlterNetU.S. Senate Majority Leader Mitch McConnell went full-fledged off-the-wall red-baiting in a Fox News interview on Friday's “Ingraham Angle.” The Republican ...
The 5 most popular stories on PR Daily this week - PR Daily  PR DailyThis week, readers were interested in strategies for achieving goals, micro-influencers, stories that humanize your brand, and more. By PR Daily Staff June 14 ...
Guánica Lighthouse Ruins – Guánica, Puerto Rico  Atlas ObscuraDiscover Guánica Lighthouse Ruins in Guánica, Puerto Rico: Invading U.S. troops were first seen from this now-abandoned tower, leading to the ...
Lin-Manuel Miranda Showcases the Best of Puerto Rico in New Web Series  Travel+LeisureLin-Manuel Miranda has long been a champion of Puerto Rico and with his new venture, and eight-episode web series, he's highlighting the best of his.
Who will replace Sarah Sanders?  PRWeekLet the guessing game of who might fill Sarah Huckabee Sanders' shoes as White House press secretary commence. Sanders announced on Thursday that she ...
Puerto Rico was about to pass a ‘religious freedom’ law but Ricky Martin stepped in & shut it down.  LGBTQ NationRicardo Rosselló, the Governor of Puerto Rico, pushed for a “Religious freedom” bill for the Commonwealth, and it seemed destined to pass. The bill, which ...
Adrian Lee appointed MD at PR firm Critical Path  Mumbrella AsiaPublic relations firm Critical Path has hired Adrian Lee as managing director for South East Asia, a newly created role. Lee was previously a strategic consultant ...
2019 NCAA Men's Distance Prelims: Bryce Hoppel Gets a PR, a Terrific 1500 Final Is Set, & the Heat Claims Some Victims in the Steeple  LetsRun.comBy LetsRun.com. June 5, 2019. AUSTIN, Tex. — The men's distance prelims are in the books at the 2019 NCAA Outdoor Track & Field championships. A steamy ...
'Better at PR than Eriksen', 'Good as gone' – These Tottenham fans all felt the same regarding stars comments regarding his future  VitalfootballToby Alderweireld's future has been a hot talking point at Tottenham Hotspur for a while now. Will he leave the club this summer with the £25million release ...
Rivian's used batteries will help support energy independence in Puerto Rico  CNETIts first project is in Puerto Rico, but this solution could work well anywhere.
Puerto Rico passes ‘religious freedom’ bill in House of Representatives  PinkNewsPuerto Rico's House of Representatives has passed a 'religious freedom' bill, which human rights activists say will allow LGBT+ discrimination. The bill states ...
Woman is first to play in PR men's league  MLB.comBaseball history was going to be made, so one thousand fans piled into Utuado's Estadio Ramon Cabanas, the modest stadium in the central part of Puerto Rico ...
Puerto Rico 2020 primary: Gov. Ricardo Rosselló looks to move up date of Democratic contest  CBS NewsGov. Ricardo Rosselló told CBS News the island will become "ground zero" for Democratic candidates to discuss issues like income inequality and climate ...

The Truth About Public Relations

The truth is, you CAN attract the support of those... Read More

The Story The Media Really Wants

If you're like most of my clients, you're probably interested... Read More

Maybe the Strongest PR on Planet Earth?

Strong for business, non-profit and association managers when they use... Read More

Tough Times, Tough Tactics

When times are tough, it's no time to ignore those... Read More

Public Relations: Understanding Educated Gambling

As an entry level position to PR, I found myself... Read More

Publicity From Thin Air

In an ideal world, your business would be overflowing withnewsworthy... Read More

The Three-Mile Radius

In last year's animated film Shrek II, a giant gingerbread... Read More

Make the Media Your Friend

The media (newspaper, radio, television) can be of enormous help... Read More

Community Based Marketing Strategies

As small businesses we have an opportunity and an obligation... Read More

The 7 Deadly Sins of Press Releases

A press release is often your only chance to make... Read More

Publicity - Use This System to Track Publicity Progress

Tracking your correspondence with reporters, via phone or email, is... Read More

Publicity: Nailing a Media Interview, Part II (Crisis Management)

We'd all like reporters to ask us about our career... Read More

Internet Etiquette for Business Success

You're trying to recruit a downline into your program, you've... Read More

Managers: Paying for PR-Lite?

As a business, non-profit or association manager, your public relations... Read More

PR: Whats the Point?

Here's the point: people act on their own perception of... Read More

Media Relations: How to Get Your Letter to the Editor Published

You may remember Forrest Gump's Vietnam pal ? the one... Read More

Managers: Get Real, Please!

Personnel mentions in the newspaper and product plugs on radio... Read More

Ramp Up Your Newsletter to Build a Strong Business

To survive in business, you've got to focus your attention... Read More

Celebrities Cant Have It Both Ways

Corporations are willing to pay substantial amounts of money to... Read More

Are You Sure You Know What Youre Doing?

Because when it comes to public relations, non-believers can produce... Read More

Did You Know That Even TV Remote Control Units Can Get Press and Media Coverage?

Did you Know That Even TV Remote Control Units... Read More

PR: Lets Talk Fundamentals

How much more fundamental can you get than this? As... Read More

Media Relations: Ending the Press Release Crutch

When most people think of media relations, they think of... Read More

Dont Need No Stinking PR?

Almost assuredly you do, especially when your most important external... Read More

Preparing For Your Media Interview

Media interviews are an important part of an overall public... Read More