Whats Important About PR?

Quite a bit, actually. Public relations helps business, non- profit and association managers achieve their managerial objectives with results like these. New proposals for strategic alliances and joint ventures; rebounds in showroom visits; customers making repeat purchases; stronger relationships with educational, labor, financial and healthcare interests; enhanced activist group relations; new membership applications; capital givers and specifying sources looking their way, as well as improved relations with government agencies and legislative bodies; both new thoughtleader and special event contacts; and expanded feedback channels.

Here are some of the public relations strategies they use.

They accept the fact that the right PR really CAN alter individual perception and lead to the very changed behaviors they need. And they recognize that, because people DO act upon their perceptions of the facts they hear about these managers and their operations, they have little choice but to deal promptly and effectively with those perceptions by doing what is necessary to reach and move those key external audiences of theirs to actions they desire.

What these business, non-profit and association managers are doing is taking steps to do something positive about the behaviors of those important outside audiences of theirs that MOST affect their operations.

So they create the kind of external stakeholder behavior change that leads directly to achieving their managerial objectives. Interestingly, they'll be able to accomplish this when they persuade those key outside folks to their way of thinking, and then move them to take actions that allow their department, division or subsidiary to succeed.

Undergirding the whole effort is the fundamental premise of public relations: people act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done. When we create, change or reinforce that opinion by reaching, persuading and moving- to-desired-action the very people whose behaviors affect the organization the most, the public relations mission is accomplished.

There is no doubt that you want your most important outside audiences to perceive your operations, products or services in a positive light. So, reassure yourself that your PR staff accepts the basic truth that perceptions almost always lead to behaviors that can help or hurt your unit.

Talk to your PR people regarding how you will gather and monitor perceptions by questioning members of your most important outside audiences. Questions like these: how much do you know about our organization? How much do you know about our services or products and employees? Have you had prior contact with us and were you pleased with the how things went? Have you experienced problems with our people or procedures?

Clearly, the perception monitoring phases of your program can be assigned to professional survey people to handle, IF the budget is available. If not, you are fortunate that you can depend on your own PR people who are also in the perception and behavior business and can pursue the same objective: identify untruths, false assumptions, unfounded rumors, inaccuracies, misconceptions and any other negative perception that might translate into hurtful behaviors.

Problems that appeared during your key audience perception monitoring will be the basis for your public relations goal. No doubt it will shoot to straighten out that dangerous misconception, or correct that gross inaccuracy, or do something about that wretched rumor.

You can't avoid the fact that every goal must have a strategy to show you how to get there. But you have just three strategic choices when it comes to handling a perception or opinion challenge: create perception where there may be none, change the perception, or reinforce it. As luck would have it, selecting the wrong strategy will taste like sauteed bologna ends, so be certain the new strategy fits well with your new public relations goal. For example, you don't want to select "change" when the facts dictate a "reinforce" strategy.

Here you'll be looking for words that are compelling, persuasive, believable AND clear and factual. Structuring your corrective message is crucial because persuading an audience to your way of thinking is awfully hard work. But a must if you are to correct a perception by shifting opinion towards your point of view, leading to the behaviors you desire. Take the time to go over your message with your PR folks for its impact and persuasiveness.

Time to select the precise communications tactics most likely to attract the attention of your target audience. Happily, you can pick from dozens of available tactics. From speeches, facility tours, emails and brochures to consumer briefings, media interviews, newsletters, personal meetings and many others. Just be very sure that the tactics you pick are known to reach folks just like your audience members.

It's a fact that your message credibility can depend on the way you deliver it. Try introducing it to smaller gatherings rather than using higher-profile communications such as news releases or talk show appearances.

Because a progress report will be unavoidable, you can expect you and your PR folks to move back to the field for a second perception monitoring session with members of your external audience. Same questions used in the first benchmark session, will do the trick again. But you must stay alert for signs that your communications tactics have worked and that the negative perception is being altered the way you want it to be altered.

By the way, you can always speed things up with a broader selection of communications tactics AND increased frequencies.

Public relation's single most important contribution to a business, non-profit or association manager is building the resolve to do something positive about the behaviors of those important outside audiences that most affect their operations.

Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at [email protected].

Robert A. Kelly © 2004.

Bob Kelly counsels, writes and speaks to business, non-profit and association managers about using the fundamental premise of public relations to achieve their operating objectives. He has been DPR, Pepsi-Cola Co.; AGM-PR, Texaco Inc.; VP-PR, Olin Corp.; VP-PR, Newport News Shipbuilding & Drydock Co.; director of communi- cations, U.S. Department of the Interior, and deputy assistant press secretary, The White House. He holds a bachelor of science degree from Columbia University, major in public relations.

Visit:http://www.prcommentary.com; [email protected]

In The News:

EDUCATION NOTEBOOK: EKU program re-certified in PR by PRSA  Richmond RegisterThe public relations major in the Department of Communications at Eastern Kentucky University has earned Certification in Education for Public Relations ...
PR: Proper cryptocurrency betting and gambling service as it should be!  CoingapeThe rise of attention to digital assets last years turned to the growth of services related to cryptocurrencies. Sportsbooks and casinos are not an exception.
GOJEK in media spotlight for strikingly similar map to Grab's, PR doesn't deny claims  Marketing InteractiveAccording to Meltwater statistics, there have not been much chatter about GOJEKâ��s *service* and sharing of consumer preferences.
11 of the best PR campaigns and activations of 2018 (according to you)  PRWeekEach month PRWeek UK picks its top five PR and comms campaigns and asks you, our highly knowledgeable readers, to vote for your favourite. Below is a look ...
Former Warner Bros Int’l Publicist Justine Gamez Huckabay Launches PR Label Intercommunicate  DeadlineEXCLUSIVE: Former Warner Bros International theatrical publicist Justine Gamez Huckabay is launching entertainment and tech PR label Intercommunicate.
30 jobs in the PR and marketing world | Articles | Marketing  PR DailyThe desire for digital information ready at a moment's notice has played a role in the looming demise of the profession. Newspaper reporter landed third to last ...
Abandon The Cold Call: How PR Can Warm Dialogue With B2B Target Clients  ForbesMany sales teams and their colleagues in the PR department are not known to collaborate and, in turn, rarely make the connection between media relations and ...
Leading Dutch software provider Omnia Retail appoints PR Agency One  Prolific NorthLeading Dutch marketing software provider Omnia Retail has appointed PR Agency One to establish and expand its business in the UK.
PR: Buy Crypto with credit or debit card using EO.Finance  CoingapeFinance has launched a crypto-fiat gateway. Now it is possible to buy cryptocurrencies directly from the wallet using your debit or credit card, the maximum ...
Senior PR Manager  B&TLeading global cyber security solutions provider is seeking a Senior PR Manager to build an industry-leading media presence • World leading IT Security ...
Meghan Markle's biggest PR problem still remains her beleaguered father  Independent.ieAt the best of times, it's hard to understand Thomas Markle's motivations.
PR: BitDeer Partners with BTC.com and AntPool to Provide World-Class Computing Power Sharing Service  CoingapeBEIJING, CHINA – On December 12th, 2018, BitDeer announced its official launch as a world-class computing power-sharing platform and strategic ...
Her CrossFit PR is Walking Without a Cane  Morning Chalk UpJessica Gomez has been living with Multiple Sclerosis for thirteen years and walks using the assistance a cane. A few weeks ago, Jess and her coach James ...
Local News, PR passes RV ordinance  Bonner County Daily BeePRIEST RIVER — A months-long conversation came to head last week as City Council members voted in approval of.
BA, Sky, Sainsbury's, Uber... seven account moves that shook up PR in 2018  PRWeekBA, Sky, Sainsbury's, Uber... seven account moves that shook up PR in 2018. From PR Week.
4 Tips to Launch Your First Effective PR Campaign  EntrepreneurWhen you dive into public relations, the spotlight will be on you.
Charity Donation Rounds Off York PR Firm’s 30th Anniversary  Business Up NorthA donation from a York firm is helping to support people living with sight loss in the city. The £300 donation to the York Blind and Partially Sighted Society ...
State Farm Reviews PR Duties  The Holmes ReportThe insurance giant has worked with Weber Shandwick for nearly a decade.
TRL GIVES KREDO CONSULTING GREEN LIGHT FOR FLAGSHIP PR CONTRACT  BCWThe Transport Research Laboratory (TRL) - a global centre for innovation in transport and mobility – has appointed Cheltenham-based Kredo Consulting as its ...
PROBATE ORDER: Michael Cook Estate; Case No. 18-PR-110  Richmond-NewsLegal Notice STATE OF WISCONSIN CIRCUIT COURT ST. CROIX COUNTY Order Setting Time to Hear Petition for. Special Administration (Formal ...
2018's top 10 controversial marketing and PR stories that had readers hooked  Marketing InteractiveHere are the juiciest stories of 2018 that had readers hooked and asking for more.
PR rolls out Access Montréal | West Island News  The Suburban NewspaperLast week, Pierrefonds-Roxboro Mayor Dimitrios Jim Beis introduced the borough's new Access Montréal Office designed to make customer *service* and ...
Payless Shoes Becomes the Ultimate Troll in an Sneaky and Clever PR Move  Inc.Payless just pulled a great PR prank--really pulled out all the trolling stops--and took a satirical shot at influencers. Trying to market via people who have ...
MXoN Team Puerto Rico To Offer Aid to Community  Racer X OnlineThis December, Motocross of Nations Team Puerto Rico will head to Puerto Rico to offer aid and relief with the funds raised.
Why PR is finally getting a promotion  PRWeekWhy PR is finally getting a promotion. From PR Week.
[PR] A WORLD OF WONDER AWAITS AS IRISH FERRIES PREPARES FOR THE CHRISTMAS DELIVERY OF THE W.B. YEATS  NI Ferry SiteThis Christmas, look forward to the gift of summer sun and sail to France in style, as Irish Ferries prepares to celebrate the arrival of the majestic W.B. Yeats.
Colin McConnell to exit Prudential Financial after 27 years  PRWeekColin McConnell to exit Prudential Financial after 27 years. From PR Week.
Journalists think reporting good news is propaganda or PR, says Harvard professor Steven Pinker  Times of IndiaSunday Times News: It is a terrible time to be an optimist.
How Facebook’s crisis PR firm triggered a PR crisis  The VergeFacebook hired Definers Public Affairs to polish its reputation, but instead it created a new PR crisis for Mark Zuckerberg and Sheryl Sandberg.
Sullivan Law Probate Notice: Donald Hunecke 19HA-PR-18-892  Hastings Star GazetteSTATE OF MINNESOTA COUNTY OF DAKOTA DISTRICT COURT FIRST JUDICIAL DISTRICT Court File No.: 19HA-PR-18-892. In Re: Estate of. Donald ...
Former PR firm sues Trustify for unpaid bills  WTOPNew York public relations firm Dini von Mueffling Communications LLC is suing Arlington private investigator startup Trustify over what it says are a series of ...
The army’s PR Hanukkah miracle  HaaretzThe Israelis are the modern-day Maccabees, fighting - the few against the many, the weak against the strong - against the existential danger posed by the ...
Alibaba VP Bob Christie leaves for Brunswick  PRWeekSAN FRANCISCO: Brunswick Group has named Bob Christie, former VP of international media at Alibaba Group, as a partner. Christie had worked at Alibaba ...
You Can Still Get Tickets to Hamilton in Puerto Rico  Condé Nast TravelerThe Tony award-winning musical Hamilton is heading to Puerto Rico this January—and Lin-Manuel Miranda is going too.
Rachel Gilley Leaves Bite for Clarity PR  The Holmes ReportGilley is the new UK managing director at tech agency Clarity PR after 19 years at Bite Global.
Five Christmas campaigns we liked: your winner revealed  PRWeekFive Christmas campaigns we liked: your winner revealed. From PR Week.
Congress Moves To Ban Cockfighting In USVI, PR -  VI ConsortiumThe U.S. Congress on Wednesday approved legislation that would ban cockfighting in the U.S. Virgin Islands and Puerto Rico, following a monthslong battle by ...
Lufthansa Selects Achtung To Lead Global PR  The Holmes ReportThe German agency, already the European lead for subsidiary airline Swiss, has landed the global brief.
Real Effects Of Fake News On PR  The Holmes ReportSteering through the turbulence of the “Fake News” era is a central challenge for our industry, but with caution, courage, and creativity, we can deftly navigate ...
PR Council's Kim Sample joins The PR Week Podcast  PRWeekPR Council president Kim Sample joins the podcast to talk about her role at the organization. Plus: the PRWeek Awards shortlist, PRWeek Hall of Fame, ICF ...
Consumer PR firm We Are Indigo makes double appointment  Prolific NorthManchester-based consumer PR and events agency We Are Indigo has appointed a Senior Account Director and Social Media Consultant following a series of ...
PR: Is there a future for Cryptocurrencies in the online casino industry?  CoingapeCryptocurrencies are the world's latest craze, with more and more individuals and businesses relying on them to conduct payments. People are even buying ...
Twitter feud erupts between PRCA's Ingham and Whitehouse Consultancy founder  PRWeekA Twitter spat has erupted between a senior lobbyist and the head of the PRCA over how the new Public Affairs Board Twitter account should be used - an ...
PR: More Stamps Global Is the One Stop Shop for Crypto Travel  Bitcoin News"Community is about ownership and as the companies have started owning these decentralized networks of payment they are reaching out the horizon of ...
PR: Esports platform release increases the adoption of MobileGO (MGO) tokens  CoingapeMobileGo team which possess themselves as 'by gamers for gamers' project has released their own gaming platform to bring a new experience to the gamers ...
Watch: 'Shopping on ice' - Iceland installs in-store ice rink  PRWeekThe company – which has been widely praised for its main Christmas campaign highlighting the environment impact of palm oil – has refitted its Stratford store in ...
PR: How to Turn Your Crypto Losses Into Tax Savings  CoingapeLast Thanksgiving, Bitcoin was in the middle of a bull run that would result in a record high of $19,511 just before Christmas. Now, Bitcoin is worth just $3,752.
McDonald's is a social and healthcare burden – whatever its charity PR might indicate  The Conversation - UKStepping into a McDonald's in Dublin, the front window is covered with little yellow cut-outs of children's hands. Donation boxes are displayed prominently on the ...
D.E.A. Agent in Illinois Is Charged With Helping Drug Gang in Puerto Rico  The New York TimesA former police detective in Illinois joined the Drug Enforcement Administration to help a gang of drug dealers in Puerto Rico and provided the gang with ...
Bite Global MD Rachel Gilley moves to Clarity PR  PRWeekGilley (pictured) will replace Sara Collinge, who moved to consultancy Don't Cry Wolf as managing director in October. Gilley, who takes her new role at the tech ...
Juniper Networks Reviews PR Agency Support  The Holmes ReportSUNNYVALE, CA — Networking giant Juniper is reviewing its PR support, seven years after it hired Edelman to handle its global PR business, the Holmes ...
Chicago's most-wanted drug lord in PR battle over consulate bombing  WLS-TVIn an unusual public relations campaign, the Mexican drug cartel run by Chicago's so-called public enemy number one is denying involvement in a grenade ...
ICCO World PR Report: Profits Expected To Rise In Every Region  The Holmes ReportSINGAPORE — The ICCO World PR Report 2018-2019, launched today, reveals agency heads in every region of the world are predicting increased profitability ...
6 charged in '11 killing of US bank executive in Puerto Rico  ABC NewsFederal authorities announced Wednesday that they have solved the high-profile killing of a New Jersey banking executive slain more than seven years ago in a ...
Puerto Rico from Space: NASA Videos Show Aftermath of Hurricane Maria  Space.comFourteen months after Hurricane Maria wreaked havoc on Puerto Rico, causing widespread flooding and power outages, NASA researchers are still studying ...
Brad Dean Wants You To Spend Your Vacation in Puerto Rico  The Holmes ReportBrad Dean has spent much of the last year going to bat for Puerto Rico, showing people that the island is open for business despite the widely held (but ...
O2 Award-winning journalist leaves Mail for PR firm 32West  HoldTheFrontPage.co.ukAn award-winning regional daily journalist has left the industry to join her former editor's public relations company. Ulverston-based consultancy 32West has ...
PR: Social Messaging App DappGram Launches in New York  Bitcoin NewsDappGram, a Telegram-like app used in blockchain field was launched in New York, attracting much attention of the regional blockchain players. Users in all ...
Dorado Beach, A Ritz-Carlton Reserve In Puerto Rico Is Better Than Ever  ForbesFollowing a meticulous restoration, Dorado Beach, A Ritz-Carlton Reserve is better than ever. If you haven't already done so, be sure to plan a stay as soon as ...
Jeyvier Cintron, Victor Bisbal, Clayton Laurent Get Wins in PR  BoxingScene.comJunior bantamweight Jeyvier Cintron remained unbeaten Friday night, defeating Marvin Solano by disqualification at the Cancha Ruben Zayas Montanez in ...
Puerto Rico's War on Its Poor  Boston ReviewPuerto Rico's War on Its Poor from Boston Review. In the 1990s, Puerto Rico showed Washington how militarized policing and privatization can extract profits ...
Is NW reshuffle just a PR exercise or will it bring stability, improvement?  News24North West Premier Job Mokgoro has rehired four MECs who were previously fired by his predecessor, Supra Mahumapelo in his first reshuffling since he was ...
PR: Lightning Fast Stablecoin USDX Launches Token Sale  Bitcoin NewsStablecoins have been a hot topic in 2018, and many different companies are creating cryptocurrencies for P2P payments. The USDX Wallet payment system ...
Facebook's Definers Public Affairs statement is an old PR trick  QuartzIt's a classic PR strategy: If you have bad news to deliver, drop it on the eve of a holiday, or in the middle of a massive news event. Not only will it garner less ...
Read the mud-slinging pitches Facebook’s PR firm sent us  TechCrunchFacebook's latest PR crisis has cast a lurid spotlight on a GOP-led publicity firm called Definers Public Affairs, after a New York Times investigation revealed last ...
How PR Guru Brandy Fons Stays Ahead In A Rapidly Changing Industry  ForbesBased in Austin, Texas, Brandy Fons, the founder of Fons Pr, has managed to survive (and thrive) in an industry characterized by its swift innovations and ...
A Fugitive Financier’s Charm Offensive Has P.R. Firms Proceeding With Caution  The New York TimesJho Low is accused of masterminding the disappearance of more than $2.7 billion in Malaysia. Firms representing him are being careful amid scrutiny of foreign ...
PR News' Top Places to Work Award-Winner, ARPR, Grew Headcount 38 Percent in Second Half of 2018  PR WebARPR, a leading tech public relations agency that PRopels global leaders to #MakeNews and #DriveLeads, announced it promoted 43 percent of its full-time ...
Democratic state senator blasts Amazon's HQ2 as a PR scam, saying 'New York fell for it'  CNBC"I don't think it's worth providing $3 billion and setting a precedent" for other companies to pick the city's pockets, state Sen. Michael Gianaris says.
Congress moves to ban cockfighting in US territories  St. Paul Pioneer PressBy DANICA COTO. SAN JUAN, Puerto Rico (AP) — Congress on Wednesday gave final passage to legislation that would shut down legal cockfights in U.S. ...
PR: Bithumb Celebrates Its Fifth Anniversary with BTC Air Drops  Bitcoin NewsThe global cryptocurrency stock exchange Bithumb is holding its third commemorative event in celebration of its fifth anniversary. The 'Super Airdrop Festival' ...
'We need male as well as female change agents' - Women in PR UK names first 'ambassadors'  PRWeek'We need male as well as female change agents' - Women in PR UK names first 'ambassadors'. From PR Week.
Striving to Adopt Solar Energy in Puerto Rico | The Takeaway  WNYC StudiosA community organization in Puerto Rico called Casa Pueblo is pushing more solar energy on the island after the devastation of Hurricane Maria last year.
Hurricanes Yield "Fundamental Change" In Puerto Rico's Watershed  WSHUResearchers in Puerto Rico say hurricanes Irma and María made long-lasting and ongoing impacts to forest and coastal ecosystems. For decades, researchers ...
2018's biggest public relations fails  New Zealand HeraldIt's been a drama-filled year for some of Australia and the world's biggest names, with a slew of celebrities and politicians making headlines — for all the wrong ...
Paul Ralph “PR” Chopard – Edgewood  kmch.comPaul Ralph “P.R.” Chopard, 66, of Edgewood, Iowa, passed away suddenly, on Monday, December 3, 2018, at his residence. He was born on June 23, 1952, ...
Weightlifter Meso Hassona Back Squats a Massive 300kg PR  BarBendCheck out 20 year old weightlifter Meso Hassona's latest massive 300kg/660 lb back squat PR.
Alexandria Ocasio-Cortez: I come from Sephardic Jews who fled to Puerto Rico  The Jerusalem Post - Israel News"So many of our destinies are tied beyond our understanding." Ocasio-Cortez said regarding her family lineage.
Jon Creighton cannot travel to Puerto Rico for vacation, federal judge rules  Asheville Citizen-TimesASHEVILLE — Former Buncombe County assistant manager Jon Creighton cannot travel to Puerto Rico later this month for a planned vacation, a federal judge ...
Public Relations Officer In PMO Dies; PM Condoles Death  NDTV NewsPublic Relations Officer (PRO) in the prime minister's office and senior journalist Jagdish Thakkar passed away on Monday.
Matthew Hedges 'shocked' after PR deal between British Government and his captors is revealed  Chronicle LiveMatthew Hedges and his wife Daniela Tejada say they are shocked to discover the Government signed a PR deal with the UAE while he languished in jail.
Facebook policy chief admits hiring PR firm to attack George Soros  The GuardianCommunication head takes blame for hiring Definers Public Affairs as Sheryl Sandberg says antisemitism claim 'abhorrent'
Public Relations Society of America names Tania Cantrell Rosas-Moreno, Ph.D., Maryland's Educator of the Year - Newsroom  Loyola NewsThe Public Relations Society of America (PRSA) has named Tania Cantrell Rosas-Moreno, Ph.D., associate professor of communication, Maryland's 2018 ...
Facebook's outgoing VP of comms defends using PR firm to dig up info on critics  CNETElliot Schrage says Definers helped Facebook "understand the backgrounds" of its critics, but denies it pushed fake news.
Optibus Attracts $ 40 Million Investment to Accelerate Growth of its AI-Based Mass Transportation Platform  PRNewswireSAN FRANCISCO and TEL AVIV, Israel, Dec. 12, 2018 /PRNewswire/ -- Optibus, which modernizes mass transit for the world's leading transportation operators ...
Candelero All-Inclusive Makes Debut in Puerto Rico  Caribbean JournalThe first new all-inclusive to open in Puerto Rico in years has made its debut in the town of Humacao: the transformed Candelero Beach Resort.
Amazon Studios PR Chief Craig Berman Exits Jeff Bezos Company  DeadlineFollowing years of shuttling back and forth between L.A. and Seattle, the Communications chief actually left the Jeff Bezos run home of Transparent and The ...
Popular's Stock To Thrive As Puerto Rico Recovers  Seeking AlphaMultiple catalysts will drive growth for Popular as Puerto Rico recovers from hurricanes Irma and Maria. The stock is still valued attractively, leaving more ro.
School PR consultant calls Parkland critics 'crazies'  ABC NewsA public relations crisis consultant hired to advise a Florida school district after a mass shooting is apologizing after dismissing the district's critics as "crazies" ...
$3,700 Generators and $666 Sinks: FEMA Contractors Charged Steep Markups on Puerto Rico Repairs  The New York TimesFEMA is spending more than $1 billion on emergency repairs to homes in Puerto Rico damaged by Hurricane Maria, but much of it is going to contractors ...
Puerto Rico's new tax break lures money as expiration date looms  Accounting TodayOne of the biggest breaks created by last year's tax law sits in Puerto Rico, a hurricane-ravaged island desperate for a recovery. But some residents fear tax ...
State School Board OKs near-$600000 budget for public relations contract services  Deseret NewsSALT LAKE CITY — The Utah State Board of Education has agreed to budget nearly $600,000 for strategic communications services such as public relations ...
How Facebook’s P.R. Firm Brought Political Trickery to Tech  The New York TimesDefiners, an import from Washington to Silicon Valley, thrived with opposition research and a fishy campaign to push Apple's C.E.O. for president.
Facing scrutiny, Facebook reportedly hired a PR firm that wrote negative articles about rivals Apple, Google  CNBCFacebook expanded its relationship with a Washington-based public relations firm last year that wrote dozens of articles critical of rivals Google and Apple and ...
Puerto Rico needs more entrepreneurs. What's being done to help them?  NBCNews.comWhile business owners in Puerto Rico have survived Hurricane Maria, the island needs to build support and incentives to foster entrepreneurship, according to ...
Facebook's PR attack dog also targeted Apple and Qatar  Wired.co.ukThe PR firm hired by Facebook to discredit its critics with online articles also carried out campaigns against Qatar, Apple, and American environmentalists.
📝 Atlético-PR 1-1 (4-3 pens) Junior FC: Atlético win the Sudamericana  OnefootballTonight was a special night for Brazilian-side Atlético-PR, as they defeated Colombia's Junior Barranquilla on penalties to claim the 2018 Copa Sudamericana ...
Puerto Rico is slowly recovering  The EconomistON A BALMY evening Cocina Abierta, a restaurant in Condado, a neighbourhood on the oceanfront in Puerto Rico's capital, is fully booked, as it has been most ...
State School Board OKs $600K budget for public relations  The Sun HeraldThe Utah State Board of Education has agreed to budget nearly $600000 for strategic communications.
US Embassy supports small business trade mission from Puerto Rico  Jamaica ObserverA trade mission from Puerto Rico visited Jamaica late last month and was assured by a senior Amer...

Just What Kind of PR Matters to You?

Parties, videos, booklets and column plugs?Or public relations that does... Read More

Media Relations: When Numbers Lie

NUMBERS, NUMBERS EVERYWHEREYou just placed a terrific story on the... Read More

Prep for a Successful Trade Show

Well, autumn is upon us and with the onset of... Read More

Managers, Have You Been Shortchanged?

You have been if you're a business, non-profit or association... Read More

Managers: Get Real, Please!

Personnel mentions in the newspaper and product plugs on radio... Read More

Publicity - Use This System to Track Publicity Progress

Tracking your correspondence with reporters, via phone or email, is... Read More

Editorial Calendars: A Key to Publicizing Your Business

What is the one thing that all of the best... Read More

Using Media and PR to Your Advantage.

Lights...camera...ACTION.That's what often happens when people think of using media... Read More

Why Not Juice-Up Your PR?

Say, from tactics like special events, brochures and press releases... Read More

PR and the Small Matter of Results

As a business, non-profit and association manager, how satisfied are... Read More

Are You Sure You Know What Youre Doing?

Because when it comes to public relations, non-believers can produce... Read More

Say What?

As the comedian Steve Martin once said, "some people have... Read More

How To Write A Press Release: The 10 Commandments Of A Great Lead Paragraph

How to write a press release is a major challenge... Read More

Media Training 101: When 60 Minutes Knocks On Your Door

You never know when 60 Minutes will knock on your... Read More

How to Write a Press Release

Why You Should Write Press Releases: A press release is... Read More

Business Growth for Financial Planners in Five Easy Steps

Attracting new business: sometimes it happens by luck, sometimes by... Read More

Media Relations: When Google Got Googled

Before meeting my soon-to-be-wife for the first time, I "Googled"... Read More

The Ultimate PR Scam

It happens to business, non-profit and association managers when their... Read More

PR: Your 500 Pound Gorilla

What else, for goodness sake, could you as a business,... Read More

Public Relations Primer, Part II: Five Dos

1) Package your story. Two critical elements will help you... Read More

Media Savvy - How To Lead, Persuade, And Influence

Media management has become one of the strategic tools for... Read More

Why Restaurants Go Out of Business

Recently someone asked me why so many restaurants go out... Read More

Managers: PR More Than Tix and Plugs?

You bet! And in three ways vital to you as... Read More

Think Like a Reader, Viewer, or Listener to Get Great Publicity

About a year ago I read a feature story in... Read More

The Only Way to Get Free Advertising?

Receiving free advertising is the dream of most business people.... Read More