PR Buyers Beware!

It can bite you and waste your public relations budget when the program emphasizes communications tactics instead of how to make certain your key outside audiences understand who and what you are.

Especially sad when tactics are placed in motion before you really know how your key target audience views your organization, and exactly at whom those tactics should be directed. Things can really fall apart if you then fail to decide up front what changes in perceptions, and thus behaviors you desire at the end of the program.

That's no way to structure a public relations program.

Instead, before pulling any triggers, ask one big question. Who is my #1 public relations target? Focus on that certain outside audience that you know affects your organization more than any other. It makes sense because that particular external "public" probably will have a big say about the survival of your organization.

Keep in mind that your other external audiences will need similar care and feeding as you move forward.

So, with your target in sight, you need to interact with members of that key audience and get inside their heads. What, if anything, do they think about you and your organization? As you talk to them, do negative feelings or observations come to the surface? Why? What appears to need correction? Are there inaccuracies? Misconceptions? For that matter, is there a dangerous rumor loose out there that badly needs neutralizing?

The answers are solid gold because they let you form a public relations goal which, when achieved, corrects what's wrong. Your goal could be to knock down that rumor, clarify that misconception, or correct that inaccuracy.

In setting your goal, stay alert to the fact that altering the perceptions of that target audience recognizes that perceptions almost always lead to predictable behaviors that can either hurt or help you achieve your objectives.

Now you need a roadmap that tells you how to get to that goal. In other words, a strategy. In dealing with personal opinion, we only have three strategic choices. Create, change or reinforce that perception, i.e., that opinion.

Which of the three strategies you employ is dictated by, and flows naturally from your public relations goal.

Now, the toughest part of the public relations problem solving sequence is formulating what you are going to say to your #1 target audience.

Your message must be very clear as to what needs clarifying, correcting or rebuttal. It should, no, MUST be persuasive and believable as well as direct and candid as possible. Make it as compelling as can be. And to help prevent further misunder- standing, give your message draft a trial run before two or three members of your target audience, and adjust as needed.

Here comes the fun part ? deciding which communications tactics will best carry that super message of yours to the right eyes and ears among your target audience.

There are scores of such tactics available to you including, for example, newspaper interviews, face-to-face meetings, press releases, special events, speeches and many, many more. This is where we hear groans when we point out that you must once again monitor what members of your key target audience are perceiving about your organization. The reason, of course, is to determine if your public relations program is making any progress.

Same questions the second time around. But now, you want to see if all those communications tactics succeeded in moving key audience perception in your direction.

If not far enough, you may have to increase the frequency and mix of your tactics. And you may need to take another look at your message reassessing its content for believability and impact.

The test for public relations success will turn on whether you actually altered enough perceptions, and their follow on behaviors, in your direction.

In which case, you will have insured that your most important outside audiences understand who and what you are. And that strongly suggests that your organization is well on its way to achieving its operating objectives.

About The Author

Bob Kelly counsels, writes and speaks about the fundamental premise of public relations. He has been DPR, Pepsi-Cola Co.; AGM-PR, Texaco Inc.; VP-PR, Olin Corp.; VP-PR, Newport News Shipbuilding & Drydock Co.; director of communications, U.S. Department of the Interior, and deputy assistant press secretary, The White House. mailto:[email protected]. Visit: http://www.prcommentary.com

In The News:

The Evolution of PR - 1999 to 2019 [Infographic]  Social Media TodayThe way we communicate has changed significantly in the last two decades, so the way that marketers and PR professionals connect has, logically, also had to ...
What the Public Relations Industry Gets Wrong About Artificial Intelligence  Business 2 CommunityArtificial intelligence has promised to revolutionize our lives, taking over the mundane tasks of daily existence, from prewriting “smart” email replies to driving our ...
How to Make PR Work For You  EntrepreneurHere are the decisive factors you won't learn in an online marketing course.
PR agency ID Collective adds Yu Kitchen to its client list  mUmBRELLA*PR agency, ID Collective, has won the account for Melbourne restaurant Yu Kitchen. Under its new remit, ID Collective will be working to amplify the Yu Kitchen ...
How Blockchain Principle Can Boost PR Outcomes  EntrepreneurThe principle of blockchain technology, according to Enlte CEO and Entrepreneur contributor Anupam Sharma, is that it establishes "a decentralized approach to ...
Beauty retailer Look Fantastic appoints Polkadot Communications to its Australian PR account  mUmBRELLA*Polkadot Communications has won the Australian account for European beauty retailer Look Fantastic. The agency will be responsible for generating earned, ...
Be inspired - Creative Mentoring Project 2019 opens for entries  PRWeekThe 2019 Creative Mentoring Project, supported by PRWeek, is open for entries - with successful entrants set to receive expert advice from some of UK PR's best ...
PR Government College principal gets best service award in Kakinada  The Hans IndiaPrincipal of PR Government Degree and PG College (Autonomous) Dr C Krishna was awarded best *service* award at the 73 Independence Day celebrations at ...
Amazon's Creepy Twitter PR Army is Growing  VICEAmazon now has dozens of apparent employees tweeting about how much they love the company. But even former employees are suspicious of the accounts.
PR chairman directsensuring trains schedule  The News InternationalLAHORE:Pakistan Railways Chairman Sikandar Sultan Raja has directed the entire railway staff to ensure that trains arrive and depart on schedule across the ...
Professor seeking PR in S'pore jailed 3 months for verbally abusing, spitting at and kicking police officers while drunk  TODAYonlineSINGAPORE — An American professor who was in Singapore establishing business contacts with a view of moving here permanently will now head to jail for ...
Propel launches Public Relations Management platform  PRWeekTEL AVIV: Propel has launched a platform called Public Relations Management, introducing a range of products to its *service* offering. Zach Cutler, cofounder ...
4 Ways Visuals Can Make Your PR Pitch a Success  EntrepreneurIn this fast-paced world of information, it's vital to stick out, but getting eyeballs on your *content* takes a certain level of skill or budget. Visuals are going to be a ...
Flourish PR Angela Ceberano reveals demanding job put her in hospital after entrepreneurial disease  Daily MailAngela Ceberano, 37, from Melbourne, was left fighting for her life after her demanding job impacted her health and saw her hospitalised. And she's not the only ...
PR Account Coordinator  Pedestrian TVThe role. We're on the hunt for an Account Coordinator. We're looking for people with a passion for communications, who are highly organised, have meticulous ...
4 Ways to Capitalize on the Cross-Funnel ROI of Digital PR  Search Engine JournalIt's no secret that digital PR is a top-of-the-funnel activity. When we're investing in promotion through this channel, we need to recognize that the chances of a ...
Ex-IGP wants Dr Zakir Naik's PR revoked, deported to India  Malay MailKUALA LUMPUR, Aug 19 — Tan Sri Abd Rahim Noor has joined the calls by several leaders to have fugitive preacher Dr Zakir Naik deported back to India.
Sunil Gautam and Jaideep Shergill become independent advisors for Moe's Art  Campaign IndiaMoe's Art, an independent communication consultancy firm, has roped in PR industry veterans Sunil Gautam and Jaideep Shergill as independent advisors.
Last Punch? Firestone Liberia Reportedly Asked to Ax Controversial Journalist in PR Role  Front Page AfricaMonrovia – Patrick Honnah made a name for himself as host of the highly-rated Bumper Show on state radio, Liberia Broadcasting System. Prior to that, he was ...
Garner's strange outburst fitted PR strategy  NewsroomMediaWorks has been lobbying the Government to turn TVNZ 1 into a non-commercial channel to help stem its own financial bleeding. Frustrated, and getting ...
Nick Knowles: DIY SOS star, 56, 'dating PR, 26' days after being seen with mystery blonde  ExpressNICK KNOWLES, who fronts BBC show DIY SOS, is reportedly dating 26-year-old PR executive Emily Hallinan, after the pair were spotted enjoying a date in ...
Government to launch PR blitz to reassure UK over no-deal Brexit  Financial TimesTV, radio and social media campaign comes after stark warnings in leaked contingency planning paper.
Court of Appeal rules London council must stop publishing fortnightly newsletter  PRWeekA row between Hackney council and two local papers has sparked debate around whether council-owned media puts unfair competition on newspapers that ...
'Racist, cynical, badly targeted': PR pros slate Home Office #knifefree chicken shop campaign  PRWeekPR professionals have criticised a new Home Office anti-knife crime campaign that focuses on chicken shop customers for being poorly targeted and with racist ...
Mulan actress faces backlash after expressing support for Hong Kong police  PRWeekChinese actress and US citizen Liu Yifei – who stars as Mulan in the upcoming namesake Disney film – is facing strong backlash from social media users in ...
'Staff safety is a concern' - Hong Kong PR chief on protests  PRWeekA PR professional has said 'violence is out of the ordinary' in Hong Kong, as protests across the city over the past few weeks have escalated into angry ...
Equinox launches awful PR campaign to try to stop LGBTQ boycott  LGBTQ NationIn an attempt to stem the outrage over ties to Donald Trump's re-election campaign, the luxury gym Equinox has launched a misguided public relations ...
Grey Cell Public Relations wins PR mandate for Kapture CRM  Exchange4MediaGrey Cell Public Relations will ideate, plan, manage and implement PR, communication strategy for Kapture CRM.
Twitter Seeks North American Consumer PR Support Amid Scrutiny  The Holmes ReportThe online giant's move to strengthen its bond with North American consumers comes in advance of the presidential election, when social media will be under ...
Zipcar seeks agency for PR support  PRWeekBOSTON: Car-sharing company Zipcar is searching for a new PR agency and expects to announce a winner soon. The company issued an RFP earlier this ...
Malaysia can revoke Naik's PR status: Mahathir Mohamad  ANI NewsKuala Lumpur [Malaysia], Aug 16 (ANI): Malaysia can revoke the Permanent Resident (PR) status of controversial Islamic preacher Zakir Naik should it be ...
Zebra Technologies Taps Zeno & Archetype For Global PR Support  The Holmes ReportAs the company's new agencies of record, Zeno will handle PR in the Americas while Archetype is responsible for the APAC and EMEA regions.
Getting more specific with your PR measurement - PR Daily  PR DailyBy Ted Kitterman · @tedkitkat. July 30, 2019. SHARE. AddThis Sharing Buttons. Share to LinkedIn LinkedInShare to Twitter TwitterShare to Facebook ...
A slew of PR pros share what they do for a living - PR Daily  PR DailyIf you ask 10 PR professionals what they do for a living, you'll probably get 10 different answers. For example, the 2019 JOTW Communications Survey asked ...
PR-Disaster or opportunity? The influence of #Brexit in Ireland  MediummagazineThe Brexit will have a big influence on companies in Ireland and Northern Ireland. Kelly explains why a good PR will be more important than ever before.
Flack on Friday: Home Office chicken shop campaign roasted, PR definition, putting the boot into generic creative  PRWeekIn Flack this week: has Flack found another PR campaign copycat, or are more great minds thinking alike? Plus PR explained for school kids, and comms pros ...
A lesson in PR ethics, courtesy of 'The Great Hack' - PR Daily  PR DailyIf you have not watched Netflix's new documentary “The Great Hack,” immediately schedule a date with your couch and TV, and watch. Over the course of two ...
From mentions to business impact: The new rules of PR measurement  PRWeekFrom mentions to business impact: The new rules of PR measurement. From PR Week.
Chile Tourism Board Hands Turner North American PR Duties  The Holmes ReportSernatur, the Chilean government agency responsible for promoting tourism, named Turner its regional AOR.
Q2 2019: Interpublic PR Agencies Continue Growth  The Holmes ReportInterpublic's PR group revenue grew for the fifth consecutive quarter during the three months ending June 30.
Endeavor's Samantha Stark joins The PR Week Podcast  PRWeekEndeavor's Samantha Stark joins The PR Week Podcast.
Breakfast Briefing: Five things for PR pros to know Monday morning  PRWeekWine & Cheez-It box sells out; K-pop stars and Hong Kong protests; CEOs downplay shareholder value; Trump versus the New York Times; Rashida Tlaib ...
Meghan Markle and Prince Harry in PR disaster over private jets 'doesn’t look good’  ExpressTHE Duke and Duchess of Sussex were again branded hypocrites yesterday, after making their second short-haul trip by private jet in the space of a week.
PR's Role in the IPO Frenzy With fast-growing startups heading toward IPOs, there's excitement but  The Holmes ReportWith fast-growing startups heading toward IPOs, there's excitement but also confusion as many PR professionals are jostled between investor relations, ...
Crack the Small Business PR Code with These 3 Pro Tips  Small Business TrendsPR and media coverage doesn't have to be limited to the big corporate brands out there. Try these 3 PR tips for small business to gain attention.
PR And Media Strategy: Six Lessons Agency Leaders Learned From Mentors  ForbesFrom financial to philosophical, business leaders share some of the more crucial advice they've gotten from mentors regarding media strategy.
How failing the Leaving Cert twice helped me establish a global PR company  Fora.ieTHIS WEEK MANY students will have received the seemingly devastating news that they won't be going to college or enrolling in their selected courses this ...
Prince William fears Prince Harry and Meghan Markle are acting ‘detrimentally to monarchy’ over PR slip-ups, s  The SunPRINCE Harry and Meghan Markle's move away from tradition may "bother" Prince William, according to a royal expert. Ingrid Seward - editor of Majesty ...
Saudi Aramco goes PR over IR for first earnings call  IR MagazineIt's been a big week for Saudi Aramco. The company delivered its first ever half-year financial report. It hosted its first ever earnings call. And it signed the ...
Is earned media on the way out? - PR Daily  PR DailyEarned media, long the mainstay of public relations, is rapidly dwindling in importance, changing the nature of public relations. Many PR leaders defend the ...
Total Fitness appoints Manchester PR agency to grow brand positioning  PRWeekManchester-based PR Agency One has been appointed by Total Fitness to help the brand strengthen its position in the mid-market health club sector. News.
PR: Australian Bitcoin Cash Conference Brings Cryptocurrency Leaders to Townsville  Bitcoin NewsGlobal leaders from the Bitcoin Cash community will gather at the first Bitcoin Cash City Conference in Australia, being held in Townsville on September 4 & 5.
Pedro Pierluisi was sworn in as Puerto Rico's governor. His opponents are still questioning his legitimacy  CNNSan Juan, Puerto Rico (CNN) Veteran politician Pedro Pierluisi was sworn in as Puerto Rico's new governor on Friday, a spokeswoman with the US territory ...
Ava DuVernay on Moving From PR to Filmmaking, Directing ‘When They See Us’  VarietyAva DuVernay talks to Variety about her start in PR, her transition into directing and her latest project, Netflix's "When They See Us."
Survey: PR agencies are charging clients more for CEO time  PRWeekNEW YORK: The hourly rate PR agency CEOs charge clients grew nearly 10% last year, compared to 2017, according to a survey of rates by M&A consulting ...
Qualcomm Launches Search For North American PR AOR  The Holmes ReportSAN DIEGO — Tech giant Qualcomm has launched a search for a PR agency to handle its North American corporate and product communications business.
Adrift Communications wins PR mandate of VMate  Exchange4MediaVMate, UGC platform by Alibaba Innovation Business Group, has announced that it has selected Adrift Communications & Influencer Marketing to manage its PR ...
Scottish MP: Celtic FC's handling of sexual abuse case a 'PR disaster'  PRWeekScottish MP: Celtic FC's handling of sexual abuse case a 'PR disaster'. From PR Week.
5 Benefits of Digital PR Which Aren’t Links  Search Engine JournalDigital PR is one of the most effective and efficient ways to build links. But what benefits can your campaigns have aside from this?
Public Relations Assistant job, Johannesburg, Alberton, Meyersdal  Bizcommunity.comSALT PR is a PR and communications company with a number of clients in fashion, retail and beauty.
Thai Immigration bristles about TM30 revolt as it copes with PR disaster  The ThaigerThe TM30 form, as well as the associated TM28 form, have now become a huge public relations liability for the Thai Immigration Department. The more ...
Israel's 'PR Masada' over Omar and Tlaib violates Zionism  Religion News Service(RNS) — I have coined a new phrase: “P.R. Masada.” As in: Masada, the iconic site in the Judean wilderness, where Jewish Zealots killed their families, and ...
Media Mantra bags RRB Energy’s PR mandate  Exchange4MediaThe agency will manage the brand image, media duties, strategic PR and reputation for the brand.
Campaign launches global PR Awards in India | PR  Campaign IndiaInaugural edition of the awards to be held in Mumbai in October 2019.
Agency 'thrives' after ditching social media and influencers to focus on traditional PR  PRWeekA comms agency that dropped influencer work because "it's a waste of money" and refuses to manage clients' social media output is showing strong signs of ...
Puerto Rico Authorities Seize Cellphones Connected to Online Chat That Triggered Uprising  The New York TimesSAN JUAN, P.R. — Law enforcement authorities in Puerto Rico executed search warrants on Tuesday against several people in Gov. Ricardo A. Rosselló's ...
PR: Decentralized Recurring Crypto Payments System Launched by Monarch Blockchain  Bitcoin NewsOnline *service* providers like Netflix and Hulu can now accept crypto for memberships and subscription services through an easy-to-integrate decentralized ...
Puerto Rico’s Next Political Crisis: Who Succeeds the Governor  The New York TimesWith the imminent exit of Ricardo Rosselló as Puerto Rico's governor, uncertainty remains over who will take over as the island's chief executive.
Public Relations Manager - Amazing BondiBoost Brand!  Pedestrian TVGreat team culture in the heart of vibrant Double Bay; Influential brand with a strong cult following; Growing brand, passionate team, exciting future.
Shop Black: A Power PR Player Launches Adorable Mommy & Me Gear  EssenceBlack creators are setting the trends, moving the needle and informing where the worlds of fashion, beauty, and lifestyle are headed. In our series, Shop Black, ...
VOA Persian Has Turned Into a “Mouthpiece of Trump”  The InterceptJournalists at the U.S. government-funded VOA Persian have been lashing out at people they deem unsupportive of President Donald Trump's Iran policy.
5W Public Relations Enters Three-Year Partnership with Indie Beauty Media Group  PRNewswireNEW YORK, July 23, 2019 /PRNewswire/ -- For the third consecutive year, 5W Public Relations, one of the 15 largest independently owned PR firms in the U.S., ...
As Puerto Rico governor's departure nears, chaos engulfs the line of succession  ABC NewsThe clock is slowly ticking in Puerto Rico – Ricardo Rossello is supposed to step down as governor this Friday at 5 pm. The question of who will become ...
Registry operator for .PR domain celebrates 30th anniversary  Caribbean BusinessThe *service* is 'almost as old as the internet itself,' says CEO of Gauss Research Lab's tech partner, Afilias. SAN JUAN – Gauss Research Laboratory Inc., the ...
Puerto Rico: top US politicians join chorus calling for governor's resignation  The GuardianSupport for Puerto Rico's governor, Ricardo Rosselló, continued to plunge on Friday, as influential members of Congress followed senior figures in his New ...
Puerto Rico, with 3 governors in a week, considers a 4th  The Associated PressSAN JUAN, Puerto Rico (AP) — A day after Puerto Rico got its third governor in less than a week following angry street protests, top officials from new leader ...
15 Days of Fury: How Puerto Rico’s Government Collapsed  The New York TimesSimmering frustrations over disaster response, a weak economy and graft scandals turned into mass protests that toppled Gov. Ricardo Rosselló.
Omnicom PR Group's James Kelly launches consultancy  PRWeekHe previously led strategy and planning at MMK+, which spans Ketchum, Porter Novelli, FleishmanHillard and Marina Maher Communications and works for ...
Waffle House is on tour with...Hootie & the Blowfish?  PRWeekNORCROSS, GA: Hootie & the Blowfish's reunion tour attendees may find themselves scratching their heads when a Jumbotron image of a Waffle House towers ...
iBall awards PR and customer experience duties to Gozoop  Exchange4MediaAs part of the mandate, Gozoop will be responsible for managing media relations, PR outreach, influencer marketing, counsel and planning, and digital ...
MSL Malaysia appoints managing partner  PRWeekUmesh Nair has been appointed as managing partner for MSL Malaysia, and he will be responsible for the overall growth of the firm and its integration into ...
Police fire tear gas at protesters calling for PR governor to resign  New York Post Videos captured in San Juan show police firing the tear gas at the protesters, who demanded the island's governor Ricardo Rossello step down.
Who is Puerto Rico’s new governor, Wanda Vazquez?  Vox.comVázquez is not a popular person, even within her own party, the pro-statehood New Progressive Party.
Have we been overestimating Ogilvy's PR numbers?  PRWeekAs Q2 holding company season ends, WPP's re-categorizing of the way it reports its financials measures Ogilvy's global PR revenues significantly lower than ...
Rescuers search waters off Puerto Rico for men aboard boat lost at sea  AccuWeather.comFAJARDO, PUERTO RICO - Since last Thursday, Aug. 8, the Coast Guard, along with agencies of the Department of Public Security, the National Guard and the ...
PR: EO Coin Volume Surges on July Listings  Bitcoin NewsEO coin showed bullish sentiment this July on the back of numerous new pairs being listed on EO.Trade exchange, including; ETC/EO and NEO/EO. Detailed ...
Edelman, Public Relations Giant, Drops Client Over Border Detention Centers  The New York TimesIn May, executives from the giant public relations firm Edelman went to Florida to pitch a potential client: a private prisons company with contracts from the Trump ...
Local PR Association Announces Board, Celebrates Member Achievements  SarasotaThe Central West Coast chapter of the Florida Public Relations Association (CWC-FPRA) recently installed its 2019-2020 board of directors and recognized ...
PR: FuzeW Launches Special BCH Cold Wallet Summer Promo  Bitcoin NewsFuze W announces that it will hold a promotion to offer discount coupons to Bitcoin.com readers who purchase the Fuze W as a special event for summer.
Don't Cry Wolf Wins Two Femtech PR Accounts The agency is working with breast pump  The Holmes ReportLONDON — Don't Cry Wolf has won two clients in the fast-growing femtech industry: breast pump and pelvic floor trainer company Elvie, and innovative period ...
‘We Wanted National Attention’: Proud Boys Declare PR Victory After Clashing With Antifa During Portland Rally  The Daily CallerMembers of the right-wing Proud Boys claimed Saturday's clash with Antifa as a public relations victory after scuffling with the far-left group in Portland, Oregon.
Adfactors PR & upGrad join hands for training 300 PR professionals in digital marketing  Exchange4MediaAdfactors PR has signed a MoU with education company upGrad to train 300 of its client-servicing employees in a post-graduate certification programme on ...
PR: bitHolla Releases Open Exchange Kit HollaExShell  Bitcoin NewsbitHolla, the company that builds customized cryptocurrency trading software is announcing the launch of its new product HollaExShell, an open exchange ...
PR: Uruguayan President Meets With the Founder of SCRY  Bitcoin NewsUruguay, nicknamed South America's Switzerland, has always taken a positive attitude towards the development of science and technology and information ...
Breakfast Briefing: Five things for PR pros to know Friday morning  PRWeekCathay Pacific CEO resigns; Hickenlooper ends presidential run; Myanmar's army sues over Facebook posts; fried chicken and knife crime; FCC fines Jimmy ...
Just revoke Zakir Naik’s PR status and let him decide where to go, lawyer tells Putrajaya  Malay MailKUALA LUMPUR, Aug 14 — Lawyer Syahredzan Johan has suggested today for Putrajaya to simply revoke fugitive televangelist Dr Zakir Naik's permanent ...
Va. man armed with knife shot by Pr. William Co. police  WTOPA 54-year-old Woodbridge, Virginia, man armed with a knife was shot by two Prince William County police officers who responded to a domestic dispute ...
Puerto Rico had three governors in a week. Now what?  USA TODAYNext month, Puerto Rico will commemorate the second anniversary of its devastating encounter with Hurricane Maria, which resulted in about 3,000 deaths, ...
Tristan Hallman Stole My Job as the Mayor's PR Guy  D MagazineI was out of the office yesterday and away from the internet. Imagine my white-hot anger when I returned to work, checked in on FrontBurner, and learned that an ...
William Tyrrell’s family urged to hire PR firm to lobby for reward cash  The AustralianWilliam Tyrrells foster parents were encouraged to engage a public relations firm to lobby for more police resources, including more money, as they fought to ...

The Press Release: How to Get the Media to Pay Attention!

As many of you already know, promoting and marketing your... Read More

10 Secrets to Get Your Press Release Noticed

It's difficult enough running the day-to-day aspects of a business,... Read More

How Managers Hurt Their PR Results

Business, non-profit or association managers hurt their own public relations... Read More

Knowing the Community

You are in business for yourself, but how well do... Read More

Publicity: Financial Planners That Get It Follow One Rule

Advice about business and life often gets around to one... Read More

Public Relations

The wind of changes...The digital world has changed the form... Read More

Publicity: Nailing a Media Interview, Part II (Crisis Management)

We'd all like reporters to ask us about our career... Read More

How to Create Quality PR Results

For many of us, the word quality is closely related... Read More

Getting to Know Your Local City Council Members

The easiest way to meet city council members is to... Read More

How to Tap in to the Holiday Publicity Bonanza

If your product or service can be given as a... Read More

Etymology- How Words Change Over Time

Etymology is the study of the origins of words.As languages... Read More

Press Release Preparation

Small Business Owners should send press releases out at least... Read More

How To Create A News Angle

Think of a triangle. On the left, imagine the story... Read More

The PR And Marketing Expert Has A Smattering Of Knowledge Regarding Nearly Everything And Is Certain

PR, that is public-relations, leads the way to effective advertising;... Read More

Meet The Media

Although media relations is not all there is to PR,... Read More

Using Publicity As A Creative Marketing Tool

Publicity is an important and often overlooked tool of creative... Read More

7 Simple Steps To A PR Launch

A PR product or service launching is a perfect way... Read More

Are You PR-Challenged?

You won't be if you accept a very simple premise.... Read More

What is News?

What may be the more appropriate question is: What makes... Read More

The Increasing Power Of Publicity - And How It Can Benefit Your Business

The call came into my office and the voice on... Read More

Publicity: A Financial Planners Best Marketing Friend

There's an old African proverb:"If you think you are too... Read More

Media Savvy - How To Lead, Persuade, And Influence

Media management has become one of the strategic tools for... Read More

A Guide to Optimizing Public Relations Content

This guide to "SEOing" your PR efforts can help you... Read More

Why PR is a Vital Force

Because it can alter individual perception and lead to changed... Read More

The Feeding Tube for Your Business

There are a lot of things that make a business... Read More