Prep for a Successful Trade Show

Well, autumn is upon us and with the onset of this season comes cleaner air and colourful outdoor scenery and, it is also prime season for trade shows. Sure, trade shows happen all throughout the year but, with many areas recognizing small business month/week, there is a greater opportunity for entrepreneurs to showcase their products or services to their target markets.

As small business owners, especially those in the start up phase, preparing for a trade show can be a very scary and frustrating time. What do we take and how do we present it?

You first need to find out the specifics of the trade show you are registered for or considering exhibiting in. If necessary, contact the organizers of the event and get details on the type of visitors that the show attracts and the layout of the area you will have to display your business. Be sure to find out the size of the table you will have, whether there is wall space for your company sign, if there are electrical outlets available, and anything else that may or may not be included (ie. table cloth, etc.)

Once the show space specifics have been established, then you can move on to thinking about and deciding what and how you can 'show your stuff'. The following are just a few ideas to help you get ready for that all important trade show. (Note: most of these ideas are based on being in the service industry but will work for products industry companies as well)

  • If the table you have does not include a tablecloth, be sure to get one that compliments your display and represents your company's image and colour scheme (without being overpowering). Even if a tablecloth is supplied, bring your own or something to add some depth to your table (ie. table runner). Your table will definitely stand out in a crowd.

  • If space will allow, erect a stand-alone presentation board. On the board, you can show how clients can benefit by using your services. Be creative and make it stand out. Include pictures, if possible, and be sure your company name and logo are more than obvious.

  • If there is wall space, but your budget is minimal, use your trusty desktop publishing software to create a template of your company name. Use the template, along with bristle board, cardboard, or foam core to make a sign that you can put up on the wall behind your booth.

  • Arrange your table in levels. Put the larger items at the rear, shorter items in front of those, and even shorter items in front of those.

  • Develop a PowerPoint presentation to display on your table (if an electrical outlet is within reach of your booth). You can make it on your desktop computer and transfer it to a laptop, which you can rent or borrow if you don't already have one. Your visitors will find this visually appealing and will draw in their attention.

  • Have a portfolio of your work available. Print off some of your best projects, put them into plastic sheet protectors, and arrange them in a binder. Then lay out the binder where visitors can flip through the pages.

  • Have plenty of giveaways, such as business cards, brochures, pens, magnets, and anything else that has your company name and/or logo on it. Most people who attend trade shows are expecting to take home some goodies. And, be sure to use display racks for showing your flyers, specials, brochures, and such.

  • Offer something a little different? FOOD. I displayed at the Bridges to Better Business trade show in Brampton and included a basket of Girl Guide cookies on my table. They were a big hit? I wish I had brought more. If you can, package your food in a way that will allow you to have your company contact info on it.

  • Offer Gift Certificates for some of your services. There's nothing better than getting a deal and, when they 'cash in' their certificate, they will see how valuable your services are and will come back for more.

  • Have a drawing for a prize. Offer a prize that, in some way, compliments your business if possible, and appeals to anyone. Have visitors and entrants sign a guestbook, fill in a ticket, or drop their business cards into a fish bowl or gift bag. You can then use this information at a later date to make a follow up contact.

  • If the show will be on for an extended length of time, be sure to have assistance in manning your booth so you can take a break. If you don't have the option of having someone take over for a bit, be sure to put up a note that tells people how long you will be gone or when you will be back.

Most importantly, be friendly and inviting. Say hi to those that turn and look toward you or your booth. Strike up a conversation and be sure to have a short introductory speech ready. And?have fun!

About The Author

Janice Byer is a certified Master Virtual Assistant and owner of Docu-Type Administrative & Web Design Services (http://www.docutype.net). See this and other articles on her website; [email protected]

In The News:

Marketing and PR trends for 2019  Washington BladeThis year revealed several new trends to the ever-changing landscape of marketing and communications – the rise of live video and distinctions between ...
Editorial missed point of PR  Prince George CitizenRe: PR vote a Christmas lump of coal, Neil Godbout editorial, Dec. 11.
PR council approves 2019 levy and budget  Park Rapids EnterpriseThe Park Rapids City Council had a truth-in-taxation hearing on Tuesday, during which Treasurer Angela Brumbaugh explained the city's proposed budget and ...
PR princess Montarna McDonald ties the knot at country retreat  Daily TelegraphKarl and Jasmine Stefanovic's wedding may have hogged the headlines, but there was another glitzy nuptials that flew under the radar. Sydney publicist ...
4 Tips to Launch Your First Effective PR Campaign  EntrepreneurWhen you dive into public relations, the spotlight will be on you.
The Most Powerful Tech PR Firms of 2018  ObserverHere are our choices for 2018's top firms in tech PR (including nine agencies that also earned a slot in this year's Observer PR Power 50).
Jozi Stars vs Paarl Rocks, Eliminator (2nd v 3rd), Mzansi Super League 2018  CricbuzzFollow Jozi Stars vs Paarl Rocks, Eliminator (2nd v 3rd), Dec 14, Mzansi Super League 2018 with live Cricket score, ball by ball commentary updates on ...
The Most Powerful PR Firms of 2018  ObserverWelcome to the fifth volume of Observer's annual PR Power 50—which may just represent the most exciting year yet.
Three predictions for 2019  PRWeekSurprise...influencers, authenticity, and diversity will hit your inboxes in 2019, says Tom Biro, MD at Rusty George Creative. Opinion · Tweet ...
Abandon The Cold Call: How PR Can Warm Dialogue With B2B Target Clients  ForbesMany sales teams and their colleagues in the PR department are not known to collaborate and, in turn, rarely make the connection between media relations and ...
Former Aberdeen City Council PR admits drugs possession charge  Press and JournalPaul Gilfeather pleaded guilty by letter to having the Class A drugs at his property Stanley Street on June 28 this year. Fiscal depute Sally Mcauley told ...
Garmin appoints Golin as lead PR agency  PRWeekConsumer technology business Garmin has appointed Golin as their lead PR agency, following a competitive pitch run by Creativebrief, PRWeek can reveal.
Report: Fact-checkers say Facebook has used them for "crisis PR"  Fast CompanyJournalists who partnered with Facebook say they've lost faith that the social network really cares about ridding itself of false news. Facebook quickly responded.
How Facebook’s crisis PR firm triggered a PR crisis  The VergeFacebook hired Definers Public Affairs to polish its reputation, but instead it created a new PR crisis for Mark Zuckerberg and Sheryl Sandberg.
Adidas reviews PR with aim of restructuring agency model  PRWeekAdidas has begun a review of its PR agency model and roster, placing several incumbent agencies on notice in the UK in an account estimated to be worth 'well ...
PR: Postar - Public Chain Transaction Platform  Bitcoin NewsRecently, Postar, the world's first public chain eco-transaction platform,has attracted the attention at home and abroad. However, emerging in the bear market, ...
Teen charged in killing of stepfather in Pr. George’s County, Md.  Washington PostAn argument preceded the fatal shooting, police said.
Galloway and Swisher give props to Apple PR  24/7 Wall St.Apple has done a great job of finding the soft tissue of Facebook and Amazon and really squeezing on it.” In this week's episode of Pivot, Recode's…
Private investment group acquires Houston PR  PRWeekHouston PR has been wholly acquired by a private investment group, which plans to help the business accelerate its next phase of growth, PRWeek can reveal.
Meghan Markle's biggest PR problem still remains her beleaguered father  Independent.ieAt the best of times, it's hard to understand Thomas Markle's motivations.
Public Relations expert advocates training, certification of PR practitioners  VanguardA Public Relations expert, Mr. Victor Anyaegbudike has advocated the training and certification of all practitioners of Public Relations to curb quackery and ...
Trump says Cohen did low-level work for him, mostly PR: Fox  ReutersU.S. President Donald Trump said he made a mistake hiring longtime personal lawyer Michael Cohen years ago and that his one-time fixer did "low-level work" ...
The Most Powerful Entertainment and Media PR Firms of 2018  ObserverWith N.Y. as its center in mind, here are our choices for 2018's most notable PR firms in entertainment and media.
Favourtism costs PR millions of rupees  The NationLahore - The Pakistan Railways is violating the prescribed rules in award of a 'crane handling contract' at its Mughalpura, Lahore Dry Port, favouring its.
Why PR is finally getting a promotion  PRWeekWhy PR is finally getting a promotion. From PR Week.
PR agencies rebranding as PR agencies - please stop  PRWeekI think it was early 2016 at another 'Future of PR' event when I'd had enough; all 17 stone of me lurched forward to intercept the microphone from some poor, ...
Would you ditch your smartphone for one year?  PRWeekVitaminwater is selecting one contestant to win $100,000 if they manage to stay off their smartphone for one year. As a PR pro, could you live without your ...
OnePlus Hands Smartphone PR Brief To Schwartz In Germany  The Holmes ReportMUNICH — Technology agency Schwartz Public Relations has won the consumer, B2B and corporate account for growing Chinese smartphone operator ...
Sefiani wins Xero Australia's PR account  mUmBRELLA*Sefiani Communications Group has won the PR account for Xero Australia. Incumbent agency Sling & Stone will continue to handle Xero's global product.
ICCO World PR Report: Profits Expected To Rise In Every Region  The Holmes ReportSINGAPORE — The ICCO World PR Report 2018-2019, launched today, reveals agency heads in every region of the world are predicting increased profitability ...
Huntsworth PR firms to be hit by five per cent revenue drop  PRWeekThe communications division of Huntsworth - comprising Grayling, Red Consultancy and Citigate Dewe Rogerson - has "stabilised" in the second half of this ...
Motlanthe Commission could be a high-level PR stunt for...  Daily MaverickThe killing of six unarmed civilians by Zimbabwe's military on 1 August, two days after polling in the country's general elections, was a huge setback for an ...
MXoN Team Puerto Rico To Offer Aid to Community  Racer X OnlineThis December, Motocross of Nations Team Puerto Rico will head to Puerto Rico to offer aid and relief with the funds raised.
The media is not the establishment's PR machine  Asia TimesAt a recent press conference, Major General Asif Ghafoor Bajwa, the director-general of Inter-Services Public Relations (ISPR), warned the Pashtoon Tahfafuz ...
Champaign school board approves 40-year PR vet as communications head  Champaign/Urbana News-GazetteCHAMPAIGN — A 40-year veteran of public relations is slated to begin working for Unit 4 next Monday, "shoring up" a communications department flooded with ...
Journalists think reporting good news is propaganda or PR, says Harvard professor Steven Pinker  Times of IndiaSunday Times News: It is a terrible time to be an optimist.
What the Hell Is Going on With the Women’s March?  The CutFrom Tablet's report of anti-semitism within Women's March to the organizations botched attempt to silence journalists, what's going on with the Women's March?
Grom Social Partners With PR Agency to Launch Enterprise-Level Solutions and Public-Private Partnership Program  NasdaqTo Form new Public-Private Partnerships in the Social Sustainability Sector. Boca Raton, FL, Dec. 14, 2018-- via NEWMEDIAWIRE-- Grom Social.
BA, Sky, Sainsbury's, Uber... seven account moves that shook up PR in 2018  PRWeekBA, Sky, Sainsbury's, Uber... seven account moves that shook up PR in 2018. From PR Week.
Adidas Reviews London PR Agencies In Line With 2020 Strategy  The Holmes ReportLONDON — Adidas is reviewing its London PR agency roster with a view to consolidating duties with a smaller number of agencies, the Holmes Report has ...
The Most Powerful Real Estate PR Firms of 2018  ObserverHere are our selections for the year's most notable PR firms in the real estate sector. Also notable: the top four firms here also appear in this year's PR Power 50.
Virgin Atlantic turns to ITV for new head of global PR  PRWeekVirgin Atlantic has appointed Laura Brander as head of global PR, filling a void left by the departure of Sarah Coggins in August, PRWeek can reveal. News.
Revlon puts brand PR account up for review  PRWeekNEW YORK: Revlon has put its global brand PR account up for review, according to an individual familiar with the process. Lippe Taylor had been the brand ...
Facebook's outgoing communications head reportedly takes the blame for hiring controversial PR firm  CNBCFacebook's outgoing communications head Elliot Schrage admitted in an internal memo that his team asked public relations firm Definers to push negative ...
2018's top 10 controversial marketing and PR stories that had readers hooked  Marketing InteractiveHere are the juiciest stories of 2018 that had readers hooked and asking for more.
How PR Guru Brandy Fons Stays Ahead In A Rapidly Changing Industry  ForbesBased in Austin, Texas, Brandy Fons, the founder of Fons Pr, has managed to survive (and thrive) in an industry characterized by its swift innovations and ...
PR vote a Christmas lump of coal  Prince George CitizenThankfully, the long provincial nightmare is over. The proportional representation referendum is done and now we can all breathlessly await the results, sure to ...
Rachel Gilley Leaves Bite for Clarity PR  The Holmes ReportGilley is the new UK managing director at tech agency Clarity PR after 19 years at Bite Global.
PR: Nagezeni’s competition for Lambo: temperature is rising  CoingapeNagezeni's trading competition is getting closer to the finish line, and the tension rises each day. Well, no surprise – the supercar, premium watches and 160+ ...
Phivida appoints Covet Public Relations as US Public Relations Agency of Record  Investing News NetworkPhivida Holdings Inc (CSE:VIDA, OTCQX:PHVAF) ("Phivida" or the "Company"), today announced that they have appointed Covet Public Relations (Covet PR) ...
Puerto Ricans Angry Over Impending Ban On Cockfighting  NPRAs part of the farm bill, lawmakers on Capitol Hill have voted to ban cockfighting in Puerto Rico. The practice is already banned in all U.S. states, but the island ...
Real Effects Of Fake News On PR  The Holmes ReportSteering through the turbulence of the “Fake News” era is a central challenge for our industry, but with caution, courage, and creativity, we can deftly navigate ...
PR: Esports platform release increases the adoption of MobileGO (MGO) tokens  CoingapeMobileGo team which possess themselves as 'by gamers for gamers' project has released their own gaming platform to bring a new experience to the gamers ...
Lufthansa Selects Achtung To Lead Global PR  The Holmes ReportThe German agency, already the European lead for subsidiary airline Swiss, has landed the global brief.
The army’s PR Hanukkah miracle  HaaretzThe Israelis are the modern-day Maccabees, fighting - the few against the many, the weak against the strong - against the existential danger posed by the ...
Tory Mayoral Candidate Tells Sadiq Khan: Spend Less On PR And More On Police  LBCSadiq Khan must spend less money promoting himself and more on funding the police, the Conservative Mayoral candidate has told LBC.
Jagdish Thakkar, Low-Profile PR Officer to India's Most High-Profile Client  The WireSoft spoken Thakkar was reputed not just to capture the mindset of his boss, but also prepare the perfect press note even before the briefing ended.
Facebook's Definers Public Affairs statement is an old PR trick  QuartzIt's a classic PR strategy: If you have bad news to deliver, drop it on the eve of a holiday, or in the middle of a massive news event. Not only will it garner less ...
Facebook policy chief admits hiring PR firm to attack George Soros  The GuardianCommunication head takes blame for hiring Definers Public Affairs as Sheryl Sandberg says antisemitism claim 'abhorrent'
How Facebook’s P.R. Firm Brought Political Trickery to Tech  The New York TimesDefiners, an import from Washington to Silicon Valley, thrived with opposition research and a fishy campaign to push Apple's C.E.O. for president.
GOJEK picks agency for PR and social comms duties in SG  Marketing InteractiveGOJEK has tapped Ogilvy Singapore as its PR and social communications partner, joining BLKJ and Havas Media which were recently appointed for creative ...
Facebook-linked PR firm Definers pushed criticism of Apple, Google, and Bird  The VergeDefiners sought to portray Google and Apple in a negative light. The firm also pitched The Verge on a negative story about scooter company Bird, encouraging a ...
PR: How to Turn Your Crypto Losses Into Tax Savings  CoingapeLast Thanksgiving, Bitcoin was in the middle of a bull run that would result in a record high of $19,511 just before Christmas. Now, Bitcoin is worth just $3,752.
Amazon Studios PR Chief Craig Berman Exits Jeff Bezos Company  DeadlineAfter 14 yrs at the Seattle-based giant, the now-ex VP Public Relations & Publicity at Amazon Entertainment is looking for "something new."
Mzansi Super League 2018 Eliminator: Top 5 Fantasy Cricket picks for Jozi Stars vs Paarl Rocks Dream11 team  GQ India - What a man's got to doJozi Stars vs Paarl Rocks is the eliminator match in the Mzansi Super League 2018. Find out the top picks for your JOZ vs PR Dream11 Team for tonight's MSL ...
PR: More Stamps Global Is the One Stop Shop for Crypto Travel  Bitcoin News"Community is about ownership and as the companies have started owning these decentralized networks of payment they are reaching out the horizon of ...
PR: Is there a future for Cryptocurrencies in the online casino industry?  CoingapeCryptocurrencies are the world's latest craze, with more and more individuals and businesses relying on them to conduct payments. People are even buying ...
JLP picks Samuda to lead its PR campaign  Jamaica GleanerSenator Matthew Samuda is the new head of the Jamaica Labour Party's (JLP) Public Relations Committee. Samuda's appointment was ratified by the party's ...
Paarl Rocks vs Tshwane Spartans, 4th Match - November 18, 2018 commentary - Cricket Archives  CricbuzzCatch fully commentary archive of Paarl Rocks vs Tshwane Spartans, 4th Match, Nov 18, Mzansi Super League 2018 on Cricbuzz.
Eggnog recipe: Try Puerto Rico's "coquito" for holiday twist  QuartzMake this festive, coconut-and-rum cocktail part of your holiday feasts.
Democratic state senator blasts Amazon's HQ2 as a PR scam, saying 'New York fell for it'  CNBC"I don't think it's worth providing $3 billion and setting a precedent" for other companies to pick the city's pockets, state Sen. Michael Gianaris says.
Stir PR names new MD  PRWeekAtherton, who also worked in Australia for Frank as regional MD, has 15 years' experience in agency PR and has advised clients including Activision, Deliveroo, ...
Payless Shoes Becomes the Ultimate Troll in an Sneaky and Clever PR Move  Inc.Payless just pulled a great PR prank--really pulled out all the trolling stops--and took a satirical shot at influencers. Trying to market via people who have ...
11 of the best PR campaigns and activations of 2018 (according to you)  PRWeekEach month PRWeek UK picks its top five PR and comms campaigns and asks you, our highly knowledgeable readers, to vote for your favourite. Below is a look ...
Puerto Rico: Successful Campaign against Illegitimate Debt by Eric Toussaint Puerto Rico is a colony of  CADTM.orgPuerto Rico is a colony of the United States. Its inhabitants, although they have US citizenship, cannot vote for the president of the United (...)
Jeyvier Cintron, Victor Bisbal, Clayton Laurent Get Wins in PR  BoxingScene.comJunior bantamweight Jeyvier Cintron remained unbeaten Friday night, defeating Marvin Solano by disqualification at the Cancha Ruben Zayas Montanez in ...
Hurricane Maria cut the height of Puerto Rico's forests by a third  GristThe storm caused 60 years worth of natural tree-falls in just a day.
Pratt & Whitney Inaugurates New Aerospace Engineering Center in Puerto Rico  PRNewswireEAST HARTFORD, Conn., Dec. 10, 2018 /PRNewswire/ -- Pratt & Whitney, a division of United Technologies Corp. (NYSE: UTX), today announced its official ...
PR: Social Messaging App DappGram Launches in New York  Bitcoin NewsDappGram, a Telegram-like app used in blockchain field was launched in New York, attracting much attention of the regional blockchain players. Users in all ...
Can Rick Scott follow through on health care, Puerto Rico promises?  Sunshine State NewsTo win election to the U.S. Senate, Gov. Rick Scott promised to protect patients with pre-existing health conditions and to fight for the people of Puerto Rico.
Global PR maven Karla Otto on building her empire and her new partnership with The Qode  The National'The communications industry is now fundamentally more complex than it has ever been,' she says.
Calgary’s city councillors paid a PR firm to promote Monday’s ‘grassroots’ pro-pipeline rally  Toronto StarCALGARY—Council members dipped into their office budgets to hire a PR consultant to produce a series of videos and a social media campaign in support of ...
Is NW reshuffle just a PR exercise or will it bring stability, improvement?  News24North West Premier Job Mokgoro has rehired four MECs who were previously fired by his predecessor, Supra Mahumapelo in his first reshuffling since he was ...
McDonald's is a social and healthcare burden – whatever its charity PR might indicate  The Conversation - UKStepping into a McDonald's in Dublin, the front window is covered with little yellow cut-outs of children's hands. Donation boxes are displayed prominently on the ...
Congress Moves To Ban Cockfighting In USVI, PR -  VI ConsortiumThe U.S. Congress on Wednesday approved legislation that would ban cockfighting in the U.S. Virgin Islands and Puerto Rico, following a monthslong battle by ...
PR response to Tablet’s Women’s March story turns into an embarrassing disaster  Hot AirMonday I wrote about a lengthy exposé of the Women's March published by Tablet magazine. The piece featured a number of threads but I focused on the ...
Puerto Rico from Space: NASA Videos Show Aftermath of Hurricane Maria  Space.comFourteen months after Hurricane Maria wreaked havoc on Puerto Rico, causing widespread flooding and power outages, NASA researchers are still studying ...
PR: Lightning Fast Stablecoin USDX Launches Token Sale  Bitcoin NewsStablecoins have been a hot topic in 2018, and many different companies are creating cryptocurrencies for P2P payments. The USDX Wallet payment system ...
Harvard students create plan for renewable electricity in Puerto Rico  Harvard GazetteA plan designed by a team of Harvard University students to create a reliable source of renewable, affordable electricity for a Puerto Rican community ...
Facebook’s new PR disaster shows it has a lot of growing up to do  The Irish TimesPR agency's discrediting of firm's critics by labelling them agents of Soros is dangerous.
Public Relations Society of America names Tania Cantrell Rosas-Moreno, Ph.D., Maryland's Educator of the Year - Newsroom  Loyola NewsThe Public Relations Society of America (PRSA) has named Tania Cantrell Rosas-Moreno, Ph.D., associate professor of communication, Maryland's 2018 ...
You Can Still Get Tickets to Hamilton in Puerto Rico  Condé Nast TravelerThe Tony award-winning musical Hamilton is heading to Puerto Rico this January—and Lin-Manuel Miranda is going too.
2018's biggest public relations fails  New Zealand HeraldIt's been a drama-filled year for some of Australia and the world's biggest names, with a slew of celebrities and politicians making headlines — for all the wrong ...
Parkland’s David Hogg sends ‘thoughts and prayers' to the NRA's 'PR team’ after accused Russian agent pleads guilty | TheHill  The HillParkland, Fla., school shooting survivor David Hogg offered “thoughts and prayers” to the public relations team at the National Rifle Association (NRA) on ...
Mower agency named to PR News' 2018 Top Places to Work list  Syracuse.comIt's the fourth time the Syracuse-based public relations agency has made the list.
Chhattisgarh PR Commissioner transferred amid sting row  All India RadioIn the midst of assembly elections, Chhattisgarh government has shifted out its Commissioner Public Relations Rajesh Sukumar Toppo - two days after ...
Amp PR Lotion Cyber Monday Exclusive  VeloNewsPR Lotion delivers more of the bicarbonate your body naturally produces to neutralize acid, battle fatigue, and reduce soreness. More bicarbonate means the ...
6 charged in '11 killing of US bank executive in Puerto Rico  ABC NewsFederal authorities announced Wednesday that they have solved the high-profile killing of a New Jersey banking executive slain more than seven years ago in a ...
D.E.A. Agent in Illinois Is Charged With Helping Drug Gang in Puerto Rico  The New York TimesA former police detective in Illinois joined the Drug Enforcement Administration to help a gang of drug dealers in Puerto Rico and provided the gang with ...

Getting Traffic Through Publicity

If your reading this, you must be online and most... Read More

Financial Planners Publicity and Marketing - Live By The Calendar

The media live by the calendar. Your story pitch might... Read More

Same Old, Same Old PR Still Tops

Like human nature over time, the power of good public... Read More

Driving Near School Buses in Company Vehicles

School BusesWhen approaching a school bus: Slow down; If the... Read More

Publicity From Thin Air

In an ideal world, your business would be overflowing withnewsworthy... Read More

Grandma Says...

Southern grandmothers have often said, "there are only three... Read More

PR: Heres All You Need to Know

Above all, you need to know that the right PR... Read More

Media Training: When Reporters Bully You

UNDER FIREA friend whose organization is often in the media... Read More

Five Great News Stories You?re Sitting On Right Now

Smaller companies don't always have the budget - or inclination... Read More

Publicity: Show a Reporter You Care by Inviting Them to Fact-Check

Just like a financial planning client fears not having enough... Read More

Media Training: Stop Talking, Already!

THE TWO MINUTES UNDERDOGEdward Everett was one of the most... Read More

Dont Be Incredible

Public relations is all about credibility and trustworthiness. If you... Read More

How To Write More Powerfully For PR, Offline And Online

Years ago when my Dad owned a group of local... Read More

Celebrities Cant Have It Both Ways

Corporations are willing to pay substantial amounts of money to... Read More

Publicity: Nailing a Media Interview, Part III (Staying on Topic)

In a media interview, always stick to your main points... Read More

Can Your PR Game Plan be Salvaged?

If, as is often the case, you are preoccupied with... Read More

Life After Press Release Distribution?

A few weeks ago I was participating on an on-line... Read More

Why You Should Write a Book (Even if You Really Dont Want To)

Recently, I told a friend (who's a business owner) that... Read More

How to Get Publicity for a Service Business

Many of our clients are in service businesses, such as... Read More

Media Relations: When Google Got Googled

Before meeting my soon-to-be-wife for the first time, I "Googled"... Read More

Just What Kind of PR Matters to You?

Parties, videos, booklets and column plugs?Or public relations that does... Read More

Press Releases for Every Occasion

To many marketers, the press release is something of a... Read More

Using Media and PR to Your Advantage.

Lights...camera...ACTION.That's what often happens when people think of using media... Read More

Publicity: Write a Letter to the Editor for Free Publicity

Ever wonder why papers devote a page or more to... Read More

Getting Articles Published - Eight Steps for Trade Publications

Trade publications present an excellent opportunity for organisations to gain... Read More