Life After Press Release Distribution?

A few weeks ago I was participating on an on-line message board. One of the members was a new business owner who was very excited about sending out her company's first press release. The question she posted to the group was important, but also a common one echoed by so many small-business owners charged with handling media coverage in-house for the first time: "Now that I've distributed my press release, what do I do next?

The answer to that question is a simple one: You follow up with the media. Following up with reporters by phone or e-mail -- where appropriate, can be more important than sending the release itself. Why? Because maybe the reporter didn't receive the fax sent, hasn't read his e-mail yet, or the headline for the release sent via wire services just didn't engage him enough to want to read the release in the first place. Or maybe the release wasn't sent to any one reporter in particular, which is always a no-no.

Fear is the number one reason why most people avoid making contact with the media. In fact, most small-business owners worry that they won't know what to say to the reporter once they call, or that they will catch the reporter at an inopportune time and anger him or her. However if you've taken the time to target the right reporter, study their news beat and the types of stories they prefer, and adhere to their deadlines, you should have nothing to fear in picking up the phone and calling a reporter.

There are basically two approaches one can take to follow up. First if you are confident in telling your company's story, you can just call up the appropriate reporter and tell him or her about your news and ask permission to send over the release. If there is interest from the reporter then send the release over immediately. The second way is to send the release to the correct reporter and then follow up with a phone call or e-mail -- base your follow up method on what the reporter prefers.

One word of caution: Always remember that reporters are very busy people so try to give them two days before following up. It takes them a while to get through all of the messages that they receive. However, if you have a breaking story to report and you want to alert the reporter in advance, or you have an event taking place -- any particularly time-sensitive news, then give the reporter a call the next day after the release has been sent.

So you have the reporter on the phone - what exactly should you say to him or her? It's easiest to start with the one sentence you should never utter: "I'm following up to make sure you received my news release." Consider this the second commandment just right under "Thou shall not forget to ask a reporter if he or she is on deadline before pitching a story." It's also always a good idea to do a little preparation prior to making your phone call.

Here are some tips:

Do make sure that the press release sent is available in two forms - fax and e-mail. The reporter may not have received your release, and if he or she has an interest, they will want you to resend it. The faster you can resend it the better the chance of coverage, so have the fax version ready in the fax machine and the e-mail version ready to go once you hit the "send" button.

Do prepare two alternative story ideas in case the reporter rejects the one offered in your release.

Do purposely leave out a couple nuggets of information so that you can offer them up to the reporter during follow up.

Do take time to listen to what the reporter says during your conversation. Your follow up call should not be a monologue but rather a dialogue. If you listen closely, the reporter will indicate interest and what your next directives should be. For example, you'll discover whether or not you need to conduct a second follow up.

Do make note as to whether your release has been forwarded to another reporter. If this turns out to be the case, then prepare to contact the new reporter with your story idea, but follow these steps again.

Do accept "No" gracefully. When a reporter says "no" to your story, accept the fact that he or she has a good reason -- at least at that particular point in time. Therefore, you should never try to push a reporter into running your story because you will run the risk of alienating that reporter forever. He or she will remember you and each time you try to pitch a new story, you will be punished. Simply say "thanks," tweak your release and try again later. The timing or story angle may be wrong. Again, if you are listening closely, sometimes the reporter will tell you why the story will not be covered. Perhaps he or she wrote a story on a similar topic recently.

Last, it never hurts to prepare a little script to help you concentrate on the specific points you'd like to make to the reporter. Practice what you are going to say so that it feels natural during delivery. Below is an example of what you can say once you have the reporter on the line:

Hi, John. I'm Carolyn Moncel from MotionTemps, LLC. Are you currently on deadline and is this a good time to talk? Great! I know that you like covering stories about running offices more efficiently and my company specializes in helping other businesses get their offices organized.

To kick off a new service that we're offering to our clients, we're sponsoring a contest called "Chicago's Most Disorganized Office," and the release that I sent to you has all of the details.

Oh, you didn't receive it? Shall I resend it and to which fax number? Oh, you'd like it by e-mail instead? Can I please verify your e-mail address? You can expect to receive the release in five minutes.

In case you're interested in covering the story, I thought I'd provide you with some additional numbers and sources, which might help to flush out your story. Would like me to fax that to you now also? Thanks for the consideration. Can I follow up with you again? If you have further questions, just give me a call at 877-815-0167 or e-mail me at [email protected].

Now, what happens if you get the reporter's voice mail? Actually you can use the voice mail to your advantage because it allows you another opportunity to leave your contact information, pitch your idea and offer up alternative ideas without interruption. You can use the same script as above with a few modifications.

The bottom line here is this: the media will never know about your company unless you tell them. You can't wait for the reporter to call you because it will almost never happen. That type of response is reserved for hard news stories and extremely rare circumstances -- miraculous rescues, scandals, extraordinary acts of kindness -- and most business stories just don't fall into any of those categories. As the business owner the onus is on you to tell your company's story to the reporter, and you do it by following up.

About The Author

Carolyn Davenport-Moncel is president and founder of Mondave Communications, a global marketing and communications firm based in Chicago and Paris, and a subsidiary of MotionTemps, LLC. Contact her at [email protected] or by phone in the United States at 877.815.0167 or 011.331.4997.9059 in France.

In The News:

Candidates turn to PR agencies to run the show  The New Indian ExpressElection time provides a windfall for graffiti artists and printing presses.
International Happiness Day: How different agencies keep their employees happy  PRWeekTo celebrate International Happiness Day, PRWeek Middle East has asked PR and communications agency leaders across the region to give their perspective ...
All the Free PR Secrets You Need to Know to Scale Your Business  Search Engine JournalCan free PR make your brand famous? Read on to get inside tips on pitcing the media, writing a press release, and gaining vaulable authority links.
PR Account Coordinator Wanted - Entry Level Role  Pedestrian TVDo you think you have what it takes to be the next industry superstar? If so, CampaignLab wants to hear from you. We're on the hunt for a talented and ...
UK Young Lions PR: The Romans win gold and silver in all-female podium  PRWeekThe Romans duo Olivia Butcher and Josie Dougoud have triumphed in this year's UK Young Lions PR competition and will represent the nation at Cannes Lions ...
Energy giants spent $1bn on climate lobbying, PR since Paris: watchdog  Yahoo NewsThe five largest publicly listed oil and gas majors have spent $1 billion since the 2015 Paris climate deal on public relations or lobbying that is "overwhelmingly ...
Governments should communicate promptly and positively - like Jacinda Ardern  PRWeekCommunication experts have called for educational evolution, and prompt and positive communication by governments, highlighting the importance of crisis ...
The PR Week Special 20th Anniversary Edition 3.22.2019  PRWeekAfter a night of celebrating the best of the best in PR and communications, PRWeek's Steve Barrett, Diana Bradley, Thomas Moore, and Sean Czarnecki look ...
The case of CipherBlade, ShapeShift's PR saviour  Decrypt MediaA “forensic report” supposedly clearing crypto exchange ShapeShift of last year's money laundering accusations has been linked to a series of shell companies.
Denny's brings on Allison+Partners as PR AOR  PRWeekSPARTANBURG, SC: Denny's has selected Allison+Partners as its PR AOR after the restaurant chain reorganized part of its marcomms structure. Denny's hired ...
Dubai's Waterfront Market appoints new creative comms agency  PRWeekCommunication architects balcony8 have been appointed as the new multi-disciplinary agency to represent Dubai's Waterfront Market - one of the emirate's ...
PR: CoinAll Lists Fetch.AI and Offers a 350000 FET Giveaway  Bitcoin NewsOn March 2019, CoinAll, the famous cryptocurrency exchange, announced the listing of Fetch.AI and will hold a 7-day celebration to give away 350000 FET ...
Epic Games Store title exclusivity: Are the PR headaches worth it?  Windows CentralThe Epic Games Store has been making waves, often for the wrong reasons. Here's how Epic's push into distribution has been creating headaches.
Local Food in Puerto Rico Finds Energy in Recovery  The New York TimesTwo hurricanes slowed a budding effort to reclaim the island's agricultural and culinary independence. But its chefs, farmers and entrepreneurs are rebuilding.
PR Advice for Felicity Huffman and Lori Loughlin  StyleBlueprintThe scandal at the forefront of everyone's minds has lessons and implications from which we can all learn. We enlisted a PR expert to share a different ...
Versacarry Names Howard Communications PR/Marketing Agency of Record  AmmoLand Shooting Sports NewsJustin Sitz, CEO, and Owner of Versacarry has named Howard Communications, Inc. as their PR/Marketing agency of record.
Beverage Organizations Support Mary's Center with Donation for New Teaching Kitchen  PR.comMary's Center announced the creation of a Teaching Kitchen at its new Silver Spring location thanks to a $50000 donation from the American Beverage ...
Elected Zonal Chairman of Public Relations Council of India  Star of MysoreMysuru: K.Jayaprakash Rao of Mysuru, an International personality development trainer, author and freelance journalist, has been chosen as Zonal Chairman of ...
Will Meghan Markle's New Hire Stop Her Family Drama?  The Cheat SheetIt's no surprise then Harry and Meghan just hired an expert PR rep as a form of crisis manager to handle Meghan's family drama.
Five Campaigns We Liked in February: your winner revealed  PRWeekFive Campaigns We Liked in February: your winner revealed. From PR Week.
Technology journalist shares 'probably the worst PR email' she's received  New Zealand HeraldA journalist recently received an email she couldn't ignore.
Win an Apple Watch worth £279! PR professionals invited to have a say in Haymarket's Jobs Survey  PRWeekVoice your opinions in the 2019 Annual Jobs Survey from Haymarket Media Group and be in with the chance to win an Apple Watch Series 3 worth £279.
Philippines U-23 0-8 China U-23: Hiddink's charges cruise to another victory  Goal.comAFC U23 Championship Match Report for Philippines U23 v China PR U23 on 24 March 2019, includes all goals and incidents. Have your say on the game in ...
Zeno Group wins U.S. Agency of the Year  PRWeekZeno Group was rewarded for another year of strong growth in 2018 with Agency of the Year laurels at the PRWeek U.S. Awards 2019 in New York.
Modi can't leave aside his PR even for five minutes: Rahul  Economic TimesDHULE: Congress president Rahul Gandhi Friday targeted Prime Minister Narendra Modi, saying he can't leave aside his public relations exercise even for five ...
2020 Democratic hopefuls need to stop pandering, actually commit to helping Puerto Rico  USA TODAYBy supporting a Jones Act exemption, Democrats will raise economic growth, rein in corporate interests and encourage competition.
The Results of Our Puerto Rico Cave Shootout Are In!  FstoppersLast week, we continued our exploration of Puerto Rico with our second shootout challenge. This time, we mixed it up a little bit with a guest photographer, and ...
iMARS Signed an Agreement on Collaboration with PR 24×7 for India Market  APN NewsiMARS Communications signed an Agreement on Collaboration and Cooperation with PR24x7 Network Limited, a leading media relations company the ...
Exclusive: PR Newswire owner Cision explores sale -sources  ReutersCision Ltd, the owner of PR Newswire and provider of software for public relations professionals, is holding discussions with private equity firms about a potential ...
Virgin Active's initial #woke CCTV reply: Should PR teams alone have access to social?  Marketing InteractiveVirgin Active was called out last week for placing its CCTVs near the showering facilities in the gym – which several users deemed as “intrusive”. The issue ...
Walmart job changes create PR mess, draw EEOC attention  Hr MorningWalmart's disabled and elderly employees claim discrimination after retail giant changes job descriptions.
Chart: How the definition of “journalist” is changing  RecodeThe plight of journalists might not be that bad if you're willing to consider a broader view of "journalism."
$26 MILLION FAIR FUND SETTLEMENT FOR INVESTORS OF CERTAIN UBS FINANCIAL SERVICES INC. OF PUERTO RICO FUNDS ESTABLISHED BY THE SECURITIES & EXCHANGE COMMISSION ("SEC")  PRNewswireWASHINGTON, March 22, 2019 /PRNewswire/ -- In the Matter of UBS FINANCIAL SERVICES INC. OF PUERTO RICO Admin. Proc. File No. 3-14863 TO: ...
MENA has unrivalled energy and sheer potential for growth  PRWeekMENA has unrivalled energy and sheer potential for growth. From PR Week.
Suspects Indicted In Puerto Rico Drug Ring  NPRFederal prosecutors charged 75 people in Puerto Rico with conspiring to smuggle and distribute vast amounts of narcotics as part of savage and multi-million ...
Berklee Honors Beyoncé PR Strategist Yvette Noel-Schure  VarietyBerklee's Valencia, Spain outpost honored Yvette Noel-Schure, the veteran public relations strategist, at a ceremony on March 14.
PR: Roger Ver Joins Livenpay Advisory Board  Bitcoin NewsBlockchain superstar and Bitcoin.com CEO Roger Ver aka 'Bitcoin Jesus' is now an advisor to Liven, the Australian startup with ambitions to bring crypto to the ...
San Juan Mayor Announces Run for Puerto Rico Governor  BloombergThe mayor of Puerto Rico's capital announced Friday that she is running for governor of the U.S. territory.
Plan your next trip to Puerto Rico  Florida FlambeauMost of Puerto Rico is up and running and awaiting your visit.
Disaster aid bill facing a tricky path as it heads to Senate  Washington PostA battle over funding for Puerto Rico is complicating the path forward for a long-delayed disaster aid bill that's a top political priority for some of President Donald ...
30 jobs in the PR and marketing world - PR Daily  PR DailyThe next chapter in the Marvel Cinematic Universe starts tomorrow—and someone's internship with Marvel begins this summer. On Thursday, millions of eager ...
Watch: People's Vote spoofs Fyre Festival trailer with Brexit film  PRWeekA youth organisation campaigning for a new public vote on Brexit has compared the process of leaving the European Union to the illusive Fyre Festival in its ...
Hillary Clinton's ex-advisor chosen by Prince Harry for PR chief  TatlerThe Duke of Sussex has recruited the former advisor to Hillary Clinton as Communications Chief, as the long-awaited separation of the royal households looms ...
WATCH: USC four-star RB signee sets new PR in 100 meters  247SportsFour-star Madison (Calif.) USC signee and running back Kenan Christon turned heads in the second 100-meter race of his track & field season, setting a new ...
PRWeek US Awards 2019: The Winners  PRWeekZeno Group and Ketchum win big at the 20th anniversary of the PRWeek Awards, while David Hogg and the cofounders of March For Our Lives are honored as ...
Was UK paying White Helmets to produce Syria ‘chemical weapon’ PR as cover for Jaish Al Islam?  RTAs controversy rages over the alleged April 2018 Douma “chemical weapon attacks” that signaled the end of Jaish Al Islam's occupation, life in the Syrian city ...
Investors Keep Puerto Rico Bonds After First Chapter of Restructuring  The Wall Street JournalInvestors are hanging on to bonds issued as part of Puerto Rico's massive restructuring effort, a sign of confidence in the fiscally troubled island's prospects.
Petit Earns PR on Day One of the Yellow Jacket Invitational  Georgia Tech Official Athletic SiteDay One Results. On day one of the Yellow Jacket Invitational the Georgia Tech track and field team saw Hannah Petit run a personal-best mark in the ...
AFC U-23 Championship 2020 qualifiers – Philippines vs China PR; live stream, updates, when and where t...  FOX Sports AsiaOn Matchday 2 of the ongoing AFC U-23 Championship 2020 qualifiers, Group J member Philippines U-23 will take on China U-23 in their second match.
Pepsi ad, Fyre and Sausage Roll Jesus: how to fix a PR disaster  The GuardianThe creator of Flack, a drama based on a London media fixer, on how to spin some classic media blunders.
How to spark joy with winning social media tactics - PR Daily  PR DailyAre your social media programs filled with tasks that worked last year but barely move the needle now? De-clutter them with the Your 2019 Essential Skills for ...
Khobar Shines Bright as 10,433 Participants Join Saudi Arabia's First Ever 'The Color Run' Presented by Sunsilk  PRNewswireHeld in Khobar, this was the first of three events to be hosted in the Kingdom throughout 2019. Organized in-line with the General Entertainment Authority's ...
Boeing: A case study of what not to do  PRWeekBoeing's response thus far to the tragedies of Ethiopian Airlines Flight 407 and Lion Air Flight 610 is a case study of what not to do in a crisis. Boeing has ...
Sara Latham, Meghan Markle and Prince Harry's New PR Manager, Worked for Hillary Clinton's Campaign  TownandCountrymag.comIt was made clear a while back that Prince Harry and Meghan Markle's team would split from Prince William and Kate Middleton's. But today's announcement ...
My Nation, My Vote: Pune needs good bus service, says Sanjana Sharma, public relations professional  Hindustan TimesWith the rising population in Pune and increasing number of road accidents and fatalities, road safety has been a major problem.
How Hamilton, The Tonight Show, and the arts are helping Puerto Rico bring in tourists  Fast CompanyAfter the devastation caused by Hurricane Maria, arts and culture play a key role for an island poised to rise up.
40 Under 40: Katharine Sherrer, Director of Public Relations, MGM Resorts International  Las Vegas SunThursday, March 21, 2019 | 2 a.m. - Katharine Sherrer was a senior at Emerson College in Massachusetts majoring in theater studies with a focus in costume ...
General Motors should consider a different public relations approach to labor issues, auto researcher says  CNBCPresident Trump is loudly calling for the reopening of a shuttered General Motors factory in Lordstown, Ohio. Paul Ingrassia, editor at the Revs Institute for ...
Puente General Méndez Vigo – Coamo, Puerto Rico  Atlas ObscuraDiscover Puente General Méndez Vigo in Coamo, Puerto Rico: This ''hidden'' 19th-century bridge played a simple, yet important role during the ...
Roddy Dewe, PR boss, dies aged 83 | Business  The TimesRoddy Dewe, the public relations supremo who launched many of the big privatisation campaigns of the 1980s, has died. He was 83. Dewe, pictured ...
Hey, Look at Me! I’m a Venture Capitalist  The New York TimesAs high-profile start-ups like Lyft, Pinterest and Uber prepare to go public, Silicon Valley venture capitalists are using the moment to shine the spotlight on ...
PR: ClinicAll Revolutionizes the Healthcare Industry With Blockchain  Bitcoin NewsThese days, the most revolutionary and demanded invention with many ways of application is Blockchain. Many people believe Blockchain is only about ...
Puerto Rico to ban gay conversion therapy for minors  PinkNewsPuerto Rico governor Ricardo Rosselló said he will sign an executive order banning so-called gay conversion therapy on minors.
The sovereignty question for Puerto Rico | TheHill  The HillThe time is ripe for the Committee on Natural Resources to take a serious look at sovereignty for Puerto Rico.
Is Puerto Rico Providing A Blueprint To Reinvent The Overall U.S. Power Grid?  ForbesIn the past, government support for microgrids has been fragmented collections of regulations, standards, and public policy. With the extreme weather events ...
How Puerto Rico Became The Latest Battleground For Abortion Rights  Refinery29The Puerto Rico House of Representatives passed the first major anti-abortion bill in decades. Here's why PS950 alarmed advocates and health providers.
Metal found in thousands of pounds of food sold to Puerto Rico schools  Boston 25 NewsNearly 5000 pounds of corned beef was recalled Friday after a school in Puerto Rico found a piece of metal in a portion of it. The recall came one day after ...
Puerto Rico’s number-crunching frustrates even the best minds  Financial TimesPuerto Rico is not a banana republic. Yes, there are bent local officials with control over huge and not fully explained cash balances, a clumsy and overbearing ...
Public relations gurus spin narratives to benefit Uhuru  The StandardIf there is one thing that Uhuru Kenyatta is good at, it is hiring public relations gurus who are brilliant at spinning narratives that benefit him. That would be fine if ...
Donald Trump's new, confusing closing argument against the Mueller report  CNNAs Washington waits for word -- that could come as soon as Friday -- about the status of special counsel Robert Mueller's report into Russian interference in the ...
‘Will drive out ‘godmen’ from Western Ghats’: CPI(M) Kovai candidate PR Natarajan  The News MinuteThe CPI(M) office off 100 feet road in Coimbatore looks busy. On a sunny Wednesday afternoon, people walk in hoping to meet the party's candidate for the Lok ...
Pentagon plan to fund Trump’s wall could hit Puerto Rico, European allies hard  The Washington PostPentagon plans to take money away from military construction projects to pay for President Trump's border wall would potentially deal an outsize blow to Puerto ...
Santiago rebuilds communities in Puerto Rico  The PathwayCOMERIO, Puerto Rico – When Jorge Santiago left Puerto Rico as a young man, he never thought he would return. His family sent him to the U.S. mainland in a ...
Puerto Rico’s Energy Future Is Renewable  BloombergWhen Hurricane Maria devastated Puerto Rico, it cut short nearly 3,000 lives, displaced thousands of families, and subjected the commonwealth to the longest ...
Puerto Rico and the Constitution  The Wall Street JournalA court ruling could devastate the U.S. territory unless Congress acts.
JetBlue pilots accused of drugging, raping female flight attendants  The Washington PostWhen the JetBlue plane from Washington touched down in San Juan, Puerto Rico, three women from the flight crew did what most visitors to the tropical island ...
Hurricanes Create Natural Climate Change Laboratories in Puerto Rico  Voice of AmericaThe destruction from hurricanes that hit Puerto Rico two years ago are creating conditions that help the study of how climate change will effect forests.
Saudi Arabia fund hires PR firm in the wake of Khashoggi murder  Financial TimesPIF is chaired by Prince Mohammed bin Salman, who reportedly ordered the killing.
House delegation's immediate priority in Puerto Rico doesn't include statehood  NBCNews.comDemocrats in control of the House say they are focusing on Puerto Rico's reconstruction and scrutinizing the role of the federal control board in charge of the ...
Bonang Matheba's bubbly: Typo or PR stunt?  IOLThe savagery on the streets of Black Twitter is just on another level. Remember “Binglish”? Well, 18 months later Bonang Matheba is being dragged again on ...
Puerto Rico Bondholders Fume for Being Shortchanged in Swap  BloombergMoney manager Glenn Ryhanych sat in his office in Virginia, waiting for a final resolution of bankrupt Puerto Rico's nearly two-year saga with its $17.6 billion of ...
AFC U23 Championship 2020 Qualifiers: Asian football on the rise – China PR coach Guus Hiddink...  FOX Sports AsiaFormer Korea Republic and current China U-23 head coach Guus Hiddink has said that he is happy to see the progress the sport of football is making in the ...
Puerto Rico quietly abandons plan to move thousands of prisoners to Arizona  The GuardianUS territory announced last year it would move 3200 inmates but now concedes contract for transfers hasn't been signed.
An Ancient Ceiba Tree Blooms Once Again After Puerto Rico’s Devastating Storms  Atlas ObscuraThis story was originally published by HuffPost and appears here as part of the Climate Desk collaboration. It's been a year and a half since hurricanes Irma and ...
Puerto Rico emerges as 2020 campaign hotspot  POLITICOThe visual Trump created by throwing paper towels at people who needed relief is easy to point to as an example of the failures of the administration.”
Roommate Of OKC Murder Victim Wants Teen Suspects To 'Pay The Price'  news9.com KWTVOKLAHOMA CITY - Three teenagers have been arrested in connection to a deadly Southwest Oklahoma City home invasion from last month. The victim's ...
Puerto Rico Power Fully Restored 18 Months After Hurricane Maria Wiped Out the Grid  The Weather ChannelIt has taken 18 months for power to be restored in Puerto Rico after Hurricane Maria.
Puerto Rico woman given life sentence in infamous murder-for-hire of her Winnipeg multi-millionaire husband  The Globe and MailA Puerto Rico woman found guilty of hiring a hit man to kill her wealthy Canadian husband more than a decade ago has been sentenced to life in prison.
Vote for the Winning Image in the Fstoppers Puerto Rico Photo Contest Challenge  FstoppersThis week we continue our Puerto Rican Photo Challenge. In our second challenge, two photographers explore the elaborate cave systems hidden deep within ...
Puerto Rico governor says 2020 Democrats must support statehood  ReutersWASHINGTON (Reuters) - Puerto Rico Governor Ricardo Rosselló said on Friday that as Democratic candidates begin visiting the island ahead of the 2020 ...
Berklee College Of Music Honors Beyoncé PR Strategist Yvette Noel-Schure  EssenceShe was presented with the prestigious Berklee School of Music's first-ever Master of Global Entertainment Award.
LIVE: AFC U23 Championship 2020 Qualifiers – Philippines vs China PR  FOX Sports AsiaPhilippines U-23s will face the mighty China PR U-23s in their second group game of the 2020 AFC U-23 Championship Qualifiers at the Bukit Jalil National ...
A Brooklyn Artist Finds Inspiration, and Refuge, in Puerto Rico  The New York TimesDressed in all black, in contrast to the radiant colors that surround him, the artist Angel Otero emanates warmth as he stands in his studio in Bushwick, Brooklyn, ...
PM Modi can't leave his PR exercise even for 5 minutes: Rahul Gandhi  Economic TimesCongress president Rahul Gandhi on Friday said that Prime Minister Narendra Modi cannot leave his PR exercise even for five minutes, though the country is ...
Puerto Rico governor to issue executive order banning conversion therapy for minors  Washington BladePuerto Rico Gov. Ricardo Rosselló on Tuesday said he will issue an executive order that will ban so-called conversion therapy for minors in the U.S. ...
Soros-Funded Media Echo Chamber Pushes Impeachment  The FederalistThe Democracy Integrity Project pumps out daily 'research' briefings to keep the false Russia 'collusion' narrative alive.
Puerto Rico PBA bondholders defend their bonds  Bond BuyerPuerto Rico Public Building Authority bond holders filed a motion in Title III bankruptcy court to defend their claim on PBA rental revenue, a move that may thwart ...
China Cup 2019: Thailand defeat China PR behind Chanathip Songkrasin magic  FOX Sports AsiaAfter 90 intense minutes of action in the China Cup 2019, hosts China bow down to Thailand 1-0 as the War Elephants advance to the final of the competition.
Airlifted leather sofas trigger PR disaster as Mnangagwa meets Idai victims  Bulawayo24 NewsPresident Emmerson Mnangagwa made his way to Manicaland this week to take in the damage from Cyclone Idai and meet with officials responding to the ...
Puerto Rico on the Brink | by Simon Johnson  Project SyndicateAfter Hurricane Maria devastated the US commonwealth in 2017, President Donald Trump made a show of delivering aid, but the reality was that the island ...

How to Write Press Releases That Work And Get Free Publicity

One study found that as many as 90% of the... Read More

Writing a Press Release: Inverted Pyramid Style

A term you'll hear in newsrooms, in editing meetings, in... Read More

PR Failure Defined

I define public relations failure this way:key audience perceptions are... Read More

PR: Your 500 Pound Gorilla

What else, for goodness sake, could you as a business,... Read More

Why Good PR Warrants Your Attention

Because good public relations can alter individual perception and lead... Read More

Building Credibility Through Bylined Articles

As if making sure your company runs smoothly on an... Read More

Slow Day? Create News

Sometimes there seems to be no client news worthy of... Read More

A Winning Public Relations Game Plan

You want to sell your products or services, and that... Read More

PR: A Potent Force for Success

What's REALLY potent for a business, non-profit or association manager... Read More

PR Secrets for Small Business

Most small businesses do little to no public relations (PR)... Read More

Public Relations: Understanding Educated Gambling

As an entry level position to PR, I found myself... Read More

PR: Ouch! Tells the Tale

Ever get the feeling that your public relations program isn't... Read More

When Tactics Are Not Enough

Your public relations people are busy. The buzz is all... Read More

Detailing The Famous Kentucky Derby Train

The annual detailing of the Kentucky Derby Train is an... Read More

Mind Your Own Business!

And the best way to mind your own business is... Read More

How to Get Some of Paris Hilton?s TV Time

When your book is mentioned on television, sales go up.... Read More

Publicity: Three Tips on Writing a Press Release

Use journalistic styleReporters are busy. Just like you.So when you... Read More

Media Training: Why Nobodys Listening to You

SORRY?WERE YOU SAYING SOMETHING?Many spokespeople approach media interviews the same... Read More

Business Community Relations 101 - Getting the Most Out of Your Chamber of Commerce Membership

Since the major part of a small business typically comes... Read More

The Four Seasons of Publicity - Building an All-Year Publicity

If you're like most publicity seekers, you probably think oneproject... Read More

The Press Release Method to Get Great Publicity

If you have had any experience in public relations or... Read More

Why Not PR That Gets Real Results?

And not results you can measure only in terms of... Read More

Its CNN! They Want To Talk To You!

Being invited to appear on radio and television used to... Read More

Three Communication Secrets of The Great Communicator

I've worked in media and public relations for 20 years,... Read More

Media Relations: How We Landed on the Wall Street Journals Front Page

Media relations is a great profession.On good days, I earn... Read More