The Increasing Power Of Publicity - And How It Can Benefit Your Business

The call came into my office and the voice on the other end was very energetic, almost giddy: "I have finalized my marketing budget and need your help launching an advertising campaign for my new product," he breathed. "Congratulations," I replied, "but before we implement an ad campaign, I want to make sure you have explored potential PUBLICITY opportunities that could generate some cost-efficient media exposure first." Then, silence. "I never thought about that," he sighed. "Frankly, I don't know much about it."

He is not alone. It's a common conversation. Although many entrepreneurs or business people know a bit about publicity or media exposure, the majority of them simply don't understand the full benefits of "publicity placements" or how to go about generating them successfully. Publicity placements have always been a cost-efficient way to market a product/business and generate clients or customers, but because of lack of knowledge or a misunderstanding of what publicity is and does, many entrepreneurs don't take full advantage of publicity opportunities -- and that can lead to missed marketing chances.

I recently surveyed a few dozen business owners and entrepreneurs in some newsgroups and business chat rooms about their knowledge of "publicity placements" in the media. I found out that only 37% knew that a simple "product profile" in a magazine was generated as a result of publicity efforts. Most thought the company had paid the media outlet to run the feature, much like an ad. And of that 37%, less than half of them knew HOW to generate a similar placement.

Another interesting fact, because of the recent slowdown in the economy, expensive advertising budgets have been slashed. As a result, many businesses, like your competitors, are turning to publicity/PR campaigns as a more affordable means of marketing to compete with other companies. Here are some ways to use publicity placements to help your business:

Editorial Placements/Media Notification: What some entrepreneurs might not realize is that we see editorial placements from publicity efforts everyday in the media: product profiles, feature articles and contributed by-lined articles in magazines, newspapers, trade industry newsletters or on TV/radio/cable newscasts & shows. This is not advertising, this is "EDITORIAL Placement" or "Media Notification" of a product, business or industry expert. Notify the appropriate media that your newsworthy product is on the market or your business is offering a unique new service and let them run a feature placement that will spread that message to your consumer market. These placements can detail your product or business very effectively, giving consumers some objective, pertinent information that may well entice them to become future customers.

These editorial placements are looked upon much more credibly than ad placements. That is not a slam on advertising. Paying for advertising placements is indeed an effective way to market your product. But the fact is, a positive editorial placement such as a product profile in a magazine or a newspaper can be much more persuasive than a glossy, over-hyped advertisement - and a fraction of the cost. My point is that editorial placements are an often time overlooked marketing vehicle for a business, and that entrepreneurs should understand the full benefits of these placements to make the most of their marketing efforts.

Editorial placements are a wonderfully reciprocal way for you and the media to work together for the betterment of your business. The media needs to fill its pages and airtime with interesting information -- and you need to get the word out to your market. Research the media market to find those media outlets and editorial contacts with which you can forge that mutually beneficial relationship. But you have to do your part and do it right - or the media will forge that relationship with your competitor. Make sure your media message is solid, contains newsworthy angles and isn't disguised as overly commercialized ad copy. Have high-quality photos and media samples available and do all you can to make the media's job of featuring your product as simple as possible. It also helps to have some sort of clipping service in place to track your placements and get you copies so you can use them in your secondary marketing programs.

Expert Branding: This type of publicity placement generating takes advantage of the expert knowledge within a particular business. It is an effective tool for entrepreneurs whose businesses are more service related, like consultants or specialists. Expert branding basically treats the expert like a product. Alert the media as to your expertise on a specific topic and avail yourself to serve as an expert interview resource for future articles or news feature segments. Additionally, the expert should write a few brief articles on a specialized topic and make them available to editors for review and possible publication. The challenge of this type of publicity placement is the tedious task of finding out which outlets accept "expert editorial contributions" or contributed by-lined articles in their publications. Again, it comes down to meticulously researching your media market to find those media outlets that may be in need of the editorial content that you can provide them.

With some creativity, expert branding can be effective for product-based businesses as well. One client of mine runs a fresh wild salmon distribution business in the Pacific Northwest and was looking to increase consumer awareness of his products. Based on his more than 20 years of experience in the wild salmon harvesting business, we are expert branding him as a viable interview resource to health/food editors for features detailing the differences and benefits of wild salmon over farm-raised fish, as well as other related topics. In this case, my client (the expert) is identified and quoted in features and the name of the business and even a link to a website are often included for consumers to check out. This is great credibility building exposure at little or no cost.

Overall, when using the media to help market your product or business, take advantage of as many FREE media opportunities as you can. If you lack the expertise or time, a PR agency or publicist can generate the editorial placements for you. But the fee you pay them is a FRACTION of what it would cost you to buy similar sized ad placements. And those publicity placements typically lead to a much better consumer response right out of the gate - which is just what you need to boost your business to the next level.

-----

About The Author

Todd Brabender is the President of Spread The News Public Relations, Inc. His business specializes in generating media exposure and publicity for innovative products, businesses, experts and inventions. http://www.spreadthenewspr.com

[email protected]

(785) 842-8909

In The News:

Bianchi Public Relations Welcomes Winter Intern  PRNewswireTROY, Mich., Jan. 21, 2019 /PRNewswire/ -- Brittany Woods has joined Bianchi Public Relations, Inc. — a full- *service* business-to-business PR firm with special ...
Calculated risks and strategic game plans make PR in cannabis a creative challenge  The GrowthOpWhen it comes to marketing and promotion in the cannabis industry, there's a clear “before” and “after”. Before regulations were set in stone on Oct. 17, the trend ...
Healthcare PR pioneer Nick Henderson dies  PRWeekHenderson was head of communications at the Association of British Pharmaceutical Industry in the mid-1960s before founding what is commonly viewed as the ...
Avaya calls up AxiCom to handle UK PR  PRWeekBusiness communications tech giant Avaya has appointed BCW Group's tech agency AxiCom as its UK PR and social media agency following a competitive ...
Good Relations wins Avon consumer PR pitch  PRWeekGood Relations wins Avon consumer PR pitch. From PR Week.
Good Relations wins Avon brand PR brief  Prolific NorthBeauty giant Avon has appointed PR and *content* agency Good Relations as its UK brand PR agency after a three-way pitch. The brief will see Good Relations, ...
Canada alters norms for PR applicants  The Tribune IndiaVarinder Singh. Tribune News *Service*. Jalandhar, January 20. In what may come as a shock to those looking for greener pastures in Canada, the Government ...
Huawei launches a PR offensive — but it may face a 'literally impossible' task  Yahoo! Finance NewsA Huawei board member said the company is committing to being more transparent for "the foreseeable future."
When Is A Corporate-Environmental Partnership More Than Just PR?  NET WebsiteInvestors are telling companies they want to see them work on sustainability. Environmental nonprofits can help. But when major agribusinesses pair up with ...
Historic photos, iconic quotes flood social media for MLK Day - PR Daily  PR DailyThe oratory of Dr. Martin Luther King Jr. continues to inspire communicators a half-century after his death. On the federal holiday celebrating his legacy, brand ...
Celestyal Cruises hires Gate 7 as PR agency  mUmBRELLA*Greek cruise company Celestyal Cruises has appointed Gate 7 to its Australian PR account. Gate 7, a tourism marketing agency, will be responsible for.
When the public relations industry does PR for itself  Financial TimesEarlier in January, BBC Radio 4 broadcasted the Art of Public Relations, a show which featured actual public relations specialists. What followed was a strange ...
Grammatik promotes Matchett to managing director  PRWeekHe will lead the focus for Grammatik's client portfolio, overseeing the management team and developing campaigns to help grow the business. Matchett has ...
Infographic: Are marketers fibbing about social media video efforts? - PR Daily  PR DailyBy Brendan Gannon · @Gannon3Brendan. Jan. 21, 2019. SHARE. Click Here to Expand. Click Here to Expand. Marketers talk a big game when it comes to ...
Interview With Maria Loupa, Account Director at Ballou PR  AiThorityThe AiThority Interview Series with Maria Loupa of Ballou PR is an AI-centric chat on AI/ML, Data Analytics, PR Tech & relevant technologies.
Health specialist Journalista hires first managing director  PRWeekThomson, who has a degree in international relations from the London School of Economics and a master's in bio-business, has about five year's experience in ...
8 PR trends that will actually happen in 2019  The Next WebAs PR professionals, we have all nearly done a good job surviving another year in this industry, and yes, I consider “you're breathing” to be about the only ...
7 PR Trends That Will Help You Prepare For 2019  Inc.It's that time of year again. You and the other leaders at your company are spending time looking back on the year's performance--what went well, what could be ...
Prince Philip car crash: Buckingham Palace accused of ‘DIY public relations’  ExpressTHE way Buckingham Palace have mismanaged the fallout from Prince Philip's car crash has been condemned as “DIY public relations” by an industry expert.
Provoke Piers: PR agency launches tool for triggering Piers Morgan  PRWeekIt's becoming the PR tactic du jour - and now a PR agency has launched a website dedicated to generating campaign ideas to trigger Piers Morgan. News.
Huawei Reviews Global Consumer PR Support  The Holmes ReportSHENZHEN — Huawei is reviewing global PR duties for its consumer devices, the Holmes Report can reveal, as the Chinese tech giant increasingly relies on its ...
Target Restructures Communications & Marketing Amid PR Agency Review  The Holmes ReportMINNEAPOLIS — Target has upped its two top marketing execs — Katie Boylan and Rick Gomez — as part of a larger revamp of how the retail giant handles its ...
ANALYSIS: At UN, another PR ‘victory’ for Abbas  The Jerusalem Post - Israel NewsOne official called it a “major public relations victory for President Abbas and Palestine.”
PR mogul Frieha Altaf hits back at allegations of workplace harassment  The Express TribuneFormer intern had accused CEO of Catwalk PR of treating her employees like slaves.
Investor response to crises 'led by reputation more than numbers'  PRWeekInvestors give far more importance to reputational factors than financial considerations when responding to corporate crises, according to new research from FTI ...
Confessions of a PR person: ‘Companies have been burned by PR firms a lot’  DigidayIn our latest Confessions series, a publicist reveals how they were poached by a client.
Ashish Tiwari, head Digital Marketing & PR at Hero Cycles, steps down  afaqsAshish led the digital marketing & PR team for the last two years.
Chime launches internal LGBTQ network  PRWeekChime launches internal LGBTQ network. From PR Week.
Corbyn Calls May's Cross Party Talks a `PR Sham'  BloombergU.K. opposition Labour Party leader Jeremy Corbyn speaks in the House of Commons in London about Prime Minister Theresa May's plan to secure a ...
A Homecoming for “Hamilton” in Puerto Rico  The New YorkerTwo Fridays ago, Puerto Rico, like New York before it, had a serious case of “Hamilton” fever. A touring production of the hip-hop musical was about to open at ...
From Boardroom to Living Room: How Facebook’s Many PR Initiatives Intertwine to Deliver Its Messaging  AdweekOn the bad side of the news spectrum, Facebook has been dealing with crisis after crisis after crisis after crisis. On the good side, the social network continues to ...
Crisis and PR Experts Are In Agreement About R. Kelly’s Future  VultureR. Kelly needs to keep his mouth shut and disappear. That's the near-unanimous feeling of the millions of people who watched Lifetime's Surviving R. Kelly ...
Ashish Tiwari, head digital marketing and PR at Hero Cycles, steps down  ETBrandEquity.comHe was also behind one of the most successful moment marketing initiative during Kerala floods, which was appreciated by the likes of Mr Shashi Tharoo..
Assistant Account Executive job with Colangelo & Partners Public Relations | 386893  mediabistro.comAssistant Account Executive in New York , Experienced (Non-Manager), PR & Communications, Marketing & Communications with Colangelo & Partners Public ...
Molly Huddle Going for Speed at the 2019 London Marathon  runnersworld.comHow fast can Molly Huddle really run 26.2 miles? She's hoping to find out this spring, when she heads to the London Marathon, where she wants to land on the ...
PR: Fomo2Moon - A Blockchain Lottery for Everyone  Bitcoin NewsTired of blockchain projects that hoard your money without delivery? Fed up with the infinitesimal winning chance of traditional lotteries? What if there's a Lottery ...
The Mixed Reception of the Hamilton Premiere in Puerto Rico  The AtlanticPolitical discord coupled with the lingering effects of 2017's Hurricane Maria challenged the arrival of the famed musical.
PR management firm Cision is acquiring Falcon.io to expand into social media marketing  TechCrunchSocial media has become a primary conduit for getting the word out, in some cases proving to be an even stronger force for publicity than more traditional media ...
PR: trade.io Turns up the Heat With Massive Airdrop – Attractive Trading Competition  deythereCALLING ALL TRADERS! Think you're good at trading… Well, it's time to put your skills to the test. Hong Kong – Cryptocurrency exchange, trade.io, continues to ...
Democratic delegation’s trip to Puerto Rico becomes a target for Trump  Washington PostSAN JUAN, P.R. — It had been planned for months: the largest-ever congressional delegation to Puerto Rico. It would start with briefings on the continuing ...
FACT CHECK: Were US Democratic Lawmakers 'Partying' in Puerto Rico During the Government Shutdown?  Snopes.comDemocratic Party lawmakers were "partying" at a Puerto Rican retreat scheduled in the middle of the partial federal government shutdown.
Madonna Signs With Public Relations Vet Kelly Bush Novak  VarietyMadonna has a new public relations team. The singer has signed with Kelly Bush Novak of ID, whose clients include Serena Williams, Alfonso Cuarón, Ben ...
Lin-Manuel Miranda Brings ‘Hamilton’ to a Troubled but Appreciative Puerto Rico  The New York TimesThe show's creator hopes its 17-day run in San Juan will call attention to the struggling island's needs as well as its riches.
Brexit: Jeremy Corbyn on PM's statement and offer of talks  BBC NewsLabour leader Jeremy Corbyn says the prime minister is in "deep denial" and must change her red lines over a Brexit deal.
Gillette debate cuts two ways  PRWeekA new ad from the iconic razor brand has set the internet on fire with debates around Gillette's new The Best Men Can Be positioning - this and other recent ...
As Techlash Grows, Microsoft's $500M Housing Pledge Is More Than Just Good PR  TheStreet TechFor tech companies, investments like Microsoft's $500 million housing pledge are more than just good PR. Amid growing mistrust of the industry, good corporate ...
City Close to Choosing Consultant Firm for Early Intervention Program  erienewsnow.comThe city's effort to address long-term budget deficits is continuing to take shape.
MWWPR hires Ogilvy vet Michelle Rios to lead DC office  PRWeekWASHINGTON: MWWPR has hired Michelle Rios as EVP of corporate affairs and MD of its Washington, DC, office. Rios started the job on January 14.
Why the White House is attacking Democrats for traveling to Puerto Rico, explained  Vox.comPresident Donald Trump on Monday attacked roughly 30 House and Senate Democrats for traveling to Puerto Rico over the weekend amid a partial government ...
Financial PR firm Madden & Assoc makes new appointments  mUmBRELLA*Corporate and financial PR firm Madden & Assoc have made a raft of promotions and hires. The announcement: M&A announces key appointments and.
Trump tried to deny Hurricane Maria relief money to Puerto Rico  VoxA Washington Post article on the resignation of deputy Housing and Urban Development Secretary Pam Patenaude, a housing policy professional who's been ...
Lin-Manuel Miranda’s Passion for Puerto Rico  The New York TimesThe island has shaped the “Hamilton” creator's identity. Now he's bringing the musical to San Juan, and things are getting complicated.
PR: Dentacoin Trusted Reviews Revamped Version Released  Bitcoin NewsThe Netherlands-based Dentacoin Foundation released a brand new version of Dentacoin Trusted Reviews. The first blockchain-based platform for verified, ...
A Wave of Daytime Killings Has Puerto Rico on Edge  The New York TimesThe killing of Kevin Fret, a gay musician with a huge social media following, is only the latest in a series of brazen murders that have plagued Puerto Rico.
PR Professionals’ third offshore office in Bahrain  Exchange4MediaPRP's operation in Bahrain is supported by event management company Room 32, a subsidiary of Mcindies Holding Company, the group that publishes ...
Atiku US' Visit, A Political, PR Disaster- Buhari Campaign Organisation  Leadership NewspaperThe President Muhammadu Buhari campaign organisation has described the recent visit of the presidential candidate of the Peoples Democratic Party,Atiku ...
Arcadia University Takes on Puerto Rico for Winter Training  SwimSwamDivision III Aracadia University in Glenside, Pennsylvania escaped the Philadelphia winter break from December 31st through January 7th for a trip to Puerto ...
Puerto Rico Picks Bidders for Ailing Power Utility  Wall Street JournalPuerto Rico took an important step toward privatizing its bankrupt public power monopoly and bringing in new investment to help modernize the utility and ...
LIVE: AFC Asian Cup 2019 – Thailand vs China PR  FOX Sports AsiaThe group stage of the AFC Asian Cup 2019 is done and dusted with and we're all set for the commencement of the round of 16 of the continental showpiece.
Jimmy Fallon Was Involved In A Zip Line Accident In Puerto Rico  BuzzFeedJimmy Fallon recently filmed an episode of "The Tonight Show" in Puerto Rico. Guests of the special taping will include Lin-Manuel Miranda and the cast of ...
PR: XRP Is Now Available on EO.Finance  Bitcoin NewsWe are pleased to announce that Ripple XRP has been added to EO.Finance! For those unaware, XRP is currently the second largest cryptocurrency in terms of ...
Gov. Murphy's remarks at MLK Day event met with Jameek Lowery protests  News 12 New JerseyGov. Phil Murphy's remarks on Dr. Martin Luther King Jr. Day were met with protests outside by members of all different faith organizations from across the state.
What “Hamilton” in San Juan Means to Puerto Rico  The New YorkerMichael Schulman on Lin-Manuel Miranda's return to “Hamilton” this month, bringing the play to the Centro de Bellas Artes Luis A. Ferré, in San Juan, Puerto ...
PR: ACD and Bitcoin.com Have Teamed up to Launch Payments With Bitcoin Cash  Bitcoin NewsBitcoin.com CEO Roger Ver has announced a strategic partnership within the cryptocurrency space between his company and the Tokyo-based ACD Inc ...
The White House calls food stamp funds for Puerto Rico 'excessive and unnecessary'  GristThe White House is all about providing piles of fast food to elite college athletes, but when it comes to funding Puerto Rico's post-hurricane food stamp program, ...
Puerto Rico State Insurance Fund payment deadline is Tuesday  Caribbean BusinessSAN JUAN – The administrator of Puerto Rico's State Insurance Fund Corp. (SIF), Jesús Rodríguez Rosa, announced Monday that employers have until ...
Karl Stefanovic: PR experts reveal what went wrong for Today hosts  NEWS.com.auFor years, Karl Stefanovic's loveable larrikin schtick ensured he was one of Aussie TV's most bankable stars — until it all came crashing down.
Area Boys Basketball: PR-B scores 9-point win  Brainerd DispatchPINE-RIVER—Torry Hirschey poured in 18 points for the Pine River-Backus Tigers who improved to 12-2 with a 56-45 non-conference win over the ...
Less hurricane aid, slower response to Puerto Rico than to Texas, Florida  University of Michigan NewsANN ARBOR—The federal response to hurricanes Harvey and Irma was faster and more generous than the help sent to Puerto Rico in preparation and in the ...
House floor erupts after GOP lawmaker shouts 'Go back to Puerto Rico'  Roll Call The House floor erupted Thursday shortly before Congress adjourned for the week when Republican Rep. Jason Smith yelled a potentially racially charged ...
Leeds spy trap sting, PR blinder & Newport's pre-Middlesbrough boost: 3 up, 3 down  Gazette LiveAnthony Vickers looks at the winners and the losers over the weekend.
30 Democrats in Puerto Rico with 109 lobbyists for weekend despite shutdown  Washington ExaminerSome 30 Democratic lawmakers left the government shutdown behind Friday on a chartered flight to Puerto Rico for a winter retreat with 109 lobbyists and ...
Puerto Rico’s $18 Billion Bond Restructuring Nears Completion  Wall Street JournalPuerto Rico's federal supervisors are making a final push to write down $18 billion in sales-tax bonds under a settlement that would mark their largest ...
Trump tried withholding disaster relief funds from Puerto Rico  MSNBC"Not *content* to simply throw paper towels at the people of Puerto Rico's suffering," says Chris Hayes, "Donald Trump has been working actively from the White ...
More than 30 members of Congress will visit Puerto Rico during Hamilton's opening week  CBS News"They'll get to experience firsthand the needs of the island," said Lin-Manuel Miranda's father, Luis Miranda.
Violence in Puerto Rico: Top FBI official says there's a "crisis of violence" in Puerto Rico  CBS NewsVega Alta, Puerto Rico — The top FBI official in Puerto Rico said the island is facing a "crisis of violence" and has asked the agency for more personnel and ...
Why Puerto Rico Is No. 1 on Our Places to Go List  The New York TimesRecovering from Hurricane Maria, in 2019 the island represents so many fragile spots around the globe.
Elizabeth Warren heading to Puerto Rico next week | TheHill  The HillSen. Elizabeth Warren (D-Mass.) is planning a trip to Puerto Rico next week amid reports that President Trump is considering diverting hurricane relief funding to ...
A Microgrid Toolkit Brings Equity to Power Restoration in Puerto Rico: RMI  Microgrid KnowledgeRMI's Megan Kerins and Alejandra Castrodad-Rodríguez describe a new microgrid toolkit to ensure power reliability for those most vulnerable.
Rebuilding a Puerto Rico Barrio: ‘Dead Is the Only Way They’ll Ever Get Me to Leave’  The New York TimesHurricane Maria led to a host of new plans to fix island barrios plagued by chronic flooding. A look at the Vietnam neighborhood shows why they may never be ...
Blue Monday: Is 'the most depressing day' of the year just a PR stunt?  The IndependentEvery year, the third Monday of January is dubbed “Blue Monday”. The theory goes that this is the time of year when we're all cold, broke and riddled with guilt ...
Jimmy Fallon and José Andrés Discuss Puerto Rico on ‘The Tonight Show’  EaterAs part of his week-long celebration of Puerto Rico, Tonight Show host Jimmy Fallon took a break from zip-lining through the jungle and guest-starring in ...
Family tragedy puts golf in perspective for Puerto Rico's Max Alverio  GolfDigest.comLA ROMANA, Dominican Republic — Max Alverio was proud of himself as he walked outside the clubhouse at Casa de Campo late Friday afternoon.
Puerto Rico's former police chief won't go outside after 6 p.m. amid violence, officer shortages  CBS NewsSo far this year, 22 people have been murdered on the island that was devastated by Hurricane Maria nearly 16 months ago.
Wait, what? Kapil Sharma calls his wedding with Ginni Chatrath a PR stunt  India TodayIn the latest episode of The Kapil Sharma Show, the comedian flirted with Amrita Rao in his trademark style and told her that his wedding with Ginni Chatrath ...
Billionaire Mike Ashley hires PR chief to push high street role  Daily MailMike Ashley's Sports Direct is preparing to split with one of its most trusted advisers and draft in a public relations expert as the billionaire expands his presence ...
Puerto Rico Tests the Trump Strategy to Wipe Out Debt  BloombergA federal oversight board says more than $6 billion of bonds should be declared null and void. Trump spoke about erasing the island's debt in 2017.
Hispanic Dems lead largest-ever congressional delegation to Puerto Rico | TheHill  The HillSAN JUAN, Puerto Rico -- The Congressional Hispanic Caucus (CHC) campaign arm is bringing together the largest group of sitting lawmakers to ever visit a ...
Fallon and Lin-Manuel Miranda Host Puerto Rico 'Tonight Show' and More Late Night Highlights: Watch  Hollywood ReporterThe Hollywood Reporter's Late-Night Lately rounds up the best sketches and guests with a look at what's to come next week.
Wintrust Business Lunch 1/21/19: Flip Phones On Their Way Back, Following The PR Bandwagon, & Shutdown Impacting Real Estate  WGN Radio - ChicagoIf you were a fan of flip phones, then you might get excited about the news Katherine Davis shared with Jon Hansen about the rebirth of the phone favorite and ...
Is Boney Kapoor ANGRY with Janhvi Kapoor’s PR team because of Sara Ali Khan? – details inside  Times NowBoney Kapoor has had a rather upsetting week. First it was the Priya Prakash Varrier's Sridevi Bungalow and now it is Janhvi Kapoor's PR team that has got him ...
Don Omar Talks Comeback, Violence in Puerto Rico, & New Music: Exclusive Interview  BillboardIn an exclusive interview with Billboard, Don Omar opened up about new music, the aftermath of hurricane Maria, his return to Puerto Rico, the state of Latin ...
Unconscionably cruel treatment of Puerto Rico a new low for Trump  Las Vegas SunPresident Donald Trump has given himself a 10 out of 10 on the federal government's response to Hurricane Maria in Puerto Rico, but the recent departure of ...
At Axia Public Relations, 'front-row seats' to implosion — and broken windows  Jacksonville Daily RecordJason Mudd, managing partner of Axia Public Relations at 200 E. Forsyth St., said Sunday his offices provided “front row seats” to watch the old City Hall Annex ...
PR: Bitex Global Launches XBX on Global Exchanges  Bitcoin NewsAs per the reports, January 1, 2019, Bitex has launched its cryptocurrency in worldwide cryptocurrency exchanges, coin namely XBX which is now accessible for ...
Clara De Lama has been appointed Senior PR and marketing manager at Radisson Blu Hotel, Dubai Deira Creek  Hospitality NetRadisson Blu Hotel, Dubai Deira Creek has appointed Peruvian native Clara De Lama as senior PR and marketing manager. Prior to her new post, De Lama ...
Julián Castro: Trump 'failed the people of Puerto Rico' | TheHill  The HillSAN JUAN, Puerto Rico — Democratic presidential candidate Julián Castro on Monday panned the Trump administration's response to Hurricane Maria, saying ...
Puerto Rico on the Rebound: A Three-Day Getaway Guide  Wall Street JournalFor a pleasure-packed long weekend in San Juan, the resilient capital, heed these tips on where to sleep, eat, swim, sightsee and drink addictive watermelon ...
People in Puerto Rico Can't Get the Same Hepatitis C Meds as Other American Citizens Do  VICEDrugs that can cure hepatitis C revolutionized care for millions of Americans living with the deadly liver infection. The drugs came with a steep price tag—one ...
Finley: Lawrence joins Puerto Rico beach party  The Detroit NewsWith the federal government in partial shutdown, more than 30 Democratic Congress members and their families breezed off to a beach resort in Puerto Rico last ...

Top Ten Tips for Writing your Best Press Release Ever

Keep these few crucial details in mind when writing and... Read More

The Feeding Tube for Your Business

There are a lot of things that make a business... Read More

How Video Production can be used in PR

At the core of any successful public relations campaign is... Read More

Whats Stopping You From Getting Publicity?

When I talk with business people, they tend to believe... Read More

Think Big

Would you like to be the next Dr. Phil, Suze... Read More

Publicity - What to Say to a Reporter

You can have dozens of marvelous ideas to get free... Read More

Public Relations Strategies: Focus PR Campaigns with Media Coverage Analysis

Prior to launching a new public relations campaign, evaluate the... Read More

Effective Media Relations ? You Won?t be Talking to the Media Without It!

The media's role is to package and spread news, current... Read More

Crisis Management

The Internet may have opened worlds for businesses and consumers,... Read More

PR Power: How to Write a Killer Press Release

I'm what we in the business (the "business" being journalism)... Read More

PR Is Just Smart Business

The name of the game is doing our part to... Read More

Passing the PR Bar

The public relations bar, should such a proficiency measure ever... Read More

The Ultimate PR Edge: Getting Reporters To Open Your E-Mails

You know that getting publicity is vital to the health... Read More

Do I Really Need a Publicist?

Are you hesitating about hiring a publicist or, if you... Read More

24 Killer Press Release Secrets

1. Your press release should sound like news, not an... Read More

Two Donts for Financial Planners Seeking Free Publicity

Many of my clients have had the misguided perception that... Read More

Get PR Off the Bench

Something that results in your most important outside audiences doing... Read More

How to Write a Media Release That Wins You Coverage & Exposure

The Today show? The New York Times? Vanity Fair? What's... Read More

Are You Dissing Public Relations

If you leave a star player sitting on the bench,... Read More

Trade Show Tactics Revealed

Being part of a trade show gives small business a... Read More

How to Use Community Relations to Grow Your Business

Community relations is one of those marketing strategies that isn't... Read More

Publicity From Thin Air

In an ideal world, your business would be overflowing withnewsworthy... Read More

Publicity: Write a Letter to the Editor for Free Publicity

Ever wonder why papers devote a page or more to... Read More

I Cant Afford A PR/Publicity Campaign -- Can I?

It's a phrase I hear over and over again from... Read More

Dont Need No Stinking PR?

Almost assuredly you do, especially when your most important external... Read More