So Whats Wrong With Strategic?

Some folks see the word "strategic" as a needlessly tiresome and complicated notion. But anything that shows you how to get from here to there IS strategic, and something we all need.

Even the dictionary calls a strategy "of great importance to a planned effort."

For example, look at public relations where just about everything is based on getting from here to there. That is, from a dangerous lack of concern with external audiences to a sensible plan for doing something about what those key audiences think about you.

To make the point, here's a quick two-sentence thumbnail that promises just such an outcome.

"People act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done. When we create, change or reinforce that opinion by reaching, persuading and moving-to-desired- action those people whose behaviors affect the organization, the public relations mission is accomplished."

While it's obvious that survival is the pot of gold at the end of this rainbow, you don't get those external audiences on your side without a little work

Better prioritize those outside interest groups of yours into some kind of importance ranking. Then, let's take the external audience you rank clearly as #1 and do a little work on it right now.

How much do you know about this group of people? Are you aware of what the prevailing view of you and your enterprize is among group members? Do you know of any negative perceptions?

No? That's why you must get busy and interact with members of that key target audience of yours. Ask questions: "What do you think about our business, products or services? Why?" And stay alert to any signs of negativity, any inaccurate perceptions, misconceptions or rumors.

The reactions to such probing questions help you to set down a public relations goal designed to correct misperceptions and inaccuracies.

So, while this gives you your public relations goal, HOW will you reach it? That's right, you need a strategy to help you get from here to there. You're in luck because there are just three strategic options for dealing with opinion available to you. Create opinion (perceptions) where none may exist; change existing opinion, or reinforce it.

Select the one that logically flows from the goal you established.

Now, you're ready to write the persuasive and compelling message you'll be counting on to change perceptions and move your target audience behaviors in your direction.

It's not an easy writing job. The message must be not only persuasive and compelling but very clear, direct and brief in its presentation. The facts and figures supporting WHY target audience members should alter their perception of your organization must be accurate and believable. It's best to try out the message on a few audience members first, then adjust if needed and commence public distribution.

Now, to mix metaphors, who will be your "beasts of burden," or "foot soldiers?" In other words, which communications tactics will you use to carry that carefully constructed message to the eyes and ears of key target audience members?

There are a lot of tactics available to you. Everything from letters and emails, personal contacts, face-to-face meetings and special events to brochures, press releases, speeches, broadcast interviews and a ton of others.

At this point, you will still not know if you're making progress towards your public relations goal.

Which is why you must return to the field and once again talk to those members of your key target audience. Ask questions very similar to those you used during your earlier information gathering.

The big difference the second time around will be that you are watching closely for signs of changed perceptions, hopefully in your direction. Have misconceptions cleared up? Does it appear that inaccuracies have been corrected? Do you see signs that the dangerous rumor has been defeated?

Not enough progress? Review the mix and frequency of your communications tactics. And take a hard look at that all- important message. Measure it as to how well your facts and figures equip it to change minds and perceptions. Make adjustments and recommence firing!

What you've just completed is a first-class, "strategic" plan for managing the perceptions and behaviors of your key external audiences. A plan that will have a large say in your personal success and, possibly, the survival of your organization.

Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at [email protected].

Robert A. Kelly © 2003

About The Author

Bob Kelly counsels, writes and speaks about the fundamental premise of public relations. He has been DPR, Pepsi-Cola Co.; AGM-PR, Texaco Inc.; VP-PR, Olin Corp.; VP-PR, Newport News Shipbuilding & Drydock Co.; director of communications, U.S. Department of the Interior, and deputy assistant press secretary, The White House. mailto:[email protected]. Visit: http://www.prcommentary.com

In The News:

Private investment group acquires Houston PR  PRWeekHouston PR has been wholly acquired by a private investment group, which plans to help the business accelerate its next phase of growth, PRWeek can reveal.
Adidas reviews PR with aim of restructuring agency model  PRWeekAdidas has begun a review of its PR agency model and roster, placing several incumbent agencies on notice in the UK in an account estimated to be worth 'well ...
Champaign school board approves 40-year PR vet as communications head  Champaign/Urbana News-GazetteCHAMPAIGN — A 40-year veteran of public relations is slated to begin working for Unit 4 next Monday, "shoring up" a communications department flooded with ...
Meghan Markle's biggest PR problem still remains her beleaguered father  Independent.ieAt the best of times, it's hard to understand Thomas Markle's motivations.
OnePlus Hands Smartphone PR Brief To Schwartz In Germany  The Holmes ReportMUNICH — Technology agency Schwartz Public Relations has won the consumer, B2B and corporate account for growing Chinese smartphone operator ...
Abandon The Cold Call: How PR Can Warm Dialogue With B2B Target Clients  ForbesMany sales teams and their colleagues in the PR department are not known to collaborate and, in turn, rarely make the connection between media relations and ...
The ultimate guide to working in public relations  Media UpdateIf you`ve ever considered working in the public relations industry, there are a few things you will need to keep in mind before you start. Luckily, media update has ...
Sefiani wins Xero Australia's PR account  mUmBRELLA*Sefiani Communications Group has won the PR account for Xero Australia. Incumbent agency Sling & Stone will continue to handle Xero's global product.
BA, Sky, Sainsbury's, Uber... seven account moves that shook up PR in 2018  PRWeekBA, Sky, Sainsbury's, Uber... seven account moves that shook up PR in 2018. From PR Week.
PR: Esports platform release increases the adoption of MobileGO (MGO) tokens  CoingapeMobileGo team which possess themselves as 'by gamers for gamers' project has released their own gaming platform to bring a new experience to the gamers ...
Public Relations expert advocates training, certification of PR practitioners  VanguardA Public Relations expert, Mr. Victor Anyaegbudike has advocated the training and certification of all practitioners of Public Relations to curb quackery and ...
Chili's Grill & Bar promotes Ellie Doty to marketing head  PRWeekDALLAS: Chili's Grill & Bar has promoted Ellie Doty to SVP and head of marketing. Doty is reporting to Wyman Roberts, CEO and president of Chili's and parent ...
MXoN Team Puerto Rico To Offer Aid to Community  Racer X OnlineThis December, Motocross of Nations Team Puerto Rico will head to Puerto Rico to offer aid and relief with the funds raised.
Hilton appoints new cluster director of marketing and PR for three UAE hotels  Hotelier Middle EastHilton Hotels has appointed Sayad Imbrahmli as the new cluster director of marketing and public relations for three UAE hotels: Waldorf Astoria Ras Al Khaimah, ...
Entergy suing PR company hired during push for power plant  FOX 8 Live WVUEEntergy New Orleans is suing a Public Relations firm that it hired while pushing for a New Orleans East power plant.
Channel 4 chief marketing and communications officer Dan Brooke exits  PRWeekBrooke (pictured) will leave the broadcaster in early 2019 to launch a marketing and communications business. His new company will focus on "helping ...
4 Tips to Launch Your First Effective PR Campaign  EntrepreneurWhen you dive into public relations, the spotlight will be on you.
State Farm Reviews PR Duties  The Holmes ReportThe insurance giant has worked with Weber Shandwick for nearly a decade.
Chicago's most-wanted drug lord in PR battle over consulate bombing  WLS-TVIn an unusual public relations campaign, the Mexican drug cartel run by Chicago's so-called public enemy number one is denying involvement in a grenade ...
Kate Middleton Wears Diana's Engagement Ring But It Actually Belongs To Prince Harry  10 dailyHere's a twist we didn't see coming. Kate Middleton's whopping 12-carat sapphire engagement ring -- which she was given by her now-hubby Prince William ...
Journalists think reporting good news is propaganda or PR, says Harvard professor Steven Pinker  Times of IndiaSunday Times News: It is a terrible time to be an optimist.
Payless Shoes Becomes the Ultimate Troll in an Sneaky and Clever PR Move  Inc.Payless just pulled a great PR prank--really pulled out all the trolling stops--and took a satirical shot at influencers. Trying to market via people who have ...
Puerto Rico from Space: NASA Videos Show Aftermath of Hurricane Maria  Space.comFourteen months after Hurricane Maria wreaked havoc on Puerto Rico, causing widespread flooding and power outages, NASA researchers are still studying ...
Health trust comms chief moves to NHS Improvement role  PRWeekHealth trust comms chief moves to NHS Improvement role. From PR Week.
Pivotal Research's Wieser: WPP has a 'sound approach for the future'  PRWeekNEW YORK: Pivotal Research maintained its buy rating for WPP's stock on Tuesday, after the holding company's newly minted CEO Mark Read announced his ...
Nissan to create 40-foot snow globe  PRWeekNissan is creating a 40-foot snow globe experience to promote its Altima model. The "impossibly smart snow globe" in New York will be a multisensory indoor ...
‘Fabulation’ Theater Review: Lynn Nottage’s Riches-to-Rags Story of a PR Queen  TheWrapCasual theater fans familiar with the work of two-time Pulitzer Prize winner Lynn Nottage may be surprised at the broad, sitcommy nature of her 2004 play ...
Rachel Gilley Leaves Bite for Clarity PR  The Holmes ReportGilley is the new UK managing director at tech agency Clarity PR after 19 years at Bite Global.
How Facebook’s crisis PR firm triggered a PR crisis  The VergeFacebook hired Definers Public Affairs to polish its reputation, but instead it created a new PR crisis for Mark Zuckerberg and Sheryl Sandberg.
Watch: 'Shopping on ice' - Iceland installs in-store ice rink  PRWeekThe company – which has been widely praised for its main Christmas campaign highlighting the environment impact of palm oil – has refitted its Stratford store in ...
2018's biggest public relations fails  New Zealand HeraldIt's been a drama-filled year for some of Australia and the world's biggest names, with a slew of celebrities and politicians making headlines — for all the wrong ...
Former Burson-Marsteller exec Bill McQuillen returns to BCW  PRWeekWASHINGTON: Burson Cohn & Wolfe has named Bill McQuillen as EVP, MD, and media leader in Washington, DC. He started in the new role in mid-November.
Jeyvier Cintron, Victor Bisbal, Clayton Laurent Get Wins in PR  BoxingScene.comJunior bantamweight Jeyvier Cintron remained unbeaten Friday night, defeating Marvin Solano by disqualification at the Cancha Ruben Zayas Montanez in ...
Mark Read interview: 'No more major agency network mergers are planned'  PRWeekMark Read, the WPP chief executive, has said he is not planning any more major agency network mergers following those of JWT and Wunderman and VML ...
Pratt & Whitney Inaugurates New Aerospace Engineering Center in Puerto Rico  PRNewswireEAST HARTFORD, Conn., Dec. 10, 2018 /PRNewswire/ -- Pratt & Whitney, a division of United Technologies Corp. (NYSE: UTX), today announced its official ...
'I'll stop pulling my hair out now': CES rolls back media list policy following complaints  PRWeek'I'll stop pulling my hair out now': CES rolls back media list policy following complaints. From PR Week.
Bite Global MD Rachel Gilley moves to Clarity PR  PRWeekGilley (pictured) will replace Sara Collinge, who moved to consultancy Don't Cry Wolf as managing director in October. Gilley, who takes her new role at the tech ...
McDonald's is a social and healthcare burden – whatever its charity PR might indicate  The Conversation - UKStepping into a McDonald's in Dublin, the front window is covered with little yellow cut-outs of children's hands. Donation boxes are displayed prominently on the ...
ICCO World PR Report: Profits Expected To Rise In Every Region  The Holmes ReportSINGAPORE — The ICCO World PR Report 2018-2019, launched today, reveals agency heads in every region of the world are predicting increased profitability ...
PR: More Stamps Global Is the One Stop Shop for Crypto Travel  Bitcoin News"Community is about ownership and as the companies have started owning these decentralized networks of payment they are reaching out the horizon of ...
Puerto Rico's New Tax Break Lures Money as Expiration Date Looms  BloombergOne of the biggest breaks created by last year's tax law sits in Puerto Rico, a hurricane-ravaged island desperate for a recovery. But some residents fear tax ...
Over 57,000 foreigners with PR status granted citizenship since 2008  New Straits TimesKUALA LUMPUR: A total of 57191 people holding Malaysian permanent resident (MyPR) status were awarded Malaysian citizenship between 2008 and Sept ...
O2 Award-winning journalist leaves Mail for PR firm 32West  HoldTheFrontPage.co.ukAn award-winning regional daily journalist has left the industry to join her former editor's public relations company. Ulverston-based consultancy 32West has ...
PR queen Montarna McDonald weds lawyer Nick Pitt  Daily MailPublicist Montarna McDonald, 28, tied the knot with lawyer Nick Pitt in an intimate ceremony on Friday.
Independent influencer marketing board set up to promote best practice  PRWeekAn independent influencer marketing board has been set up to help educate and advise the industry on best practice when creating social campaigns.
Hospitality Tech Company Alice Names Diffusion PR AOR  The Holmes ReportExpedia owns a majority of the hotel management platform provider.
Beleaguered WPP predicted to announce job losses  PRWeekWPP is expected by analysts to announce thousands of job cuts on Tuesday as it attempts to soothe investors' worries, which today dragged its share price ...
PR Awards Southeast Asia 2019 returns  Marketing InteractiveMarketing returns with the sixth edition of the PR Awards to celebrate the most outstanding public relations campaigns and strategies from around the region, ...
PR: iCumulate - A New Era in Social Investing  Bitcoin NewsiCumulate is an industry changing Social Investment Trading Platform and Ecosystem based on the Ethereum blockchain. The platform combines all of the ...
The media is not the establishment's PR machine  Asia TimesAt a recent press conference, Major General Asif Ghafoor Bajwa, the director-general of Inter-Services Public Relations (ISPR), warned the Pashtoon Tahfafuz ...
PR: Social Messaging App DappGram Launches in New York  Bitcoin NewsDappGram, a Telegram-like app used in blockchain field was launched in New York, attracting much attention of the regional blockchain players. Users in all ...
Hurricanes Yield "Fundamental Change" In Puerto Rico's Watershed  WNPR NewsResearchers in Puerto Rico say hurricanes Irma and María made long-lasting and ongoing impacts to forest and coastal ecosystems.
PR: Lightning Fast Stablecoin USDX Launches Token Sale  Bitcoin NewsStablecoins have been a hot topic in 2018, and many different companies are creating cryptocurrencies for P2P payments. The USDX Wallet payment system ...
Read the mud-slinging pitches Facebook’s PR firm sent us  TechCrunchFacebook's latest PR crisis has cast a lurid spotlight on a GOP-led publicity firm called Definers Public Affairs, after a New York Times investigation revealed last ...
Samsung is reportedly reviewing its PR agency amid concerns over growth  SamMobileAccording to a report, it appears Samsung Electronics has decided to review the performance of its PR partner for the company's mobile business, Edelman.
How PR Guru Brandy Fons Stays Ahead In A Rapidly Changing Industry  ForbesBased in Austin, Texas, Brandy Fons, the founder of Fons Pr, has managed to survive (and thrive) in an industry characterized by its swift innovations and ...
Alexandria Ocasio-Cortez: I come from Sephardic Jews who fled to Puerto Rico  The Jerusalem Post - Israel News"So many of our destinies are tied beyond our understanding." Ocasio-Cortez said regarding her family lineage.
'We need male as well as female change agents' - Women in PR UK names first 'ambassadors'  PRWeek'We need male as well as female change agents' - Women in PR UK names first 'ambassadors'. From PR Week.
A Fugitive Financier’s Charm Offensive Has P.R. Firms Proceeding With Caution  The New York TimesJho Low is accused of masterminding the disappearance of more than $2.7 billion in Malaysia. Firms representing him are being careful amid scrutiny of foreign ...
Paul Ralph “PR” Chopard – Edgewood  kmch.comPaul Ralph “P.R.” Chopard, 66, of Edgewood, Iowa, passed away suddenly, on Monday, December 3, 2018, at his residence. He was born on June 23, 1952, ...
PR: Bithumb Celebrates Its Fifth Anniversary with BTC Air Drops  Bitcoin NewsThe global cryptocurrency stock exchange Bithumb is holding its third commemorative event in celebration of its fifth anniversary. The 'Super Airdrop Festival' ...
Kevin Frisch Joins Wag! As Chief Marketing Officer  PRNewswireLOS ANGELES, Dec. 11, 2018 /PRNewswire/ -- Wag!, the inventor of on-demand dog walking, has named Kevin Frisch as the company's first Chief Marketing ...
Katie Walton promoted to GM of Spark PR & Activate  Scoop.co.nzAuckland | 13 December 2018 – Spark PR & Activate, a part of PHD Group, has today announced that Katie Walton has been promoted to General Manager.
Public Relations Officer In PMO Dies; PM Condoles Death  NDTV NewsPublic Relations Officer (PRO) in the prime minister's office and senior journalist Jagdish Thakkar passed away on Monday.
Weightlifter Meso Hassona Back Squats a Massive 300kg PR  BarBendCheck out 20 year old weightlifter Meso Hassona's latest massive 300kg/660 lb back squat PR.
State School Board OKs near-$600000 budget for public relations contract services  Deseret NewsSALT LAKE CITY — The Utah State Board of Education has agreed to budget nearly $600,000 for strategic communications services such as public relations ...
CCgroup Underlines Growing Influence Of Analysts With New Practice Lead  The Holmes ReportLONDON — Technology PR agency CCgroup has hired Duncan Chapple (pictured) as head of analyst relations. He joins from global analyst relations ...
Puerto Rico overhauls tax laws to help workers, businesses  New Zealand HeraldSAN JUAN, Puerto Rico (AP) — Puerto Rico's governor has signed a bill to overhaul the U.S. territory's tax laws in a bid to help workers.
Public Relations Society of America names Tania Cantrell Rosas-Moreno, Ph.D., Maryland's Educator of the Year - Newsroom  Loyola NewsThe Public Relations Society of America (PRSA) has named Tania Cantrell Rosas-Moreno, Ph.D., associate professor of communication, Maryland's 2018 ...
New Congress, same issues for Puerto Rico | TheHill  The HillLast week, 34 members of Congress, all Democrats, signed a letter calling rethink the restructuring of Puerto Rico's debt.
Candelero All-Inclusive Makes Debut in Puerto Rico  Caribbean JournalThe first new all-inclusive to open in Puerto Rico in years has made its debut in the town of Humacao: the transformed Candelero Beach Resort.
Real Madrid and UEFA's PR play to cover up Sergio Ramos' doping controversy is a threat to fair play  FirstpostRamos is often hailed as the poster boy of winning-it-all-costs and has had a long history of bending rules, and he gets adored by his fans for it. It's hard to rule ...
Matthew Hedges 'shocked' after PR deal between British Government and his captors is revealed  Chronicle LiveMatthew Hedges and his wife Daniela Tejada say they are shocked to discover the Government signed a PR deal with the UAE while he languished in jail.
D-Backs' Rawitch wins Fishel award for MLB public relations  FOXSports.comJosh Rawitch of the Arizona Diamondbacks has won the Robert O. Fishel Award for public relations excellence in the major leagues.
School PR consultant calls Parkland critics 'crazies'  ABC NewsA public relations crisis consultant hired to advise a Florida school district after a mass shooting is apologizing after dismissing the district's critics as "crazies" ...
Facebook's outgoing VP of comms defends using PR firm to dig up info on critics  CNETElliot Schrage says Definers helped Facebook "understand the backgrounds" of its critics, but denies it pushed fake news.
Facebook policy chief admits hiring PR firm to attack George Soros  The GuardianCommunication head takes blame for hiring Definers Public Affairs as Sheryl Sandberg says antisemitism claim 'abhorrent'
Amazon Studios PR Chief Craig Berman Exits Jeff Bezos Company  DeadlineFollowing years of shuttling back and forth between L.A. and Seattle, the Communications chief actually left the Jeff Bezos run home of Transparent and The ...
Facebook admits hiring PR firm Definers to discredit George Soros  Moneycontrol.comFacebook's COO Sheryl Sandberg released a separate statement, saying she did not remember a firm called Definers.
Portraits of kindness: Bothell fourth-graders use art to spread cheer to Puerto Rico  Q13 News SeattleBOTHELL, Wash. -- Inside Jeanine Lipp's art class, fourth graders from Evergreen Academy are painting a pretty good picture of kindness, methodically mixing ...
$3700 Generators and $666 Sinks: FEMA Contractors Charged Steep Markups on Puerto Rico Repairs  The New York TimesFEMA is spending more than $1 billion on emergency repairs to homes in Puerto Rico damaged by Hurricane Maria, but much of it is going to contractors ...
Puerto Rico needs more entrepreneurs. What's being done to help them?  NBCNews.comWhile business owners in Puerto Rico have survived Hurricane Maria, the island needs to build support and incentives to foster entrepreneurship, according to ...
Yadier Molina: Returning to Puerto Rico when he was most...  The Athletic"To see what he did when Puerto Rico needed it most, how he stepped up, was just very impressive.”
Facebook's PR attack dog also targeted Apple and Qatar  Wired.co.ukThe PR firm hired by Facebook to discredit its critics with online articles also carried out campaigns against Qatar, Apple, and American environmentalists.
How Facebook’s P.R. Firm Brought Political Trickery to Tech  The New York TimesDefiners, an import from Washington to Silicon Valley, thrived with opposition research and a fishy campaign to push Apple's C.E.O. for president.
Facing scrutiny, Facebook reportedly hired a PR firm that wrote negative articles about rivals Apple, Google  CNBCFacebook expanded its relationship with a Washington-based public relations firm last year that wrote dozens of articles critical of rivals Google and Apple and ...
UE project aims to repower Puerto Rico school with solar panels  Evansville Courier & PressA University of Evansville class is working to provide solar power to a school in Puerto Rico, helping it save money it can reinvest into education.
School shooting PR consultant apologizes after calling critics 'crazies' and reporter 'skanky'  Sun SentinelA crisis public relations consultant created a crisis of her own for the Broward school district, after a video came to light in which she dismissed the district's critics ...
Facebook’s new PR disaster shows it has a lot of growing up to do  The Irish TimesPR agency's discrediting of firm's critics by labelling them agents of Soros is dangerous.
Miss Puerto Rico Valeria Vazquez crowned as Miss Supranational 2018 on their 10th-anniversary  Times NowThe night is finally here. After a long wait, Miss Supranational 2018 has been crowned. Miss Puerto Rico, Valeria Vazquez was crowned as the 10th Miss ...
PRWeek US Awards 2019 Shortlist Revealed  PRWeekScroll down for a list of all the finalists for the 2019 PRWeek U.S. Awards. Go here for tickets and more information! Best in Arts, Entertainment, Sports, and Media
Puerto Rico is slowly recovering  The EconomistON A BALMY evening Cocina Abierta, a restaurant in Condado, a neighbourhood on the oceanfront in Puerto Rico's capital, is fully booked, as it has been most ...
'My Father Is In There': Anguish Builds In Puerto Rico Mountains Over Decimated Tombs  NPRThe damage to 1800 tombs in the Lares Municipal Cemetery was so extensive — and so horrifying — that health officials locked the cemetery gates after ...
U-20 WNT Takes Down China PR 1-0 at 2018 Women's Nike International Friendlies  U.S. SoccerThe U.S. Under-20 Women's National Team defeated China 1-0 in its final match at the 2018 Women's Nike International Friendlies. The USA broke through in ...
What's really behind Carole Middleton's PR blitz?  Daily MailFor someone who recoils from public attention, Carole's PR drive is the most unexpected of developments. She used to be the model of discretion, writes ...
Puerto Rico is open for business with Utah, secretary says  Deseret NewsSALT LAKE CITY — Puerto Rico is ready to do more business with Utahns. That was the message Wednesday from the secretary of Puerto Rico's Department of ...
Puerto Rico sends bonuses to workers, ignoring fiscal warning  ReutersDec 5 (Reuters) - Puerto Rico dispersed millions of dollars in holiday bonuses to government workers on Wednesday despite a warning from its federally ...
Puerto Rico Hotel & Tourism Association reiterates tax reform isn't revenue-neutral  Caribbean BusinessSAN JUAN – The Puerto Rico Hotel and Tourism Association (PRHTA) reiterated Monday that the tax reform enacted by the governor is not neutral because it ...
Deadpool has absolutely wrecked The Avengers with a new PR stunt  JOE.ieAfter months and months of waiting in agony, fans of the Marvel Cinematic Universe were finally treated to their first view of the aftermath of Avengers: Infinity ...
FN Souza Expected to Break a Record Again  PR Newswire IndiaMUMBAI, December 12, 2018 /PRNewswire/ --. ~International Aspire Art Auction (December 7 - 15, 2018) and 'Honeymoon in Goa' series at Cymroza Art ...

Building Community Support for Project Permitting, Construction, and Marketing

Redevelopment is replacing new construction throughout the Greater Boston area,... Read More

Make Your PR Budget Work Harder

Do it by restructuring your business, non-profit or association public... Read More

Grandma Says...

Southern grandmothers have often said, "there are only three... Read More

How to Get Some of Paris Hilton?s TV Time

When your book is mentioned on television, sales go up.... Read More

Media Training: When Reporters Lie

I recently worked with a group dealing with an unusual... Read More

The Ultimate PR Edge: Getting Reporters To Open Your E-Mails

You know that getting publicity is vital to the health... Read More

35 Quick Tips for Writing A Press Release

Layout1. 1-2 pages in length.2. Double-space.3. 1.5 to 2 inch... Read More

Does the PR Blueprint Work?

Managers, please take a minute and read two sentences: People... Read More

PR Failure Defined

I define public relations failure this way:key audience perceptions are... Read More

Do You See PRs Real Value?

As a business, non-profit or association manager, do you see... Read More

Submitting A Press Release Can Benefit Your Business

A Press Release is a captive story that can be... Read More

Between Now and Economic Recovery

There's still time to review your public relations program like... Read More

Why Restaurants Go Out of Business

Recently someone asked me why so many restaurants go out... Read More

The Press Release Method to Get Great Publicity

If you have had any experience in public relations or... Read More

Five Publicity Buckets For Marketing-Minded Financial Planners

Maybe you've seen another financial planner on TV, and thought,... Read More

What to Do When the Reporter Calls: Five Tips for New (and not-so-new) Business Owners

New business owners often miss out on publicity opportunities because... Read More

So Whats Wrong With Strategic?

Some folks see the word "strategic" as a needlessly tiresome... Read More

Transparency in Online Transactions

In these days of every increasing demand and competition, there... Read More

Put Yourself in the Reporters Shoes

Imagine you're the technology reporter at a daily newspaper. You... Read More

Cross Cultural Communication & PR

The Public Relations (PR) industry is responsible for creating and... Read More

The Four Seasons of Publicity - Building an All-Year Publicity

If you're like most publicity seekers, you probably think oneproject... Read More

Dont Use PR

?lose the confidence of your key target audiences? discourage them... Read More

Its CNN! They Want To Talk To You!

Being invited to appear on radio and television used to... Read More

Gaining Free Publicity Through Press Releases

One of the greatest ways to promote your product or... Read More

Publicity and Marketing Magic For Financial Planners: The Four Mores

Publicity will take your financial planning practice, your business, and... Read More