Do-It-Yourself Public Relations

"Advertising is what you pay for. Publicity is what you pray for."

What is a small business owner to do? You have dozens, hundreds or even thousands of competitors around the world. How do you make yourself known amid all the noise and confusion? One thing is for certain. You may or may not have a budget for marketing and promotion but you want to get the most bang for your buck.

Stretch your budget by developing a low cost public relations campaign that you can handle in house. Publicity is a much more powerful tool than advertising and a successful campaign lends credibility to you and your company.

Use the following tips to take advantage of the many opportunities to make yourself known in the on-line and off-line world. Think creatively and you'll come up with even more ideas to propel your public relations campaign ahead.

1) Write articles such as customer case studies, book reviews, how to advice, editorials, etc. and develop a snazzy by-line that drives readers to your web site. Submit your articles to directories, newsgroups, e-zines, web sites and off-line newsletters and magazines. You'll be astonished at how far one article can reach and how it can convert readers to loyal, long-term clients. If you need guidance with this technique consider signing up for the "Expert Articles" teleclass held by Dr. Rachna D. Jain. E-mail Dr. Jain at [email protected] for more information.

2) Speak for free at your local Chamber of Commerce, trade associations and clubs. Ask the sponsoring organization to hand out your business cards and brochures to all attendees prior to the event. Collect business cards and hold a prize drawing at the end of your speech. Use the business cards to send out "thank you for attending" e-mails after the event and ask for permission to add the recipient to your newsletter list. Build this list and communicate regularly.

3) Approach local and national radio shows covering your target audience and offer to appear as a guest. You will need to craft a pitch letter that can be sent via e-mail to the producer of the show. Make your pitch exciting and spend a great deal of time on the benefits listeners will derive from your segment. To find radio stations search the brs web-radio site at http://www.radio-directory.com/.

4) Write a free e-book on a topic of use to your potential clients. People have become accustomed to receiving free information that is nicely formatted and easy to read. You can advertise your products and services in your free e-book and sell or swap advertising with other related businesses. Tip e-books (101 ways to... ) and article compilations are very popular. Promote your free e-book at http://www.ebookdirectory.com/ and http://www.free-ebooks.net/. Make your e-book viral by authorizing readers to freely distribute copies.

5) A well written and intriguing press release can lead to stories in the press that increase sales, enhance credibility and give your company a competitive advantage. For free distribution use PR Web at http://www.prweb.com. PR Web maintains a database of over 60,000 media contacts who receive daily e-mail listings of press releases which match their topic criteria. If you need help creating and formatting your press releases consider purchasing software such as Press Release O-Matic at http://www.press-release-creator.com/.

6) Sponsor events and contests. Grand openings of shopping centers, businesses, car dealerships, etc. are some events you may want to sponsor along with fairs, festivals, open houses and community events. You can locate on-line contests to sponsor at About.com. They offer a very good searchable directory of contests at http://contests.about.com/. Be sure to publicize your sponsorship on your web site and mention it in your newsletter and in your press releases.

7) Solicit testimonials and use them. Request a testimonial from every past and current client. Offer sample testimonials or an outline to those clients who are reluctant writers. Send out testimonials to prospects, include them in your marketing materials, add them to your web site and e-mail signature block, add one to each press release and put them on the back of your business cards.

8) Frequent the newsgroups, topical lists and on-line boards that cater to your profession or your target audience. Offer free advice, URLs of helpful articles or web sites and your opinion. Don't overtly promote. Be wise and helpful while showing your expertise and your reputation as someone to be trusted will grow. Marcia Yudkin of http://www.yudkin.com has done this very successfully for years. Now she's known near and far for her marketing expertise and her opinion is very well respected.

Building your public relations presence is an ongoing process that is most effectively achieved when you employ multiple strategies. Develop a plan, think creatively, promote consistently and your business will stand out from the crowd!

(c) 2003, Davis Virtual Assistance. All rights reserved.

Permission to public is granted in all venues so long as the by-line remains intact.

About The Author

Bonnie Jo Davis is an experienced shoestring marketer who specializes in article submission for fun and for profit! Sign-up for her FREE "Solving The Article Submission Puzzle" e-course by visiting http://www.articlesthatsell.com/ecourse.htm.

In The News:

Should Your Business Outsource Its Marketing and PR?  Business News DailyDoes your small business need help with marketing and PR? Learn about the pros and cons of outsourcing your marketing and PR needs.
Govt's announcements on economy another attempt at PR: Sitaram Yechury  Moneycontrol.comYechury accused the government of discarding the Budget announcements in favour of.
EOW, ACB raids PR agencies Konsole Group, Cube India  Daily PioneernSleuths of Anti Corruption Bureau (ACB) and Economic Offence Wing (EOW) on Friday raided offices of Digital Marketing and Public Relation (PR) companies ...
FM's revival road map another PR attempt: Sitaram Yechury  Economic TimesCPI leader Sitaram Yechury hits out at the government calling measures announced by Finance Minister Nirmala Sitharaman 'another attempt at PR and ...
TV reporter-turned-PR pro takes local firm to national heights  Oklahoman.comWhen the New York-based Public Relations Society of America put out a request for proposals from firms interested in crafting a campaign to increase ...
Big Picture PR Is Hiring A Public Relations Associate In New York and Los Angeles  FashionistaBig Picture PR is looking for a dynamic, organized account manager who is a true team player, a communicator who is passionate about fashion and lifestyle ...
How to Make PR Work For You  EntrepreneurHere are the decisive factors you won't learn in an online marketing course.
How Blockchain Principle Can Boost PR Outcomes  EntrepreneurThe principle of blockchain technology, according to Enlte CEO and Entrepreneur contributor Anupam Sharma, is that it establishes "a decentralized approach to ...
Yes, the Taliban has changed — it’s gotten much better at PR  The Washington PostThe United States is negotiating with the Afghan jihadists. But will the Americans mistake style for substance?
15 courses to improve your social media knowledge - PR Daily  PR DailyWhat are your goals for social media in the coming year? You might want to consider a little extra training to learn the latest trends and tips for bolstering your ...
'Work in PR? I'd rather poke myself in the eye with a needle' - Grilled with The Times' Dominic Walsh  PRWeekPRWeek talks to Dominic Walsh, business reporter (leisure/drinks) and City People editor at The Times, about what makes a great PR, why he's pessimistic ...
4 Ways Visuals Can Make Your PR Pitch a Success  EntrepreneurIn this fast-paced world of information, it's vital to stick out, but getting eyeballs on your *content* takes a certain level of skill or budget. Visuals are going to be a ...
PR: Cross Exchange Announces XCR Token and Establishes Private Fund  Bitcoin NewsCROSS is a project aiming to develop an exchange platform that trades various digital assets globally including CROSS exchange for the coming digital asset ...
The Evolution of PR - 1999 to 2019 [Infographic]  Social Media TodayThe way we communicate has changed significantly in the last two decades, so the way that marketers and PR professionals connect has, logically, also had to ...
Brands must remain silent about Hong Kong: PR chief  PRWeekBrands must remain silent about Hong Kong: PR chief. From PR Week.
Red Havas becomes the PR agency of record for Ancestry  mUmBRELLA*Red Havas has been appointed as the Australian public relations agency of record for Ancestry following a competitive pitch process. The agency has been ...
Showcase: PR campaign shines light on National Lottery-funded projects  PRWeekMunch PR helped improve people's perceptions of the National Lottery across the North East with a targeted campaign that highlighted investment in the region ...
Three PR Trends to Adopt for Better News Release Results  Business WireIn 2019, there are more ways than ever to connect with customers. But which ones really work? Our experts identify three trends PR pros should adopt to ...
PR: Plan Flash - Decentralized Data Processing  Bitcoin NewsData processing is indispensable everywhere and all the time in modern life. The daily services we use every day, such as face recognition, voice assistant, text ...
SourceCode gets in Everlast's corner as boxing brand's first PR AOR  PRWeekNEW YORK: Boxing and fitness brand Everlast has named SourceCode Communications as its first U.S. AOR. The brand began searching for an agency about ...
How I Save: The 23-year-old PR executive with £1,318 saved for a house  Metro.co.ukIn our weekly savings and personal finance series, we take a look at the spending of Keira, a PR executive in Manchester trying to save for a home.
Priti Patel tells Sadiq Khan to 'spend money on police, not PR'  PoliticsHome.comPriti Patel has attacked Sadiq Khan's attempts to combat crime in London, alluding to claims the Mayor of London has doubled his public relations budget.
PR: Kinesis Partners With Hardware Wallet Provider CoolbitX  Bitcoin News21/08/2019, London: Kinesis is proud to announce a partnership with CoolBitX Technology, the developers of the world's first credit card-sized hardware wallet, ...
Carrie Lam's Disastrous PR Strategy Steers Hong Kong Into Perilous Waters  The Holmes ReportIf the battle for public opinion in Hong Kong was a prizefight, the referee may have already stopped the bout, so listless has Carrie Lam's government been in the ...
Hezbollah says Israeli drone blew up outside its PR headquarters in Beirut  The Times of IsraelSpokesman for Lebanese terror group says it captured a second UAV that crashed in Dahiyeh neighborhood.
Padilla president Matt Kucharski joins the PR Week Podcast  PRWeekPadilla president Matt Kucharski joins the PR Week Podcast.
Annoying PR Stunts Could Fund the Future of Space Travel  FuturismAn increasing wave of companies are launching bizarre space PR stunts, sending various products into orbit. They could fund NASA's future.
President Trump once joked about trading Puerto Rico for Greenland: report  SalonIn the months before President Donald Trump expressed interest in purchasing Greenland, he reportedly joked in a meeting with aides about trading Puerto ...
Grey Cell Public Relations wins PR mandate for Kapture CRM  Exchange4MediaGrey Cell Public Relations will ideate, plan, manage and implement PR, communication strategy for Kapture CRM.
Public Relations Account Manager job, Johannesburg  Bizcommunity.comOnPoint PR is a leading boutique public relations agency based in Johannesburg with clients in South Africa and Globally.
A PR Firm's Winding Up MPs & the Daily Mail With a Fake Brexit Game  Kotaku UKEveryone's talking about deepfakes, but welcome to yet another minor manifestation of the internet's capacity for falsehood: Brexit Royale. This video game ...
Empowering people to apply the 'lens of creativity'  PRWeekEmpowering people to apply the 'lens of creativity'. From PR Week.
The bizarre PR spin attempting to prop up Steve Bruce at Newcastle United | NUFC  The MagThe PR spin propping up Steve Bruce and if you call out Mike Ashley's Newcastle United...It opens up an appalling vista.
PR and Social Media Intern  Pedestrian TVLahana is an Australian brand with global reach. We are running an innovative enterprise with a totally engaged & energised team. Lahana communicates its ...
Tropical Storm Dorian forms, may affect Lesser Antilles, Puerto Rico next week  The Washington PostTropical Storm Dorian is headed west, toward the Lesser Antilles and Puerto Rico. Another storm system near Florida is forecast to become Tropical Storm Erin ...
Campaign launches global PR Awards in India | PR  Campaign IndiaInaugural edition of the awards to be held in Mumbai in October 2019.
Haji Husein Alireza wins PR Arabia auto award  Arab NewsHaji Husein Alireza & Co. Ltd. (HHA), the sole dealer of Mazda cars in Saudi Arabia, won the “Best Dealer Experience” award for providing outstanding services ...
City to hire PR firm over water woes  The Times and DemocratDENMARK –City Administrator Heyward Robinson announced that the city of Denmark will be hiring a public relations firm to assist Denmark with publicity ...
Pedro Pierluisi was sworn in as Puerto Rico's governor. His opponents are still questioning his legitimacy  CNNSan Juan, Puerto Rico (CNN) Veteran politician Pedro Pierluisi was sworn in as Puerto Rico's new governor on Friday, a spokeswoman with the US territory ...
Priti Patel tells Sadiq Khan 'to spend his money on police not PR' after he blamed knife attacks on Tory cuts  Evening StandardThe new Home Secretary challenged Sadiq Khan today over claims that he is wasting money on public relations that could go towards crime-fighting. In a letter ...
Donald Trump Joked About Trading Puerto Rico for Greenland: Report  NewsweekPresident Donald Trump has reportedly talked about purchasing Greenland for over a year and once even quipped about trading Puerto Rico for the ...
5 Benefits of Digital PR Which Aren’t Links  Search Engine JournalDigital PR is one of the most effective and efficient ways to build links. But what benefits can your campaigns have aside from this?
Media Mantra bags RRB Energy’s PR mandate  Exchange4MediaThe agency will manage the brand image, media duties, strategic PR and reputation for the brand.
Adrift Communications wins PR mandate of VMate  Exchange4MediaVMate, UGC platform by Alibaba Innovation Business Group, has announced that it has selected Adrift Communications & Influencer Marketing to manage its PR ...
New CTE teacher aims to revive ag education in PR  Park Rapids EnterpriseFor Stephen Funk, starting this year in a new position as career and technical education (CTE) teacher at Park Rapids Area High School is a chance to do his ...
Cookies and slime in orbit: What’s the point of PR stunts in space?  New ScientistCompanies that run hotels, build cars and make TV are beginning to operate in space. This in-orbit economy could finance deeper space exploration.
Security company ADT refreshes brand with new tagline, website  PRWeekBOCA RATON, FL: ADT has started a brand transformation in the U.S. and Canada to get consumers to see the company as more than just a home security ...
'A male-dominated world' - PR mogul on Dubai's gender balance  PRWeekBriar Prestidge, founder of an eponymous Dubai-based PR firm, gives her view on a new report revealing that hardly any investment in new start-ups in MENA ...
Camila Cabello Just Shut Down Rumors That Her Relationship Is a PR Stunt In One Move  Showbiz Cheat SheetCamila Cabello's recent Instagram post targets haters who think her relationship with Shawn Mendez is a hoax.
15 Days of Fury: How Puerto Rico’s Government Collapsed  The New York TimesSimmering frustrations over disaster response, a weak economy and graft scandals turned into mass protests that toppled Gov. Ricardo Rosselló.
Harry and Meghan should practise what they preach on environment, say PR pros  PRWeekPR professionals have criticised Prince Harry and Meghan's handling of the media after they were accused of hypocrisy for using a private jet on multiple ...
PR: Australian Bitcoin Cash Conference Brings Cryptocurrency Leaders to Townsville  Bitcoin NewsGlobal leaders from the Bitcoin Cash community will gather at the first Bitcoin Cash City Conference in Australia, being held in Townsville on September 4 & 5.
Building Presence In Caribbean, MasterCard Announces New Country Manager For USVI, PR -  VI ConsortiumMasterCard said in a recent release that it's strengthening its foothold in the Caribbean and expanding its presence in the islands, announcing José Vargas as ...
PR: Decentralized Recurring Crypto Payments System Launched by Monarch Blockchain  Bitcoin NewsOnline *service* providers like Netflix and Hulu can now accept crypto for memberships and subscription services through an easy-to-integrate decentralized ...
Puerto Rico's .PR Domain Turns 30!  CircleIDGauss Research Laboratory, Inc, the registry operator for .PR, Puerto Rico's top-level domain (TLD), and Afilias, its technology partner, announced today that the ...
Former ET Bureau Head Boby Kurian joins Adfactors PR  Exchange4MediaKurien joins the agency as Senior Vice-President, Strategic Communications Group (SCG), and will be based out of Bangalore.
An Inside Look At How Monsanto, A PR Firm And A Reporter Give Readers A Warped View Of Science  HuffPostAgricultural giant Monsanto has spent much of the last decade attempting to polish its public image amid campaigns to label genetically modified organisms ...
Levy Mansion (La Rambla) – Lares, Puerto Rico  Atlas ObscuraDiscover Levy Mansion (La Rambla) in Lares, Puerto Rico: The location of Puerto Rico's first water bottling plant, thanks to a collaboration between Mother ...
Kate Middleton, Prince William’s Commercial Flight A ‘PR Stunt’ That Is ‘Backfiring’  International Business TimesKate Middleton and Prince William's move to take a commercial flight is a PR stunt that is “backfiring” on them.
COMME des GARCONS Is Hiring A PR Intern In New York, NY  FashionistaJapanese fashion company, COMME des GARCONS is seeking a motivated and organized individual to provide support in the press department. The intern ...
2019 Asia-Pacific PR Consultancies of the Year  The Holmes ReportThe Holmes Report's selections for 2019 Asia-Pacific PR Consultancies of the Year, across specialist and geographic categories.
Professional services firm Genpact hires Michael Schneider to lead comms  PRWeekNEW YORK: Professional services firm Genpact has hired Michael Schneider as VP and head of global integrated communications, a newly created role.
Podcast: The PR Battle For Hong Kong  The Holmes ReportHong Kong-based Arun Sudhaman joins the Echo Chamber to discuss the unfolding conflict between political leaders and protestors in the city.
Ex-IGP wants Dr Zakir Naik's PR revoked, deported to India  Malay MailKUALA LUMPUR, Aug 19 — Tan Sri Abd Rahim Noor has joined the calls by several leaders to have fugitive preacher Dr Zakir Naik deported back to India.
Amazon’s Creepy Twitter PR Army is Growing  VICEAmazon now has dozens of apparent employees tweeting about how much they love the company. But even former employees are suspicious of the accounts.
Last Punch? Firestone Liberia Reportedly Asked to Ax Controversial Journalist in PR Role  Front Page AfricaMonrovia – Patrick Honnah made a name for himself as host of the highly-rated Bumper Show on state radio, Liberia Broadcasting System. Prior to that, he was ...
21 Best Restaurants in Puerto Rico  Condé Nast TravelerOur top recommendations for the best restaurants in Puerto Rico with pictures, reviews, and details. Find the best in dining based on location, cuisine, price, view ...
VOA Persian Has Turned Into a “Mouthpiece of Trump”  The InterceptJournalists at the U.S. government-funded VOA Persian have been lashing out at people they deem unsupportive of President Donald Trump's Iran policy.
On the PR Woes at State House: All the President's Men  Freedom NewspaperFacebook has a weird way of waking up sleeping dogs; and I found one moment this morning. After a few days of critiquing the Public Relations team at the ...
Professor seeking PR in S'pore jailed 3 months for verbally abusing, spitting at and kicking police officers while drunk  TODAYonlineSINGAPORE — A professor who was in Singapore establishing business contacts with a view of moving here permanently will now head to jail for three months ...
PM: Malaysia can revoke Dr Zakir Naik's PR, will stop him from sowing discord | Malaysia  Malay MailSEPANG, Aug 16 — The Permanent Resident (PR) status of televangelist Dr Zakir Naik can be revoked by Putrajaya should it be proven that his actions have ...
Police Do High Risk Take Down Wednesday Evening On PR 206  SteinbachOnline.comThere was a large police presence Wednesday evening on Provincial Road 206, between Highway #52 and Provincial Road 311. RCMP say they were notified ...
Breakfast Briefing: Five things for PR pros to know Friday morning  PRWeekGoogle stops Chinese disinformation; Spokesperson for Homeland Security head quits; Overstock CEO quits; Facebook bans Epoch Times ads; Samsung ...
PR: Bitpunter Launches Transaction Mining for Online Gaming  Bitcoin NewsThe recent advent of transaction mining as a business model has taken the cryptocurrency world by storm, with transaction fee mining exchanges such as ...
Maurice Ndour, Senegal dominate Puerto Rico  EurohoopsSenegal took over in the second half and logged a convincing win over Puerto Rico. By Stefan Djordjevic/ [email protected] Maurice Ndour banked 14 points ...
PRCA member issued with written warning for 'violent language'  PRWeekPRCA member issued with written warning for 'violent language'. From PR Week.
Puerto Rico Supreme Court Ousts New Governor, and Another Is Sworn In  The New York TimesSAN JUAN, P.R. — The uneasy calm that had settled over Puerto Rico after huge protests brought down one governor and a second one was installed in his ...
As Puerto Rico governor's departure nears, chaos engulfs the line of succession  ABC NewsThe clock is slowly ticking in Puerto Rico – Ricardo Rossello is supposed to step down as governor this Friday at 5 pm. The question of who will become ...
Sony Interactive Entertainment To Acquire Insomniac Games, Developer Of PlayStation®4 Top-Selling Marvel's Spider-Man, Ratchet & Clank  PRNewswireSAN MATEO, Calif., Aug. 19, 2019 /PRNewswire/ -- Sony Interactive Entertainment ("SIE") announced today that SIE has entered into definitive agreements to ...
Harry and Meghan should practice what they preach on environment, say PR pros  PRWeekPR professionals have criticised Prince Harry and Meghan's handling of the media after they were accused of hypocrisy for using a private jet on multiple ...
Breakfast Briefing: 5 things for PR pros to know on Thursday morning  PRWeekWell, this was inevitable. ABC News staffers, unhappy at being lied to about the size of the crowd at President Donald Trump's inauguration and other things, are ...
Edelman, Public Relations Giant, Drops Client Over Border Detention Centers  The New York TimesIn May, executives from the giant public relations firm Edelman went to Florida to pitch a potential client: a private prisons company with contracts from the Trump ...
PR: Uruguayan President Meets With the Founder of SCRY  Bitcoin NewsUruguay, nicknamed South America's Switzerland, has always taken a positive attitude towards the development of science and technology and information ...
NorthEscambia.com Publisher Named 'Media Person Of The Year'; PR Group Presents Other Awards  NorthEscambia.comNorthEscambia.com Publisher William Reynolds was named Media Person of the Year by Florida Public Relations Association (FPRA) Pensacola Chapter.
Alan Jones: PR expert explains why 2GB shock jock keeps getting chances  NEWS.com.auI hope Scott Morrison gets tough here with a few backhanders.”
Breakfast Briefing: Five things for PR pros to know Tuesday morning  PRWeekTwitter and Facebook fight Chinese disinformation; Wendy's disses Chick-fil-A and Popeyes; Tech faces state antitrust probe; CNN analyst's bodyguard charged; ...
Mental Health Toll Of Hurricane Maria Still Palpable In Puerto Rico  NPRMore than 3 million Puerto Ricans saw their communities — and families — devastated by the deadly Category 4 hurricane. Many residents are still emotionally ...
Amanda Serrano To Be Honored at Newark P.R. Day Parade  BoxingScene.comA superfight with Katie Taylor is still waiting in the wings, but Amanda Serrano continues to find plenty of ways to make headlines all on her own.
Thai Immigration bristles about TM30 revolt as it copes with PR disaster  The ThaigerThe TM30 form, as well as the associated TM28 form, have now become a huge public relations liability for the Thai Immigration Department. The more ...
PR: Roger Ver Joins OmniSparx as Investor and Advisor With Goal to Boost BCH Community  Bitcoin NewsOmniSparx.io, – an innovative blockchain community engagement platform, has announced an investment from Roger Ver. As part of the investment, Ver will ...
Man struck by Pr. George’s officer in cruiser on Indian Head Highway  WTOPA man crossing busy Indian Head Highway is in stable condition after being struck by a Prince Georges County Police officer driving a police cruiser Tuesday ...
Yellowstone County hopes for a public relations reset on CodeRED  Billings GazetteCounty officials still hope to sell residents on CodeRED.
Big Sam says Benitez 'jumped ship' and asks Newcastle fans to give Bruce time  The SunTHE Toon Army have been told to lay-off Steve Bruce - by former Newcastle boss Sam Allardyce. Magpies manager Bruce is already getting stick from ...
Breakfast Briefing: 5 things for PR pros to know on Wednesday morning  PRWeekBreakfast Briefing: 5 things for PR pros to know on Wednesday morning. From PR Week.
Government to launch PR blitz to reassure UK over no-deal Brexit  Financial TimesBoris Johnson's government is to launch a major public information campaign to reassure Britons about a potential no-deal Brexit, as the prime minister said he ...
USNS Puerto Rico EPF 11 Completes Integrated Sea Trials  Naval NewsIntegrated Trials combine Builder's and Acceptance Trials, allowing for the shipyard to demonstrate to the Navy's Board of Inspection and Survey the operational ...
Local Florida Public Relations Association members recognized at conference  Daytona TimesThe Volusia/Flagler Chapter of the Florida Public Relations Association was well-represented at the organization's 81st annual conference in Tampa last.
Puerto Rico governor plans to stay in office, fight corruption  PBS NewsHourWanda Vázquez told the Associated Press that she expects to complete former Gov. Ricardo Rosselló's term through November 2020.
Who is Puerto Rico’s new governor, Wanda Vazquez?  Vox.comVázquez is not a popular person, even within her own party, the pro-statehood New Progressive Party.
DIY SOS host Nick Knowles, 56, is dating PR girl Emily Hallinan who is 30 years his junior  The SunHE'S a pro at flatpack, can still pull off a pair of budgie smugglers and has an album of country love songs under his belt. So it's no surprise women still fall at the ...

A Sensible Way to Use PR

The most sensible way for business, non-profit or association managers... Read More

The Most Important PR In America

Just happens to be public relations activity that alters individual... Read More

Is PR Right for You? 6 Questions to Ask

When most people think about marketing, they think advertising. While... Read More

Do-It-Yourself PR: An Accident Waiting to Happen

Early in my career as a public relations consultant, I... Read More

10 Secrets to Free Publicity

Public relations is popular because it is very cost-effective and... Read More

A Natural Phenomenon? Really?

Sure. What else do you call a human discipline whose... Read More

PR: Whats the Point?

Here's the point: people act on their own perception of... Read More

Managers: A Key to Your Survival

Most business, non-profit and association managers live to tell about... Read More

Talk Back Radio - Tips To Be A Star On-Air!

Talkback radio offers a fantastic opportunity to access thousands of... Read More

Dealing With Reporters in Your Small Business

It behooves you to know and remember the names of... Read More

How to Keep PR Working for You

Managers in the non-profit, association and business worlds need to... Read More

Why Good PR Warrants Your Attention

Because good public relations can alter individual perception and lead... Read More

Want To Join the Bandwagon? Be Sure It Has Wheels!

Here are two to-the-point questions recently posed by several association... Read More

Are You Dissing Public Relations

If you leave a star player sitting on the bench,... Read More

The Ten Ps of PR

Everyone is talking about the Ps of successful marketing, so... Read More

PR: Ouch! Tells the Tale

Ever get the feeling that your public relations program isn't... Read More

Networking: 17 Essential Strategies In The 21st Century

It is virtually impossible to succeed professionally and personally without... Read More

What I Do

I believe this about public relations.People act on their own... Read More

Detailing The Famous Kentucky Derby Train

The annual detailing of the Kentucky Derby Train is an... Read More

The Key to Great PR

The Key to Great PR is PerseveranceBy Paula Gardner of... Read More

Killing Them Softly

The world has woken up to ethical issues in corporate... Read More

She Who Has the Gold...

?makes the rules, of course.But when the gold takes the... Read More

Forget the Press Release - Heres How to Pitch Like Roger Clemens

Stripped down to its core, publicity is little more than... Read More

The Art Of Persuasive Pitching

Media placement is an art. Practicing it often requires as... Read More

What Determines PR Success?

As a business, non-profit or association manager, occasions will arise... Read More