PR: Your 500 Pound Gorilla

What else, for goodness sake, could you as a business, non-profit or association manager, call a heavy-duty helper who does something REALLY positive about the behaviors of those outside audiences of yours that most affect your organization?

And that uses the fundamental premise of public relations to deliver the kind of external stakeholder behavior change that leads directly to achieving your managerial objectives?

And does it all by persuading those important outside folks to your way of thinking, moving them to take actions that help your department, division or subsidiary succeed?

Man, that's one heavy workload for a very large monkey!

And here's the core message he brings to you. Your public relations effort must involve more than news releases, special events and brochures if you really want to get your money's worth. And, the right PR really CAN alter individual perception and lead to changed behaviors that help you succeed.

Both points well-supported by a public relations blueprint that reads like this: people act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done. When we create, change or reinforce that opinion by reaching, persuading and moving-to-desired-action the very people whose behaviors affect your organization the most, the public relations mission is accomplished.

What kind of payoff can you expect from such an approach to public relations? How about capital givers or specifying sources making inquiries; stronger relationships with the educational, labor, financial and healthcare communities; prospects starting to work with you as well as customers making repeat purchases; and improved relations with government agencies and legislative bodies.

Keep your pedal to the metal and you could see results like new proposals for strategic alliances and joint ventures; new thoughtleader and special event contacts; membership applications on the rise; enhanced activist group relations, and expanded feedback channels; rebounds in showroom visits; and almost certainly, community service and sponsorship opportunities;

Like most managers, you want your most important outside audiences to have positive perceptions of your services and operations or products. Which is why every member of your PR support team must believe in what you are doing. It will also be very helpful if they accept the reality that perceptions almost always lead to behaviors that can help or hurt your unit.

Review the PR plan with them, especially how you will go about monitoring and gathering perceptions by questioning members of your most important outside audiences. Questions like these: how much do you know about our organization? How much do you know about our services or products and employees? Have you had prior contact with us and were you pleased with the interchange? Have you experienced problems with our people or procedures?

Certainly, the perception monitoring part of the effort can be handled by professional survey people IF you have the budget. Fortunately, however, you can always use your PR people who are also in the perception and behavior business and can pursue the same objective: identify untruths, false assumptions, unfounded rumors, inaccuracies, misconceptions and any other negative perception that might translate into hurtful behaviors.

With preparations complete, you need to set your public relations goal, one that deals with perception problems that developed during your key audience perception monitoring. The new goal will require that you straighten out that dangerous misconception, or correct that gross inaccuracy, or do something about that damaging rumor.

To show you how to reach the goal, you need a strategy. And there are three choices when it comes to doing something about a perception or opinion challenge: create perception where there may be none, change the perception, or reinforce it. By the way, if you select the wrong strategy, it will taste like fish sauce on your rhubarb. So be certain the new strategy fits well with your new public relations goal. For example, you don't want to select "change" when reality dictates a "reinforce" strategy.

Some heavy writing needed here. In brief, some carefully targeted, corrective language. Language that is compelling, persuasive and believable AND clear and factual. There is little choice here. You must correct a damaging perception by shifting opinion towards your point of view, leading to the desired behaviors.

It's pick-your-own time when you and your PR group select the communications tactics most likely to carry your words to the attention of your target audience. You can pick from dozens that are available. From speeches, facility tours, emails and brochures to consumer briefings, media interviews, newsletters, personal meetings and many others. But be sure that the tactics you pick are known to reach folks just like your audience members.

By the way, experience shows that the credibility of a message can depend on how it's delivered. So you might want to introduce it to smaller gatherings rather than using higher-profile tactics such as news releases or talk show appearances.

Experience shows that, by this time, all concerned will be chomping at the bit for a progress report. Which will signal you and your PR staff to return to the field for a second perception monitoring session with members of your external audience. Using many of the same questions used in the first benchmark session, you'll now be alert for signs that the bad news perception is being altered in your direction.

Occasionally, momentum will slow in which event you can always accelerate matters by using more communications tactics supported by increased frequencies.

Your 500 pound gorilla will be one happy simian when your data show that you have achieved the kind of key stakeholder behavior change that leads directly to achieving your department, division or subsidiary objectives.

Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at [email protected]

Robert A. Kelly © 2004.

Bob Kelly counsels, writes and speaks to business, non-profit and association managers about using the fundamental premise of public relations to achieve their operating objectives. He has been DPR, Pepsi-Cola Co.; AGM-PR, Texaco Inc.; VP-PR, Olin Corp.; VP-PR, Newport News Shipbuilding & Drydock Co.; director of communi- cations, U.S. Department of the Interior, and deputy assistant press secretary, The White House. He holds a bachelor of science degree from Columbia University, major in public relations.

Visit: http://www.prcommentary.com; [email protected]

In The News:

Think Tank: The ‘P.R. Girls’ Debunking Stereotypes, Driving Results  WWDJessica Schaefer is founder and ceo of Bevel, a public relations consultancy driving quantifiable results in fintech, hedge funds and more.
Provoke Piers: PR agency launches tool for triggering Piers Morgan  PRWeekIt's becoming the PR tactic du jour - and now a PR agency has launched a website dedicated to generating campaign ideas to trigger Piers Morgan. News.
Infographic: Your social media marketing checklist - PR Daily  PR DailyBy Ted Kitterman · @tedkitkat. Jan. 17, 2019. SHARE. Click Here to Expand. Click Here to Expand. Not every social media task has to be done every day—but ...
30 jobs in the PR and marketing world - PR Daily  PR DailySo, you're going to pursue an education in communications? Congratulations, deciding your major is a big step toward achieving a fulfilling career. Now that you ...
PR tender issued in effort to attract more British tourists  The Irish TimesTourism Ireland says opportunities to entice visitors from Britain persist despite Brexit.
Target Restructures Communications & Marketing Amid PR Agency Review  The Holmes ReportMINNEAPOLIS — Target has upped its two top marketing execs — Katie Boylan and Rick Gomez — as part of a larger revamp of how the retail giant handles its ...
Hostels giant Generator appoints UK agency to Europe brief  PRWeekOne of Europe's institutions on the backpacking circuit, hostels business Generator, has appointed London-based travel representation and PR consultancy Hills ...
FleishmanHillard Middle East incorporates into Omnicom's Impact BBDO  PRWeekFleishmanHillard has incorporated its Middle Eastern business into Impact BBDO, the regional network owned by Fleishman parent company Omnicom, ...
Suspect in Tema port PR manager's murder remanded  GhanaWebThe Tema TDC Magistrate Court has remanded into prison custody the houseboy of the murdered Marketing and Public Relations Manager of the Tema Port, ...
PR: JB Hunt Q4 & FY 2018 results  The LoadstarPRESS RELEASE. “LOWELL, Ark., January 17, 2019 – J.B. Hunt Transport Services, Inc., (NASDAQ:JBHT) announced fourth quarter 2018 net earnings of $88.7 ...
How to prove your PR value in 2019  G2 CrowdPublic relations and marketing work very closely that, often, the lines get crossed. If you're a PR professional, learn tips on how to prove the importance of your ...
Huawei Reviews Global Consumer PR Support  The Holmes ReportSHENZHEN — Huawei is reviewing global PR duties for its consumer devices, the Holmes Report can reveal, as the Chinese tech giant increasingly relies on its ...
8 PR trends that will actually happen in 2019  The Next WebAs PR professionals, we have all nearly done a good job surviving another year in this industry, and yes, I consider “you're breathing” to be about the only ...
Expanding Rocco Forte Hotels group appoints UK PR agency  PRWeekPRCO has been appointed as the UK PR agency for Rocco Forte Hotels. The group has a portfolio of 11 hotels and resorts in iconic destinations, with several ...
How This PR Maverick Utilizes The Power Of Networking To Grow Her Business  ForbesLiza Anderson, founder of Anderson Public Relations Group, is a Hollywood public relations maverick who understands the power of hard work and networking.
ANALYSIS: At UN, another PR ‘victory’ for Abbas  The Jerusalem Post - Israel NewsOne official called it a “major public relations victory for President Abbas and Palestine.”
OPEC Mulls US PR Push - Thu., Jan. 17, 2019  O'Dwyer's PR NewsThe Organization of Petroleum Exporting Countries, which supplies 40 percent of the world's oil, is considering a PR program in the US to bolster its image.
7 PR Trends That Will Help You Prepare For 2019  Inc.Building trust -- with clients, with journalists, with audiences -- is still the name of the PR game. It's only the tactics that have changed.
Only 10000 expected at DC Women's March, amid PR battle and clash with National Park Service  WUSA9.comThe expected attendance figures have not been previously reported and are recorded within a final permit issued by the U.S. Department of the Interior.
Unai Emery is having none of Ozil’s PR campaign… and even Arsenal stars are fed up with German star’s mood swi  The SunSunSport's Chief Football Reporter claims nobody knows what to do with the £350000-a-week German midfielder.
Ogilvy's John Seifert dishes on the future of PR at Ogilvy  PRWeekOgilvy's John Seifert dishes on the future of PR at Ogilvy. From PR Week.
Letter: DM editorial treats climate change as PR problem  Charleston Gazette-MailI look forward to the Friday paper when the Daily Mail WV section features a development theme and the editorial interprets it. With the “Sun, wind, and ...
Ashish Tiwari, head digital marketing and PR at Hero Cycles, steps down  ETBrandEquity.comHe was also behind one of the most successful moment marketing initiative during Kerala floods, which was appreciated by the likes of Mr Shashi Tharoo..
Why McDonald's doesn't fight social media wars  PRWeekThe home of the Golden Arches has a reason for staying silent in the face of social media attacks by competitors such as Wendy's and Burger King. News.
From Boardroom to Living Room: How Facebook’s Many PR Initiatives Intertwine to Deliver Its Messaging  AdweekOn the bad side of the news spectrum, Facebook has been dealing with crisis after crisis after crisis after crisis. On the good side, the social network continues to ...
Metro PR Cofounders Tess Finkle And Laura Michael On Finding The Yin To Your Yang In Business  ForbesTess Finkle likes to call Laura Michael the yin to her yang. It's an endearing sentiment from the two cofounders of Metro PR, a female owned-and-operated ...
MWWPR hires Ogilvy vet Michelle Rios to lead DC office  PRWeekWASHINGTON: MWWPR has hired Michelle Rios as EVP of corporate affairs and MD of its Washington, DC, office. Rios started the job on January 14.
Why everyone wanted to get their hands on McDonald's MacCoins  PRWeekCompany: McDonald's. Campaign: MacCoin. Agency mix: Golin (strategy, PR), in-house (strategy, execution) Duration: August 2018 - December 2018. In honor ...
Radisson Dubai Deira Creek appoints senior PR and marketing manager  Hotelier Middle EastPeruvian national Clara De Lama has worked in Europe and the UAE.
Ikea seeks agency for new global PR account  PRWeekAround half a dozen agencies have been contacted to pitch for the account, with the world's largest furniture retailer focused on consultancies with a global ...
New Agency Scenario Lands Puma's North American PR Business  The Holmes ReportLOS ANGELES — Puma has handed its North American PR business to new communications agency Scenario, the latest move by the sportswear brand to ...
Confessions of a PR person: ‘Companies have been burned by PR firms a lot’  DigidayIn our latest Confessions series, a publicist reveals how they were poached by a client.
PR pros: Gillette's 'clunky' masculinity campaign 'not the best an ad can get'  PRWeekPR pros: Gillette's 'clunky' masculinity campaign 'not the best an ad can get'. From PR Week.
PR: Fomo2Moon - A Blockchain Lottery for Everyone  Bitcoin NewsTired of blockchain projects that hoard your money without delivery? Fed up with the infinitesimal winning chance of traditional lotteries? What if there's a Lottery ...
Trump tried to deny Hurricane Maria relief money to Puerto Rico  VoxA Washington Post article on the resignation of deputy Housing and Urban Development Secretary Pam Patenaude, a housing policy professional who's been ...
Ashish Tiwari, head Digital Marketing & PR at Hero Cycles, steps down  afaqsAshish led the digital marketing & PR team for the last two years.
FACT CHECK: Were US Democratic Lawmakers 'Partying' in Puerto Rico During the Government Shutdown?  Snopes.comDemocratic Party lawmakers were "partying" at a Puerto Rican retreat scheduled in the middle of the partial federal government shutdown.
Global software company Citrix appoints Northern Europe head of comms  PRWeekGlobal software company Citrix appoints Northern Europe head of comms. From PR Week.
Ten names leadership team across publicity, social and PR strategy  mUmBRELLA*Network Ten has appointed new leaders across publicity, social media and PR strategy, which will see marketing and social media boss, Brad Garbutt, step.
Soul food in Puerto Rico  The HinduFrom mashed plantain to sweet sticky rice, breakfast on this Caribbean island is the perfect way to experience its melting pot of culinary traditions.
Democratic delegation’s trip to Puerto Rico becomes a target for Trump  Washington PostSAN JUAN, P.R. — It had been planned for months: the largest-ever congressional delegation to Puerto Rico. It would start with briefings on the continuing ...
Workplace wellbeing: how PR agencies are tackling mental health  PRWeekWith mental health rising rapidly up the political and cultural agenda, it is no surprise that PR agencies are now focusing more intently on the psychological ...
HUD official quits over Trump's attempt to block Puerto Rico hurricane recovery funds  SalonDeputy HUD Secretary Pam Patenaude reportedly quit after battling against Trump's effort to defund hurricane relief.
What “Hamilton” in San Juan Means to Puerto Rico  The New YorkerMichael Schulman on Lin-Manuel Miranda's return to “Hamilton” this month, bringing the play to the Centro de Bellas Artes Luis A. Ferré, in San Juan, Puerto ...
Trump tried withholding disaster relief funds from Puerto Rico  MSNBC"Not *content* to simply throw paper towels at the people of Puerto Rico's suffering," says Chris Hayes, "Donald Trump has been working actively from the White ...
Breakfast Briefing: 5 things to know Thursday  PRWeekTrump's lawyer Cohen stiffed a firm hired to rig polls; Cardi B is upset about the shutdown; a proposed new Federal privacy agency; Facebook kills more fake ...
Lin-Manuel Miranda Brings ‘Hamilton’ to a Troubled but Appreciative Puerto Rico  The New York TimesThe show's creator hopes its 17-day run in San Juan will call attention to the struggling island's needs as well as its riches.
Roxy Jacenko and husband Oliver Curtis launch new PR business venture targeting China  mUmBRELLA*High-profile public relations practitioner Roxy Jacenko is launching a new business, 18 Communications, targeting Australian companies which want to raise.
P.E.I. PR referendum road show launches this week  CBC.caGerard Mitchell, P.E.I.'s commissioner for the referendum on proportional representation, says his most important job is making sure Islanders understand the ...
Why the White House is attacking Democrats for traveling to Puerto Rico, explained  Vox.comPresident Donald Trump on Monday attacked roughly 30 House and Senate Democrats for traveling to Puerto Rico over the weekend amid a partial government ...
Steve Smith's media re-emergence is PR but his humility is genuine  The GuardianThe redemption of Australia's fallen captain is spin but the man himself remains believable.
IG Ibrahim Idris lays foundation of Police PR school  The PunchThe Inspector General of Police, Ibrahim Idris, on Friday laid the foundation of the Nigeria Police Public Relations School in Ilorin. The IGP, ...
After beating cancer, Mark DeMoss, founder of America's largest Christian PR firm, to close business  The Christian PostTwo years after being diagnosed with cancer and beating it, Mark DeMoss, founder of DeMoss, which market's itself as America's largest PR agency serving ...
Nicola Sturgeon and Alex Salmond in PR war over 'smear' her chief of staff knew about sexual misconduct inquiry  Telegraph.co.ukNicola Sturgeon and Alex Salmond were yesterday embroiled in public warfare over "smears" claiming she misled the public about when her chief of staff knew ...
Ogilvy Names New Shanghai & PR Leaders As Debby Cheung Retires  The Holmes ReportSHANGHAI — Ogilvy has named new leaders in Shanghai to succeed Debby Cheung, who is retiring from her role as president after 25 years with the agency.
'We love them and we didn't forget': Jimmy Fallon tells Puerto Rico with his show  NBCNews.comJimmy Fallon said Tuesday's "Tonight Show" episode, taped in Puerto Rico with "Hamilton" creator Lin-Manuel Miranda is his way of supporting the island, ...
San Sebastián Festival begins in Puerto Rico  9News.com KUSAThe San Sebastián Festival in Old San Juan, Puerto Rico is the largest in the U.S. territory and one of the largest in the Caribbean region. According to ...
A Wave of Daytime Killings Has Puerto Rico on Edge  The New York TimesThe killing of Kevin Fret, a gay musician with a huge social media following, is only the latest in a series of brazen murders that have plagued Puerto Rico.
PR: Prime XBT $1,000,000 giveaway returns after being suspended due to huge interest  CoingapeLast Friday, January 11th, a new cryptocurrency trading platform, Prime XBT, announced the official start of the largest giveaway in 2019. The giveaway, which ...
Ex-Barnsley Chronicle journalist takes up Distract PR role  HoldTheFrontPage.co.ukA former regional journalist has taken up a new role as PR chief at a digital marketing firm. Mike Shields, left, has been appointed head of PR at Lincoln-based ...
Wave of Killings Showcase Puerto Rico's Ongoing Weakened Security  Insightcrime.orgA string of brazen homicides in Puerto Rico, some in broad daylight, has shocked residents and drawn attention to the weakened state of local law enforcement ...
PR: ABCC To Suspend Release Of AT Tokens  CoingapeSingapore: ABCC Exchange, the Cryptocurrency Exchange based in Singapore, has recently announced that it will be stopping the release of AT tokens under ...
Puerto Rico governor hits Trump over talk of using disaster funding for wall | TheHill  The HillPuerto Rico Gov. Ricardo Rosselló on Friday tore into President Trump over reports he might reallocate natural disaster funding to build a border wall, warning ...
Don Omar Talks Comeback, Violence in Puerto Rico, & New Music: Exclusive Interview  BillboardIn an exclusive interview with Billboard, Don Omar opened up about new music, the aftermath of hurricane Maria, his return to Puerto Rico, the state of Latin ...
Small Fry Basketball Team Places 2nd at PR Invitational Tournament  St. John SourceIn preparation for the International Small Fry Basketball Championships to be held in Orlando, Fla., the St. Croix Small Fry All Stars Basketball Team traveled to ...
Madonna Signs With Public Relations Vet Kelly Bush Novak  VarietyMadonna has a new public relations team. The singer has signed with Kelly Bush Novak of ID, whose clients include Serena Williams, Alfonso Cuarón, Ben ...
Promoting Your Band: A Conversation With PR Maven Amanda Cagan  Drum MagazineAt a trade show not long ago I found myself talking to a young drum maker about his marketing. At some point I asked him, “When you've got a new product or ...
Crime wave continues to soar in Puerto Rico as a man is gunned down while waiting at a gas station  Daily MailWilberto 'Boly' Adorno Quiles became the 20th person murdered in the first nine days of 2019 in Puerto Rico when a suspect approached him at a gas station ...
PR management firm Cision is acquiring Falcon.io to expand into social media marketing  TechCrunchSocial media has become a primary conduit for getting the word out, in some cases proving to be an even stronger force for publicity than more traditional media ...
Aurelius's Puerto Rico Bankruptcy Battle Takes an Unexpected Turn  Institutional InvestorIn August of 2017, Mark Brodsky's Aurelius Capital filed a constitutional challenge to the board overseeing Puerto Rico's bankruptcy. This week, that board ...
PR: Write off Crypto Losses With CoinTracking.info  Bitcoin NewsLast Thanksgiving, Bitcoin was in the middle of a bull run that would result in a record high of $19511 just before Christmas. Now, Bitcoin is worth just $3752.
US shutdown threatens to delay major Puerto Rico debt case  New Zealand HeraldSAN JUAN, Puerto Rico (AP) — The federal government shutdown could delay the outcome of a major debt restructuring case in Puerto.
EXCLUSIVE: East Alabama man wanted in 1985 Capital Murder arrested in Puerto Rico  WRBLCHAMBERS COUNTY, Ala. (WRBL) An East Alabama murder suspect on the run for nearly 34-years has been captured. News 3 has confirmed 57-year-old ...
PR: Dentacoin Trusted Reviews Revamped Version Released  Bitcoin NewsThe Netherlands-based Dentacoin Foundation released a brand new version of Dentacoin Trusted Reviews. The first blockchain-based platform for verified, ...
GOP Congressman Yells 'Go Back to Puerto Rico' at Democrats on the House Floor  SplinterAn attempt at a voice vote on the House floor Thursday was abandoned after it devolved into a shouting match, according to The Hill. The vote, proposed by ...
Must Read: Mike Ashley PR spin now in full swing as Newcastle United move into middle of January  The MagThese increasing instances of Mike Ashley PR spin show the Newcastle owner is now putting massive efforts into distorting the true picture.
PR: ACD and Bitcoin.com Have Teamed up to Launch Payments With Bitcoin Cash  Bitcoin NewsBitcoin.com CEO Roger Ver has announced a strategic partnership within the cryptocurrency space between his company and the Tokyo-based ACD Inc ...
Kevin Fret: Rapper shot to death in Puerto Rico at 24  CNNRapper and LGBT activist Kevin Fret was shot to death Thursday as he rode a motorbike in Puerto Rico, CNN affiliate Noticentro.tv reported.
NB Power launches PR campaign for revived smart meter plan  CBC.caNB Power is going on a public relations campaign to garner support for its smart meter plan. The utility is planning public consultations before it brings the ...
Puerto Rico bankruptcy decision a death star for Wall Street  American ThinkerA U.S. bankruptcy court decision wiping out half of Puerto Rico's general obligation bonds represents a potential Death Star precedent against Wall Street ...
Facebook To Victoria's Secret, 5 Biggest PR Disasters Of 2018  NDTV NewsCompanies from Facebook to Victoria's Secret gave themselves completely avoidable black eyes.
Tentsile Taps White Cloud Communication to Lead North American Public Relations  SNEWSTentsile, a leader in portable Tree Tents, appoints White Cloud Communication to lead its North American public relations efforts.
Inside Residente and Bad Bunny’s Meeting with Puerto Rico Governor Rosselló  Rolling StoneEarly on the morning of January 11th — at roughly 2 a.m. in San Juan, Puerto Rico — an unusual broadcast aired live from Bad Bunny's Instagram account.
Jimmy Fallon and José Andrés Discuss Puerto Rico on ‘The Tonight Show’  EaterAs part of his week-long celebration of Puerto Rico, Tonight Show host Jimmy Fallon took a break from zip-lining through the jungle and guest-starring in ...
PR: XRP Is Now Available on EO.Finance  Bitcoin NewsWe are pleased to announce that Ripple XRP has been added to EO.Finance! For those unaware, XRP is currently the second largest cryptocurrency in terms of ...
Don't Play The Russian PR Game  The American InterestNeither the delisting of Rusal nor the allowing of sanctioned Russian persons to attend Davos is a capitulation. Two recent stories surrounding Russia ...
Samsung went on a week-long PR Blitz for their Next-Gen Folding Smartphone while Xiaomi tried to steal the Show  Patently AppleOn Monday Samsung sent out invitations to their Galaxy S10 unboxing event that will take place in San Francisco on Wednesday February 20. The hint within ...
30 Democrats in Puerto Rico with 109 lobbyists for weekend despite shutdown  Washington ExaminerSome 30 Democratic lawmakers left the government shutdown behind Friday on a chartered flight to Puerto Rico for a winter retreat with 109 lobbyists and ...
Puerto Rico Tests the Trump Strategy to Wipe Out Debt  BloombergA federal oversight board says more than $6 billion of bonds should be declared null and void. Trump spoke about erasing the island's debt in 2017.
Karl Stefanovic: PR experts reveal what went wrong for Today hosts  NEWS.com.auFor years, Karl Stefanovic's loveable larrikin schtick ensured he was one of Aussie TV's most bankable stars — until it all came crashing down.
More than 30 members of Congress will visit Puerto Rico during Hamilton's opening week  CBS News"They'll get to experience firsthand the needs of the island," said Lin-Manuel Miranda's father, Luis Miranda.
Lin-Manuel Miranda’s Passion for Puerto Rico  The New York TimesThe island has shaped the “Hamilton” creator's identity. Now he's bringing the musical to San Juan, and things are getting complicated.
Violence in Puerto Rico: Top FBI official says there's a "crisis of violence" in Puerto Rico  CBS NewsVega Alta, Puerto Rico — The top FBI official in Puerto Rico said the island is facing a "crisis of violence" and has asked the agency for more personnel and ...
We Regret To Inform You That Hedo Türkoğlu Does PR For An Authoritarian Now  DeadspinProbably you have not thought about journeyman Hedo Türkoğlu in quite some time. Here's a timely reminder that he has been, since 2016, a “chief advisor” to ...
Why Puerto Rico Is No. 1 on Our Places to Go List  The New York TimesRecovering from Hurricane Maria, in 2019 the island represents so many fragile spots around the globe.
Puerto Rico's former police chief won't go outside after 6 p.m. amid violence, officer shortages  CBS NewsSo far this year, 22 people have been murdered on the island that was devastated by Hurricane Maria nearly 16 months ago.
Castro explains Puerto Rico campaign trip: 'Everyone counts'  Economic TimesMANCHESTER, N.H. (AP) — Democrat Julian Castro, in the early primary state of New Hampshire for the first time as a presidential candidate, told voters on ...
Facing Campus Protests, ‘Hamilton’ Will Relocate Puerto Rico Run  The New York TimesWith Lin-Manuel Miranda in the title role, the musical will delay performances and run in a San Juan arts venue, not at the University of Puerto Rico.
Lin-Manuel Miranda Isn’t Throwing Away His Shot at Performing Hamilton in Puerto Rico  VultureLin-Manuel Miranda returned to the Hamilton stage to play Alexander Hamilton in Puerto Rico, to raise funds for the country.
Julián Castro: Trump 'failed the people of Puerto Rico' | TheHill  The HillSAN JUAN, Puerto Rico — Democratic presidential candidate Julián Castro on Monday panned the Trump administration's response to Hurricane Maria, saying ...

How to Tie-In With News Events to Score Publicity

It's safe to say that we live in interesting times.... Read More

Ready For A Business Recovery?

Who wants to face the challenges of a business recovery... Read More

Media Training - Essentials for ALL Office Professionals

Often the first point of contact the media has with... Read More

Forget the Press Release - Heres How to Pitch Like Roger Clemens

Stripped down to its core, publicity is little more than... Read More

All You Need to Know About Press Release Writing and Distribution

Before you even think about writing a press release, there... Read More

The Ultimate PR Edge: Getting Reporters To Open Your E-Mails

You know that getting publicity is vital to the health... Read More

Financial Planner Marketing - Problems Are Good (For Financial Planners Seeking Free Publicity)

A common complaint you'll hear is that the media is... Read More

Managers: Can We Agree on This?

Your public relations effort really should involve more than press... Read More

Public Relations Success Starts Here

For discerning business, non-profit and association managers, PR success is... Read More

PR Buyers Beware!

It can bite you and waste your public relations budget... Read More

Marketing-Minded Financial Planners, Focus on Main Points During an Interview

You never want to inundate a reporter with information, but... Read More

Managers: Do You Trust Your PR?

You can if, as a business, non-profit or association manager,... Read More

Publicity Tips from the Pros

If you want to know the best way to approach... Read More

Want to Light a Fire Under Your PR?

Yes? Then do something positive about the behaviors of those... Read More

Financial Planning Publicity: When Talking to the Media, Dont Fake What You Dont Know

Relationships are based on trust-not just romantic relationships, or doctor/patient... Read More

PR: Room at the Bottom?

When special events and communications tactics rule the PR roost... Read More

A Guide to Optimizing Public Relations Content

This guide to "SEOing" your PR efforts can help you... Read More

How to Keep PR Working for You

Managers in the non-profit, association and business worlds need to... Read More

Why You Should Write a Book (Even if You Really Dont Want To)

Recently, I told a friend (who's a business owner) that... Read More

Can Your PR Game Plan be Salvaged?

If, as is often the case, you are preoccupied with... Read More

Are You a PR Chowderhead?

You are if you stand by while your public relations... Read More

Why Public Relations Doesnt Just Happen

Public relations is a very important part of the marketing... Read More

Media Training: When Reporters Lie

I recently worked with a group dealing with an unusual... Read More

Can Media Coverage Build An Online Business? You Bet It Can!

As someone with expertise in media relations, I've been asked... Read More

Effective Media Relations ? You Won?t be Talking to the Media Without It!

The media's role is to package and spread news, current... Read More