When Tactics Are Not Enough

Your public relations people are busy. The buzz is all about hits on a radio show or mentions in a newspaper column. Or, which to do first, the trade show exhibit or the video clip. All useful tactics, but hardly the detailed planning needed to REALLY do something about the behaviors of those outside audiences that impact you the most.

Without that planning, those changes in target audience behaviors you'll almost certainly need to achieve your objectives is unlikely to come about. And that just shouldn't happen.

Here's a simple plan that can get everyone working towards the same external audience behaviors, and put the public relations effort back on track. People act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done. When we create, change or reinforce that opinion by reaching, persuading and moving-to-desired- action the very people whose behaviors affect the organization the most, the public relations mission is accomplished.

Which makes this worth mentioning one more time: whether you are a business, non-profit or association manager, you need what that fundamental premise promises

- the kind of key stakeholder behavior change that leads directly to achieving your objectives.

I'm talking about behavior changes like community leaders beginning to seek you out; new members signing up: customers starting to make repeat purchases; organizations proposing strategic alliances and joint ventures; prospects starting to do business with you; politicians and legislators unexpectedlyviewing you as a key member of the business, non-profit or association communities; and even capital givers or specifying sources beginning to look your way.

It all starts when you sit down and actually list those outside audiences of yours who behave in ways that help or hinder you in achieving your objectives. Then prioritize them by impact severity. Now, let's work on the target audience in first place on that list.

I'll wager you don't have access to data that tells you just how most members of that key outside audience perceive your organization.

Assuming you don't have the budget to accommodate professional survey work, you and your colleagues must monitor those perceptions yourself. Interact with members of that outside audience by asking questions like "Have you ever had contact with anyone from our organization? Was it a satisfactory experience? Are you familiar with our services or products?" Stay alert to negative statements, especially evasive or hesitant replies. Watch carefully for false assumptions, untruths, misconceptions, inaccuracies and potentially damaging rumors. Any of which will need to be corrected, because experience shows they usually lead to negative behaviors.

So, because the obvious objective here is to correct those same untruths, inaccuracies, misconceptions and false assumptions, you now select the specific perception to be altered, and that becomes your public relations goal.

But a PR goal without a strategy to show you how to get there, is like a Mint Julep without the mint. That's why you must select one of three strategies especially designed to create perception or opinion where there may be none, or change existing perception, or reinforce it. The challenge here (a small one) is to insure that the goal and its strategy match each other. You wouldn't want to select "change existing perception" when current perception is just right suggesting a "reinforce" strategy.

Now you must morph into a writer, if you are not already endowed with that talent, and prepare a compelling message carefully designed to alter your key target audience's perception, as called for by your public relations goal.

You may find that combining your corrective message with another newsworthy announcement of a new product, service or employee will lend credibility by not overempha- sizing the correction.

Your corrective message should contain several values, clarity for example. It must be clear about what perception needs clarification or correction, and why. And your facts must be truthful, of course. In addition, your position must be logically explained and believable if it is to hold the attention of members of that target audience, and actually move perception in your direction.

At last, the easy part - selecting the "beasts of burden" - the communications tactics you will harness to carry your persuasive new thoughts to the attention of that external audience.

The tactics list is a long one. It includes letters-to-the-editor, brochures, press releases and speeches. Or, you might select others such as radio and newspaper interviews, personal contacts, facility tours or customer briefings. There are dozens awaiting your pleasure.

Sooner rather than later, your colleagues will ask you if any progress is being made. By which time you will already be striving to answer that question by again monitoring perceptions among your target audience members. Using questions similar to those used during your earlier monitoring session, you will now look sharply for indications that audience perceptions are beginning to move in your direction.

Fortunately, you can always put the pedal to the metal by employing additional communications tactics, AND by increasing their frequencies.

But, as this article suggests, concentrating on tactics is important, but only at the right moment. What must come first is an aggressive public relations plan that (as, by now, you have no doubt surmised) targets the kind of key stakeholder behavior change that leads directly to achieving your objectives.

Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at [email protected].

Robert A. Kelly © 2003.

Bob Kelly counsels, writes and speaks to business, non-profit and association managers about using the fundamental premise of public relations to achieve their operating objectives. He has been DPR, Pepsi-Cola Co.; AGM-PR, Texaco Inc.; VP-PR, Olin Corp.; VP-PR, Newport News Shipbuilding & Drydock Co.; director of communi- cations, U.S. Department of the Interior, and deputy assistant press secretary, The White House. He holds a bachelor of science degree from Columbia University, major in public relations.

Visit:http://www.prcommentary.com; [email protected]

In The News:

What does public relations mean to you?  Bizcommunity.comMany companies have a perception of what public relations (PR) is. More often than not, they confuse PR with marketing and branding with advertising.
Savannah Engel PR Team Is Seeking NYFW and Fashion PR Interns In New York, NY  FashionistaSavannah Engel PR Team is looking for part-time Fashion PR interns starting ASAP in AUGUST. The candidates must be driven, detail-oriented, and punctual ...
Carrie Lam's Disastrous PR Strategy Steers Hong Kong Into Perilous Waters  The Holmes ReportIf the battle for public opinion in Hong Kong was a prizefight, the referee may have already stopped the bout, so listless has Carrie Lam's government been in the ...
PR: Plan Flash - Decentralized Data Processing  Bitcoin NewsData processing is indispensable everywhere and all the time in modern life. The daily services we use every day, such as face recognition, voice assistant, text ...
Amp Human Launches Next Gen PR Lotion on Kickstarter  PRNewswirePARK CITY, Utah, Aug. 20, 2019 /PRNewswire/ -- Amp Human has announced details around a Next Generation formula of their signature product, PR Lotion.
How to Make PR Work For You  EntrepreneurHere are the decisive factors you won't learn in an online marketing course.
Viewing PR as a marketing tool is missing the point!  ft.lkWhen times are tough, businesses often cut the PR budget first – and small businesses may not have one at all. After all, PR is just one part of the marketing mix, ...
My Size, Inc. Selects 5W Public Relations as US Agency of Record  PRNewswireNEW YORK, Aug. 20, 2019 /PRNewswire/ -- 5W Public Relations, one of the 15 largest independently-owned PR firms in the U.S., announced today it has been ...
The Evolution of PR - 1999 to 2019 [Infographic]  Social Media TodayThe way we communicate has changed significantly in the last two decades, so the way that marketers and PR professionals connect has, logically, also had to ...
Thrive PR launches specialist Asian communications division  mUmBRELLA*Thrive PR and communications has launched a specialist Asian communications division, which will focus on working with Chinese brands that are building a ...
How Blockchain Principle Can Boost PR Outcomes  EntrepreneurThe principle of blockchain technology, according to Enlte CEO and Entrepreneur contributor Anupam Sharma, is that it establishes "a decentralized approach to ...
Agony Uncle: Some PR firms are still exploiting interns - how can we get them to behave more ethically?  PRWeekPRWeek's Agony Uncle answers questions on unpaid agency internships, what the industry is doing - and should do - to tackle the climate crisis, and how best ...
Kerala Nun, Kicked Out Of Convent, Accuses Church PR Of 'Humiliating' Her  HuffPost IndiaOn Monday, police registered a case against convent authorities following Sister Lucy Kalapura's complaint of illegal confinement.
4 Ways Visuals Can Make Your PR Pitch a Success  EntrepreneurIn this fast-paced world of information, it's vital to stick out, but getting eyeballs on your *content* takes a certain level of skill or budget. Visuals are going to be a ...
Hoffman Agency hires Syreeta Mussante as MD, North America  PRWeekSAN JOSE, CA: Technology PR specialist The Hoffman Agency has hired Syreeta Mussante as MD of North America, effective September 3. Mussante is taking ...
What the Public Relations Industry Gets Wrong About Artificial Intelligence  Business 2 CommunityArtificial intelligence has promised to revolutionize our lives, taking over the mundane tasks of daily existence, from prewriting “smart” email replies to driving our ...
NorthEscambia.com Publisher Named 'Media Person Of The Year'; PR Group Presents Other Awards  NorthEscambia.comNorthEscambia.com Publisher William Reynolds was named Media Person of the Year by Florida Public Relations Association (FPRA) Pensacola Chapter.
On the PR Woes at State House: All the President's Men  Freedom NewspaperFacebook has a weird way of waking up sleeping dogs; and I found one moment this morning. After a few days of critiquing the Public Relations team at the ...
Infographic: Your social media video cheat sheet - PR Daily  PR DailyBy Ted Kitterman · @tedkitkat. Aug. 19, 2019. SHARE. Click Here to Expand. Click Here to Expand. Some audiences are more likely to use one platform than ...
CS:GO Why Twitch's PR problems can benefit CS:GO fans  Rivalry.com Esports News & VideosTwitch has had a troubled 2019, it's fair to say, with controversies ranging from animal abuse to prejudice and even domestic violence on stream. Against this ...
Man struck by Pr. George’s officer in cruiser on Indian Head Highway  WTOPA man crossing busy Indian Head Highway is in stable condition after being struck by a Prince Georges County Police officer driving a police cruiser Tuesday ...
10 ways to push consumer brands forward  PRWeekWhat does the modern consumer look for in a brand - what puts them off, and what keeps them coming back for more? WE Communications' global Brands in ...
Getting more specific with your PR measurement - PR Daily  PR DailyPR pros can't seem to agree what the best metrics are for gauging and proving their value. Despite almost 10 years with the Barcelona Principles, some PR ...
FDH Bank pumps K2 million in PR Society of Malawi indaba - Malawi Nyasa Times - News from Malawi about Malawi  Nyasa TimesFDH Bank has donated K2 million to the Public Relations Society of Malawi (PRSM) for its first ever annual lake conference slated for November this year.
PR Guru Says Rick Gates 'Panicked' About Craig NYT Call  Law360In late 2012, Rick Gates was in a frenzy about the public release of a Skadden report he and his boss Paul Manafort hoped would get favorable press coverage ...
Get a first look at the Top 50 PR Agencies list at Prolific North's PR Dinner  Prolific NorthJoin us at the end of October to mix with leading PR professionals - and be among the first to see who's made it into our Top 50 PR Agencies list - at the Prolific ...
Government to launch PR blitz to reassure UK over no-deal Brexit  Financial TimesBoris Johnson's government is to launch a major public information campaign to reassure Britons about a potential no-deal Brexit, as the prime minister said he ...
British government to launch no-deal Brexit PR blitz  The Irish TimesBoris Johnson says there will be 'bumps on the road' but UK ready to leave with or without deal.
Peter Finn appointed to PR Trust Board of Trustees  Exchange4MediaFinn is founding managing partner of independent PR firm Finn Partners.
Grey Cell Public Relations wins PR mandate for Kapture CRM  Exchange4MediaGrey Cell Public Relations will ideate, plan, manage and implement PR, communication strategy for Kapture CRM.
'Racist, cynical, badly targeted': PR pros slate Home Office #knifefree chicken shop campaign  PRWeekPR professionals have criticised a new Home Office anti-knife crime campaign that focuses on chicken shop customers for being poorly targeted and with racist ...
Zebra Technologies Taps Zeno & Archetype For Global PR Support  The Holmes ReportAs the company's new agencies of record, Zeno will handle PR in the Americas while Archetype is responsible for the APAC and EMEA regions.
PR agency ID Collective adds Yu Kitchen to its client list  mUmBRELLA*PR agency, ID Collective, has won the account for Melbourne restaurant Yu Kitchen. Under its new remit, ID Collective will be working to amplify the Yu Kitchen ...
Ex-IGP wants Dr Zakir Naik's PR revoked, deported to India  Malay MailKUALA LUMPUR, Aug 19 — Tan Sri Abd Rahim Noor has joined the calls by several leaders to have fugitive preacher Dr Zakir Naik deported back to India.
Be inspired - Creative Mentoring Project 2019 opens for entries  PRWeekThe 2019 Creative Mentoring Project, supported by PRWeek, is open for entries - with successful entrants set to receive expert advice from some of UK PR's best ...
Chile Tourism Board Hands Turner North American PR Duties  The Holmes ReportSernatur, the Chilean government agency responsible for promoting tourism, named Turner its regional AOR.
'Staff safety is a concern' - Hong Kong PR chief on protests  PRWeekA PR professional has said 'violence is out of the ordinary' in Hong Kong, as protests across the city over the past few weeks have escalated into angry ...
Levy Mansion (La Rambla) – Lares, Puerto Rico  Atlas ObscuraDiscover Levy Mansion (La Rambla) in Lares, Puerto Rico: This place once supplied water to all of Puerto Rico, thanks to a collaboration between Mother ...
Zipcar seeks agency for PR support  PRWeekBOSTON: Car-sharing company Zipcar is searching for a new PR agency and expects to announce a winner soon. The company issued an RFP earlier this ...
Around the office with...Lippe Taylor's Paul Dyer  PRWeekHow do you start your work day? My first hour is always the quietest, so I'm either getting ahead of plans and presentations or walking the floor, talking with ...
Scoppechio tops the advertising and PR firms list - Louisville Business First  Louisville Business FirstThere are 736 full time equivalent employees at the 23 advertising and pr firms on the annual list.
On the Move: TransMedia Names Catherine deHaan Executive VP-PR/Marketing/Video Production; Prometheum Hires Kirti Naik as CMO; Public Affairs Council Promotes Trio  O'Dwyer's PR NewsTransMedia Group has named Catherine deHaan executive vice president of PR, marketing and video production... Prometheum, a blockchain financial platform ...
Sam Allardyce says Benitez ‘jumped ship’ after winning PR war with Mike Ashley and asks Newcastle fans to giv  The SunTHE Toon Army have been told to lay-off Steve Bruce - by former Newcastle boss Sam Allardyce. Magpies manager Bruce is already getting stick from ...
Qualcomm Launches Search For North American PR AOR  The Holmes ReportSAN DIEGO — Tech giant Qualcomm has launched a search for a PR agency to handle its North American corporate and product communications business.
AnyUp formed after merger of tech firm AnyMindGroup and PR firm Sunny Side Up  Mumbrella AsiaTechnology firm AnyMindGroup and Japan based public relations firm Sunny Side Up have combined forces to form AnyUp. AnyUp aims to be a 'new breed of ...
PR's Role in the IPO Frenzy With fast-growing startups heading toward IPOs, there's excitement but  The Holmes ReportWith fast-growing startups heading toward IPOs, there's excitement but also confusion as many PR professionals are jostled between investor relations, ...
A lesson in PR ethics, courtesy of 'The Great Hack' - PR Daily  PR DailyIf you have not watched Netflix's new documentary “The Great Hack,” immediately schedule a date with your couch and TV, and watch. Over the course of two ...
Last Punch? Firestone Liberia Reportedly Asked to Ax Controversial Journalist in PR Role  Front Page AfricaMonrovia – Patrick Honnah made a name for himself as host of the highly-rated Bumper Show on state radio, Liberia Broadcasting System. Prior to that, he was ...
Breakfast Briefing: Five things for PR pros to know Tuesday morning  PRWeekTwitter and Facebook fight Chinese disinformation; Wendy's disses Chick-fil-A and Popeyes; Tech faces state antitrust probe; CNN analyst's bodyguard charged; ...
Malaysia can revoke Naik's PR status: Mahathir Mohamad  ANI NewsKuala Lumpur [Malaysia], Aug 16 (ANI): Malaysia can revoke the Permanent Resident (PR) status of controversial Islamic preacher Zakir Naik should it be ...
Sony Interactive Entertainment To Acquire Insomniac Games, Developer Of PlayStation®4 Top-Selling Marvel's Spider-Man, Ratchet & Clank  PRNewswireSAN MATEO, Calif., Aug. 19, 2019 /PRNewswire/ -- Sony Interactive Entertainment ("SIE") announced today that SIE has entered into definitive agreements to ...
Frank Named As The Book People's PR & Social Agency  The Holmes ReportLONDON — UK bookseller The Book People, which aims to give all children access to books, has appointed Frank as its PR, social and influencer lead to grow ...
Endeavor's Samantha Stark joins The PR Week Podcast  PRWeekEndeavor's Samantha Stark joins The PR Week Podcast.
Nick Knowles: DIY SOS star, 56, 'dating PR, 26' days after being seen with mystery blonde  ExpressNICK KNOWLES, who fronts BBC show DIY SOS, is reportedly dating 26-year-old PR executive Emily Hallinan, after the pair were spotted enjoying a date in ...
Beauty retailer Look Fantastic appoints Polkadot Communications to its Australian PR account  mUmBRELLA*Polkadot Communications has won the Australian account for European beauty retailer Look Fantastic. The agency will be responsible for generating earned, ...
From mentions to business impact: The new rules of PR measurement  PRWeekFrom mentions to business impact: The new rules of PR measurement. From PR Week.
Amanda Serrano To Be Honored at Newark P.R. Day Parade  BoxingScene.comA superfight with Katie Taylor is still waiting in the wings, but Amanda Serrano continues to find plenty of ways to make headlines all on her own.
CR17: 'Face the nation! Tell us what happened! End this PR disaster'  702CR17 people should face the nation. Tell us what happened – if they know what happened. Tell us where the money came from. Tell us where it went. And tell ...
Public Relations Assistant job, Johannesburg, Alberton, Meyersdal  Bizcommunity.comSALT PR is a PR and communications company with a number of clients in fashion, retail and beauty.
5 Benefits of Digital PR Which Aren’t Links  Search Engine JournalDigital PR is one of the most effective and efficient ways to build links. But what benefits can your campaigns have aside from this?
Puerto Rico's .PR Domain Turns 30!  CircleIDGauss Research Laboratory, Inc, the registry operator for .PR, Puerto Rico's top-level domain (TLD), and Afilias, its technology partner, announced today that the ...
Pedro Pierluisi was sworn in as Puerto Rico's governor. His opponents are still questioning his legitimacy  CNNSan Juan, Puerto Rico (CNN) Veteran politician Pedro Pierluisi was sworn in as Puerto Rico's new governor on Friday, a spokeswoman with the US territory ...
PR: Australian Bitcoin Cash Conference Brings Cryptocurrency Leaders to Townsville  Bitcoin NewsGlobal leaders from the Bitcoin Cash community will gather at the first Bitcoin Cash City Conference in Australia, being held in Townsville on September 4 & 5.
Garner's strange outburst fitted PR strategy  NewsroomMediaWorks has been lobbying the Government to turn TVNZ 1 into a non-commercial channel to help stem its own financial bleeding. Frustrated, and getting ...
Workers Lose in Koch's Georgia-Pacific Restructuring  PR WatchCiting an inability to compete and a decline in demand for its products, Georgia-Pacific (G-P), the paper, pulp and wood products subsidiary of Koch Industries, ...
Adrift Communications wins PR mandate of VMate  Exchange4MediaVMate, UGC platform by Alibaba Innovation Business Group, has announced that it has selected Adrift Communications & Influencer Marketing to manage its PR ...
Media Mantra bags RRB Energy’s PR mandate  Exchange4MediaThe agency will manage the brand image, media duties, strategic PR and reputation for the brand.
Amazon’s Creepy Twitter PR Army is Growing  VICEAmazon now has dozens of apparent employees tweeting about how much they love the company. But even former employees are suspicious of the accounts.
Deliveroo poaches public affairs and policy chief from techUK  PRWeekDeliveroo poaches public affairs and policy chief from techUK. From PR Week.
Scottish MP: Celtic FC's handling of sexual abuse case a 'PR disaster'  PRWeekScottish MP: Celtic FC's handling of sexual abuse case a 'PR disaster'. From PR Week.
Haters gonna hate: Crocs shakes off criticism and re-embraces uniqueness  PRWeekAn image of a "Croc man wearing a pair of Croc shoes" went viral on Twitter in early July, with many referring to the character as "nightmarish" and "haunting.".
Agency 'thrives' after ditching social media and influencers to focus on traditional PR  PRWeekA comms agency that dropped influencer work because "it's a waste of money" and refuses to manage clients' social media output is showing strong signs of ...
Puerto Rico Authorities Seize Cellphones Connected to Online Chat That Triggered Uprising  The New York TimesSAN JUAN, P.R. — Law enforcement authorities in Puerto Rico executed search warrants on Tuesday against several people in Gov. Ricardo A. Rosselló's ...
Boxing News: Pulev: Fury using my name for PR » August 20, 2019  Fight NewsIBF #1-rated heavyweight contender Kubrat “The Cobra” Pulev has responded to former heavyweight champion Tyson Fury's public claims that he turned down ...
Amazon’s Weird Twitter PR Army: Inside the Corporation Hivemind  San Antonio CurrentRecently, Amazon employees have been popping up in the mentions of more and more Twitter users. These employees, known as "Fulfillment Center ...
21 Best Restaurants in Puerto Rico  Condé Nast TravelerOur top recommendations for the best restaurants in Puerto Rico with pictures, reviews, and details. Find the best in dining based on location, cuisine, price, view ...
5W Public Relations Enters Three-Year Partnership with Indie Beauty Media Group  PRNewswireNEW YORK, July 23, 2019 /PRNewswire/ -- For the third consecutive year, 5W Public Relations, one of the 15 largest independently owned PR firms in the U.S., ...
Court of Appeal rules London council must stop publishing fortnightly newsletter  PRWeekA row between Hackney council and two local papers has sparked debate around whether council-owned media puts unfair competition on newspapers that ...
How the CIA's social media lead deals with trolls  PRWeekLANGLEY, VA: When PRWeek posted a story in June about why the CIA only follows 11 Instagram accounts, a torrent of critical social media comments and ...
Thai Immigration bristles about TM30 revolt as it copes with PR disaster  The ThaigerThe TM30 form, as well as the associated TM28 form, have now become a huge public relations liability for the Thai Immigration Department. The more ...
Prince William fears Prince Harry and Meghan Markle are acting ‘detrimentally to monarchy’ over PR slip-ups, s  The SunPRINCE Harry and Meghan Markle's move away from tradition may "bother" Prince William, according to a royal expert. Ingrid Seward - editor of Majesty ...
Have we been overestimating Ogilvy's PR numbers?  PRWeekAs Q2 holding company season ends, WPP's re-categorizing of the way it reports its financials measures Ogilvy's global PR revenues significantly lower than ...
Professor seeking PR in S'pore jailed 3 months for verbally abusing, spitting at and kicking police officers while drunk  TODAYonlineSINGAPORE — A professor who was in Singapore establishing business contacts with a view of moving here permanently will now head to jail for three months ...
PR Intern  Pedestrian TVThe PR Intern at Two Birds Talking will be a showroom whiz. You will be responsible for ensuring the showroom is in order and looking it's best. A TBT intern is a ...
Puerto Rico: NAMB breaks ground on Send Relief center  BP NewsSend Relief celebrated the start of construction of a new ministry center in Puerto Rico with a ceremonial groundbreaking on Monday (Aug. 19). As the ...
Local PR firm founder honored in 40 best marketing leaders  Frederick News PostChristina May, Illumine8 Marketing & PR founder and chief marketing officer, was recognized as a 2019 DMN 40Under40 honoree.
Hong Kong leader’s PR chief pays price for boss’ extradition bill failings  South China Morning PostThe Hong Kong government's public relations chief has paid the price for city leader Carrie Lam Cheng Yuet-ngor's plummeting reputation and is to be ...
Puerto Rico Travel After the Hurricanes: What to Expect  Condé Nast TravelerTravel to Puerto Rico has changed since the devastating storms of 2017, and now, it's time to return—where's what to expect, and how to do it.
15 Days of Fury: How Puerto Rico’s Government Collapsed  The New York TimesSimmering frustrations over disaster response, a weak economy and graft scandals turned into mass protests that toppled Gov. Ricardo Rosselló.
Meghan Markle and Prince Harry in PR disaster over private jets 'doesn’t look good’  ExpressTHE Duke and Duchess of Sussex were again branded hypocrites yesterday, after making their second short-haul trip by private jet in the space of a week.
PR: Decentralized Recurring Crypto Payments System Launched by Monarch Blockchain  Bitcoin NewsOnline *service* providers like Netflix and Hulu can now accept crypto for memberships and subscription services through an easy-to-integrate decentralized ...
An Inside Look At How Monsanto, A PR Firm And A Reporter Give Readers A Warped View Of Science  HuffPostAgricultural giant Monsanto has spent much of the last decade attempting to polish its public image amid campaigns to label genetically modified organisms ...
R13 is seeking Fall 2019 PR interns to start ASAP in NYC  FashionistaR13 is currently seeking PR interns for the Fall 2019 semester who can begin ASAP (looking to hire immediately)!
The prince and the pervert: a cautionary PR tale  City A.M.The fall of Jeffrey Epstein has everything: money, sex, power, celebrity, glamour and danger, with a profoundly depressing tawdriness as its core. He rose from ...
Indian PR must train company spokespersons to avoid using cliches  Quartz IndiaOften, we as public relations (PR) professionals engage in training our spokesperson(s) on how to deal with media, sensitising them about do's and don'ts and ...
‘The People Can’t Take It Anymore’: Puerto Rico Erupts in a Day of Protests  The New York TimesSAN JUAN, P.R. — Hundreds of thousands of people swept through the capital of Puerto Rico on Monday, shutting down a major highway and paralyzing much ...
2019 Asia-Pacific PR Consultancies  The Holmes ReportThe 2019 Asia-Pacific PR Consultancies of the Year are the result of an exhaustive research process involving more than 100 submissions and meetings with ...
Puerto Rico, with 3 governors in a week, considers a 4th  The Associated PressSAN JUAN, Puerto Rico (AP) — A day after Puerto Rico got its third governor in less than a week following angry street protests, top officials from new leader ...
Shop Black: A Power PR Player Launches Adorable Mommy & Me Gear  EssenceBlack creators are setting the trends, moving the needle and informing where the worlds of fashion, beauty, and lifestyle are headed. In our series, Shop Black, ...
Israel's 'PR Masada' over Omar and Tlaib violates Zionism  Religion News Service(RNS) — I have coined a new phrase: “P.R. Masada.” As in: Masada, the iconic site in the Judean wilderness, where Jewish zealots killed their families, and ...

Are You Sure You Know What Youre Doing?

Because when it comes to public relations, non-believers can produce... Read More

Pot Roast and Public Relations (or, How Your Web Site Can Be Your Best P.R. Tool)

Recently I had a craving for... Read More

Are There Secrets to Gaining Media Coverage?

Are there secrets to gaining media coverage or is it... Read More

Publicity and Marketing Magic For Financial Planners: The Four Mores

Publicity will take your financial planning practice, your business, and... Read More

13 Publicity Ideas for Retailers

If you're trying to promote your store, but you don't... Read More

What I Do

I believe this about public relations.People act on their own... Read More

What? You Havent Got a Capability Statement?

What's a Capability Statement?As the name suggests, it tells potential... Read More

Can Your PR Game Plan be Salvaged?

If, as is often the case, you are preoccupied with... Read More

Achieve Media Attention for Your Business

Do you want to be quoted by the national press... Read More

Effective Public Relations: Why Did Bec And Lleyton Do It At 3:15AM?

If you are in Australia at the moment, it is... Read More

How To Share Your Success Story Without Sounding Like You Are Bragging

A great way to celebrate your achievements and capitalize on... Read More

Why Managers Need the PR Advantage

Where is there a business, non-profit or association manager who... Read More

Passion with Purpose - The Winning Combination

The power of PassionPassion is an extraordinarily powerful spring. Without... Read More

Mission-Critical Public Relations?

As a business, non-profit or association manager, any tool that... Read More

3 Reasons to Tap into the Power of Publicity

Publicity is obtaining editorial coverage or features for your business.... Read More

Why PR is a Vital Force

Because it can alter individual perception and lead to changed... Read More

The Truth About Public Relations

The truth is, you CAN attract the support of those... Read More

Publicity: Show a Reporter You Care by Inviting Them to Fact-Check

Just like a financial planning client fears not having enough... Read More

Public Relations Productivity

Should it be measured in "publicity by the pound," or... Read More

Are You PR-Challenged?

You won't be if you accept a very simple premise.... Read More

Generating Publicity: Will The Media Be Interested In My Product/Business?

When it comes to launching a new business or product,... Read More

PR Power: How to Write a Killer Press Release

I'm what we in the business (the "business" being journalism)... Read More

Effective Media Relations ? You Won?t be Talking to the Media Without It!

The media's role is to package and spread news, current... Read More

Make Your PR Budget Work Harder

Do it by restructuring your business, non-profit or association public... Read More

Financial Planning Publicity: When Talking to the Media, Dont Fake What You Dont Know

Relationships are based on trust-not just romantic relationships, or doctor/patient... Read More